How To Build a Multi-Million Dollar Online Business with Boss Babe | Season 6

[Music] i want to share something with you that's been an absolute game changer for me for how i run my businesses if there's one thing that i can contribute the most to my success i would have to say it's hiring the right people you know building up my team finding great talent is something that truly excites me but you know the truth is it's not always easy for a startup you know i i live in places like new york and la where it's super competitive and hella costly so i've done what any great entrepreneur would and that's become resourceful and look for the right business tools that allowed me to accomplish my goals while working remotely so i decided to choose webex webex not only gives me the ability to work with my team remotely anywhere anytime seamlessly but it also gives me the ability to take these interviews and do it in a more collaborative and cost effective way i save time money and it gives me a competitive edge in the market so thank you webex new day new goals less sony and we're back in the hollywood hills i'm your host gerard adams and i'm excited because we're getting ready to meet up with two of the most powerful female conscious leaders that are on the planet i mean these two women are just millennial superstars in fact they're the ceo and president co-founders of a company known as boss babe boss babe alone has had over six million tags from women from all over the world tagging them and this brand in my opinion is on track to become a billion dollar brand i mean they have over 2.4 million followers on the gram and they're helping these women to be able to build and scale and online business to six figures and beyond and they have done that for literally thousands of women with their society community so let's get to it the untold story of president and ceo of boss babe danielle canty and natalie [Music] ellen [Music] natalie danielle thank you so much for just like coming and spending some time with me it's uh been such a pleasure to just build a friendship with you to get to know you and to just see your growth and what you've created it's an absolute honor to be here today and share your story and your wisdom with our leadership leaders community so thank you so much for taking time to be with us thank you for having us yeah thank you the honor's ours so thank you for inviting us how did this happen how did you actually meet and then decide to partner up and build this business so from my perspective i was not in a great place at the time so um i had recently got married and so i was filing to stay in the country and that kind of process is really really difficult and so in the midst of that you can't be working you very much have to put everything on hold and i found that really hard i was away from my family i had no friends where we were living in san francisco um and so i was kind of in that place where i just felt lost i was just waiting for this letter to say i could finally work again and so one of my best friends nick she said okay i'm going to a brandon bruchard conference you're going to love it you need to come and i was like nope i'm not coming i'm not in the right mindset and she said well i've already bought your ticket and booked your hotels so are you really going to let me down and so i think that's the sign of a good friend she really knew what i needed and she wasn't willing to take no finance and kind of put us off on the line there so um i decided to go anyway and um you can kind of talk about how you came along but and how we met from that yeah so i'll tell you a bit about my backstory and um you know like i alluded to earlier i'm probably not as well-known um in the space so my backstory is a little bit different not many people know it so i was actually a chiropractor so i studied chiropractic in the uk and um i had um first of all got a job as a chiropractor and then um started and bought into businesses and was part of a um primary healthcare brand in the uk which i was growing and a big part of but um when my my dad actually had a really bad skiing accident um when we were in france one day and he ended up being helicopter off the mountain having this horrendous surgery he wasn't able to sit up for three months we were like is he even gonna be able to walk like what does this look like and what happened in that moment was well over that course of the week that we were in france i had to fly home because i had to be in work and i had to be a set point that day even though i was um owning part of that business i had to be there and in that moment for me i was like wow i have no freedom and it dawned on me like how little control i had of my life and i was just like i don't want this this isn't the life that i set out to create and for me like something has to change and so that set me on this journey around starting to understand like the online space like what was online what skills did i have and one thing i hear in my community and we see a lot of people changing careers and start a new business but like oh but what do i know and i asked myself that question and realized that what skills could i take with me and what was transferable and so i ended up thinking okay i'm gonna i'm not just gonna um say i'm gonna do this i'm gonna do something about it and so i decided to work with a coach who is nick who is also natalie's friend and as part of working with her she said to me um okay like you know it invited her clients out to a brendam bashar event i had no idea who brendon burchard was i'd been to america once before that was it she was like it's in los angeles in san diego um you should come and so i was like oh really it seems a bit extreme like i'm still working at this point as well so i used my holiday and that i had to fly out to san diego for this brendan burchard event um and then met lastly yeah and the event was amazing um but we were there together with a bunch of um nicks with the clients and friends and i'm very much the kind of person when i turn up to an event i'm not playing all right like i am there for the minute the door's open i've got my notebook and towards the end of the day the girls are planning on going out drinking and i was thinking i can't do that i want to be up early the next day i want to be able to focus i want to go read my notes make sure i'm engineering and i know it's danielle was the exact same where i go over here so capricorn virgo you know it's a great match and so that night instead of going out we decided to go to dinner and we just hit it off and the next day um someone was leaving a workout outside and i was like huh well if we both go we can spend more time together maybe i'll get to know i would like to have her as a friend and that's kind of just how it happened and after that event we just we kept in contact and i had an idea for a membership that i really wanted to create i was although i wasn't really working at the time i was having ideas and i was like the minute i get my work authorization i'm gonna hit the ground running and i was doing tons of research into female entrepreneurship and understanding why women might not be succeeding what are the big limiting factors to their success in entrepreneurship or what's actually limiting them from getting into entrepreneurship so i called danielle one day and i said can i just run this by you i'm reading all this research and i and and she's also really research-minded too so we started talking about it and a few days later she emailed me a ton of research papers and she was like i've highlighted a few of these things i think you'll find it interesting and from that we we just kind of fell into it we realized that we both were passionate about the same thing i personally don't love to do business alone i think when you can bring people together and when you can you know partner with someone that has the skills that you don't you can really create something magical and that was it really and then i convinced it to move to america and the rest is history but i think that's just a really important point isn't it because what we really realize is that we had a lot of complementary um skill sets so nasty is so good at doing things i'm absolutely terrible at and i like to think the other way around as well and so we just realized that hang on a minute through conversations and just building first and foremost just a good relationship i'm like oh should we should we do this together yeah very quickly yeah it was not real married for anything but like well it's funny you bring that up because like you know a real partnership in business is pretty much a marriage you know and i'm not married yet but you know i do know that relationships and partnerships they create the most exponential growth in learning and even i remember like when we work together like you figuring out what that role what those roles look like and how to be able to step into those positions so can you talk to me a little bit about like what that was like in the beginning like once you guys both said full yes we want to do this we want to build this business like how did you then really start to understand like okay what role are you really going to play well i was going to say as well i think what's really important to understand we met in the september and we launched in the february so this is a really short space of time but i think one thing that we did and we always continue to is allow it to evolve as well like it's very it was never initially around a sit countdown conversation around okay you're only doing the assurance doing why not and i both have the attitude that we always muck in and we always just like okay there's a job needs to be done it's like okay you know have you got capacity if i got capacity who's going to do it and we really allowed that to evolve and shape and understand what our skill sets were because although you have things that you're definitely better at than the other there's also things that neither of you done before and there's things that you're learning as you're going and so we just really approach everything that we do with like first of all like a learning attitude like okay well let's figure this out like what does that look like and we're here to learn and grow and then second of all like okay what do i join doing what do you join doing and like who is this best suited to and then we're like those conversations have just evolved as we've gone through things and we can talk about how we've kind of shared things now but it's definitely always an evolving piece yeah and when we first started the company danielle was actually still working as a chiropractor so i was the only person working full-time in the business and danielle was doing evening and weekend so it was very much just assumed okay i'm going to take ceo danielle is going to take co and then once danielle came into the business more full-time we started splitting that ceo role which just didn't work for us we realized naturally i'm such a visionary and naturally danielle is a visionary integrator and so being able to split those roles was really powerful and like danielle said it's very much evolving and we're constantly looking at if we take a new project on who does what and how do we manage it so and i generally think that about a ceo or a c well yeah probably a ceo role generally is there's no job description really for that role you can assume but every company is different and every growth phase is different and because we both have elements i'm more than happy to jump into danielle's role and vice versa if we ever need to and we're just