How to Use Sendgrid for Beginners

[Music] hello and welcome you are now looking at sendgrid.com cindgrid.com is an email service company that makes getting transactional email to your customers at the point of their purchase a priority the company maintains standards and deliverability as one of their unique selling features and they serve companies of all sizes and reputation in addition to transactional email a company does provide autoresponder services allowing you to send both broadcast and automated emails the company is gdpr compliant and has made preparations for those that use its services to also be in compliance now this course will focus on both transactional email as well as customer center email i will do that so that you can leverage its technology and capability in consistently getting email into the inbox of your customers in the first video we'll discuss plans and pricing i will also discuss all the most important account settings you'll need in order to set up sendgrid with any service in order to get transactional email into your customer's inbox it's quite possible you may want to use its services for autoresponder related activities and we'll cover this also also cover some of the technical issues such as suppressions that will help you to continue to maintain your deliverability we'll also cover ways for you to make sure that your account remains secure with those who have permission to use your account and lastly we'll look at some of the statistics available to you that will help you to track how well your emails are doing and what you can do to correct those things that you'd like to see go better okay so with that thanks and i will see you in another video hello and welcome if you have an existing sendgrid account and you are looking at the pricing page you might find that what you have looks differently than what's being presented on the page for example if you have an older plan you could have what's called the free 12k plan which is zero dollars a month allowing you to send 12 000 transactional emails every month if you don't have that plan you'll notice that when you come to the page that there is an essentials plan and it says it's 9.95 for 40 000 emails in a calendar month now if you are going to have transactional emails in excess of 100 emails per day you may not need to sign up for the paid plan so for example if we come to this page you don't have a send grid account and you click this link that says try for free it's going to allow you to set up the trial account at 40 000 emails however you aren't going to need to put in a payment account for the setup so once again you'll only need to pay if you go over the 100 email threshold every month now if you intend to use sendgrid for marketing you'll note that at the 9.95 plan that you can store 2 000 contacts that means that you're going to have 2 000 names that you can send marketing emails to however if you're starting with more contacts you can adjust up the estimate bar and you can find out how much send grid is going to cost you every month so for example if we were to move this up to 15 000 contacts then your price would be fifteen thousand contacts at twenty dollars plus the nine dollar ninety five cent allowing you to send forty thousand emails every month so you'll be able to know exactly what your pricing is going to be based on what you're going to be doing with syngrid again if you're just going to be doing transactional email you probably won't need any contacts you can bring this down to xero and you'll note that this will be 9.95 again if you go over the 100 email threshold on a daily basis so to get started click the try for free link and what you'll need to do is to set up a username a password and then an email address and you'll be asked to confirm that email address and then set up your account once you set up your account you'll be at the dashboard and you'll be ready to start working with sendgrid okay so with that thanks and i will see you in another video welcome back and when you first set up your account you're going to want to make sure that you verify by sending your email so that you can confirm that you were the person that started the account once you do that you'll come to the dashboard and what you're going to want to do is go to the settings area and you do want to verify your plan and billing and if you click inside that link you're going to notice that the plan is that you're going to be able to send 40 000 emails for the first 30 days and we click change plan we'll be able to look at the plan and you'll notice that you have a free plan that you can send 40 000 emails for the first 30 days and then 100 free emails every day thereafter by default sendgrid gives you a usage limit so that you'll be able to know when you're reaching your threshold so if you go inside of this gear and you click edit details you'll notice that once you've reached 90 of your limit for the current billing period syngrid is going to then send you an email now of course you can delete this update but this is a good update for you to keep so that you'll know if you're reaching the point at which you're going to have to pay now you can set up other alerts so for example if we click new alert and we select the type we can set up a status notification alert we can set up the status notification on a daily basis weekly basis or monthly basis and we can set that status notification up to a specific email so this will tell us exactly where our account is on a regular basis in the settings area you'll notice that you have api keys you'll be using these to connect with other services such as wordpress and click funnels if you want to use sendgrid to connect to their email transactional system you'll also have a mail settings area and we'll be working with these mail settings when you get ready to again connect sendgrid to a specific service so that your clients get transactional emails so for the bulk of the course we'll be working within these menus to set up sendgrid so that it connects with just about any system to give your client the notifications they need in a particular purchase or transaction we'll pay particular attention to this white label area because this is what will give your transactional email the highest visibility and we'll be covering that in a separate video okay so with that thanks and i'll see you in the next video hello and welcome you are looking at the inside of a website built with wordpress and if we go inside of this link this is a particular membership script that works with wordpress now by default plugins like this work with the mail settings on your existing server and that can cause a problem with getting emails delivered for important emails like registration lost information new member notification and unsubscribe and even if you don't use this service with your wordpress installation in most cases the plugin or theme