Live Interview with Guy Kawasaki - Chief Evangelist of Canva

yes my all right so let me just hi guy it is so nice to see you and I'm such a fan of your work and just a little background on Guy Kawasaki for those of you who don't know he is a phenomenal influencer in the entrepreneurial community and all of the ecosystems and he started at Apple like you're an Apple guy he loved Apple after having quite an impact he has written 10 million books I believe and I've read them all enchantment is my favorite because I have a signed copy right so guy I know we have known each other for a while and his work right now like you're you're you've got a podcast remarkable people which I benched I totally benched it last night and for those of you who have not listened to remarkable people you really should because there there has never been a time that is more important for the message of guy kawasaki than right now in the history of our world and kind of where we are and how we practiced and how were you know trying to figure out how to be startups and how to be innovative and how to be be creative and you know your work has always it's inspired a lot of people but it has really you know I have some quotes I want to talk to you about am i leaving any camp like your your body of work is absolutely like we don't have enough time like I can't like actually go through all of it but you have this podcast and like you know I just discovered it last night and if you guys have not listened to remarkable people go do it and there's one particular episode that I want to kind of hone in on if you don't mind but first of all talk us through how you got from Apple to where you are now like you you you inspire people every single day with the words that you write we're Twitter account with your podcast like how did you get from there to here how did that work it was totally random totally I'm for it I thought prevail if that Apple I left that to start a company I returned to Apple I watched the Apple again if I had not left Apple neither of those two times you know that's a few hundred million right there and then I I started company and now I am a podcaster and I'm the chief evangelist of canva and mercedes-benz brand ambassador so those are the three hats that I primarily wing her and you know I wish I could tell you I had a plan to go from point A to point B to Point C to point D there was no plan basically I fell in love with stuff I took a podcasting in December of 2019 and just happened to loved it I don't think I'll ever write another book I think podcasting is the superior mechanism to get the word out so yeah so that's uh that's what I do I'm 65 years old so Amy I've had a long time to do stuff I mean okay so I'm going to ask this your hair looks fantastic are you cutting my wife my wife cuts my hair now because you can't get a haircut and just you know $25 Clippers and all she goes and I happen I have to confess the reason why I sign or tried to sign on at 8:59 was because I was surfies that's the other thing about Guy Kawasaki is that he's not just a book writer and a podcaster he's an adventurer and live your life really comes through and your work and you know like I I have these questions for you so you know you have this book called wiseguy right yes and I'm assuming you are was that right and you have these beautiful quotes and I just wanted to ask you a couple of questions so when losing your job feels like losing you self talked to me about that because right now where we are in history that is a profound question so talk us through that well hopefully when you lose your job it does not affect your self image and self confidence and all that particularly now I mean maybe in boom times and you lose your job you'd really have to ask you know why am I the only person in the world who lost this job but now when 25 or 30 percent of the people are gonna lose their job you just have to decouple the fact that you made entirely competent and intelligent and all the good stuff but listen you know if if people are going into stores and people can't shop and people can't do this and if you're if you're a meeting planner for youlet Packard and Hewlett Packard is not having any more in-person meetings for the rest of 2020 so they don't need an exhibit manager well you know it has nothing to do with you it's not your fault that there's a pandemic and what are you so I mean the times are challenging and you know not just in the United States but but globally and you know I we talked about this on on email the other day I interview some people who are like yay optimism opportunities are right in front of you and some people are dour like even you know old school entrepreneurs are just kind of in a bad mood and so what is your advice to like get getting over this this hump like how do you identify opportunities like what what should we be doing well first of all you know whenever I read or see people talking about this kind of subject I always say to myself well that's easy for him to say or that's easy for her to say she's worth five billion dollars and has a so there's that so I hope I'm not accused of that III don't think there's a magical solution so it's going to take it's going to be I'll be able to run the right race and the