going to take it as it goes and and then danielle moved into the role of president and we started to work with amazing people who were due at doing operations in the business and starting to build an actual team so it really is just always building wow i love it i actually want to go into building the team but before we do you were mentioning a lot about like what you've been learning in working with and all these women that are stepping into entrepreneurship and that they had did you see any commonalities of now that you actually started this company and you yourself i know natalie you actually had some entrepreneurial um you know a background from when you were like 13 years old i heard you had a candy floss business you were building websites at 13 years old danielle i'm interested to know if you had that entrepreneurial spirit at a young age so like what have you learned both in your own experience and and what from your from your customers and your clients and all these women that are now like stepping into entrepreneurship what have been those limiting beliefs or limiting factors that you've helped them to overcome so that they can step into owning their power so for me this research started a really long time ago because when i was in business school i wanted to do um my research paper on entrepreneurship specifically young entrepreneurship but i wasn't doing an entrepreneurship course so i actually had to really push hard to be allowed to do it and they finally gave me the red flag and they were like you're probably going to get less of a grade because you've not studied this before but we'll let you do it anyway and when i started digging into that research i actually realized there was very little research being done on the motivations of young entrepreneurs it was very much on older entrepreneurs and so when we started coming together with the business we were looking and we weren't seeing a lot of kind of research to tell us why women weren't succeeding especially younger women when succeeding in business or why they might not have been getting into it in the first place and so we kind of started there and a lot of it's been shaped by our own experience too but we know it's a big piece that holds women back as confidence confidence to leave a job behind like danielle did or confidence to turn down a graduate job and say yes to starting something that you have no idea about like i did that takes a lot of confidence and and we see that holding a lot of women back and second to this which i think holds a lot of people back generally is lack of taking action how many times people say you know i had a business idea and this person went and did it before me this person didn't go and do it before you you just didn't do it you didn't take action and so those two things i think go hand in hand and we've done tons of other research to see you know um that you need access to certain resources or certain community different factors but i think those two things are really common that we see yeah 100 agree and we've seen that time and time again and the thousands of women that have been in our membership and program and it is like a lot of the time like women tend to and men but obviously we're really working alongside a lot of women they really suffer with that confidence that imposter syndrome a lot of people kind of think oh they can do it because x y and z versus or i can do that because x y z right yeah i feel uh it's the mindset right like helping to just before you can give someone because you can give someone the entire blueprint but if they don't have that mindset that and that where they really believe in themselves and they believe that they can do it it's like we always say as well and i've heard this saying too because it's like building a business it really is eight percent mindset and 20 skill you can you know there's not i wouldn't say that i'm personally more skilled than the average person but i have a mindset where i'm determined to one show up every single day and try my best i'm determined to take action and put a step forward and i'm really not scared of failure and i think that's the biggest thing that holds a lot of people back is they're scared to fail so therefore they don't even try versus going well actually if i don't quit then i haven't failed failure is only there when you actually give up and say okay i'm defeated well i just know that i'm showing up and no one's gonna i'm not gonna be defeated particularly not by myself you know so when you have that attitude and when you can kind of go okay well i don't know how to do that but i don't know what i'm going to find out or i'm going to ask this person that's what i think really makes the difference and just building on that too when covet hit obviously for a lot of businesses it was this big oh my goodness i have a lot of employees to pay how am i going to get through this and there was so much uncertainty around it and for the first few days that covert hit we were seeing just so much movement happening in the economy and a lot of businesses going burst and we were faced with these big payroll bills and we noticed the conversation we were having was very different to the conversation we normally have it was how do we survive how do we get through this and normally we're very good at stepping back and seeing different opportunities and and we normally have a really positive mindset and we didn't and once we caught that we were able to sit down and really pull back and and ask how we're going to work with this we can't just sit and and wish that it's not happening or hope that it's going to be gone in a couple of weeks because we just don't know we've never been through anything like that and i think it's having that mindset of constantly being willing to pivot and re-evaluate and and just try things we tried so many things that we didn't know if they were going to work or if we look silly but we tried them anyway and also i think the other thing that we do is we really ask ourselves like it's not happening to us we see things as happening for us so with covert 19 it's obviously a very hard a very challenging situation for lots of people for a variety of reasons so what we chose in that moment yes we we did have the space we were like oh my goodness like let's panic here slightly and then we count ourselves down okay what is this teaching us what is this what are we allowing this to show us and how can we really re-evaluate our business to move forward through that so natalie and i we've had we definitely have had challenges and we always try and look at them okay what is it where is this steering us towards like how is this happening for us versus being victims and being like oh this is happening to us like we always try and say how can we take back control or we you know change the pathway slightly we always we say in fact we actually you create that ebook pivot don't pause and that's what we really helped us move through kobet yeah that was so powerful and you know and it's and i and and if you're not on their email list i'm telling you right now you have to sign up because even just for the research of seeing how they are constantly experimenting and trying new things and it's it's inspiring and i remember you know you had that pivot uh the pivot versus the pause and you also had like instead of survive thrive and you were just like you were going with it and it seemed like you were able to kind of just take that uncertainty and i believe for me being an entrepreneur for 18 years like that is probably one of the greatest skill that you can have is learning to adapt like that's just the name of the game like you don't know what's going to happen tomorrow none of us do none of us know 2020 will be a year we'll remember forever but none of us know right like covet it's like we were laughing about it off camera it's like we just have to wear masks at some point some going into a restaurant then you can take them off you can go to the gym but you don't have to wear gloves it's like there's such uncertainty even with kovid and um and and just the economy that you have to just be willing to constantly adapt and try new things and usually doing that at the highest level it's really really cool to see um you know so i want to talk a little bit about what have been like obviously just like any partnership though their struggle right like there are those moments that are like true moments of adversity both for you as partners like and and just like for the business and i just want to know like what has helped you to overcome those like those deep moments of of adversity that you've had and have you had moments with each other like any good partnership if you're like you know you had to like really work through it and learn how to communicate with each other and like there was those moments where like you thought about potentially quitting potentially you know was there ever a moment like that for you um or with the business where you really thought to yourselves like i don't know if this is gonna work yeah i mean there's definitely been times where we've been in tears on the phone and said i don't want to do this anymore um we had a retreat about a year ago when danielle flew out she wasn't about here and i just sat and cried and said i don't think i even want to do this anymore and i was so burned out and overwhelmed that i just didn't want to keep going and i couldn't keep going in the in the way it was and that was a moment that we made a decision that we don't burn out and to just make that decision has made all the difference for us because we work hard we have really big goals and we were just pushing pushing pushing and we realized at that moment this isn't worth it to to drive yourself to that much stress and that must much upset why are we doing any of this it's not worth it and so um we've definitely had those moments and and and this isn't a challenging moment but say for example you know a lot of companies similar to us raising venture capital and we keep seeing them raising tons of money and we're very much self-funded and we made that decision there's been moments when things like that happen that we question everything are we really doing this the right way or they have way more experience than us should we pivot and and change our mind about that but it always comes back to why are we doing this in the first place and what are our values and i think it's kind of the same for us having comp we absolutely do have conflicts it's like being in a marriage for sure but it always comes back to our values and we have values for the business and we have values for our relationship and we have we're very clear about how we want to be treated and how we don't want to be treated and i don't think we've ever really had a moment where we've disrespected each other no no and i think you know it does get that term does get thrown around but nat and i are both married um but we really do have our partnership as a marriage as well and we put a lot of effort into it and i think that's something that i don't ever think should be underestimated or taken for granted like we have you know nasty alluded to it we have value to the business but then we have values each other and we're very good at communicating them so my values are different to natalie's and so she will you know will have conversations that are more inclined to help my values if i'm having a struggle and vice versa with hers and i just think one thing that we've been really really clear of we never say things that we can't take back like we really try and make sure that we always have utmost respect