will work with the default settings for your existing server you may be working with an online web application like click funnels or some other membership program it does send out transactional emails that will actually require you to have an email service so that you can ensure deliverability and in those cases you're working with an internal management system called smtp or simple mail transfer protocol this will keep you from having to rely on your program or your installation's usage of cron jobs as well as cued emails so whenever possible you want your web application or installation to rely on an outside sender which will help with deliverability as well as issues of throttling and so one of the main functions of syngrid is to help you to send effective transactional email which is account related activity when you have or you're administering some kind of web-based system and so you're typically talking about password emails system notifications and email verification messages so we want to do now is to configure the settings area so that you'll be able to connect with any web-based application in order to send transactional email we also want to do that in a way that you'll be able to manage with a partner or a loan and to have a secure account as safeguarding data is more important than ever okay so with that thanks and i will see you in another video hello and welcome now this video we are going to start by creating transactional email templates when you're in your dashboard if you go to the left side menu and you click this drop down arrow you're going to see in the template area that you have transactional marketing you're going to click transactional and then that will open up into this screen and you'll be able to create a template you want to click that button now you want to give this template a name and then you're going to click save what you've done first is you've created now a template group as this message says you're now going to click add version if you don't know html code you probably will not be using the code editor you want to start with the design editor or what you see is what you get we're going to click design editor and then we're going to click continue we're going to do first is we're going to click this drop down arrow of template settings we're going to give the template a name we're going to give the email a subject i'm going to write it between these two percentage marks what you can then do is write an email pre-header and this is going to be the small amount of text that you can see previewing what's going to be in the email you can dictate what that's going to be and what you've done is you've configured the template settings what you can do now is you can click the build button and then you can begin to add modules that reflect what you want to have inside of your email template and you can click anywhere inside of the template to activate the modules so for example if we click this button you'll see then that we get the text module when you click inside of this area you're going to see the actual set of settings and content that you can alter you can add in other modules such as a button we're going to do is drag and drop this button inside of the area and now we have our button text if we click on top of that button text we can change it we have all of our information in this area to change what the button is going to change the button text we want to have the url we can do that here inside of this box and so basically we can use any one of these blocks to design our template in the way we want it to appear when the individual gets it we can design the email body in terms of color we can design any content container so we have full latitude over what we can do inside of the template to make it look the way we want we can then preview our template by clicking this button and we can then save our template by clicking the top button once our template has been saved we can then go back to the main menu once the template is completed you can then use one of three methods in order to make it part of your email you can use the smtp relay or you can make it part of your template inside of the api okay so at that thanks and i will see you in another video hello and welcome now in setting up sendgrid one of the most important things that you can do is to white label both your email and your domain and you'll see that there is a menu hint item or you can go to the left side menu and you can just click white labels and the overview explains the difference in plain english so in the non-white label example your client will get an email and the email will have a header that says that it's been mailed by sendgrid.com now that means then that that email will be easier to filter out or to filter into either spam or into a promotions tab however when you do the white labeling process your email will reflect the fact that it's being sent by your domain and so you want to be able to use sendgrid in a way that any email that gets sent through your web app actually reflects your domain even though you're using syngrid to improve deliverability so the first process to undertake is to white label your domain and to do that you're going to click add domain now what you're going to do is you're going to give your white label domain a subdomain and then you're going to write in the domain name in this space you're then going to click the default white label and then you're going to click save now send grid is going to give you a warning message that says your dns record must be validated before the white label setup is going to be complete and sometimes that can take up to 48 hours before the changes are updated so we're going to do now is we're going to click confirm now if you work with a virtual private server you can typically copy this information and then you can give this information to your host for them to enter it into your dns records however if you are managing your own domain and hosting you are going to want to enter into your dns records to enter this information now once you've verified through the host that you can enter this information either into your cpanel or your subtaculus you'll want to go into your zone editor and you can add in the cname records by clicking this link and adding them one at a time now before we start the process with the host we're going to go through the second white label process and we're going to click email links and what this will do is add a cname record based on the subdomain you set up and it will mask your open and tracking links which you are going to want to do so you're going to click add white label and again just as we did with the domain white label we're going to add another subdomain here in this area we're then going to click save we're then going to want to take this information just as we did with the domain white labeling and we're going to want to put