Opening Keynote - Cisco Live 2020, Barcelona

[Music] [Applause] [Music] I'm Steve I'm David I'm sane and i'm nish and we're your host for the amazing things happening a sister live barcelona 2010 see we've got a jumper three days about to kick off so let's head inside and see what you can expect this year alright all week long here at the Fuhrer gran vía we are going to have thousands of technology innovators who are all coming together for a truly transformational experience I'll tell you David you can really feel the energy here in the building can't you absolutely Steve some of the most creative people in the industry you're gonna gather here to share ideas and learn from each other network with like-minded individuals and fuel their personal and professional growth I'll be bringing all the action directly to you so make sure you keep tuning is throughout the week for all the new and exciting content search disappear live Europe and use the hashtag CLE you are to join in the conversation we're going to kick off the week without opening keynote and here Cesco leaders share the latest innovations they're going to transform you business how our industry underwater so many learning opportunities are installed I'm thrilled to hear and learn from our inspiring Cisco Tech's on a whole range of topics during the innovation talks that will help you make possible and with the technical education program we're showcasing how cisco is improving business and supporting our customers brand new this year we would have our master series channel they're going to bring you some of the speakers from all across Cisco live Barcelona 2020 so check that out Cesco life is a great place to get one-to-one advice from cisco experts today the conference we're going to set diameter and depth conversations right here live and a Cisco TV studio but of course we are not just listening we are going to be getting hands-on all week long with some amazing technology edge to edge across the world of solutions also right back here in the DEF net zone at the end of the week Richard browning founder and chief test pilot of gravity industries will be flying into this jet seat for our closing get chemo we've got an amazing week coming up here and we hope you'll come along for the ride join in the fun and share it with us Gavin to miss some of it live don't worry about that we've got you covered with everything available on demand at Cisco live comm thanks for joining us and get ready for an amazing week here at Cisco night boss later 2020 [Music] and we are officially live coming to you from your Cisco live Barcelona 2020 welcome everyone so glad to have you here on the live broadcast the live stream stay with us all week long we are about to have so much fun over the next few days you're going to meet amazing people you're going to hear incredible information we want you to be a part of every single bit of it as we go remember reach out to us on social media using hashtag CL e you are wherever you like to connect whether it's on insta or Twitter or Facebook or LinkedIn or you name it reach out to us and I promise we will be reaching back to you all day long but again welcome welcome welcome so much excitement we are just about 15 minutes away from our incredible opening keynote Dave Keckler Wendy Mars kicking things off for us we're gonna talk about that keynote coming up shortly and you don't want to miss a minute of it right now I've got another great host in the studio with me you guys all know me but here's somebody new for you to meet you just saw him in the video Zane Powell hanging out next to me straight out of Scotland mr. Zane Powell thanks very much Steven you said I'm great so I can definitely be you are great we've covered all of that they're all good I'm definitely from Scotland so make sure I tell the Scottish team I know there's clients here there's customers and also the Scottish team so hi guys and you know it's great Steve I've only been at Cisco for six months I'm actually on the graduate program here so to get along to this event as absolutely amazing I'm just so excited to get started and see what's coming and I'll tell you over the last couple of days is you and I have been talking the amount of passion that you bring to this is really indicative of what we hear from the people who are in Barcelona with us from those of you who stream live and by the way if you like Zane have never been to a Cisco live before first of all you've got to get down to the show but being here for that very first time Zane is going to be like your eyes and ears his first exposure to this conference I think you're gonna relate to a lot of what Zane has to say so we're excited to hear from you all week long unique perspectives yeah let's meet a couple of our other hosts as well we're gonna go out live to the crazy keynote show floor which is already loading up quickly you met one of our continuing hosts here at Cisco live on the TV team but also we have a brand new host with us David dela Cruz so David nish can you guys hear me wherever you are out there and I'm here with a brand new host for 2020 David how you doing - I'm doing great my first Cisco live here in Barcelona I am beyond excited it's crazy in here there's like a drum band playing right next to us I'm really excited to see what the week to come is gonna be like what are you excited about the week night unit I am so excited to be here in Cisco live this is my fifth my second time in a mirror and we are here with record-breaking attendance from our customers over 18,000 of our best customers and partners are here in Barcelona I couldn't be more excited I will keep checking back with you I can't believe that you got Jerry right out of the gate they're talking about a terrific score well done a niche boy can you tell the excitement furnish out there our voice just went up like four octaves and all of a sudden but it I'm telling you it gets so crazy so busy out there on the show floor and it's exciting I've got to bring in our intent on Patel here into the conversation our great chief technologist here at Cisco and we I love that we get you right here in the opening show because this is technology technology technology it is the personalities it's the communication the connections the learning the certifications but it comes down to the tech doesn't it it certainly doesn't it's great to be here thank you for having me what an exciting time to be here I think this is the biggest Cisco live in a mere 18,000 people as we said you know on the show floor incredible right and so many more watching online so you know it's just great to be able to bring that excitement to the masses as it were it's growing so quickly and when we talk about the number of people that we had here last year the quantity of growth the word is catching on it took a little while for people to begin to get the concept of exactly what this event is all about again the intent the excitement of it all the thrill of being in the room and getting access to everyone including a lot of the executives and yeah how often do people get to walk up and actually talk to cinta we've got you right here on set with oh it's great to be here and you know one of the stats I saw the other day where nearly 1/3 of the people here are first-timers so it's great to hear that there's so many new people coming to the event hearing about the technologies that which are so foundational to everything in the world today it's so true we need to get personal you actually were doing a bit of research on tintern right yeah it's almost in a better research and you know what Steve I'm lucky enough I see chen town every single day and i need to be worried about this guy's okay yeah right exactly a lot but they told me that actually we're lucky to have some time here because the likes of the BBC and Sky News are actually Jason Zhang Todd you forget someone of use and I believe you spoke to the BBC recently shun ton we did we had a great opportunity to share what we're doing around the Internet of the future it's great that you know the these organizations want to hear what Cisco is doing you know what we're doing globally around technology you know the internet and technology plays such an important role in everything that we do we celebrated some big milestones last year you know there was a big birthday the internet turned 50 can you imagine that you know and you know not only the internet turning 50 but also the world wide web turn 30 you know the biggest application on the Internet and then the way we access the Internet today through our mobile devices using Wi-Fi Wi-Fi turn 20 so it is a really a seminal year for technology and so you know Cisco being involved in all of these areas these organizations want to hear from us absolutely as I looked under the hi boy we're gonna talk a little bit more but we've got about 11 minutes before the keynote kicks off again stay with us here on the broadcast and once again as you ramped up excitement along with us hashtag Clee you are please send us your thoughts photos images videos ideas of what we're going to hear we are going to head back out to the crazy keynote floor and I think nish is standing by maybe with ro with somebody there in the crowd pitch great to see thank you I just bumped into my good friend Jenny Blankfein Jenny how are you good how are you doing I'm dry I'm so excited you're one of the most amazing women attack I know and I've got the excitement to walk with you in our security team so what do you have you seen you for the weeks I think oh my gosh I'm so excited I love Cisco live as being an engineer in Cisco this is like the Disneyland of Cisco so it's a great time and it is your blackness good night oh my goodness I think I've been here this is I'm going out 15 to 20 times 20 years it's the mecca of our engineering team so what's changed well first of all the number of women here I have to do a big shout out the number of women here is fantastic but I would just say the energy for Cisco live is different than I've ever seen obviously the number of products the number of people it's been fantastic [Music] the event was fantastic so we had partners over 100 partners of the event we had CCO Center events it just security is the place to be so I'm very excited to be here and what do you do this week I am looking forward to customers partners the announcement of many of our products where we're headed and and of course just seeing great people like yourself okay actually we're back to meanness not your issue at all we're gonna go ahead and we're going to take the net academy information we're going to move it to a different segment here in our broadcast but I appreciate it this can't hear a thing out there you can tell that they are they're all just keeping up with the excitement on it again we're about eight and a half minutes away from the keynote before we get to that though Chintan because we have you here you are a specialist in so many different areas since we talked about the nature of technologies here at the event kubernetes hyper-v data center infrastructure we're gonna talk all week long about public and private cloud the multi cloud environment is growing building security device management threat prevention on and on what do you see as being some of the bigger and broader trends that we are going to see this week here at the event that may take a level above what we have talked about at past Cisco lives look I think its first of all it's such an exciting time to be in technology I think in and some of the things that we're doing at Cisco are really pivotal and foundational because they're the building blocks of the internet and I mentioned earlier some of those stats around how the internet is growing how important this to all of us you know we've reached again a seminal moment last year where a 50/50 moment where 50% of the world came online we've got the next 50 percent to go and so what we're doing is building the foundational blocks of what are we going to require to put into the infrastructure and kind of the fabric of the Internet to take us and propel us for so you're gonna hear about that because that that really is the Internet of the future that we're building you're gonna hear about the the application space more importanly because that's how we interface with technology we use apps you know we we whether it's in our cars whether it's in our homes whether it's on our devices applications play such a critical role because they're the interface into the business and the processes that we we all run as customers so you're gonna hear a lot more about that because the way applications are being designed the way they're being deployed and ultimately consumed by every single one of us are being dramatically changed by all those technologies that you talked about you know that containerization mode and so we've got some really cool things that we're working on as a company which we'll be announcing this week which will really help propel that for the developers and the DevOps organizations in our customers and then clearly as we get more connected we have to become more secure and such critical parts so you'll hear more about what we're doing in security not just security both in the carpeted space but in the non-carpeted space as well so how we're taking cybersecurity and putting it pervasively throughout everything that's connected onto our infrastructure and I feel that there's such positive and negative working together in balance excuse me positive in that we expand out the capability of the apps but of course the negative aspect of that is we increase the threat landscape at the same time which is why security needs to become native to every single thing that we do that interconnectivity is so vital right saying yeah but as we do better and better at it no company is approaching it like Cisco because nobody else has the depth and breadth of Cisco to bring all those capabilities together yeah and you know what you're touching on a few points here and there's something chantin I really want to ask and I know you do a lot of work on that's around the UK as dev net and programmer belly how does that play and you know Fanta exactly what Steve is saying it's it's such a huge area I mean where you know if you're here you know you'll see Devon it is absolutely everywhere it's such a key part of our strategy Devon it's big here because we're we've announced our certifications and there's many many engineers who are taking those certifications they're important because we've added definite capabilities across our portfolio so whether you're working on apt I am expose its Meraki whether it's our security portfolio whether it's our DNA Center and our networking products we've added api's and software development kits across all of that environment so that