for each other but we also come to listen and learn and at the end of the day boss favorite game we kind of say it's like our baby right we're here to look after the baby and sometimes there's hard conversations and you you know one person's ego might get triggered and it might be like hard but actually like okay well we have this baby here that we need to do goodbye and it's so much bigger than either of us as well like you know you talk about why we do this well we do this so that we can help more women achieve their ambitions so we can help more women build their own wealth so we can help more women start their own businesses so we can have more female ceos sitting on boards or you know like that's why we do it and so that we always remember that and so any of those conflicts like you know there have been conversations and we haven't necessarily agreed then we're like okay well what is better boss babe and that might mean like nazi's right it might mean i'm right or it doesn't even it's not even that at the end of the day at that point it's like okay what's right for the business and we have to leave our egos at the door and move forward and i think that's how you know we continue to show up and i think that's why we've got to the place that we have pretty quickly is because we're always able to put two brains isn't it the definition of mastermind or um is it albert einstein that said you know um you can only reach that third brain when two brains come together like it creates a brain that neither the two would be able to create on their own that's natalie and i we wouldn't get to where we are without us putting our heads together and that's what makes it kind of special and that's what the relationship that we protect wow beautiful yeah and and we just have certain principles in our relationship that we have in other relationships too but in business there's always going to be a lot of emotion involved there's just no way getting around that and say one of us gets super triggered by something and storms out or cries or whatever we don't ever hold that against the other person and i think that's always been really powerful because i think we both can feel very emotionally safe to just have a moment and just be and just say that we feel however we're feeling and i think that kind of emotional safety in a relationship is really important because it means you feel safe to throw out a really stupid idea or it means that you feel like you can just say i feel like an imposter right now and you have someone there that can see you and remind you of who you are and why you're doing any of this and i think that's a big reason that i wouldn't ever want to do business alone too because it can be incredibly lonely and that's a big reason that we wanted to create the society and boss babe generally was how do we fix this problem of loneliness yeah talking about like how you systemized all those divisions in your business so that you actually can be in your zone of genius and also what i thought was so dope when we worked together you were like if you took a vacation you would make more money and that's when i was like wow like you have truly systemized this company because that's when you have a real business right it's not where like you are building a lifestyle on your business but your business is you know basically built around your lifestyle where like if you wanted to you can pull back take that vacation and like your community is still thriving and i think that is what creates a real movement and i feel boss babe is built a movement i mean this is something that is taking the life of its own you're still 110 committed in growing it but what's really cool is and i remember this is what happened with elite daily i mean it got to a point where like almost like word of mouth marketing these women will ride or die for this community this society is growing by the thousands and it's really powerful but right before it really takes that life of its own and becoming a movement there does need to be the machine in the in the system so can you talk to us a little bit about but the entrepreneur who is still in those early stages has those foundations but now is feeling burnt like you did at that time and actually needs to now create these system the systems in their business so they can scale what was that like for you when you got to that point and you know what are some tips that you have for an entrepreneur is ready to implement those systems one thing that i would say that i learned really really on in business is you won't be successful if you're not consistent consistency is everything and i think back to beginning stages posting four times a day on instagram before the invention of scheduling apps and days when i was hungover and it was sunday and i didn't want to be posting at 7am and i still did it even back then systemizing what you're doing so you can be more consistent is really really important and so i think whether you're listening and you have you know you're a month in or whether you have an entire team systems doesn't need to be this big complicated operationally minded thing it's more about how can i do what i'm doing in a more optimized consistent way and that's what you'll probably we would have known that from elite daily but okay if i'm not posting x amount of times a day and i drop the ball or i you know i'm sick for a day or i lose wi-fi my business doesn't run and so i don't want people thinking that systems and operations is confusing because i think it often can be perceived that way it's super simple it's do you want your business to be consistent and run whether you're there or whether you don't powerful and how can you build the machine to help that i think you just i think you've mentioned that really well natalie because it can be like oh my goodness like you know i need to have all these things working perfectly and it's about taking a breath and just looking at it going first of all like natalie said like what do i need to be consistent with and how can i make my life easier to be consistent doing that and that actually doesn't always need to be like a massive web of technology it can literally be like okay well do you know what i need to post four times a day and i'm gonna create a system where um this first and the fourth monday of the month i create and then my creating times and i block that out on my calendar so i think really just understanding it's more like in the initial stages more like habit forming that then start creating the systems then i would say a couple of pieces to look at is you know like what are you doing um over and over again that actually is not taking much brain power what is this a repetitive task and looking at that and going okay can a machine do it or a person do it and outsourcing it i'm really just starting to break down what you're doing i think what we see a lot is entrepreneurs get so in it that they can't even have the space to pull out of it to fix it yeah exactly you always you don't want to be in your business all the time you won't want to be working on it so whether it's like hiring we always really try now not hire too late that's a mistake that we have made before and then you're basically you end up so in it because you needed that team like a month ago whereas we always try and look at it now and okay how can we make sure that we don't end up going back into again because we've got the team falling behind us and the same with systems so now we're looking at you know what systems can we create and build not that are going to service us right now but that we know we're going to need in like two or three months or six months okay so just really like first of all i say looking at what you're doing in the habit forming looking at you know what are you doing over and over again that release and technology could um help you with and support you with that you can download people a third one is looking if you are taking data from place to place there's normally a good system around that so let's say for example you're gathering data on um your website yeah like your website and then you're having to go in and find that information and take that to another place what plug-ins are there that sync those two places up they're also really good systems to create so they're gonna kind of like three like real areas that you should like have but it so isn't complicated one thing i'm just gonna say to kind of give a sigh of relief to all the operations people out there is that systems are never complete yeah there's always more systems you want to build and that's like what's really nice about it you can always perfect you can always see ways that you can do things better and just taking one step at a time is the biggest thing for me that i've learned i always want to be like okay there's ten steps i want to jump to ten like the ten step straight away and just really take a step back and go okay like let's do step one and step two first and go up in a logical way and a really specific example of a system or something would be you know we didn't really want to create anything beyond the instagram until we dialed that in and we got it to a point where instagram was just running like clockwork it was scheduled for months and months in advance and so we decided to create a podcast this was about a year and a half ago and so we created the podcast i'm a capricorn i'm consistent through and through like it's in my blood but danielle was she called me one day she was like we need to do this in seasons it's taken up way too much of my time i'm i'm done with recording and i said to her absolutely not i'm putting my foot down and we're not going to seasons we're saying we are going to be doing it week on week rain or shine and i said pick one day a month and just that's your podcast day you don't do anything else and that shift just made a massive difference and so we've never missed a week in fact we got it up to three times a week we were publishing three times a week um and that that's a simple system it's okay i'm finding that i'm recording six episodes a month random tuesdays and wednesdays it's tiring i'm constantly context switching i'm a big fan of time blocking and staying in in context so i said find one day a month and record that one day and then never think about it till the next month again and it's and it's things like that you can systemize your business but you can systemize your life what are you doing day in day out that you could actually just batch and make easier it's the same with meal prep i meal prep i check i chop things up on a sunday i put things in containers i plan my meals and it's one less decision that i have to make in a day and so it really it's not just business it systems can be applied to all different kinds of things in your life yeah making that one decision that makes a thousand others you know as brian always talks about you know how do you prioritize your life you know you're talking about it a little bit but like that's one of the biggest things that we see with a lot of the entrepreneurs we work with that they are overwhelmed that word is thrown time and time again i don't know if you see that a lot in the entrepreneurs you work with is that you just feel so overwhelmed like there's just not enough time in the day right it just they're on this hamster wheel like so how do you go about really prioritizing your time i choose not to get overwhelmed i used to get overwhelmed and i don't anymore and i think it goes back to what we were talking about beginning right where you love what you do so much that it doesn't feel like work this is probably