this into the cname record inside of our cpanel or again if you are working with a virtual private server you have managed hosting you can just pass this information to their host they will take care of this for you and so you'll see this information inside of our service request with the virtual private server once you've entered the information or send it to your host you'll wait for a period of time in some cases it does take 48 hours for everything to propagate and other times it'll take much less than that you can come back and what you'll do is you'll come to this actions gear and you'll click the validate button then you'll make sure that you get two green check marks here if you want to check the inside and click view you'll see that all three areas are going to be validated the same is going to be true in the links area if you click view and you'll see the two green check marks meaning that these have been validated okay so with that thanks and i'll see you in another video welcome back we are now going to go into the settings area and you'll want to click this link that says mail settings and you're going to see select settings in this menu right now we're going to look at the footer menu once we're inside of the footer we're going to click the edit button and we're going to define what we want our footer to look like now once you've defined what you want your html emails to look like you're also going to want to do the same thing for the text version and once you've done that you'll then click save then in order to begin using your custom footer all you'll need to do is to click this one button and your custom footer is now activated on your send grid emails okay so with that thanks and i will see you in another video hello and welcome when you are working with a web application that is using syngrid in order to send emails you are going to want to work with the event notification settings so that send grid will report the information back to the web app and you'll be able to analyze the results of your email sending now if you click inside of this area you'll notice that there are a couple of settings in particular you're going to notice that there is a post url now this is going to be the app that you're working with now currently you can only work with one app at a time so you're not going to be able to do multiple apps posting to a particular address so for example if we click the edit button you'll notice that there's room for one url that you're going to write in here and typically you're going to get this information from inside of your web app that'll tell you how you're going to connect to either sendgrid or your email server now when you scroll down what you're going to notice is that there are some specific settings that you'll want to report back to the web app now in this case we're using one for click funnels and so what's being reported back are the dropped emails bounced unsubscribed from and market spam now you may want to keep more than that information again all for tracking purposes when you've chosen the ones that you're going to want to keep what you're going to do is you're going to click this test integration button to make sure that your connection is working when you click that link what's going to happen is you're going to get a message from syngrid saying a sample notification will be sent to your endpoint shortly and you go ahead and get rid of that and once you have a blue check mark here that means that everything is clear and you can click the save button you'll want to make sure that your event notification then is turned on to be used okay so with that thanks and i will see you in another video welcome back now it's quite possible that you will be using a certain email or a certain domain of emails for testing purposes if that's the case you want to make sure that that email is never suppressed and you can do that inside of the address whitelist settings in syn grid and all you'll need to do is to go to this options area and then you'll need to edit and you can either write in the particular email that you do not want suppressed or you can write in the entire domain of emails so that those emails will always appear in those that you are sending another setting of note is that you can bcc an address for every email that is sent so if you want to have one or record sent to your support or you want all my emails archived in some way you can do that with the bcc setting you'll just click edit and then you'll write the email where you want this email sent if you get spam reports you can have those spam reports forwarded to you all you'll need to do is come inside of this area you'll click edit and then you'll give a forwarding address and then turn this section on it's quite possible that you already have an html template that you like to use for your transactional or your marketing emails and you may not have the wherewithal to have this programmed by someone if you have the html and you can place the source inside of this panel you can use this template and have it customized for all of your marketing emails once you've customized all of the settings you're ready then to connect with your web application in order to start sending transactional email okay so with that thanks and i will see you in another video welcome back now in addition to being able to send transactional email sendgrid has a marketing section and this marketing section of link of links is designed to help you to use syngrid as a traditional autoresponder in fact there's an entirely different dashboard showing you results of your marketing campaigns when you use sendgrit in this way you are allowed to keep contacts in syngrid in order to send email with all the features of advanced autoresponder phone with all the features of advanced autoresponder services including segmentation and a b testing so in the next series of videos in this course we will set up your marketing campaign using syngrid as well as delve into the advanced elements of using it we'll then take a look at factors that are going to be common with the transactional emails such as statistics activity and suppressions and although the first place to start would tend to be and although the logical place to start would seem to be the campaign section we're actually going to start by setting up your unsubscribe groups as that comes first we'll also cover the template section which is separate from the transactional email templates okay so with that thanks and i will see you in another video welcome back in this video we're going to start the process of working on our marketing campaigns before we do that we're going to set up unsubscribe groups in syngrid and you won't find it in the marketing campaigns menu what you're actually going to do is scroll down to the suppressions list and you're going to click this last link that says unsubscribe groups when you get to the