people can program and build on top and build the application environments so not only is it the ability to extend into new applications but also new skills for people and new skills for engineers in this world of automation it's not an incredibly exciting time stay with us - none as I look down here we were just about five minutes away from the opening keynote again so excited about this but we're going to head back out to the excitement of the keynote show floor and our own David dela Cruz hello David can you hear me at all out there it is a real struggling State I'm not sure if you can hear there's a drumline back here I don't know if we can get a shot of that it's um it's pretty impressive but also incredibly incredibly loud it's really exciting in here the place is starting to fill up the atmosphere is really electric but I'm actually just run into a colleague Emma who's our VP of Marketing for Tamir hi Emma thanks so much for taking time traveler so Emma you've been to a few Cisco lives I'm guessing what would you say are you most excited about for this year Cisco live I love the opportunity to spend time with customers on our customer advocacy staff the gateway I'm going to go and explore the Cisco Investments village where these eight new startups and brand new innovative technology I'm going to spend time in the world of solutions and some of the demos and some of the innovation inspired as well absolutely awesome thank you and if there was one session you would say that's not to be missed what would that one be that's really hard I like to hear so we did this for the first time last year where within the gateway customers are speaking to customers so it's hearing from your peers and I think those customer stories will be really interesting so I'm going to definitely spend time on that stand absolutely I was at the gateway stand yesterday and it's really cool if you're a customer and you want to you love Cisco and you want to talk about it there's an opportunity to get Heap surprises in fact if you do four of the challenges here on site you get access to a special gateway lounge with massages and beer and all sorts of really fun things for a Cisco live first-timer like this is my first time in Barcelona what would you say are your top three tips for it top three tips it's like anything in life the more you put in the more you get out I think if you don't do anything else you spend a good - in the world of solutions this is the chance to have those live demos and really get to know the technology so I think there's a hundred and thirty demos available so pick your priorities and and just demo away absolutely thanks so much for your time Emma and I think we're heading back to Steve zane and chin town in the city oh we are thank you so much David I appreciate a POI if Emma didn't just nail it right there right that's what it's all about the more you put into it the more you get out of it you guys were talking about this a bit ago off over here to my right we've got just over two and a half minutes before we go live to the keynote incredibly exciting since I don't want to take one more moment with you we are gonna hear a lot about the Internet of the future coming up in this keynote give us a little preview what can we expect well look it this is probably one of the biggest things we've announced as a company you know we've spent years on the engineering and a record investments three key areas you know we need the Internet of the future because of the things that I just talked about earlier but you know three key areas that we're building as a company so right down from the silicon so this is these are the chips that actually power they're the brains of the internet think of that as the the engine of a car so again you know we've tremendous innovation in in engineering in that space then it's the optics it's the optical networking that actually connects the switches and routers in the backbone it's great having all that processing power at the edge but if you can't actually transport that data and the huge amounts of it take this for example in the next two years more traffic will cross the global Internet than in the last 50 years so that's the kind of thing we're sizing up for and then the software that sits on top of that helps orchestrate that you know we live in a world of automation now where we simply need humans and machines to work together and so that software orchestration layer at the top will be really instrumental in making the Internet of the future reality it's fantastic I am incredibly excited about this and again for those of you watching on the live broadcast we're about a minute and 20 seconds out the keynote is going to take about 90 minutes or so we're gonna hear from so many people when the Amaro's david getler Scott Herald Liz Santoni who were going to be back with a live interview with Liz coming up immediately at the back end and Liz also is going to guide us into our first innovation the talks of the day we have five great innovation talks that we're going to introduce you to so it kicks off with the keynote to really set the stage for the entire week but also for the year ahead for all of 2020 in what we're doing at Cisco but then those innovation talks will carry us through the day and through the week great information Liz we'll be a part of it Sri Srinivasan Alastair well then we'll be in on a Jonathan Davidson an amazing crew coming up in this keynote on let's just get one last maybe ten second thought from interview before we go back out zine let's start with you it's all about IOT for me Steve I can't wait to hear - a less than two and it has to say love it what do you think should definite is a lot of things happening here at the show and hear about the certifications here about what we do across the portfolio absolutely ah we I can see that neasha still out there I don't think we have time I think we've only got about 20 seconds or so to go but again you can see the feed going back out there as the excitement continues to grow and build I encourage all of you again if you've never been here before you want to get down to the show hashtag CLE you are we're gonna head to the keynote live we'll see you on the other side enjoy [Music] aah-ha-ha spiegel's [Music] [Music] [Music] my feet go boom ha ha please welcome president of Cisco Emir Wendy Mars [Music] hello and welcome to Cisco live in Barcelona you have come from all across Europe Middle East Africa Russia and beyond to be here with us and we're all here because we believe in technology we are excited about technology we believe that it provides answers to many of the challenges that we face on a daily basis but also we believe that it creates opportunities for us for challenges that we didn't even know existed years ago we all have a muscular-skeletal reflex but in addition to that we have a digital reflex and did you know that actually 61% of us admit the first thing we wake up in the morning we actually go straight to our digital device before we even talk to anybody and actually I like many of you will use multiple digital Veit devices first thing in the morning be that engaging before I before I go for breakfast engaging with Alexa engaging with a robot to do the housework now we're so reliant on those digital services when they don't work 44% of us admits that we actually use bad language and I mean out loud so we're actually dependent we're hooked and we love it we are as consumers we can have what we want we can have whatever whatever we choose and we are able to make very well informed choices and of course we expect things instantly we require from our suppliers not only the products and the services capability that we know that we're interested in but also we're all we look at integrity and values associated with those organizations as well we are in a wonderful place as consumers the internet truly has built our expectations sky-high and if we look through that telescope we see a wonderful world full of possibilities we're like a child in a sweetshop whatever we want we can have whatever we want and we want it now but the actually the expectations that the Internet of the future have built more than ever before now actually if you look through the other end of the telescope we find ourselves in a very different place that's where actually it's back to us all of us here in this room we have to deliver on those digital services we have to deliver them in a unique and a personalized way with the highest standards of integrity and trust that our customers expect so actually life at this end of the telescope put bluntly is a little bit harder actually sometimes it's a lot harder but actually there's going to be days when you find that you feel everything is out of control problems for us will be opportunities or feel like they are for our competition and for startups that are out there but we have whole industries are being reshaped and they're reshaping as the way that we shop changes the way that we date changes the way that we exercise changes and also the way that we relax changes new technology is being introduced that of course may help to solve some of these challenges new technology in the form of robotics of security of AI and also 5g but actually what's most important that all of this new innovation and new technology provides value to your business because at the end of the day it is all about the use case that is relevant for you so whilst you may feel that sometimes you in the center of that vortex surrounded by stormy weather swirling around you and you're actually the risk that digital disruption will hit your business and hit your industry and it may hit it really hard but you know we are all in this together those disruptors for ours at Cisco came in the form of cloud of SAS delivery models you may have that same experience in your business or others actually they're more specific to the environment in which you operate in but we all will travel through this together and actually if I look at this and think about digital transformation overall whilst this can feel overwhelming there are three main things that are in so important to work on it's actually the business model so with that as our business models evolve which of course they do with this transformation agenda thinking about how we innovate constantly in our portfolio innovating in our portfolio to be stay attractive to our customers also making sure that we deliver a phenomenal customer experience at all times it's about the business operations making sure that we think about our processes our tools and our systems and how we run our businesses efficiently but also maybe most importantly it's about our people and the culture that we operate with because at the end of the day if you don't have that the transformation will not happen never mind operate smoothly and of course as you look at these things every every change that you make in one of these three areas from a business requirements creates a technology change requirement and that technology change requirement may be a new connection it may be new requirements from an analytics perspective or it may be a new process and of course as I think about this for me it feels like a wheel as you look at this graphic it feels like a wheel it's important to keep it balanced and any change even if it's a slight change at the center can result in a really significant change at the edge so you have to manage through it in the right way and so you think about that wheel if he move too slowly it will fall over if he moved too fast you will lose control of the direction in which you're going and if you get it wrong the wheel will buckle and it will break and then you end up going nowhere but if you get that rice you will have a fabulous force multiplier you will be in control of your direction you will have the velocity that you need and you will get to the destination of your dreams but you know it's tough it's exciting but it takes time but in addition for us within this region this is an exciting region for all of us to be in it's very diverse with all of the different countries that we operate within but within that diverse diversity we have strong and unifying forces that hold us together we lead the conversation in the world in many different topics as well and one of the key elements that we talked about is trust and privacy is important for all of us you push ours quite rightly on transparency on trust on privacy and security and you do that because they are key conversations that you are having with your customers and quite rightly you should push us on that and did you know it's actually data privacy day today Europe has led the conversation within gdpr and actually it's important for us now within the Middle East and Africa regions as well data and data sharing are very important in foundational force from this digital transformation journey in Europe the conversation is about data sharing actually in the Middle East and Africa will be about data the data movement so governments engagements and conversations are getting more involved they're thinking about regulation how do we manage through some of those different steps as well what does this mean it impacts how we share stuff and it's that of course is critically important for us but in addition as well it is really important our customers care about our sense of purpose our values and our purpose as organizations the European Parliament's and Commission is looking at how do we use technology not only to drive economic value but also societal value and of course as we manage through this transformation thinking about how we do this in an inclusive way an ethical way and also looking at the sustainable elements and meeting our sustainability targets thinking about skills and thinking about diversity elements as well the European Commission under Ursuline von der Leyen has recently introduced with her with her Green Deal they promised to try and get Europe from a continent standpoint to be carbon neutral by 2050 and also here with in Spain within the new government one of the top three priorities is actually on climate change so as we think about this week ahead we are in a world of continuous change and technology has been the cause of a lot of that but actually technology is the answer also to a lot of that and provides a huge amount of solutions so you will be thinking in the week ahead about how you evolve the requirements in your business and what that means for your applications you'll be thinking about how you secure your data how you transform your infrastructure in order to always be agile and to be ready and how you empower your teams but also for those of you who are taking certification exams this week I wish you good luck I know from my own experience back in 1998 when I took the CCIE just how