Kris Jenner on Branding, Business, and the Kardashian Touch

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>> PLEASE WELCOME TO THE STAGE KRIS JENNER WITH CAROLINE HYDE. ♪ CAROLINE: THANK YOU. KRIS: GOOD MORNING. CAROLINE: WHAT A JOY TO BE HERE TO DISCUSS YOUR BUSINESS, YOUR SUCCESS IN CONTENT. WE JUST WANT TO SPEND ONE MOMENT THINKING ABOUT HOW YOU HAVE -- ABOUT HOW HEAVY YOUR HEARTS ARE. I KNOW YOU HAVE BEEN SPEAKING TO FRIENDS AND LOVED ONES ABOUT WHAT IS GOING ON BETWEEN ISRAEL AND HAMAS. KRIS: IT IS HORRIBLE, DEVASTATING TRAGEDY AROUND THE WORLD RIGHT NOW. EVERYONE HAS A LOT OF FEAR. I THINK THAT JUST TO AMPLIFY WHAT KIM SAID YESTERDAY IS THAT OUR THOUGHTS AND PRAYERS ARE WITH EVERYONE RIGHT NOW. LIKE SHE SAID, CHECK ON YOUR FRIENDS AND YOUR FAMILY. ANYBODY WHO MIGHT -- I KNOW SO MANY OF OUR FRIENDS ARE FEARFUL AND IT IS HARD. IT IS TOUGH. CAROLINE: YOU HAVE BUILT A POWERFUL SET OF MORE THAN 20 COMPANIES THAT YOU ARE INVOLVED IN. YOU HAVE KEPT YOUR FAMILY CLOSE AT ALL STAGES. WE BROUGHT EPA AS -- HOW MUCH WAS YOUR CONNECTION WITH PEOPLE BROUGHT ULTIMATELY FROM THE EARLY DAYS AND CHILDHOOD? KRIS: I STARTED WORKING AT MY GRANDMOTHER'S STORY WHEN I WAS ABOUT 10 YEARS OLD. THE DNA THAT I HAD IN ME AT A YOUNG AGE -- I GREW UP AS A PEOPLE PLEASER AND I WANTED EVERYBODY TO BE HAPPY AND PROUD OF ME. WHEN YOU START WORKING AT A YOUNG AGE, I WAS IN CHARGE. I GRANDMOTHER HAD A CANDLE STORE AND I WAS IN CHARGE OF THE GIFTWRAPPING STATION. I WAS WORKING ALL SUMMER WHEN MY FRIENDS WERE AT THE BEACH. I THINK OVER THE YEARS OF DOING THAT AND GRADUATING TO THE CASH REGISTER AND INTERACTING WITH CUSTOMERS AND BUILDING MY ENTREPRENEURIAL LIFE'S, I THINK YOU DO LEARN A CERTAIN AMOUNT OF FINESSE WITH YOUR AUDIENCE, YOUR CUSTOMER, TALKING TO PEOPLE AND COMMENCING SOMEBODY HAS TO BUY SOMETHING. YOUR PAYCHECK SOMETIMES INVOLVES HOW MANY SALES YOU MADE THAT MONTH. AND IT KIND OF DEVELOPED A LITTLE BIT OF MY COMPETITIVE SPIRIT BECAUSE I WANTED TO WIN AND MAKE EVERYBODY PROUD OF MY FAMILY. THE INSPIRATION AND WATCHING THESE WOMEN GET UP EVERY SINGLE DAY AND GO TO WORK, THAT WAS OUR WAY OF LIFE. MY FAMILY, WE ALL WORKED, AND THAT WAS HOW IT WAS DONE. I DID NOT KNOW ANY DIFFERENT. MY MOM, TO THIS DAY -- SHE IS ALMOST 90 AND SHE TALKS ABOUT HER WORK LIFE AND HER CAREER, ALL THE TIME BECAUSE SHE LOVES TO TALK AND WE REMINISCE. SHE TELLS THE SAME STORIES OVER AND OVER. SHE LOVES THEM COME ABOUT