Oh, my God, there's a
paraglider distracting me. Oh, look at that. Just filming
and totally distracted. Gotta love PV, you know. Did you know
that you can get the swipe-up feature, even with less than 10,000 followers, just by having the Shop tab on your
Instagram feed for your product-based business? Yeah. You're
going to want to watch this. You're here because you own a
product-based business. Congratulations. But you're also here because you want
to set up that glorious Instagram Shop tab that appears on your feed, allowing your followers to shop your
products directly from your profile. In today's video, I'm going to walk you through how to
set up an Instagram shop step-by-step so that you get the glorious
Shop tab on your profile, driving more customers to your
product-based business. But first, what is Instagram shopping? Instagram shopping is an aspect of the
Instagram app that's rolled out over time, over the years.
But long story short, what it does is allow people to
shop products from your posts, whether they're photos or videos, you'll see a little tag
appear on your post. People can click it and then be
taken directly to your product page. It's actually an amazing thing. And something that product brands really
should have set up and embraced by now, hence today's video. So for more on
all of the Instagram shop features, check out this video right here. Why does Instagram shopping
matter more specifically? The global social commerce
market is estimated to be around $90 billion right now, but it's expected to grow
to over 600 billion by 2027. That's only six years
from now. In layman's terms, more people are shopping on social
today than ever before. For example, 60% of Gen Zers in the U.S. use
Instagram to discover new brands and products. And 48% of Americans ages 18
to 34 have made a purchase from social media. And it's only growing. So what are you going to need
to set up your Instagram Shop? You need an Instagram account
- whether business or creator, a connected Facebook page, a website, and you need to sell physical
products. Got all those things? Ok. Pull open your Instagram account and
let's set up your Instagram Shop. Your first step is to go to your
Instagram homepage on your phone, tap the hamburger menu in the
upper, right? And then tap settings. From there, you're going to tap either business or
creator depending on what your account is currently selected to be. From there, you're going to see the button that
says set up Instagram shopping. So tap that and then tap the get
started button at the bottom. Then you're going to go ahead and
connect your Facebook account. So you'll likely get a, pop-up asking you to sign in if you're
not signed in and then you'll connect it to your business page and Facebook. Once that's done you're then going to
see a screen asking you to set up your accounts center. So if you tap not now, you're not going to complete
this process to set up your shop. So go ahead and tap finish
setting up. From there, you should see a catalog connection page. So here is where Instagram lists out all
of its partners that it can work with in terms of e-commerce products. So take a look at the background
information on Shopify, if that's the backend of your shop,
there's also Big Commerce as an option, as well as the Magento
and then WooCommerce. If you don't have any of
those set up just yet, go ahead and just tap new catalog. And that will take you to the next page
where your shop has been submitted for review. Ta-da! You have begun the process
of getting your shop on Instagram. Instagram is then going to take a few
days and it can be up to a week to review your account and then
hopefully approve your shop. Now that your Instagram shop
has been submitted for review. There is another step that you can
take while you're waiting and that's to connect your Facebook products to
the backend of your sales channel, whether that's Shopify or WooCommerce now, for this very important and key step, I'm actually going to throw it over to
our in-house product expert, Savanna, who's going to walk you through how
she'll connect her Facebook products to Shopify. Over to you, Savanna. HI everyone. My name is Savanna and I'm going to be
walking you through how to connect to your e-commerce website to your
Instagram shop. For this demo, I'm using Shopify and you'll notice
here I'm already logged in as an admin on my Shopify account. So the first thing I want to do
is go to that left-hand menu, go all the way down to the bottom, where I see that little cog
icon and it says settings, go ahead and click on settings.
