How to ACTUALLY Lead with an Infinite Mindset | Full Interview

I'm a follower and a fan and have done my best in my coaching to Institute some of many of the concepts especially infinite game especially just cause the way I want to approach this on behalf of this audience and even myself is with genuine curiosity about the gaps that I'm still struggling with of how to take these Concepts and bring them into a reality and I think one of the first things that could cause some folks to bristle is if I were to ask the people out here how many of you consider yourselves extremely competitive and and winners how many of you would would get on board with that I think this is an identity that so many of these higher Achievers have adopted so the moment that you're talking about not being in that you know winning being first these these Concepts as what's driving and it's the wrong conversation how do you reconcile that for our leaders who have had so much success already well let's be clear I'm competitive I Am A type personality my personality probably very similar to the the people in this room well not in this room but in this space um uh um it's not necessarily about uh being competitive or not being competitive it's about knowing the game that you're in when you're in it so for example if you're up for a job and somebody else is up for a job that is finite there's a beginning middle and end and there will be a winner and there will be a loser and you should have a finite mindset in in that scenario of course you play to win however everybody knows that you have to have a little bit of an infinite mindset in the back of your mind um for example a a gate agent in an airline we want them to have a finite mindset we want that plane to leave on time beginning middle and end done reset but we want them to have an infinite mindset we want them to treat us nicely because they want us to come back again it's not just one and done we want to we want to we want to treat our clients with respect it's not just about doing a good job and getting out of there there is actually good customer service so that we get hired again or recommended in other words we have a sense that there's more Beyond right now but it's more about when you think about the business of a writ large right the there is competition in an infinite game the the truest competitive infant game is yourself right to say I'm the best EX you know in in the industry is nonsense because you don't know everybody else and some people are better at some things and some people are better at others it's actually a stupid comparison it's a stupid thing to say it's it's it's empirically not true um but you can strive to be a better version of yourself how do I do better this year than I did last year how do I improve my service this year make it better than it was last year how to make my leadership better this year than it was last year how do I improve my tech this year than it was last year whatever the thing is there's always a constant and intense drive to win and or to improve rather but when we say to be to win uh there is no such thing as a Finish Line even annual goals are arbitrary like how do we come up with our annual goals here's how we do it we sit down we go so uh how much business you want to do next year how about this number how about this number okay and that's it that's how you picked your annual goal and the reason we choose annual is because that's when we pay taxes why not why not 17 months that seems perfectly legitimate it's all arbitrary and so we become fixated about hitting an arbitrary number on an arbitrary date we are so upset if we miss it and we think we've won something when we hit it it's nonsense we have to change our mindset away from thinking like a sporting event and think of it more like lifestyle right running a business is much more like trying to be healthy right so for example what are all the things you have to do to be healthy well you got to eat right you got to exercise you got to nurse your personal relationships you've got to get enough sleep there's probably 15 other things it's very hard to do all those things well all the time what does it take to build a great business you need great sales you need great marketing you need great leadership you need great people you actually got to do the service it's very hard to do all those things well all the time but it's a striving it's a striving right and you can absolutely have arbitrary goals right I want to lose x amount of weight by X date okay great and you weigh yourself every day some days you feel good about yourself some days you feel bad about yourself we love metrics there's nothing wrong with metrics you can't run a marathon without mile markers it's actually unnerving metrics help us feel like we're making progress it makes feel like the work is actually uh building something and it helps measure it helps us measure speed and distance that's what metrics do speed and how far has our business gotten how fast are we growing that's good right and let's say you hit your goal you you lose that amount of weight on the right date you feel great you celebrate and then you still have to keep exercising for the rest of your life like you haven't won anything yeah right but what's I think more interesting is what happens if you don't lose the weight by that by that date what happens if you miss the goal yeah you know what happens nothing happens in fact you're way healthier now than you were when you started because you've been doing all the right things to be healthy you just picked the wrong time and the wrong date uh the wrong uh the wrong number on the wrong date and you can clearly look at the trend that you'll hit it in a month or two no big deal right and so business is the same way which is what's more important in an infinite game is to see the trend data so we we do this all the time we bonus people because they hit a goal and we ignore people because we ignore the trend right but we don't know how they hit the goal or if it's going to be able to continue what's way more important is the trend data because it means you're building a healthy business you just pick the wrong date on the wrong time so that's an infinite mindset this is fabulous and the piece that you just hit on actually this is really interesting because the the