- In this video, I'm gonna
show you how I write a script for every single one of my YouTube videos and how this process saves
me a massive amount of time, so much time that it has now allowed me to publish two videos a week
here on my YouTube channel and even create better videos that are getting more views
and longer watch time. Fail to plan, plan to fail. I love this quote for so
many different parts of life, but this quote is so true when it comes to creating YouTube videos. When you aren't taking
the time to sit down and plan your YouTube videos, not only are you gonna waste
a massive amount of time when you sit down here
to record your videos, but you are gonna spend so much more time editing your videos too,
because the more you record, the more raw footage that you have, the more you have to edit, and the longer it's going to take you. This is why I'm gonna show you how creating a script
for your YouTube videos is going to save you hours. Actually let me know down
in the comments right now how you are handling your YouTube videos. Comment planning, if you are currently
planning all your videos before you shoot them, or not planning, if you're winging them. I wanna fairly see what
all of you are doing and see if this video will help. What it all comes down to for me when writing a YouTube
script is three main parts: the hook, the content,
and the call to action. And I wanna jump into
each one of these pieces of your YouTube video because they have best
things you should be doing, and I've seen a lot of these pieces go terribly wrong in videos. And I also wanna show
you the script template that I use for my video. It's a Google doc, and I'm
gonna share that with you here once I walk through
these three main pieces so you can see what it looks
like when it's all done. I'm gonna throw an added bonus for you. If you stay to the end, I am going to let you
see what it looks like when I am recording these videos. So how am I memorizing my script? Am I using a teleprompter? You're gonna see all of
that, so keep watching. I think it's really important
to make a note here. One thing that you need to have done before you should even script or plan any of your video content is knowing the title of your video. Look, the content in your video could be the best thing ever. Like it could be amazing, but if you don't get people
to click on that video, it doesn't matter how
great that content is. And your title is what's
getting people to click on it. Now, the reason why you need
to have your title determined is because that hook of your video, that first three to five seconds should really deliver on that title, because this is where you're
gonna see the biggest drop off in your audience retention, is your hook. And if that hook isn't reiterating or double downing on why
they clicked on this video, the title and the thumbnail, it's going to be much harder to get people to keep watching your videos and to be able to craft a good hook without knowing the title first. Now, what else should be
included in this hook, and how long should this hook be? So your hook should be generally about 10 to 15 seconds long. And like I said, the
hook really needs to tie into the title and the
thumbnail of your video because that's why they're clicking on it and they need to be reassured this is what they are going to learn about or this is what you're
going to deliver on. So basically you need
to give them a reason why they should keep watching your video within three to five seconds. Really, it's thinking about
what can you tell them that's in it for them if
they watch your video? Your viewer, this may be the first time
they're watching your video, but they need to know
what's in it for them. They're selfish. They really don't care about
you at this point in time, so you've gotta hit them right up front with why they gotta keep watching it. Let me give you a few
examples here in one minute, but I wanna tell you what
you shouldn't be doing in the hook of your video, and that's opening your video with, "Hey guys, welcome to my
channel," and chatting. This is a great way to
lose audience retention. And we don't wanna put
all this time and effort into creating YouTube videos
that people don't watch. And since we do see the
most amount of people drop in your hook, again, you don't want to get too chatty or get too far off the topic
that you promised in the title. So try to open those videos
with a captivating way or a reason why they
need to keep watching. Okay, let's talk about some hook examples. One example is something
that you could use, like I did in this particular video. I just said, in this video
you are going to learn X, Y, Z, right? They're gonna hear right up front exactly what they are going to learn. And you're reiterating the
title, usually, of the video, so they feel assured that
this is the video for them. You could also open your video with a hook that peaks curiosity or makes people want to hear the ending. So maybe I could open this video, "Have you ever sat down
to record a YouTube video and not known how to get started or not knowing what to say?" right? If you felt connected to that, you're gonna wanna keep watching, right? Or you could open it with,
"Do you feel," right? So again, I could open
this particular video with, "Do you feel that every time
you create a YouTube video, nobody watches it? It seems like people leave your video in the first 10 seconds." I'm making that connection with you. You feel like I see you. If you're having that pain point, you're like, "Yeah, absolutely,
tell me more," right? Or you can say, "Is this you? You sit down to record a video, 45 minutes later, you
finally have a video. And then you go to edit this video, you have 45 minutes to edit and it takes you four hours
to even get a video edited. That may be relating to you as well." And you can be like, heck yes, these people have their hands up, because you related to them,
you made them feel seen that you know the pain