the number one reason that you end up burning out because it doesn't feel like work so you work all the time yeah and the moment that i realized that and caught it it changed everything for me because there are times when just last night we ended up having a brainstorming session i'm cooking dinner my husband's an entrepreneur as well so we're both throwing out ideas at each other we're like should we hit the and before you knew it it was like eight to nine o'clock and i could have kept going till midnight until three a.m and it was a boundary and we were like let's leave this year we can come back to this always and i think we both really really talk about not wanting to sacrifice the now for the then you know if we can't be happy now we won't be happy then and i i think you can get in that mindset can't you of chasing chasing i'll be happy when i finally make this much money or i'll be happy when i have an assistant right when i have a team it really doesn't work like that and we only have the now and we need to remember that and i personally really choose to live my life and then now when nothing no nothing comes above my peace my happiness my family my friends my work doesn't come before that and my work is something that i do at lightsmove but fulfills me it's such a deep purpose of mine but i'm not my job i'm not defined by my success i'm not defined by what i do what i do between the hours of nine to five and i used to feel like that i used to feel like a lot of my self-worth was derived by my achievements and my success and how many hours i worked and i just don't anymore and i think that's been a big shift for me wow that's huge thank you for sharing that yeah yeah i think you know you're so right i think it's so easy i'm an achiever in my underground as well and so for me it's always been like what's next what's next what's next and i really always believe in like being super vulnerable like i never want someone to think oh like they have it all together all the time and for me it's been a real journey i know it's it's something i've had to work on because i was very easily the person who would literally work 16 hours in a day if you let me i was like easily like getting it love doing it like i'm like here on it let's go let's go and so yeah so for me it's been and i used to hate it when people say oh you got to have that balance and i used to say i don't have balance i don't know what this word means like i'm all in like i'm going for it and so it's been a really learning process and i've realized now it's about creating harmony and you took the words out of my mouth i was literally thinking that so beautiful allowing myself to first of all do a lot of inner work and realizing you know just like nancy said like i'm not measured by my success and i am more than just you know the ceo and president of boss babe there is more to that and i've started welcoming that in and really understanding how that can round me as a leader so i think and i think this is a misconception a lot of people it's like you know if you're not set at the laptop and you're not doing these things or you're not reading x y and zed or you you know hustling hard you're not going to achieve but for me real leadership is such a rounded skill i've started realizing actually there's life experiences that i want to and should make time for because that actually means that i can take them back to my role and offer a fresh perspective and even more energy exactly and that is something that i didn't get initially like i didn't realize it and it's something that i've learned along the way and now i'm you know you'd have been proud of me the other day i was like oh i i don't work past seven o'clock so you need to like make sure you're contacting me before then i'm proud yeah my work here is done i i'm a big believer i'm evolved i'm a big believer in that you treat you teach people how to teach you no you treat people no how do i say it i'm a big believer in that you teach people how to treat you based on how you treat yourself and for example i would notice danielle having meetings on her calendar late at night and i'd ask why she'd have them on that well that that's the only time they had right um just not throwing you under the bus that's just a good example yeah i was amazing that self-sacrifice yes and that's probably like i needed to be i lived in the uk yeah it got us to where we are but it was not around yeah you can tell story whereas if i'm a big believer in boundaries and i have so many boundaries i don't do meetings before 9 a.m unless i mean it would have to be crazy circumstance when danielle lived in the uk i had to do it earlier and i really didn't love it i was very vocal about saying this is changing this is changing i don't do meetings between my lunch hour i have blood sugar issues i don't i'm not going to sacrifice my health for any meeting no matter who it is what it is so between twelve and one i don't take meetings i don't take meetings past six pm i don't work on weekends so i have these really clear boundaries and i put it in my calendar and i sometimes put a big thing in my calendar saying do not book meetings with me and my team know and also i think that really leaks into the culture so my team feel really comfortable putting it in their calendars and saying don't book meetings with me or offline or whatever um but we are really different in that sense and i've i've been burned out before i think i probably got it a bit before you did i got so burned out that i was like i'm not doing this again and having those boundaries and and seeing you now put those boundaries in place i think's been a game changer because if you let danielle work she'll work we used to do retreats just the two of us and she'd keep going and i'm asleep on the sofa and when i got to bed that's too much for me a lot of energy and i i definitely you know my ability to suffer i can do it i'll keep going um but i i've realized that that's not that's not going to help me in the long run now and i think that it's it's an evolving process but i also think it actually starts a lot with self self-worth and if i really look at the root of that i think for me being very very honest like that's where it came from i felt like i had to go above and beyond to make sure i was worthy as was achieving versus being able to switch that dialogue and i think this is one of the biggest things we started off this conversation by saying do you know what entrepreneurship is 80 mindset 20 skill unless you can really wrap your head around your own confidence your own taking action your own self-worth then it's very difficult to actually get where you want to without having that solid foundation yeah the game that we spoke about earlier if you think about how many people are always busy like when you ask them how have you been what's been up to you oh my god i've been so busy i used to think that men successful they're working hard their values are in place i used to associate good things with that and i'm not saying it's it's bad but i wanted to reframe that for myself and for other people and so i make a point of talking about my boundaries and i make a point of doing it especially with um the women our community because i'm like hey i if i can do it so can you like we can all have boundaries here so let's talk about boundaries as if it's a success it's as sexy as being busy let's talk about all of our free time as as much as we would talk about being busy and let's talk about that and flaunt that versus your calendar being back to back and changing that conversation i love that yeah just as much as it's important to delegate to your team like eliminating the things that are not energizing you right so i think that's so powerful and boundaries is something that even me myself like i didn't learn that for the majority of my career because the hustle works so it's it's scary because you by doing and putting in all that grind you know you can start to make the money you know the millions of dollars all these things but then you just it takes you a while to finally realize that like you're depleted you know that you're not actually happy and truly fulfilled um so it's it's for me it's been this beautiful balance now of grinding and living but enjoying it and really having that moment to be in the present and and just um taking the time to you know really focus my energy on the things that are going to move with the needle but then also knowing when to stop when it's time for gerard to go and meditate or travel or whatever it is that's for gerard right because i know and you know that ultimately by you investing in yourself and giving yourself that space to fill your cup and to love yourself you are going to show up so much more powerfully when you do step back into work when you meet with your clients when you talk to your team and you lead because i remember when i led from from that place of being burnt i thought that i was being a great leader but it was until like i actually broke down and was vulnerable and my team was like thank you for being vulnerable and finally having this realization and taking time for you because a they saw how much i needed it as a leader but b it allows like you just said your team to start evaluating and seeing allowing them not to work themselves freaking till death right like they now end up putting boundaries in their life they now can be um taking time to to go and fill their cup and then everyone now can like just have that energy and respect and have that respect for each other and really work towards that common mission so i think it's really beautiful um i want to talk a little bit about money mindset because i know that that's something that you attack a lot i know it's something that i myself have had to go through similar to the unworthiness issue to the point where like i would make millions of dollars and i still felt like i didn't deserve it almost or i was scared of it and i have a ton of clients right that go through that feeling of like you know just just thinking it's it's hard to get it's it's you know that they're that they can't ever really amount to getting to the millions of dollars what have you seen as like some of the common um limiting beliefs around money and like what do you teach women in order for them to like really shift into that abundance mindset and really start attracting like big money you know what i mean like real wealth and actually being able to create financial freedom in their life one of the things that um we see a lot is women really feeling like money is scarce they live in this like scarcity mindset and i think this is like really apparent actually a lot of the time with big female communities that i've been experienced in the past and why we were so um you know for us it was so important to create something different and that was like you know money is scarce so it's all about competition and so one of the mottos that we really sing a lot in boss papers like collaboration over competition and you know i think that can go across so many different dimensions but particularly with money like you know we've collaborated and we've made way more money than i feel like we would have done on our own and so really just kind of speaking to women in that sense has been really powerful and particularly in society they collaborate and they create so much more wealth together which has just been really really amazing to say um and then i said that that scarcity based not only on that and that understanding but also for me i never grew up with i had a very average uk upbringing we were by no means wealthy but we really weren't