quiet luxury is loud

but everybody's like gold teeth Gray Goose tripping in a bathroom blood stains fall against trash in the hotel room we don't care we're driving Cadillacs in our dreams but everybody's like Crystal me back diamonds on your timepiece jet planes Islands tigers on a gold leash we don't care we aren't caught up in your love affair um that was my impression of quiet luxury thank you if you're a young woman who has been on Tick Tock in the past few weeks you've probably witnessed in real time the coronation of gen Z's latest it girl Sophia Richie she's a socialite model an entrepreneur best known as Lionel Richie's daughter and Nicole Richie's little sister but on April 22nd at her wedding in the south of France Sophia transcended her familial ties and became the face of quiet luxury in what has been dubbed this year's Royal Wedding Sophia Richie took Tick Tock by storm leading up to the event Sophia a relatively private figure even created a tick tock account to share a behind the scenes look at the festivities the wedding took place at hotel du cap Eden Rock a luxury Hideaway that Rivals that of the Grand Budapest and the bride was dressed in three different custom Chanel looks the guest list was star-studded with celebrities and socialites like Paris Hilton and yet the event meticulously documented by Vogue was widely deemed the epitome of stealth wealth quiet luxury and old money Sofia's now husband Elliot Grange only added to the monetary Mystique the london-born music executive is the son of Universal Music Group chairman and CEO sir Lucian Charles Grange the fact that Elliot's father is also an executive added fuel to the old money allegations which on Tick Tock is synonymous with quiet luxury in reality The Grange family wealth like the Richies is relatively new they didn't start with much but Lucian climbed the ranks of the corporate ladder while Lionel climbed the charts new money is commonly associated with Brash garish taste and logos Galore while the old money aesthetic conjures images of Simplicity neutrals and a sense of timelessness despite the novelty of her wealth Sophia Richie's wedding aesthetic fell definitively under the ladder and for that she was adored the Resurgence of the old money aesthetic has been slowly building uncertain Kardashian versus corners of the internet for years now but Sophia Richie's wedding has made the exaltation of quiet luxury louder than ever in certain communities on Tick Tock there's even a notion that if you dress like you're from old money you will attract money in the form of a wealthy husband and Sofia Richie has been used as a prime example of this before marrying Elliot Grange Sophia dated longtime Kardashian associate Scott people have taken Sophia's change in style as proof of her leveling up in her dating life listen ladies let's talk about it because we all need to be like Miss Sofia Rishi they went from this to this I think that Sofia rich is single-handedly proven to us that being elegant just looks so much better than like this over the top Kim K like look I'm not surprised that Sophia Richie changed her style and back the billionaire immediately clearly this logic is somewhat flawed because Sophia Richie was already rich before dressing in the stealth wealth aesthetic so either way she was probably going to end up with someone from a similar socioeconomic strata her new husband Elliot Grange isn't even from old money but he is perceived as infinitely more classy than Scott Disick so that's close enough for the growing Cult of wealth Whispers a corner of the internet where content ranges from old money outfit ideas to where to meet a rich husband this sort of content usually Falls within the sphere of femininity tips dating coaches and hypergamy advice which on Tick Tock has recently been flooded with clips from Sierra 7 a YouTuber who hilariously advises women on how to marry and date men for money and what if he's not attractive but wants to spoil ojas girl get you some wrong prescription contact lenses and stick them in there everything is a blur baby anyway today I want to explore the internet's Newfound fixation with quiet luxury but let's start with semantics what is the difference between old money quiet luxury and stealth wealth old money definitively refers to the established and inherited wealth of families that have been Rich for many generations think Rockefellers and Vanderbilts of course old money is nothing without its history which is often problematic and steeped in colonialism racism and unfair labor practices while many people are quick to point this out others are willing to boil old money down to tying a sweater around your shoulders or casually wearing a Blazer quiet luxury and stealth wealth have been used in recent years to Rebrand but essentially describe the same exact old money aesthetic in terms of aesthetic old money is more closely associated with prep vintage and figures like Jackie Kennedy with her Tweed Chanel suits stealth wealth and quiet luxury on the other hand seem to represent a more updated version of that aesthetic fit for the 2020s the characters on HBO's succession are emblematic of dressing in the stealth wealth aesthetic they wear simple plain borderline drab clothing that is extremely expensive but you'd only know it if you two were able to afford the 600 cashmere baseball cap that Kendall Roy has supported in several episodes this season what I find most interesting about quiet luxury discourse is the morality associated with it being less flashy but equally expensive renders one piece of clothing classy and the other trashy amongst the waspy Uber Rich this has been a long-standing tradition but now even the middle class masses have adopted this notion as of late hordes of people on Tick Tock despite having no money to hide are set on emulating the self-wealth aesthetic despite the Aesthetics aversion to logos it is nothing without its tags the price tags and the ones inside the clothing the whole point is that it looks plain but it's extremely expensive so when one tries to recreate this aesthetic with clothing that is not extremely expensive it's cosplay at best not a true representation but who cares as long as there's not a super rich person waiting in the wings to call you out on it so I hear you've made an enormous faux pas and everyone's laughing up their sleeves about your date what why why