How To Get a 6-7% Conversion Rate for Your Shopify Store (FREE product page template)

hey guys what's going on I hope you have an amazing day so far and really crushing it in this month in May right it's already the first eight days um yeah when I'm making this video so I hope you already accomplished some goals um and yeah have some great results with your e-commerce business so in this video I want to show you a little case study actually a Twitter threat that I was writing right for my for my Twitter feed and I just I was just thinking like hey this is too valuable to not share uh to not make a YouTube video for it and to share it with you guys also in YouTube so yeah in this video I'm going to show you how we got like on average is six to seven conversion rate for one of our clients last month right in April so yeah so this actually Twitter thread and I gave a full breakdown of the important conversion hacks that I Implement so you can get the same results for your Brands slash Drop Shipping Store okay also I will show you the product page layout right that you can steal for free so you can literally copy paste it and start implementing it for your own store okay so yeah real quick there was the results right from Run April to 30 April we got a six percent conversion rate the average order value was around 30 uh dollars right so yeah that's uh that's a little bit back information and also if you look at the last five days we um get actually a conversion rate of 7.6 okay and yeah we got even days where we got like nine percent uh 10 um I just shared also my Twitter so yeah if you want to see proof that uh just go to my Twitter and you can check it out there okay so let's get into this fret and let's get over here okay so when it comes to configuration rate on your store right there are a few things that you absolutely need to know okay and basically are two things and it's trust and simple okay guys literally the goal of your website is to build tourists so people that doesn't know you start buying from you okay simple as that so random people that never heard of your store right never heard of your brand website you need to build tourist and it doesn't matter if you do Drop Shipping or branding for both business models right um you want you want to add the tourist Okay so yet to get conversion rate like this it's really important to at risk so what we did like are actually four things right main things that we did to increase the thrust and number one is reviews okay and I know it's it's it's a really basic answer to say hey add reviews but you need to do it right so if you do Drop Shipping or branding add reviews and that's something that we did for this brand as well we use transpiloted reviews and of course this is a brand so maybe you're drop shipping and you don't have the great um reviews or testimonials to just use judge me or looks you can Implement uh reviews and it will definitely add an extra one to two conversion rate if you do it right okay so also is uh we shared payment methods right so basically what we what you always want to do is share the the payment methods that you that you that are available in your store right especially if it's like a payment after method okay before after results something that we did right we use a ugc and um a gift with a before after State and that immediately increase the conversion rate okay so if you have a product where you can show before after State use that or use ugc for example if you have like a fashion brand just use um like a model with yeah where you can see like the whole t-shirt shoes I don't know which whatever product it is right but definitely you want to add ugc or gifs okay and the best is with the before after State Okay so of course guarantees right a 30 days return penalty or a free shipping right anything like that that's definitely something that you want to add to increase tourist a really good way what you can um so yeah that's like like normal things but I wanna just show you this as well what this brand is doing really good is as seen on okay so basically what you want to do is you want to add Brands right oh sorry uh yeah Pages Brands newspapers where or affiliate websites right that are also selling your products or talked about your products and you want to add it really high on the product page okay so if you don't have it you can skip it you can just leave it with the the shipping 30 days guarantee all that kind of stuff right and yeah if you have it then please please add this as well okay okay let's go on keep it simple okay so two different of two two things right conversion rate is to add trust right and keep it simple okay really guys if you like like I said over here right I get it every day around five to ten conversion rate audits right from different Ecom Brands and drop shippers with hey Dan can you give me free audit and hey can you give me quick tips on how to improve and for sure I will always do it but most of the time when I look at their website it has more colors than the average painting of Funko okay I don't know if you know him it's a painter makes really good paintings but he uses a lot of colors right and on the efforts the website got more colors than a painting of Van Gogh in Holland we say okay so keep it simple right you want to add three to four colors Max right black and white included so what does it mean is that you only want black white and maybe two colors right or one or two okay so we don't add too many um um colors on your website keep it clean and simple okay also what I see really often is that if I get like a website is like a product page description that's like longer than this whole thread okay so basically what you want to do is keep it short and simple nobody likes to read right so use a short description uh make different words both right so you make it like this to stand it out and use use gives right and for example I don't have gifts just Google gift maker take your um your your ad right your ugc ads make a gif and upload it on your website will definitely increase your confusion rate of course it it's always different right if you have like a fashion brand and it's like a t-shirt then it's of course difficult to use and a ugc okay sorry I give um on your product page but you can definitely add like a ugc photo or a lifestyle photo where you can see like the whole product okay definitely add that instead of a long description and keep it simple guys keep it really simple okay also with a clean checkout we know that's something that we did for this client as well we see like a lot of Shopify stores with for example um let's say a purple at the carpetent okay and and that's that's fine right because the brand colors are purple for example but I see them in the checkout a green button okay please guys keep it the same color in the checkout because it's it's it's consistency people are not thinking hey there's like a new color hey what is the what does this bulletin mean okay so you wanna definitely want to get the same colors on your the card button and in your checkout and that's something that we improved for this brand as well and yeah we got like this results so something that you can definitely um consider to use the same okay so