person who first sent me the infinite Game the book uh to read it and and made me aware of it was a business owner wanted a service Titan client radiant Plumbing Brad case beer and I've watched yeah we've got radiant a couple radio members right here front and center beautiful and Brad case beer was the first CEO that I've seen who made it really clear they do they have an incredible annual budget building process and then I watched him adjust the budget because we hadn't made enough hires to hit the number that we wanted to hit that's correct and he and and and you just said that's I want you to hear that he just said that's correct so there we have a long-standing belief especially in this industry that I've witnessed that you set the budget and the budget's budget and you go get the budget by any means necessary I mean if you didn't learn a lesson from covid you know my favorite thing when covet hit I used to get this question all the time Simon during these uncertain times and I would always interrupt them and say um all times are uncertain there's never been a time that was certain all that happened was something that you didn't expect actually happened that reminded you that time was uncertain um and so you know to be so dogmatic about a budget when we don't control anything you know the Marine Corps knows this they the Marine Corps has a has a has a maxim you know no plan ever survives contact with the Enemy well I don't think any budget or any plan survives contact with reality you know um and the rea and the fact of the matter is it changes now that doesn't mean we should change it Loosely but we should be realistic I'll give you a a another way of thinking about it think of a retail operation right uh they have a goal we're going to open 200 stores this year but to your point they're hiring so quickly and they're opening stores so uh uh um uh to hit that goal that they're hiring the wrong people they're not training them and they end up opening bad stores so they'll hit their goal but then what happens the next year and think about the problems that they're making for themselves it's better to say we're going too quickly growth is a dial it's not an absolute let's open 20 stores properly yeah and then we'll worry about when we'll hit two I'd rather you open 20 great stores than 200 bad stores simply to hit a goal and and this is so meaningful because what our greatest we know this our greatest constraint and and truthfully more than most Industries is access to Great technicians licensed technicians you know bringing in wonderful people and Brad's whole mentality with that is why am I going to work people harder than they need to burn them out to hit an arbitrary number at the risk of potentially losing them long term and and of course this is inspired by very much I mean he was an infinite minded leader before your book but you know through this this piece so remember the goal of the infinite game is to stay in the game right not to hit the goal this year it's to stay in the game longer than anybody else you Outlast that's the point you build a strong healthy business that can Outlast fabulous and you know I really I think that's something that I've watched in hundreds and hundreds of businesses is the constant desire to go try to find new people hire new people grow and a real lack of awareness and attention to the relationship and the experience that we're creating for our own people that we already have with us and and this is where your book is has played such a major role because one of the things that you talk about in there is discretionary effort the concept of people doing more than the bare minimum and being engaged in a just cause so what I find is people tend to nod their head and go yeah just cause that's exactly what we do but they they not by the way that you've outlined it so would you take a minute and just kind of distinguish between a vision which I think a lot of our companies have and what a just causes and what the distinction is here the problem with the word vision is there's no standard definition right right and to some people a vision is actually a just cause and they are synonymous and to some people a vision is a big long-term goal and to some people uh a vision is something very selfish you know most Visions are very poorly articulated and they sound something like this you know to be the highest respected preeminent provider of X with the greatest possible value you know it's they're that's what they most mostly sound like and that's all about you Vision Just Cause And the reason I called it a just cause is because it's external it's a cause so just that we would be willing to sacrifice in order to advance towards that cause the Declaration of Independence all men are created equal that's a just cause will we ever get there no we will not will we die trying that's the point we will die trying and so a vision is a world that we imagine that's why we call it Vision because we should be able to see it like I have a dream that one day little black children will hold hands on the playground with little white children it's a vision it's something that can be seen in the imagination it is an ideal state of the world that we're striving towards and so a business um a a good business generally does have a just cause a vision of the future that may not have anything to do with the product or the service you know my friend Bob Chapman he uh runs a company called Barry waymiller it's a manufacturing company they make large machines for industry if you ask Bob uh uh what's your vision for the company he'll say to build great people to do extraordinary things and you'll say to Bob well how do you measure success then he says we measure success by how we touch the lives of our people in other words his vision happens to be a vision for how to build the business actually how to run the business to build a business that is worth working for it just so happens manufacturing is the manner in which they pay for that Vision yeah um but it has nothing to do with the product it doesn't have to you know Steve Jobs had a vision he had a just cause to empower the individual to stand up to Big Brother it just so happened he lived through the computer Revolution and the computer was the perfect tool to help advance that Vision but it has nothing to do with