Once I click on settings, I'm going to see quite a few options here. And the one I want is sales channels. This is where you're going to manage
what channels you can sell your products and services on. So if I go ahead
and click on sales channels, what I'll see here is all the places
that I currently sell my products from my Shopify store. So I'm going to go
to that upper right-hand corner, where I see that green button
that says add sales channel, and go ahead and click on that. Now I'm going to be
presented with a pop-up menu. I'm going to scroll down until I
find Facebook. That's it right here. And you'll see, this is where you bring your products
to Facebook and Instagram users. That's the one I want. So I'm going to click on this green
plus button to the right of it. Now that's going to add
Facebook as a sales channel. Before I can continue, Shopify is going to ask if I want to
give permission to share some information with Facebook. It'll show me down here, what data is going to be shared and what
Facebook will have permissions to do within Shopify. I'm going to go ahead and scroll down
to the bottom all the way to the bottom right. And click on where it
says update sales channel, that green button again.
After I click on that button, it's going to ask me which feature
I want to get started with. So for today, I want to sell
my products on Instagram. I'm going to click that gray
button that says start setup. And now it's going to give me some
tips on what I need to do to prepare my accounts for this setup. The first tip it's going to tell me is
to use an established Facebook account rather than a brand new account. Making sure that I have owner or admin
permissions for the Facebook accounts I'm going to be connecting. And also making sure that I have
an Instagram professional account. I've already done all
three of these things. So I'm going to go ahead and click I
understand. That green button there. Next I'm going to connect my
business manager to this page. I already have that here. So I'm going to go ahead and click the
green connect button to the right of that. Then it's going to want my Facebook page. So this is now connecting the business
page that I use to sell products or post ads. And I already see that here. It's already suggested it for me. So I will click that green
connect button again. Now it's going to ask for what settings
I want to use for data sharing. I can go ahead and enable
this if I'd like, but for now, I'm just going to turn
that off and click skip. And now it's going to ask for
my Instagram business account. So I already have that here pulled
up and I'm going to go ahead and click connect. You'll also see, I am eligible for Instagram checkout. That's not something I'm really
interested in at this time, so I'm going to go ahead
and skip that. Okay. So now I can see all of my
accounts and pages are set up, which is great. So I'm going
to select a checkout method. Now, if you are a U.S.-based company, you're likely going to be eligible to
use Facebook and Instagram as a checkout method. Also known as Instagram Checkout. I'm personally not a fan of this because
you don't own your customer information and I'd much rather have control over
that one-to-one relationship with my customers. So for that reason, I'm going to select Shopify
store and go ahead and click save in the corner. Now I'm
almost there with my setup. It's now going to ask me to create
a Facebook commerce account. I'm going to go ahead
and click create new. And just like that, Shopify has gone ahead and made a
commerce account that will sync to the catalog that I have on
my page. And finally, I'm going to go ahead and review the
terms and conditions for using this. And since that all looks good, I'm going
to click accept terms at the bottom. That blue button. Now I see
that everything is all set. So I'm going to go ahead and
click finish setup at the bottom. Awesome. So I see here that my
store has been submitted for review, and this might take a few business
days, but once it's approved, I'll be able to connect my
catalog from Shopify to my Instagram shop. Thanks Savanna for your
in the field demo. Next, we have...pretending to be a reporter.