because she's brought in ludicrously capacious back in this now Infamous scene from succession Tom womscam snarks that Greg's date sticks out like a sore thumb because of her bag which to the untrained eye is inoffensive but to high net worth individuals like Tom it is an assault on the general atmosphere Tom is especially able to spot plebeians in the presence of prestige because he used to be one of them he came from the humble cornfields of Middle America before marrying into the Roy family worth billions in the first season he even gives Logan Roy a ludicrously capacious watch for his birthday and is met with contempt as the series progresses the class discrepancy between Tom and his ultra-rich wife shiv is a continual point of contention because money is power and shiv has a lot more of it this brings me back to the idea of marrying into old money which as we saw with Sophia Richie's wedding despite no old money being involved is highly romanticized this was in stark contrast with the media and commentary surrounding Kourtney Kardashian's wedding who also famously dated Scott Disick Kourtney Kardashian married musician Travis Barker a year ago in the Italian Riviera the wedding was just as star-studded and lavish as Sophia Richie's but with a distinctly different aesthetic for Sophia Richie's wedding was described as Timeless and elegant Kourtney Kardashian's was labeled tacky Courtney wore a short corset Vinnie dress designed by Dolce Gabbana while Sophia wore a high neck full-length custom Chanel gown the weddings were probably similar in price ranges that is to say prohibitively expensive but the neutral Sleek aesthetic of Sophia Richie's wedding was perceived as much more moneyed and aspirational than Courtney's opulent Gothic affair while Aristocrats were once defined by how much gold leaf they could incorporate into their gilded manners now the rich judge each other by just how wealthy they can be perceived without traditional signifiers of wealth this is the essence of quiet luxury if you know you know Francis Sola Santiago writes for refinery29 historically logos flashiness and vibrant clothing has been often dismissed by Rich and white groups according to Jonathan Square assistant professor at Parsons School of Design there's long roots to this bias that people are tapping into when they use words like understated and pared down he says it's aesthetic whiteness and recently Square points out that the fashion world has been shedding its streetwear layers which were highly popular in the late 2010s resurfacing Styles and Aesthetics that represent a pendulum swing it just seems like people are sort of retreating back to things that have been historically associated with wealthy white people he says stealth wealth boils down to the luxury of not having to try to know that because of where you come from and what you look like no one will question your Authority as long as the right people know you're wearing a margiela t-shirt you've done your job at worst the glorification of The Quiet luxury aesthetic is problematic at best it's well boring money doesn't buy taste it's the age-old adage used to refer to gaudy rich people who can't dress however those who support quiet luxury may not be tacky but it doesn't mean they're stylish either it's like the concept of is it a look or is she just skinny we must also ask ourselves is it a look or are they just Rich quiet luxury distinctively lacks personal style and limits individuality it's found in a strict set of colors and cuts black beige white gray the occasional hunter green or muted pink trench coats turtlenecks straight leg jeans the row Laura Piana Hermes I'm not trying to be a contrarian and say that these clothes are ugly they're perfectly fine however I think we're giving rich people a little too much credit if you're choosing from a certain set of high-end Brands and neutral colors no matter how you pair them the outfit will probably turn out to be just fine not groundbreaking not interesting but just fine with all the Adoration of quiet luxury maybe we failed to consider that rich people dress like this because they just don't really care about style you don't have to prove yourself with logos or make yourself look interesting with color if you have as much money as Mark Zuckerberg or Steve Jobs maybe just maybe rich people wear boring clothing because they're boring people I don't have a solid outro for this so let's play Amanda tries to guess how much quiet luxury clothing costs okay so I've pulled up a blog post dedicated to quiet luxury let's see if I can guest how much any of these items cost um let's go to this section Laurel Piana um these high-waisted jeans um I guess seven hundred dollars 700 that seems pretty fair great oh 750 okay that I was pretty close on that okay let's guess these shorts shorts they have to be less than jeans so I'm gonna say 350 dollars for these pleated linen shorts the suspense is killing me because my laptop is running on fumes oh what the hell 715 for shorts oh how are they the same price as pants okay let out this silk knit t-shirt I'm gonna say a thousand dollars a thousand dollars for the T-shirt Alex okay 1020. I'm okay I'm gonna get this um okay now I'm gonna guess the row this Twisted mini skirt I don't know something about that is like really giving expensive like I want to say a thousand six hundred and seventy five it used to be oh it used to be a thousand six hundred ninety okay belted leather trench that has to be extremely expensive I want to say like 3 000 on this website it's saying nine thousand four hundred dollars so a little bit off with that one just a little bit off um let me guess these blue these boots 1200 for the boots 14.90 pretty close Okay that's gonna be the end of the guessing game I hope that you guys enjoyed this video and I will see you in my next one bye thank you

Channel: amandamaryanna

Views: 485,699

Keywords: quiet luxury is loud, Why is everyone obsessed with quiet luxury?, quiet luxury, There's Nothing Silent About Quiet Luxury, explaining the old money aesthetic, old money, money talks wealth whispers, the cult of wealth whispers, how a broke generation became obsessed with old money style, succession, Sofia richie, quiet luxury tiktok, quiet luxury is boring, the quiet luxury obsession, old money aesthetic

Id: 4E9Lhq-hTSo

Length: 13min 31sec (811 seconds)

Published: Sun May 14 2023