the product is an idealized state of the world that you want to live in and you commit your energy and your and your business to help build that cause so you're you're starting to move us down in a nice segue here on this but I have specifically wanted to ask you that I've given so much thought to what would it just cause in the world of Plumbing look like what would it just cause sound like for an HVAC contractor or pest control company so you've alluded to it but can you take us a little bit further and I I I'll just leave it at that and then ask it well first of all it just causes subjective and deeply personal it can be whatever you want it to be right some are big and lofty and some are not so big and Lefty it's it's the thing that that inspires you to get out of bed in the morning and it doesn't even have to be unique if you hear somebody else's you're like I like that one then make that one your own it's fine right um you know we put a lot of pressure on people that you have to come up with your own Vision you don't you have to find one that inspires you but you don't have to you know whether it's the Declaration of Independence or or civil rights you know those weren't written we didn't write those but we follow them you know so um so something it could be like uh some um it could be something simple like uh to live in a world in which every family um uh feels safe and taken care of we happen to do it through uh Plumbing or HVAC you know and so when you say safe and taken care of okay that's going to determine the quality of work you do that's going to determine what your uh uh um invoicing process looks like and what your your estimated process looks like it's going to be how you explain your product it's going to be the customer service it's going to have an impact that it's you're building a business based on how people feel right and you want them to be taken care of not only by you but you're going to install something in a way that they'll never have to see you again you know um I was I visited um India and uh one of the guys out there he's living in a brand new condo you know all new construction and he's got a leak in his in his brand new condo and so he had some guy come and fix it and about two or three weeks later it was leaking again and about two or three weeks later it was leaking again and I said aren't you a little bit annoyed that they're not fixing it right the first time he's like no no you don't understand there's so many people in India they can never fix it right the first time because then you'll have too much unemployment everything in India gets fixed not quite right so that they can come back and keep working right there are people in this audience who have employed that strategy a lot yeah right and and we are lucky we we have enough work to go around and I think one of the things that we forget is especially in this industry right where for the most part I think most people view it as a commodity you know um and the problem with commodities is it's you know there's some that are great there are some that are not so great but but I assume that most plumbers can fix my toilet you know I I have that safe assumption that most electricians can like do some basic stuff like installing new you know new light bulb new lighting fixtures um and so beyond that that's why we that's why we push on price because you're not offering me anything else right and so if you can think beyond that in terms of the how how you um how you're creative in the service that you provide um are you listening to your customers uh when they're talking to you so let me give you a silly example right let's say um somebody comes in to uh I don't know let's take a plumbing example whether it's a new install you know for a house that's being built and you happen to meet the owners and they talk about you know this is going to be our baby's room and we're so excited there's no Plumbing in the baby's room they're just showing you the house and then you're done with your job and when you're done you leave a little baby gift to say you know good luck with your new home as opposed to saying I I fixed all the plumbing right the ability to listen to somebody that they feel seen and feel heard I guarantee you everybody they talk to won't talk about how great the Taps work they're going to talk about the little gift you gave to their kid when you were done and they will recommend you to absolutely everyone and and that's it's the recommendation we have a wallpaper guy that uh that comes to our house I needed some wallpaper done he didn't do paste he was recommended to me by a friend he came in to look he says I can't do this job and he gave me the name of somebody else right the guy came he did a great job and I said I told him who recommended him he said oh I've never I met the guy once he just heard I was good I guess the next time I had anything done I immediately called the original guy because he was so honest and so he's continued to do tons of work for our whole family because he's so honest so so this brings us to the point of of the disconnect I think sometimes in concept because I can promise you this this audience here knows you know what you just spoke to these aren't your typical contracts yeah these folks get that yeah they're doing extraordinary things but there is still a real challenge because as much as leadership and owners get it there's a disparity in helping that just cause actually make it to the front lines yeah and when we're paying csrs at you know maybe hourly rates customer service reps at hourly rates we've got technicians that are in the field who are you know maybe not feeling particularly connected to the company and I'm gonna add another one the the wealth Gap in our own industry is getting bigger than it's ever been before yep owners and business owners in our industry are seeing success like like never before with the influx of private Equity money and just general you know businesses that are part of service Titan how do you get hourly employees people who are maybe worried about you know paying rent that are not high enough on Maslow's hierarchy of needs yet to think about fulfilling someone else's dreams to be part of a just cause and want to do more than just the bare minimum to survive well this is the problem with vision when you talk about