Ray Archuleta, PhD Presenting at Nobel Conference 54

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CHAIR OF NEXT YEAR'S CONFERENCE, CLIMATE CHANGE. ANNA. [ APPLAUSE ] >> I AM HONORED TO INTRODUCE OUR NEXT SPEAKER, RAY ARCHULETA. A CERTIFIED PROFESSIONAL SOIL SCIENTISTS, MR. ARCHULETA IS COFOUNDER OF SOIL HEALTH CONSULTANTS AND THE SOIL HEALTH ACADEMY WHERE HE TEACHES TECHNIQUES FOR INCREASING CROP NUTRIENT DENSITY AND IMPROVING SOIL RESILIENCY USING SOUND ECOLOGICAL PRINCIPLES AND BIOMIMICRY. WITH MORE THAN 30 YEARS EXPERIENCE AS A SOIL CONSERVATIONIST, WATER QUALITY SPECIALIST, AND CONSERVATION AGRONOMIST, WITH THE NATURAL RESOURCES CONSERVATION SERVICE, MR. ARCHULETA, KNOWN WIDELY AND FONDLY AS RAY THE SOIL GUY, IS REGARDED AS ONE OF THE FOREMOST EXPERTS IN SUSTAINABLE SOIL MANAGEMENT AND REGENERATIVE AGRICULTURAL PRACTICE. HE HAS HEAD LINED NUMEROUS AGRONOMY CONFERENCES AND HIS WORK HAD FEATURED IN MEDIA RANGING FROM THE PROGRESSIVE FARMER TO -- THOUGH I SUSPECT HE'S MOST PROUD OF THE FACT THAT HE'S WORKED DIRECTLY WITH THOUSANDS OF FARMERS, PROVIDING PRACTICAL ADVICE THAT CONNECTS SCIENTIFIC RESEARCH WITH HANDS IN THE DIRT HOW-TO. INDEED, MR. ARCHULETA IS ALSO A FARMER. HE AND HIS FAMILY OWN AND OPERATE A 150-ACRE RANCH IN SEYMOUR, MISSOURI. PLEASE JOIN ME IN WELCOMING MR. ARCHULETA. [ APPLAUSE ] >> THANK YOU, ANNA. THANK YOU. WELL, I'M GOING TO TELL YOU, THIS IS A CLASS ACT. THIS IS AN AMAZING, AMAZING CONFERENCE. DR. BECK, BECKY, THANK YOU SO MUCH. LISA AND DR. JIM AND ALL THAT. WE USE IN THE SOUTH DR. JIM AND DR. BECKY, ALL THOSE KIND OF APPROACHES. EXCELLENT CONFERENCE. NOW, WHAT I WANT TO DO AS A FAVOR, I WANT TO ASK A FAVOR FROM THE AUDIENCE AND I ALWAYS DO THIS WHEN I GO GIVE A TALK BECAUSE IT JUST GIVES ME ENERGY TO GO TO THE NEXT CONFERENCE AND THE NEXT CONFERENCE AND THE NEXT CONFERENCE. I WANT YOU TO GIVE ME AN INCREDIBLE GOOD MORNING. >> All: GOOD MORNING! >> DAVID, WHO SAID MINNESOTA PEOPLE DON'T HAVE PASSION? THEY DO. FANTASTIC. FOLKS, YOU DON'T KNOW HOW MUCH I NEEDED THAT AND I APPRECIATE THAT. IT GIVES ME -- YOU ARE THE ONES THAT GIVE ME HOPE. MY TALK IS CALLED HEALING THE LAND, ONE HEART, ONE MINE AT THE TIME AND I'M GOING TO TELL YOU, FRANK, YOU KNOW, HUGH WAS PROBABLY CONSIDERED THE SOIL PROPHET. I'M THE MINOR PROPHET AND I MEAN REALLY MINOR. FOLKS, I APPRECIATE FRANK GIVING YOU A HISTORY OF AN AGENCY THAT WORKED FOR 30 YEARS. I HAVE SO MUCH PASSION AND LOVE FOR THAT AGENCY, AND SO I'M GOING TO SHOW YOU KIND OF THE JOURNEY REAL QUICKLY HOW WE'RE DOING TODAY AFTER SPENDING BILLIONS, MAYBE EVEN TRILLIONS OF DOLLARS AND LET'S FIND OUT HOW WE'RE DOING. THIS IS TEXAS 2016. CAN YOU SEE ALL THE REPLICATED PLOTS? ALL THE RESEARCH, CAN YOU SEE ALL THE MONEY BLOWING? WE HAVE SPENT BILLIONS ON THAT. WE'VE HAD TO GO TO THE TOP UNIVERSITIES, TOP SCHOOLS, AND YET, WE STILL HAVE THIS, LADIES AND GENTLEMEN. THIS IS 2016. HOW ABOUT COLORADO? LOOK AT 1935 AND LOOK AT -- THE PICTURE ON THE LEFT. YOU NOTICE THE DIFFERENCE IN THE COLOR OF THE SOILS? HOW ABOUT OUR BELOVED ARKANSAS? WHERE THEY GET 50 OR 60 INCHES OF RAIN. HOW ABOUT OUR BELOVED IOWA 2017? IN FACT, I WAS TOLD THAT PEOPLE GOT KILLED ON THE ROAD WHEN THAT HAPPENED. AS I TRAVEL THE WHOLE COUNTRY, I TAKE MY LITTLE CAMERA, I TAKE PICTURES, FLYING OVER AT 30,000 FEET. TOOK THAT PICTURE AS I WAS GOING TO NEW JERSEY AND THIS IS ONE OF MY FAVORITE SLIDES WHEN I GO TEACH. I SAID OUR LAKES AND RIVERS ARE FILLED WITH NUTRIENT AND CONSERVATION PLANS, BUT NOT CRYSTAL CLEAR WITH UNDERSTANDING. IT DOESN'T SET VERY WELL THAT AN AGENCY LIKE OURS TOUTED PLANNING. MADE PEOPLE VERY UPSET. SEE, IT'S NO -- IT'S NOT THAT I'M AGAINST PLANNING, BUT I'M NOT ABOUT THE PROCESS, I'M ABOUT THE GOAL, AND I THINK WE MISSED IT. THE GOAL SHOULD HAVE ALWAYS BEEN UNDERSTANDING. THAT'S THE GOAL, NOT TOOLS, NOT PLANTS. THEY'RE BOTH NEEDED, BUT LOOK WHAT HAPPENED WHEN WE DON'T HAVE THE RIGHT GOAL IN MIND. AS YOU SEE THE PICTURE, ON THE TOP, YOU SEE A TILLED SOIL, NO AGGREGATION, NO PORE SPACE. A NO-TILL SOIL HAS LOTS OF PORES, A LOT OF COTTAGE CHEESE. THAT IS CRITICAL. MICROBES CREATE THAT. ON THE OTHER SIDE OF THE PICTURE, YOU'LL SEE A LANDSCAPE. THE REASON I TITLED THAT IS I WAS A REDUCTIONIST CONSERVATION PUTTING DIAPERS ON THE LAND. WHAT DO I MEAN BY DIAPERS? THE ONLY