Iconic 1940's Makeup Tutorial

hello everyone today we're doing an iconic 1940s makeup look I've taken some inspiration from stars like Rita Hayworth Vivian Lee Veronica Lake and Co it's feminine and elegant one of those era makeups that I think translates really well even today because it's just classically beautiful this is also a super duper exciting video because it's part of collaboration called makeup Through the Ages so I'm teamed up with some amazing YouTubers I'll link their eara makeup looks in the description box down below and on the screen at the end of this video so that you can check them out after you watch this video okay so let's start we are going for complexion perfection today because that's something that stars of the time would have worn so I'm blending a medium coverage Foundation all over my face and then I'm going in with my beauty blender which is my tool of choice when building coverage because it seems to keep the skin looking really touchable and tactile today I'm using the Armani Lumina silk which is the most photogenic Foundation that I've ever encountered if I were getting married which I'm not by the way this is an heirloom but if I were I would use lum silk because it just pictures flawlessly for the Brows there is quite a distinctive brow shape in the 40s it's quite full and natural with a very exaggerated Arch okay so to achieve this brow shape I've brushed all my hairs upwards and I'm adding a few extra hairs to the highest point of my Arch I'm also really extending my brow here my brow tail we're going for a lot of length so so more often than not I noticed that 40's brows were very rounded but I did notice that some stars like uh Lauren bco and ingri Bergman they had quite angular brows and so do I so uh we're just going to work with it okay onto the eye look it's not a big eye look it's actually quite simple I'm going to start by taking an ey Shadow that's about one shade lighter than my skin tone and I'm dusting that from lash line to brow this is going to act as a subtle highlight ler on because I noticed that the brow bone and the mobile lid were really prominent in this era so for this look I want really deep sunken sultry sockets and I don't got that naturally so we're going to fake it I'm starting off with a medium chestnut shade and I'm blending that through the crease to give it more depth I'm taking that right into the inner corner I'm also going to swoop that shadow here in sort of a c shape I noticed this Shadow a lot in um photos and it makes it look as though the brow bone is protruding even more I'm then going in with a deeper gray shade and nestling that tighter into the crease this is not meant to really register as makeup it's more clever definition to make the eye look deep set oky dokie from what I can tell it doesn't look as though there was a huge emphasis on liner it was more about the Lash es so I'm going to be using this Physicians Formula liquid eyeliner in the shade black it's not actually black it's gray and that always irritated me but it's actually perfect for this look so I'm creating a very thin line all the way across the top lash line now sometimes I see a wing and sometimes I don't so I'm going to add a little wing another thing that I always do when I do um when I do what I do what I do I don't know another thing that I always do is I tight line the top lashes this is just to get those distracting gaps of skin it really condenses the Lash line onto the false lashes and it is a big part of the 40s look and I love forse lashes so this is my kind of era to to me the lashes look perfectly separated and fanned so you want to avoid anything too wispy or lashes with a crisscross motion I've chosen uh these lashes by Sephora they're very separated and very faned and they fit the bill so to apply the lashes I'm going to drop them first just on the middle of my lash line and then I'm going to pull the Lash band and anchor as far as I can towards the outer corner of my eye so by anchoring the the falce lashes very far towards the outer Corner what you get is this effect where the lashes extend and they cast The Shadow to give us that sort of sleepy Bedroom Eyes F fertile kind of thing so the last step would be to add some mascara just to blend the false lashes to the Natural ones I'm just adding that mascara to the top lashes not to the lower lashes because to me the lower lash line Looks entirely bare so back to the rest of the face if you look at the black and white shots of the 40s stylet you'll see that they have this incredible bone structure cheekbones that could cut ice and I was actually quite surprised to discover that shading was popular at the time now before I Contour I'm going to highlight and for this I love the Maybelline instant Age of wind eraser dark circles what I don't love is this damn sponge does anyone know if I can rip this off and will it still dispensed product cuz I just find that really yucky okay so I've dispensed some of that product on the back of my hand and I'm going to dab that onto the tops of the cheekbones a little bit towards the center of the face a bit between the Brows little bit on the chin all over my face and just some quick concealer before I forget so now that I've done all my wet products I'm just going to set my entire face with some setting powder so 40's skin was very matte but also I'm using a powder Contour today and it will adhere much more evenly over a powdered surface I want all the cheekbones so I'm going to be using my favorite Kevin aucoin sculpting powder and my favorite Ry maras ultimate cheekbone and I'm dipping the shorter bristles into the Contour powder and carving out those cheekbones I'm also running a bit of that Contour powder directly on the Jawbone to slim it down a little bit so now for the lips definitely the most striking and iconic part of any 40s makeup look red lips were seen as a sign of strength and patriotism and the lip shape is also really interesting the upper lip is very rounded and full so I'm going to start by making some alterations to my lip shape with a red lip penil pencil if you don't like overlining the lips look away now I'm adding some volume to the outer portions of my upper lip but I'm keeping the shape very round no pointy edges I'm also Feathering that lip pencil inwards so that my lips wear evenly and I don't get that sort of ugly outline after a few hours so picking a lipstick for this tutorial was excruciating these are my first world problems finally I decided upon on this one and this is by Terry funky Ruby and it's a blue based pinky sort of red so using a lip brush I'm going to really work that lipstick into the lips so that it becomes a satin stain 40's lips whether they be orange red or blue red were always more of a satin finish it wasn't the glossy finishes that we saw in the 50s with Marilyn Monroe so give the lips a really good blood once the lips are on I can really gauge how much blood I need and I'm actually going to be using the same lipstick I've put a little bit on the back of my hand and I'm really buffing it into a stippling brush so the point where the brush is pretty much dry and all we have is a dry pigment and that way I can apply over a powdered base blush placement was sculptural so I'm stting on the side of the apple of the cheek and making my way up the cheekbone so lucky last step and totally optional but I'm going to de CER exactly where my lashes cast The Shadow and I have that darker eyes Shadow on an angle brush I'm going to exemplify it so it's almost as though my lashes are so heavy that they're casting this incredible Shadow and that guys is my 1940s face I really hope that you enjoyed this as much as I did and maybe learn something a little bit new as I was doing research for this look actually I kind of started musing to myself what do you think will be the defining makeup trends of this era our current ERA is it the Kim K highlight cuz I'm not entirely sure and I'd be really curious to know what you think uh make sure you hang around for a few seconds to see the other era looks I hope you all have a wonderful day and I will speak to you very soon bye-bye a

Channel: Karima McKimmie

Views: 313,112

Keywords: 1940s (Event), Cosmetics (Industry), Tutorial (Industry), Era, Decade, Luminous Silk Foundation, SUQQU Brow Pen, MAC Blanc Type, Rouge Bunny Rouge, Physicians Formula, Pixi, Sephora, Benefit, Maybelline, Ellis Faas, Kevyn Aucoin, MAC, By Terry, Makeup, Beauty, Look, Collaboration

Id: k7hBUGY6XEE

Length: 10min 18sec (618 seconds)

Published: Fri May 16 2014