- Hey, in this video, I'm going to show you seven ways to get higher Google rankings. These are the exact
techniques I used to grow one of our niche site's organic
search traffic by 1070%. Then we used the same techniques to grow this site's organic
search traffic by 1337%. If you want higher Google
rankings and more traffic, then watch this entire video, because tip number five is weird, but it produces big SEO results. Also, please like this video if you're excited about
this free training. Let's dive in. The first technique is what I call the phantom link building technique. This simple method helped
me rank for Paperform, which gets 1600 searches per
month with only one backlink, and then I used it again
to rank for RaperRater, which gets 63,000 searches per month with only one backlink again. It even helped one of our
local dental clients go from number six to number two for his most important keyword phrase. The concept is simple but the execution will
require some explanation. So here's the concept. Phantom link building is the process of strengthening your
existing link profile, and you can call it
tiered link building 2.0. Here's how to do it. Number one, create a
page worth linking to. Number two, acquire the strongest and most relevant link
possible to that page. Number three, use a strong anchor
text for your backlink. Number four, acquire links to that backlink. I recommend using FATJOE's
niche edit service for this. Number five, measure the results. And lastly number six, which is optional, acquire tier three links to
those tier two placements. Now the second way to get
higher Google rankings is to become addicted to
website loading speed. It's no secret that website
loading speed is critical for SEO and conversions. In fact, Google said in 2018 that, "Speed is now a landing page factor for Google search and ads." Google has specified mobile loading speed as being the most important. However, you should apply this concept to all versions of your website, including desktop. So to put this in perspective, I recently improved the
website loading speed for one of our websites and it increased organic
search traffic by 61% in only a few weeks. And then I did the same
with another website of ours and it increased organic
search traffic by 30%. It's no joke and you
need to become addicted to improving your website loading speed. Here's how to do it. Number one, make sure you hit the
like button on this video and then number two, benchmark your current
website loading speed using Pingdom, GTmetrix, and Google's page speed insights tool. I recommend benchmarking your scores from Google's page speed insights on both desktop and mobile. And then number three, go through all the
recommendations from these tools. In some cases you may
need to hire a developer to make some of the changes. And then number four, you may want to consider using AMP, which stands for accelerated mobile pages. The truth is moving your website to AMP is not an easy operation and
it comes with many hurdles, but if you want to try it, I recommend building
an AMP friendly website on a test server before making it live. And then number five, if you're on WordPress, I recommend installing a caching plugin like W3 Total Cache or WP Rocket, which is what I personally
use on my websites. I'll have a link in the description. And then number six, annotate all of the changes
you've made in Google Analytics. This is the only way
to see if your changes have actually been effective. Now the third way to get
higher Google rankings is to optimize your internal anchor text. Optimizing your internal anchor text is an awesome line hanging fruit. Before you can optimize
your internal anchors, you need to understand one principle called first link priority. There's some debate on this. However, it's something I've
stuck with just in case. So in short, the idea is that Google only
counts the first instance of an internal anchor on a page. So if you had an internal
link in your navigation and then one in the body of the content, Google would only count the
anchor in the navigation. That's why you need to be very deliberate with your internal linking. I recommend starting with your navigation and how you choose your anchor text in the navigation is dependent on the type of website you have. So if you have a large
e-comm website like Amazon, it makes sense to use
exact match anchor text in your navigation. And the reason is twofold. First, it's best for the users and the anchor text you
choose largely impacts whether or not a user will actually click. When you're trying to drive conversions, your anchor text should
accurately describe what that page is about. That also applies in SEO as well. Secondly, you need internal links in a navigation because it will improve
crawling and indexing. You want most of your
pages on your website to only be three to four
clicks away from the homepage. This will maximize crawling and indexing, which is critical for
better Google rankings. The best way to awe your
internal anchor text is to use Screaming Frog. Just open Screaming Frog and
enter your target domain. And then once the analysis is complete, go to bulk export and click
on all anchor text to export. Then you'll see the internal anchor text for all of your pages. In most cases, you should be using
exact match anchor text for internal links. The fourth way to increase
our Google rankings is to use what I call
the merger technique 2.0. If you've been following me for any time, you know it's no secret that
I love using expired domains for link building. That's because expired
domains are the fastest way to grow your site's authority. But the key is to think
about them the right way. So when I'm considering
purchasing an expired domain, I'm looking at that domain as a business. So the question becomes, would I buy this business? And that's why I call
this the merger technique. Think of yourself as an investor