hard that is but also I know how it's worth it when you when you get there so I wish you good luck with that now we're going to transition to David getler and the engineering team we're going to get techie but first let's go to the video I want to create stories that take people through new worlds like a roller coaster movies have been around for about a hundred years and the communal experience in a darkroom shared with a bunch of strangers that's not going away but it's how that experience changes over time we're always looking for how we can project better we can shoot it better how we can make it sound better and the faster technology gets the better it is for a creative person 260 terabits a second this sounds like a very scary thing I don't even know what it is so like a dinosaur but I talk about my dreams if you could do games and you can make the experience much more realistic the faster you able to transmit heavier images the better your experience will be filmmaking is a creative medium that uses a lot of people you need to be connected and connected really well an average two hour movie is about 2,000 2,500 shots this one has 7,000 shots visual effects from Singapore London Canada Germany San Francisco Los Angeles as networks get faster and more robust I'll be able to talk to all the artists and it will have the different countries up there so they're all hearing me I'll be able to do it all right there I see all this on the horizon technology is in its infancy but it's building and it's growing and it's growing faster and I see that happening with Cisco between the film industry as it is and the film industry as it will be there's a bridge Cisco the bridge to possible please welcome EVP and GM networking and security business David Guetta [Music] all right good morning everyone everybody ready to go everybody ready to talk some technology thanks Wendy that was a fantastic start all right it's always great to be back in Europe it's also really good to be back in Barcelona for the start of Cisco live this is a fantastic week if you're a Cisco engineer because we get to talk about all the stuff that we've been building sometimes for years before we get here and start to talk about it now it's also great if you're in my position is used to start with a video like that you get somebody like Michael Bay to create a video for you one of the most innovative people in the world and like have kind of two takeaways from that first of all we need to explain to Michael what a terabyte is it's not a dinosaur so we're gonna go work on that that should be pretty straightforward but the really interesting part of it is here you have somebody that's one of the most creative people in the world talking about technology is in its infancy and we're just getting started and that's kind of amazing for all of us because we've been doing this our whole careers this whole thing has been moving so fast feels like we're going so quick technology is evolving so fast and here are the people that are using this technology and they're talking about wow this is just in its infancy if I start to look and see what I can do with all this technology it's amazing and that's what's so exciting about what we're gonna do here today not only are we in Barcelona to kick off Cisco live we're here to kick off Cisco live 2020 so a start of a whole new decade of technology that's going to start right here and if we look back let's look back at the last decade what happened it really was about the application it was the rise of the application whatever we want to call it there's lots of words for it there's the rise of the application economy there's every business as a software business there's digitization whatever you call it there's been all of these accelerants cloud computing the mobile ecosystem data science that have really really accelerated the development of the most sophisticated applications in the world and they drive everything we do application is king towards the end of that decade the infrastructure business that we're all a part of started to keep up started to catch up it's only been less than three years ago that we announced intent based networking and what I think this decade is going to be about is how these two worlds come together even more seamlessly to power this world of the most advanced applications as Michael Bay said we're just getting started and we're going to talk about a lot of that technology here today all right last year on this stage I spent a lot of time talking about a multi domain architecture about what Cisco is driving to transform all of the infrastructure it's not just about innovating in one part of your infrastructure it's not just how you evolve your campus network or how we evolve the data center or the multi cloud environment it's how we bring this all together into a multi domain architecture to build that integrated automated and secure infrastructure to drive that world that the people like Michael Bay are going to innovate on top of but let's zoom up for a second we're going to talk about more than that here today we're going to cover the whole portfolio we're going to talk about all the outcomes that you need to drive and it's cisco we think about four of those one how do you reimagine your application we're going to start with that - how do you secure your data one thing that's not going to change from the last decades of this decade is the importance of security it's been the number one or to CIO concern for years and years continue to be that way Cisco's largest Enterprise cyber security company we're driving that portfolio across the entire infrastructure three how do you transform your infrastructure intent-based networking we talked about that for empowering your teams we're going to talk about the collaboration portfolio but it's more than that it's how it's our customer experience team and how do we work with you it's dev net how do we change out all of us change to deal with the new technology we're using every day all right let's get started we got a lot to cover there's a lot of things we've been working on we're going to talk about here I got all kinds of friends they're gonna come up and talk about them but Before we jump into it I want to introduce one person that's sitting in the front row up here all you people should know Jerry Elliott here global head of sales and marketing for Cisco Gary welcome all of you have a tremendous advocate in Jerry and her entire team at Cisco all right I'm gonna keep us grounded as we go through all of these because again it's a big portfolio there's lots of stuff to cover there's lots of innovation we've been driving we're gonna start with the application where better to start we're gonna start with the application talk about the evolution of the portfolio around app dynamics and what we've been doing but I want you to really pay attention to this because there's gonna be some surprising things that come out here all right Danny Whittaker leads that business for us Danny take it away thank you David good morning everybody so as David said applications over the past decade have moved from this role that they used to have of supporting our business to now playing a role where they actually are our business and this has put all of us in IT under a lot of pressure we're being expected to support constant change across hybrid multi cloud environments that have to now keep pace our developers on those environments have to keep pace with the demands of experience driven digital businesses and this is really hard right because the environments that we're all operating in have become enormous ly complex we have different layered technology stacks across public and private cloud and traditional data center technologies and it begs for us the question of how do we actually manage all of this exploding complexity and the constant change without breaking things making sure that these applications that we're delivering remain flawless which they have to do well the way we need to do that is we need to get visibility to see what's going on but visibility is not enough we also need a lens through that visibility that allows us to actually prioritize what is really important so that we focus on what matters most and can avoid and eliminate the distraction of all of that noise right this is what app dynamics does right what app dynamics does is we tag and trace each component within your hybrid multi cloud application and the calls among in between all of those components and once we do that we're able to monitor key performance indicators for the technical performance of the application but we also correlate those to business performance metrics that actually are the ultimate thing that you need to accomplish as a business right because the business again is inside that application and we do this through the lens of what we refer to as a business transaction and you can think of a business transaction as a pathway through your application to deliver a key outcome for your users right so while this is a powerful lens we're really excited today that we're going to be introducing an additional new lens and it complements the business transaction so the business transaction allows you when something goes wrong on the backend components of your application to immediately pinpoint what went wrong on the backend and look through that lens and focus right there on that root cause the new feature that we're introducing today is going to complement that by giving you a view on the front-end user experience where the screens are that the user is actually seen on the front side of their application so what I'd like to do is jump in and let you take a look at how this feature actually works so here you see app dynamics monitoring a fictional application application we call next-gen financial and like most businesses they rely upon their mobile and their web applications in order to interact and deliver all of their products and services to their customers just like you would expect from an online bank and you can see that they offer things like insurance quotes and loans and online bill pay and app dynamics is looking at the key business metrics at the top of the screen and you can see that we actually have a problem a yellow warning on the dollars that are being generated by the insurance quotes down below you see a list of all of the individual business transactions those business transactions are again those pathways through the application that are delivering those key outcomes we've got a couple issues there as well you can see that we've got a challenge with quotes being sent and then further down in the middle we've got a challenge with response time on applying discounts would it be helpful if we could actually correlate these different warnings through that lens of user experience in order to understand if and how they're related and what we should do about it that takes us if we click on the 450 K warning directly into the new feature that we're announcing today this is the app dynamics experience journey map it uses AI and machine learning in order to automatically map the journey your users are taking through the actual front end screens that make up this application and you can see that it's found three top journeys through the application that of course correspond to the top business metrics that we started with right so you can see that we have there the paying the bills the loans and the quoting and if you follow the quoting journey the bottom one of the three you shouldn't be surprised to see that in fact there is a problem with applying discounts because we saw that in the prior screams and we're there able to see not only that we have a technical problem but you can also see that it's correlated to an important business metric which is user abandonment right so we're losing 70% of our users at that stage in the journey but just as importantly if you follow that path through the journey all the way to the quotes being sent you'll notice that there's no user experience problem there right our abandonment is the same as normal and our technical performance is the same as normal on that screen even though we saw on the back end that there were some technical issues with components there so we can click in and get more detailed but what we've learned now is that we actually don't need to immediately prioritize the quotes being sent we need to focus our efforts on the challenges of applying discounts because that's what's actually affecting our users and so we can now go up and click on dashboards and reports and go dig down deeper AppDynamics has a wealth of additional information and we can begin to drill in and say okay let's look at what's going on in the stack that is supporting the application so we've got some challenges on the application servers and on the VMS but we know from the prior view in the application sorry in the experience journey map that we need to worry more about the discount services and the VMS there than we do about the application server problem on quotes being said now with any other APM tool this is where we'd likely get stuck because we would have siloed information for the app ops team and separate siloed information for the infrastructure ops team and we get into pointing fingers at each other and not know how to come to agreement on what the real source of the problem is but I'm excited to let you know that we have another new innovation that we're announcing today and so to help me with this I would like to invite my colleague Liz Santoni on stage to help us troubleshoot Liz I was high Danny I can help you with that you think so absolutely right let's do it to do that I've got to go into inter site and actually before I do that let me do a brief summary because I can't expect that everybody would know what inter site is about so think about inter site as our management as a service platform so our customers actually use it to set up and manage their UCS servers there are hyper flex clusters their storage arrays and it actually does the full lifecycle management of the infrastructure as well so think things like from reversions OS upgrades and it is a cloud service so it can connect back to Cisco and so if you have a machine that's not well it can actually log a service request with Cisco TAC send things like logs and files and do this with very minimal human intervention so we can get to root cause much faster but today I'm excited to announce that we have new capabilities with an inter sign and it's called the workload optimizer so let's go into what the workload optimizer looks like so the first thing that you see when we launch the workload optimizer is a dependency graph on that left side each of those circles actually represent a different entity mm-hmm what the dependency graph is saying