How To Write Blogs That Make Money - Beginner Friendly!

let's go to the beginning which is the types of content that align you with what people are purchasing because the truth is not all blog posts are going to be valuable to you as a business owner an example would be a random blog post about cat videos let's say you've compiled a bunch of funny cat videos people who find that blog post they might enjoy it but what are they actually going to purchase and the answer is probably nothing but people are purchasing two things very very commonly right now number one physical products the user behavior of most americans and most of the western world right now is shifting online even more due to kind of global issues that are going on so not only have we already been buying online we're buying more stuff online and we need help figuring out which one is right for me and then the second thing that people are willing to invest in already is transformation and transformation it's a big word it sounds like a big thing and obviously someone who loses 300 pounds that's a transformation but transformation can also be smaller and more specific like i want to be able to beat my friends at the game of golf and a golfer who goes from not being able to beat their friends to being able to beat their friends at a round of golf that is a transformation and we can get even more specific right how to hit the drive straight off the tee or how to serve at tennis or how to return a serve at tennis so transformation doesn't have to be these really large grandiose things but people are willing to invest in transformation so we're gonna jump on the computer and get started and the first thing i gotta remind you is that if you haven't started your blog yet if you're not in motion if you're not publishing then nothing's going to happen so i need you to actually start your blog and every post you write following this template both templates and more it's practice if you haven't started your blog you can always go to milesbeckler.com and on the very top there's a post that says start your blog this is a 100 free tutorial and i go through step by step by step by step on how to get your blog started right so it'll get picked up by google early we're also going to talk about building an email list and right here next to it start your email list i show a 100 free landing page tool and a 100 free email software and again step by step how to set it all up that will be relevant as we talk a little bit more about the transformation level so the first place i want to go let's talk about transformation let's talk about really how do you map out this transformation the blog post type here the template is a how-to post and don't let the simplicity of the how to post idea think that it's something small and insignificant how-to posts mean that you are a teacher you are an educator and when you actually teach people through a how-to piece of content how to do something they are so interested in learning more from you the example okay if you are actually teaching people ping pong and you're teaching them how to serve at ping pong and their serve absolutely stinks and they read your blog post and they go do what you told them they take the drills and they actually do the things you told them and their server gets better guess who they start to trust as their trusted advisor in the world of ping pong it's you so what does that mean they're more willing to read your other content and they're more willing to get on your email list and this is where having a great lead magnet like a five day challenge write a five day challenge to up your ping pong game a five day challenge to improve your tennis serve these types of lead magnets that drip them one drill one step one tutorial a day every day for five days we'll get them on your email list and you've probably heard before that the money is in the list which it is at the end of that you can sell one-on-one coaching sessions you can sell courses you can recommend specific paddles and rackets and blades and tools and techniques etc you could sell other people's courses as an affiliate okay are you seeing how the how to post leads to your opt-in that leads to your email list and that leads to the sale this is how you build the biggest asset so what do you make your content on how do you structure a great how-to post so we're gonna go to udemy right now now udemy is a course uh creation world it's a it's a platform where course sellers can sell their courses and i don't think real quick we never copy people's content plagiarism is bad and wrong but we are able to go look at the structure that they're using to understand the structure that would work for us to help our people get transformation because that's what these courses are selling is transformation so up top i'm gonna search tennis to get us started right and the idea here is that i teach tennis i'm a tennis pro or i play tennis and i'm helping others up their game and here we see the number one result that comes up is andre agassi you know i'm gonna go out on a limb and say this guy knows how to play tennis so i'm gonna click and i'm gonna look at the structure of his course okay because his course is teaching people how to play tennis better when you scroll down below what they already bought you can see the course content and it's broken up in modules and lectures and you can see that i can toggle the introduction open and close so what am i looking at here well i can see that andre decided this professional tennis player decided in his world that it's important for people to know how to do a forehand a backhand a serve a return of serve a volley etc etc etc but how does he teach them well now i can go look at what's important under each one so if i was crafting a how to post on how to hit a better forehand shot okay that's the