poor either and so what i learned with my limiting beliefs that you know money was did not grow on trees you know also bad people had money and so you know those are things that we i have had to overcome personally but i've also seen within our communities are people understanding the reframe around like actually do you know what if i make a lot of money i can actually do more good with it and really understanding what that money means to them and seeing it while an entity but versus like more like an energy an energy that's gonna flow and they can do positive things with um versus like negative i love that yeah and i wouldn't say all women have that those money mindset issues but we do see it as one of the common ones i think for me i didn't grow up with a lot of money at all um in fact quite the opposite and for me kind of figuring out this whole money mindset thing and even understanding what it was it was a lot around awareness so what else exists what are other people doing because i didn't see people making millions of dollars i didn't i thought that was just you know this small percentage of people that just would never happen to me but it's it's when you start to get around people that speak differently think differently or doing differently you're reading books you're listening to podcasts you're watching videos you're surrounding yourself with a different narrative that awareness alone i think can completely change your money mindset because if you are constantly surrounded by these ideas and and people talking about money as energy and um only one of the currencies and you start to associate it as something a little bit lighter than that oh god that thing that i'm never going to be able to get and so that was the big thing for me honestly where you know i came from a tiny little place in the northeast of england and coming out to la just being around different people and and watching these videos and listening to podcasts and hearing people's stories of wait they came from the same background as me and look what they've been able to create it instantly kind of broadened what i thought was possible and the minute you broaden your awareness anything is possible but you have to be aware of it for it to be possible for you um and so i just made a big point of surrounding myself with people that really inspired me you know i didn't know them but i thought that i did you know on podcasts and everything and and really put that time into um developing my own my own money mindset and getting over those problems and then again just seeing it as just one currency you know there's so many different currencies out there you know your time is won your network is one yes of course your net worth as well but it's just one of many and it's all energy and so it will like you say it comes it comes to you easily it can leave easily and and thinking about what you get when you swap that currency for something else um when we first started business starting a business is expensive and when we were first starting i didn't want to put money into anything but i start to see it as okay what's the energy exchange that i'm getting for this piece of currency what am i getting back in return what am i able to build what's the ip that i'm getting from this and that really really helped but honestly if you're struggling with money mindset i really recommend you just have a podcast a video or you read a book something every single day that uplevels your awareness and shows you what is possible i'm a big believer that if she can do it so can i or if he can do it so can i and so who are those people that you are looking up to who are those role models that are showing you what is possible and even better if you can find role models that come from where you come from and have done a similar thing to what you want to do wow so powerful at what point did you have to invest into your business and what was that like like in the beginning where you were just like was there a point like and how much did you have to say like okay we need to reinvest into what we're building here what was that like for you in the beginning stages especially being bootstrapped and not having venture capital well in the very beginning we bought some of the boss wave ip right and so that was huge for us that was a massive investment um for us both to come together and put that money in before we even knew anything was going to be a success yeah yeah shout out to alex we love alex yeah and so that was the before we think about website or anything we had to put money in to actually buy ip that was terrifying wow we had no idea if it was going to work we were just kind of putting this money on the line and hoping but you said we had no idea we knew we knew we knew it was gonna and i think you do sometimes i think you're like yeah in reality no we didn't know it was gonna work but there was like i remember on paper yeah i remember being challenged by an amazing um businessman i know who was like a millionaire and he was like i don't think you should do this i think this is a terrible idea and i was just like i disagree i know in my heart this is the right thing to do so sorry no that's very true i think that's a good reframe i think intuitively we had this feeling but there was no kind of thing on paper um i have to credit my husband for this because i remember sitting at dinner with him and like this was a big decision for us financially and i was like i want to go off and do this thing and i don't really know what's going to work and it's going to take a big chunk of our money do like should we do it and he was like absolutely like we should not even think twice about this and um he calls that confidence transference if you have the confidence in that moment that the other person has give it to them transfer it to them if they you know they look up to you they respect you they have so much confidence in you if you can then reflect that back to them and that comes back to being a leader too whether you manage people um or you don't if you're a leader of some sense you engage in confidence transference and if there are people looking up to you how can you in the moment when they need it reflect back to them the confidence they see in you and he really did that for me and i don't know that i would have taken the leap i was absolutely terrified but so that was definitely the beginning and it really paid off for us and then we we invested slowly we built the our entire website i built our entire website from scratch with you know i had no idea what i was doing i mean looking back it was not the prettiest website it didn't perform exactly the way we needed to but guess what it got us surpassed a million dollars and this one website that i built i was up till midnight every single night putting this thing together and then the minute we were making money and we felt like it was you know safe to reinvest it we were like okay the first thing we should do is get the website rebuilt and so we put money back into that but we talk a lot about what's your minimal viable product for us i i knew i could build us a website that would function it would help us make money yes it wouldn't be fancy it wouldn't look like anyone else is in the space but it would work and we knew that our content and what we were doing was far better than anything else out there and so we really banked on that and so what's your minimal viable product you don't have to go out there and spend a ton of money to make something a success just create the minimum thing and once it starts generating money put that money back into it and we didn't take money out of the business for quite a while i mean you especially later because danielle was still working as a chiropractor and was still you know was very intentional about saying i'm not taking a salary you can take salary i'm not gonna i've got my salary you just work on this stuff more and then eventually i'll come out and we did it that way so just making the sacrifices that you need to make but you don't need fancy websites we didn't invest in logo and branding until we've been until we'd made over a million dollars we had no logo and branding we didn't even have a really a color scheme but you don't need it no we were just passionate about where we were going and what we were delivering and we wanted to make change and i think that's what we that's what we became obsessed with not with all the nice nice to haves and the aesthetics and i think you know we we talked about this earlier looking at other companies raise and we had those moments like oh should we be raising money here maybe we should be putting somebody else's money into this versus our own we can take more of the table but what we realize with is like actually it's very it's you know we had needed to have proof of concept we and we knew that if we could actually create a business and we could make money and we could sell something that people actually wanted then when we were reinvesting into that we knew we were reinvesting together things that were already proven as well right and so it's never been then that we've because we did it that way we've had not had to operate out of scarcity because we've always just invested in what we could at the time we've never over extended ourselves we've always looked at things we spoke about earlier what are the needle moving things so we have conversations around if we've got this if we've got this pot of money we're going to invest in the business let's actually look at it wisely versus going oh let's just throw money at it and see what happens we've always been like okay the money's working here let's put more into here um and so i think that's sometimes a conversation that i i don't think necessarily gets had as much as it should like put the money where it's working and you know you've got to test a few bits right there off and you've got to have some gut intuition but then start looking at what's working and reinvest into those pieces so on that part what would you say are the three biggest lucrative levers that you have pulled over the years that have helped you to really scale your company team being the first 100 bringing on talent bringing on people that are smarter than you in areas that you have no idea about bringing in really really good people that can point out your blind spots and can help you scale so important and i'm gonna say and letting them as well because i think this is one big thing i see with leaders sometimes is they have their egos and they don't like to be told that someone knows better than them and i think that's what's really been you know we've really tried to embody with our leadership we're like hey you know better than us you tell us what do you think we should do here and then we can have that open discussion i think that's how we've allowed team to be such an incredible asset for us to mentorship i really believe in learning from people who have been there done that we've worked with you we want to work with people who have been where we want to go and we look for mentors in very specific areas you know if we're wanting to build an editorial platform if we're wanting to build out and scale our facebook ads look for someone who has been there and done it really successfully and go and ask them how because you can spend your nights googling and build and it will work you'll fight you'll figure that out eventually but to me it's worth investing the money to save the time like like we said time is a currency too just like money is time is way more finite than money so if you can invest your money in in saving time i think that's another