Mo Bro's Secure the Largest Investment Of The Series So Far On Dragons Den

last to enter the den and take on the dragons are three brothers from Leicester who have a product that could be the perfect gift for father Christmas himself there's a really great cemetery that works between us we don't really have bad days in the office going in with my brothers today means the world to me and just having them by my side makes me feel real confident that we can get investment hello dragons my name's Kevin these my brothers colonel and Savin we're also known as unruly scratchy and patchy we are the founders of a company called Mo Bros Mo Bros is run the UK's leading men's grooming retailers focusing on beards and mustaches I had an unbelievably wild beard and some mornings I thought woke up and somehow managed to sleep with a bear I tried to grow my beard but just became really itchy and my beard was thin and patchy and nothing we'd speak about but then started welcoming these problems I went and found products that would say in the wildest a bit I discovered oils that would stop any itching and I found ingredients that her my facial hair looked more visible thicker and fuller today we are very proud of our bids and what started as three brothers we now consider to be 200,000 Mo Bros all around the world within three years of trading we have sold over 78 countries and we have sold to eight major airlines today dragons we are seeking an investment of 150 thousand pounds and in turn for a five percent equity stake in our business so I've brought some samples for you guys today I would just like to bring them over if that's okay a well-groomed pitch from scratchy patchy and unruly aka Colonel Savin and keval der tanne Thank You Scratchy they're hoping to prize a sizable hundred and fifty thousand pounds out of the Dragons purses in return for a 5% stake in their male grooming company touka Suleiman is first to comb through the bearded brothers business hi guys hiya tikka it was a good pitch however you've come in with a very itchy valuation yeah three million pounds yes so tell me your journey with your numbers yes in year one we had a revenue of three hundred ninety two thousand pounds mm-hmm in year two we triple the size of our revenue and increased to 1 million and seventy four thousand pounds in the last 12 months we're on target to reach a revenue of just under 1.3 million pounds and a net of 496 thousand pounds impressive feathers guys you're put on this little innocent book whenever you you're that innocent in business I mean you you're drivers so you've turned over 2.6 million since you started that's correct thought your largest customer so just ebay for example in last 24 months we generated a revenue of 4 million pounds 1 million so nearly 30 percent your business yes exactly yes that's a problem yeah we're trying to be understand in the long term we are trying to get away from selling just on eBay are known and realized that we actually need to get away from that and create I on website the beard loving brethren demonstrate a willingness to adapt and diversify traits that tend to delight a dragon but Jenny Campbell is wondering if return to sender might be needed for her Christmas delivery guys I'm slightly perturbed I've got a gift box of men's grooming with Jenny on the top and Irish wax and beard oil I'm quite sure where I'm gonna hide the box or maybe I'll alter the name to Terri instead of Jenny or something we got quite quickly into a lot of detail but I'm interested in your vision what's your end game for this business that's a very good question the truthful answer is that we're in very early days not really it's three years old we want these products to be accessible to everyone all around the world and we're not really planning to stop until we can die this could be a 40 year old business like taters business it's what you foresee you've got families you've got sons coming through the business children seven of you in Drupal and Sons yeah yes very nice guys hats off to having a family business and and I come from a family business background and it has a lot of challenges of course that you chip in and you work together to get the same goal yes you what is your cost price of a kit and how much does it retail for yes about that kit that you have in front of you it cost us 8 pounds and we retail that kit with a personalization for 45 pounds and how much have you guys put in the business so far we started with 750 pounds each just between two of his brothers so a thousand five hundred pounds yeah total investment and now you're doing 1.3 million sales that's pretty amazing the CEO of a 300 million pound family business recognizes the commercial potential of the band of brothers but it appears to KO Suleiman now has a confession to make I want to show my car guys you know what I own a brand called hos and Curtis we are in a development stage of creating grooming products that may conflict therefore I'm not gonna invest them out thank you today yeah Tuka Suleyman recognizes a problem and avoids a potential clash with his own brand by exiting the negotiations does Debra Medan think the dapper directors are a smart proposition this is a very odd one for me I love that you started with you know 750 750 and here we are with a business that isn't just turning over 1.3 million is making really good profit but