FUNCTIONING SOIL ON THAT PICTURE IS THE FILTER STRIPS, THE WIND BREAKS, ALL WHERE THE DIAPERS ARE AT, THE SOIL IS FUNCTIONING. SEE, BECAUSE MOST PEOPLE DON'T REALIZE, UNLESS YOU HAVE A LIVING PLANT ALL THE TIME LIKE THE DIAPERS DO, YOU'RE NOT BUILDING AGGREGATES, YOU'RE NOT FEEDING BIOLOGY. THIS IS WHAT I LEARNED AFTER EIGHT YEARS OF UNIVERSITY. I'VE LEARNED REDUCTIONIST SCIENCE, AND PLEASE, IT'S NOT ALSO THE UNIVERSITY'S PROBLEM EITHER OR FAULT TOTAL. IT WAS -- HAS GONE BACK HUNDREDS OF YEARS WHERE WE LEARNED MECHANICIST REDUCTIONISM. IT CAME BACK WAY FROM NEWTON'S ERA AND IT PERMEATED OUR EUROPEAN CULTURE, AND THEN COMES THE GLOBAL WARMING SITUATION, CO2. WHEN THE FIRST CO2 MEASUREMENT WAS HAPPENING ON THE VOLCANO IN HAWAII, IT SEEMS LIKE WHEN THE MESSAGE CAME OUT, IT CAME THAT IT WAS TWO SEPARATE ISSUES. LAND DEGRADATION AND CO2 EMISSION. BUT IN REALITY, IT WAS ALWAYS ONE THING. IT WAS ALWAYS ONE THING. LET ME GIVE YOU A PERSPECTIVE. I JUST TURNED 57, I GRADUATED IN 1961. THIS IS THE RESEARCH STATION AT NEW MEXICO STATE WHERE I WENT TO COLLEGE. LADIES AND GENTLEMEN, I NEVER SAW THAT. LOOK AT THE NATIVE RANGE. THIS IS WHAT I GROW UP SEEING. SEE, I LOVE THAT WORD, FRANK, CONTEXT. SEE, I INTERPRET EVERYTHING THE WAY I LOOK AT THE NATURAL SYSTEM FROM THIS CONTEXT. THIS IS THE CONTEXT I SHOULD HAVE BEEN ABLE TO SEE. MOST LANDOWNERS, MOST PRODUCERS, DON'T REALIZE THEY'RE IN A DEGRADED CONTEXT, IN A DEGRADED SOIL. SO HERE IS ANOTHER POINT THAT'S VERY CRITICAL. WHEN YOU DRIVE THROUGH THE FIVE LARGEST STATES OR ALL OVER THE WEST, WHAT I SEE NOW IS BARE SOIL IN BETWEEN THE PLANTS. SCIENTISTS, RANGE SCIENTISTS SAY THAT CAN'T BE FIXED BECAUSE THOSE PLANTS ARE ALLOPATHIC AND WOULD LEAVE CHEMICAL MESSAGE GERS AND SUPPRESS THE GRASS. THAT'S WHAT I WAS TAUGHT IN RANGE. SO YOU HAVE MILLIONS OF ACRES, MAYBE EVEN BILLIONS OF ACRES FLUTE THE WORLD THAT ARE REFLECT -- THROUGHOUT THE WORLD THAT ARE REFLECTING SENSITIVE HEAT BETWEEN THOSE PLANTS. KEEP IN MIND, THOSE WERE THICK PRAIRIE GRASSES. AND THEN IN OUR WISDOM, WE BLAMED THE TOOL AND NOTICE WITH HUMANS, WE REALLY LIKE TOOLS AND PROCESS. AND SO THE FIRST THINGS, WHEN WE SAY WE'RE OVERGRAZING THE RANGE, THEY BLAME THE COW AND THE MOMENT WE TOOK THE COW OUT OF THE PICTURE, WE MADE IT WORSE IN A BRITTLE ENVIRONMENT. SEE, COWS ARE NEEDED. DUNG AND URINE AND MANURE, THEY'RE NEEDED IN THE ECOSYSTEM. THEY STIMULATE NUTRIENT CYCLING, BUT THE MOMENT WE TOOK THEM OUT, BLAME THE COW, THIS IS WHAT HAPPENED AND MADE IT WORSE. THE REAL BLAME SHOULD HAVE ALWAYS BEEN LET'S LOOK IN THE MIRROR. AND THEN WHAT HAPPENS ON MILLIONS AND MILLIONS OF ACRES, YOU HAVE MORE DES SI PICK INDICATION GOING ON. LOOK AT THE PARTS OF WORLD THAT ARE MORE DESERTIFIED. I VISIT MY PARENTS ON A REGULAR BASIS. IT HURTS TO GO HOME. I HAVE TEARS IN MY EYES AND I SAY, GOD, HOW ARE WE GOING TO FIX THIS LAND? IT'S SO DEGRADED AND IT'S GOING TO TAKE SO MUCH ENERGY. HOW ARE WE GOING TO DO THIS? I'M GOING TO SHOW YOU HOW RANCHERS ARE DOING THAT, BUT PLEASE UNDERSTAND IF WOE JUST LOOK AT ONE THING AS CO2, WE'RE MISSING THE MARK. IT'S THE AMOUNT OF HEAT COMING OFF THE LAND IS ALSO CRITICAL. SOME SOIL TEMPERATURES IN THOSE AREAS REACH ABOUT 160 DEGREES. 160 DEGREES. KILLS MICROBES AT 140. YOU DENATURE SOMETIMES ABOUT 113, 114. NO NUTRIENT CYCLING OCCURRING. AND IT'S GROWING MORE AND MORE AND MORE EVERY YEAR. AND SO WHAT HAPPENS IS WHEN YOU HAVE HUGE AMOUNT OF HEAT AND YOU CAN TELL EVERY TIME YOU FLY INTO DENVER AND ANY OF THESE BRITTLE ENVIRONMENTS, YOU CAN GET IN THE PLANE AND YOU'RE GETTING THE LAY OF THE LAND, YOU CAN FEEL THE PLANE SHAKE. IT'S THOSE CURRENTS OF HEAT COMING OFF BECAUSE THERE'S NO VEGETATION. I THINK PEOPLE FORGET, YOU CANNOT HAVE CLIMATE WITHOUT PLANTS AND SOIL. ECOLOGY SAYS EVERYTHING IS CONNECTED, EVERYTHING IS ONE. IT'S CONNECTED. SO WE HAVE HUGE AMOUNTS OF SURFACE THAT ARE PUSHING RAIN CLOUDS AWAY. IT'S NOT JUST CO2. CO2 IS IMPORTANT, PLEASE DON'T MISUNDERSTAND ME, BUT THE MOMENT YOU LOOK AT IT FROM A REDUCTIONIST PERSPECTIVE, IT'S MUCH MORE COMPLEX THAN WE EVER IMAGINED. SO WHEN I CROSS THE COUNTRY, THIS IS WHAT I SEE. THE SOIL IS NAKED, HUNGRY, THIRSTY, AND RUNNING A FEVER. THIS IS HAPPENING GLOBALLY. THE BIGGEST ISSUE IS WE LOOK AT THIS BEAUTIFUL ECOSYSTEM AS A MEDIUM. THAT'S THE WAY WE LOOK AT IT, AS A