How To Build & Monetize A Personal Brand In 2024 ft. Ryan Alford

we're coming into you hot with a great show today we're joined by Ryan Alfred host of the rad cast the founder of the radical agency an entrepreneur and personal branding expert and that's what we're doing today a personal branding Deep dive he's going to unlock how he built his personal brand how you think about the compounding benefits of having a personal brand and we're going to cover what you need to do to ensure that you don't fail as you go down the personal branding path that and much more all Today's [Music] Show all right on today's episode of marketing against the grain we're here with Ryan Alfred and we are going to talk Trends and skills that marketers and entrepreneurs need to know in 2024 we've got some hot takes we've got some great advice and some deep Dives coming your way Ryan thanks for joining us on the show today hey my pleasure happy to be here and uh let's get after it let's do it all right so we want to go straight into it we want to talk about what the three of us see as some of the core Trends facing marketers business owners over the next year I I think there's two really powerful trends for marketers happening right now the first is something you talk a lot about it's the the power of personal brand like how how important it's going to be in the future for all of us to actually have our own Brands I think that's Trend one we should definitely T touch on the other one is is pretty fascinating as well like it's predicted by 2028 the average brand will lose 50% of their organic traffic to AI search and actually there's and part of that is actually going to be paid traffic as well so there's the organic and the paid because we're all gravitating towards these kind of like AI uh search experiences right and that is like hugely impactful for all of us who grew up in the era where I've said it before the SEO era 200 to5 to like 201 to6 was the funnest time to be a marketer because you could do a bunch of like scalable things to actually grow and that's actually going to dissipate and that we're going to we're going to start to lose that channel so maybe we'll start on on the the Brandon side Ryan like you we talked off off mic you've actually copyrighted a phrase you're really deep into that why do you think that's such an important thing for all of our listeners to actually care about and start to do and practice well I think there's a few things at hand that all kind of start to play together number one I firmly believe and I think the data proves out consumers have never been more aware that they're being marketed to at all times than now and so we're also in this place where there's an amazing lack of humanity marketing taking place where what I mean by that is we preach all the time it's not B2B it's not B to C it's h to H it's human to human and so this trend has been kind of percolating for a while and I think what happens is there's no better way to Market as a human when you own companies and you do things than the human- to human aspect of your personal brand and creating leverage with the growth and being known there's truth around the statement that you know monopolies are not allowed anymore except the Monopoly of yourself and because we're all unique and we can no one else can take it and hopefully there'll be laws that don't allow AI to take that speaking of AI but social media has has allowed so many opportunities and I think you say we say these things and they sound cliche and it's like well social media's been around for 15 20 years now and you know Facebook's you know stroll people and there's all these things but the reality is attention is so centered around social media and around these channels which really live and die around people and around the opportunity to share perspective to share insight and to really be known for something more than just sales and things like that that happen with business and people want to have this connection with humans and with people and understand who they're doing business with and social media allows for this amplification opportunity that you can do with yourself and I think what happens is businesses that Embrace this that have leadership that have people that can take and be the spokesperson for the brand and be the human connection for people is an opportunity that a lot of people started to get around but I think we're just now scratching the surface for the number of brands that are really taking advantage of this and this is really whether you're a startup or not I'll just say this tell me I mean let's hold two people let's hold two people together okay Joe Smith who has no following on social media has no real awareness other than his friends and family on social media and then Joe Joe White who has spent three years and has 10,000 followers on Instagram 2,000 followers on Tik Tok 1 th000 followers on Facebook and had a really nice LinkedIn following which one of those is in a better position to turn flip the switch on a company or a brand that they want to start we all know the answer to that right right so why wouldn't one want to leverage that opportunity that this was the kind of follow-up to that is your entrepreneur from you know come from it through the lens of marketer you've like five businesses some of those businesses are definitely intrinsic are more powerful if the founder has a better brand like you run a really successful agency I was in the agency business that's how I started in marketing many people buy because they know the founder and the agency name is like second to the Founder's name you're an investor in the wellness brand I think that's another space where you really understand the person behind the brand versus the brand name itself so what was the moment for you as an entrepreneur where you