How To Film an Impactful Beer Commercial

foreign [Music] today I'm going to show you guys how to do an impactful beer commercial and the way to make your shots impactful is to really think about the energy and the sound that's gonna be driving this film and the way that I came up with this idea was I had an idea of like thinking about sound and beer and I'm like I want the power to be cap off and then plug and that's it four shots we're going to come in from boom camera in product meeting so the way that we're doing the shot today and is all we're using is string I have two strings on the back and we're going to do this in Reverse so we have this uh V flat board and we're going to pull backwards and as it's pulling backwards it's going to go all the way back here where there's not much light our lighting setup is up here and so it's going to go into pitch Blackness and then in Reverse it's going to emerge from the darkness like Bane and then come boom forward like that and then that's what's going to reveal our product so we're just going to reverse it because it's easier to pull and then in post you know reverse it because it's easier to land on our Mark and then on the slider I'm just going to push it at the same time we're just gonna be two forces converging together and that's our first impactful shot just to add a little bit more to make the shot look cool like it's coming out of something I'm taking the smoke Genie and we have the little tube hose right here and we're just going like this what this is going to do when you're using a tube like this and pointing that here it's going to have this sit and that's just going to add to our movement because now if I bring this bottle and go you can see the smoke and you're going to say Austin but in Reverse that's going to look funny well who cares and that's filmmaking so to continue with this video the bottle is slid forward now to get to the cap coming off we need to get above the bottle and I wanted to make it look like it's one shot so what I'm doing is I'm matching up relatively in the same spot and then I'll kind of do the rest in post but what I'm going to do is I'm have my tripod legs like this split open on the sides of the bottle and all we're going to do is we're going to lift the tripod to raise up and it's gonna be a nice fast speed ramp to get us to our next shot so that it's a smoother flow into our next shot because we have so much energy coming in from our first shot that if we just jump to opening the cap above it's going to be a weird kind of stop right and so I want this video to flow and so we're going to go dupe and then and so it's going to be all one motion and what we're going to do is we're just going to do a nice steady slow lift up like this and as it raises it's going to go that's just the duct tape it's going to raise right above the bottle like so the next shot that we're doing is I'm on babysitting duty is it working yes okay so the next chart that we're doing is the cap coming off and we're doing a top down because the last shot we lifted up above the bottle and I'm using the drill and we just put a skewer in there and I'm going to rotate it right above here at 120 frames and 300 frames I'm trying both to see what I like and then in post I'm going to rotoscope in the cap and then have a clean frame of just the bottle by itself and have the cap go and explode up towards the camera now I know people have done this in the past I've never watched other people's tutorials so I'm winging it my own way and hopefully this works we're getting our our ending hero shots our climax shots and that is of this beautiful cup which is the Guinness cup I went and found one specially for this because I knew that's what they put it in and this is the shape and then what we're doing is we just have it on a black acrylic box literally like our intro shot but now we're pulling away because this is the end of the story the beginning you push in and at the end you pull out right that sounded wrong nevertheless it doesn't matter what we're doing for this is we really want to focus is the head oh my goodness is so important but also the um I don't know what they're called but the carbonation that rises up so we got a detail shot pouring in here and we also got the head and the ending shot lean out and boom that is it for this and that's going to have our this is the last shot we always do our messiest shots last and the most difficult ones I guess but this is the pouring shot and what we're doing is so that the beer lands nicely into the cup we have the cup angled we have it on acrylic box that I've just double-sided taped the glass onto the acrylic box and then double-sided the acrylic box on to the baby plate the baby plate these are things that I've used all the time in a lot of my tutorials if you guys want to go look back but also in my product video of course they're going to a lot more detail especially with this setup where I have the bottle cut out with a hole and then we have a Matthews clamp holding it and then we're just pointing to the back of the bottle it allows us to do a multiple takes without having to change Out The Bottles re-prep the bottles so this is the setup that I like to run and then we're just running this on the slider with the dzo film lens the 32 macro because that is perfect for this it's wide enough but also detailed enough that we can really punch in and get those beautiful shots I'm shooting this at 300 frames on the Ursa and that's it you guys and you guys can get a shot that looks like this all right guys that is it for this tutorial I hope that you enjoyed something different typically I do whiskey now it's beer so please like share subscribe and until next time foreign

Channel: Austen Paul

Views: 26,638

Keywords: Beer, Guinness, Stout, IPA, Tasty, BTS, How to, Filmmaking, Film

Id: aPWlOz9DmdA

Length: 5min 59sec (359 seconds)

Published: Tue Mar 21 2023