HER LIFE, AND HER STORES. >> THERE WAS THE WORK ETHIC AND THEN COMES THE POWER PERSUASION AND THE NETWORK THAT HE BUILT. WHO DID YOU BUILD THEM FOR -- FROM? >> I THINK I WAS AROUND SO MANY POWERFUL PEOPLE MY ENTIRE LIFE, FROM THE TIME I GOT MARRIED TO ROBERT KARDASHIAN -- THERE WAS A WHOLE LINE OF PEOPLE RUNNING STUDIOS. IT WOULD BE THE HEAD OF THE STUDIO AND PAYING ATTENTION WITHOUT REALLY REALIZING I WAS PAYING ATTENTION. I HAD AN AMAZING EDUCATION. I WAS A HOUSEWIFE AND I WAS RAISING FOUR KIDS AT HOME. IT WAS A BLESSED SITUATION BUT ALSO SURROUNDED BY BUSINESS SITUATIONS THAT I DID NOT EVEN REALIZE WERE HAPPENING RIGHT IN FRONT OF ME, BUT I MUST HAVE BEEN ABSORBING IT BECAUSE SOME LEADTIMES, I BROUGHT UP IN MY MIND ONE OF THOSE CONVERSATIONS THAT I HAD LEARNED FROM. I THINK I HAD A VERY LUCKY AND BLESSED EXISTENCE THAT WAY BECAUSE IT BROUGHT ME TO SOME OF THE LESSONS THAT I LEARNED. WHAT I LEARNED WAS BEING ABLE TO TAP INTO SOME OF THOSE RESOURCES AND BUSINESS RELATIONSHIPS THAT I HAD, IF YOU LOOK AROUND, SOMETIMES YOU DO NOT REALIZE WHAT IS RIGHT IN FRONT OF YOU. I AM SOMEONE WHO LOVES TO LEARN SOMETHING EVERY SINGLE DAY. I LOVE TO REACH OUT TO THE PEOPLE. EVEN IF I DO NOT KNOW SOMEONE, IF THEY HOLD THE KEY TO SOME MAGIC THAT I WOULD LOVE TO LEARN ABOUT, I HAVE NO PROBLEM CALLING SOMEONE UP AND A, CAN WE HAVE COFFEE OR LUNCH? I AM STUCK AND I DO NOT KNOW HOW TO MAKE THIS DECISION. I NEED A LITTLE HELP. CAROLINE: DID YOU CALL ON THAT MAGIC WITH HULU, FOR EXAMPLE? DO THEY COME TO YOU NOW IN THIS INBOUND MOMENT, HAVING CHRIS IN YOUR CAREER? -- CHRISTIAN NODE YOUR CREATE -- CRESCENDOED YOUR CAREER? KRIS: 20 SEASONS, OVER A DECADE OF DOING BUSINESS. WE HAVE THE MOST BEAUTIFUL FRIENDSHIP AND RELATIONSHIP. I THINK IT WAS TIME TO HAVE A NEW CHAPTER. MY FAMILY REALLY WANTED TO TRY AND TAKE A STAB AT THAT BECAUSE THAT WAS THE FEATURE IN OUR MIND. WE WANTED TO ELEVATE WHAT WE WERE DOING AND STREAMLINE THE SHOW AND HAVE A NEW AUDIENCE. NOW IT IS HULU AND DISNEY PLUS AROUND THE WORLD. THE SHOW HAS BEEN ACROSS THE COUNTRY AND SO MANY LANGUAGES. THAT TRANSITION FOR US, WE WERE VERY LUCKY BECAUSE WE KEPT THAT AUDIENCE AND BE GAINED NEW FRIENDS. WE STILL HAVE A WONDERFUL RELATIONSHIP. THEY ARE STILL AIRING SOME OF OUR SHOWS. IT IS A MUCH BRYANT -- A MUCH BROADER AUDIENCE. CAROLINE: IT WAS NOT LUCK THAT BROUGHT YOU TO SEEING WHAT YOU HAD NOT SEEN AT THE TIME, A CHAMPION THAT YOU WERE MARRIED