realized like the power you know where you realize as kind of personal brand doesn't actually helps Propel those companies forward like was there a moment you were like wow like I really need to get on the grind and grow my brand to make these companies more successful yeah uh it was right around 2014 2015 I came I worked for other agencies I consider myself very entrepreneural I grew up in an entrepreneurial family and was lucky enough to start at an agency that was very entrepreneurial driven very empowering for their employees and did that for 13 years and grew and worked on some of the largest brands in the world really ushered in the smartphone era the marketing of that worked on the first iPhone launch Motorola the Droid Campaign which kicked Apple's ass for a year about the only campaign and the only company to ever do that so it did all these things had the who's who list of Brands and campaigns and left that agency in 2014 but I was Ghost Town online no one knew who the [ __ ] I was no one knew who I like no one and but it dawned in me cuz there were people out there talking about it and I always just kind of looked at it and kind of rolled my eyes at it because I was just kind of focused on kicking ass where I was working with the brands that I was and I was just kind of oblivious to it to be honest but then I came out of that of then and I'm like okay I knew I wanted to start my own agency wanted to to to develop these companies and do things but I had no leverage built in other than you know my my resume looked good but but I couldn't turn that resume immediately into half a million followers whether I had earned them or not and so right around 2014 2015 I invested into three things started the rad cast started my my personal brand I would say officially you know like going going heavy at it and it started my agency radical I I bring up the story all the time but that's it hit me and dawned on me that like I wanted to do these things and yeah I could make some phone calls and the agency got off on a good foot because I had that background but it was not as Amplified as it could have been the opportunity wasn't as Broad and so I invested heavily in those three things and if you put all three of those things over on a chart of you know maybe the bottom axis being time and and maybe dollars spent or if efforts towards these things they're all on a trajectory like this that's my brand my personal brand the rad cast and my agency and I'd almost put the other Adventures that I've had now that are kind of leveraging on top of all of that and all of those things have grown significantly over time and I would also you probably always put revenue on the top of them as well so you know this was seven eight years ago recognizing that opportunity was there and then going just cuz literally I started the agency with just two people you know doing more Consulting with with medium siiz companies and but I started doing the podcast every day I was posting and had someone helping me with social media and I just got disciplined with it like the last seven years I mean no one's I've been just as active as anyone else I've got over 3,000 posts and you know hundreds of thousands of pieces of content out there across of the land of social media and I've grown an audience of almost a million people and it's created leverage and opportunities for every company that I've started since well what one of the things I want to do a quick followup there because I thought your story is very powerful but it's also there are a lot of people who been in that story where they've been at a at a successful company they've done what I'd call really great impactful projects right that Droid campaign that's a great project but that project kind of stays associated with the company that that agency that team of people it's not you know uniquely linked to you but what you did is you said hey I'm going to go in a very disciplined way take the education and the perspective that I learned doing all that work and I'm going to share that every day and that's how I'm actually going to build my own brand and that I and that I'm going to scale Revenue through that kind of predictable content creation and I remember back in the 2013 14 time period the second part of this is there were a bunch of people being like oh you can't monetize social media it's a waste of time and what you're saying is like look in the benefit of hindsight the compounding value of that audience has been far greater than I maybe ever thought like did you think you were G to generate the kind of money with this that you are the answer is actually yes that's good because I don't think a lot of people then did but but that's why I started it you know like because I saw that I was like okay I could take this the long way and just be real I don't know arrogant and go I don't need to do that I know what I've done I'm just going to try to cold call Andor do outbound you know marketing for the agency you know some inbound outbound for the agency and and tell the people that mattered that I had this experience or they could look me up or you know whatever and but that's that's a very narrow way of thinking about it I knew the more people that knew my story even if you know whether it was 5,000 10,000 100,000 followers I think there's there's truth to volume reaching frequency matter in everything say that that's that's a media term but it's true true like I can't tell you the number of people that have hired me that all the I say how did you hear about me well you know my Uncle Frank his Barber listens to the rad cast and goes that guy sounds pretty smart in marketing and somehow some way it made three connections down and they're calling us to to give us business like I have like a hundred of those stories and so I knew that it mattered that that