How To Create a Category Based Silo Structure with Thrive Theme Builder

today I'm going to show you how to turn your boring out-of-the-box WordPress category pages like this and turn that into a beautifully designed silo page like this so that you can increase your search engine rankings and engage your visitors [Applause] this is Colin from thrive themes back with another tutorial video and before we get into actually designing our sallow page like I showed you in the intro I want to just talk a little bit about category pages versus silo pages category pages definitely have their place in fact I recently made a video about how to build a highly converting category page using thrive theme builder so I don't want to say that category pages are irrelevant but silo pages are definitely an upgrade in some cases here is where I recommend using an actual regular category page that would be if you're just getting started out if you have no content on your blog nothing you're transferring over from a different site you're better off to just start with the category page why well when you're first getting started you need to worry about building an audience creating content and really kind of getting your feet aren't you I wouldn't worry about having a perfectly optimized in wall design style web page so if that's you this is still probably a great tutorial but you may not want to implement a silo page right away on the flip side of that though if you already have a site with a lot of existing content or you've started to really get some traction in your content creation process then I would highly recommend you look at switching your category pages or adding in silo pages to your website so if you're unaware let me just kind of address what a silo page actually is so I have a quote here from our SEO expert here viola but we actually did a course with her called SEO sprut and she talks a lot about silo pages in that course so let me just read what she defines as the salad page and why she thinks they're important Google loves structure silo pages clustered topically related articles into a coherent structure this could include internal links backlinks supporting articles contextual keywords and more I view this is just really wanted to make sure that you're having your site be in line with what Google really wants now this isn't just about Google it's also about organizing your content so you can promote with your best content to the right visitors it makes it way simpler for your readers to get what they want and this puts you back in control of your WordPress website here at thrive thing is you've actually recently switched all of our category pages over to silo pages as you can see here on the screen and what we've been able to do is take the years and years of hundreds of blog posts and hundreds of videos and really promote the best content and the content that really has the biggest impact on our new customers potential cost and everybody in between now that you have a little bit more background about when and why to use a sallow page and kind of the difference between a category page and a sallow page itself let's get into actually building one with the right theme builder okay so we're gonna start here in the standard WordPress dashboard page and you don't need to be in thrive theme builder for this we're not gonna be in to thrive architect just yet so one thing here you only need thrive architect light with thrive theme builder in order to build the sallow pages like I'm going to show you so if you were brand new here you don't have theme builder yet headin over to thrive Gamescom slash theme builder to learn more about the product and get your copy today and let's keep going here so underneath pages we're gonna want to add new and we're not gonna be under posts we're not going to be in the category page section we're going to be adding a regular WordPress page from here title the post exactly what you want your actual silo page to be titled so why don't we build your online coaching business okay next up you want to do is make sure you publish the post so saving it as a draft here you could go into architect and edit it however in order to actually link this to the proper category page and swap the two out like we did on thrive themes calm you have to publish it once the page is published click this little Settings icon here and you're gonna want to check what the URL slug is under the permalink so this is important because you want to make sure that the URL slug is exactly what you want it to show up on so in our case it would be thrive themes calm slash build your online coaching business that would be the URL so don't just make this a random URL slug make sure you title this page exactly what you want the slug to be or if you've entitled it differently you can obviously go in and change the URL slug here so now if you want to make sure you do and here we already have it set to what we want so the next step we're gonna do here is launch thrive architect ok so now we're in thrive architect light on my website here and this is the default page that I selected when I was going through the setup wizard and thrive theme builder however this is not the template we're gonna work from in order to change the template to get into our different silo page ones you want to navigate over here to the change template button and underneath the shape-shift theme you want to expand that set and your going to see seven different Salwa page templates so take a look here on the screen and we're going to show you exactly what all of these amazing preset designs look like for this example here we're going to go with a silo page number six so you want to just select it and choose that template as you can see here the original default page we just had is completely gone so we didn't just add it in we'd be totally replaced it and now we can work with this here so let's break this exact template down here now you can cycle through and let's say you wanted to use template number five I'll just show you you could go here go to five choose the template and automatically what's going to happen here is just gonna change out template six for