How to Shoot Cinematic Golf Content | Videographer Job Shadow

in this video I'm going to share with you the five steps I use to shoot $110,000 month content retainers all with this $2,000 Lumix S5 2x let's get [Music] it all right so what is a Content retainer okay a retainer is basically when one business pays another business a certain amount usually monthly and in return they get a set of deliverables for my creative agency Studio we've set up content retainers for a handful of brands that really like working with Jones Golf company is one of them so a company like Jones would pay us $10,000 a month and in return we would give them a set of photo and video deliverables which is exactly what we're going to do today all right so we've agreed to give Jones a 60c brand message video 50 gallery photos and then a handful of short form vertical videos that they can use on social or in paid ads all right so step one and shooting $10,000 month content retainers is figuring out exactly who you want to work with who's your ideal client profile or ICP your ideal client profile is basically if you could handpick the perfect client who would it be what specific characteristics would they have we're doing this so you're able to focus your energy on the people that you do want to work with and not waste time on clients that aren in Good Fit I love working with product based companies like Jones so this was a perfect fit we're making primarily that 30 to 60c Brand message video what's nice is if you make a main video like that we're going to get a ton of footage today so we can just pull clips from that main video clips that we are using clips that we're not actually going to use in the main one and then compile a bunch of little social vertical short form videos from that so it's a really good way to do it you focus on one main video and then you edit together some social Clips what's really nice about this is that you have that 3x2 aspect ratio with the 6K open gate and so I can just shoot everything normally like horizontally and then use those same Clips cut them in vertically it's going to look great let's do some wide establishing shots here first going to be using the uh SSD today cuz with 6K open gate pretty big files nothing crazy but pretty big okay I have you in the left right [Music] there it's what's tricky is the lighting kind of blows right now it's just like too much so we'll get some filler shots but I don't plan on getting any of the main ones right now step two is creating packages so what are you selling one of the biggest mistakes that new video businesses make is they don't know what they're selling so here's a video package that we sell to companies like Jones one cinematic brand video four short form vertical videos 50 photos and that's a full day of production and two premium locations all that for $10,000 a month so take your ICP do some research figure out where they struggle with content and then create a package that fixes that problem can you tell that I'm not a golfer at all people assume I'm great at golf but like everybody I hated golf lessons when I was a kid so I used to just hang out with the Sailing Club instead got my knot on of course you have to be a lefty Taylor jeez I know what do you think about so on this one if you can I'd love to do a one take almost where you walk I know you wouldn't normally do this but you walk up couple steps in take like 2 seconds and then go for it and then when you when you miss it keep facing this way bam and then maybe put it over your head and like walk around for just a second yeah yeah yeah then I have a little longer shot to work with 3 two one [Music] action nice you looked very upset that was perfect why are you doing that why am I turn off stabilization so the stabilization is actually amazing but for this it's like too good I want it to be shaky I'm looking forward to the sun going down this is tough okay oh nice that's great shot let's do this Taylor I'm going to have you come in and just grab this with one hand just pick it up and you'll just carry it away okay okay and go for it you okay going in the sand trap a little bit okay we'll do a few though that's a good place to show aggression I think step three is reaching out to your ICP and there's a couple methods that I like to use I found that when I already know someone who works at a company that I want to work with my chances of Landing them as a cent client Are Much Higher One really good way to reach out to brands in my ICP is actually going on LinkedIn looking at my connections seeing where they work and then asking if they'll actually just make an introduction between me and their CMO or whoever handles their content and if I don't know anyone at the company that I want to work with I'll find their CMO or their head of content use a plugin called apollo.io to show me their email address then I'll shoot them a message saying that I have some ideas that'll help Elevate their brand and increase engagement I don't love the Sun at all actually no parts of it I do like this is a lot better when we were up just putting I was like kind of nervous cuz I'm like I don't I'm not loving these shots I maybe got one or two shots that