right race is not a hundred meter meter - or a hundred yard - the right raises a marathon so let's go on four months or a months or even years and so I think mentally you have to get there in your mind that you know if you believe that there's a vaccine coming in January and in February everything's gonna be back to normal I have a bridge to sell you right now I think it takes the right bandit mentality I'm not I'm not pessimistic in the sense that I think the world will end but I'm not you know delusionally optimistic that the world will recover in January so right now my advice to most small business and entrepreneurs is that you know run the right race understand that cash is king so let's say you're a consumer goods company and you're sitting on this inventory and you're saying well you know should i discount my inventory and just blow it out turn the inverter into cash or should I maintain this sort of brand image that we're highly exclusive should I continue to work with my channel borders or should I sell direct to consumers through Instagram honestly my recommendation is cash is king turn your inventory into cash and sell direct because I know companies where much of their business went through Amazon and Amazon decided that their category isn't quote essential so what are you gonna do I think you know a year from now two years from now whenever it ends you can be in two sort of positions one position is you're alive and maybe Amazon and your channel partners are beating you up they're gonna say well you know during the pandemic you sold Direct you bypass the tiered distribution you know you cut our margin blah blah blah or you're dead and between our choices guess what it's better to be alive and people are complaining that you sold the rat you know do it did all this kind of stuff you discounted a lot cash is king so your your yours cheating because not right now is the art of perseverance which is one of your part as topics which I I loved it I thought it was so relevant you have eleven points right like a lovely hit points in this podcast and I wrote them down because I was so moved by them and they are so useful especially right now right like we can we can all be Pollyanna and we can all be you know rah-rah for entrepreneurs and for careers and innovators but the practicality I think that you set forth especially in this like this guy this podcast was fantastic like if you haven't listened to the art of perseverance you need to go listen to it there are eleven points there so salient and so easy and you know they've well the face of what's going on am i right well you're too kind they're two versions of this podcast so one version is at remarkable people and that's kind of a deal only and then one day I decided well let's just see how hard it is to make a video so I made a video and that our YouTube if you went to my youtube channel there's the art of perseverance YouTube video which was done after the podcast which i think is better than the podcast it was it I loved the podcast and so these eleven you know these eleven first of all let me just ask you one other question a quote from one of your books and also you just tweeted this recently and the opposite of success isn't really it's learning yeah tell me about that yes so you know I think just mathematically or statistically or realistically the bulk of things that people try whether it's a company or product service or career yogurt fail so knowing that then you have to you know wrap your mind around failure so one thing you can do from a failure is learn so that you can feel less or feel more slowly or not feel at all the next time it really it really is a crying shame to waste a good failure yeah and so yeah that's my message now I will say that there's this body of thought that it's okay to fail you know fail quick and get it out there and if you fail and all that it's no big deal just keep pivoting and all that I don't believe in that either I think it is a big move to fail and you should do everything you can't do not fail and you should not waste people's money and you should not waste people's time so it's not okay to just cavalierly fail but if you do fail and learn something so that you feel as I said slower or smaller or not feel at all the next time so okay before before we get into the art of perseverance so the topic of failure all right for you and for me right like here's Silicon Valley you've been through the whole Silicon Valley thing and failure is sort of a badge of accomplishment right like it's like you were I mean there's a there's a conference in Silicon Valley called fan con right so talk to me about what like and it's a new topic especially in places like Turkey and this can't leave yet like failure is not like it is not at all embraced but we embrace it okay this is this is a very nuanced topic right so if you're outside of Silicon Valley and you read that no entrepreneur Inc or fast company or wired or verb or crunch writes an article that says it's okay to fail so you're out there when you read that you say yeah it's okay to fail you know what you can fail and so as I say you know you should do everything you can not to fail but if you do fail is probable then at least learn and and you know Frank the good fight