more people needed to know what I had done and who IID done it for and I think you bring up a really good point for some people when they want to turn this on when they want to start doing content they're like what am I going to talk about yeah what have I done I don't you know especially if if you're younger and not to make it about age there's everyone has a story there's always an audience for that but for me it was pretty damn easy I had done a lot of stuff I just needed to document it you know like I needed to you know and I had that knowledge I mean it was like okay I'm ready to turn this on I've got the who's who of of Brands I work with the [ __ ] that I've done I've never told anybody well I think a big part of that I'm reading Shane parish's book clear thinking right now really good book highly recommend if you're you're watching the show today and one of the things he talks about is that like the foundational element to like thinking clear doing impactful work is self-confidence and I think a lot of those people fail because they don't actually have the Baseline confidence in themselves and because you had worked for really important Brands you had a lot of just experience that could almost bestow that confidence on you because you're like oh I've done the work and sometimes people undermine or under appreciate the work that they've done or I just did it for this small company nobody's ever heard of it's like no you did something good you got to go out there and share that story 100% confidence is everything and experience you know we all want to say experience doesn't matter I it does it just you don't know what you don't know when you haven't experienced it and so I confidently now you know whether it's to get on a a podcast like this or get on a video I don't I don't claim to be right about every single thing I have opinions about things but damn I was 27 on at the sea Suite in Verizon Wireless them asking me what they should do to combat you know AT&T kicking their ass at 20 27 so you think you think I could go walk in the room with you know insert mediumsized B2B company and and do and and do anything I can do anything not because I'm always right but I have perspective have experience I have the the the lashings and the the awards on both ends you know because I've done it I've experienced it and so that does bring confidence that you can only get when you have that I don't know that life that you've lived in those shoes yeah I think lived experiences really do matter like what one of the there's a lot of people in Industries where audience does matter like personal brands does matter and I think they like to think that the work speaks for us right like I I just need to concentrate on the work but it really doesn't we actually have to speak to the work right the work does not speak for us we have to speak to the work and that for some people is jarring because they're like I just want to get my head down do the work well I actually have to figure out all these other things yeah that's the world we live in whether you like it or not and there's a really great tip from Matthew dicks who's the author of storyworthy really great book on how to actually tell better stories and he has a great tip where every single day I can't remember the thing he calls that you should just like write one story that happened to you and it can be really mundane it can be at anything at all to get into the habit of like actually being able to tell these stories in a really engaging ways but the more you actually have experience the more you actually can tell these stories one of the things I would love to start with or or talk to Ryan is how did you know when you were starting to build your personal brand like if you're a listener listening to this you're like wow I actually need to get on the grind 2024 I need to start building my brand how did you know where to start right because you have the podcast one of the top podcasts in marketing top 25 business podcasts very successful Tik Tok very successful Instagram a bunch of other different channels but you must have sat down and went okay like here's the place I'm going to make a concerted bet so what what was the first bet you made and how did you like go about making that successful I I think you have to create structure when I first started out I just said okay I'm going to do this and you know it sort of did something but didn't do what I intended and then I got structured with okay I'm a firm believer of having like your content bucket SL your subjects you know one's like okay personal life business life experience and perspective creating like a structure of what you're going to post and talk about and just being you got to be deliberate if you want to get from 8.8 Point D without a plan good luck but I also recognize this and I'll say this it was very intentional I am the most extroverted introvert on the on the planet like I teach me your ways I'm an introverted introvert teach me your ways you may not believe it but I really I am really not a natural extrovert I can turn it on I have a pretty good radio voice like I can kind of I can be a sales guy I can be that guy I can turn it on I do have the switch switch a lot of introverts don't even have the switch but it's not natural necessarily for me and I knew that and so thus I knew the all day camera thing the Gary ve you know your day in the life like that was just never going to be me you want to just be stopped randomly and then like do a do a quote engage in po motivate people go about your business because You' have seen me beating up the camera guy what are you doing you're beating up your own why you f me about I knew I go to garage sales without cameras people come on exactly uh but I knew that about myself self-aware self-aware and so what I did I started the