How to Understand the Facebook Algorithm (In 2 minutes)

do you find it challenging to keep up with all the Facebook algorithm updates you're not alone just when you thought you had your strategy locked in the algorithm changes and you're left scratching your head wondering what to do next hi I'm Dane from HubSpot Academy like it or not algorithms are here to stay let's take a very quick look at how the news feed algorithm works and what you can do to make sure your content gets seen the algorithms number one priority is to connect Facebook users to content that is most relevant to them think content from friends and family what content they're likely to engage with your business probably doesn't fall into the friends or family category so your focus is going to be on creating content that drives engagements reactions clips likes and shares the algorithm will prioritize content with tons of engagement now I bet you're wondering what you can do to drive engagement don't worry we've got you covered here are three critical things you can implement immediately starting today post more video content especially with Facebook live 45% of users watch more than an hour of video on Facebook every week make sure you're getting in on the action secondly get people talking starting conversations is a great way to drive engagement ask questions use polls and invite your audience to be a part of the conversation and finally pay to play if you're not getting the organic reach you'd like invest in a good Facebook ad strategy running ads can help you get your content in front of people who are more likely to engage start implementing those three things today and give your content the chance to bypass the complexities of the algorithm to find out what else it takes to craft the winning Facebook strategy check out the Facebook marketing course over at HubSpot academy until next time hi i'm dan from HubSpot academy subscribe to this channel to see more videos like these thanks for watching

Channel: HubSpot Marketing

Views: 8,812

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Id: 9QJT4y5ICyM

Length: 1min 59sec (119 seconds)

Published: Mon Mar 16 2020