Like shuffling my papers. Let's carry on. After you've taken the steps that
Savanna has walked you through. Go ahead and check your
Instagram app because one day, hopefully you see this message that your
Shop has been approved. At this point, the backend of your sales channel
has been connected to your profile. But the products don't
populate automatically. You actually have to choose them from
your catalog and add them to your Instagram profile. As you're
adding products from your catalog, keep in mind that it might take some time
for them to actually populate and for you to see them. So you might not
see them showing up right away, give it 30 minutes or so,
and then they should appear. Once everything's approved and you're
starting to see your products appear on your Instagram profile. Yay. You can now go ahead and tag
your posts with your products. Now tagging your posts with your
products is a key last step. And for it, I'm going to
throw it back to Savanna, who's going to walk you
through how it's done. Okay. So from my phone,
I'm now in Instagram, on my profile page for my business. Now I'm going to tap on the
view shop button underneath my bio. And this is my Instagram shop, which is currently empty. So go ahead
and tap on the blue add product. And now because I've connected the
Facebook channel to my Shopify store, it's going to pull all of
the available products. And if this is your first
time connecting your store, it may take quite a bit of time for
that catalog to populate in here. Just give it about 30 minutes or so and
give it a nice refresh and that should solve it. So from here, I'm now going to select which products
I want to add to my Instagram Shop. I'm just going to go down and select
all of them by tapping on that blue add button and go ahead and tap on
done in that upper right hand corner. So now that I'm back in my profile, I want to start taking advantage
of those Instagram shop features. So I'm going to go to that upper
right-hand corner and create a new post by tapping on the plus
icon and selecting post. I'm going to grab this picture of
our cookie monster cookie. Tap next. I could add a filter here if I'd like, I could write a caption
and add my hashtags. And then now you'll notice I
have this tag products option. So I'm gonna go ahead and tap
on that and tap on the photo. And it's now going to pull in every
single product from my catalog that I connected to my Shopify store.
So this is that cookie there. And now you can go ahead and
see that tag for that product. I'm going to tap done and go
ahead and share that post. And let's say I wanted
to create a story. Now, if I tap the sticker icon in
the upper right hand corner, I now have this product
option, which again, connects to that catalog to my store. I can edit the product name. So let's just say, I just wanted
to call it cookie monster. I can tap on that sticker
again to change the look of it, move it around. And what I think is really great
is the link icon up at the top. So now I have the ability to
link directly to my products without having to have 10,000 followers. Without having to have that swipe-up
feature. So if I go ahead and hit product, I can select a particular product
that my swipe-up will link to, or if I just want to redirect them
to my shop, I could do that too. So for this one, I'm going to go ahead and connect them
directly to that product that they're looking for. Go ahead and post that. So here's what my profile is going
to look like from the outside as a potential customer. The
first thing I notice here, underneath my bio, is that I
now have this view shop button. So as a customer, if I tap on that, that's now going to show me all of the
products that are available for this particular shop. If I tap back to that
profile and scroll down, I can see here on this post, that
there is this shopping bag icon. Now, if I tap on that post, it's now going
to show me an option to view products. So if I tap on that, I can now see exactly
which cookie this is. And if I wanted to learn a little
bit more, I can tap again on it. This now brings me to the product detail
page where I can see a description of, "hey, what exactly is in this
cookie?" If I want more info, I can message the shop. I can also learn a little bit more about
that shop or if I wanted to go ahead and add this to my cart, I could do that. I would tap that blue
view on website option, where I would be redirected to
my Shopify store to check out. Finally, let's go check out
that story. So here we go. I have the product tag here, which will show me exactly
what that product is. And if I didn't have that tag in the
middle, you see down at the bottom, I now have that swipe-up
feature to view that product. So if I were to do that - again, it takes me directly to
that product detail page. And if I was ready to check out, I could do so and be redirected
to my Shopify website. Or I could share this. So that paper airplane icon will allow
me to share it to others or I can go ahead and save it to my wishlist. I hope that helps you guys
get your Instagram Shop up
and running. Back to you, Elise. If you've made it this far in the video, go ahead and give yourself a pat on
the back because it is a lot of work upfront, but it's so worth it. On
that note, I'm kind of curious, are you a product-based brand and are you
using Instagram to sell your products? Go ahead and comment below this video
with the shopping cart emoji and let me know how you're using Instagram
to sell your products. If you liked this training and you'd like
more Instagram strategies to grow your business, I have a free
masterclass for you. It covers the three secrets you need
to know today to actually grow your Instagram, to actually get
sales back to your business. So go ahead and head to
freeinstacourse.com and sign up. To ease and revenue. I'll
see you in the next video. Thanks for watching today's training on
how to set up your Instagram Shop for your business. If you liked today's
training, go ahead and subscribe. Go ahead and subscribe. It's done. And don't forget to hit the bell so that
you don't miss any future trainings, just like this one. Good enough.