that they are having and you're about to tell
them what they can do to get rid of that pain point. Go ahead and hit that thumbs up button if you are going to craft a better hook in your next YouTube video. I wanna see that you're doing this. Okay, let's talk about the second point, and this is your content. Your hook is generally 10 to 15 seconds and then you really gotta get
to the meat of that content, the good stuff. The way I like to look
at my content, again, is the title of the video, right? If I know what the title of the video is, I know what they are coming from. What is a win I want to give you? What is something quick you can accomplish at the end of this video? And then how can I break
that down into the content? So specifically, in this video, I'm telling you how to
script a YouTube video. So here in the content part, I'm breaking it down into three chunks. Think about how you can explain what you promised in your title, so by the end of the content piece, your viewer has a quick win. That's going to make them wanna come back for more of your content. That's gonna wanna make them go over to learn more about you and your business, get in your funnel,
possibly buy your offer, possibly work with you. But this is really how you
wanna break down your content, so that by the end of this content piece, they are able to achieve
something or to get a quick win. Now, what you don't need to
be doing in this content part is like a 30-minute deep dive tutorial. This is what usually
your online courses for or your digital products are for. And it's usually a much
bigger project, so to speak. So not something quick. For example, some quick wins could be
creating a YouTube thumbnail, how to create a YouTube thumbnail. Another one would be, how to
find and purchase a domain for your business, right? Or how to create a Pinterest
pin template in Canva, right? These are quick wins, but
these aren't a in-depth, detailed strategy, tutorial,
training-type video. You're giving them a quick
win to build that trust so that they can then
go through your funnel to see those online courses that you have. And so this is how you're
gonna balance the content in your YouTube videos versus the content in your online courses. Now, before I share this third
piece of your YouTube script and have to best use it, don't
forget, right after this, I'm going to be showing
you the template that I use for every single one of my videos that our clients on our
YouTube production agency uses. And I'm going to be bringing
you behind the scenes so you can see exactly how
I shoot my YouTube videos, whether that's with the
teleprompter or not. Now, this third part
is your call to action. And this is critical, because whether you are
creating YouTube content to build a YouTube channel or you're creating YouTube content to get leads to your business, you've got to have a call to action to get people to take that next step. Typically, this is what
most people get wrong in their YouTube video. So what they do is they go
through all of their content, the really good stuff, and then they send signals
that the video is over. They say, in conclusion,
in summary or, that's it, and that sends signals to the viewer that is time to go look for another video, and they haven't actually
heard your call to action. So they've left the video before you've heard your call to action. How can you avoid this? So instead of saying, in
summary, or in conclusion, you wanna go right into
your call to action. It may seem abrupt, but if they
were really into the content and it was great and they wanted
to keep learning from you, that call to action is going to be perfect to get them to take that next step. Now, what should that call to action be? You need to make YouTube happy. The YouTube algorithm wants
people to stay on the platform video after video, but
as a business owner, you also wanna get people in your funnel, on your email list, filling
out your discovery page, form, or your work with me form, right? So I talk more about this strategy called the firework approach
to your YouTube content inside my program, Video Strategy Academy. And briefly, how that works is, you should have a call to
action in your core video to send people off of the platform. So your core video is
a very strategic video that is going to then
have a call to action to send people to either your
webinar registration page, your email list registration
page, your freebie, opt-in, wherever you wanna send
them off of YouTube. And then you have about
four or five videos after that core video, and the call to action from those videos are going to watch the core video. So these are what we
call your spark videos. Your spark videos are making YouTube happy because they are getting people
to watch the spark videos, watch the end, and hear the call to action
to watch another video. And then your core videos do the action of getting people over to
where you need them to go. So if I'm talking about
YouTube thumbnails, right? And I give you a breakdown of how to create a YouTube thumbnail, before I say in summary, I'm going to say, "Now, thumbnails are just a
piece of the YouTube strategy. I highly encourage you to
watch this particular video where I walk through how to get your YouTube channel started, even if you're getting
started from scratch. it's gonna give you all the
strategies that you need. Go watch that video next." So that's one way to get
people to that next video. As far as getting people to my email list for that same video, I
could say something like, "I'm going to make your
YouTube creation process so much easier. I have three free Canva templates for your YouTube thumbnails
that you can grab right now. All you need to do is go to the link down in the description
box, put your email in, and I will send you those three
free templates immediately." You can start to see how
these two calls to action are very strategic, and you can start to see how they can fit into your YouTube video script. But you should always just focus on one primary call to action, so you're not confusing the viewer on which one they should do. You don't wanna have a
