How to Build your Social Media Following? (Without making Content)

today we're going to talk about how to build a social media following using a very specific strategy from this book called show your work so whenever I'm sort of word or uh not knowing my strategy with social media and how I want to approach that there's an author who I always sort of goer and it's it's Austin Cleon he's the writer of Steal life an artist show your work and keep going that's another book that I have I have that in my house actually it's on my table all the time like a reminder don't get dragged down by all the these things keep going keep going right so anyways in this book show you word right as I was reading this right now I came across this thing this chapter called share something little every day thesis of that chapter is thesis or the IDE of the chapter is sent out in Daily Dispatch meaning put something out every single day the author is saying is like put work out there put stuff out there then you'll know what you want to say right do the thing then you'll know instead of the opposite which is I know and then I'll do the thing right sort of that's the whole idea so as I was reading this I was like the question came into my mind great man you're telling me to put something out every day what is the process how do I go about it and he says that too this is the first idea which which he sort of shares which is just very nice overnight success is a myth dig into almost every overnight success stories and you'll find about a decade worth of hard work and perseverance building a substantial body of work takes a long time a lifetime really but thankfully you don't need to take all that time into one big chunk do all that time into one big chunk so forget about decades forget about years and forget about months and focus on days here's what he says say like the day is the unit of time that he sort of handles he he focuses on the day rather than the weeks and the months and the years right so that is nice the sun goes up and sun goes down I can handle that so what is the exact process of putting out the daily disc patch how do you build your following ah here's the thing like context right how I build my following in holidays of sketching through holidays of sketching I put out a piece of work every single day and that made me ask questions questions in terms of like how do I find what do I want to draw then when you put yourself when you force yourself to create something every single day you ask yourself questions or you force yourself to ask certain questions well I have to draw something what should I draw maybe I should draw something like like okay great what do I like I like to draw something or make something that doesn't exist that I want to exist I want that thing to exist but it doesn't exist how about I create that so that is the answer right there I'll draw something that I like shut up phone I'm doing a podcast here man I'll draw something that I like that does not exist that I want to exist boom simple so my idea has a specific framework that I can work with and uh yeah you're good the act of doing that every single day helped me to sort of gain following put the thing you know all that stuff right and and all lot of that seems very similar to this little book right here so here's the process right which is very good I found it very resonating step one once a day after you've done your day work go back to your documentation and find one little piece of your process that you can share now the question is what should I share what you share will depend on where you are in your process if you're in the very early stages of your project share your influences and what's inspiring you simple if you're in the middle of executing your project write about your methods and share your work in progress simple if you've just completed the project show the final product share the scraps from The Cutting Room floor and write about what you've learned so if you're done with the project talk about what you learned if you have lots of projects out in the world you already completed a lot of projects you can report on how they are doing you can tell stories about how people are interacting with your work man some genius some brilliant framework for people for creators such as yourself and I to come up with ideas to share on our blog on our social media on our platform my phone you know we can we can know what to share what to create instead of creating something or doing something so that we can share on social media and that's the problem right here that's the problem that we're all facing right right we don't want that we want to know what kind of things we need to share this is a great this is fantastic actually wow it's a great great framework like how how did I not see this it's just amazing it clicked for me this morning when I was writing I was writing a couple of blog posts and it clicked for me that is nice good it's cool a Daily Dispatch is even better than a resume or a portfolio because it shows what we're working on right now so yeah that is so cool that is so nice and another thing another framework to add right is this the Daily Dispatch is like getting all the DVD extra before the movie comes out you get to watch some deleted scenes and listen to the director's commentary while the movie is being made that is nice the form of what you share doesn't matter your daily disc no discat no Your Daily Dispatch can be anything you want it can be a blog post an email a tweet a YouTube video or some other little bit of media there's no one-size fits all plann for everybody so social media sites are perfect place to share daily updates don't worry about being on every platform pick and choose based on what you do and the people you're trying to reach filmmakers hang out on YouTube or Vimeo business people for some strange reason love LinkedIn writers love Twitter visual artists tend to like Tumblr Instagram or Facebook the landscape is constantly changing and M platforms of constantly po popping up and disappearing so just choose one don't have to be the you know don't afraid to be an early adopter jump on a new platform and see if there's something interesting you can do with it if you can find a good use for a platform form feel free to abandon it use your creativity film critic Tommy Edison who's been blind since birth takes photos of his day-to-day life and post them on Instagram under @ blindf film critic he's followed by more than 30,000 people that is nice a lot of social media is just about typing into boxes I'm just reading out things right now because it's very nice a lot of social media is just about typing into boxes what you type into a box often depends on the promt Facebook asks you to indulge yourself with question like how you feeling what's on your mind Twitter is hardly better what's happening I like the tagline of dribbble.com what are you working on stick to that question and you'll be good so yeah what are you working on don't show your lunch or your latte show your work that's that's nice that's a great freaking article right there ask Cleon how you how you so the awesome maybe I need to talk to you sometimes I really love to talk to you I've been I've been I've been following work for a long time so cool schools folks that is the framework that I shall use so summarize how do you build an online following show your work okay how do you show your work put out a Daily Dispatch how do you put out a Daily Dispatch use this particular framework if you're at the start of a project simple show what in is inspiring you and show your influences and how you think you're going to go about doing that project if you're in the middle of a project show you behind the scenes show you work in progress those are are like Vlogs things this that you know processes stuff right stuff like that if you finished your project what do you do you show your final product and also share what you've learned and you know like some scraps from The Cutting Room floor is what they say what does that mean scrap from The Cutting Room floor is like if if they make a movie they cut out a lot of scenes maybe you can include all those scates and show those seats in the movie that'll be nice so stuff like that so like adapt it to you work adapt it to your thing if you're an illustrator writer musician this that blah blah blah put it and see what works for you cool [Music] byby

Channel: KeshArt

Views: 74,500

Keywords: show your work, austin kleon, show your work book, how to build your personal brand, how to get more followers on social media, tips for beginner creators, social media creators, tips for social media, instagram famous, how to get subscribers, how to build your personal brand on social media, social media tips, how to create content, tips for beginner artists, how to gain loyal subscribers, how to build a brand, personal brand, branding

Id: UHCWAIzea7g

Length: 8min 12sec (492 seconds)

Published: Thu Apr 25 2024