I was okay with this is a lot better cuz I think there's just more going on so it's more interesting I think what I want to do actually is get a get a ball Just Landing right in the dirt and then I can get kind of a wide shot of him hopping down to kind of tell that story and he hops down and then he like swings it misses it just a bunch of dirt comes up and then maybe he's like slams it okay ready three two one action and action one go for it three go your throws are great just keep sco over a little bit that was a great one shockingly actually that's not that noticeable I might have you start over there and kind of wrap around yeah look very frustrated action I feel like I don't know golf very well but I feel like an iconic shot is like you just see like the top of their head in the sand trap and then you just see some sand just come up yeah so I'm gonna do that uh yeah did just go for it see if you can kick up a good amount of [Music] sand step four is closing them on a retainer package and this is actually the exact script that I use in my sales calls so you got the Brand's attention they booked a call now what first just lead the conversation introduce yourself and your company then let them introduce themselves and their company then you want to ask them what does a win look like from there prescribe a solution to their problem if their paino is just staying active on social media and giving creative to their ads team to work with tell them that you can make a certain amount of short form videos and photos every month they've literally told you the exact problem they have and you've just prescribed the perfect solution from there you want to just give them a ballpark range for what it's going to cost so if your package is $5,000 tell them that you'll be anywhere from 4,000 to$ 7,000 really quickly you're going to going to be able to see just by their facial expression if that range is even doable if you get any push back on that price chances are they might not be a good fit not always but a lot of the time and if you don't hear any objection on the price let them know what the next steps are for us we actually just send over a proposal by end of day and then let them know that we can get started on a specific day within the next week so two things are happening when we do that number one we're assuming the sale because if you let that simmer for too long they've lost excitement and you've probably lost the sale and the second thing we're doing there is creating urgency if it's Monday and we're saying we can shoot it as soon as Friday suddenly they're much more obligated to actually sign that contract make it official by the end of day Tuesday Wednesday I just want you to pretend like you're looking for your ball you can drop the uh Club okay now bend down right there and see if you can find [Music] [Music] it now is that time of day when we're just hustling because there's no light and pretty soon it's G to be pitch black all right I'm feeling pretty good I think we got everything we needed it is it got dark a lot faster than I thought it was going to so kind of a bummer I if I had like another 30 minutes of golden hour blue hour amazing that' be perfect by that okay 3 2 1 action out yeah how about this one oh I love that that's great adjust your hat for me just kind of mess with it one go for step five is creating content like this photos videos that your clients will love that are actually useful so here's some of the photos and the videos that we made for Jones all shot with the Lumix S5 2x with that 6K open gate super sharp photos we can do everything on One camera shoot it a super high resolution and all the footage that we shot for that main brand video we could repurpose for short social content all delivering on that content package that we sell so now they have tons of creative that they can use on social paid ads email marketing and even on their website speaking of which here's that brand message video that we made the game of golf is complex some days you're on top of the [Music] world and other days well not so much but when the course is calling I'll be [Music] ready all right guys that's a wrap on today's video thank you T for coming out thank you Jones for being the brand in this video and of course thank you Lumix for sponsoring this whole thing and we shot everything actually on the Lumix s52 X so if you want to check that out Link in the description also if you want to learn more film making techniques go and hit the link in the description for full-time filmmaker we do have a free training you can check out if you'd like that's pretty much it though we'll see you in the next video [Music] peace

Channel: Full Time Filmmaker

Views: 149,509

Keywords: parker walbeck, full time filmmaker, hybrid camera, beginner vs pro, peter mckinnon, beginner vs professional, cinematography, panasonic camera, lumix camera, 6k opengate, golf video, content retainer, production company, budget camera, potato jet, potatojet, landon bytheway, landonbtw, content package, how to make a golf video, how to shoot an interview, how to film interviews, golf videos

Id: 6lHf2c2_BkU

Length: 11min 58sec (718 seconds)

Published: Thu Dec 21 2023