How To Price and Plan Maintenance Details | Detailing as a Business

before we get started with this video I actually uploaded this one on my second channel a while back now but I don't really run that anymore so I'm moving it over to the primary channel here detail groove we're gonna talk about maintenance and scheduling those clients second is this Friday the 17th I'll be opening up enrollment to my premium online course detailing as a business where I teach you how to start and grow your detailing business so if you've been on the fence about starting one and you want to sell one this year this week this month what have you now your chance because this is the last time I'll be offering it at this price point next month the pricing will go up so just trying to get everyone the heads up on that one again that's this Friday the 17th other than that let's get started with the video in this video we're gonna cover how you should structure your maintenance plans for your detailing business so that's a big customer wants to get on a maintenance program for bi-weekly weekly or just monthly for the vehicles we're gonna talk about pricing scheduling location different variations and different factors that go into what you should think about with your maintenance programs and remember if you want more tips guys resources always check the description box down below so the question that came in is hey I'm gonna offer maintenance programs bi-weekly three times a month once a month how would you go about pricing and scheduling that now there's a few things that you want to keep in mind when it comes to maintenance programs personally I don't do many of them but if that's the route you want to go if that's the type of system you want to run then there are a few things that you're gonna want to keep in mind so number one with pricing I'm not gonna give you specific pricing because your market your skill set your goals all that yeah I'm not gonna be able to tell you a specific price what I charge here in Texas is completely different from California which is completely different from from New York so I'm just not gonna be able to give you exact numbers but one thing that I want to point out with pricing is that a lot of times when we think about maintenance programs is if they're gonna do it once twice three or four times per usually it's that you know the more services you're adding the let the the the less each service is gonna cost because you because you're signing up for more right that's typically what you see across the spectrum the more sausages you get the the cheaper the per sausage cost caps cost is so that's pretty so let's say for just a regular service I just someone's calling you out once I'm just making up these numbers don't hold these the heart don't come and like I'm not gonna seat you I'm just making up these numbers for this example let's say your average your address like maintenance for whatever you could just make it up in your head and it's gonna be purchased one time right it's gonna be I don't know 20 bucks it's 20 bucks correct and that's you going at once so now if if they're gonna do it twice the card line you get as dirty it's not going to be as use you're gonna see more frequently so you go drop it down to like 18 bucks again making up by these numbers and then if they're gonna come out three times you'll drop it all the way to 15 per maintenance service right and then if it's four you'll drop it all the way down to 10 because you'll be in and out so if if there's they're gonna be with you four times for like you're gonna see that car four times so four weeks every month then you'll get 40 from them right and then if you're looking at them I just okay I just get that don't need for you to see all that red yeah okay so if you're gonna service the vehicle four times at $10 prep at $10 per service it comes out to be 40 now you're saying well that's if I'm seeing it so much why is it so cheap well again you're seeing it more frequently it's not gonna get as dirty again you're gonna have to change this based on your situation but it might not get that dirty you're gonna see it often so it's not it's not going to take you much time it's a quick in-and-out three times you're dropping it you make a little more but again let me just get to the main part so with with pricing and such a lot of people want to say hey can I get them on a monthly recurring payment plan or can I get them to pay up front or do I pay or do they do they pay me for every service that I go out so so obviously this this one isn't really like a maintenance program it just once a month like I wouldn't really call that a maintenance with just once a month I would say Magnus starts like around food and a minimum would be two to four I would say that's an actual maintenance plan here's like hey a Geneva carton again because it's very easy for it to get dirty so here you wouldn't count one as a maintenance like I would not change I would just keep on changing normal price for just one service now when it comes to here it's really dependent on like the size of the vehicle the use case of it and the problem would it like once you give them a price it's so they want a set price right they don't want to be like you know you don't want to tell them like okay you know this because it's gonna be 50 next week it's gonna be 45 this week is going to be 60 like it ideally you want to make it super easy so they know that every single week and every single month they're gonna get a charge or that you're gonna charge on the certain amount that would begin because it's maintenance like that's that's a point of a maintenance program again you can totally go against that and they can work out for you but generally speaking like maintenance programs as a whole like across all spectrums it's typically just one set price because it is just maintenance so you wanna give a set price and the tricky part here is you really you need to be really clear with the customer in terms of the structure of the mainus program because let's say that they're scheduled that they they say hey we want to come out we want you to come out four times out of a month right and you're charging ten bucks here right and right so let's say they come in to fill and and and throughout the