TO AND YOU HAD TO LEAN ON THAT RELATIONSHIP AND THEN HE LEANED INTO INFOMERCIALS AND TELEVISION . HAVE YOU ALWAYS BEEN ABLE TO SEE WHERE THE CONSUMER IS GOING? >> I LIKE TO LEAN INTO OPPORTUNITY AND I LIKE TO THINK ABOUT WHAT THE NEXT THING COULD LOOK LIKE. THOSE DAYS, WE HAD BILLS TO PAY AND HOW IS THIS GOING TO HAPPEN? I HAD TO REALLY FIGURE IT OUT. WHEN I CREATED KEEPING UP WITH THE KARDASHIANS AND BROUGHT IT TO RYAN SEACREST, THEY SAID YES AND THEN 30 DAYS LATER WE WERE FILMING. I WAS VERY PERSISTENT ABOUT THE DIRECTION THAT I KNEW I WANTED TO GO IN BUT IT TAKES A VILLAGE. WHAT IS WHEN I SAY LUCKY, I FEEL LUCKY. THE OPPORTUNITY I CAN EXTRACT THIS AMAZING CAREER OUT OF, ALSO SHARE THAT WITH MY FAMILY. THEY HAVE RUN WITH IT. USUALLY, IN THE ENTERTAINMENT BUSINESS, THEY THRIVE AND GROW AND PERFORM ON THEIR OWN AND WITH ME, WE GET TO DO IT ALTOGETHER. IT IS NOT JUST ONE OF US. WE ALL GET TO HAVE OUR PART IN OUR PRESENT AND FUTURE. LOTS OF FAMILY MEETINGS. WE DISCUSSED WHAT NEXT STEPS ARE GOING TO BE. THE KIDS HAVE AN AMAZING WORK ETHIC. THEY NEVER STOP. IT TAKES A VILLAGE. THAT'S THE MAGIC. CAROLINE: WAS IT MORE THAN 20, CLOTHING, TO SKINCARE, TO CLEANING PRODUCTS, HOW DO YOU ENSURE YOU ARE REMAINING 100% AT THE TABLE WITH A BOARD? YOU ARE ALWAYS WANTING TO BE INTEGRATED WITH EVERY PART OF THE BUSINESSES. KRIS: DO YOU MEAN HOW DO WE DECIDE WHO'S GOING TO RUN THE BUSINESS? CAROLINE: YES. KRIS: I LIKE TO HAVE A PRESENCE IN THE BEGINNING AND IDENTIFY WHAT MAKES SENSE. BUT THE GIRLS ARE INTERESTED IN AND PASSIONATE ABOUT. WE USED TO TAKE ANYTHING. WE WERE LEARNING AND GROWING. LOTS OF STUFF DID NOT WORK OUT. AS WE'VE GROWN OVER THE LAST DECADES, WE WANT TO DO THINGS WE ENJOY AND THAT MAKES SENSE AND THAT WE ARE PASSIONATE ABOUT. IT'S DIFFICULT TO DO SOMETHING YOU ARE NOT INTO. MY JOB IS TO IDENTIFY THE COMPANY/BUSINESS, THEN HELPING TO BUILD THE TEAM AROUND THAT. WITH SKIMS, KIM THOUGHT ABOUT DOING A SHAPEWEAR COMPANY FOR 10 YEARS. SHE WAS WITH KENDALL. THEY WERE GOING TO DO THE RED CARPET. KIM WAS LEANING OVER A BATHTUB FILLED WITH WARM WATER AND TEABAGS AND SHE WAS DYING HER UNDERWEAR AND CUTTING IT UP. I WAS LIKE, WHAT ARE YOU DOING? SHE WAS LIKE, THIS IS WHAT I WANT TO DO. SHE DID THAT FOR YEARS. SUDDENLY IT WAS TIME TO START THIS BUSINESS. I ASKED THE PARTNERS TO COME ON BOARD. I KNEW HOW TO MAKE MAKEUP. I WASN'T SURE HOW TO MAKE SHAPEWEAR. I HAD TO FIND SOMEONE WHO WAS GREAT