McDonald’s opens first location of new spinoff chain focusing on customizable drinks

ANSWER. MAGGIE VESPA REPORTS FROM THE RESTAURANT OPENING OUTSIDE CHICAGO AS THE GOLDEN ARCHES PREPARES TO ENTER THE BATTLE FOR YOUR COFFEE CASH. >> Reporter: TONIGHT THE HOT NEW CONTENDER IN AMERICA'S COFFEE WARS FINALLY UNVEILED AFTER A McFLURRY OF MYSTERY. COMPLETE WITH A SUPER-SIZED RAGER IN ITS PARKING LOT. >> COMING THIS WAY. >> Reporter: AMERICA'S FIRST EVER COSMC'S BRINGING TRAFFIC TO A STANDSTILL. WAIT TIMES TOPPING FOUR HOURS. >> I HAVE BEEN WAITING IN THIS LINE SINCE 9:45 THIS MORNING, SO IT'S AROUND 1:17 RIGHT NOW. >> I HAVE MY ORDER ON POST-ITS. I'M READY TO GO. WE WROTE IT AT HOME. >> Reporter: FRESH OFF FRIDAY'S GRAND OPENING, IT IS THE FOR NOW DRIVE THROUGH ONLY SIDE VENTURE OF FAST FOOD GIANT McDONALD'S. THOUGH IT'S NAMED FOR AN '80s ERA McDONALD'S CHARACTER, COSMC'S MAY BE A NOD TO THE FUTURE. THIS IS McDONALD'S TAKING AIM AT AMERICANS' LOVE FOR CUSTOMIZABLE DRINKS, WHAT THE COMPANY'S CEO CALLED A $100 BILLION INDUSTRY DOMINATED BY COFFEE ICONS LIKE STARBUCKS AND DUNKIN. >> McDONALD'S WANTS A PIECE OF THIS BUSINESS BECAUSE IT'S PROFITABLE. IT'S PROFITABLE BECAUSE CUSTOMERS WILL VISIT FREQUENTLY DURING THE COURSE OF THE DAY AND THEY'RE OFTEN VERY LOITABLE. >> CAN I GET AN ISLAND PICK-ME-UP PUNCH, PLEASE. >> Reporter: ON OUR TRIP, MENU CHOICES SEEMED ENDLESS. HOW INSANE HAS THIS BEEN? >> INSANE. >> Reporter: WITH NINE MORE COSMC'S SLATED TO OPEN NEXT YEAR, THE QUESTION CAN THIS DRIVE COFFEE ADDICTS TO START SAYING, I'M LOVIN IT?

Channel: NBC News

Views: 37,939

Keywords: Health, International News, Lester Holt, Making A Difference, NBC Nightly News, National News, News, Nightly News, U.S. News, breaking news, evening news, politics, world news

Id: y5E4ZihBwyM

Length: 1min 59sec (119 seconds)

Published: Sun Dec 10 2023