VHS TAPE. BUT AFTER THE INTRODUCTION OF DVD DELIVERY AND STREAMING VIDEO, THE NUMBER OF U.S. VIDEO RENTAL STORES NEARLY DISAPPEARED. BUT DINA DEMETRIUS SAYS A GROWING NUMBER OF PEOPLE ARE REWINDING TO THE VHS DAYS. :12 - :16 :41 - :45 1:01 -1:06 1:09 -1:15 1:24 -1:33 PKG) (SOT: Casey O'Connor, Patron - CLIP 7886 @4:10 ish ) "It's tangible, it's in your hands. So its accessible when you want." (TRACK 1) WELCOME BACK TO THE FUTURE-- IT'S THE RETURN OF THE VHS TAPE. (SOT: MATTHEW RENOIR, OWNER, BE KIND VIDEOÃCLIP 7822 @0:37) "In the beginning I was going to thrift stores, I was going to estate sales, I was going, you know, scouring Craigslist and OfferUp&." (TRACK 2) CINEMATOGRAPHER MATTHEW RENOIR EVENTUALLY COLLECTED ENOUGH TAPES TO OPEN 'BE KIND VIDEO' IN 2022. (SOT: MATTHEW RENOIR ÃCLIP 7822 @ 1:56) "&it's like horror tapes or eighties and nineties kind of action, sci-fi stuff, that's the stuff that's most popular." (TRACK 3) RENOIR IS RIDING THE WAVE OF OLD MEDIA POPULARITY. LIKE THE RESURGENCE OF VINYL RECORDS, VHS TAPES ARE MORE THAN A BIT OF NOSTALGIA FOR CUSTOMERS LIKE AARON THEROL. (SOT: Aaron Therol, Customer) "The grittiness. // (pull up) &people love that sound of the hiss, right? It just gives this different vibe, this different feel." (TRACK 4: shots of IG photos of VHS; Sommers broll in shop) VHS HAS BEEN WINNING FOLLOWERS ON SOCIAL MEDIA WITH MANY FANS REFERRING TO THEMSELVES AS TAPEHEADS. (NATS -the SOMMERS) FOR RICH SOMMER IT'S A NEW WAY TO SHARE MEMORIES WITH HIS 13-YEAR OLD SON PATRICK, WHO LOVES HORROR MOVIES AND OLD CARTOONS ON TAPE. (SOT: PATRICK SOMMER, 13, VHS FAN & CLIP 7887 @ 1:40 ish) "&cuz the cartoons, when you watch them on VHS, like the color really pops and its just like a new way to enjoy them." (New Bridge: ) OF COURSE TODAY YOU CAN GET A MOVIE MUCH FASTER BY CONNECTING TO A STREAMING SERVICE. BUT FANS SAY A STORE LIKE THIS ONE OFFERS A HUMAN CONNECTION. (TRACK 5) BE KIND VIDEO HOLDS REGULAR MOVIE NIGHTS WHERE CUSTOMERS CAN COME TOGETHER..... CONOR HOLT SAYS THE EVENTS PROVIDE A SENSE OF COMMUNITY. (SOT:
