How To Create A Facebook Business Page for Real Estate Agents

would you like to maximize your exposure on Facebook one of the best ways of doing that is by creating a facebook business page which now more than ever has become a necessity in today's video I share with you how to create an effective Facebook business page that gets people calling let's begin [Music] Payet I'm a founder of echo real estate advisors if we're just meeting welcome to the channel that brings actual content to grow your business through online marketing so if that sounds beneficial consider subscribing at this point you know that a website is pretty much the cost of doing business regardless of the type of business that you're doing so you have to invest in the design the domain the hosting and all that fun stuff so that's understood and now with the rise of social media a facebook business page is becoming even more pressing again it's beyond an expectation at this point it is a necessity so while many people create a facebook business page so that they're able to run Facebook Ads there's still a great opportunity to create a facebook business page that is optimized in the correct way that'll get people calling you in a passive way for this tutorial on making an assumption that you already have a personal page so let's begin okay you're gonna go to the top right where it says create and then you have some options you can do a fundraiser marketplace event group ad and page again you cannot get to the ad section in the in the sense of actually creating one without a page so we're gonna go to page and get started right off the bat you're gonna be asked is it a business or brand or is it community or public figure what we're gonna do today is it's a business ok for the name we're gonna put time in Resendez and I'm gonna put realtor I know I should put that are that registered are but I'm gonna delete this anyway so we don't need to category I'm going to put real estate agent and then the address phone number is optional but since we want to create a optimized I would HIGHLY encourage you to go ahead and include it now don't show my address only show that business is in the city state region depends on what you want to do I would suggest that you go ahead and show it so people in your area whenever they're searching they're able to find you especially when they're looking for a Dallas real estate agent well if your location is right there fantastic or if they're looking for a more specific area like Bishop Bart or things of that nature here in the Dallas in a Dallas community in the Dallas neighborhood you're more likely to be found I'm gonna skip this and then I'm gonna skip this and show you how to change it within the page itself because you may want to change it down the road so I want to give you that option all right the original question was do you want to upload your profile picture right now and then the second one was do you want to add a cover you can do that very simply by clicking over here in creating your image or uploading your image and over here you can add your cover so we'll do just that so when I click update and we're going to go upload photo you're gonna be asked to drag to reposition if there's an area that you want to highlight a little bit more so I'm gonna do that you're gonna click on add cover and you're going to choose from photos already on the page which you won't have many you can actually include a video here this if you have a commercial ready to go that is between 20 to 90 seconds I would highly encourage you to embed it at this point this is something that's gonna give you a different edge over other business pages out there because you're able to tell the story right off the bat whenever somebody clicks over and sees your business page you want to draw attention as much as possible and the video is a great way for you to do that so if you have a short commercial or as a short video it's a good idea to go ahead and include it here to start pulling people in on that story that you're wanting to tell assuming that you don't have a video we're going to upload a photo this is would click that however assuming that you don't have a cover that has the dimensions that you're needing for this we're gonna go to a website called canva and what I like about canva is that it's free and also what I like about canva is that it has the dimensions that you need for Instagram Facebook Twitter Linkedin it has all of these templates that are gonna really make your creations so much quicker and actually better at least from my experience I don't have too much of a design eye so we're gonna search for and it's right there Facebook cover so whatever you select over here is already in the dimensions that that are requested by Facebook so we're gonna select this one we're going to delete that and then we're gonna put one of these images we'll just insert it there for fun stop I would work on the I would work on what you're saying a little bit more but more than anything I want to advise you to put your phone number and other forms of communication on your banner on your cover page so I would encourage you to go ahead and include ways for people to get a hold of you and I won't be able to do it here too well but we're doing arrow I'm gonna do this and let me rephrase this connect I'm not too worried about the aesthetics right now I want to show you the functionality and some hacks or some tips that are will that will help you connect with people even more so I'm gonna put this I'm put over here the reason I'm not messing with too many of the things down here is because I want to move fast and also I don't want to mess with the camera so I am putting this arrow with a specific