you know when you know the traditional Vision which is to be the best you know or to hit some certain Financial goal like literally the front line person doesn't care about that at all that literally is about you not me yeah but when you when you um when you say our our and I will go back to the arbitrary example I gave you know let's say to make everybody feel safe and cared for right that's what we care about and so we're going to actually give you training beyond the technical skills we're going to give you training on how and human skills right because we give hard skill training we very rarely give human skills training by the way I hate the term soft skills hard and softer opposite yeah good um uh and so are we actually teaching our Frontline folks how to how to um how to have resolve conflict I mean that happens you know some somebody says I don't like this work you've done how does that go do you have any idea how that conversation is going to go when you're not there right you know are we teaching them listening skills are we teaching them how to give and receive feedback maybe they have there's two or three of them on a job and one of them is slightly more senior like are we teaching them these skills that make them better at their job with each other and with the with the customers and by the way those are skills they're taking home you're making them better human beings um and by making them better human beings it makes them super loyal to the company so I might get it offered a better job somewhere else and you know there's of course there are minimum standards of pay that they have to meet but at the end but there are once you reach those thresholds somebody can say I I'd rather work here because of the way that my boss makes me feel because the way the company makes me feel and I think that there's a huge opportunity in this industry in these industries to double down on what quite frankly is good leadership um uh and I think one of the reasons that the these industries are considered Commodities is because we treat those workers as Commodities we treat them as is replaceable hourly workers and so they act like Commodities and they treat uh the customers like Commodities and we've created that commodity industry it's not necessarily the product itself this is so good because you know I'm thinking of the example you gave the Barista at the Four Seasons in in the book right and he's a barista at two different places and one of them he loves and one of them yeah and I think about that because our technicians are not leaving the the industry right they're just going to another company like they're not changing their careers and and you talk about creating a place in which people feel valued and here's my observation I have met hundreds of business owners who are absolutely convinced that they've got a place where people feel valued and thousands of employees who don't feel the same way about those businesses that's usually right so what are what are some of the how do we invite and and I'm going to ask you to really lean in courageously here to listen to this because you might not enjoy the answer but what are some signals for our business owners to humbly confront that maybe they're not creating the environment that they think they are well first and foremost um uh have you ever gone to talk to listen you know the best the best businesses leaders will on a semi-irregular basis it could you know depending on the size of the business it could be once a year you know but but you go out to the field or you call people up and say how are you just checking in wanted to see how you're doing um or what do you tell me about I want to learn about your career Ambitions like you know how did you find yourself in this profession like where do you want to go like what are your Ambitions how do you with kids do you have a family tell me something about you do you like working here you know can you give me some what what is something that we can do better what's something that I'm not seeing like and and some of it might be you know sort of helpful and some of it might not be helpful but the point is is you'll get information that you ordinarily wouldn't get um and most important they've probably never been asked before ever and so simply showing up um to listen or take them out for lunch and and and and and and get get their input about the business um what they they're on the front line so they actually have a lot of customer information that you don't have um and so talking to them about what they're hearing what they're seeing that what other business opportunities do you think they think there are um listening is a big thing but then that raises the question how many people who are who are here who are going out to the front line to listen know how to listen please go a little deeper here because because the tendency what what I've watched is this exercise executed as you've described it and then the first piece of feedback that leader gets they said well that's not true and they start defending their position correct so please a little insight on what this means how to really listen so when you listening is an active is is active and listening is very difficult you know you should be at the end of the day of listening you should be exhausted right because you're not listening for words you're listening for meaning and the goal of listening is not to prove that you heard the goal of listening is that they feel heard right um and so you don't have to agree with everything and you don't have to like everything you have to take it in you can ask clarifying questions but remember they're going to take a risk to tell you something and if you receive it graciously they'll tell you more and more and more and you'll develop a relationship where honesty and truth becomes the currency if you're defensive or you attempt to correct or or dismiss what they say they'll shut down and they'll tell you what you want to hear or tell you nothing because that's the condition you created and so good listening sounds like this can you tell me um other things in this business that you think that we can do better and it doesn't matter if they're right or wrong it's their experience and you don't have to agree we always say that if you have an emotional response if it makes you angry or upset