template number five so this is how you can kind of cycle through and see which template you like whether you want an image at the top whether you want different sections it's up to you but for the sake of this example we're gonna go back to template number six and build that one out before we go any further let's break down what's actually happening here so we have the headline here that we can edit the text so we can highlight this make it whatever we want doesn't matter we'll get into this later we have some more headline text call the action button here main benefits so we have just some icons with some text you can put kind of you know what's the main benefit of this page we kind of have some tutorial eyes kind of copy here for you to follow along so what would be the main benefit that someone or your readers would get from being on this page in this case it would be life coaching content but more specifically how in content about how to build your online coaching business so we could do another subtitle here another benefit title more headlines here and in the post lips so we're gonna get into this in a minute to another post list a call to action another headline another post list and in opt-in form then followed by your footer so this has a lot going on so you can delete parts if you wanted to if you didn't want have this opt-in form at the bottom you could simply just hile it over the section delete it it's gone but we're gonna go back up and start actually making tweets of this page you can see a silo page actually come to life the first thing we're gonna change here is this headline tag so let's make this bill let's it build your online coaching business the right way okay that'll be the headline for this category and see take the quiz to see what type of coaching business suits you best change this text to take the quiz okay so you could link of a quiz here with using thrive thrive quiz builder you could do all kind of stuff we're just gonna kind of go through and show you what this would be so I can change the text I'm not going to change the image for now then if it here you can make this you know let's see coaching business strategies so coaching business strategies and then you could put more benefits here so it's really easy I highly recommend not actually moving things around and changing all like glad of everything just kind of plug in play so I'm changing the text you can change the icon out here you could also change the text obviously you can change the images out but our designers spent a lot of time and a lot of research and actually putting these sallow pages together so I wouldn't recommend going against what professional WordPress designers do I would just take the templates as is and put your own copy images and content in there the next thing that we're going to get into is the post list element and in my opinion this is one of the most powerful aspects of the silo pages it's combining a custom-built highly converting page with the WordPress content management style so you can still take advantage of your categories authors post tags all that stuff from the back end of WordPress but really kind of put them on steroids and have them on a side web page so this way that the readers can get the content they're looking for you can promote your best content and that way there's it's not what I want to call a content graveyard you have years and years of posts just at a blog archive way on page 20 in this way you can make sure that whether it's five years old or five days old you can promote the content that's best for your audience in order to edit the post list we're going to pick this one here and you just want to select it so once it's selected you're gonna see here on the Left sidebar you can either edit design or filter posts so in this case we're going to focus on filtering posts so I select that here and if you're new to thrive architect this is going to be a brand new kind of page for you to see if you have that market actually been using our products for quite some time this is the exact same post list editor so it's not any different in this version architect light then it would be in the full version of architects so I'm just gonna walk through this year you have custom query and related posts so under custom query you have the option to add a new rule and you could kind of just show the default here they published disentis you could do date modified publish title author etc you can do descending or ascending and you can choose how many you want to display five six the number is up to you now we're not going to do this because this isn't putting us in control so this would just be showing it from ascending or descending order which kind of defeats the purpose of having the silo page what we're gonna do is a custom query and add a new rule so click new rule and then this is where we can really start making some progress can do categories authors or post we're going to do categories for this one here and what here can do put display post that belongs to at least one or all the categories so we're just going to do at least one of these categories then you can choose the category so click Add here and these are the categories I have on this site so I've got business life coach marketing productivity and uncatted Erised so we're gonna do business for this post list now that we have that added the next step you want to just save and close so that is going to put these posts here now I'm gonna go back in and show you a difference so we have the three proven ways to build your online business on a simplifier online business etc so these are the posts we have here now but I want to show you how easy this is to change I don't have to change any design the title it's none of that all I have to do is go back to filter post I can change this category so press the X here add the category and I can do life coach for example save and close and you see how these change now we have how to sort of like coaching business or life coaching 101 why I should become a life coach etc so that's how you can very easily change the content that appears within this post element on your side web page but before we