is that each one of these entities is dependent on something else or uses those resources so here as you can see we have 11 business application they're dependent on a number of app servers VMs and it goes all the way down to the storage lends to the servers even down to the switch ports so in a sense what it's doing is it's giving you a view of everything from the infrastructure all the way to the application now the question would be is how does inter-site get to know all of this we actually make API calls to all of those entities and we're able to find out the immediate dependency of each one of this correlated connected and it builds out that dependency graph now the workload optimizer also has a new capability with which is a recommendation engine and that recommendation engine pulls together performance efficiency compliance constraint it takes a look also at historical usage patterns it can spit out a bunch of actions in terms of seeing here's what you need to need to do in terms of troubleshooting as well as how do you optimize your resources especially in a hybrid multi cloud world so pretty cool stuff very cool stuff so it looks like you're actually pulling in all of the applications topology data from app dynamics you're joining it with other data that you've collected from other elements in the infrastructure and in this view it looks like you're actually monitoring all the applications in the estate not just next-gen financial you're right and the recommendation engine is pretty powerful so as you can see not all the circles on there are green right some of them are yellow and red so the recommendation engine is saying hey look you've got a couple of alerts you can go check them out and take action on it ok so Liz this looks pretty powerful but what about next-gen financial that's the problem we need to solve that's what I came up here to talk about right I got it a little carried away all right so let's go into what next-gen financial looks like I'm going to click on the application button and it takes you down to it shows you the 11 applications and by the way we pull this information from app D ok so I'm going to kick as you can see the third one on there is next-gen financial and I'm gonna click on that it opens up and builds out the dependency map just specific to next-gen financial it again makes the same API calls looks at the immediacy and builds that out now as you can see on here is the app actually looks green nothing wrong with it yeah but both the app server and VM actually shows that it's yellow so if I click on the VM what it does is it shows me that both VM 3 and VM for by the way these are the same two VMs that you showed in the app DeGraff through or than the app D dashboard they're running a little hot ok so the recommendation is saying hey increase the memory allocation by about 1gb and you can actually bring the application back to its optimal performance and all the other capacity stats look pretty fine so that's pretty amazing you've actually got the exact same VMs the same data that we had an app dynamics but you've been able to drill all the way down into all of the infrastructure dependencies and root cause immediately to the Maree congestion with a recommendation on what we can do to actually fix that that's right and actually it's pretty simple all you do is actually click apply and the actions taken by the way our teams buy in terms of the infra and the app Ops teams yeah they have the same view to this correlated data set so they'd be actually working on this already and taking proactive action before you actually even see your application or your end-user having an experience issue excellent so should we go look at app dynamics again and see if the apps better here's the result of it all right look at this you fixed my problem everything is green thank you now I'm not aware of a single other application performance management tool that can do this right where we can actually go from the application all the way down into the infrastructure stack and actually solve something together across teams that quickly if you think that's cool I've got another use case for you don't you have looked at proactive troubleshooting let's go and take a look at how do we optimize resources especially in the hybrid multi cloud world ok because I think everyone in the audience would say if I get the opportunity to save money I absolutely want to do that so I'm going to take you back into workload optimizer this time the dependency graph that you're seeing is in the hybrid view so it's looking at all the resources that the application uses but not just on premises but in the cloud as well again it makes API calls to the multiple cloud providers and is able to actually pull up this information so I'm going to hover over the VMS because it's actually showing that there's a number of severity 's both in red and yellow I'm going to click on the ones that have actions against it in yellow and it gives you a whole list of them if I highlight one that's related to the cloud and expand on that what it does show you is actually your application can move to a different instance type and it can save money and it gives you this very granular view down to the decimal in terms of how much money that you can save because when you think about it you know optimizing for the cloud brings its own set of challenges I mean think about it last year you probably had a set of instance types today when you look at it you probably have more than double that and each instance type comes in that's curated for its own memory compute storage bandwidth and capacity and they've got their own rate cards and usually when you're deploying your application you use the most optimal for what's needed for your application that's important but it's not sufficient because you've got to look at the whole life cycle of the application and as it changes how do you continue to optimize resources or that's exactly what workload optimizer does for you so that looks pretty powerful and it looks like you're actually optimizing across both public cloud instances and on-premise instances are you using machine learning to actually accomplish that we have to because we're pulling in massive amounts of information because when you look out there you know you get examples of where this is done at the infra layer or it's done at the virtualization layer or it's been done of the a player this is the first time we're actually we're we're showing a full stack view from the infrastructure all the way to the application Wow it's really really powerful so if I take a look now at the combination of what we've just been able to build we're now all the way up at the experience journey level and the business information looking through that lens of user experience we see a problem we've now gone down into inner site and actually shown that the data is transmitting from one to the other so that our teams can work together in this new powerful closed loop operating model that's right an addition to that closed loop operating model in terms of predictive troubleshooting it also helps you optimize the resources in this hybrid multi cloud world so think about it the infrastructure is dynamic it's now moving and changing to the changing needs of this experience driven application there's a lot more that we're launching today and we can go through this in a little bit more detail so actually come see us in the launch zone or in the world of solutions so David I'll hand it back to you thanks guys fantastic stuff [Applause] all right so Danny just of all just make sure I got it there's a lot in 15 minutes your point Liz it can be out there in the lawn so in the world of solutions but first of all journey maps at the application level some more detail more granularity application is key and get more more detail into exactly what's wrong and where problems are exactly is that and then Liz the ability actually even in a hybrid cloud world which everybody uses the ability to drill down into the infrastructure and correlate the application world to the infrastructure and not only correlated for troubleshooting but optimize the infrastructure to get the best performance possible so well perfect all right fantastic thank you I think we're just going to continue to see more and more integration I think one of the things I talked about last year is every every click of the portfolio when we launch more technology you're going to see this broad portfolio we have get closer and closer integrated to deliver a very different value proposition to all of you and running your business all right let's go on to the intent based networking I talked about that in the open big change and the way networks are built we launched this not even three years ago now and in Cisco we've now brought the entire portfolio from the campus wireless switching to the branch to the data center all under one leader that Scott Harold he's going to come on stage and talk to you about what's latest and intent-based networking Scott take it away all right it's awesome to be here you know we just got done talking a lot about applications but this is a Cisco live so it seems imperative that we talk about the network as well and there's no bigger change in the network right now than the move from Sdn software-defined networking to intent-based networking and really when we break this down about what is so different about intent-based networking it's about the idea that you're gonna use English language policy and use a network-wide fabric to program the network but also increasingly important is every single controller that Cisco is building everything we're doing that's around the network we're also now bringing in a next-generation analytics layer to bear and we're doing this across everything we make whether it's in the branch and the campus whether it's in the data center the IOT infrastructure or out to the cloud and the goal here at the end of the day is for you that are offering these complex networks these global networks to simplify things because we know your world is getting more dynamic there's more chains than ever and you need to run at a faster speed but at the same time security never goes away as I care about as David said and we know that things like segmentation now need to be able to be done everywhere you have a network instance to provide that better security and this is another outcome intent-based networking can drive but one of the things we're really focused on is also about how this interacts with the cloud the multi-domain story that David was talking about now is inclusive of the cloud and that's that's where I want to start with automation and for a lot of your organizations the cloud is just this magical wonderful place it's a serene place that you want to go hang out it's going to solve all your IT problems the reality is that for many of you and IT operations this is anything but the truth instead of this incredibly peaceful scene it's much more like the Running of the Bulls in Pamplona is what you feel every day because now your worlds become more dynamic you become responsible for those workloads in the cloud that Liz was talking about you've become responsible for the connectivity out to that cloud and the security and that increases the the things you have to deal with as an IT organization and so what we're doing in what Liz and Danny showed youth in there is we're starting to bridge those two worlds we're starting to bring IT operation consistency between the cloud and on-premise in can now help you manage both and what you saw was how we do that for app and workload management but we're doing the exact same thing for security we're doing the exact same thing for networking in fact last year here at Cisco live Barcelona we launched something called a CI anywhere which is about how you take your policies from your data center and seamlessly migrate them into the cloud and we basically make it simple to do by calling the api's button taking all the semantics that are native to different that are different between AWS and d'azyr and GCP and abstracting that all away so you can have the same segmentation policy on-premise in the cloud as new applications appear in either place it can dynamically adjust and so we're going to continue to do this from a networking point of view and there's no hotter market right now in networking than ST LAN and what we're doing at Sdn is a course we're automating across any type of Wang connectivity whether it's cellular whether it's classical MPLS or whether it's broadband but increasingly we're being asked by our customers to not just integrate and automate out from the branch but into the cloud into your SAS providers into your is providers into your Colo facility and this is where we've been making a ton of incremental investment and it's been extremely well received in fact of our customer base 70% of the Fortune 100 customers now have cisco s deal an mazing take-up and we know that for many of you you either have a project for Sdn or you're gonna have one in the next couple years and what I would encourage you to think about as you go down this path is not just think about selecting Sdn as a connectivity medium from the branch but starting to think about how you actually are going to use ST LAN to automate your on-ramp to the cloud and what we're going to do to interconnect it with your SAS services your is services your Colo services so that your Sdn fabric now extends into the cloud that's so give you some idea about how we do this when you think about office 365 it's a suite of applications we've integrated with the api's directly from our centralized st land console so that we dynamically and automatically optimize those connections for all your users what it means for your users is they're going to get up to 40% performance improvement when they use office 365 excuse me with Cisco SP when we're doing the same type of thing with your is providers your infrastructures of service providers AWS sir we're we're interconnecting Sdn directly into their into their into their clouds and so that as Nuvi PCs are discovered or V Nets are created we automatically configure segmentation we automatically configure connectivity and security into that cloud using that same central S demand console and then a lot of you are actually starting to embrace the Colo and start to use the Colo as a local dmz a drop-off point for your traffic and we've partnered with people like Equinix to make that simple as well so that when you want to extend your SD way in fabric into that and that Colo we can make that a one-click as well and in fact we even brought into the the same management console the ability to orchestrate security services for that color so the sum of all this is that we come back to what I when I started with