MEDIUM. NOW, WHAT ARE THE IMPACTS? I DRIVE ALL OVER THE COUNTRY. I THINK I PROBABLY HAD ONE OF THE LARGEST TRAVEL BUDGETS AS I WAS WORKING AS A NRCS EMPLOYEE. I HAVE TRAVELED MILLIONS OF MILES. I'VE BEEN IN EVERY STATE MAYBE ONCE, TWO, THREE TIMES, FROM ALASKA TO PUERTO RICO TO HAWAII, TAUGHT ALL TYPES OF PEOPLE, EXPOSED TO ALL TYPES OF RACES, BUT THE THING THAT IS VERY STARTLING THAT IS HAPPENING TO OUR COUNTRY AND IT HURTS TO SEE THIS, AS I TRAVEL IN MY VEHICLE, I SEE THE DYING RURAL AMERICA. SEE, LADIES AND GENTLEMEN, THE BLESSINGS OF THE LAND ACTUALLY FLOWED THROUGH THE FARMER AND RANCHER. THE RURAL COMMUNITY GREW THROUGH THE RANCHER AND THE FARMER. THE BLESSINGS OF THE LAND, THE WEALTH OF THE SOIL FLOWS THROUGH THE FARMER AND RANCHER, AND IT WENT TO THE GROCERY STORE, THE LOCAL GAS STATION. THAT'S THE WAY THE BLESSINGS OF THE LAND FLOW. NOW THIS IS WHAT IS OCCURRING. HOW MANY KNOW IN 2016, THE CENTER FOR DISEASE SAID THAT FARMING AND RANCHING ARE THE TOP 30 CAREERS, HAVE THE LARGEST SUICIDE RATES. HOW CAN IT BE THE PEOPLE THAT ARE IN A FAITH WITH GOD'S CREATION DAILY HAVE SUCH A HIGH SUICIDE RATE? WHEN ONE UNDERSTANDS THEIR PREDICAMENT, LADIES AND GENTLEMEN, PEOPLE DON'T REALIZE THAT FARMERS, NOT ONLY DO THEY FARM, BUT THEY'RE AN ENGINEER. THEY'RE A CHEMICAL ENGINEER. THEY'RE MECHANICAL ENGINEERS. THEY'RE AN AGRONOMIST, THEY'RE AN ECOLOGIST, THEY'RE A MARKETER, AN ACCOUNTANT. THE SKILL SET TO BE A FARMER AND RANCHER IS INCREDIBLY COMPLEX, AND YET, THEY DEAL WITH A DYNAMIC ECOSYSTEM THAT CHANGES EVERY SECOND. THE SKILL SET TO BE A FARMER, A FARMER THAT MIMICS NATURE, IS INCREDIBLE. I WOULD ARGUE THAT THE MOST BRILLIANT SHOULD BE ON THE LAND BECAUSE IT IS THAT DIFFICULT OF A SKILL SET. THEY DEAL WITH CHAOS. CHAOS IS UNPREDICTABILITY. THAT'S WHY THE STRESS, AND ON TOP OF THAT, THEY MAINTAIN MILLIONS OF DOLLARS OF INFRASTRUCTURE. I TELL SOME OFOF MY FARMER FRIENDS, YOU ARE THE POOREST MILLIONAIRES I KNOW. YOU MAINTAIN TRACTORS, BUILDINGS. IT'S EASY TO GO -- SOME OF US HERE CAN GO TO A CUBICLE, ALL WE HAVE AS LAPTOP AND STILL MAKE A DECENT LIVING. THEY MAINTAIN MILLIONS OF DOLLARS OF INFRASTRUCTURE TO MAKE MAYBE THE SAME TYPE OF LIVING. I SAID TO MYSELF, OKAY, WHY IS THERE SO MUCH IGNORANCE, AND INCLUDING MYSELF? SO I CAME ACROSS DR. ROSSLYNN, HE HAD A BEAUTIFUL TED TALK, HOW NOT TO BE IGNORANT ABOUT THE WORLD. HE CALLED IT THE IGNORANT PROJECT. SIGN ME UP! IT WAS INTERESTING. WHEN HE CAME OUT, HE ASKED MULTIPLE CHOICE QUESTIONS TO PEOPLE IN SWEDEN, USA, AND THE TED TALK PARTICIPANTS. AND THE OTHER GROUP WAS THE CHIMPS. IT WAS MULTIPLE CHOICE. THREE QUESTIONS ABOUT THE WORLD. GUESS WHO WON? [ LAUGHTER ] THE MONKEYS DID. HE SAID, WHY? WHY ARE WE SO IGNORANT ABOUT OUR WORLD? FIRST ONE IS PERSONAL BIAS. RCH IN THIS ROOM, EVEN OUR SCIENTISTS, HAVE PERSONAL BIAS. WE INTERPRET THE WORLD FROM OUR OWN CONTEXT THAT WE GREW UP. WE INTERPRET THE FARMING THE WAY WE GREW UP WITHIN OUR CONTEXT. WE HAVE PERSONAL BIAS. THE ONLY NON-BIASED PERSON I'VE EVER MET IS A DEAD HUMAN BEING. THE BIGGEST STRUGGLE IS TO REALIZE YOU HAVE BIAS. IF YOU OVERCOME THAT, THAT IS THE FIRST STEP TO KNOWLEDGE. IT CAN ONLY COME WITH HUMILITY. THE OTHER ONE, WE'RE TEACHING OUTDATED FACTS. OUTDATED FACTS. OUR UNIVERSITIES, OUR HIGH SCHOOLS, WE'RE TEACHING JUST WRONG INFORMATION. IT'S OUTDATED, AND AS I WAS SITTING WITH JACK OR JAKE, RIGHT NEXT TO ME, HE SAID, RAY, IT'S IMPOSSIBLE TO KEEP UP WITH THE KNOWLEDGE. AND TO BE HONEST WITH YOU, SOME OF THE KNOWLEDGE WAS JUST BASED ON THE WRONG PREMISE. I'LL TALK ABOUT THAT IN A WHILE. SO PERSONAL BIAS, OUTDATED FACTS, AND HERE'S THE THIRD ONE I THOUGHT WAS VERY INTERESTING. EMBELLISHED NEWS. NEWS THAT JUST SELLS BUT IS NOT COMPLETELY TRUE. BIAS, OUTDATED FACTS, EMBELLISH NEWS. THEN YOU GET A HUMAN THAT HAS -- GETS SKEWED INFORMATION AND INTUITION. INTUITION IS POWERFUL. IT SAVES US FROM GETTING EATEN UP WHEN WE'RE OUT IN THE JUNGLE. POWERFUL. THE PROBLEM IS BAD INFORMATION, INTUITION, THE MONKEYS WIN. THE MONKEYS JUST GO, HMM, HMM, HMM, HMM. THEN HERE'S WHAT WE HAVE. WE HAVE AN UPSIDE DOWN OF THE WORLD THE WAY IT WORKS. ECOLOGICALLY OR JUST IN GENERAL. WHAT I'M GOING TO SHARE WITH YOU IS A CORRECT VIEW. BUT THE FIRST THING WE HAVE TO OVERCOME IS THE MOST DIFFICULT THING, AND WHY OUR LAND IS SO DEGRADED. RIGHT