transformation i'm helping them get with my free blog post i would want to make sure i overview it i'd want to make sure i talk about the grip this 12-inch rule i don't know what that is but i'm guessing that's placement on the course so i know i need to have a placement on the court uh component within that the take back okay so that's a motion the follow-through so we're talking about the swing itself the tennis ball is a clock so somehow looking at the ball eyeballing the ball and how to deal with the pace the speed at which the game is coming at you guess what if i write a blog post that's 100 purely my content right i'm not going to buy this course i'm not even going to look at what's in this from him i don't even care i'm looking at the structure of it because the structure of this course it's been purchased by sixteen thousand people and of the sixteen thousand people four thousand people said that this is a four point five star which means that of the sixteen thousand people four and a half thousand people 25 percent got such a good transformation that they came back and rated it very very very positively which means the structure of the content worked therefore if i apply this structure with what i know about tennis from all my years of playing tennis and coaching tennis and being tennis but i use the structure that's already proven my blog post is going to have impact and my blog post is going to work for the people so this is a great way to essentially outline the different posts and again we'll talk about how to write them at the end we're working on the structure and the foundational outline ideas first the second place we can go is to amazon kindle best sellers okay so i'm on amazon.com and you just go to the kindle store and then you click on kindle ebooks if you need you could just type in kindle ebooks into the search and you want to get here which is the best sellers in kindle ebooks now you can obviously go down category by category to find the different categories that you're in if you want you just kind of keep clicking through and you'll find it or you can just search from within the kindle store so one thing i'm going to search is how to start a photography business okay and it auto populates which tells me there's people searching this and now i'm just looking at what ranks and what has high reviews it's the same theory the same thesis that we had before one two three launch how to start a photography business when you have no money no time and no energy perfect i'm a professional photographer i've taught friends to do it and now i've got a blog that's teaching photography and photography business and all of that this is where i want to look and then you can click on the book cover you see how it says look inside if it doesn't say look inside you can't look inside but when it does you just click on it and what i'm looking at here is the table of contents okay so here it is so he's got three phases dream it plan it do it okay so you could replace this with ready aim fire is essentially the three ways and then under dream it which is readying it uh what do you want so goal setting um plan would be how to get it what can stop you looking out for common mistakes and then planning it uh the right gear so the gear could probably be broken down right camera lighting lenses etc etc studio backdrops etc develop your talent so like how to actually build the skills as a photographer to be marketable as a professional um building your portfolio and setting up like like this is the structure okay so i've literally just found the structure and again uh like it's never cool to plagiarize it's in fact illegal to plagiarize but looking at and borrowing the structure of what's already working just makes sense right we're just allowing their research to help i'm going to go plug in i'm going to improve on this i'm not going to just go mirror this i'm going to say okay that's a great starting point for me to work off of i'm going to build a really rough basic outline off of this possibly in like workflowy or in just microsoft word or google docs and then from there i'm going to go just add to it i'm going to improve upon it and i'm going to make it mine improve upon it and make it yours that is the absolute key so really on on the amazon side of things looking through the best sellers is key one of the a couple of things you want to look at is good review ratings okay this one has no one-star ratings at all and it's got five stars and you want things that rank relatively high because when they rank relatively high that means amazon has data that says that it's a good user experience and obviously you would go through more than one of these right we would look at other ones to really make sure we've got all of the bits and pieces covered in our ultimate guide to starting a photography post and if someone lands on your ultimate guide to start a photography post and here's their table of contents um if someone lands on this post and they read through it and they're like man this was great and you have an opt-in box at the bottom that are the seven tips to becoming profitable in 30 days or the seven day kickstart your photography business challenge and they opt in for that they're now on your list and at that point you can recommend gear as an affiliate you can recommend courses as an affiliate you can sell one-on-one coaching to them you can sell them a membership there's a lot of places you could go once they convert to your list and the fact that you're willing to give great helpful information that people are obviously purchasing you give that away for free it's structured wonderfully they go through it they have their aha moment they see you as a trusted advisor bingo now they're ready to take that step in your direction which is not buying from you it is obtaining more information it is