reason which you'll see here in a few seconds so I'm going to download gonna go over here and then upload then I'm gonna put that I'm gonna save so again work on the aesthetics a little bit more but I wanted to share with you why I put that little arrow I want I'll be changing this button to have people contact me so I can ask for them to book or schedule with me I can have them contact me learn more about the business shop with me download our app or play your game if you're a real estate agent which most of you will be what you're gonna do is contact you send message next you're gonna select configure your gonna select going to messenger and you're gonna press finish and there you go that is just a little just a little hack pointing people to reaching out to you so you've set up your profile picture you set up your banner if you want to put I not if I would encourage you to put a lot more thought into it but this is a little hack that I'm that I wanted to share with you to really encourage people in evoke action so they can send you a message to give the illusion of a more established page what you're gonna do is you're gonna delete this from page now some of them you won't be able to delete some you'll have to hide and I understand that on-page transparency it's gonna actually share when you created the page but most people won't come over here ever then to work on the rest of your page you're gonna scroll up just a little bit and you're gonna put the first edit page info and then you start filling in as much information as possible again just complete everything that you possibly can okay I prefilled most of the fields to make this go a little bit quicker in the description you're gonna put what you're about you're gonna share your story and really try to get people body in as quickly as possible the categories you can select up to three categories whatever fits you the best so these are the ones that I would suggest or if you don't want to do company you could put real-estate service if you feel that fits a little bit better but you can select three and I do encourage you to use all three to help you out whenever people are searching for real estate services in your area you're gonna put your phone extension if it applies your website your email if you have Wi-Fi at the location there you go then the street address located in another place so if corporate office is somewhere else that's something that you would edit you you can select your open hours I'm gonna put always-on but you can select different options so if you're open Monday through Friday then you can select that but I'm gonna put always open and this is more for a foreign country so you see such as Austria Germany and Switzerland so unless you're there don't necessarily bother in the United States you won't need it and the price range you can put that but I would just suggest that you go with unspecified to not have any issues and you would put your privacy policy right there and as you can see we've already done the contact the Wi-Fi the location and more so that's already been done you're gonna X out now we're going to go to the left-hand side and you're gonna see Home Services review shop etc etc so we don't need all of these you can keep on but some of them don't make sense in regards to real estate so we're gonna go to settings where you can go to templates and tabs and then here you can select which tabs you want available to you I have my current tab at services which for a real estate agent that makes sense but you can also select movies business venues nonprofit politicians restaurants so these are starting points if you have an e-commerce shop or store all together shopping whatever template makes most sense for you but for the purposes of real estate services makes the most sense shop doesn't really make too much sense in our in our real estate circle so we're gonna take that off the videos the post the photos those make sense that's fine the community it doesn't always make sense but it's not something that you can delete so we uh so we kind of have to leave it there offers I would personally take that off and then leave these now if for whatever reason you wanted to add some tabs back on just add a tab and select what you're trying to add back on so this is the templates and tabs as you can see here there is a lot of information and most people that set up an account often don't check this so I highly encourage you to go to general and go through and see what makes sense for you as you can see your page is published if you wanted to unpublish it for a second you would go to page unpublished save the changes the page isn't finished yet we're gonna go to next confirmation additional content for example while you're building things out if you just wanted to get the ball started and can't finish the page right now rather than risk in people looking for you and showing uncomplete or incomplete you can unpublish it for the time being rather than go through all of these one by one i just wanted to show you the visibility aspect because that would be important if you don't have time to finish the page right now you can unpublish it so nobody can stumble upon and see an incomplete page so far I'm gonna encourage you to go through the general and read it yourself check it out see what makes sense for you it doesn't make too much sense for me to point and read this to you as you um as you now know where to get here so you go to settings another quick thing I wanted to highlight was your messaging tab this is very important because people will be messaging with your page so you'll be interacting as your page you won't be interacting as Jaime you won't be interacting as a personal profile you'll