podcast the podcast is the absolute Secret Sauce of getting content all the time so you create the podcast and you get highlight Clips you get the pictures you get the guests that you have on you have all these things that kind of create what I would say is social leverage because you can then turn it into content and other these things and so if you I mean 70% of probably my content online is me on a show like this people on a my show or some form of a podcast that helps me sort of become the extrovert and do what I need to do and talk about what I need to talk about and like I'm doing like this month I'm probably doing I don't know 15 20 shows and not all of them are marketing like I do I have four boys so I'm going on like a dad's you know business dad's podcast like so I do all sides of it but I mean that's kind of the secret that I would tell people is like go on shows start your own show and even if it's a once every two weeks whatever it is it just creates a schedule for you to create content yeah so there's a few things that I I would take away if you watch show to this point the first is like Discipline matters discipline you you have discipline and you have systems to do this right and that's those are really really important things the second thing here is you turn it up to 11 you know you you you have a real confidence you have real conviction around what you're saying you got to be loud Kieran and I if we were going to trademark any statement it would be distribution is undefeated like if people know about you you're always going to find a way to make money right and but for people to know about you you have to be loud enough to be heard right and unfortunately like that's just the way of the world and in a crowded media Marketplace it becomes more important and so you're saying that the other thing that I would point out is that like you are not overthinking it you're not being like Oh I can only be on these couple of shows I can only talk about these couple of topics there most people I run into who aren't successful they've like overfocused and er over narrowed their themselves down to the point where like five people in the world are interested about like the thing they want they haven't started because they thought so much they think so much they overthink it so much in terms of like how do I win this game that they forget to play the game right they don't they don't even get into the game you know what I call that I call that and it's one of our core values in my agency and like what I look for people it's a it's being available and what happens is when you like I say yes to to weigh like almost 99% of everything now don't get me wrong I have four kids all that it might be yes in four months you know or you know yes in 3 week you know like it's not always yes today you know I'm not I'm good about that but like I'll say yes to whatever and I don't overthink it 100% And you make yourself avilable me Grant Cardone who I've had on my show consider a friend you know one of the successful people in real estate and business now you know he his I asked him I asked had the benefit on the rad cast I asked what are your kitty success his number number one is just show up baby just show up like you know you can't win if you don't play right yeah and you're but you nailed it people overthink it I have so you know there's some of the smartest C entrepreneurs that I know that make you know not that it's about money but a third of what I make and every one of them overthinks everything like it's like it's paralysis from analysis Kieran knows cuz he's been in my office my office beside the desk I have a painting that all it's it's by a Cuban artist it's overthinking will [ __ ] kill you it's all it says and like it's the best reminder ever anytime you're just like getting stuck you look at that you're like ah you're right I'm overthinking this thing I got to move on it always reminds me of this story where um like when I was first getting out of software engineering software development and going into marketing I've talked about the warrior Forum all all the time I won't I won't go into it but back in the like 10 15 years ago tons of entrepreneurs on the warrior Forum like doing between like fine things and sketchy things and I had a little network of people who were all entrepreneurships launching drop Sher Drop Shipping sites launching affiliate sites and one of them was buying over in businesses on Flippa a site called Flippa doing them up and then reselling them right and he went to a conference he was he was been really successful went to a conference in Texas with all of these people who are multi-millionaires and all do this kind of work and he came back and I said to him what did you learn like what what are these people at and he meant this in no disrespect he said these people are great at being [ __ ] dumb and what he meant by that was they don't think about it they find something that works and they just repeat it they just grind it out they they do not over complicate anything and he said he just learned to get on the grind and stop trying to be trying to outsmart himself right it's not as hard as you think you actually just have to be committed to the game and I think that's one of the things that is a really great lesson on the personal brand side of things is is like it really isn't enough just to do the work you have to get on your grind and actually put the effort in to make sure people attach that work to you yeah 100% and look I you don't know how many people and even companies like they they'll say this some you know companies will say this and people say social media doesn't work for me they they do it for three months and then there's this big gap and you're like what happened well you know I mean after 30 you know I posted like 60 days days in a