really important one and then third i mean i'm a marketing person so i'm definitely gonna say marketing but i think once you get something working um and you've really tested it and you're you're seeing how much it costs to acquire a customer and you can get that scaling you can really scale your business and so that's been a big thing for us is really dialing in our business and figuring out how much does it really cost us to acquire a customer and so if we decide to put marketing budget behind that because you know we built a business with millions and millions of dollars revenue before investing a single penny in advertising everything was organic and we were kind of scared to change that and scared to invest in marketing but once we had gotten to a point where we really understood that everything would work it was working we knew who our ideal clients were going out there and spending money on advertising means that you can acquire clients and customers from way beyond your community and expand that as well so those are my three would you agree with those yeah yeah i would i'm like yeah you know in uh building you know you have the largest now membership base out of anyone who's trying to even come close to competing with building a community of ambitious women in the female entrepreneurial space what tips do you have for those that are looking to build a membership platform that want to build out that community what would you say would be some tips that you would have for them in accomplishing that goal i think for me it's all around like the transformation that you're offering somebody as well like with any product and with any membership like what is it that they're going to get from joining up we're really passionate about always making sure that anything deliver one whether it's a membership of the courses delivers results so what is the result of them joining and really getting so fully aligned with that and committed to delivering that that it's worth them joining um we can go into all the technical pieces but there's another one that really stands out for me and that is making sure like it's people tend to with memberships they join for the content but they stay with the community and that's like a big piece that we've learned in our particular field and it might be different but um for other types of memberships but for those that's been a really really big one and really just allowing people for us we started the society because we were lonely as entrepreneurs right and so we really wanted to make sure we fulfilled the result was making sure we helped others overcome loneliness and also then got the results to move their business forward so really just focusing on that and making sure that yes the content was good but it we put a lot of time and energy into nurturing that community and making sure it was a safe amazing place that one people wanted to be at over and over again yeah and then the third thing i would say is progress so obviously you covered value what is the real value of them joining this because it's not a one and done thing it's something that's coming out every month so bringing them in with that community and then progress because with a membership they're going to see that come out of their bank account every single month especially if they're tracking their finances which we all should be every single month coming out of their bank account and they're going to want to know what did i get for this have i made any progress and so within any kind of membership you want to build some kind of system that allows people to see progress so whether it's a tick box whether it's a road map whatever it is you want them to be seeing that every single month they are one step closer to whatever goal they're working towards i join all kinds of membership so one of them for example is health i'm not just going to stick with a membership that i'm paying for every single month if i'm not really seeing how it's moving the needle for me and so i really look when i go you know into their dashboards i really pay attention to the ui and i look at where are the tick boxes where is this road map and you really see it in successful memberships they understand that that progress part is really really important yeah i love that and i'll add to from working with you that you care so much of like genuinely like as crazy it sounds right you care so much about everyone and you mentioned this even in the bootstrap and you were like before we double down on spending money on paid advertising you had built you know a million dollar seven-figure business with just like kind of just getting real results and word-of-mouth and organic marketing and i feel like a lot of times we get caught up in trying to figure out how to scale with paid marketing and getting new customers before we even figure out how to take care of the ones we already have and the one thing i feel that you have time and time again i've done over these years is like you're focusing it on your customers that you already have and yes now you've gotten unbelievable at marketing to get new customers of course but like you know the value of what every customer you know that joins and really looking at that ltv and nurturing them for a long period of time because it costs as well like 10 times more to acquire a new customer than it does one of your existing ones so really just like always asking and learning again i felt like it's been a real common theme with like we've always been willing to ask and learn and adapt from that and the same with everything that we've created like all of our products have been created because we asked our existing customers what do you want we listened and we're like okay yeah we can create that and so i think that's a really big um piece a lot of entrepreneurs focus on that oh new new customer new customer you new customer versus oh these people really know like and trust me already how can i serve them better um because otherwise they're going to go to somewhere else who actually might not be as good as me and so if we're doing a disservice if we don't provide those existing clients that we have who are asking us for more products we don't know and create them so i fundamentally do not believe that you can have a business that is successful in the long term if you don't have a product that delivers what it says it delivers at some point you just cannot scale that and so we've we would never dream of launching a product that hasn't been tested in so many different ways and we know gets results in those works that's why we launched so so few products because every single thing we put out there we test rigorously because your reputation is on the line and you know one of your biggest lovers to scale in the beginning when you're not even thinking about it is is someone going to recommend this to a friend or is this really working if it's not working you just can't scale it there's not going to be enough people out there or there's going to be people that just say you know what i didn't get results this didn't work for me and i think you shouldn't be building products if you don't care you shouldn't be trying to do this thing if you don't care about it working so first figure out what it is that mvp that doesn't like we said it doesn't have to look fancy it does not be shiny but it works it's so good that it works people are not going to say you should join you know the website's really ugly but the content works they're just going to tell you it works join it and i really think that's the foundation of all of it and i always say like you're not making mistakes you're not moving forward what have been like the three most critical biggest mistakes that you have made so far in this business that we can learn from i could share one i won't share the exact rule but we did hire a role that was a real nice to have and in fact ended up turning out to be a money pit so we thought that it would be really good to spend on a certain thing that we weren't seeing an roi on and we thought would be this long-term play and we really put all of our eggs in that basket and both of our intuitions kept telling us this is not the right play this is not the right play and it took us a really long time to learn that lesson and looking back it was a very very very expensive lesson and so i really had to like to finally say like this is not working like he just kept kind of sticking it was yeah it's kind of every month longer that we went with it the harder it was to pull back and say this isn't working this wasn't the right decision and i think it can be sometimes really hard to look back and say i really messed up that i shouldn't have done that and now i've lost so much money but the minute we did it it was again like a huge weight so that was a big one we lost a lot of money but i'm really glad we had the lesson because we've seen a lot of other companies invest in that specific thing that you know we thought it would be worthwhile and actually doing it it showed us that it just wasn't the right thing to do for us plus it saves down the road too right now when you go to like make that next decision again you're like you remember that and although you lost a lot of money there you probably saved a lot more in the future doing it when it costs you more because your company is way bigger and that's the thing like you know we spoke about earlier does it happen to you or does it happen for you and absolutely i genuinely try not to dwell on things that have not gone necessarily the way i had thought they would because nine times out of set ten something else has come in front of it anyway that's been like oh this is actually working out better but one is what what is one that you would say because we still have had loads yeah we learn from them but we have a thing like there's loads there's loads of things that i would do differently i think for me the number one thing is there's there's a ton of things i would do differently and they tend to come down to not listening to my intuition at the time really if i'm really brutally honest i've made a lot of mistakes i've lost money by going yeah just i had inklings and i did not follow them and i was either scared of backing out of something um i think that's one of my biggest mistakes i've i've let things go on too far before going actually do you know what this is not right and i need to just go with my gut this is like the deviation so i feel like there's nothing that's specific that i'm like i have more sure i like the specifics i think it's good to shout out specifically yeah because i think for people listening i want them to know we do fail a lot even though we do learn we do fail a lot we once got into a business partnership that was the worst decision ever we had some kind of imposter syndrome where we both thought they could do it way better than we could and so instead of us spending time in resources hiring training and doing it ourselves we decided to outsource a full part of our business to another company and it was a disaster they let our customers down um operationally it was a show and we lost a lot of money in that deal so that was one of them and then another one of them in the beginning like i said when i built that website i was really just googling things and putting things together and so we actually built a membership website and when we launched we had an incredibly successful launch more than we could have ever imagined we had thousands of members join and the next month the payment system didn't work which meant we had thousands of payments that didn't go through that's a lot of money for a