that first step that you want them to take is getting on your email list and this is how you grow the email list with the how-to posts that covers it for template number one now as we go to template number two remember that i'm using one different tool for each of these templates you would obviously use all three of the tools for all three of them as mix and match okay i'm doing this for efficiency sake so i don't think one tool is right for one template and one tool is right for the other template this is kind of a mix and match scenario now the next tool we're going to talk about is pinterest now pinterest is brilliant because pinterest is a decision platform when people are planning when people are thinking about doing something in whether it's remodeling their kitchen or whether it's making new recipes at home or whether it's learning knitting crafting crocheting etc putting on they go to pinterest to essentially find inspiration and define which one to purchase which brings us to template number two which is the best blank for blank now we all think we are unique in this world so what people might be looking for in the world of golf would be the best driver for left-handed people the best driver for short guys the best driver for 50 year old women because the 50 year old woman believes that there's a right one for her there's a physical product in the world that she's passionate about that is going to give her a competitive advantage she just doesn't know which one it is and she doesn't necessarily go to amazon immediately to go buy it because she doesn't know which one she wants where does she go to find what she wants to buy pinterest is one of the locations obviously google as well which is why we're going to build this out as a post that's going to be optimized for google which you're going to learn again at the end how to optimize these types of posts for google but what we're also going to do is create pins and we're going to market it on pinterest because pinterest is going to tell us exactly what's working so the best blank for blank now if you know what you're after okay uh best driver for 55 year old women great just type that in and see what comes up and you can just make sure that the auto populate autocomplete matches which we'll do in a second but if you don't know what the best blank for blank is this tool can actually seed you and we're gonna leverage the autocomplete and we're also gonna leverage the little bubbles that come up behind below it um you'll see more of these bubbles here in a second you'll get what i'm saying so the first thing i'm gonna do is let's do um best crochet so let's say we're in the crochet world so best crochet and it automatically tells me what people look for okay so it's best crochet patterns hair hooks stitches for blanket dishcloth pattern hair so i'm seeing patterns for bulky yarn so i'm gonna go into hooks hooks are the actual things that i think that are used for crochet not much of a crochet i'm just using a random example here so i'm gonna say best crochet now i'm gonna type in hooks and i'm gonna put four and i now see seated by what's already been searched by 380 million pinterest users who spend 80 more than most other social people right this is a planning platform remember that that's the key to the research on this platform um best crochet hooks there's two types i would absolutely make sure that i have a blog post for both of these best crochet hooks for beginners best crochet hooks for arthritis and guess what else i would have how to post that aligns with this are you seeing how these work together so from here i can just literally go into best crochet hooks for beginners and when i'm saying bubbles you'll see on a future one that some bubbles pop up below and that means there's another sub level deep but on this we're there we just we get it this is the best crochet hooks for beginners this is the long tail keyword phrase i would target and then obviously i would be able to go work and find the other ones or for arthritis would be the other ones there so let's do um best golf since i've used that a couple times so beth's golf clubs courses irons gifts for him so it populates a best blank for blank for us okay the best golf gifts for him the fact that it's auto populating that right off that to me makes it sound like i really want to make sure i have that post but we're going to go into here is best golf irons and i'm going to type in four and i'm gonna put blank okay so 20 2019 which means that my if i was going to do a best golf irons post i would make it a 4 20 20 post another place obviously you want to cross reference and i didn't count this as a i didn't count this as one because google i've taught use google use google use google so i'm just going to type in best golf irons 4 and now i see some auto population here as well so don't limit yourself to just pinterest right we're just looking at what people are queuing up to purchase um now let's go for best golf let's do another one here it's the best golf clubs actually let me just search best golf and see if we get any uh bubbles coming up i'm gonna show you the bubbles real quick because this is another way to navigate okay they didn't show up on that so let's do um that's toaster oven let's say you have a kitchen blog and you want to do um content for your kitchen blog and you want to promote toaster ovens because they're a 300 product which would have a good commission for you well here we go best toaster oven countertops oven recipes so let's do this see if we get the bubbles so now you see how we got these bubbles down below what these mean is it's just another way of them saying these are commonly searched things on the pinterest platform and this is really what pinterest uses youtube is starting to test this kind of a thing to work with your home feed google