HERE. SEE, AS A WATER QUALITY SPECIALIST, I USED TO SIT AT THE END OF THE LAKE AND RIVER AND GO OH, AND I HAD TO DEAL WITH IT RIGHT THERE WHEN IT WAS TOO LATE. SAME THING WITH CO2 UP IN THE ATMOSPHERE. THE REAL ISSUE, THE REAL START IS RIGHT HERE. IT'S THE WAY WE SEE THINGS IS THE PROBLEM. IT'S COMMINGLED WITH OUR HUMAN NATURE CAUSE THESE ENVIRONMENTAL ISSUES. IF ALL THOSE THAT HUMBLY GO BEFORE US AND SAYS -- BECAUSE MY WIFE TELLS ME, HUSBAND, YOU ARE 99.9% OF YOUR PROBLEM. [ LAUGHTER ] AND SHE IS RIGHT. SEE, LADIES AND GENTLEMEN, I JUST DON'T BRING THE SCIENCES IN. SCIENCE IS CRITICAL, BUT SOCIOLOGY, THE CULTURE ASPECT, THE THEOLOGY, ALL OF IT IS NEEDED IN ONE. ONE THING THAT WE LOVE TO DO AS HUMANS, WE LIKE TO DELINEATE. WHAT IS IN COMMON? WHOLISM TEACHES CONNECT THE RELATIONSHIPS. THIS IS ONE OF MY FAVORITE QUOTES DEALING WITH HUMANS. KNOWING YOUR OWN DARKNESS IS THE BEST METHOD FOR DEALING WITH THE DARKNESS OF OTHER PEOPLE. WONDERFUL. SO THEN, WHEN I GO OUT AND TEACH AND GET READY TO PROMOTE, FIRST THINGS FARMERS TELL ME, RAY, YOU DON'T UNDERSTAND, IT'S TOO COLD. THEN THEY ALSO TELL ME, NO, RAY, IT'S TOO HOT, WE CAN'T DO IT HERE. THEN IT'S TOO WET! MM-HMM, THEY TELL ME ALL THOSE THINGS. UH-OH, GUESS WHAT? I SAID, YOU KNOW WHAT? HOW COME WE'RE DOING NO-TILLING IN CANADA AND THE DAKOTAS? HOW COME WE'RE DOING IT IN AFGHANISTAN? HOW COME WE'RE DOING IT IN HUMID AREAS OF GEORGIA AND ARKANSAS? SEE, WHAT WE HAVE TAUGHT, YOU GOT TO SHOW DISTINCTION, BUT RARELY DO WE COME BACK AND SAY WHAT IS IN COMMON IN ALL THOSE AREAS. WHAT IS COMMON? SO MOST TIMES I TELL PRODUCERS, OH, YOU MEAN YOU DON'T HAVE BIOLOGY HERE? YOU MEAN, IT STOPPED AT THE BORDER OF MINNESOTA? OH, I GET IT, MINNESOTA IS SPECIAL. SEE, BIOLOGY TRUMPS ALL THAT. BIOLOGY MODIFIES THE ENVIRONMENT. I TELL FARMERS, NOW, FARMERS, THAT'S A COMPACTION ISSUE. LET ME PULL OUT MY TRACTOR. HOW DOES THAT -- HOW MANY HAVE ACTUALLY SEEN THAT, RAISE YOUR HAND. I'VE SEEN IT IN THE WEST AND I COULD NEVER EXPLAIN IT. THAT PLANT IS HEAVILY MICRO RHIZAL. THE FUNGI THAT POWERFUL SOMETIMES THAT BREAK ROCK DOWN. THE ROOTS, WHEN THEY RESPIRE, MIXED WITH WATER, CARBONIC ACID, ONE OF THE MOST POWERFUL THINGS TO FIX COMPACTION IN ANY FARM IS LIFE ITSELF. BUT HOW DO WE APPROACH IT? CHEMICALLY AND PHYSICALLY. NOW, HOW DO I ATTRACT FARMERS TO COME TO MY WORKSHOP? ONE OF MY FAVORITE SAYINGS BY THE AUSTRALIANS, YOU CANNOT BE GREEN UNLESS YOU'RE IN THE BLACK. SEE, IT'S EASY TO -- WE COMPLAIN SOMETIMES WE HAVE TO GO MOW THE LAWN OR DO ANY EXPENDITURES, BUY FERTILIZER IN A SMALL LITTLE AREA. THINK ABOUT A FARMER WHO OWNS THOUSANDS OF ACRES AND HOW MUCH MONEY IT TAKES JUST TO PUT COVER CROPS. ONE TIME. COULD BE UP TO $30,000. THINK ABOUT THE SCALE. SO WHAT IS CAUSING THIS MOVEMENT TO GROW? RIGHT HERE. I APPROACH FARMERS ECONOMICALLY TO GET INTERESTED. LATER THEY FALL IN LOVE WITH THE LAND. LOOK AT THIS, IT'S FROM CANADA. LOOK AT THE BLUE, YOU'LL SEE IS THE COST OF INPUTS. FROM THE BEGINNING OF 1926 TO 2016, LOOK AT THE FARM INCOME. THIS IS VERY SIMILAR IN THE UNITED STATES. SO WHAT IS MAKING THIS MOVEMENT GROWING? IN AN AMAZING WAY? WHY IS IT GROWING? ECONOMICS. THE ECONOMICS MEANS THE MONEY OF THE HOUSE. THE ECOLOGY IS THE STUDY OF THE HOUSE. I TEACH FARMERS, IF YOU GET THE ECOLOGY, THE ECONOMICS WILL COME. SO THIS IS WHAT THE -- SO HOW DO I GET THEM TO LISTEN? THESE TWO DEMONSTRATIONS WE USE VERY POWERFULLY. LET ME SHOW YOU THE FIRST ONE. >> I HAVE A QUESTION TO ASK YOU. IS YOUR SOIL HEALTHY, FUNCTIONING AND STABLE? ONE OF THE BEST DIAGNOSTIC TOOLS THAT I KNOW OF IS THE SOIL STABILITY TEST. HERE ARE TWO SOILS, EXACTLY THE SAME SOIL TYPE. THIS SOIL HAS BEEN TILLED FOR 30 YEARS. IT IS ADDICTED TO CHEMICALS AND FERTILIZER. THIS SOIL HAS NOT BEEN TILLED FOR 40 YEARS. IT IS COVERED YEAR ROUND WITH DIVERSE PLANTS. IT IS COMPLETELY WEANED FROM CHEMICALS AND FERTILIZER. WATCH WHAT HAPPENS WHEN WE DROP THE SOIL IN THE WATER. THESE ARE THE SAME SOIL TYPES. NOTICE HOW THE CONVENTIONAL TILL SOIL IS FALLING APART. THE BUY ON THE TICK GLUES IN THE ORGANIC -- BIOTIC GLUES IN THE ORGANIC MATTER HAVE BURN UP. NOTICE THE NO-SILL SOIL. THE SOILING HODEING TOGETHER. THE PORE SPACES ARE STILL INTACTS ABOUT DO THIS TEST FOR YOURSELF. I GUARANTEE IF YOU'LL DIG A LITTLE, YOU'LL LEARN A LOT. [ APPLAUSE ] IT. >> TOOK