and so this the concept that failure is a Badge of Courage is I couldn't agree with you I hate feeling I mean do you like feeling I don't like it it feels really bad and I feel like when I fail I mean I failed a lot of things I've tanked a couple of companies whatever but I don't think we should embrace failure but I think we should understand how we react to failure and what you know I will tell you the people who are always talking about embracing failure are the failures yeah I listen I never heard Steve Jobs or you know I must say it's okay to fail yeah I agree with that you know what I talked to so many people who are like just fail you know embrace it let's all fail together but I don't think failure should be a thing right like it happens I've done it you've done it like we've all failed in some capacity but it's not a goal right like failure not a goal no no it's not all right so can we move into we only have we have seven more minutes before we need to go into the Q&A section and first of all guy I appreciate your graciousness and your open authentication and what what that means and you have 11 tenets that you go through the first one which you touched on is you said it's a marathon now but actually in your podcast you said it's a decathlon not like like what what does that mean well you know I think many people think entrepreneurs should be the Sprint that you know you gotta get the market you got to fail fast you have to prototype and all that but what I think you realize is that you is marathon in the sense that you ship version one of your product it's going to be wrong then you have to ship 1 1 1 3 1 3 1 4 1 5 and yeah man is not shipped in 1984 I don't think you could call it a success till maybe 2000 you know that wrong we thought it would be successful you know we shifted in January of 1984 we thought in a worse case it would be March of 1984 before it's a success so yeah we're probably 16 and a half years off so now the reason why I bring in the concrete above Decathlon as opposed to marathon a marathon implies that there's only one skill distance running and that proved entrepreneurship entrepreneurship means a decathlon in the sense that it's not just distance running it's pole vaulting is discus it's hurdles it's I don't even know what the ten events are in a decathlon but so entrepreneurship is not a single event entrepreneurship means you have to raise money hire people make the product support the product market the product revise the product deal with your investors deal with regulators all right it's a lot of skills it's not just landed yeah exactly all right so let's move right on down to your cash surviving the inventory thing so that's the second tenant that you have in the art of perseverance so talk me through that yeah so you know at the end of the day you have to pay your bills you have to pay your employees and you can only pay them with cash now you could there's a nuance on that that's later in the article which is you can give employees stock to compensate them which doesn't affect your cash balance but I think you know many many businesses they need to get over this thing like okay we got inventory but if we start discounting it it's gonna ruin our margin it's going to ruin our image yeah you never found that this purse we never discounted this gizmo we never discounted before and now people gonna think we're cheapening the brand well guess what the worst thing you can do for your brand is die so if I were you I'd be worried about cash and and not be worried about the sort of the brand image there are brand new iPad pros we just announced a couple months ago that today are discounted on Amazon so trust me if I tell you if Apple has products this discounted on Amazon you're a new stuff you can discount your products yeah yeah you wrote about that that was a big part of this particular blog and podcast so okay let's talk about your thing on do business directly with your customers yeah you know I think right now like going through the pandemic or the Pando as my daughter's call it this is a really important topic and you know can you walk us through that yeah so basically this is kind of the side of cash is king so cash it's king and one of the ways we can increase your gross margin is to cut out multiple tiers of distribution so you know like if you're if your widget cost 20 bucks and you can discount it and sell it for ten you used to sell it at $10 to your distributor or your retailer now you're selling it direct to the consumer well in one sense what do you care I mean if you get 10 bucks from Joe Blow or you get 10 bucks or Amazon it's ten bucks so yeah bucks now the reason why I say you do with this direct is because there are definite logistical limitations and Amazon may decide that your product isn't essential so it's not qualifying for Amazon Prime or yeah they may have reduced staff so nobody's that shipping receiving to get your widget to resell or god help you if you have inventory at your reseller but now they have limited staff to package it ship and sell so you know why take a chance with all those variables having Joc sell direct so when your let me just go off script a little bit here but when you're working with startups and I know you do a lot with