row and it's like there was no per the content sucked yes but but they quit after three months and so I'm like what are you kidding because I'll say this let me tell you this this is hard truth I didn't really generate a penny from the podcast my personal brand till probably month 30 honestly I the rad you know I started radical and it was growing and you know intentionally you know at at a certain pace but it was all based on old contacts and business that I had done before and you know referrals and those kind of things I didn't see the fruits of my personal brand of the podcast till like two and a half years into it this this is part of my problem with the cult culture of today is that we're so immediate gratification focused that we forget to build anything good takes a long ass time takes a long ass time like jir and I were thinking about doing this show like look 36 36 months short termism is the disease that's what it is okay that's what we're calling it I'm in on this it's the worst yeah yeah we had people in the first year telling us like have you been successful or not like I think it was like month eight month 10 people started asking us about the podcasts I was like come back to us in year three like our ambition isn't to be a mediocre podcast it's to be one of the best podcasts and people just don't realize success lasts much longer than you think but takes much longer to acquire and they lose the AC choire part right like you you have to show up every single day and it like one of the things it might be really interesting for you to talk to this Ryan is like because you're an entrepreneur you have multiple businesses I'm sure you've had many failures many successes and when you're actually in the content game you kind of feel similar but on on a more frequent basis like you put out the L you put out your latest podcast episode it flunks you feel shitty you put up your latest Instagram post or or any kind of like social media post totally flunks no one even engages you immediately feel like kind of shitty and so you have to like continually get in over these little like knockbacks and I think that's where people check out is like I I just don't want to get slapped in the face as much as for for this long a period of time like I'm just not willing to take that how you respond to failure determines how far and how successful you'll be I mean period there's a few say that you'll hear me say oh I have no rearview mirror zero none don't give me wrong like we're all human but I just don't look back baby like it's just like you turn the page you know and like same you know I [ __ ] up or do [ __ ] that I'm not proud of or like you know it's not that I'm perfect but you have to okay apologize take your lumps whatever you got to do and stay forward you post some content does well you go to the next one you you got to believe that it's going to work that's back to like the confidence thing but belief because if you don't believe it no one else will and a big part part of this is understanding that when you fail like that's what's going to cause your next big hit the lesson you learn from that failure is what you're going to fix and the next time you go about to do that same thing you're going to be way more successful at that I would say Andrew huberman just put out a podcast with David gogin it's about inner strength in your kind of inner monologue and one of the cool things in that is that there's a part of your brain hman talks about that gets bigger but only gets bigger when you do things things you do not want to do and that is basically like your brain grows and gets better when you do things you hate it's not like oh I'm going to go run and I like running but running's hard no no you have to do something you dislike doing right and part of being successful at anything is taking some doing a lot of things you dislike and turning them into things that you're that are strengths that you might like longer term of course I me I was I mean I post that this morning my post because you know I get on my bandwagon of all these people follow your passion follow your passion passion yeah go you know like uh you know Gary ve I love you man I'm gonna you know I love you brother follow your passion is the worst [ __ ] advice I've ever heard in my life you follow what you're good at you know what you get passionate about your talents and what you're good at and and and the stuff that actually makes money yeah so but to your point you know like you have to do some uncomfortable things to find it I don't know they say uh success loves the uncomfortable as well yeah there's um a great autobiography one of my favorite sport autobiography is Andre ay and it's just an incredible read of someone who is like truly successful at something they were passionate about but if you read that book it was a job to him right he had to show up grind it out get better they not always enjoy it anyone who thinks that they are going to choose a career and every day show up and love that career I I don't know what that job will be but I don't think many people have that right like it's sometimes sometimes things are hard I know we've gone long on the on the brand piece I I think we should stick here cuz there's one one final question I want to ask is we haven't really talked about the content like right you started with the podcast raycast you have a bunch of other channels but was there anything you learned in growing your personal brand and doing the content that was much a much different skill set from growing other people's Brands like all these large Company brands you had to grow it was there anything different in when you started to do this for your personal brand and you like wow that's like a new skill I have to learn very different from what I've been used to doing for like other companies