ME ALL DAY TO GET THAT ONE RIGHT. AND THE GUY THAT IT DID TO ME, SAYS RAY, YOU'RE THE WORSE UNDER CAMERA I KNOW. BUT LET ME TELL YOU, THOSE ARE THE SAME SO I TYPES. THE RECONCILE ON THE LEFT, 6% ORGANICIC MATTER. NORTH CAROLINA. THE FOREST IS 3%. THE SOIL ON THE LEFT IS LESS THAN HALF A PERCENT. SEE, THE SOIL ON THE LEFT, WHEN I TOLD YOU YESTERDAY, THE FIRST ACT OF EROSION IS DOWNWARD. THOSE CLAYS YOU SEE IN SUSPENSION WILL PLUG UP THE PORES AND THE WATER WILL RUN OFF. I TELL YOU, WE DON'T HAVE A RUNOFF PROBLEM, WE HAVE AN INFILTRATION PROBLEM. THE SOIL ON THE LEFT IS ADDICTED TO FERT LIERZ AND PESTICIDE. RAY STIERS NO LONGER USES -- NO FUNGICIDES, NO INSECTICIDES, NO CHEMICAL FERTILIZER. DOWN TO ONE HERBICIDE. HEALTHY SOIL. LET ME TAKE YOU FURTHER. >> BEFORE WE APPRECIATE THE POTENTIAL RUNOFF AND EROSION FROM A CONVENTIONALLY TILLED FIELD LIKE THIS, YOU NEED TO BE OUT HERE DURING THE MOST INTENSE THUNDERSTORM OF THE YEAR. SINCE MOST PEOPLE AREN'T WILLING TO DO THAT, HERE IN VIRGINIA, WE USE A RAINFALL SIMULATOR TO HELP OUR FARMERS TELL THE STORY OF WHAT HAPPENED WHEN IT RAINS REALLY HARD. >> THIS IS INCREDIBLY POWERFUL. >> ON THE LEFT, WE START WITH A TRAY OF DRY, LOSE SOIL TAKEN FROM A CLEAN TILL FIELD. ON THE RIGHT, WE START WITH A SLICE OF INTACT SURFACE SOIL FROM A LONG-TERM NO-TILL FIELD. THIS SOIL IS NOT ONLY PROTECTED WITH A MULCH OF COVER CROP RESIDUE, IT ALSO HAS A STABLE PORE SPONGE STRUCTURE. >> YEARS AGO AS A KID, I REMEMBER YOU GET THESE BIG HEAVY THUNDERSTORMS IN THE SUMMER AND IT WOULD JUST -- IT WOULD JUST WASH THE FIELD. AND YOU'D END UP WITH MUD DOWN ON THE ROAD AND I'M TALKING ABOUT MUD THAT YOUTH YOU'D GO OVER THERE WITH A SKID LOWERED AND SCOOP OUT OF THE WAY SO THE CARS CAN GO DOWN THE ROAD. NOW I'M SEEING THESE HEAVY RAINFALLS AND I'M BARELY SEEING A TRICKLE COMING OUT OF THE FIELD. >> AFTER WE STIMULATE AN EXTREMELY INTENSE THUNDERSTORM FOR FIVE MINUTES, THE DIFFERENCES ARE OBVIOUS. MOST OF THE WATER WE APPLIED TO THIS SOIL HAS RUN OFF INTO THIS JAR, CARRYING AWAY WITH IT A THIN BUT VERY SIGNIFICANT LAYER OF TOP SOIL. WE JUST APPLIED AN INCH AND A HALF OF VERY INTENSE RAINFALL TO THIS OF TOP SOIL. WE JUST APPLIED AN INCH AND A HALF OF BARE TILLED SOIL. >> HOW MUCH WATER ENTERED? >> OBVIOUSLY WE HARVESTED VERY LITTLE. >> IS THAT A FUNCTIONING WATER CYCLE? AND THIS IS HAPPENING GLOBALLY. >> MEANWHILE, THIS MONTH-TILL SOIL HAS ABSORBED VIRTUALLY EVERY DROP OF WATER WE APPLIED. WHAT LITTLE RAN OFF IS CLEAR. THE BOTTOM LINE IS PRETTY SIMPLE. IF YOU WANT TO HARVEST MORE RAIN LIKE THESE NO-TILL FARMERS ARE DOING, KEEN YOUR SOIL COVERED ON TOP AND MAKE IT A SPONGE UNDERNEATH. >> WHAT IS HAPPENING? WHEN YOU TILL, YOU INSERT OXYGEN INTO THE SOIL, YOU WAKE UP BACTERIA AND THEY START TO EAT THE AGGREGATE. THEY EAT THE GLUE. SEE, SCIENTISTS SAY THOSE AGGREGATES ONLY LAST 27 DAYS. THEY HAVE TO BE CONTINUALLY FED WITH, WHAT I CALL THE PLANT, THE MOUTH OF THE SOIL, ANCIENTS USED TO CALL IT THE MOUTH OF THE SOIL BECAUSE THAT'S THE WAY THE SOIL EATS. WE NEED TO BUILD AGGREGATE. NO AGGREGATE, NO INFILTRATION, NO POROSITY, THE WATER RUNS OFF. I START TEACHING BASIC THINGS. OUR JOB, CAPTURE ENERGY, GET THE WATER CYCLE GOING, YOU CANNOT HAVE A COMPLETE FUNCTIONING WATER CYCLE WITHOUT THE PLANTS CREATING AGGREGATES IN THE BACTERIA AND ORGANISMS AND YOU CAN'T HAVE NUTRIENT CYCLING AND YOU CAN'T HAVE DIVERSITY. WE INTERFACE WITH THIS BEAUTIFUL SYSTEM AT THE GROUND LEVEL. ALL THESE PROCESSES ARE HAPPENING AND IT'S IMPORTANT HOW YOU MANAGE THE CATTLE. IF YOU OVERGRAZE, LOOK HERE ON THE LEFT. SO IT BECOMES HOT, WEEDS, LOOK AT WHEN IT'S MANAGED PROPERLY. IT AFFECTS THE ECOSYSTEM PROCESSES. SO WHAT'S THE ANSWER? WHAT'S THE PREMISE? WHOA, I GOT A LITTLE OF MUSIC BACK THERE FOR YOU. HERE WE GO. DID YOU SEE THAT? BIOMIMICRY INSTITUTE. FOLKS, THIS IS THE PREMISE THAT WE SHOULD BUILD SOIL EROSION SERVICE. NOTICE HOW SCS WAS CALLED INITIALLY. SOIL EROSION SERVICE. THEY CALLED THEMSELVES THE SYMPTOM. THAT WAS NEVER THE GOAL. WE BUILD AGRICULTURE ON THE WRONG PREMISE. THE PREMISE SHOULD HAVE ALWAYS BEEN THIS: HOW DO WE MIMIC IT? MIMIC NATURE WAS ALWAYS THE GOAL. IT WAS ALWAYS THE PREMISE. LOOK HOW BEAUTIFUL THE DESIGN. WE ARE NOW DOING ECO MIMICRY, BIOMIMICRY. WHAT DOES THE WORD MEAN? MIMIC LIFE. RANCHERS AND FARMERS WHO