startups and your entrepreneurship and the startup economy and the creative economy how do you coach people into that mindset like it's hard it's hard to get from you know like knowing something that you know and you just can't undo it into thinking about new ways of problem solving they had coach them my theories throughout life is a near-death experience assuming it doesn't kill you is an excellent learning opportunity so you know right right now if you're a small business and let's take the worst case your small business you were doing business interact you're preserving your channel integrity you never discounted you know you did all this kind of stuff you you your supply chain you you were always after the lowest cost of goods sold so your supply chain stretch for a middle America all the way to Taiwan or you know replacing China and now there's a trade war with China no boats are coming from China you can't sell indirectly Amazon doesn't want to stock your product doesn't want to sell it so now guess what I mean assuming you don't die you're gonna to do business with a different supply chain you're gonna learn to do business directly you're gonna learn that maybe you don't want 25 thing 25 SK using your product line that yeah I think right now as a shopper so we're sheltering in place when we've been in the house for about two months now I am not been to a store in literally two months and the other day I went to the post office for ten minutes that's the only time I've been outside you know in an institution like that where I encountered strangers in the last two months and so one of the things is you know now we use instacart for all our groceries and know before you wanted to go to a Safeway or you want it to go to a dragger so you want it to go to us ago knows where I live and there were six kinds of oranges seven kinds those you know there was the food yeah you know the Monterey Apple or whatever you got it's the card and you say learn Apple and they say okay we got Fuji apples apples are fine first lesson from it for cart you know from Mario the instacart guy who's now in Safeway and he says they don't have they don't have Fuji apples you want applesauce instead everyday miserly literally I clay Stan order for fresh corn on the cob because I wanted corn on the cob and the Instagram guy sends me a text message and I wasn't there so I didn't say yes or no so I ordered corn on the cob and when he delivers it I asked him where's the corn on the cob because there was no cornica but I got you six core six cans of canned so it is something that you know I think the people's expectations are different you know yeah ultimately I would like the organic non-gmo smooth style peanut butter but if you don't have any peanut butter and stop freaking give me the chunky Skippy yeah yeah I mean it is so interesting from a psychological and a demographic you know like just what is going on right now and how it plays into the the psychology of business I mean it is just fascinating to me okay but we're back to you back to you guy so tap your installed base talk us through that that point well tapping your install base means that assuming you have a good product and you're treating people well the easiest people in the world to sell to are the people you've already sold to before all right you're not overcoming resistance overcoming ignorance all that hopefully you have kept their email address and so they're made this sort of all ties together so you simplify the prompt line you have instead of 25 SKU use you have five and you reach out directly to your customer base through their email or whatever it is and you sell them direct I mean what else are you gonna do and thievery or install base got the gadget the gizmo from you before and likes it and is willing to do business with you again not burning through Amazon this time but buying direct and with a humongous discount so what's wrong with that no I mean it's logical I mean Barack is on now are you gonna cut us off because I have one more I have one more question and then is that okay bra it like it's important I mean please go ahead guy I'm sorry but this one really hit home for me don't rely on politicians let's do that shall we yeah haha how deep you want do you want me to go because that's my puppy dog that's Ranger I think you go as deep as you want to go because this to me like especially where we are right now historically is it really resonates with a lot of people like nobody knows what the yet to do anymore like with what we've got to deal with and I thought it was very brave of you to include this in the I really I really did and so I just wanted to hear you and we're not going to get through all 11 of your tenants but for anybody wants to know them go and look at the podcast the art of perseverance all right I'm sorry / - so so basically we are having a medical issue okay let's go let's like you're having a medical issue not a political issue and this virus is not Republican and it's not Democrat it's not conservative it's not liberal it is a virus it's not even a thinking animal it's it's entire job is to invade and replicate and you are either a host or you're not a host okay so it seems to me that listen what I mean this is kind of an IQ test if you