there which is around IT consistency how do we make your life simpler how do we Nabal you to expand to the cloud in a much simpler way and actually retain your sanity make sure that you have the same type of kind of Zen moment that that picture implied when your organization adopts the cloud so that's a lot about where we're innovating an automation but when I started talking about intent-based network and I said one of the biggest changes is this need to actually start to adopt analytics and we at Cisco we believe strongly that every network element must become a sensor every Network elements were there switch whether it's an AP or whether it's a router must produce data really to drive three primary outcomes one is around insights to its around business insights and threes around IT insights and we talk about security insights this is really around how we start to do new things that have never been possible before how we start to balance the needs for security for an enterprise with the privacy of an individual using technology like encrypted traffic analytics where we can inspect a flow without ever decrypting it an assert whether or not it's potentially malicious nobody else in the world can do this and we can do this by using the data that comes from the network about six or seven months ago we actually launched something new called DNA spaces and DNA spaces is really about taking the data that's available from the network and allowing you to match it up with other sources of data and your enterprise and actually drive outcomes that drive business outcomes drive better customer engagement when they're in your facilities help your users and your employees actually be more intelligent about how they use the environment that they're in things like wayfinding things like loyalty engagement programs and make your environment more dynamic and leverage the power of the network to do that but I know many of you in the audience you're in the business of running Network and so there's probably no bigger concern than the IT insights side of this and we've been investing heavily in the IT insight side bringing analytics to all the different controllers we make and Liz and Danny talked a lot about how we can use those analytics to simplify how you troubleshoot apps but the reality is we know from a lot of experience many of people in the room know that the first thing that's usually blamed whenever there's a problem whether it's with a user or with the app is always the network and we want to help you with that problem we want to help you actually troubleshoot that network when it's in the data center and the challenge here is that data center has gotten much more complex to troubleshoot we know that as the workloads increase and the amount of workloads you're trying to manage become more dynamic the troubleshooting of that environment becomes increasingly complex and you're gonna have issues 97% of you so pretty much everybody in the room your company's experience some kind of critical business application outage in the last six months when those happen time is money the average cost per hour of an outage is around two hundred twenty-eight thousand euros per hour and so this ability to synthesize all this data and get you to the root cause fast is critical and sometimes you're gonna start from the a player sometimes you can start from the compute layer and sometimes you're gonna start from the network layer and this is where Cisco data center network insights comes in it's a brand new solution that actually integrates directly inside of your existing products a CI D CMM and you for your data center and allows you to actually use those tools to get to root cause and we can do things that nobody else can do we can actually not only bring out all the stats and the data that we know from your nexus switches but we can also combine that with flow data because our cloud scale Asics produce the richest set of flow data of any Asics on the market we can use that to quickly pinpoint an issue with an application and get you down to which leaf potentially had a problem get you down to whether it was the switch or whether it was the server or whether it was particular app this is something uniquely that Cisco can do it's available now and it's available integrated inside of a CI and DCM all right so that's all about analytics so we talked about automation we talked about analytics we talked about how important they are for intent-based and networking and how you want to send them to the cloud but all of us still have our own primitive facilities and what we see happening in our current facilities is actually that one of the biggest disruptions is the marriage of IT and ot and the fact that many of you that have historically been an IT are now being asked to take over the management of ot and we've extended our intent-based networking solutions into the OT we've actually brought them together so you can manage it in a simple way and some manages a unified solution so that you can produce outcomes like better security for your organization and rather than me talk about it I actually want to bring up our IOT expert who happens to be listen Tony back up on stage to talk to you about it thanks God you know last year when we were here in Barcelona we talked about how we're extending in 10 based networking to the IOT edge so think about it in terms of we're helping you connect your factories your ports your refineries your minds your network is actually becoming even more important to meeting operational goals like availability reliability and safety but the top concerns still remain questions I get asked is how do I protect my critical infrastructure how do I make sure that I have complete control of my operations so that they do exactly what I needed to do and how do I keep my people and assets safe so I was talking to somebody who actually lives this every single day thinking about this every single day so I asked him to come in and join us so please help me welcome the head of product security for Airbus helicopter chiffons apart hello Liz hello everyone thank you so much I realized that I went by the slides and also missed the fact that 68% of our customers actually talk about security every single day which is something that you had confirmed as well so it's a fun when we were talking about this one of the things that you mentioned surprised me you said that Airbus makes one out of every two helicopters in the world yeah that's right some almost alpha these are going to military forces that's why it's very important for us to protect our IP and trade secrets but we have also to ensure the resilience of our manufacturing facilities in order to be able to deliver to a customer on time and that our product meets the highest quality standards one day of loss prediction anywhere in Albus Rico may have a huge financial impact and even whilst Africa could modify the configuration of our industry asset it can put our workers or customer at risk and that's not acceptable so let me see I'm just gonna summarize what you just said in terms of because you had a long list yeah you want everything from your you want your production running 24/7 you want the highest quality and you want to keep people safe and assets safe as well and we when we were talking we're talking about the challenges that industrial networks face because these networks have been around for our industrial environments have been around for a very long time so how are you going about and this is what the audience would like to know securing your production facilities so we initiated the program to better protect protect or under scale control system the ICS network is a network controlling Gaussian C's or sensors on all the assets we use to manufacture and assemble the various component of anakata but over the years we added many new industrial assets many new network equipment and connectivity and the business was more focusing on the operational objective than undersea quake II tech chure so the first thing we did was to perform a full risk assessment on the OG domain so you use cyber vision to do now as you went through that security assessment did you find anything surprising so we worked with our one of our cybersecurity partner or on civil defense to perform this assessment and we used a subdivision to discover the asset this solution is great because it's listened to your network and automatically discover the asset on map the communication flows finally this assessment gave us three main things first a list of vulnerabilities or equipment other and now we have a plan to fix it where possible second we have an exhaustive list of the machine with similar capabilities for him--it maintenance and now we can better control the access until we have a list of machine which we are not correctly or equally configured and we have a plan for optimization as you may know many ICS network are flat and we wanted to work on segmentation in order to avoid the threat can propagate over the ICS network and at this stage the inventory of asset was a key first step so just I mean looking at your list right so assessment gave you hey these devices are vulnerable so you patch them you made sure that people only who need access to the machine should get access to it not everybody else should and now you're proceeding with segmentation does that cover it comprehensively not totally but the integration of cyber vision which I see will help deployment of this segmentation project we are preparing the move to industry 4.0 and the fact that cyber vision is no natively built in Cisco switches will speed up and help the deployment of this project what we have to look at now is o2 antegrade G's in our security operation center the plan is to streamline the investigation and the remediation of both I key anoche incidents but perhaps in this area you can help again so I'm going to talk about that a little bit more in terms of how we're helping IT and ot2 teams that most happened don't talk to each other that's another thing that we talked about as well come together to solve this security issue Stefan thinks so as Stefan talked about the fact is that you have to start with the visibility he needed to know what was in his environment before they even take the next step so when we look at this as we look at it and go visibility is that first key step that you take before you do anything else because once you do visibility you'd then get the identity of the device you know what the devices are you can actually group these together and once you do that you can define policy which then gets executed and when that is established you can now monitor for changes that are happening in this environment because not every change is malicious it could just even be plain human error for us cyber vision is a key part of our I o T security portfolio it automates the discovery of a number of operational assets that actually said some things like a factory floor a PLC which is a programmable logic controller it could be an i/o it could be a drive in a utility area it could be a remote terminal unit and cyber vision actually uses passive dpi so it never gets in the way of your industrial processes and it decodes a lot of protocols like Pro phonetic Modbus Ethernet IP and the information that it actually pulls out is very very granular you get make of the device you'd get the model number you get the serial number you get the firmware version it tells you the vulnerability it tells you what assets are talking to what other assets and what changes are being made if somebody actually comes in and modifies that program that you have on the PLC which is very critical and absolutely running that production line better and it actually can pull all this information out into a dashboard so somebody like a plant manager on an Airbus factory floor can drill down and look at just the information that they need for their job and by the way Industrial networks and not just as we know contained in one factory could go across an entire country it could go to many remote locations as well so how do you do this visibility and identity of the devices at scale and at a reasonable cost this is why we took the cyber vision sensor and we've integrated that into our industrial switches and our routers and our ApS so now you're decoding all that traffic locally and you're only sending back a summary so think about it as a summary of that network traffic that's simple City at scale good performance at a pretty reasonable cost and we've integrated cyber vision into ice so you can do things like bringing segmentation and micro segmentation things that you're doing in the enterprise now down into these industrial control systems environments and for those of you who actually use stealthWatch we take this traffic we take all the device information and pass it into stealthWatch so from that stealth watch console now when you look at it you can get granular information on what is sitting behind that IP address whether it's a PLC it's an eye or a drive or a vision camera so to meet the threats of today and address them going forward as well you need to help IT an OT come together helping IT bring the tools and the capabilities that you've been did working with and knowledge that you have for the past 10 plus years and we're ok brings in the business context we're helping IT and ot come together driven by security so David I'll hand it back to you all right thanks Liz well Liz you've been busy getting a lot of stuff done it's a little bit so we've you've been driving this IT IOT business out for a couple of years and again you see we just continue to drive the portfolio together first DNA Center that covers the IT in the OT environment then Polaris across all the ruggedized switches and now ins curity bringing all the industrial protocols into the whole security architecture I'm very proud to see we have the assets and we're driving the integration to bring itno tea together okay great thank you thank you all right let's change gears real quick let's talk about the big I internet that big big big Internet and all the technology it takes to build that network and then go back to the video and Michael Bay was talking about streaming 250 terabytes how do we think about the technology it takes to build the largest networks in the world and to build the internet that we're gonna need for the next decade or more that's a problem we've been working on at Cisco of building that fundamental technology these are projects that are years and years in the works and we're now coming out with a whole new set of technology across the fundamental parts of networking to build the largest networks in the world to tell you about that Jonathan Davidson who leads our service provider business come on up take us through it all right thank you