startup that is two months into business and i was in south africa at the time i was speaking at an event and i started to see this and i was like this isn't feeling right we should be seeing more recurring payments come in and i'm not seeing them um and fixing that was definitely a headache i was on a phone to anyone that could help and support me and like thankfully we we got that sorted and we've had that one since with another system but there's always going to be payment errors there's always going to be tech errors there's going to be bad hires there's going to be bad partnerships there are going to be so many things that go wrong that cost you time money peace all of it like you said that we can learn from it but it's going to happen but i think this this is just a really good highlight on our personalities as well because nazi remembers this stuff like literally those in operations are you always constantly playing out fires something's always going wrong and i just like get used to them like who says this slipping off my shoulders they just come i say that about they slide off i'm like oh yeah i forgot about that that did happen and there's been a ton of things like we've yeah we've always had we've had payment issues about email issues oh we had like for those of you who use um zendesk this one time we had all our zen desks being like all the emails diverted out of gmail and then we found out as well there's this common issue with zendesk where some emails get missed and they go into this certain folder and you don't know about them so we uncovered like 300 emails like six months after that we had no idea about and i was like rang somebody who was um actually business she was like oh yeah that happened to me too i'm like senator should put a warning on this you know so there's literally apps yeah there's tons wow so yeah no good i'm glad that gives you are you laughing about it now right yeah exactly and that's just part of the journey you know you just you don't make mistakes putting out fires it's like every day every week it's like new levels new devils yeah and i think that's one thing that i've definitely i've had tendencies to try and be a perfectionist before being an entrepreneur you'll let go of that if you strive for perfection like one quote that i really had to get on board with it's like if it's 80 perfect it's done and just realizing that actually there's never going to be a hundred percent um and things can always go wrong and just realizing that oh okay this is just a challenge there's testing me today and i always really try and make sure my day is not overbooked so that i have room for the fires that yeah you know tend to go off and that's okay it's just part of the part of life part of the role what what has been the the like the difference between us you know when you were like six to seven figures to like seven to eight figures i'm sure you're like i know i already know the real goal right is like even beyond 910 let's build a billion dollar company but for you so like what has been the biggest difference in way that you had to lead and build this company being a seven figure company versus going to that next level which is going to 89. a big shift um that i've noticed for me is stop exchanging time for money when you get to a certain level you just can't scale your time you really can't and so in the beginning of your business i think in the beginning of a business you should take every opportunity you should follow all the paths jump on the magic carpet and see where the ride takes you because it helps you to really figure out what what sticks in your business and what doesn't because not every idea you have is going to work out and the ideas you think might not work out actually could end up really working out so i think in the beginning phases when you're you know getting up to that six figures multiple six figures and you're starting to hit seven you're still testing lots of different things but when you're really wanting to scale it's about okay how can i scale something beyond my time so things are a lot more passive more automated that's been a really really big shift for us and so for me i've had to really change how i spend my time things used to be a lot more high touch and i still love working with people a lot of coaching yeah um and and when you're scaling i think that's a lot harder to do because for us we love to work with early stage entrepreneurs it's our passion because we remember where we were when we wanted to start business or we're in the beginning stages of starting our business and so it's not really i can't see us doing um masterminds and like really expensive working with us but we know if we're doing that time swap to work with us would be really expensive if we were doing coaching so we fully moved away from the coaching model and actually have decided to scale products that we believe can help um entrepreneurs especially in the earlier stages or we can help entrepreneurs get that you know that inspiration of the resources when they need it versus feeling like they need to work with us constantly so we've really transitioned our business to be more of an educational platform than a coaching company or an e-learning company it's very much how can we provide content that's really really scalable to help millions of women versus having to trade our time with it yeah and just building on that on a personal and a business level i think the key difference for me is going from those six figures multiple six figures is like you kind of said you say yes a lot so if i think of my personal well it was me diving in yes i'll go and fix that yes i will do these things or yes we'll do that thing that service for you over there because that's actually going to make us money so it's yes yes yes yes and then as we've grown as we scaled it's no i'm not going to do that we're going to either find a system to do that or a member of the team to do that actually no we're not going to do all these products now we're going to focus on these products so our days have shifted from saying more yeses versus no's to say now we our best day is the more times we say no the better like exactly because thank you for like because like that is we always think we need to be doing so much more and we've actually learned there's actually study on this that the biggest difference between a fortune 500 ceo versus a fortune 100 ceo it really comes down to the fortune 100 ceo just says no more right so it's like what can you do less of simplifying and really optimizing and maximizing that thing that already works and doing it really well rather than trying to do so much because i know what that feels like being an entrepreneur it's like trying to do it all right and you start doing less and just doing it better and doubling down on that so it's really really cool um a few more because i have a couple a couple more and then this is probably the longest we've ever done but it's been so valuable and so awesome so i'm gonna keep it going one so i feel like you work with a lot of women that are looking to finally give themselves a voice they're ready to finally like own their voice and also brand themselves so like what tips do you have for someone who you know is finally stepping into it's a woman who's like owning their voice stepping forward wants to build a profitable personal brand for themselves like what advice would you give to them to finally start to really grow that audience and and more importantly than the followers like turn it into a profitable business for themselves to create freedom i think when you're starting to develop a personal brand or wanting to build a community it can be really easy to look at what other people have done and try to mirror theirs for yours and yes that might work to an extent but i really don't think that's the success of having a personal brand that's not what's going to get you the success and so i really think it comes down to figuring out what makes you different because there are a lot of personal brands out there but the the space isn't saturated there's a difference between there being a lot of something and saturation there is still space for personal brands that are really unique and so it's figuring out what makes you unique and are you willing to put your full weird self out there and and claim those things that make you different i think that's the first thing and then the second thing is when you're building a community again it can be really easy to look at people with millions of followers or hundreds of thousands of followers and kind of neglect the audience you've got because it's not big enough i'm not going to share this or do this because i only have a hundred followers or a thousand followers or ten whatever number it is but if you're not treating that community that you already have the way you would treat a community of a hundred thousand you're going to really struggle to build a consistent personal brand i'm a big fan of building your brands organically i think that's a really really good way to see if you have something that sticks or people talking about it you know are people excited about this and doing that means you're getting feedback constantly you're showing up consistently and you're showing up hard for however many people that you have in there so i really recommend that and then one thing that i don't recommend which a lot of people um will probably disagree with me with is having a niche right away or a niche they say in america having a niche if you have one great if you don't i see so many people being held back by this i don't have a niche so i can't go and do it i can't go and get started i think that's an excuse i think that's really stopping you from taking action whereas if you just take action you put one foot in front of the other your niche is going to present itself to you you're going to figure out what resonates with people what resonates with you what you enjoy talking about what you don't and that's really going to help you find your footing so if you don't have one don't let it put you off just go ahead and build anyway and i think it just comes from showing up consistently being willing to put your full self out there and whatever you enjoy whatever you get a good response response with do more of that yeah powerful yeah i love that um didn't respond to anything you're good today no i think natalie's perspective on it and it's really as well like you know she shared some amazing tips but it's really deciding like whether that's truly what you want to do as well you know i think there's there's two sides to that as well i think that is for everybody but it's also not the only way to build a business for sure i mean it's not for you you can clearly speak like i'm not gonna i'm not gonna add any tips because i choose not to um i am i don't feel like my i want to build the personal brand side of it like nasa does particularly not on instagram anyway i think mine evolves and i think really i just want to allow i think it's very easy in today's society we whether you are a creator on social media or a consumer you see all the creators right they're the people who put in the content so it's very easy to think oh that's the only way to do it because a lot of the time you're just surrounding yourself with that version of the reality whereas actually there's so many other ways to build businesses and to build net worth and i think just really allowing yourself the space to go actually is this really true to who i am or am i trying to put a cloak on and make something work because i can see very easily other people doing it where