How to create an SMS campaign in Klaviyo

hi I'm Mason and today we're going to learn how to create an SMS campaign an SMS campaign is a one-time send and is a great way to send a personalized message to an Engaged group of contacts perhaps your VIP customers and is a great complement to email as well in today's example we're going to build a product launch announcement to send to our VIP segment of SMS subscribers giving them a sneak peek and an opportunity to buy before anyone else as we create the campaign you'll learn how to choose your campaign recipients craft the SMS content as well as schedule and send your campaign first navigate to the campaigns tab of your clavio account then we're going to click create campaign and choose SMS the first thing you'll want to do is name your campaign I'm going to name this fall sneak peek next select a predefined list or segment to send this message to for example I'm going to choose my SMS VIP segment you can also send to multiple lists and segments at once or identify any lists or segments that you want to exclude from receiving the campaign you can enable or disable smart sending which when enabled will skip profiles that have recently received a message from you the estimated recipient count takes into account duplicate profiles excluded profiles and suppressions to give you an accurate estimate lastly on this screen you can enable or disable Google analytics tracking for this campaign you can manage your UTM tracking settings in your account settings for now let's skip that and click continue to content here you'll begin to craft the content of your SMS note that SMS content is limited to 160 characters or if you have an emoji or special character 70 characters exceeding these limits will lead to sending multiple SMS messages you can also add media such as images or gifs or if you'd like to use more than the maximum characters allowed for an SMS you can use an MMS message or multimedia message MMS messages have an increased character limit of 1600 and are a great way to add a visual element to your text marketing do note that this feature may not be available in your region for my message let's stick to an SMS and finish crafting the message be sure to include a link so that clavio can track the SMS Effectiveness and make sure that automatically shortened links is checked this is also a good time to ensure that your identification and consent information is checked click compliance to view the various settings that will Auto populate in your message based on the recipient location once you're happy with the content of the SMS preview your email from the perspective of any recipient to be sure that you've got it just right you should also send a test message to yourself so that you can test all of the links and make sure that all is well before you send click the drop down under preview to view the message in the different recipient regions and then search for a specific profile to preview as them depending on the region the sender information and unsubscribe instructions will change automatically now click Send preview and send a test message to your number to test if all looks good click save and continue to review from here double check that all the details of your campaign are correct then click schedule or send the final step in the process is to select when to send your campaign you can choose to send at a later date and time or send immediately clavial will stagger the send over a period of hours and deliver your message at a consistent hour in each time zone I'm going to choose send now congrats you've successfully created an SMS campaign be sure to explore more ways to use SMS to send personalized messages and Delight your audience [Music]

Channel: Klaviyo

Views: 4,563

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Id: ajnvo_ZYWqg

Length: 4min 6sec (246 seconds)

Published: Fri Feb 17 2023