very much David I am excited to be back here in Barcelona with all of you it's not very often that you get to have the opportunity to explain how we've been building technology for the next phase of the internet for the past four years and we've had the opportunity to spend well over a billion dollars doing it so it's a big burden to be able to spend a billion dollars but it's well worth it and you'll see that in the coming future but before we get there I want to explain why we decided that we needed to go and spend all of this money to help create the innovation necessary to propel us into the next version of the internet and it comes down to some simple factors and those of you who are in the service provider domain know that your capex budget has basically stayed flat since 2 and 12 however the data rate on the Internet is still growing at 30 percent annually in fact mobile traffic continues to grow at almost 50 percent annually so if your budgets are flat but bandwidth continues to grow that means a single dollar or a single euro needs to do 11 times the amount of work today than it did just a few years ago and that's only part of the problem because for every single dollar or euro of capex you have five additional dollars that go into the OP X side of the business managing all of that infrastructure the building's the power and all of the things that you need to pay for to actually keep that infrastructure running so what we did is we wanted to go and focus on the key elements the seminal technology that actually will help you transform and build that next version of the Internet we focused on three key things one is specifically around silicon optics software and how those all come together and systems so let me dive into each one of those for the next few minutes first in December we announced an entirely new family of silicon starting with silicon one this is the first piece of silicon that breaks the ten terabit barrier barrier for routing now we wanted to have a clean sheet architecture we didn't use any prior silicon families we started it completely clean from the ground up which enabled us to focus on having the benefits of switching with all the feature sets that you need for routing including big buffers it has two times the bandwidth and three times the packets per second of the next nearest closest routing silicon this is industry-leading not only that but it has over eighty percent less power utilization per hundred gigabit then the next nearest routing silicon so the team set out to do something that was thought of his not being impossible and they made it possible with silicon one it's something we're all very very very excited about now if we move forward to what's happening with optics now Cisco you may not know but we actually have been building optics for well over ten years now but over the last 12 months we have spent three billion dollars to acquire two new optic technology companies one Lux Terra to help us automate the actual building of optics themselves specifically around 100 Gig CWDM but we also announced the intention to acquire a company called acacia that is going to help us when that closes later this year go and move into the coherent optics space now it's important to note that if you go back whether reason why we did this is not only for architectural change but also how money is being spent if you go back ten years or so ago and you look at the cost to move a bit from point A to point B but 90% of the cost was actually in the router and and 10 percent was in the optic if you go to today you're looking at well over 50 percent of the cost is in the optic and the rest of that is in the network element if you move to a coherent world you're looking at well over 80 percent of the cost is now in the optic and then the rest of that are in the network elements so not only is the where the cost is changing is moving around but also the fact that we have this new technologies with silicon and optics come in closer together there's new architectures that we can take advantage of as well so later this year there's actually going to be a new type of optic coming out called zr and then following that called zr+ for longer reach that's going to enable you to take a transponder that was traditionally in a separate chassis and actually put it into the pluggable and then plug that directly - you're routed elements this means that you can dramatically simplify your infrastructure have fewer Network elements inside the infrastructure and make it easier to automate that infrastructure this is something you'll be hearing more about as the year progresses all right we talked about silicon we talked about optics it's time to talk about software Cisco IOS XR powers the majority of the world's Internet but it's also twenty years old and we determined it was time to reimagine this OS and so we were spending the last several years going through and simplifying it optimizing it actually removing code out of this software so that we can go and make it easier to deploy by shrinking the image down we also can simplify it with new and greater open interfaces so it can tie more easily into your automation systems and we've also created a whole new level of trust inside of X star as well that starts with hardware and goes all the way up through the OS but this is also the first operating system for critical infrastructure that is cloud enhanced or cloud augmented and let me talk to you a little bit about what that is so first of all cisco cross work is taking intent-based networking and applying that automation portfolio to the service provider it's a set of on-premise applications but also we've now augmented that with a set of cloud-based applications the first of which I want to tell you about is cisco cross work network insights which helps you understand if any of your bgp routes have been hijacked anywhere in the world we have real time data on over 300 million bgp routes globally and we can notify you within seconds if anyone accidentally or maliciously has tried to take control of your routes anywhere in the world that's number one the second is trust insights we want to make sure that you know that you have an immutable source of truth so that the hardware that's deployed is known good hardware and that the software that's deployed is good software as well and that's cisco cross work trust end sites the third one is all about the qualification environment you know one of the things that people tell me is the amount of time that it takes from when we deploy new software and put it on Cisco comm so that all the testing that needs to happen for you to then go and put that software into your network we wanted to make it a lot easier for you so what we've done is we've created a cloud service where you can upload your configuration you can select what hardware platform you have and what version of code you want to test on and using machine learning we actually dynamically build a test plan for you which you can then run in the cloud or you can have a connectivity back to your own lab and you can actually run the tests from the cloud utilizing your own equipment and your own lab we expect this to dramatically decrease the amount of time between when we put out a new software release to when you are actually able to deploy that release into your infrastructure so you can go from three six nine months of manual testing that you might do down to a few days of testing or even less than that something we're very excited about all right now if you take the silicon you take the optics you take the software you need to be able to put that together in market-leading systems and what we have now is an entirely new platform called the Cisco 8000 family that in a single ru you can have 10.8 terabits per second and a single router device and if that wasn't enough you actually can go and have a modular platform going all the way up to 18 slots at fourteen point four terabytes per slot and you can have a grand total of 260 terabits in a single platform this is going to enable the next version of the Internet with all of these great architectural foundations coming together so with that real recap just because there's a lot coming at you number one the most advanced silicon in the world is now out silicon one we have cloud enhanced operations with xr7 with a whole new level of trust and we have a whole new family of portfolio the Cisco 8000 you can go out into the world of solutions take a look at the platform family itself and you also could take a look at the silicon as well don't forget to take a selfie alright David back to you alright thanks Jonathan all right Jonathan I always think of when I think of our our portfolio I think of my business networking silicon software optics how do you put all three together you get networks and all three are new is that right you got it all three are new from the ground up okay thank you very much thank you all right that's a lot everybody hanging in there good good good all right now we're gonna get to the coolest part of the portfolio the part of the portfolio that everybody can reach out and touch and talk about all the new things going on in collaboration tree come up and take it away thank you David bonus yes everyone I am so happy to be in front of our in the midst of our best customers in this beautiful city at the start of this decade talking cisco collaboration what more can a geek want in life so if you haven't seen Cisco collaboration lately you're in for a big surprise it's a whole new world in modern workplace in Modern Portfolio beckons your workplace your employee experience and your customer experience now rather than me telling you let's hear from one of our customers one of you our word is a big place full of choices we are in hospitality and vacation business we communicate with the customer before when they are in apartment and after we have a webapp devices where the people can interact with us and just touch the screen and start to speak from the directory within WebEx we can send to them a picture we can send a file we can send an invitation to a specific event the language detection is important because we have an international market our contract sentence are able to deliver the best proposal to the customer it's important the customer rotating to the right representative for that reason we use WebEx calling we are radically changing the way we live and the way we interact the technology but we don't need to speak with technology we need to speak with humans WebEx is a tool to facilitate this communication Wow hald is taking advantage of the entire portfolio they are pretty much not only transforming their employee and customer experience they've changed how they do business now we've gone from disparate apps from calling meetings messaging into one single simple gorgeous app it meets all their needs this new app WebEx teams is fully personalizable to bring your brand into the workplace rightfully so modular to work the way you want it if you only want to use meetings if you are a person who just loves to make calls on a message any combination thereof you've got it it's live now now this app here's the kicker it's part it's it's the tip of a very large platform iceberg and one of the potent benefits of this important in here in Europe is the immense security blanket on overlooking this platform we've taken a security and privacy respectful approach to our intelligence platform cognitive collaboration now let me tell you how that works I'm sure you can empathize with me we all spend way too much time in meetings don't we what with all those action items you have to keep track of every single day even harder trying to remember what was said in those meetings you go back at the end of the day I try to remember one of those small tidbits it's so hard right if you have that problem you've got a solution for that our WebEx platform now comes with real-time transcription and translation capabilities so you can track those action items with ease and fear of forgetting what was said in a meeting a thing of the past let's take a listen okay WebEx you need yummy hometown [Music] calmest on high okay let's get started I've shared a file is better one momento okay if you open tab 3 in the document I sent you can see a full breakdown of all the projects but let's first review last year projects list for a comparison [Music] Cooley wedeck's speaks Spanish I'm sure many of you in this room are wondering skeptically is my data stored here right here in Europe is it encrypted is it secure do I have the privacy controls I would be one of you - I got you covered WebEx rest assured has the privacy controls is gdpr compliant now what I just showed you this app for all types of WebEx users all types of WebEx users globally connects to one single platform but there's something missing in this story of mine inner operability good news folks now we connect to Microsoft Google Apple and all the other applications your employees live in every single day hello ecosystem let's take a closer look [Music] I'm sure many of you are wondering did you say Microsoft on stage here yes yes I did for too long Microsoft has been an or Microsoft or Cisco now it's an N Cisco and Microsoft now let's take a look at one of those example scenarios I've got a Microsoft teams meeting here you can see the purple band with a bunch of folks joined on their desktop on their mobile phone and we've got this beautiful Cisco device there in this large meeting room of ours waiting to join that meeting Neil can you hit that green button now as soon as you hit that green button we go from the Cisco WebEx cloud securely all the way into Azure into office 365 and bring that inter up across these two worlds that have been separate for far too long it does take a little bit and as you can see it's it's now there it's connected right in so the lights are shining bright and Neil can you change the layout from prominent to equal so that we can see that the device is fully join it'll be better in a smaller meeting room and as you can see we come with all the rich layouts that you've come to see in our device portfolio thank you as you can see we're only getting warmed up we're getting started for the sake of the choices our end-users make not only with devices but also calling now on the subject of calling if you happen to be one of our call manager customers one of the 92 million users despair or not we got something for you too this unified app connects directly to call manager blowing open to door to all the innovation I talked about meetings messaging transcription cloud-based innovation without any additional deployment cost to you resulting benefit you a killer employee experience WebEx now is the connective tissue driving modern-day workplace transformation whether you're on your