HAVE A T-SHIRT WALK THROUGH THE AIRPORT, WHAT DO YOU DO FOR A LIVING? I MIMIC LIFE. THAT'S THE GOAL. IF WE GET EVERYBODY TO SAY OUR GOAL IS TO MIMIC THE TEMPLATE, NOW WE ARE DESIGNING COVER CROP MIXES THAT MIMIC THE PRAIRIE. BUT INSTEAD, WE'VE DONE THIS. WE'VE USED OUR OLD SCIENCE TO MAKE NATURE INTO A MACHINE OF INDUSTRY, A FACTORY. SEE, BIO-MICK MIM KRI IS ON THE RIGHT. OUR FOREFATHERS WERE DOING THAT. HAS THE METHOD ON THE LEFT HURT US? YES. IT'S AFFECTED OUR HEALTH, AFFECT OUR SOILS, IT HAS AFFECTED EVERYTHING. SO I TEACH THESE PRINCIPLES. WE TALK ABOUT IT, DAVID TALKED ABOUT IT. SEE, WHAT I TEACH IS PRINCIPLE. A GREAT STATISTICIAN ONCE SAID BE CAREFUL WITH DATA OR YOU'LL DROWN IN IT. I'D RATHER HAVE MY FARMERS UNDERSTAND PRINCIPLES AND ECOLOGY OF BIOMIMICRY. IF YOU GET THE PRINCIPLES RIGHT, THE METHODS WILL BE MILLIONS, BUT YOU FOLLOW THE PRINCIPLES. FIRST ONE, DAVID TALKED ABOUT IT, LIVING ROOT 24/7. WHY? RIGHT HERE. THIS IS A SLOW MOTION VIDEO SHOWING LIQUID SUN LEAKING INTO THE SOIL FEEDING MICROBES. THIS IS OUR JOB, PRODUCERS. ENERGY FLOW TO FEED THESE GUYS. ISN'T SHE BEAUTIFUL? I GET EMOTIONAL WHEN I SEE THAT. THOSE ARE THE BABIES I FORGOT, EVEN THOUGH I TOOK A GRADUATE LEVEL, SOIL BIOLOGY, SOIL ECOLOGY, IT WAS LEFT OUT. WHAT ARE WE DOING TO FOLLOW THAT PRINCIPLE? WE PUT LIVING ROOTS 24/7 AND GUESS WHAT ELSE WE DO? WE ARE DOING THIS ACROSS THE COUNTRY. WE ARE NO-TILLING CORN AND SOYBEANS INTO THIS MULTI-BEEFY MIX THAT LOOKS LIKE THE PRAIRIE. WE ARE CUTTING OUR FERTILIZERS MORE THAN HALF. FARMERS ARE NO LONGER USING FUNGICIDES, INSECTICIDES, BECAUSE THEY'RE DOING BIOMIMICRY. AND IT'S SPREADING ON HUNDREDS OF THOUSANDS OF ACRES. ISN'T THAT EXCITING? [ APPLAUSE ] FOUR TO FIVE PERCENT OF INDIANA IS COVERED IN THIS SOIL HEALTH MOVEMENT, STARTED IN 2007. LOOK AT THE SKIN. THAT'S COTTON. WE'RE DOING IT. WHEN THEY PLANT INTO IT, YOU ROLL DOWN THE ROW, DO YOU SEE ANY WEEDS? CEREAL RYE PROGRESSES QUITE A BIT OF WEEDS. WHAT WE'RE DOING THERE IS CREATING THE FOREST FLOOR. THE FOREST IS COVERED WITH LEAVES, THE PRAIRIE IS COVERED WITH A GRASS. ISN'T THAT BEAUTIFUL? SAVING FARMERS A LOT OF MONEY. THIS IS IN OUR BELOVED WISCONSIN RIGHT NEXT DOOR. HE'S PLANTING GREEN. HE DID NOT WANT TO SHOW THIS VIDEO, THIS PICTURE, BECAUSE OF PEER PRESSURE. THE PEER PRESSURE IS BRUTAL. LOOK AT THE CORN POP OUT OF THAT BEAUTIFUL SKIN. LOOK WHAT FARMERS ARE DOING HERE HERE. SEE? THAT -- IF YOU GIVE FARMERS THE RIGHT PRINCIPLES, THEY'LL FIGURE IT OUT. THAT'S NOT A SPRAYER, LADIES AND GENTLEMEN. IT IS A COVER CROP PLANTER PLANTING CORN, A COVER CROP INTO STANDING CORN. I TOLD YOU FARMERS ARE BRILLIANT, THEY'LL FIGURE IT OUT. SO WHICH FARMER IS MAKING MONEY, WHICH ONE'S NOT MAKING MONEY? CAN ANYBODY GUESS? THAT FIELD HERE ON THE RIGHT, YOU HAVE BIOLOGICAL PRIMERS, ENERGY TRANSFORMERS, NUTRIENT SEQUESTERS, HABITAT MODIFIERS. THE FARMER ON THE LEFT IS LEAKING NUTRIENTS, SPILLING SUN, SPENDING WAY HUGE AMOUNTS OF MONEY. THE FARMER ON THE RIGHT, THAT BY THE WAY, THAT IS PENNSYLVANIA. THAT'S ILLINOIS ON THE LEFT. WHEN I DROVE HERE, GUESS WHAT I SAW IN OUR BELOVED STATE HERE? I SAW THE LEFT. MOST OF THE COUNTRY WILL BE LIKE IN THE LEFT. SO LET'S GO TO THE NEXT ONE. TILLAGE. TILLAGE IS DESTRUCTIVE. SPRAYING, FUNGICIDES, INSECTICIDES HURT THIS. LOOK AT RIGHT HERE, THIS LITTLE TINY VIDEO, ON THE RIGHT YOU SEE ALL OF IT TOGETHER. THIS IS NUTRIENT CYCLING. THIS IS THE WATER CYCLE ALL TOGETHER. THEY HELP WITH THE WATER CYCLE. I WOULD HAVE NEVER THOUGHT THE BIOLOGY HAD A LOT TO DO WITH THE WATER CYCLE. THEY CREATE THE AGGREGATESES. THE WATER CYCLE IS NOT COMPLETE UNLESS WE HAVE AGGREGATES. THE WATER CYCLE HAS TO BE COMPLETE WHEN THE WATER GOES IN. OKAY? SO IT IS VERY CRITICAL. SO INCREASE PLANT AND ANIMAL SPECIES DIVERSITY. OH, BY THE WAY, I TELL FARMERS THE MORE YOU DISK THAT, THE MORE YOU SPRAY THAT, YOU HAVE TO WRITE THE FRONT OF THE CHECK, THE LESS YOU BOTHER IT, YOU START WRITING THE BACK OF THE CHECK. [ LAUGHTER ] THEY LIKE THAT. AND WE FORGET ONE. ANIMALS. NATURE DOES NOT FARM WITHOUT ANIMALS. EVERY NATURAL ECOSYSTEM HAS ANIMALS. MY BUSINESS PARTNER FRIEND, MENTOR, JUST CAME OUT WITH A BOOK "DIRT TO SOIL." HE SAID I USED TO GET UP EVERY MORNING TO SEE WHAT I HAD TO KILL THAT DAY. NOW I GET UP EVERY MORNING, HOW CAN I MIMIC NATURE AND BRING LIFE ONTO HIS RANCH. LET ME TELL YOU, THIS IS JUST RECENT DATA THAT JUST CAME OUT, A THIRD-PARTY CAME IN AND DID THIS DATA. IT WAS BY LANDSTREAM, DR. JOHN NORMAN WITH THREE OR FOUR PhD'S, WISCONSIN, NEBRASKA, THEY JUST DID AN INDEPENDENT STUDY ON GABE RANCH ON 523 ACRES. LOOK AT THE AVERAGE CARBON SEQUESTERED ON HIS RANCH. OVER 92 TONS OF CARBON PER ACRE. LOOK AT THE U.S. AVERAGE. 