months you do you come here and they pay you ten bucks right no problem do you need servicing again and then he serves them again right and okay this is great it's an easy work and then on the fourth time they're like hey never mind we don't need it this month so the problem that you get too is that for this month that's calling we're not September so for the month of September right you were supposed to go out four times so you were supposed to collect 40 buckaroos right but since they cancelled the last one you only actually collected 30 now as we see here though that realistically if it was a three service month then it should actually be $15 per month and you should have collected $45 so that's the tricky part where it's like how do you want to collect the money because if they pay you in full pay in full they're gonna give you 40 months so you're gonna go out four times right like no matter if it's raining or whatever like you they are a paper for they're gonna give forward if you want to structure tourists like they can roll them over and you can like manage all that sure that's kind of confusing though maybe you can like refund them what they don't use that's on you it gets a little bit more tricky this this is why I don't do that many like maintenance programs and if you have like I mean you know like five ten that's easy but once you like really get into the high numbers and you're doing things like this that's when it gets a little bit more more complicated not you know into the world but it is little more complicated so if they pay in the fall they're going to be 40 but after paying as you go then this is where you get into the problem where they might not they're gonna tell you every time you call them up and if you predetermine or pre agree that okay we want to come out four times but don't come out three times then you're the one that's getting the short end of the stick on that one because if they're gonna only gonna call you three times it should have been 45 not 40 for that for that month does that make sense now if that being said there are other factors that are going come into it so let's say what happens if you know weather is the problem and they don't want you to come out at least it's gonna happen they're gonna travel you're gonna get sick you're gonna be booked out for one week you're gonna do whatever the case may be you're not going to be able if they sign up for four you're not gonna be able to hit them every single time every single night it's just not gonna happen so you know whether the weather or whether to you being her weather to you on vacation like how are you gonna and I'm not you know I'm not giving you the exact answer but these are just things you need to think about if you're trying to structure something's like what how do you roll over at the excited for for and the only did three on your fault as far as like your sake you're booked out do you roll it over to next month's do they get credited do they get refunded at ten bucks because you didn't service them but then that's the finger like that's what you have to think of a like okay if it hits on me and I'm gonna pay a fool like I making much less because they prepaid for four I did a new one they did three well i service three so that's just again I'm not giving you like this is the exact morning when you're supposed to it's just one of the things work you have to think about this before you just start shooting out numbers next is like your your routes you're gonna take your location so is this is this vehicle gonna be at the same location every single time whether it be their work or their home location because this is just an imaginary Matt you know if for the first two times you know if you're mobile and you're starting your shop here or your warehouse or your homework home garages right here and the customer location is right here and your charge of whatever it doesn't matter and okay and it's a ten miles right okay no big deal but then let's say on the next one they're at their work location and the work location is over here and now it's actually a 25 mile drive to them is it the same or is that going to add a lot more time trip like in terms of where you live because 25 miles might not take too long for one city or state but another senior state might take like an hour hour and a half two hours depending on traffic and the time you're going so you have to make sure that you're getting all you know you're just kind of weeding out all these details and then saying okay look if if if you're not going to be at your home location then what then we'll skip it over and wait to you are because that's just far the distance or one thing you can do is keep like that do like a mate if possible I mean like if you can structure your schedule like this if you have let's say like you know ten maintenance clients out there by can you hit them all in one day so if they're kind of scattered throughout the city I'm not gonna do ten but you get the point if you if you're going to get your scattered throughout the city you want to make sure that you're not being redundant with your routes whereas like if you start here at home base right and then you go here and then you let's say that's dude that's like you go here but instead of like being smart and like planning a inefficient routes please sleep drive less you're like you're actually going all over the place and so one thing is is confirming like where those locations are gonna be for the maintance and then - it'll be ideal if you can fit a handful or as many of those maintenance clients in one day now when you just get your system going like instead of going from like a paint correction and then ending cleaning and then you go do three maintenance like you just get into that mindset into that structure into that system of that okay we're just banging out these maintenance plans to wash it's it's a quick interior and alter the next one and you just you just you just knock them out left and right and and you really want to develop a system for this like maintenance is supposed to be a main like it's supposed to go easy not easy but it's a there's supposed to be a structure to it right like there's going to be different levels of maintenance right like some customers might you know their