who is acquiring a business so you can consolidate it with yours. Here's a quick process for finding and acquiring expired domains. Number one, use SpamZilla to find
and vet expired domains. I have a video on exactly
how to do this on my channel and I'll have a link
under the description. Number two, create a dedicated page on
your website for the redirect. Now this is the part where
many people get confused. And in 99.9% of cases, you should not do a homepage redirect. The reason is because you'll send a ton of irrelevant links and anchor
text to an undeserving page. So a better approach is
to create a dedicated page for the redirect. For example, if you acquired the hypothetical domain, bigburgerjoint.com, and you're a restaurant
that sells burgers, it would be best to create a page title like what is big burger
joint or big burger joint, all you need to know. You will then create a
dedicated piece of content about the expired domain or business. After you've done that, you can complete the final step, which is to redirect the domain. Now I will mention one nuance here. You need to analyze the link profile of the expired domain to see where most of its links are pointing. For example, if most of the backlinks
are hitting the homepage, then the strategy I just
explained will work well. However, if most of the links are hitting
subpages like blog posts, then you'll need to find relevant pages on your website for each
individual redirect. Now this process is much more
time intensive but necessary if you want the redirect
to be effective and safe. In some cases you'll need to create some new content assets to
support some of these redirects. That also means that you'll
need to get dedicated hosting for the expired domain, because you'll be doing
redirects on the page level, not the domain level. Now you can of course
avoid this all together by only focusing on domains that mainly have homepage
links in your vetting process. So now the fifth technique to
increase your Google rankings is to delete your content. Now this might be the
weirdest suggestion of all, but is the first action I take
with every new SEO campaign. In short, you should perform a content audit to find pages that are outdated, thin, or just low quality. This will make your website leaner and will improve crawling and indexing. You should filter through
all of your pages based on traffic, conversions, and
quantity of backlinks. You can use Screaming
Frog to perform this task. Just integrate the Google
Analytics in Ahrefs API, and you'll have all the data you need to make educated decisions. Now, there are a few ways
to handle content on a site. The first method is to improve it, and this is the best
option if you're targeting a qualified keyword, but it hasn't performed well. So in most cases, if you have been targeting a keyword for over a year and
it's not in the top 10, then you need to reassess the content and reassess your link building efforts. Sometimes it's a content issue and other times it's a link issue, but the latter is most obvious. If you have no backlinks, then go and get more backlinks
and see what happens. However, if the page already has as many backlinks as the competitors and
they're just as high quality, then it's likely a content related issue or it's because your overall
website authority is too weak. The second method is to consolidate it. So I call this the cake technique and I have the video on my
channel explaining how to do it. I'll have a link in the description. But in short, the cake technique is the process of consolidating thin pages
into one single mother asset. I usually use it to combat
keyword cannibalization, which is when more than one page is targeting the same keyword. The third technique is to redirect pages. Some pages aren't worth
improving or consolidating, so find a relevant page on
your website and redirect it. That is only if the page
has existing backlinks, traffic, or any other important KPI. And if it doesn't have
anything going for it, then the fourth option
is to delete the page. That's right. Just delete the page and let it 404. And then Google will crawl that page and remove it from its index. You should only use this option if a page isn't targeting a keyword and doesn't have any positive
KPIs like conversions, traffic, or backlinks. Now the sixth way to
increase your Google rankings is to reclaim lost link equity. One of the quickest ways to skyrocket your site's authority is to
reclaim lost link equity. Here's how to do it. Open Screaming Frog, connect the Ahrefs API
and start the analysis. Then click on the response codes tab and select client error for XX. Then scroll over to the Ahrefs columns and see if these pages have backlinks. If they do, find a relevant page on your website and 301 redirect it to the page. The final way to increase
your Google rankings is to optimize existing content. There are many ways to
improve existing SEO content on your website, however the best thing to do
is to streamline your efforts and use a tool that does
most of the work for you. That tool is Surfer SEO, which you've heard me rave
about many, many times already. But just by implementing Surfer's on page SEO recommendations, we took a client in the competitive, personal injury space from
being invisible in Google to top 10 for their most
profitable keywords, like car accident lawyer. And the only thing we did was implement the recommendations from Surfer. I actually have a few dedicated videos for how to use Surfer and I'll have links in the description. Now, although investing in a tool like Surfer can save you
enormous amounts of time, you can optimize your
SEO content without it. You just need to go through my 80 point on page SEO checklist. I'll drop another link
below the video as well. Those are the seven ways you can increase your Google rankings. If you enjoyed this video, please like it, subscribe, and hit the bell button
to get first access when I publish new training. Thank you so much for watching and I'll see you in the next video.
