How To Market Your Business With No Money (in 2022)

if you're a local business owner and struggling to get customers but can't afford to spend money on advertising this video is for you because i'm going to show you how to market your business online without spending a dime hi my name is luke duran the founder of rankingacademy.com uk if it's your first time here today why don't you subscribe and click on the bell button before the end of this video so you get notified next time i publish a new one so you are desperate to get more clients but sadly you have no budget to promote your business while this would have been a challenging issue prior to the birth of the internet where marketing for local businesses was mostly done through newspaper advertising and word of mouth today is no longer the case digital advertising is now the best route to attract new customers for big and small businesses while it helps to have spare cash to invest on google ads all facebook ads there are plenty of other options you can use to drive customers through your doors even if you have no money i know what i'm talking about i built my entire business online without spending anything on advertising today i'm going to share with you how you can do something similar for your local business based on my own experience and using some free tools let's start with the most important one of them all google search according to internet live stats there are 3.5 billion searches on google every single day 29 of which will return results that include local business listings in the form of a map back this means just over 1 billion results where your business could show up anyone typing a keyword which contains a local intent such as near me nearby or the name of a location like new york or toxin will see a list of three local businesses that could be a possible match each business listing will include information such as customer reviews phone number how to get to that business and more this is the perfect opportunity to be found by new customers who have never heard of you before for your business to be listed in google search results and on google maps you just need to claim a google my business listing which is completely free just fill in your details and a few days later google will send you a code to verify your business is legitimate after which it will be live on google to find out how to do this the right way you can watch my tutorial google my business listing setup 2021 step-by-step tutorial once your google my business listing has been verified head over to bing places for business just like claiming a google my business listing you can claim a listing for your business that will show up in bing's local search results which is microsoft's default search engine although bing is nowhere near as popular as google it was visited over 1 billion times in january 2021 and also powers the search results behind amazon alexa that's two good reasons why you should want to create a listing there too actually no four good reasons the third one is that it's free the fourth one is you can import your business details directly from your google listing in just a few clicks making the process super simple you'll also want to list your business on the apple map app which is installed by default on every iphone that are sold making it a very popular search choice for more than 23 million visitors a month in the u.s alone to add your business to the app for free just go to the apple maps connect service i also recommend you create a business profile on other key online directories such as yelp.com and the yellow pages as it will also help your business being discovered according to a survey about small business online presence conducted by topdesignfirms.com one in four businesses in the us still don't have a website which is mind-boggling if you are one of those people you must understand the lack of a website will affect your credibility as a business and whether you are legitimate or not with covet 19 an online presence in the form of a website has become even more crucial than ever before to communicate effectively with prospective customers who almost always expect any businesses of any size to run a website if money is what's holding you back here are some good news for you there are plenty of website builders you can use to create your very own professional looking website without reaching out for your wallet the most popular one being wix.com where you can choose from 500 different templates to suit your business type there are a few caveats of course one of which being you will not be able to customize your website address but it's still better than not having a website at all the other alternative and my preferred one is to use the built-in website builder available from your google account which will pull your business information directly onto one page and automatically include components such as customer reviews google posts your contact details opening hours a map where your business is located and more this requires little to no maintenance is super fast and is owned by google which means it will always likely be in line with their most up-to-date search engine optimization evolution and technical requirements although this is totally free to use just like wix you won't be able to choose your main domain name unless you are willing to spend around 10 a year which i feel is well worth it if you can stretch to that if you need help creating your free google website page you can watch my video google website builder now available in google my business so you've done all of the above and your business can now be found in key places where people are looking for local resources you have a website up and running and a few clients have started rolling in which is fantastic the secret to becoming a successful business owner however is not just to grow your client base but also to nurture the relationship you've established with existing ones the best way to do this is by communicating with them regularly and the most effective approach for this is to use email start collecting email addresses from clients who are willing to provide their details and build an email list you can use free google sheets for that then all you need to do is send emails regularly to these clients in which you can share some of your latest news with them inform them you have a new product available on your shelves or an offer running on one of your services etc this will encourage repeat purchase of course you don't want to type and send an email to each customer individually as it would take too long instead you can automate this process by using a tool called mailchimp i've personally been using mailchimp for several years and i think it's a fantastic tool you can use pre-defined email templates for any occasion and send professional looking emails to thousands of people in just a few clicks which really minimizes the work although i'd pay for a subscription mailchimp offers a free plan in which you can send up to 10 000 emails to 2 000 contacts every month which should be more than enough to cover your needs don't start bombarding your clients with tons of emails though i think once a month should be more than enough to get some decent results time to talk about another avenue most of you have already embraced to attract customers when on a zero budget social media channels almost all business owners i know have created a facebook business page while i believe there is some value into creating one i also know this is not the best place to invest your time and energy to reach new clients as a matter of fact compared with a google my business listing a facebook business profile fails into insignificance and is the least effective organic social media channel of them all most of the content you will be posting on your page will not be seen and will hardly yield any new clients this is not because there are less facebook users on the contrary since 2008 it has never stopped growing but so have facebook revenues the reason behind this is because facebook wants businesses to pay for ads to be seen on a platform and businesses do but if you have no budget facebook is not for you however if it's still your favorite form of free marketing i recommend you watch this video called facebook business page versus google my business which is best for more local customers it follows a diner located in new york who used both marketing strategies over a 16 month period this should help you make up your mind what about the other big one instagram for those of you who don't know instagram is owned by facebook and is clearly following the same path in other words unless you have cash and are willing to pay for ads to promote your business on both these platforms only a tiny weeny part of whatever you post will be promoted for free and it's not really worth your time does it mean you should give up on social media channels all together no if you have no money and want to use social media to drum up business there are two platforms you should consider the first one is linkedin linkedin will show your content to a lot of viewers for free giving you the chance to be discovered by new clients i have tested this myself and started publishing video content on my linkedin profile and sure enough i'm getting a decent amount of views every time i do i've also been contacted by several potential clients who needed help to promote their small business on the back of it so try out be mindful that the audience on linkedin is fairly mature and mostly b2b which works very well for my business if you are targeting a younger audience and want your content to be seen for free i suggest you give tiktok a go this app has exploded over the past 12 to 18 months and the organic reach is quite incredible again i tested it myself and the videos i posted got a very decent amount of views despite being a brand new account so i recommend you give this a shot too as you can see it is possible to market your local business online even if you don't have any budget you just need to make sure you are visible when people are searching the most and not spend too much time unnecessarily on the wrong platform if you follow my recommendations the one thing you must remember is that all of them will require for you to invest time as opposed to money to be successful but if i can do it you can do it too remember to like the video and subscribe to the channel if you haven't done it yet if you have any questions post them in the comments below and until next time happy marketing [Music] you

Channel: Ranking Academy

Views: 8,455

Keywords: How To Market Your Business With No Money, how to promote your business, how to market your business, market your business with no money, how to market a local business, how to market a small business with no money, promote a small business online with no money, how to market a local business online, How to advertise your small business for free in 2021, how to promote a small business on a budget, small business marketing, small business marketing strategies, internet marketing

Id: Kfmw2rC-uW4

Length: 10min 15sec (615 seconds)

Published: Tue May 25 2021