mobile phone in front of a desk in a meeting room we make sure you get the same information wherever you go now no session of hours is complete if we haven't shown you one of our brilliant devices I've got a few up my sleeve today and I plan to show you at least two of them so the very first one announcing the instant office the WebEx Deathstroke and joining us anne-marie from Oslo so I'm not joining you from the amazing new death row and these new features are so old like now for example I've been sitting down for a couple of hours so if you guys don't mind I'll just you know then stretch my legs a little bit move you know the camera is automatically following me so I know you got a pretty messy office back there you think yeah what that's cool right so this adoring audience that hasn't just woken up would love to see you right here in Barcelona showing these devices aha Thank You Ann Marie the WebEx Despero everyone you guys ready for this piece of innovation join us at the world of solutions and see how this device is going to transform every desk in your office or the remote office now you've been table pounding for a long long time for a new immersive rich experience for c-suites boardrooms and executive rooms the world over alas the way it is over for the first time in Europe announcing the new WebEx room panorama everyone with anne-marie again on your side and this is our new flexible immersive flagship experience so instead of cutting the table in half we're now cutting the room in half and flexibility means more options in room design it could be bigger rooms like the one we are in it could be the more classic immersive cenar that you all know or anything in between it also means we support any type of meeting immersive or multi-purpose you name it so it's really great experience for me to sit here and being able to easily engage with all my colleagues here in this room and at the same time being able to look down the table and fully connect with all of you well I should say almost all of you so back to you Street thank you thank you to Ann Marie Tobias and the whole Oslo team they are just fantastic aren't they come back at the end of the session you can come and check out this beautiful WebEx room panorama join us in the world of solutions we've got a device there too now as you saw from the hall this video that I shared with you earlier it's not just about employee experience when you're transforming your business it's also about your customer experience let me show you how WebEx contact center can help today more and more companies as you know are selling experiences not just products like these companies out here we as enterprises in this room we as consumers in this room are used to that best experience where there's no support call enterprises in this room know that a support call is just inevitable inevitable but are we proactively ready to handle today's changing customer expectations can we preempt issues can we self-heal problems as they manifest do we learn from every support incident is the product getting better now customer buying patterns today are influenced by stellar customer experiences more than just product with Cisco WebEx contact center we are infusing intelligence into every facet of that engagement intelligent experience management to bring awareness of that customer journey that important customer journey a I powered super agents with the right information at their fingertips to expediently resolved no more reactive agents and finally cognitive collaboration eat you heard all this talk about this bring the human back into the interaction with the customer more and more you have to leave an indelible positive mark with that customer and our customers are future buyers too let's take a look at how our contact center is transforming the experience at t-mobile to provide this kind of customer service for our team of experts we've made promises to our customers we have 16,000 agents on the Cisco contact center platform and this system has been tuned to route that call to the right person each and every time our attrition rate has gone from 42% to 22% our churn has gone from 2.5% to 0.78% and our customer base has gone from thirty-three million customers to 83 million customers cognitive collaboration is what we're going to focus on next and providing these agents the tools they need to service those customers the first time wow what an incredible story you so hold this and t-mobile powering some amazing transformations we are here to learn we are invested in your future with our innovation engines modern Cisco collaboration with its focus on the AI security and privacy respectful approaches beckons here thank you back to you David all right Shree oh that was a lot WebEx translates Spanish in real time yeah integration with teams and whole new devices or the desktop for the whole room fantastic stuffs like very like thank you take care all right we've covered an enormous amount of Technology here today and we've got one group that's going to take us home which is all about how do we help you consume all of this technology which is really important to us and how do we engage with you and there's been a lot of changes in that space in Cisco over the last couple of years and of course it wouldn't be a keynote if we didn't cover dev net so to take us home Alister Wildman and Suzy we come on up take it over thank you David thank you at first let me start by welcome you all to Cisco live 2020 and thank you all for being here today I'd also like to just say that we say a year since we've been here but our company mission hasn't changed our number one mission is to make sure that we make you successful and what I'd like to start to do first it's a route of video of a customer we've been working with this year to help them be successful they're from Dubai from the Middle East and they're preparing for the world's greatest show roll the video when the world converges in one place the stakes are high for a hundred and sixty-eight years the World Expo has grown from fair of the future to the world's greatest show but through all the advancements in spectacle there's always connection but when you're expecting 25 million visits and up to 250,000 users each day all within a six-month event how do you ensure those connections can happen by partnering with Cisco to create one of the most technologically advanced Expos the world has ever seen without the expertise and dedication of Cisco and their customer experience organization so much of the tech and innovation powering Expo 2022 by couldn't have existed it's a mega project that only a partner like Cisco could have provided 8,000 Wi-Fi access points protection was security first communication with Cisco vision and collaborative solutions fit for an office of the future what is shared in Dubai will amplify around the world and what begins in 2020 will last for a lifetime what's a world expo if it isn't shared with the world amazing and this is an incredible project and welcome to the team behind this in October 20 20 25 million people will visit Dubai for the World Expo and it's an incredible example of how everything has to be faster it has to be bigger and it has to be better and that's exactly what you're telling us we heard from Wendy in the opening keynote today about how the digital transformations are driving us all forward and we know that every one of you in this audience today is working for a company that is doing some form of digital transformation no matter what your sector is or no matter what size that company you're all transforming and we also know the digital transformation is difficult because you're transforming technology and business at the same time and it can no longer be business as usual as you saw from David and all that amazing technology that we show today there is an implicit expectation as you move to a software and subscription model that you need to move the entire business process to a lifecycle methodology and it's really really important that we get this right we can no longer just learn the technology and we have to do it together and we have to do it at scale and the great news is Sisco and our amazing partners are here to help you as we help you move to that lifecycle and we're also helping you to bridge the new skills gap as we move into this brave new world so as Alastair said it's not business as usual and what happens is as we talk to all of you our customers what you're doing is you're coming to us to Cisco and our partners and asking different questions so before you came and asked for networking and connectivity but now the questions are different is your businesses have grown your networks have grown and they've startin to get more complex so now our customers are asking help me automate my infrastructure help me automate automate automate and help me use it help me use my infrastructure to solve my business problems so that represents a big technology transformation where we can use the capabilities of the new network to automate but a shift where we actually use the infrastructure to solve business problems and the reason that we can do that is because it's an entirely new network with new capabilities the network from 5 10 25 years ago is different from today's network as you saw from David and the team this network uses intent-based networking and multi-domain networking it's programmable it has api's which lets it support DevOps workflows in automation and application areas like IOT and edge computing and cognitive collaboration all come together and then capabilities like AI and machine learning and security are built into the network not just done separately and so as we put those together that's how we can use the network to accelerate business to do automation at scale to gain insights and intelligence and then also to drive business outcomes now Alastair always likes to talk about the future and think about the future so we're gonna do is show you some innovations and collaborative intelligence that will be coming to you what does it look like when cisco accelerates your success with the right data insights and expertise at the right time introducing collaborative intelligence a digital experience fueled by pervasive telemetry powerful guidance for your most strategic use cases proven life cycle best practices contextual learning to embrace innovation all powered by AI ml and Cisco's intellectual capital with Cisco customer experience you'll find a complete view of assets and intelligent recommendations integrated case management and use case driven guidance every step of the way between human experiences and digital experiences there's a bridge Cisco the bridge to possible Thank You collaborative intelligence is the future of the customer experience solutions it's an incredible incredible platform that we're developing and I was trying to think of what's the right analogy to explain now how we're bringing this to market and I thought about this new smart meter that I've just got into my kitchen and you know before that I used to get a gas bill or electricity bill I need to pay it by direct debit every month are never ever looked at the bill and about a year ago I got a smart meter I got this lovely little device for the user interface and I can press buttons and I get a graphical interface of all that interesting information behind it I didn't actually know that electricity was 50% cheaper in the evening it was during the day but now I've got their intelligence because of that user interface and what we're doing with collaborative intelligence is the future we're going to provide you with a digital experience and we're going to take all the amazing telemetry and data out of all the products and solutions in Cisco and then we're going to map them to the use cases that you use to buy those solutions and your life cycle journey with those solutions and then we're going to add experts and they could be Cisco experts they could be partner experts or will hopefully make you the experts as well and bringing them all together that will give you that incredible collaborative intelligent experience now not only is this new we're also showing this in the world of solution so if you have time this week please come and join us that the customer experience booth or we've got five demo pods and we'll be happy to show you the future of the customer experience solutions and not only with these great new experience solutions we've also got a fantastic portfolio that will help to drive the digital transformation and I'm really pleased today to announce that we're reimagining our flagship services product the business critical critical services 3.0 and from the first time ever this will be brought to market with our partners and it will be scaled through our partners thank you and so as Alistair said is it really is all about our customers and our partners all of you and what we've been doing is really working to help you continue to build the teams that you need to grow your business so as we took a look at your technology teams and your IT teams what we see with all this new technology is that it's a combination of the world of infrastructure engineers and the world of software developers and more specifically that as you're building your teams what you need is infrastructure skills and expertise and software skills and expertise so what we announced is an entirely new set of Cisco certifications so the new Cisco CCNA ccnp and CCIE certifications and we added to that an entirely new set of Cisco dev net certifications to also certify your software expertise and so these come together for you on February 24th so that you can train your skills and certify trainers people and certify them to get the certifications that they need and this prepares you for new job roles that didn't exist before because of the technology so now that you can do automation and that the technology is programmable we have new roles like a Network automation developer and you can get that by getting a definite professional certification along with a definite specialist in enterprise core an enterprise automation and DevOps so when you put these together you can then figure out the network Automation developer another new role is the web scale engineer and this is not just for a web company it's for any retailer for anybody who has an infrastructure that works at that scale and you can train for that web scale engineer with the definite professional together with a CI automation data center automation and programmability and then DevOps skills so this is the way that we're modern to make sure that you can have the skills that you need to grow your business and the new definite certifications come available February 24th and what we're gonna announce is that the first 500 people to earn those definite