it's not as easy to see the people behind the scenes and just really allowing that space to go okay because i i genuinely feel like when you're in alignment with your business that's when you know you're going to feel fulfilled that's when it's not about the destination you're going to be happy you're happy on the journey and i think every like being honest first of all with yourself what you want to create is part of the challenge and then if you decide yes i want to build a personal band that's right up my alley i can't wait to do that then you can go all in that was so good see i'm so glad you gave that perspective because it's so true right like it's not for everyone but it's so easy for us right to be on instagram and be seeing everyone else out there that's like an influential entrepreneur or leader or coach whatever thinking like that's the way and it is it's totally a way but it doesn't need to be your way you you and and what's interesting is many people don't know this about me because like they've seen the gerard adams over the last four or five years launching this show but before that even would it be daily like elite daily i let my business do the talking you know like boss bait's doing building that community you don't necessarily need to have that personal brand there are ways for you to still create that net worth that success these relationships i have so many friends that are not active with building a personal brand that they are so powerful and they're just you know um amazing human beings and doing amazing things in the world so don't think that that's your only way and then also to natalie's point it's about just truly showing your authentic self what is your truth if you do decide to do that then don't do it based on what other people think you who you need to be completely share who you really are at the core what is your truth what are the things that you've gone through in your life and you know think about the fact that like i think it's interesting because i i agree that you don't necessarily need to need a niche you know i typically tell people what are your five pillars you know and for for me it's like spirituality and leadership and entrepreneurship but also family and travel and you know their storytelling what are those five things for you that are these pieces of you that you want to open up and share more of um to your audience so really really powerful tips i want to know what has been a moment for you of pure joy that almost was a moment of like emotional crying because i feel like there's a moment you're there i feel you have already had this because it's been years i know if i've had moments like this in my career where it's either a letter in the mail or it's a woman who goes on stage being called up or maybe it's a phone call you had or maybe who knows an email i don't know what that moment was but what's been a moment for you and it may be personal it may not even be necessarily with the community but if you both can give me like a moment where you really had the utmost gratitude that god has given you this opportunity to be a vessel for what you're creating in the world so for me we um we run events and we had an event with hundreds of women in the room and our events are not the kind of events where you pull your phone out and do social media it's very much a container of deep transformation and we really help you figure out what are you passionate about what's your purpose and how do we get you to that next level and we bring in amazing thought leaders and experts and it's very much that container and we did an event we had hundreds of women in the room and seeing the transformation that some women made over the course of that day i could cry thinking about it um i stood on stage crying and i went backstage crying and i really i just couldn't believe the transformation that i was seeing and understanding the impact that that had on women's lives and not just their lives their families lives their kids lives their friends lives their employees lives the ripple effect that you have in that moment because it's easy when you're on social media to often forget the impact you're having when you're posting a story or or something because you're you're not seeing how it impacts someone else's life that day on that event i remember just having full body chills and i just couldn't stop crying seeing that impact and and just thinking to myself i never want to stop doing this this work is so powerful and important and i i could cry so easy about it because i go back to that moment all the time whenever we're having those conversations around should we create this or why are we doing this it always goes back for me to that moment where i remember what we created and why it's so important and i create from that place i've got goosebumps you're so right it was just the most magical experience and i think you know i've always been that my background was in chiropractic and it's always been so much to me to help other people and that really is like it does sound a little bit cheesy but that really is why we keep going um but there's and there's two things i want to share one is every single monday we have a whole company meeting and so we come on and we have a slide deck so we talk through things that are going on the company we share wins from various departments and we share learnings and then the third slide which is on there is our impact slide and every single monday we put screenshots in there snapshots in there of impact that we have had of women in our community and how we've changed their lives and we read them out because it really is like when we talk about that listening and learning like we where were those women we wanted we want to help women who are exactly in the same positions as we were in and if we can do it so can they and just seeing like you see that ripple effect that it has these are not just like oh comments like oh it's helped me make this much money it's it's helped me make this much money and i've been able to support my family through x y and z and also you know i've met people that have completely changed my life and they've been my business besties and they've supported me through x like it's just so so incredible that i just feel so fortunate to be in this position and like i'm so excited about what we can create moving forwards um and i think it's you know it's nice to be a part of a company that we can stand so wholeheartedly with and say yeah we're trying our best and we are here to create a positive impact in the world wow beautiful wow um i want to wrap it up i always ask to really just get your think first of all thank you so much for again sharing those moments because it's just beautiful to kind of just hear that that's your heart you know like that is i think when i think conscious leadership i think leading from the heart and that's what we need more of in the world you know we need businesses that are out there that are truly creating transformation and helping to push humanity forward and to you know create inclusion and unity and love and freedom and and give hope and possibility and and give real ways that people can actually activate their purpose and their passion and this that's this birthright that we all have to have abundance and to have it all right but somehow along our journey we start to forget and i wanted to say thank you so much for sharing again with me today for sharing with all of us um this has been so inspirational and i remember being i don't know if it was that same event but i remember coming to one of your events and i was blown away by like the amount of women that were in this room and that i'll never forget the feeling that i had because it was like you know i wear a bracelet and on it i learned this from a a really special angel that came into my life natalie who taught me of this concept called mudita and modita is a sanskrit that means to celebrate the success of others with joy without envy and there was this moment like where i just remember looking around the room and all of these women were like so like you know sit up involved and like just that everyone it wasn't just you it was like everyone in there cared about the success of the person to the right of them and the person to the left of them there was no hierarchy there was no judgment there was no feelings of like um you know envy it was like everyone was you know people were crying these women were opening up about their deepest fears and everyone was just building each other up and really i saw a transformation happening and i think it's you know just so dope so cool and still just the beginning and it's an honor to know both of you um you know so leadership as you know is everything for me it's our show is about leaders creating leaders and i think leadership is changing in the world today and both of yous uh being conscious leaders and creating boss babe i just want to know what is your definition right now of a great leader oh good question i think for me it's somebody who this is the way i see leadership anyway it's someone who leaves with heart with good intention and they're able to accept a hand in front of them and they also have one behind i think that's what leadership is for me it's about like you know seeing that you don't always know that every single answer but also that people need to hear your voice and you can help people along the way to achieve that for me in this moment that's what i would define leadership as well for me right now leadership is being able to bring others into that leadership so whether it's you know our team our community my friends my family the people that i know i want to help bring other people into the leadership that they are looking for and that's something that we intentionally do every single day and that to me is the most fulfilling thing in the world so beautiful um well thank you so much again you guys are just building such an empire and i love it and i know how hard it is to get them to actually take some time away to go on video they got their boundaries they got they got they got the business they got you know and and you have not done many videos so too to uh allow us at leadership leaders to hold space for you and share this is something we'll look back on for many many many years so please make sure to go and connect with the co-founders of boss babe danielle and natalie get involved with their community it is so special and again thank you so much for being here today thank you thank you thank you for watching this episode with natalie and danielle of boss babe it was so powerful and if you enjoyed it and had any takeaways do me a favor and comment below and let us know and make sure to subscribe to the youtube channel make sure to also follow boss babe follow leaders create leaders and make sure to also check out our other episodes of leaders create leaders we have so many new powerful episodes in season six that are going to be coming out and thank you for being a part of our community remember this is more than just a show it's a movement let's get it [Music] you

Channel: Gerard Adams

Views: 44,106

Keywords: boss babe, women empowerment, women entrepreneur motivation, women entrepreneurship, female bosses, boss babes, how to own your own business, how to own your business name, inspiring women, gerard adams interview, gerard adams, leaders create leaders season 6, tik tok viral, instagram reels demo, instagram business how to, instagram business how to get followers, bossbabe, vixchy, digitaljeff, leaders create leaders

Id: fxTc_Z2ti1k

Length: 86min 35sec (5195 seconds)

Published: Tue Aug 11 2020