unsubscribe group screen what you're going to do is you're going to click create new group now what you're doing is you're going to be uploading your unsubscribe names to this section that you make sure that the people that are going to be part of your email campaign they don't get emails if they have previously said to you that they did not want to subscribe we're going to click create new group i'm going to give this group a name you can choose to make this your default group and again what's going to happen is as people unsubscribe they're going to be added to this group so that your emails from sendgrid don't go out to people that don't want them so we're going to go ahead and make this our default group we're going to click save now what you're going to do is you're going to bring over any unsubscribed members to any previous list that you had and you want to start working with sendgrid with that list in the unsubscribe groups now if you don't have any other list that you're going to be bringing over you're going to start with zero but again if you have anyone that you're going to be bringing over you want to start by placing those individuals in this default list and we're going to do that by going to this gear and then uploading a csv file that csv file is going to have the format of having the email address in the left most column then first name then last name so you want to have these three columns for your csv now it's quite possible that when you bring your csv over from another service what you're going to need to do is you're going to need to switch these columns around so that they fit this format once you have it in this format you're going to save the format so you can upload it to send grid so you're going to come back to send grid you're going to click this gear going to click upload csv you're going to browse to your pc and when you upload the file it automatically imports into your unsubscribe group now obviously you can create additional groups for different purposes however we now have a default group and we can now start working with the campaigns feature inside of syngrid okay so with that thanks and i will see you in another video welcome back we're going to start the process by working with senders and so we're going to come into this left side column we're going to click the senders button and then that's going to bring you into this screen you're then going to click the create new senders button now in general when you add a sender address you want to make sure that your email address is going to match your white label domains so you're going to create this identity by starting with a name and email address in sync with the white label now if you choose not to do that then what's going to happen is they're going to need to verify your email address through a separate process but if you want to keep deliverability high you generally want to have this name and this email address to match your white label the same thing is going to be true to your reply to email address now in general this email address does not have to match your from email address however your domain should match the one that you're using in your white label you want to make sure to have your company address inside of this area you do need to have that for your canned spam act now you can give this sender profile a nickname and this is only going to be for your reference your client is not going to see this when they get your email once you have your first identity in you have a nickname for it you're then going to click save you're going to notice that the email is not yet verified so you do need to go through a verification process you should then see in your email box an email from sendgrid asking you to verify your sender identity you're going to have a link you can click inside of your email you can then come back and refresh your page and when the verification process is complete you'll have a green check mark here and you're ready then to begin sending with sendgrid okay so with that thanks and i will see you in another video welcome back now when you start to use sendgrid as an autoresponder you will have contacts being held inside of the system and so if you click contacts you'll notice that you're starting with zero contacts now if you're bringing over someone from another autoresponder you're going to need to add to your list of contacts and you can do that by uploading a csv file with those contacts what you're going to see at this top right hand corner here it's a button that says add contacts so we're going to do is we're going to click this drop down arrow and we're going to click upload csv file you can just add the contacts you can add them and include them in existing lists you already have on sendgrid or you can include them in a new list you're going to create on sendgrid so what you're going to do is you're going to click select a file to upload we're then going to click the custom fields button we're then going to identify the fields now in this case we have first names here so we're going to do is going to write in those first names we're now going to identify the third column which is the last name and once we've done that and we have all the fields in blue we can then click next add contacts then send grid will tell you that they're processing your contacts they will email you at your email address when the contacts are ready and then add it to your dashboard and system you should then get an email from sendgrid telling you that your contacts have been processed you can view those contacts but then you can just go back to send grid and you can start working with your new list and you should see now in your screen that your contacts have been added okay so with that thanks and i will see you in another video welcome back we are now in the campaign screen what we're going to do is go now to the campaigns link and you're going to have a button here that says create a campaign and you can either use a blank template or you can use one of the pre-existing syngrid templates in this case we're going to go ahead and start with a blank template and then we're going to click continue we can then go into the design editor but if you know coding you can use the html editor in this case we're going to go ahead and use the design editor and we're going to click continue now we're going to fill in all of the campaign settings including the campaign name who the email is going to be from the email subject the preheader and then the categories now if you want to assign your email to a specific category you want to track what you're doing in specific ways you can write one of these in it's going to be internal to you it will not be something that your client sees we're then going to move to the recipients area now if you already have segments set up you can then use those segments otherwise you can use specific lists now if you hadn't