actually be interacting as the Facebook business page so it's important for you to know that also you want to show a messenger greeting create a greeting that people will see the first time they open a conversation box so whenever people go to message me it's going to say well it can say whatever you want hi Jaime resend this thanks for getting in touch with us on messengers please sending us send us any questions you may have and you can certainly change that to whatever you would like I'm gonna leave it for now and this is also pretty cool because you can also embed your messenger on your website so you can have people directly message you message you from your website another important tab is to go to page rolls and here is where you can assign different people to your page so as your company gets larger if you don't want to manage your page you can have somebody else manage it for you and you can attribute them as an admin and editor moderator advertiser and analyst different categories have different capabilities so you're gonna want to read up on that in the future you may be running Instagram ads so you're gonna want to connect your Instagram page and you would go through Instagram over here and you connect the account now another pretty cool feature that I want to draw your attention to is your publishing tools but before we go there look at all of the options that you have I encourage you for the sake of the exercise to go to your settings and go through these one by one just to see what's out there you don't have to learn how to use every single widget every single tab every single option that you have but it's good to be informed in the capabilities that you have on Facebook as you can see it opens up a whole nother world so rather than go through each one of those again for the sake of time just want to draw your attention to it in everything that you can do there's creator studio there's sound collection poster review your posts and all that fun stuff so as your business page gets larger a lot of these are gonna have notifications to them so your attention will be drawn to them automatically but again I encourage you to go through and check those what I want to show you here is that you can actually publish information ahead of time so you can schedule posts go out tomorrow you have the option to share now or you can schedule it you can schedule it for tomorrow schedule so you would go over to scheduled posts and there you go and you can continue doing that through let's see how far out I think it was like six months so yeah through March yup six months so you can go six months ahead of time so if you have some times and the weekends and want to really front-load your content and get very very far ahead of the game this is how you would do it and it would automatically publish for you now let's jump over to insights where you're not gonna have any insights so far but again it gives you so much data that you can analyze so as your content gets developed you're able to see which posts engaged which post have this amount of likes this amount of followers per month and things of that nature so there's a lot of data there's a lot of information that you can see pretty much at a dashboard level so it's super beneficial to go in here and get some ideas about your competitors as you can see here you can see how you stack against other pages on Facebook so it's super beneficial way more data that you that you'll be able to consume within a day but it's a good idea to start playing around and see how other proper how other pages are doing in relation to you and it gives you opportunities to model what they're doing in your business as they are having success one quick favor before continuing please hit the like button so this videos Reach is magnified and others benefit all right one more place we're gonna go before we wrap up we're going to go to inbox to show you that this is a different different messenger whenever your messages come in specifically to your page this is where you would find them you're gonna find them for both Facebook and Instagram when people comment and then your messages are all over here now we're gonna go back to our page and I want to show you the vanity link so right here you can create your own user name so it's easier for people to find your page and search when it's a unique user name so you have your own vanity username and let's see if it's available I'm just gonna put that and there you go in the past they had a Facebook had a 25 like minimal or something like that so they had a minimum of likes that you needed to have on the page but now right off the bat you're able to create your own username now with your username in place all you have to do is invite people to like your page and stay engaged with them as your business grows quick question for you how often do you post on your facebook business page is it one time a week is it five times a week is it five times a day a let me know in the comment section down below and if you found value in this video today please hit the subscribe button so we can talk again soon

Channel: Jaime Resendiz

Views: 23,215

Keywords: How To Create A Facebook Business Page for Real Estate Agents, the best facebook business page for real estate agents, facebook business page for real estate, real estate agents - facebook business page, facebook business page for real estate agent, facebook business page for realtors, real estate agent facebook business page, how do you create a facebook business page for real estate, how to do facebook business page for real estate, jaime resendiz, facebook business page, realtors

Id: xAfcVHEF0SI

Length: 20min 41sec (1241 seconds)

Published: Sat Sep 14 2019