it's probably true if you feel nothing about what they said then maybe they misunderstood but you can still take it all in write it down and say tell me more go on go on what else and that's basically your entire job what else go on and you'll walk away the list and you'll be like I knew these things are ready these things I didn't know these things it's just a bit of a Fest that's okay everybody has that but you'll walk away with some information but most importantly they feel heard so I want to be really um authentic here in this I just came from a keynote where I just shared a very different message specifically that that listening to make people feel heard runs the risk of not actually having heard them that we can make people feel heard without having done the listening [Music] and and I just I I want to share that and just that now if we've heard them they should feel heard yes I think I yes I think if you're if you're if you're acting so that they'll feel heard thank you uh uh it'll work once twice at most because you're still being given that information and they're gonna there's an expectation that you're gonna do something with that information even if it's simply reporting out here's what we heard these three things we can address immediately these three things are going to take us a little more time um but we want you to know we heard you and we're gonna we're gonna work on these things I mean you might find out there's some really like here's a great one that I learned recently right the um the average lifespan of a U.S Postal Service Van um was something like uh I think a year or two years I can't remember it's it's weirdly not very long where the average lifespan of a UPS truck is something like five years six years it's like 2x right two or three x uh and the question is well what are they doing differently the maintenance is basically the same you know it's it's similar similar Drive trains it's all of that stuff um uh USPS washes their trucks once a week and UPS washes their trucks every day and how do you think somebody treats the truck when they go to work that's their office in a shiny new truck versus a beat up old dirty truck right they they will treat it differently and so sometimes the things that make people feel proud to go to work is like a clean t-shirt a clean uniform nice tools you know I mean some of this stuff is really not very complicated to make people feel really proud to go to work every day yeah that's beautiful and that's that was the broken windows theory in New York where they started fixing windows in high crime neighborhoods and crime dropped right because they just felt better about where they were it's a beautiful sentiment so um there's a there's a challenge here that I want to check in with and live TV indeed and we've got a an audience right now who is absolutely enjoying extraordinary success I mean they're going to see some numbers tomorrow about like just what they're doing but they know it as well I mean they're growing they're profitable they're in an expanding industry and we've got private Equity money rolling in at a rate that PE has said they haven't seen anything like it in you know 30 40 years and so forth why would they change course to adopt a Just Cause right now if winning and playing a finite game is working at this level I mean I'm not here to convince anybody of anything you know uh the question is what kind of business Do you want to build like are you interested in building a business that makes you as rich as humanly possible employees be damned and if if the business fails when I leave or if the PE puts so much pressure on me to make bad decisions for the company that I know it's going to destroy it so be it well I mean that's your business I'm not going to tell you you shouldn't do that right I I'm I don't think there's a right way to build a business the question is what kind of business you want to build you know do you want to build build a business that serves as a legacy for you you know um do you want to do you want to lie on your deathbed and say I wish I made a little more money or do you want to lie on your deathbed and say I I had an impact in the lives of people that the people who lived who who came through my company you know uh made something of themselves that they went on to build great businesses these are personal choices um uh but at the end of the day I can tell you that that that that people who play with a finite mindset um you know we we know you're playing with the finance mindset it's very hard to build uh trust with people around you people relationships become very transactional because when you treat people transactionally they treat you transactionally like I'm only gonna work for you if you pay me the most money but if somebody else pays me more I'm out of here because those are the rules you set um uh you know it's it you also you you tie your whole identity to that business or to that to that Financial return so that when and I see this with very senior people or people who are near retirement that when they get near the end of their career they literally have an identity crisis because their whole identity is wrapped into a number or or a business and so without the business or without that number without that growth they literally don't know who they are and they go through serious serious depression because they have no other interest or identity outside of that thing so these are just choices of how people want to live their lives and I'm not here to tell people how they live their lives just rather that there are different ways to look at it so imagine at this point somebody is in fact you know someone who has been playing and they're recognizing through this conversation that they've been playing with a finite mindset and they're inspired they're ready to go back and start to change the game that they're playing yep okay almost every example in the book is a new leader coming in and restoring or engaging finite my in infinite mindset I didn't necessarily hear a lot of stories of leaders themselves shifting from having played finite to infinite right how do you do that how do you go back to the same people you're saying winning is everything true and and humble yourself and bring them on the journey with you to change course so first of all let's be crystal clear