done this already you can come back to the contact list you can then click this create segment and you can give your segment a name if you want to add in certain conditions you can do that and what this will allow you to do is this will allow you to look at your list and then only send to certain people with certain conditions so what you'll see now is that we have a segment for these contacts that we can now use inside of our autoresponder so if we go back and refresh the page we should be able to come back to syngrid and we should be able to find that we can get recipients segmented by that particular list so in this case what we're going to do is we're going to go here where it says send to and you'll see our segment there tutorial videos we're going to click that link in this case you can set an unsubscribe custom link so the individual can unsubscribe from one list as opposed to unsubscribing from all of your lists you can set that in this area in this space what you can do is you can set up a test email address so that you'll know whether or not your emails are actually making it so if you want to write in a test address here you can do that and then you can set your scheduling you can either send the email immediately or you can decide to send it later if you turn off immediately and you can give it a specific schedule in order to build the actual content you can click build you can drag in a text box and then you can begin writing your email in this area and of course you can add in any of the other modules that you'd like to add we can preview the email by clicking this button once we've done that we can then go into the advanced area now if you have html for a particular way that you want to send the email or you want it to be designed you can import that html into your template you can also add in any additional header information if you're doing a specific level of tracking so once you have everything you're going to send you can then click save draft your drafts will then be held in your campaign area ready to be sent okay so with that thanks and i will see you in another video welcome back now if you want to use one of sendgrid's existing templates in order to send your email you can do that and if you go into the campaign setting and you click create a campaign what you'll do is you will choose one of the existing templates now the blank template is going to be the default you're going to go over into the templates and you can scroll through the templates to see which one you're actually going to use now there are currently as of the recording of this video there are 12 so once you select one you can then click on it and then you'll click continue you're going to want to use the design editor and then you'll be able to click continue what we're going to do is we're going to move over into the build tab and we're going to take a look at what we can change now if we hover over any of the elements we will see boxes that we'll be able to change for example if we click inside of this box you're going to notice that there is a dialog that comes up on the left side that gives the module style we can then click edit the image and you'll notice that this is an image that we can change or that we can link out of so we have some options with this image we can go into the image library if we have already uploaded images and we can replace that image with one that we prefer so with the templates we're going to alter the things that we see when we click inside of the area in this case you'll notice we can add in our social profiles so basically what you're going to do with the template is you're going to click on the actual element and you're going to work with that element so that you'll have it looking the way you want it to when you make a change that you feel as if you should stop and save what you can do and scroll all the way back up to the top and click save draft you find and feel that you don't like that design you can go back and you can create a new campaign with a new document and template and templates are all going to work the same you're going to go to the build area you can add to this template by dragging and dropping an element or you can edit the existing template so you want to work with the templates in order to give it a look or a brand that you want then add the elements that will make your campaign successful in a marketing sense okay so with that thanks and i will see you in another video welcome back in this era of privacy and gdpr you want to make sure that no one has access to your account whether they can gain access to your account and you can help that process by using two-factor authentication within sendgrid and if you come into your settings area and you look at the left side menu you'll see that there is a link there for two-factor authentication when you come to this screen what you'll do is you'll click add two-factor authentication there are two options within sendgrid there's the authy app as well as text messages or sms the authy app is a paid application so we're not going to look at that one right now what we're going to do is we're going to look at the text message authentication and then we're going to click next what you'll need to do is you'll want to put in your mobile device number and then click next sendgrid will let you know that they have sent a code to your mobile device it's going to be a seven-digit code so you'll want to check your mobile device you'll typically then get your security code on your mobile device and then you'll want to enter that security code into sendgrid and what this means is that whenever you sign in to your sendgrid account you'll need both your password as well as the security code sent to your mobile device and that is how you will set up two-factor authentication with sendgrid okay so with that thanks and i will see you in another video welcome back on your left hand side menu underneath the settings button you'll see that you actually have a two lines one will tell you how many emails you've sent and the other is called your reputation and actually the reputation will affect how deliverable your emails will be in the future and said grid will say that the only thing that can bring down your reputation will be your balanced emails and spam reports if you're using this for transactional email there really should be no reason why you shouldn't have one hundred percent if you have less than one hundred percent you do want to investigate why that would be one of the things that you can do to help if you have a case where someone may be doing a spam report is you can add unsubscribed links to the bottom of even your transactional emails so that if we go into this tracking area and the way you get to the tracking area is that you are going to go to the settings you're going to scroll down to the bottom and you're going to click tracking that's going to bring you to