move on to the next one I want to just go over a couple quick things that are also inside the post list element when you're in a post those element you click this drop-down arrow you're gonna have the option to do either post or page so if I would click on page here I can add a new rule and I could choose the same kind so I could do specific pages themselves as you can see here so if I wanted if I let's say an ultimate guide like we have some of these on thrive themes or it could be just a single piece of content that you publish as a page you can also display that here so you're not limited by just the posts and the categories in that order you can even add specific pages right into the post list also you can do related posts so if I click here on related post this is gonna be much more broad so you could do displays related posts from categories tags you can click all or just some and then this is going to be a little bit like less control but you're gonna be able to do by date published or these other options you see here on the screen ascending or descending and choose the display number so that's still an option but I wouldn't recommend using that in the Salwa page part that's better for a related post section on your site and other types of archive pages but I wouldn't do that here for here I would stick to the custom query and choosing the content from specific categories next up here I'm going to take is I'm gonna go through and you guys can just watch me design this in real time so I'm going to change the text through some more stuff with the post list and you can just follow along [Music] [Applause] [Music] I've gone through and I've added more content I've changed in the design I've cleaned it up a little bit and it's pretty much ready to go from a design standpoint not all the text is done most of it is and well obviously when the next step here is you want to save the work but before we get into saving I want to show you what this looks like on mobile devices so here we have what it looks like on a tablet as you can see if I go back up it is already optimized for tablet and mobile devices as you'll see here soon so it drops in a set of three columns two and one see more at the post that's all don't we had four across this one now it did two and two but it resize your featured images it also resized the text and the same thing applies so here it did two and one one here and the footer so everything was responsive and let's just check the mobile device here as well the smallest one we have a button that was resized we have everything has the proper spacing everything is just one column down nothing's crunch you know columns left to right and everything looks clean and good so as you can see here everything was easily transitioned from desktop all the way down you don't have to worry about messing with it or editing the tablet or the mobile separately it was all taken care of so we're gonna save the work and then we're gonna get into how to actually make this a low page your default category page here we are back at this exact page so I just press save and exit and here it runs right back to this page now what I want to do here is even though we're pages now we're gonna go over to post if you hover over posts you want to go to categories here on this page you have the ability to add new category pages to your WordPress website or you can change the links of where the actual category pages point to so you have two options here option number one you can leave your category pages as it so as you can see here on the screen we have business live coach of marketing and productivity categories that we've added on categorized as default but these other four I have added onto this website so we could for example take the life coaching category and we can take this URL life coach and the default category page on this website can go to the brand new silo page we just built which is build your online coaching business that's option one option two is you can keep them separate so you can have your standard category page and you can also have this Sabo page as well so you don't have to have one or the other you can have both now for this example and for what we did after our themes we actually made our category pages our new silo pages so I'm going to show you how you can make sure that when someone finds your category page on your blog for your website they're always going to land on the salah' page instead all we have to do is this underneath the category that you want to change click edit and you don't need to worry about changing the name the slug any of that kind of stuff what you want to do is right here where it says redirect category to a page so where it says none you just want to pick the page so we're gonna pick the page we just made which was built your online coaching business and update my implementing silo pages like this on your site you can stand apart from the competition and you can really take your category pages to a whole new level so we just built an entire salivation scratch using thrive theme builder and if you want to start doing the same on your very own WordPress website make sure they go to thrive games.com slash theme builder if you do not have a copy yet and get yours today and the next and final thing here is to leave a comment so whether you're on youtube or on the blog make sure to leave a comment we love interacting the comments we get tons of video ideas and it's the best place to talk to us so until the next video thank you so much for watching and we'll see you in the next video you

Channel: Thrive Themes

Views: 7,905

Keywords: silo structure, Thrive Theme Builder, Thrive Themes, Best theme builder for WordPress 2020, wordpress, wp, what is silo structure, what is a silo structure, silo structure seo, silo structure wordpress, seo silo structure example, wordpress silo structure, wordpress category page, landing page templates, Thrive Architect, wordpress page builder, silo page template, Rock Solid Site Structure, redirect category page to silo page, Post List element, how to create a category page

Id: ICrkaGh2A40

Length: 17min 18sec (1038 seconds)

Published: Thu May 28 2020