is kind of starting to test this as well because all of the platforms want to help people find what they're actually looking for so best toaster oven for 2020 best toaster oven for rv best toaster oven for countertops these are the types of posts i would make on that and obviously if you're doing um best mixers right for a mixing bowl you could look at for best mixers etc um strollers best strollers four twins it automatically pops up for disney world with car seat psycho type m4 and there it is it's actually seeding me what are the most common things looked for for travel for toddlers for twins um if i just search best strollers let's see if we get the bubbles on this one and this is the game so we get the bubbles again so best strollers for travel best stroller car seat combo i mean there's all of these sub ideas all of those niche specific posts that these are people wanting to buy something and they're looking for help from an independent creator like you like me like people in the niche who are already dominating and all that's going on here you're like well it's already done there's already people got yeah that just means they have a head start on you and that means you need to start which is going all the way back to milesbechler.com start your blog if you haven't started your blog yet nothing's going to happen but eventually if you publish two three blog posts per week that are absolutely fantastic for your people and if you're pinning multiple pins to each one every single week to really get the word out on this pinterest platform you can find a pinterest user who's searching for what you just wrote a blog post about tomorrow and that could start driving relevant targeted traffic from someone who is planning on purchasing on a platform that has known buyers they might land on your website and that is how you craft content that can ultimately bring cash flow in and i'm just going to type in dog leash because obviously dog leashes are a world we could go into so um let's do best dog leash because i want to make sure when people are searching the word best they're definitely looking for the right one for me and then the four is for my unique situation okay so i'm a runner and i want a dog leash okay so the user behavior i am a specific i'm a runner i embody this identity as someone who runs and i need a leash that is designed for me best dog leash for runners for training i'm training my dog i need a leash for training uh for walking and for pulling so here it is it automatically populates there and then if i put a space here it's going to show us the different ones here and obviously you can do this on amazon as well and that's it those are the different post types now how do you actually uh write these out so i've got two posts that go really deep into the process of taking the data points okay we just did research and you'll you'll be able to pull your data points of what's going to go into it the whether it's the outline structure the headings the subheadings the main points etc these two posts if you go to right here in youtube search miles beckler write content fast write affiliate content fast so how to write seo optimized affiliate review posts fast this template here is for the best blank for blank and then the how to create seo content fast is for the how to template they're a little tiny bit different i have one for each of them and again just uh miles beckler write content milestone how to write content all of the search will will pull it up and if you haven't seen my affiliate marketing if you like that idea of being really direct to sale helping people make the right choices that's the whole methodology i talk about here in the affiliate marketing in 2020 and that's it and this is totally beginner friendly all it takes is a willingness to dig in do the research to really plan out transformation to really plan out a path to help them get what they're looking for and then following those two other videos which will pop up on the end screen here you're able to go in and actually craft that content and you'll find that you can put a blog post together that's fantastic it's well optimized google's gonna love it your readers are gonna love it in a few hours if you get really good at this and it might take you a few days to get started and that's okay if you get really good you can get it done an hour and a half and that is some power because then you can start to make some pins and then with those pins you can start to drive traffic to your blog post fast while google is still picking you up and indexing you you just got the keys at the castle this is it sounds simple and it is simple the difficult part is showing up and doing the work day in day out week and week out hundreds of times over 500 700 times that's what the content creators and bloggers who are making really good lifestyle income are doing if you have questions get at me in the comments below i'm happy to help give me a thumbs up if you've made at the end 100 in the uh comments if you did make it to the end and be sure to check out the actual next videos that will show you exactly how to map them out right and we get on and we actually click the keys and put the letters on the paper so you can learn how to get these content posted to your website fast thank you very much for your time look forward to helping you from here and until we meet again be well

Channel: Miles Beckler

Views: 40,761

Keywords: how to start a blog, make money blogging, blogging for beginners, blogging tips, starting a blog, how to blog, blogging for money, make money online, how to make money blogging for beginners, starting a blog for beginners, starting a blog for money, start a blog, how to grow your blog, how to write a blog post, Miles Beckler, blogging

Id: CWDFy-qAXBk

Length: 19min 44sec (1184 seconds)

Published: Mon Jul 27 2020