AT MANUFACTURING. THAT'S A GOOD EXAMPLE OF HOW OUR ECOSYSTEM AND OUR PROCESS WORKS. WE IDENTIFY A BUSINESS. WE GET IT FUNDED AND TRY TO GET IT OFF THE GROUND. WE FIND THE BEST TEAM TO PUT AROUND THAT. CAROLINE: SPAGHETTI AGAINST THE WALL? KRIS: A LOT OF IT. RIGATONI. CAROLINE: WAS IT A LEARNING? KRIS: AT THE END OF THE DAY, IT WAS MEANT TO BE. IT IS ALWAYS LEARNING. I WILL GET FRUSTRATED. SOMETHING IS NOT PERFECT. AFTER ALL, YOU HAVE TO HAVE EXPERIENCES TO GET TO ANOTHER LEVEL, ANOTHER CHAPTER. CAROLINE: ANY PROJECTS YOU TURNED DOWN THAT YOU WISH YOU HADN'T? KRIS: I DON'T THINK SO. THERE MIGHT BE A COUPLE. IN THE END, IT WAS THE BEST THING BECAUSE THEN YEARS LATER WE ENDED UP DOING IT OURSELVES OR WITH A PARTNER THAT MIGHT BE EASIER TO WORK WITH OR BETTER FINANCIAL OUTCOME. HOWEVER YOU WANT TO LOOK AT IT, THERE IS ALWAYS A REASON. CAROLINE: THE PARTNERSHIP WITH HULU, YOU DECIDED THIS WAS THE MOMENT TO MOVE TO STREAMING. DO YOU THINK THEY SHOW IS -- A SHOW IS INTEGRAL TO THE FAMILY UNIT? KRIS: IT'S ALWAYS BEEN AN AMAZING FOUNDATION FOR EVERYTHING ELSE. PLEASE LOVED DOING IT -- WE HAVE LOVED DOING IT. WE HAVE HAD AN AMAZING EXPERIENCE WITH HULU AND DISNEY. WE LOVE WHAT WE DO. WE'VE BEEN DOING IT SO LONG, WE'VE FIGURED IT OUT. EASIER SCHEDULE ON SOME LEVELS. IF ONE OF THE KIDS IS BURNT OUT, SOMEBODY ELSE WILL DO THE HEAVY LIFTING. OUR CREW IS AMAZING. THEY ARE PART OF OUR FAMILY. WE HAVE SUCH A GREAT TIME DOING IT. WE ALL GET TO WORK TOGETHER. IT'S A PLUS ALL THE WAY AROUND. HULU HAS BEEN AMAZING. IT'S GIVEN US THE CHANCE TO ELEVATE THE PRODUCTION VALUE AND DO SOME THINGS MAYBE WE DID NOT DO BEFORE. THAT'S FUN. CAROLINE: THERE IS A NEW AUDIENCE. THAT IS WHERE YOU NAVIGATED. HE THOUGHT ABOUT AUDIENCE. HOW DO YOU THINK ABOUT THE LANDSCAPE OF SOCIAL MEDIA? ARE YOU RELATIVELY THOUGHTFUL ABOUT IT? KRIS: GOOD QUESTION. WHEN WE FIRST STARTED, THERE WAS BARELY TWITTER. FACEBOOK AND TWITTER. NO INSTAGRAM. NO SNAPCHAT. NO TIKTOK. I LOOK BACK ON THAT. KIND OF REMARKABLE. SOCIAL MEDIA IS CRAZY. IT'S FIRE. IT CAN KEEP YOU WARM OR BURN YOUR HOUSE DOWN. SO DRASTIC. I COULD GO ON FOR HOURS ABOUT SOCIAL MEDIA, MY GRANDCHILDREN. CAROLINE: DO YOU WORRY? KRIS: OF COURSE. IT'S A NEGATIVE PLACE AT TIMES. IT'S A GREAT PLACE AT TIMES. IT'S GREAT FOR BUSINESS. IT'S AN AMAZING FOCUS GROUP. IT'S BUILT-IN. WHEN KIM FIRST HAD HER FRAGRANCE, SHE REACHED OUT TO TWITTER. THEY TOLD HER. SHE DID IT. IT WAS A