decision fatigue here, you wanna tell them exactly
what you want them to do. Now that's not the end of my video script. Once I have this all
mapped out, bullet-pointed, let me talk briefly about
bullet points versus writing. So I like to write exactly what my hook is because hooks are very important. If you can't get people to
keep watching through the hook, what's the point, right? So I do like to write
my script word for word. Then I'm gonna show you an example for this particular video,
how I really scripted it out. I have lines or bullet points
or just ideas to follow so I know exactly how to stay on task. I know exactly the pieces,
the parts that I wanna cover. And so I'm not going on a tangent and I'm saying very clear on
the path that I wanted to take for this particular video so
that you can achieve something, you know exactly how to
write your YouTube script at the end of this video. I have also done it where I've written my
scripts word for word. And I personally found that
I get too stressed out. I get too tensed, I
become too robotic almost. And I just like the freedom of knowing briefly what I wanna say
and free-flowing from there, so I can be more myself and
show more of my personality than freaking out over what
I have written in my script. So this is what it looks like when I am recording my YouTube videos. You can see that I am pausing. I'm taking a look at the
screen to check my script or what I like to call my video game plan. I'm looking at my camera, then
I'm continuing a few lines. And I look at my script again
and I continue a few lines. My camera is running the entire time. I'm going to clip out
those pauses in editing, which are super easy to do, but I don't read from a teleprompter. I hate to say it, but most
of the time we can tell when you're reading from a teleprompter and it just doesn't feel inviting. You want people who are
watching you here on YouTube to feel like you are speaking to them. And so by creating this template using this particular process of creating a YouTube video script allows you to not have
to use a teleprompter and makes that connection with your viewer through the camera by
showing your personality. Now, let me show you what this particular
video script looked like, because there are things that I add. Once I have the general
outline of this video, I go through my video script
and I add engagement pieces. Whether that is, hit the
like button, leave a comment. I add these into my video
after I have the plan so I see that it flows and it fits. And when I have more specific
calls to action in my videos, that's when I get more
engagement from you. So let me show you that. Okay, so this is a completed
YouTube video script for this particular video
that you're watching. Generally, I will just make
a copy of this template and obviously, all this
text won't be here, but I will have the title of
the video as the doc name, so I always know what is
the purpose of this video, what is the goal of this video. And the goal is for you all
to know how to write a script for YouTube videos. And then I know what I'm
leading this video up to, the primary call to action, which you'll see at the end of this video, is to watch this particular video about how I would start and
grow a YouTube channel in 2022. So then that helps me
really start to break down what I'm going to say. So since this is about
how to write a script for a YouTube video, you
can see I used this hook, "In this video, I'm going to
show you how I write scripts for all my YouTube videos," all right? So again, you'll see, this is
all broken down right here. I wanna walk through, what
are these highlighted pieces? So once I write this all out, you can see I have a sentence here. I have an idea here. I just have first part, hook, right? Just thoughts. So I know exactly the process
that I wanna talk through and what I wanna include. So once I have this written, like I said, I will then find places
to add engagement pieces. So I thought this would be a great place, as you heard early in the video, for you to comment below,
are you planning your videos? Are you not planning your videos? YouTube loves when people
engage with your video, 'cause if people are
engaging with your video, then it must be good. So this is a great place
that I thought made sense to just kind of see where you all are at, instead of just saying comment below and not giving you a clear
reason or purpose to comment. The other place that I use
engagement is right here. After we talked about a hook, I wanted to see if that
resonated with you. So I said, hit that thumbs up
button or that like button, if you are going to work
at creating better hooks in your next video, right? And then the one last piece
that I wanna share is, 'cause that is obviously
the call to action, the engagement piece to
watch that next video. I have B-roll clips, like
this particular clip right now is going to be inserted right here. And then you saw earlier in the video that clip of me talking
to the camera, right? So this is just extra B-roll to remind me of what I wanna add. Now, sometimes I will
get more elaborate here and add more B-roll when this is more of a vlog-style video, I will add additional video pieces in here that I wanna include. But for basic YouTube video scripts, this is the template that I have. Okay, so you know exactly how to script your next YouTube video, but I wanna make sure your YouTube channel is actually growing. So watch this video that's
on your screen right now, because I'm gonna walk you
through all these extra parts of your YouTube strategy and setting up your YouTube channel you may not have realized yet. So I highly encourage
you to click that video that's on your screen right now 'cause gonna walk you through
exactly what I would do if I was starting my YouTube
channel from scratch today. Seriously, click that video, watch it now.