this page then what you're going to do is you're going to click this option you're then going to edit and you can verify that the language is sufficient in most cases the default language is going to be sufficient you're then going to click ok then you're going to turn on your unsubscribed links you'll also want to make sure that your click tracking is clicked on this will allow you to track activity if you're using transactional email you'll have a login and password and you'll have a link sometimes to the login and you'll want to track if someone is clicking those links when they get to your email you'll also want to have open tracking and then this is going to track when emails we're going to be open you want to have those open if they're not open by default you want to make sure they're turned on the one other option that you have is you have the ability to add google analytics inside of your email so that you can collect even more statistics and if you want to turn this on what you'll do is you'll click edit and then what you're going to need to do is you're going to need to set up a connection with google analytics however again this is going to be optional it's not something that you're going to have to do once you're satisfied with your tracking options you can close them up and you can move on to the next section okay so with that thanks and i will see you in another video welcome back now when your sender reputation is less than 100 then you'll want to look through your suppressions because this will probably have the answer to what may be causing the problems in your account now in terms of global unsubscribes group unsubscribes and unsubscribed groups those things are going to apply primarily to your marketing campaigns so for now we're not going to pay attention to those unless you're using send grid for marketing now what you'll want to pay attention to especially if you're using sendgrid for transactional emails are going to be bounces first and this will give you an indication as to what may be happening with specific individuals that are getting emails from you for transactions you'll be given the exact time so you can go back and research the transaction you'll be given the exact reason in some cases it may be worth following up with the individual so you can make sure that they get your email or the transactional email in the future and if you have a problem and people are not getting your transactional email for a particular product you'll be able to again find out from this bounce report we can also look at spam reports again spam reports in the same way these are going to be things that individuals have stated that your transactional email is spam so in some cases you may be able to follow up with these individuals in other cases it may not be a good idea but again you'll know if you have a large number of individuals in this spam report for a particular product for a particular reason this is something that if you have a problem in your transaction system that you can fix so again spam reports will tell you specific individuals you may need to fix and again that's going to be triggered by your reputation telling you that it's less than 100. in some cases depending on how your email is sent your email may be blocked by a particular server and so what you're going to need to do is you may need to make sure to white list your own email and your own domain again you're going to want to make sure you understand the reason when the email is sent and in a number of cases this will actually show up as your email or emails that you're using you can fix this in your mail settings and by going to the address whitelist and making sure your domains are fixed in this mail settings area in some cases you may have a situation where individuals have placed the wrong email inside of a contact form they're then getting an invalid email so this may be a group of people that you're going to be following up with so now by going through the suppressions area you'll be able to note when and why your email may or may not be deliverable routinely and again the trigger point for this is that your reputation is less than 100 percent okay so with that thanks and i will see you in another video welcome back in this video we want to take a look at how we would do research on specific emails and what you do is you go to this activity tab now the activity tab you have three days worth of information so in other words you retrieve information about any email that you've sent over the past three days now if you need more information than that you can purchase up to 30 days of history but you'd be using this in the most extreme cases so if you have a situation where one of the emails is showing up in your suppressions list and you want to find out more about that email you can come to this area and you can search that email you'll be able to look at all of the information about this email and you'll be given enough information to start investigating as to what happened so the activity feed is the place where you'll search over the last three days to find out what has happened with your email and where and why it's not being delivered okay so with that thanks and i will see you in another video welcome back in conclusion if your goal is to use sendgrid in order to track activity with your transactional email you have a statistical area and this will give you all the information you need as to what's happening with those emails on the overview page you'll be given an indication of the two factors influence your deliverability as well as your reputation score which are the bounces and the spam reports there is other information available such as the geographic location of the emails that you are delivering how they are accessing your email in terms of webmail or their desktop or some other way of generating email as well as the actual mailbox provider you can see that here between gmail and outlook live you can look at specific browsers and compare their results again you will probably not be using this activity for transactional email unless there is a problem and if there is you have a handy guide to do further investigation now if you're using syngrid for your marketing emails one thing that you'll want to note is that by going back into this section and going to the overview you're going to notice then that there are no statistics where there were statistics in the main area and that's mainly because sendgrid keeps these statistics for your marketing emails separate from those you're delivering for transactions and now that you have a handle on how syn grid works you're now ready to connect to any third party application through the api okay so with that thanks and i will see you in another video

Channel: MRR Download

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Id: ZtYZhtXXTNk

Length: 51min 5sec (3065 seconds)

Published: Mon Nov 29 2021