FESTIVAL. SCREENINGS ARE BEING HELD IN THE ARENA PRESIDIO NEIGHBORHOOD AND BERKELEY AND IT RUNS THROUGH SUNDAY. >>> BACK IN ITS HEYDAY BLOCKBUSTER VIDEO HAD 9,000 STORES GLOBALLY -- WE ALL WENT -- AND HAD 65 MILLION REGISTERED CUSTOMERS. >> THESE DAYS ONLY ONE STORE REMAINS, BELIEVE IT OR NOT, IN OREGON WHOSE MOTTO IS TILL THE BITTER END, BUT AS OUR ITAY HOD REPORTS, THE BLOCKBUSTER SAGA IS NOW GETTING A SEQUEL. >> Reporter: IF YOU'RE ONE OF THE LAST HOLDOUTS TO OWN A VCR, YOU MAY WANT TO DUST IT OFF AS BLOCKBUSTER IS MAKING A COMEBACK. WELL, SORT OF. THOMAS AND TONY ARE THE OWNERS OF THE TRAVELING MUSEUM, A VINTAGE STORE IN VENETIA. RECENTLY THEY TOOK THEIR HUGE SELECTION OF DHS TAPES AND DVDs AND LAUNCHED THE TOWN'S FIRST EVER FREE BLOCKBUSTER. THINK ONE OF THOSE LENDING LIBRARIES, BUT INSTEAD OF BOOKS THEY'RE FILLED WITH OLD MOVIES. >> WE'VE GOT GIDGET, YOU'VE GOT MAIL, SEVEN YEARS IN TIBET. >> Reporter: SINCE THEN THE OLD NEWSPAPER BOX PAINTED IN BLOCKBUSTER'S ICONIC BLUE AND YELLOW COLORS HAS QUICKLY BECOME THE HOTTEST TICKET IN TOWN. >> WHEN I WAS A KID, I WOULD SPEND HOURS IN THE MOVIE STORES PICKING UP BOXES, READING THE REVIEWS. >> Reporter: KRISTEN, A BUSINESS OWNER, REMEMBERS HITTING HER FIRST BLOCKBUSTER STORE WHEN SHE WAS JUST A CHILD. FAST FORWARD TO TODAY, SHE'S BACK AT IT. >> THERE WAS ONE SUMMER WHERE I MUST HAVE RENTED FIVE FROM BLOCKBUSTER EVERY WEEK. >> Reporter: IT'S NOT JUST IN I I HERE. IT ALL STARTED WHEN THE FIRST BOX WAS SET UP IN LOS ANGELES. HE SAYS THIS BLOCKBUSTER REBOOT IS A PLOT TWIST HE NEVER SAW COMING. DO YOU EVEN KNOW HOW MANY OF THESE BOXES ARE OUT THERE? >> IT'S HARD TO PUT AN EXACT NUMBER ON IT, BUT WE HAVE OVER 200 LOCATIONS IN THE U.S., CANADA, MEXICO, THE UK, AND AUSTRALIA. >> Reporter: BUT NOT EVERYONE'S ON BOARD WITH THIS IDEA. DISH, THE COMPANY THAT OWNS THE BRAND, RECENTLY SENT BRIAN A LETTER ASKING HIM TO STOP USING THEIR TRADEMARK. WHILE HE SAYS HE'S BARRED FROM DISCUSSING DETAILS, HE WAS ABLE TO TELL US THIS MUCH. >> IS IT SOMETHING THAT CAN BE STOPPED? >> Reporter: THOMAS AND TONY SAY THESE BLOCKBUSTER STANDS ARE A REMINDER TO BE KIND AND REWIND, NOT JUST THE TAPE, BUT LIFE ITSELF. >> THIS TAKES US BACK TO BEING 5, 6 YEARS OLD AGAIN AT HOME, YOU KNOW, WATCHING THE SAME TAPE OVER AND OVER AGAIN. >> Reporter: HITTING PLAY ON NOSTALGIA BY THINKING OUTSIDE THE BOX. >> FREE BLOCKBUSTER'S WEBSITE SHOWS A NUMBER OF LOCATIONS IN THE BAY AREA, INCLUDING SAN JOSE, OAKLAND, ROHNERT PARK. I GUESS YOU HAVE TO HAVE A VHS MACHINE. >> YOU HAVE TO DIG IT OUT OF MOTHBALLS, BUT CAN YOU REMEMBER GOING TO BLOCKBUSTER AND LOOKING AT THE COVERS. >> IT WAS A THING. >> GOING TO GET A SNACK. >> WAS SO UPSET WHEN THEY WERE SOLDOUT AND YOU HAD TO WAIT
