Perplexity Bets on AI Search Engine

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What is it that's unique about either your model or just the tool, the generative tool? Yeah. So thank you for having me here. So perplexity is an AI powered conversational answer engine. It's not a search engine. So you ask a query, you ask a question, you just directly gives you the answer. The main difference from other chat bots like transcript, is that you always get the sources. So it only says what exists on the web already and it clearly tells the user where every part of the answer varies in coming from on the web. One of the backers or investors is in video, but are they also supporting you in compute? Did you get access to an A100 cluster, for example? So NVIDIA is an investor in US strategically where we partner with them to work on frameworks for training on inference, but we have all our compute cluster on other hyperscalers like EWR. Competition. I get that the uniqueness is that the sauce is clearly labeled, but you're directly taking on board. Mm hmm. Is the sourcing enough to sort of differentiate in that market? Yeah. So our perspective is that A.I. chad bots are going to be of of wide variety there. It's going to be a chat board for you to go in and brainstorm new ideas and interact with it to, like, ask for ideas for birthday presents or generate essays or write poems. There's going to be character. I like chat boards for chatting with personalities, but there has to be one single chad board which you rely on for accurate ly correct information on the web, and that market is there for the taking, and we want to go for that. And 10 million people on a monthly basis do. I'm interested in your desire to go out and build this oven because you were an open eye as a researcher you've been working with deep mind. Why did you feel that something new was necessary to be created? I always wanted to try an entrepreneurial journey so it was not meant to go and create a company for search. We initially started offices to brainstorm and create products using the large language models as an upcoming technology, much before it was even called Generative A.I., it was just that we stumbled on this amazing idea of combining large language models and web search together in the form of a new product called Perplexity. So you raised this money. Is that to be put towards R&D? Compute power is a little bit of marketing because I'm kind of interested is how you got into the hands of 10 million people. Yes. So we've really been fortunate to have completely organic growth. We haven't paid for any of these users. We obviously announced all our product features on Twitter and like people follow us there and they get to know about us. And there's a lot of word of mouth growth for us. But our spend is largely going to be on scaling, adoption and usage, and that's going to be spend more on compute resources. As you point out, Caroline and I have experienced some of that word of mouth about perplexity. Here's the thing. The story with Openai was about the push to commercialize. Do you feel as a as a founder and leader of that company, that pressure? Well, honestly, I think people just want progress, and progress can be reflected in terms of clear user growth and adoption and not just for revenue. So as you get more and more users, there's always going to be plenty of opportunities for you to monetize either through subscriptions or other forms of monetization. And therefore, right now all our investors are pretty aligned with this that we actually want to scale more in terms of getting growing a larger user base.
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Channel: Bloomberg Technology
Views: 126,667
Rating: undefined out of 5
Keywords: Caroline Hyde, Ed Ludlow, Perplexity
Id: kfYZvqsnBNA
Channel Id: undefined
Length: 3min 38sec (218 seconds)
Published: Fri Jan 05 2024
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