cannot breed are you gonna call your politician for advice how stupid can you be so if your politician says yeah it's okay yeah go out and eat in a restaurant go to uh you know go to a soccer match with a hundred thousand of your closest coughing and sneezing friends it's okay I mean that just doesn't pass the sniff test you don't want to get this virus right and so like why would you listen listen to a politician I just yeah I would listen I would list although I write this piece of advice is a little tarnished now because I had a medical ailment the only place I trusted on the internet was the Mayo Clinic right because we know the Mayo Clinic they're not white nationalist Nazis who are trying to you know foster a political agenda Mayo Clinic is sergeant's now the reason why I had a little bit of a knish just saying that is because I think it was so stupid them to let parents walk around without a mask here in the minute that was I on the scheme of stupidity now I understand that maybe to get hundreds of millions of dollars of grants from the federal government so if you piss off pants you know he might call somebody in the department of housing or you know Human Services and tell them not to give Mayo Clinic for hundreds of millions of dollars I can understand that but if I receive over the Mayo Clinic and Ken said no I'm not gonna wear a mask and of course the reason he gives is so freakin stupid so the reason he gives us I cannot wear a mask because I want to look these patients in the eye too for sincerity well let me tell you something pants you don't look with your mouth and your nose cover your eyes so anyway we're going down this rat hole so the bottom line is if there was one person in the world I would listen to it's Falchi that's it that's it and you could make the case that at the national scale in the United States whatever the highest people in the United creates in federal government say do the opposite you'll be safe and on that note I you want to take some questions I'm going to change the topics because our most of the audience are startups and entrepreneurs they have many questions but off the topic and one of the earlier question was you were like looking 40s what to eat what do you do to be such I'm sir is that for me or is that for guy it's just yes yes amylose I think it's a lot to do with the quality of my wife like wife W IFE not life wife so that's number one I you know I'm a lucky guy I have a really good camera I've really good lighting I have a really good backdrop I am 65 years old and my children are let's see 27 25 18 and 15 they are the light of my life I'm not billionaire I'm not like Sheryl Sandberg kind of quality but I'm not living paycheck to paycheck neither so I have the ability to sort of pick and choose I you know I make I make most of my money speaking although there are no speeches anymore I tried okay for this but no they wouldn't do that where's that and and then canva canva everybody listening should use canva for their graphics and canva let me describe what I call guys golden touch so guys golden touch is not whatever I touch turns to gold the implication being that you know I have some magic touch it makes everything successful guys golden touch is whatever's gold guy touches so canva is gold so I touched it what can I can I just add something guy because I know you know we've you know I've interviewed you on several occasions but I mean one of the things that is so inspiring about your work is that you do what you love you or you have a calling and you write and you speak and you talk and you have words of inspiration and I think it like maybe that's funny looks you know I would actually say I think it's more accurate it's there there's two ways looking at so one is you you do what you love but I will also say that I don't do what I don't love right yeah she wiII be just as important if not and I just wanna do you're not following up question yeah why did you why did you leave Law School and then should founders quit I mean how yeah because I couldn't handle it I was just too intimidating I ain't totally wimped out have you said that there was one of the smarter decisions that I made because most people are lawyers for 25 years and then they discovered they're miserable I discovered that after 25 days so yeah so that that's why I quit law school thank god I quit law school what was the second part of the question then should the founders quit and how understand the point that has to be quit ok so this is a very difficult question to answer because much of management the body of knowledge of management is anecdotal so you know there are anecdotes that this entrepreneur really believed in his product or her product and yeah it wasn't doing well it was crappy and everybody told them to quit you know blah blah blah ah but this person believed and persevered and yeah that's before the company was about to die order came in and it turned everything around so that's the stick with it there's also the theory of you know don't be stupid don't push a boulder up a hill if the market is telling you it's Rock's pivot and change and there are stories about that too so the question is which story do you believe there is no answer to that because for every story of sticking