for the people who are freaking out at this conversation the infinite game is not the absence of finite games right it's the context within which finite games exist nice and I'll give you a real life example of someone who made a conversion his name is Rick Elias he's a very very important uh executive and case study um uh Rick do you remember the US Airways flight that landed on the Hudson a bunch of years ago okay Rick was in seat 1A and he tells the story of the engines going out and total silence and preparing to die and what was going through his mind was I'm either going to die in a horrible fiery ball of you know awfulness or I'm going to drown in the icy Hudson that's pretty much what's going to happen and you go through the proverbial life flashing before your eyes and all of that and the miracle was that no one died and Rick talks about it as the greatest lesson ever because usually when people have a near-death experience where they get to learn these lessons usually they're survivor's guilt because there is death and destruction or there's there's pain and in this case no one died no injuries it was the perfect lesson now Rick was a finite minded high-flying driven executive prior who thought he was hot because he built a company worth 600 million dollars um and he thought he was the bee's knees right and you asked him if he thought if he was good and it was good right and he recognized that he'd sacrificed relationships to make that money he recognized that he'd sacrificed happiness and health to make that money and that near-death experience transformed him to think of how he was going to build his his business completely differently he's still a very A type personality he's still very much driven to win you know none of that went away but he embraced an infinite mindset what he now knows is an infinite mindset he and I have gotten to know each other and um here's what happens when you Embrace an infinite mindset his business is now worth 15 billion and he will say a hundred percent that his ability to grow from 600 million to 15 billion is because he changes mindset if he kept that competitive mindset he may have made an extra 100 or 200 million so we're talking huge numbers right numbers that most people will not conceive of in in a in in lifetimes um and the irony is is businesses and Executives and business owners that Embrace an infinite mindset almost always outperform their finite Brethren Bob Chapman being one of them where I talked about before an infinite minded player who just destroys his competition they say there are three ways to transform your identity conditioning change environment or significant emotional event yeah right and the one thing that they always say is we highly recommend you don't wait for the significant emotional event yeah don't wait for them don't don't wait to survive a plane crash exactly to learn this lesson exactly and so conditioning wise and I have no doubt that you're there at this point but please please go read the infinite game it's an extraordinary work a truly career-altering work so I have two last questions for you uh what would be the first step actionable step someone could take towards finding their just cause as they walk out of here inspired um I mean literally imagine the world that you want to live in like what is the it's it sounds corny and cheesy but like what's the world you want to live in and that just cause will influence your friends it'll influence who you vote for it'll influence the way you build your business and it'll you know it'll Advance the influence the culture of your company it'll influence the products you invest in and how you expand I mean um uh it's it's it sounds kind of corny I mean if you ask me my just cause I imagine a world there are those words I imagine right I imagine a world in which the vast majority of people wake up every single morning inspired feel safe wherever they are and end the day fulfilled by the work that they do that's the world that I want to live in and so I've committed all of my energy in my career to help build that world I personally have taken a bet on leaders I've made it my choice to find support and celebrate the leaders that I think are more likely to build that world because I know that I can't build it alone it's going to take massive amounts of companies and and and and Leadership to create that world with me um uh and so but I'm agnostic as to the route that I take um but that's the world I want to live in so that's what I've committed to knowing full well that I'll never get there in my lifetime and for me uh you inspired me a just cause of ushering in a world in which when people ask how are you they really ask and when they answer you really listen I mean that's amazing right and and what I can tell you is that over the last few days I've had hundreds of people come up to me telling me about the impact that your work has had wow hundreds of people this is a privilege and honor for us to be here I mean this is just incredible and I I just hope uh that that we did the work to thanks honor your voice with this audience I appreciate it yeah you're very generous with your words thank you but I want to underscore listen to what his just cause was to live in a world in which in which people ask you how you are and mean it and and then tell you what was it and then when you answer they really listen and then when you answer they really listen that is absolutely applicable to absolutely any business here and imagine how you treat your people differently if that's your vision imagine how you what training you have to give to your people that they would treat each other and your customers so that you can build that world the business is irrelevant it's it's it's the manner in which you conduct the business that matters thank you this is a true honor and I can promise I as a you know a follower I'm only going to be a more powerful advocate for you but the best part is that you've got I guarantee you 3 000 more right now oh thank you very much uh this was an honor to be here with appreciate it thank you very much thank you thank you [Applause]

Channel: Simon Sinek

Views: 121,690

Keywords: simon sinek, start with why, inspiration, motivation, leadership, career, inspire

Id: 0q8umC3Kza0

Length: 38min 5sec (2285 seconds)

Published: Fri Jun 23 2023