maintenance might be like a for washing of works every single time just because that's what they want but ideally I'd say it's gonna be like a wash maybe a quick detail spray to top off the wax or something and like a vacuum and whack me down the interior right so like you want to be able to just follow a a complete system to just knock it out in like record time every single time there's any times where you need to give it more attention to such of course but maintenance is like you want to go for numbers can efficiency like we're not doing a 10 15 20 plus paint correction where you're going at like you're just here to just touch it up a little bit make it look good and you're gonna see it again next week or in two weeks and if the customer says hey we want to get on a maintenance plan for once a month you can call it a maintenance plan for sure like that there's no problem about that but I wouldn't give them any special pricing based off of one month so if if someone calls you out for four to wash and and vacuum the interior and wipe it down and if you do twenty bucks I'm gonna charge twenty bucks every single on because there's that's just too much time in between for you to travel and such you know after a few cases you see that okay this you know it's actually not dirty at all it's a it's a single person no pets no kids no guests it's always just this part that needs to be cleaned okay then you can change the price meeting like lord if you want if that's things like and nothing else is dirty and like it's just a quick little touch-up that takes absolutely no time like you know you change the price based on the condition but even then like I would not do anything for one single service now if it's anything over - yeah that's when you want to go and play with your pricing and such again I can't tell you the exact pride just can't it's hard I will probably end up messing you up because we're completely different businesses and such and the next thing you need to think about when it comes to pricing is if they're gonna add to one or more vehicles so in my business like if if a customer is gonna the only time we really give like a discount or something is when they do give us like two three vehicles at a time and every vehicle has to be at least the ticket price has to be over 200 bucks in order for them to get any type of like bundle discount and I don't mind like like if a customer's gonna give us three vehicles and each vehicle is like on average like $300 I'm not gonna be like I'm gonna give them something just as an appreciation like yeah you know thanks for giving us three vehicles so so for us if there's more than two vehicles right so there has to be two vehicles vehicle one vehicle two and each one is over at least 200 right then I there's no signs mine I just pick a number so it might be like I might knock off 10 dollars off each service or I might knock off like 15 books you don't got to go crazy with it but it just like more of an appreciation thing like okay I could like you know you gave me two cars out knock off a few bucks so like out of this 400 let's just assume it's 200 bucks each then let's assume this is 400 Wow then you know choose one whatever you want it might be $30 off or it might be $20 that's no big deal it's not gonna kill me anything and I have two vehicles there I'm not driving to another location so it's you know so that's so that's what I do when there's two vehicles that's going to be happening with you er okay let's say they want their two vehicles then so how do i how do I change the price they let us keep everything the same right and that's all you like you can say what's in these our maintenance programs they're not meant to be costly they're meant said you know whatever whatever we don't offer any discounts or bundles here or you could say yes if you give us two or more vehicles then we'll knock off XYZ but then you have to think about like okay well how you know there's a prize going to change / how many times we go and then it's gonna change also on how many vehicles that are giving us and again you can dismiss all of this if you want to charge your premium rate every single time do that like it's also your visit like that's something like I'm charge is trying to give you an overall game plan blueprint guidelines that you can follow based off my experience but if you want to dislike if you're just maintenance in high-end vehicles with high-end clientele they probably won't care like they they're happy to pay premium prices for premium service for you if you're going for more like dealerships or like not lower end but just you know more you know conscious minded clientele when it comes to the budgeting with what their money and their vehicle but they want to take care of them then you know you might want to charge you want to my one might want to follow this type of system so don't think any of this is fat or concrete information that you're giving you take you know what I'm giving here applies to your business and see where we can go you're gonna make mistakes like some some customers you have you're gonna give them a price and three months later you're gonna be like oh this is probably too cheap and then it's like you either you have that conversation with the customer saying hey I'm gonna raise your rates in two months if you want to stick with me that's fine you know I'd be happy to continue to take care of your vehicles but in two months we will raise the prices by 10 bucks or whatever so that's gonna like that's gonna happen there's no way that you will make mistakes you will have those conversations and it just it is what it is so hopefully this helps let me know if you have any comments questions down in the comments down below and I'll see you on the next one

Channel: Detail Groove

Views: 37,990

Keywords: car detailing business, auto detailing business, car wash business, starting a car detailing business, car detailing business tips, detail groove, how to start a profitable auto detailing business, tips on starting a car detailing business, how to start auto detailing business from home, detailing business advice, how to start auto detailing business, starting auto detailing business

Id: iD0K6QlqfAo

Length: 17min 28sec (1048 seconds)

Published: Wed Jul 15 2020