actually I don't really I don't feel it I don't use it I don't know there's something missing in my piece so I feel my big rubbing yeah I'm sitting here okay guys I'm gonna make you an offer but it will be for half of money and I want 12 and a half percent of the business all right okay thank you Thank You Debra the beard beautifying Enterprise grows on Debra Medan who becomes the first dragon to make a move for the business tej Levani now wants to state his position on the company [Music] okay I'll tell you where I am guys I think you've got an interesting business and I think it needs some direction in terms of building your brand get customers coming to you rather than searching on eBay or Amazon that's something I could do so I'm prepared to make you guys an offer I'll offer you the full money 150,000 pounds for 20% of the business but I will drop it down to 10% when I get my money back within two years and I could also be prepared to share one other dragon if they're interested thanks for you taz Levani likes the look of the facial hair firm and tables are bid will Peter Jones also want to cut of the business what you've created in two and a half years is nothing short of fantastic however this market is very competitive you really need ecommerce distribution the great thing is I've got an e-commerce company that is very good and we do some of the world's global brands have also got distribution so I'm going to make you an offer and I'm gonna offer you all of the money but I'm gonna say 25% and the reason why I'm going to say 25% is because I like the fact that you are the three musketeers and we could be the four musketeers definitely good that being said I am willing potentially to share and go down to twelve and a half percent when we become the five Musketeers there sure thank you thank you Peter Jones gets his d'Artagnan on and swashbuckle is his way to an offer but it appears Jenny Campbell still has some concerns over the brothers long term business strategy this is really hard guys and it's hard because to turbo boost this business it's going to get a whole lot more complex than it is now this is almost the if I could say the easy stage that you've done you know you've run it as three brothers and done it via mostly online and now you're talking about possibly going global and that's really really quite different I am good to make you an offer but there's a lot to do and therefore my offer comes on the basis of a share and so I would be prepared to offer you 75,000 for 10% reducing to 5% if fully repaid okay thank you Jenny Campbell joins the party and makes an offer you money for taker I think you should this is where three heads are better than one the bearded trio now have a quartet of offers on the table Tesla Varney wants 20% of the company but will hand back half of that if his money is repaid Peter Jones is seeking a hefty 25 percent but both have nodded towards a shared deal as for time we asked all whilst Deborah Medan and Jenny Campbell have both made half offers for 12 and a half percent and 10 percent respectively who will the brothers be happy to give up a sizable chunk of their company to bag a dragon guys really appreciate your office we came with tamson is our top figure that will release us obviously we're a lot more than that we think they there is a lot of value that Dragons can add to our business we believe that having two dragons on board will be even more beneficial we don't want to confuse anything by you know having a buyback further down the line I think we wanted to keep it very straight forward so would Peter and tej would you consider temps on each for seventy-five thousand pound each sorry are you only talking to tej and Peter here yes yes apologies yet ok I'm out I'm really sorry guys I won't be investing I vote if you're happy with it I'm happy with it I'm happy with it yeah and guys thank you for your offers and would like to take you both on board yeah great right the three brothers seal a deal and bring to the fold a duo of dragons there's one condition though you guys have to vote for your bids and they leave the den with the 150,000 pounds they were seeking tajen Peter welcome to the Brotherhood we can't wait to start working with you I look forward to seeing the beards guy I know my wife's not gonna be tuned up you're going Abed what began is a great family business he's now gonna go global so be prepared it may be the season for giving but in the den there's always some give-and-take to reach an agreement in this case Taylor Varney and Peter Jones wrapped up a deal and can now throw away their razors well business may be everything here but it's time for the Dragons to take a little time out and enjoy a well-earned festive break I think we've got away

Channel: Mo Bro's Beard & Moustache Grooming Co.

Views: 2,702,353

Keywords: mo bro's dragons den, peter jones, tej lalvani, mo bro's owner, dragons den best, dragons den series 15 epidode 9, dragons den funny, dragons den good pitch, dragons den largest investment, dragons den december 2017, dragons den intro, keval dattani mo bro's, kunal dattani mo bro's, savan dattani mo bro's, dragons den mo bro's leicester, beard company on dragons den, jenny campbell, deborah meadon, dragons den cast, dragons den iplayer, dragons den tonight

Id: Vu3gVgCJx74

Length: 14min 26sec (866 seconds)

Published: Thu Jan 11 2018