10 TO 30. THIS WILL BE PUBLISHED IN A COUPLE YEARS ONCE WE GET MORE MONEY TO FINISH THE RESEARCH, OVER EXTREMELY REPLICATED, BRILLIANT. SO WE ARE SHOWING IF YOU APPLY ALL THE PRINCIPLES, IT ONLY TOOK HIM EIGHT YEARS. SOME OF OUR YOUNG FARMERS WHO ARE DOING ALL THE PRINCIPLES RIGHT AWAY DO IT QUICKER. THEN WE ARE GOING TO WRAP IT UP HERE WITH OUR BELOVED CHIHUAHUA. NEW MEXICO STATE IS AT THE SOUTHERN TIP WHERE I WENT IT COLLEGE. LET ME GIVE AWE LITTLE PERSPECTIVE WHERE I WENT TO COLLEGE. I ALSO WORKED WITH RCS. WE DID ALL THE WORK IN THE MORNING BECAUSE WHEN IT GOT TO NOON, YOU COULD FRY AN EGG ON THE SIDEWALK. 110, 112 DEGREES. IT IS BRUTAL. I THINK IT'S ABOUT 1 DEGREE AWAY FROM HADES. I GREW UP IN THE NORTHERN, IN THE ROCKIES, IT TOOK ME YEARS TO GET ACCLIMATED. LET ME SHOW YOU WHAT THE CHIHUAHUAN DESERT LOOKS LIKE. LOOK WHAT THEY HAD TO DEAL WITH. HOW ARE WE GOING TO FIX THAT SYSTEM ALL OVER THE WEST? THE REASON I CHOSE THIS, IF WE -- IF RANCHERS CAN MAKE IT WORK THERE IN THE HOTTEST, MORE BRUTAL ENVIRONMENT, WHY CAN'T WE DO IT HERE? LET ME SHOW YOU THEIR PROBLEMS. THEY ONLY GET 3 TO 6 INCHES. HOW COME THEY HAVE MASSIVE EROSION LIKE THAT? WITH ONLY 3 TO 6 INCHES OF RAIN? THROUGH HOLISTIC MANAGEMENT, THROUGH CHANGING THEIR LIVE USING THE METHOD, WHICH BY THE WAY CHANGED ME, WHEN I WENT OUT TO GABE'S PLACE, I GO, WHOA. I GOT IT. I MISSED IT. I JUST GOT BACK FROM CHIHUAHUA FOUR MONTHS AGO. LOOK WHAT THEY HAVE DONE. JUST CATTLE! [ APPLAUSE ] YOU KNOW, DOCTOR, I THINK IT IS ONE OF THE BEST CONFERENCES. BUT WHEN I WENT TO CHIHUAHUA, THAT WAS THE BEST ONE, BECAUSE I SAW THAT, AND I WALKED THE RANCHES. HOW DID IT START? ONE LEADER THAT CHANGED THE WAY THEY SEE THINGS. LOOK WHAT THEY'VE DONE. IN BIBLICAL PROPORTIONS THE DESERT IS COMING BACK TO BE A PRAIRIE. ONE OF MY FAVORITE HEROES, HE TAUGHT ME MORE ECOLOGY, JAPANESE, HE SAID HE THOUGHT THAT MOST DESERTS WERE ALL MAN-MADE. I KIND OF BELIEVE THAT. SO HOW ARE THEY DOING THAT, REAL QUICK. SO WHAT -- SEE, I COULD NOT WRAP MY MIND, BECAUSE THERE'S NOTHING TO EAT ON THE RIGHT SIDE. HOW CAN COWS EAT? SO WHAT THEY DO, THERE'S A CONCEPT CALLED MOBILE LINK, ECOLOGISTS CALL IT, COWS ARE MOBILE, BUT THEY ARE A LINK, A LINK TO THE NATURAL PROCESSES. COWS ARE POWERFUL. LOOK, HIS RANCH ON THE LEFT, HIS RANCH USED TO BE LIKE THAT ON THE RIGHT. BRINGING THE CATTLE, AND THAT HAS CHANGED. BUT WHAT THEY DO START FIRST, THEY START OFF WITH A GOOD PATCH THAT LOOKS LIKE ON THE LEFT, AND THEN THEY BRING THE ANIMALS AND MOVE THEM LIKE THIS, LIKE GIANT BUFFALO, AND THEY USE COWBOYS. AND THEN THE ANIMALS DISTRIBUTE THE MANURE VERY CLOSELY. I WANT MANURE EVERY SQUARE FOOT, THE HOOVES BREAK UP THE CRUST, AND THEN THE COWS DO THE MOST POWERFUL THING THEY DO. [ LAUGHTER ] THEY PUT IT ON THE LAND. A LOT OF ENERGY GOES RIGHT THERE. LADIES AND GENTLEMEN, THAT'S A COW PIE IN THE DESERT! WHERE THE COW PUT THAT ENERGY, LOOK WHAT HAPPENS. AND I GET SO FRUSTRATED TO HEAR THE ARGUMENT, WELL, WE GOT TO EAT LESS MEAT. NO, WE NEED MORE MEAT, BUT WE NEED IT TO BE RAISED LIKE BUFFALO, NOT IN THE INDUSTRIAL COMPLEX THAT WE HAVE. [ APPLAUSE ] FRUSTRATING. THE COW IS NOT THE PROBLEM. WE'RE THE PROBLEM. LOOK AT THE PRAIRIE, GRASSES CHOKE OUT THE CACTUS. AND GUESS WHAT ELSE COMES? THE WILDLIFE. SO PEOPLE SAID, OKAY, SO WHAT CAN WE DO? WHAT CAN WE DO? FIRST, FOLKS, EVERY ONE OF US HAS TO MAKE THIS PERSONAL, THE WAY YOU BUY FOOD. LET THY FOOD BE THY MEDICINE. YOU WANT TO STAY HEALTHY? NEVER GO TO THE HOSPITAL. [ LAUGHTER ] I'M NOT BEING CRITICAL. THE THING IS, WE NEED FOOD. FOOD IS OUR NUTRITION. IF THE SOIL IS DEPLETED, IF YOU DON'T HAVE A HEALTHY SOIL, YOU DON'T HAVE A HEALTHY PLANT, YOU DON'T HAVE A HEALTHY ANIMAL, YOU DON'T HAVE A HEALTHY HUMAN. WE HAVE LOST 50 % OF OUR NUTRIENT DENSITY. WHAT ARE THE OTHER OBSTACLES? THE AG COMPLEX. PLEASE UNDERSTAND, EVERYBODY BUILT AGRICULTURE ON THE WRONG PREM IGS. THERE'S FORCES. YOU GOT TO BUY TILLAGE, SPRAYERS. YOU DON'T UNDERSTAND HOW THE FARMERS BARRAGED EVERY DAY. OUR AG POLICY, PEER PRESSURE IS BRUTAL. I HAD A RANCHER TELL ME, RAY, IDAHO, SAID I WENT FIRST AND I WENT TO NO TIL, I WENT TO THE -- NO TILL, I WENT TO THE HARDWARE STORE, ONE OF THE OTHER RANCHERS AND FARMERS SAID YOU ARE DEGRADING THE RESOURCE! BECAUSE IT WAS OUT OF THE NORM. THE PEER PRESSURE IS BRUTAL. THE OTHER, WE HAVE A LACK OF UNDERSTANDING, AND HERE'S ANOTHER THING THAT'S VERY DIFFICULT TO OVERCOME. 60 TO 70% OF THE LAND IS RENTED. PEOPLE WHO RENT THE LAND DON'T USUALLY TAKE CARE OF IT. AND MANY ABSENTEE LANDOWNERS DON'T KNOW WHAT'S GOING ON TO THE LAND, AS LONG AS THEY GET THEIR CHECK. SO WHAT ARE WE DOING? CHANGING EVERYTHING. WE CAN ONLY CHANGE IT IF WE CHANGE THIS WORLD HERE, THE HEART AND MIND, THROUGH EDUCATION, TEACHING PEOPLE TO BE LEADERS HOLISTICALLY, NOW THEY HAVE THE RIGHT PARADIGM. SO WE WANT -- THAT'S WHY WE CREE AT ATE -- CREATED SOIL HEALTH ACADEMY. LET RANCHERS AND FARMERS TEACH OTHERS. THEY HAVE THE RIGHT PREM IGS. -- PREMISE. WRAPPING IT UP HERE, ONE OF MY FAVORITE QUOTES, "PEOPLE DON'T BUY WHAT YOU DO; THEY BUY WHY YOU DO IT." KNOW YOUR WHY. SOME OF THE TOP RANCHERS AND FARMERS, THEY SHARE THEIR KNOWLEDGE. WHY DO THEY DO IT? BECAUSE THEY LOVE THE LAND AND THEY LOVE THE PEOPLE. AND THEY LOVE THE CREATOR AND THE CREATION. THEY ARE THE MOST GIVING, THE TOP 1% THAT SHARE THEIR KNOWLEDGE. I DEFINITELY RECOMMEND THESE TWO BOOKS. START WITH YOUR WHY. I TOLD THE YOUNG PEOPLE HERE. I AM IMPRESSED WITH THESE COLLEGE STUDENTS HERE. I TELL THEM, START WITH YOUR WHY. IF YOU KNOW YOUR WHY, YOU WILL LOVE YOUR JOB FOR THE REST OF YOUR LIFE. AND ONE OF MY FAVORITE BOOKS, "LEADERS EAT LAST." LIKE I SAID. WENT ALL OVER THE WORLD. AND I NEVER FORGET THE IMAGERY, WHEN HE SHOWED IT IN HIS VIDEO. IN A WAR-TORN AREA, THERE WAS THIS MOTHER THAT WAS NESTLED, COVERING UP THIS LITTLE TODDLER, SO SHE WOULDN'T BE HIT WITH BULLETS. SIMON SINNICK, THAT'S THE KIND OF LEADERSHIP WE NEED. LEADERS THAT WILL OUT OF LOVE, THAT WILL SACRIFICE THEIR LIVES FOR THE WHOLE. I MADE A COMMENT YESTERDAY, HOW MANY OF OUR -- DO WE HAVE LEADERS IN WASHINGTON, DC THAT WILL SACRIFICE THEM SELF FOR THE WHOLE? THAT'S WHY THE MARINE CORPS, THEY BUILD A BROTHERSHIP, A BROTHERHOOD, A COMMUNITY. WE NEED COMMUNITY OF FARMERS AND RANCHERS THAT HAVE THAT SAME LOVE FOR EACH OTHER, THAT THEY DON'T FEEL THEY ARE COMPETING WITH EACH OTHER. OUR INDIVIDUALISM IS POWERFUL, BUT IT HURT US. WE NEED TO LEARN MORE FROM THE EASTERN CULTURES OF COMMUNITY. [ APPLAUSE ] LAST ONE, LAST TWO SLIDES. SEE, LEADERS EAT LAST. LEADERS MAKE YOU SAFE. I NOTICE THE LEADERS DON'T GIVE YOU A CONSERVATION PLAN. PLAN'S GOOD, BUT THEY ARE THERE WITH YOU. LEADERS INSPIRE. PLANS DO NOT INSPIRE ANYONE. TOOLS DO NOT INSPIRE. SCIENCE DOES NOT INSPIRE. I LOVE SCIENCE, I HAVE EIGHT YEARS OF UNIVERSITY STUDY. LOVE INSPIRES. WHEN YOU ARE WILLING TO DIE FOR YOUR PEOPLE AND SACRIFICE YOURSELF, THEN WE WILL CHANGE THIS WORLD. DAVID, LAST SLIDE. REMEMBER DAVID SPEAKING HERE? DAVID WAS VERY, LIKE HE SAID, PESSIMISTIC. WHEN HE WENT TO DAVE'S RANCH, WHEN HE WENT ALL OVER, HE WALKED AWAY, SAYS, WE CAN DO THIS! WE CAN DO THIS. AND I'M TELLING YOU, I WILL SHARE THE LAST THING AND GET OFF THE PODIUM, PROMISE. YESTERDAY AN ELDERLY GENTLEMAN CAME UP AND HE WALKED, HE COULD BARELY WALK UP HERE, AND HE COULD BARELY SPEAK, AND HE JUST KIND OF BREATHED, AND YOU COULD TELL THE STRUGGLE FOR THE WORDS TO COME OUT. AND YOU KNOW WHAT HE SAID? "WHAT CAN I DO?" SIR, I GAVE YOU A WRONG ANSWER. I TOLD HIM "BUY QUALITY FOOD." THAT'S ONLY ONE. I WANT TO SAY THIS TO YOU, IF YOU ARE THERE, SIR, LET'S PRAY FOR OUR LEADERS. PRAY FOR EACH OTHER, LET'S HELP EACH OTHER OUT. THAT SHOULD HAVE BEEN THE FIRST ONE. AND THEN DEMAND QUALITY. LADIES AND GENTLEMEN, I AM GOING TO TELL YOU, THERE IS A FAMINE IN THE LAND, AN INCREDIBLE FAMINE. A FAMINE OF QUALITY FOOD, QUALITY LAND, AND QUALITY PEOPLE OF INTEGRITY. LET'S BECOME THOSE PEOPLE OF QUALITY. THANK YOU SO MUCH. [ APPLAUSE ]
Info
Channel: Gustavus Adolphus College
Views: 35,911
Rating: 4.9154558 out of 5
Keywords: gustavus, adolphus, college, nobel54
Id: Fwv-HJnGHMA
Channel Id: undefined
Length: 49min 49sec (2989 seconds)
Published: Wed Oct 03 2018
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