same colors on that card button as in a checkout also note outbound links guys I see so many brands that have share options I don't know if this brand has it too then they can improve that right over here they got Instagram Facebook I mean you have to see your website as a funnel okay people come to your homepage from your homepage to your product page product page to your um card to your card to your information information shipping shipping checkout check out order order ipsell ipsell repeat customer okay so that's your circle the circle of e-commerce right and it doesn't matter if you it doesn't make sense if you add an outbound link right because this means that you redirect me away from your website because hey check out our show shows guys so please and I think in the footer is something that you can that that's okay right and uh this yeah I like a quick tip for this brand at the the socials in the footer instead of the in in the top okay but um I see so many stores right that um have like a share options below the add to cart button I mean what is your goal is your goal to get people to the next step on your website or to lead them away to your socials okay so I definitely want to remove our links something that we did and increase immediately uh the conversion rate okay so yeah there's like a quick tips that we add for this client unfortunately unfortunately I can't show you the brand because we always sign an agreement with our clients that we never ever ever going to share their results back-end results without their permission or with their logo or name okay so yeah I edit I ask him already if he can show his brand so I can make like a good case study for you guys so yeah if you if he's like um living in in abundance then it will share with you and I think he will so yeah make sure you subscribe to this YouTube channel as well because new case studies are coming really soon okay also here's the product page layout that we use for display client right so I can't really show it right now but I will I've made like the the whole layout again for you okay so basically product page image with ugc right a few a few image of alone products and then ugc um also really good hack is to make them small over here right on especially on mobile so you can see hey directly what other products or sorry what other images um they are right so yeah definitely want to add over here and like a little Dot over here so you can easily um switch between the images okay then you've got the title The Price Right guarantees like I said you can add checks right with free shipping or or you can test it with your three best USPS right never add more than four guarantees okay so don't wanna make it five six or a whole list right because that's gonna be a little bit too much just keep it simple okay then we have here the at the card button plus payment methods below the add to cart right for example if you like an order now pay after you need to really highlight it okay because there's something that converts really well so yeah at the card button and below that we add all our payment methods okay then we got Bender one bin or two window three so basically what that means is that we instead of the quantity selector right but not many people are using right so check out to your store if it's like people are buying one product remove the quantity selector right because it doesn't make sense it will add your add to cart button above right so you can um yeah people will see you at carpeting sooner so you can get more faster conversions okay so anyways let's get back we got like bundles one two three to increase the average order rate and we use that instead of the um quantity selector okay then we've got like a description it's expandable right so they make that means that you can click on it and then a short description will pop up right and I also add like shipping over here and guarantees but yeah like it's like a little bit a little bit smaller right than I added over here so we add also like a shipping where we add the shipping like free shipping all that kind of stuff and I guarantee hey we're doing your product for free 30 days okay then we got over here trust a pilot refuse bar right you can use a review if you don't have first pilot again it will immediately at rest before after results from customers right there was like a product that you have really good before and after State we add um photos of that over here and if you don't have that you can skip that product image plus USBS like this okay that means that you we add the product over here right this isn't the product it's just an example but this is the product USB One USB 2 USB 3 usb4 right like the four best USPS not really explained but just clean and easy okay then Ys plus guarantees something like um I don't know if this brand has it oh yeah actually something like this okay so something like this we edit it over uh let's get back over here we add it over here right Ys plus guarantee and an FAQ section right and basically what you want to do with an FAQ section is that that you ask questions that are in your advantage okay so for example do you have free shipping yes we have free fast shipping okay um can I return my products um if I don't like it yes you can return your product for free within 30 days okay and and we got a guarantee so that so that's basically what you want to do in the FAQ I got on my Twitter profile like and and how you can make a high converting FAQ section I don't know where it is you can scroll it down and you can check it and then you can copy paste it okay so yeah make sure you implement all the text to your product page and see your conversion rate Skyrocket okay so this is like the product page layer that we used also um you can check my Twitter right I'm using a lot of uh sharing like a lot of cases as well and also with something that I got like the value hex right where I I have like a lot of share a lot of value hacks for you guys over here um a lot of case studies also tips for example email marketing right what this brand can do better the brand is around six seven eight figures right and yeah what they can improve about their emails so yeah make sure to follow it got a lot of love from it right over here you can check it out it doesn't really matter and uh yeah man that's basically it just make sure that you um at your conversion rate leave by the way a comment what is your current conversion rate if it's really low uh you can send me a message on Twitter and I will give you like a free audit for sure um and yeah for with that being set at graders of the day and I see you in the next video bye

Channel: Daan Kroon

Views: 2,825

Keywords: How to get a high conversion rate?, Conversion rate, Product page, Shopify, Ecommerce, Dropshipping, How to build a product page, Low conversion rate, Branding, how to get a high conversion rate on my shopify store, conversion rate optimization, Shopify product page, shopify product page optimization, shopify tutorial for beginners, increase conversion rate, lead generation, online course, free course, online business, tiktok for business, how to make money online, ad scaling

Id: SOoZigDArYU

Length: 14min 21sec (861 seconds)

Published: Mon May 08 2023