yeah I mean I think it's it's in line with what's happening today I mean back to like you know like 20124 trims and things like that is actually I think personal branding has been closer to this than I think where we're at now and that's if you aren't educating or entertaining you aren't going to break through and you know like I think people get caught up in sort of even with personal brands or regular Brands you want to talk about all the the the characteristics of yourself that make you you know different or why you think you're different when in reality learning to tell the backstory of the how and the why is actually really powerful and plays a big game especially uh on the personal brand side is you know a lot of people people relate to different people in different ways and you know rather than saying okay well I'm a championship wrestler and I've won these five State T well how did you become that why did you become that what were the pains the the gains and all those things like it's and that's a skill you have to kind of because I think when you first start out I think that's where it gets magnified where you think it's just you know the shot of you know me laying across a Lamborghini you know like that's not it don't get me wrong I'll show that side occasionally because I want people to be aspire to success and for some people that means something but I usually try to attach it to a lesson and it's more you know the how and the why than the what right yeah it has to be actionable entertaining like they're two of the core things that really make your content stand out to individuals like they there has to be a payoff I've always thought that about content we're making a trade of some sorts you know you promise to engage with the content consume it maybe subscribe I promise to give you something of value of every single time along the way when you were trying to grow the podcast were there any key key insights when you're like wow this is really working like it because you mentioned it had been going for some time and now it's a really successful podcast so there must been a couple of things during that process that were Eureka moments to help you scale that whether it was the guest the type of content some certain angles you were taken could you maybe just give us what really stood out and some examples of that number one be bold be radical go big so even with what I had done in the industry and feeling confident about that when I started the podcast I just started very small like I I uh I was inviting like you know like friends of friends that were sort of like no I mean I've I have the credibility I have the contact list that you know I can get bigname guests and you know and I think unlocking the innate human nature that we have to make things less than they are or to downplay them you know even myself who's a confident guy and like all these things you never go as big as you should go you never think as big as you should think and if the first six months you know I had 50 people listen to the show 49 were my mom that hit replay I mean so you got a nice M man that's good yeah but and then I said no I'm GNA stop playing and look what happens is with with discipline and repetition if you go listen to like the first like 10 or 20 shows it's okay I mean I was sort of knew what I was doing but it is night I am night and day the guests are night and day the format's like you learn and you grow but you also a lot of it for me was just going big like I stopped playing small started inviting bigname guests and celebrities and Friends of celebrities and and famous Founders and so as our guest credibility and stories got better I got better with asking them and it was over time and it was over you know getting better at it but I think you know unlocking that ability to stop playing small was one of the biggest unlocks yeah yeah like an example would be someone starts a podcast and they they won't send a hundred emails knowing that 99 to her guests like to 100 great guests knowing that 99 would say no but the one who says yes or better than the 100 people you're probably going to reach out to who no one really wants to hear from like it's that it's that kind of mentality really isn't it dingo 100% and look it's just I will say this it's been interesting like sometimes you have the big name names and you do that not because and I had to learn this the big names didn't necessarily Spike the ratings but what they did is they unlocked more guests and more people that said yes that that probably did and and it was the sum of those things and not the individual part right I think it's one of the lessons from today that in building a personal brand building an audience online it is the sum of everything it's if you're just if you think you can do it by having one big hit or one hit a month that's not it you got to have a lot of little hits that kind of compound on each other right a th% all right we basically we had a lot of things we were going to talk about we basically just turned this into a whole show about personal branding because it was a great topic and that's fantastic given that though we got to know before we before we close out most people fail at this we've talked a little bit about why they don't have the discipline they can't they can't do it in a on a long-term repeatable basis but like why else why do people fail at this if somebody was listening to our show today like yeah you know what I'm going to do it today what would you tell them to avoid not being successful don't listen to anyone else you're going oh I love that you're going to get judgment you're you're fearful of the judgment and you should be because it's real but you got to be able to tune it out and ignore it and you've got to unlock get counseling go to coaching you got to do whatever you got to