with it I can give you a story of pivoting and it's there is no screens about this right so there's no science where we say ok let's think two equally qualified people in two equal companies and we'll just control one very which is contains the product to another product or not you cannot do that scientific test there in problem so you know what happens in I've written 15 book attorney what happens is the writer the author has a theory the theory is you should give it or the theory is you should not give it and then what you do is you go find evidence to support your theory so I want to prove that you can pivot I'll go find five examples will great pivots they started in service you ended up in a product you started with a bring buggy ended up in the service and I'm gonna write these five stories down and I'm gonna prove to you that pivoting works there is totally not scientific that's like you have the conclusion I went to find the data to support it that's not how science works that's how American politicians work that's not how science works and also what motivates you to work by the way I'm sorry what motivates you to work oh I still have two tuitions to pay anybody who tells you I work for the sheer pleasure of increasing knowledge in the universe and bringing joy to people all that don't if these bills I would not be working and so every day you you interrupted my surf session today to be surfing where did you learn surfing in Hawaii or of Vantage Island with surfing I I kind of took up surfing both in Santa Cruz in Hawaii I started about five years ago and you should definitely not wait to your 60 to start serving that is are you late so let's then sum up the no questions and close this session for the serf sake and the products are asking how are we going to how are we going to survive in these outbreak times because there are lots of recommendations from the coaches advisors and mentis but they wanted to also know your opinion about and of course we have watched your video and listened to post guess about surviving tips but should you give some hints about how to survive longer periods in these times or how to find the masters in this time you know so every tip I have about arriving is in the podcast and in the YouTube video so you know just look up the era of perseverance in remarkable people calm or you know on YouTube there's a video about it also so that's every tip you have for surviving pandemic now how to raise capital right now you know I don't want to tell you it's impossible but you know I suppose if if you are Mark Zuckerberg and you said I'm leaving Facebook and I'm starting another company you would raise capital Greiner Perkins a Sequoia would be happy to find you although if you're Mark Zuckerberg why you have to raise capital is easy is a logical question so like right now I think you would be very is missing at all times it's very difficult even in the best of time it's very difficult to raise money from venture capital so now there pandemic you know make the difficulty and multiplied by a hundred and so I think that you should view richer capital as a absolute last resort you know it's if you wake up one day you say okay I might raise venture capital or I might get struck by lightning I would say getting struck by lightning is more likely even if the sky is blue so I don't want to like shake you up and depress you but you know venture capital raising I think right now it is very difficult and yes you are gonna hear anecdote about such as such raise five million dollars and ten million dollars and all that but the reason where you're hearing that story is because nobody else did it yes you you have got to develop a business model that is capital venture capital free and and I also you know it's very important for people to understand that venture capital is a very special kind of funding it's not for restaurant it's not for a store it's not for a consultancy it's not for a book it's not for you know some kind of new kind of knife sharpening it's not for a new iPhone case not for that kind of stuff venture capital is to create the next sales force the next Apple the next Facebook the next Pinterest the next intagram that's the venture capital game so if you think wow you know I make just the best hummus in all of Turkey so I'm gonna raise venture capital because I'm gonna have hummus calm ain't gonna happen because Hamas calm is not gonna be a billion-dollar organization so you know venture capital is a very special game the last question you have written lots of books and in these two months lockdown days have you ever I mean how many books have you read and do you recommend new books and you are mentioning on wiseguy that a book has changed your life should you also mention that yeah so the book that changed my life is a book called if you want to write by Brenda human so everybody should read that book now you're not all writers but it has to do with any kind of creative or entrepreneurial effort so if you want to program if you want to cook if you want to make movies if you want to right if you want to screen you know anything like that just substitute the verb so that's the book now what was the first question like my food on this way she'll every month the the first part is in