This is a Xiaomi tablet. This is VIVO's tablet. This is OPPO's tablet. This is Huawei's new tablet. Adding up all their prices can buy this 11-inch M4 iPad Pro. Before the video starts, I just made a little joke with you guys. Because adding up the price of all these tablets wouldn't be enough to buy this iPad Pro, which has 512GB of storage. Every time I've watched Apple's launch event, it's always been a lot of fun. This time is no exception. It's all about the showmanship. However, in preparation for this video after using this iPad for a while I felt it was quite different even a bit satisfying. Some of you may have noticed that throughout 2023 Apple didn't release any new iPads. Now, almost halfway through 2024 Apple has finally come out with a big update for the iPad, featuring the all-new M4 chip and a brand new screen. The change in viewing angles is even more significant. The previous Mini-LED version of the iPad has a noticeable dark edge around the perimeter, which Feels unworthy of the price. It's over 30 degrees in Shenzhen now. So for simulation the situation of winter I put the iPad Pro mini-LED into the fridge, which is now set to 6 degrees Celsius. Then this iPad the Mini-LED version It didn't go as far As to be shut down But the pixel dragging is really serious. In comparison, this OLED version is much more resistant to cold temperatures. You can see that it's much smoother. I'm not sure how people in Northern China use their iPads in the winter. If we are taking this iPad in its entirety Into consideration undoubtedly, it is an upgrade. A very Apple-style upgrade. Kind of like When your mom knows you like something, without fully considering whether you need it or not, she'll give you what she thinks is the best. Yeah. No one asks it to be thin. But Apple chose to be make it thinner. Trying to awe people once again With extreme manufacturing techniques. But Apple's efforts are focused on their own objectives, regardless of your needs. Compared to the thinness of a few millimeters, adding space to the battery for double battery life would make me feel more "awesome". By the way fun fact for you this iPad Pro is thinner than the previous version, while the battery becomes bigger. So achieving double battery life is not just a dream. To me This generation of iPad remains an iPad. It didn't make the leap as we expected And it's definitely not a step back. Based on the regular Hardware upgrade It's not hard to see that Apple is worried, which I'm not the only one feeling this way. In 2018 Apple made the biggest update on iPad Pro since its first launch, A full screen, A new stylus and Face ID Making iPad Pro the best performing tablet on the market. For Android tablets at the time: OPPO and VIVO were not working on it, Xiaomi didn't update its tablet. Only Huawei tablet can still make a mark on the market. But at that time there is no Harmony OS Interconnection. And there's no handwriting experience that can compete with the Apple Pencil, making iPad Pro virtually unbeatable. And at the end of that year, according to Apple's public earnings report the iPad business accounted for almost 8 percent of overall revenue. But in 2023 the challenges faced by iPad Was totally different now. Mobile phones get bigger and bigger. The foldables and wearable devices of AR and VR also posed a challenge. How about OLED? Not just Samsung, Lenovo and Huawei were also producing OLED displays. Even the strategy of selling tablets in different sizes Was not new. Android makers even sell tablets larger than 13 inches. Xiaomi even sells tablets ranging from over $110 to $400 or $550. This is the pressure from the same product category. The pressure from their own products is even greater. Mac is simply the iPad's lifelong rival, which is bigger and more powerful, with a more complete system. Even on third-party platforms you can find MacBooks that is cheaper than the iPad Pro. It's Apple's turn to stand still. Apple hasn't released a new tablet all year. On Apple's earnings report, the iPad share became 5.87%, which is the lowest in recent years. Ahh ~ It seems like iPad is over the hill Right? However After doing nothing for over a year iPad is still the best-selling tablet in China. Everyone is laughing at it While everyone is trying to be the next one. What is it that iPad has done right? To me Although everyone is questioning tablet productivity iPad is still the most productive in the market. Speaking of paperless studying Notability and Goodnotes are the most talked about. And also Procreate. For the time being There really hasn't been A better software. Even for DaVinci and Final Cut Apps that are too complicated for tablets Their iPad version Work much better than others. All these are not exclusive to iPad There are other features That only iPad can provide. For example, the floating windows To me, iPad has given it the most thoughts. The windows can be freely adjusted And dragged at will The left column is the desktop Swipe with four fingers You can switch between different apps And the dock Makes it easy to Open apps on the desktop currently being used. If an app is blocking another app underneath The bottom one will move away automatically For you to better click it The overall experience is very user-friendly. Although people are complaining about it It's still the best working tablet so far. It's got the best floating window experience And the most pleasing Adaptation of Apps to different sized windows When being adjusted. And there is Apple Pencil. The latency is on tier 1 Now it's got more functions Squeeze gesture Haptic feedback And gyroscope Different angles and brushes Leave different shadows on the screen Apple makes its stylus More like a real pen. Another reason for choosing iPad is For iPhone users You can instantly sync files saved on your phone Check out the Health APP Which has my Huawei body fat data heart rate and steps on Apple Watch And I really like the reminder app It reminds you through multiple devices Things you set up in advance If you don't click done It's just there all day long. For iPhone users Choosing iPad does save them a lot of trouble. But even so When this iPad Pro came out unsurprisingly It was still criticized. The meaning of the existence of iPad Is that It serves as a reminder that Apple's still got it. More importantly At this price range It doesn't matter if it sells well It sure prevents you from buying quality tablets At a cheap price. It's kind of like How mobile communication companies adopt tie-in sales For example, I just want 1000M bandwidth Yet it comes with call time and texts And on this, all I want is High refresh rate, stylus pen And adaptation to future apps. But Apple has to give you The most powerful chip on the planet Laser radar High product positioning In addition High price. now iPad Pro wanted to make a big return But ended up being criticized. Other iPad lines Are more than stranded. What should we upgrade? A new chip doesn't do anything Definitely not A better pen. Or maybe a inferior pen? That sounds good. This hierarchical product line Must've kept iPad's product manager very busy. iPad is full of contradictions. Before complaining Think about it Do you need A more expensive and versatile tablet or a cheaper version that works just fine? I think that's the biggest issue Facing Apple and iPad. Period. Will a complete Final Cut or DaVinci make people want an iPad more? On the contrary The stage manager Is a more positive path forward. It allows for more apps on the screen Without jamming it. It's very much useable. People who actually use it May feel Stage manager is more useful Than fitting a bigger icon In an editting app. A more powerful iPad Doesn't necessarily need more functions. iPads are becoming more and more like Macs But that doesn't meet the expectations of iPad users. OK, that's all For today's video. If you found this video Helpful Make sure you give me a like and subscribe This is very important to me I'm Cherry I'll see you next time bye