do to not listen to that because pay pay a friend to respond to the comments and don't even look at them right you know between it's the comments but then it's the whispering and the you know ask your mom to do it yeah get your mom to start replying to the comments but I'll this here's the truth I lost a lot of friends in the and I'll say business friends in the industry on the agency side and like before it became ghost town when I started doing heavy on social media and the podcast it was almost like I don't know how to describe it but it was like they were embarrassed for me or they thought that like you know like I could just kind of feel it like The Whispers a little bit like you know and the Judgment what do you mean like what does that feel like give us an example people are not people are going to be like what what do you mean well I think the most telling thing is like people that used to respond or used to like engage with you on some level aren't as responsive as they are and nothing else has changed except for my online presence increasing so I connect I mean you connect the dots on some level right when nothing else has changed and then when you start seeing SU success from it and you've told everyone that that was what was going to happen they even get further from you you know and so and you start to learn to kind of know who your uh true friends are and aren't this is the other thing that fascinates me about building a personal brand because it's probably the first time you've had to be outspoken and have real points of view because really if you just have the average point of view then your results are going to be average like if you're just averaging at what everyone believes then you don't really get traction from that you get traction from when you actually take real stances or something or have real points of view to share was do you think any of that was like that was the first time that you were out there saying your stuff and some people within that group maybe just didn't know you felt about things in that way whether it's business marketing whatever the subjects may be yeah I think it's a little bit of that and I think it's you know like envy and and judgment because they wish they would have the balls to do that just true people like to sit on the sideline say I could do that better yeah I could I could do that better than him and like then they they'll just disengage because they'll be like oh I he's he's terrible and then once you once you have success then they're like wait I should have done it better than him and I didn't and now I you know I don't want to talk to him anymore about it yeah exactly and I mean that's not everything I mean that's a small portion of the bigger thing the bigger Point here is just you've got to get out of caring or I'll also say this I mean I was being hypers specific kind of like industry like feedback those kind of things you know we we also create boogey men that don't exist a lot of times we just think you know there's something waiting behind the corner to get us or to judge us or to do these things and we're just making stuff up in our mind and it's really just an excuse it's like you know we're very self-limited as humans and so I always counsel people that I've never met anyone that was unsuccessful with personal branding that didn't get some of these personality issues out of the waye of time what was what was your boogy B that like you kind of had when you started that you had to kick to the side I think I was so sold on this being you know such an opportunity this I don't know that I had them it was definitely the fear of maybe judgment more local to me not like just business but like f family those kind of things and that didn't happen I mean you know they just were like oh good for you but people that's back to like Crea the boogie man you know everybody's favorite radio station is w i i i ifm what's in it for me like most people are focused on themselves right so they're not that focused on what you're doing personal brain who cares yeah 100% no one you know all these people you think are comment and and have opinions on what you're doing don't even know what you're doing because they all have their own [ __ ] going on my wife thought was crazy I mean I you like it is and I'll I'll tell her and she knows it and she eats her cake you know she made it and like yeah she's like why are you wasting time with that podcast and you know your personal brandings just thought I was being you know self-rising and I knew you know and I knew why she thought that that's how a lot of people thought now she didn't she didn't get in my way of it but it was like you know there was a little bit of that tension you know right she doesn't think that anymore well like like Karen said you know takes a while to get results once you get those results they're big and they stick around for a while and like that's why doing personal branding has such an important impact for all of us and this was an amazing conversation Ryan thank you so much for joining us on marketing Against the Grain and uh we'll talk to everybody again real soon thanks for having me this data is wrong every freaking time have you heard of HubSpot HubSpot is a CRM platform where everything is fully integrated W I can see the client's whole history calls support tickets emails and here's a task from 3 days ago I totally missed HP spot grow better

Channel: Marketing Against the Grain

Views: 1,882

Keywords: how to build a personal brand, how to monetize a personal brand, personal branding, personal branding tips, personal branding 101, monetize your personal brand, personal branding strategy, marketing against the grain, matg podcast, kipp and kieran, hubspot, hubspot podcast

Id: zI2YcAqSn4Y

Length: 41min 24sec (2484 seconds)

Published: Tue Jan 09 2024