last two months new book have you read yes so I I read books I skim books in order to prepare for my podcast right so really for example I interviewed Steven Pinker who's a Harvard psychologist so I had to read Steven Pinker's book I read I interviewed someone who was interned japanese-americans who was interned during World War two so I had to read her book farewell to Manzanar so for every podcast you have to do a lot of research in order to ask intelligent questions so if you looked at my podcast you can kind of figure out which books I read you know books written by those people but I never read nonfiction for fun or for interests and let me tell you why I figure if I read were nonfiction business book and it's better than my book I will get depressed wasted my time so there's no upside I never read nonfiction I do read fiction now having said that you know the kind of fiction I read is always about some US Navy SEAL he was retired with his wife and daughter the wife and daughter got killed in a terrorist attack he goes on a drug and alcohol binge his life has fallen apart one day he hears helicopters above his house he goes outside Secret Service is there we pull them all off they say okay get in the helicopter he gets in the helicopter they land at the White House lawn they go into the White House he sees the president and the president says that the CIA FBI you know Joint Chiefs of Staff they cannot control terrorism here's the presidential pardon in advance I want you to go out I just kill terrorists I don't hear about due process Wow just kill them all he goes home back in the helicopter he presses a button on his wall this closet opens up and there's like automatic weapons there's grenade launchers there's Stinger missiles there's all this stuff and he goes on a such killing bad guys so that's basically the plot of every book that I read scary but truth can I just say one more please dovetailing off of what guy is talking about the most important thing for all founders and entrepreneurs and you know startups whatever whatever you are is is to read and to not read just one kind of book if you just read business books it's like eating one food for the rest of your life you need to have a diet that is buried right like read nonfiction read history read all of these things are going to make you a better leader but if you just if you and I don't I mean no disrespect and by saying this but I guess I kind of do I'm saying it and but if you only read Malcolm Gladwell you will only be able to affect the Malcolm Gladwell series so right I mean Germany but a me you know that's also true of Guy Kawasaki if you only read Guy Kawasaki books a man I read your books but I read other stuff too I've read every single book but I'm telling you a chant Minh I think it's because you signed it for me like it kind of spoke honestly I put more in and I put more energy into my podcast at writing yeah great like your work has never been more important than it is right now a guy like night dipper seriously people if you if you go and listen to one of guys podcasts it's like it's like Game of Thrones like you can't stop you cannot stop and I spent you know three hours last night at midnight like listening like it is that good so anyway Brock sorry I didn't mean to for the entrepreneurs in particular watching this if you had to only listen to one of my podcasts it would probably be Steve Wozniak Steve Wozniak explains the art of Apple and let's just say the start of Apple is not about MBAs and analysis and market projections and all that it's because woz wanted an Apple one so you need to understand how Apple started and then if you want to listen to a second podcast it's by Bob Jill Dini and bossy Oh DeeDee is the godfather of influence and persuasion so his podcast explains how to persuade people to change their minds buy your products etcetera etcetera Amy guide thank you very much for this valuable time and for this awesome interview and we are excited to host you and now you need a Middle East until several times I love Istanbul I mean my 30s what an interesting country and I love the Grand Bazaar I just think that is what you call Commerce man that is that's how you do business and the last time I was there I spoke for Turkcell and so in the speech I said you know does anybody is anybody here can you get me on the roof of the Grand Bazaar where they made Skyfall because I guess there's a lot of antennas on the bazaar right so he got me in the roof and so I have pictures of me standing on the room with the mosque betray me and I call that guy fall so thank you and have a great time with the surfing we are very jealous about surfing time I mean we are locked on many Tsavo here but thank you very much Amy and guy again and hope to see you both physically and hopefully that is outbreak completes and we will be happy to welcome you in Istanbul again thank you thank you

Channel: Startup Istanbul

Views: 1,496

Rating: 4.9298244 out of 5

Keywords: Guy kawasaki, guy kawasaki 10 20 30, guy kawasaki podcast, guy kawasaki pitch, guy kawasaki apple, startup, entrepreneur, guy kawasaki books, guy kawasaki canva, canva, apple, marketing, digital marketing

Id: e7mXZlN-O50

Length: 49min 37sec (2977 seconds)

Published: Thu May 14 2020