certifications are gonna be recognized as the dev net 500 so sign up to be those first ones who's gonna go out and get that anybody and also what you want to know is which are the partners that are really skilling up and being able to offer these capabilities the definite capabilities and the CX capabilities so what we're doing is we're launching our dev net specialization in our CX specialization for partners so that you can differentiate your business and that our customers can know who's delivering these types of solutions and you can get started now because we have 61 new courses that you can send your folks to that you can go and learn today these are all becoming available January in February so you can start learning today to earn those certifications and so as we bring this together what we do is we ask us to work together and join a challenge together where we together drive business outcomes with the new network embrace the new customer experience solutions to get to value faster and then we look forward to working with you as we did in the last 25 years to really drive your business success with the Cisco ecosystem for the next 25 years so we've always known that you're the heroes of IT so please join with us and we'll help you make the heroes of your digital transformation thank you thank you over to David all right Alistair I I saw this new collaborative intelligence portal being built I probably saw the first version about a year ago and it was amazing it's amazing how fast it's it's evolved and I think more and more this is going to be the entry point of the higher portfolio so I want to tell everybody here if you're gonna see one thing here this week go see this because this is thank you really a big change and how we're the whole customer experience for Cisco definitely it's amazing thank you very much David and Susie there just might be a little bit of something for dev net out there too there may be some where people probably half the place out there is definite thank you very much thank you when do you join me back once you join me back on stage all right look we just want to close real quick this is really an exciting week for us we thank you all for being here literally probably hundreds and hundreds of people from my team that are here from around the world to work with all of you and show us the greatest technology that we have and that we've built over the last year so have a great week Wendy thanks for hosting all of us and making all this happen it's a pleasure thank you David to you and the team we financed some amazing stuff there's some fantastic demos capability get yourself to the hump and also do you want to be in the debt and that depth nap 500 you got enjoy make that 500 fantastic enjoy everyone have fun all right take care welcome back everyone so glad to have you back with us in the studio coming to you live from the fara gran vía in Barcelona my name is Steve Beltre we're really grateful to have you with us remember to keep reaching out to us on social media using hashtag Clee you are throughout the day and throughout the week we want to hear from all of you what an incredible opening keynote so much power so many great speakers when the Mars Dave Keckler Liz Santoni Danny winokur's free screening of our son Scott Herald Jonathan Davidson that was a mountain of technology we heard about so many different capabilities and we're going to use this wrap up to quickly kind of recap what it is that we heard and what it is that we've learned as we've been moving here through the day again continue to send us your questions we do want to hear from you some of the really interesting things that I heard about is the way that we are creating change we are reshaping the nature of the Internet we're gonna hear about somebody these capabilities and we're gonna head right out to I don't think we're in the keynote space we're more in the general Cisco wasps face we're gonna go back out to Trenton Patel and our own nish Parker guys what did you think of the keynote and what really stood out to the two of you thanks Steve we're in the solutions you can see it's really starting to get busy now people are coming out at the keynote that we need to have a look around and I'm here with chintan Sitchin tonight oh yeah good thank you what amazing keynote there was so many different speakers different topics what are some good highlights fantastic look well we're laying the foundation for the Internet of the future I mean that that's a huge thing the building blocks changing the economics of the Internet I think that's fantastic to see as we see so much growth going on what we heard about the new things we're doing in the application space full-stack visibility from the application all the way down to the infrastructure we live on our apps right we need we need that visibility all the way down to the infrastructure so some amazing announcements and I was really excited by some the collaboration announcements that we saw so tell us a little bit about that we heard a lot about WebEx what's new we had some great announcements on WebEx actually the future of work with new devices sitting in our desk in our offices some amazing new intelligent endpoints that we've announced with some remarkable features so come along to the show floor and see them in action we're gonna come back to you I think you've got someone in the studio for us Thanks Nash thanks national champion and welcome back to the studio everyone what Akeno lots of talk about innovation and not set us up nicely because we have Felker with us here who's head of investments for quiet data and analytics and email so how are you doing great James really excited to be here fantastic no felt what's unique about set-screws approach the innovation yes cisco has a really phenomenal approach to innovation we've got a ton of R&D is driving of our products and then we have a very externally engaged motion with entrepreneurs VCS and startups and we're bridging that gap for us for our customers we're a super active venture investor we've been doing it for 25 years we've got 120 companies in our portfolio and we're investing 250 million dollars a year globally to find the best innovation for a Cisco for our customers and for our partners fantastic now we all know that Cisco that a beg beg investor but what startups a huge target and here at Cisco investments yeah we you know we kind of have two pieces to our approach we first think about what are the priority technology areas francisco things like multi cloud security and collaboration and then we try to look out over the horizon and try to incorporate all the innovations that are happening in the market things like encryption SAS developers and then try to bring that together and so we have a two step approach to think about what's happening in our current portfolio and then what's happening over the horizon and put that together to build a really exciting portfolio fantastic thanks very much for having you here with us and Steve you have any final thoughts about the keynote I have about 17 pages of thoughts actually over here as I was listening through and again when you get this much content from this many incredibly brilliant people it's amazing how much get both inspires into overwhelms simultaneously and I was trying to pick out those things that I thought were real nuggets real nuggets of wisdom gems that we can grab right on to I loved what Wendy started out with the idea that this is not really just about technology this is about trust and integrity and honesty we think about these concepts on such a frequent level and what it is that they mean to the end-user it's not just building the right technology it's making sure that they understand that we have their best interests at heart and again that comes from a position of trust we establish these relationships with one another and once those relationships are in place now we can move forward with the technological capabilities that excites me a lot we talked about delivering a constantly positive customer experience at all times Dave Keckler is always very focused on that how do we drive both economic value and also societal value we're going to continue to break down the things that we've heard over the course of the show but again really really exciting and if you are interested by the way in speaking to any one of our Cisco sales representatives about any of the new and exciting technologies you heard about in the keynote or that you see throughout the week here on the broadcast go to cisco.com slash go slash sales once again cisco.com slash go slash sales and you can ask about any of these capabilities we want to bring them all to you all right so we're gonna dive back into the studio I actually got guests here with me and we get a chance to talk about compute here at this point so welcome guys good to have you with us we'll make the really really quick introductions here of Todd Brannon or senior director of product marketing for unified computing here at Cisco C again I'm so glad to have you with us and I'm gonna flash down because we actually changed things up a little bit but I've got Siva Siva Kumar here with us as well oh I'm sorry you know what I'm so we're gonna stay up sorry I'm we're figuring out Todd you and I are gonna talk to each other for a couple of minutes oh my apologies there on that one all right let's talk about what we saw specifically from Liz and Danny here in the keynote what about these new announcements that we heard what can we expect in there I talk let's try to sum it up if we possibly can sure I mean and they came out and talked to us about a toolkit for for modern applications essentially right when and when Wendy kicked off the keynote she was talking about that application experience right so we're all competing on experience in some way right whatever product or service were in the business of it's how do you create the experience for the customer around product or services you deliver it and it's increasingly being done through applications right we know that the average consumer touches 34 apps in a day right and the IT teams have a material role in whether or not experience is going to be good or not so really what we're gonna see from Liz and Danny and their high talk here later on is unpacking this toolkit that we built for IT teams to help assure that experience and also optimize and lower their cost of computing at the same time absolutely all right so let me go and let me toss it over to you here on this one senior director of engineering and a Cisco computing here when you hear what comes out from the keynote stage first of all it gets us all very excited right we always love to hear our own capabilities talked about but let's specifically go into Cisco insight a little bit I want to drill down a little bit there Liz gave a really nice overview of insight but in terms of workload optimized are the integrations that we've done without dynamics which we heard a lot about from Danny how does this fit into the overall evolution of what we're seeing here an insight in Cisco's primary focus yeah absolutely so when we built inner sight we truly wanted to create a revolutionary management platform that is absolutely a single pane of glass for the entire lifecycle of both the infrastructure and things that are deployed and running on top of the infrastructure this is a very unique experience is very very unique way of bringing this capability or the service if you will into the data center and when we did the infrastructure modernization with Cisco inter-site the evolution was very much what we thought about which is bringing compute UCS hyper flex and other capabilities but expand much more gone beyond that by bringing in other heterogeneous infrastructure whether it is networking whether it is storage and other capabilities then we lay it on top how can I bring OS hypervisor experiences on top but what you saw today was a super exciting capability which is looking at much more of insight into the application that drills all the way back into the infrastructure the ability to give you insight all the way from the infrastructure all the way to the a player looking at specific implementations and looking looking at specific areas where you can optimize and improve our experience just performance but your overall experience is truly the vision of inner sight we are extremely excited from the from the engineering standpoint to see some of these vision actually start to be in in customers hands and get the feedback from them that they are absolutely delighted we use these capabilities it's so good to be able to finally see this on a full drill-down picture right when we look at the big image we use to look at this incrementally now we are going everywhere from the app down into the infrastructure stack to be able to solve those problems quickly how do we tell this story to our customers in a way that they will understand and embrace sure I think it's about breaking down silos right in the tooling and the teams themselves because we've you know we've grown up as an industry and really created different functional silos and IT in many cases and so we've gotten to the point now where where as these application experiences are so critical to the business you've got teams that are focused on the application all those interdependencies and they're looking at the world through one lens one set of data and tooling but then you have the people that run all this infrastructure that actually powers these apps either on Prem are in the cloud and they have their own tooling and they're they're looking at the world kind of as stacks all right of infrastructure and so what we can do for our customers now is give them a common view a common source of truth by correlating all of this telemetry right both across the applications here and then what's going on in all those different pieces of infrastructure powering that application so when we can bring that view together and help them work better together it's really just helping them with a with a new kind of closed-loop operating model for how they support these apps it's so exciting guys do me a favor stay with me we're actually going to go out onto the walls show floor and we're gonna go into the compute booth but I want to come back and have a bit more of a conversation right now oh good I look out in the monitor there's my pal David dela Cruz and you're out there with Eugene Kim right now right David yeah hi Steve thanks for that I'm standing the world of solutions in the data center section and I'm here with Eugene Kim and Vijay Venugopal that's right

Channel: Cisco

Views: 14,321

Rating: 4.891892 out of 5

Keywords: cisco systems, event, global, live, cisco, ciscotv

Id: t-MnUWuC_BU

Length: 130min 6sec (7806 seconds)

Published: Tue Jan 28 2020