SUCCESS. HOW DID YOU FIGURE THAT OUT? SHE TAUGHT US HOW TO NAVIGATE SOCIAL MEDIA PLATFORMS. NOW, IT IS A SPECIAL TOOL. IT CAN BE SCARY FOR ME. I'M TALKING PERSONALLY. FOR ME, I HAVE 13 GRANDCHILDREN. THAT'S A LOT OF LITTLE HUMANS TO WORRY ABOUT. CAROLINE: HOW DO YOU THINK ABOUT PROTECTING THEM? DO YOU THINK IT WILL STILL BE AROUND? KRIS: IT'S ALWAYS GOING TO EVOLVE. I DON'T KNOW WHAT THE NEXT PLATFORM IS GOING TO BE. FOR THEM, THEY HAVE RULES AND PARAMETERS, HOW THEY USE SOCIAL MEDIA, WHEN THEY ARE ALLOWED TO GET ON. MY OLDEST GRANDSON WILL BE 14. HE HAS A CELL PHONE. CAROLINE: THEY, I AM SURE LOOK TO YOU FOR GUIDELINES. DO YOU LOOK TO FOR PARAMETERS AND MENTORSHIP? KRIS: I HAVE AMAZING FRIENDS WHO I HAVE BEEN FRIENDS WITH SINCE I AM 20 YEARS OLD. TOMMY HILFIGER. MANY PEOPLE WHO HAVE DONE THE THINGS I WOULD LOVE TO DO, I'M SO PROUD OF, BUSINESSES THEY BUILT. THEY'VE SHOWN ME THE ROPES. MY TRUE PEOPLE I LOOK UP TO IS MY MOM, MY GRANDMOTHER WHO TAUGHT ME SO MUCH, MY KIDS WHO INSPIRE ME EVERY DAY. THEY DRIVE ME CRAZY. DON'T GET ME WRONG. I FEEL TOTALLY BLESSED TO HAVE GRANDCHILDREN AND KIDS. THEY KEEP ME REALLY HAPPY. CAROLINE: I'M NOT GOING TO SAY BALANCE, THERE IS NEVER BALANCE, BEING VOYEURS DOESN'T LOOK LIKE BALANCE BUT YOU MANAGED TO WEAVE TOGETHER BUSINESS WITH FAMILY, YOU HAVE TO WORRY ABOUT LACK OF TIME TOGETHER -- I'M INTERESTED IF YOU THINK THAT BALANCE CAN CONTINUE GOING FORWARD OR IF YOU COULD GIVE ADVICE TO OTHER MOTHERS? THEY EMBRACE A NEW CAREER TRAJECTORY? WHAT WOULD YOU SAY TO THEM? KRIS: THAT'S INTERESTING WHEN YOU SAY DECIDE. IT'S A DECISION ONE MAKES. FOR ME, I HAD TO FIGURE OUT HOW I WAS GOING TO MAKE A LIVING AND PAY BILLS AND CREATE A LIFESTYLE AND A LIFE FOR MY KIDS THAT I WAS HAPPY AND PROUD ABOUT. THAT MEANT FIGURING IT OUT. I STARTED FILMING MY SHOW WHEN I WAS 52. THINK ABOUT THAT. ALL THE TIME IN BETWEEN. IT'S CRAZY. I THINK ABOUT HOW OLD I WAS. CAROLINE: YOU WERE YOUNG. KRIS: I KNOW, IT SEEMS VERY YOUNG NOW. AT THE TIME I THOUGHT HERE WE GO. A WHOLE NEW CAREER. COURTNEY AND I HAD A CHILDREN'S SHOP. I THOUGHT, THIS SHOW IS GOING TO BE SO GREAT. WE ARE GOING TO SELL SO MANY T-SHIRTS. [LAUGHTER] I WAS SO HAPPY. THEN, THE SHOW DID GREAT. WE COULDN'T KEEP THE STORE. WE DIDN'T HAVE SECURITY. WE WERE GOING TO GET BOMBARDED. OUR JOURNEY HAS BEEN ONE OF LEARNING ALL ALONG. CAROLINE: WHEN DOES IT STOP? KRIS: ONE MORE THING. ANYBODY THAT WANTS TO START A CAREER, 52, 62, 102, THERE IS NOTHING MORE BEAUTIFUL THAN THAT. TO HAVE THAT ENERGY. IT KEEPS YOU YOUNG, CREATIVE AND FEELING WHERE THE AND WORTHWHILE. YOUR SELF-ESTEEM GOES UP. HAVING A SCHEDULE. ALL OF THAT. THERE ARE SO MANY THINGS I COULD GO ON ABOUT. MENTAL HEALTH, PHYSICAL HEALTH, SPIRITUAL HEALTH. ALL OF THAT. HOW GREAT WE ALL FELT TO BE HAVING THOSE OPPORTUNITIES COME OUR WAY, REALLY GOING OUT SEARCHING FOR THEM. CAROLINE: DO YOU EVER WAKE UP NOT MOTIVATED? KRIS: YEAH. [LAUGHTER] CAROLINE: WHAT DO YOU DO? KRIS: I GO BACK TO SLEEP. [LAUGHTER] LISTEN, IF I WAKE UP AT 4 A.M. AND THINK, I CAN'T DO THIS, YOU KNOW HOW YOU GO BACK TO SLEEP, YOU LOOK AT THE CLOCK, IT'S 6:50 A.M. AND I MIGHT, I OVERSLEPT ON MY GOD. I AM SILLY. WEAR AN AURA RING. IT'S BECOME AN OBSESSION. I'M SO COMPETITIVE WITH MYSELF. TODAY I GOT 87. I WAS SO MAD I DIDN'T GET 90. THE RESTFUL PART, I AM A LOST SOUL. THE SLEEP I CAN EXCEL AT. THAT'S WHAT I CONCENTRATE ON. THAT TELLS YOU ABOUT MY PERSONALITY. I WANT TO CONCENTRATE ON THE THINGS I CAN DO OK AT AND TRY MY BEST THE NEXT NIGHT. KIM BEATS ME EVERY NIGHT. SO ANNOYING. CAROLINE: WE RUN OUT OF TIME. A DAY WHERE YOU HAVEN'T FELT MOTIVATED OR YOU HAVE DONE A MILLION AND ONE THINGS AND NEEDED TO RELAX? KRIS: I JUST PLANTED A VEGETABLE GARDEN, CHLOE AND I. WE LIVE NEXT DOOR TO EACH OTHER. IT'S GREAT. WHEN YOU PLANT A GARDEN, YOU DON'T GET MILLIONS OF VEGETABLES THE FIRST WEEK. YOU GET LITTLE BITS. CHLOE AND I ARE SPLITTING THE LITTLE BITS. IT'S GETTING FUNNY. I WILL STEAL SOME OF HER BITS. SHE WILL STEAL SOME OF MINE. WHAT I LOVE, I LOVE DOING THINGS THAT ARE CREATIVE. DESIGNING THINGS. THE VEGETABLE GARDEN MAKES ME HAPPY. GOING ON WALKS MAKES ME HAPPY. CLEARS MY HEAD. JUST BEING WITH THE KIDS. SOMETIMES I GO TO BED, FIVE NIGHTS A WEEK, AND I WILL COUNT HOW MANY GRANDKIDS I GOT TO SEE THAT DAY. IF I GO TO CHLOE'S AND SHE'S HAVING A PUMPKIN CARVING PARTY AND THERE IS SIX GRANDKIDS, THEN I AM HALFWAY THERE. I HAVE A COMPETITION WITH MYSELF. CAROLINE: YOU ARE ABOUT TO ADD A 13TH. CONGRATULATIONS. I HOPE YOU GET TO SEE IF YOU GRANDCHILDREN TODAY. KRIS: THANK YOU. [APPLAUSE]
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Channel: Bloomberg Live
Views: 21,045
Rating: undefined out of 5
Keywords: Caroline Hyde, Kris Jenner
Id: 0W8T9QKQAMA
Channel Id: undefined
Length: 22min 43sec (1363 seconds)
Published: Thu Oct 12 2023
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