Guy Kawasaki '72 speaks at 'Iolani School

so we have somebody who's going to speak to us today who's a lot of fun students have you taken a chance to look online or do you know anything about the gentleman who is here today you guys Apple guy anything else yeah Debbie did you guys seen the Steve Jobs movie students right and there there's the part in there where Steve Jobs is about to go on stage and he's just done next computer and every panicking because they don't know what next computer is about and the computer doesn't work and they don't really have any technology and Steve Jobs assistant runs up to them and says did you see this article right there's this article by Guy Kawasaki and it says that your your crazy plan is to write an operating system that will force Apple computer to buy the operating system then there you're not really trying to make a computer or anything like that now apparently this was a spoof is that right guy it's kind of a joke well whatever it was it was a really good prediction because that's what happened right and that that created modern you know the modern Apple Computer with their operating system and guy was instrumental in creating the first version of Apple Computer as well and the Mac and all of those all of those folks were together taking over the world so guys a an alum of the class of 1972 lives in California with your family how many kids do you have four kids I think last year the year before I was talking to you you told me taking up ice hockey as a hobby and it's all like yes back to surfing okay so you know guy guy is a wonderful representative of Iolani school and known worldwide travels the world as one of the premier speakers about marketing strategy innovation technology entrepreneurialism startup companies all of those things it's a great you know honor for us to have him back here today and have the opportunity for us for him to share some of his ideas with us a guy watch come on word so yes I am an alum of Iolani I attended as you heard and graduated in 1972 which is before many of you were born I have to tell you that Aulani was or is one of the biggest factors in the success of my life there's no question about it Billy is here and when I was here there's Billy and in particular a teacher that helped me so much is a guy named Harold kibbles he was an English teacher here and he basically taught me how to write and I have written 13 books in my career I'm pretty sure that if you had asked Harold cables which of your students would become an author he would not have picked me so he's having a good laugh in heaven that of all people I have written 13 books but when I was at Iolani it was an all-boys school it was well I guess some rivalries with Punahou etc remain and I you know listen I'm 62 years old I don't expect you to necessarily believe someone 62 years old because when I was your age I wouldn't believe somebody 62 years old but you know honey it was just the happiest days of my life I just I wish I could go back to your days I was born and raised in Kalihi Valley so you know the other side and I just I have a very large soft spot for you a lot in my heart and because of Iolani and because of Daniel fel house and Joseph are nellis who are the admissions and math teacher back then they made me apply to Stanford and today the truth I have no idea how I got into Stanford so right now to get into Stanford as you may face sued you'd have to have a 4.2 you have to have 2,400 you have to have started a not-for-profit to save people's lives you have to win a Nobel Prize and then you might get into Stanford well back then believe it or not Asian Americans were an oppressed minority some my only explanation for how I got into Stanford was that he thought I was agent American and they lowered the standards for me somehow I got into Stanford so if I had not gone to Yale on E I would not have gone to gotten into Stanford if I hadn't gotten into Stanford I would not have met the people who basically built the valley and in particular one person at Stanford who was my classmate and roommate he hired me into Apple so all the things you hear about qualification and hard work and all that the reason why I started in high tech was nepotism it was my best friend hired me at Apple so there's a valuable lesson there which is it doesn't matter how you get into a job it matters what you do once you've got the job that's an important lesson that I learned so after I went to Stanford I went to UC Davis law school and I know this is gonna hurt some of you but I went to UC Davis Law School and I lasted two weeks I just could not stand Law School and that was the first time I'd ever quit anything in my life and I thought my life was over because being asian-american back then now your parents wanted you to be a doctor lawyer or dentist and when I was at Stanford I went on I took a class where you went to the Medical Center and you went on rounds with the doctors and the first class I fainted so that eliminated medicine and then I thought I don't want to stick my hand in people's mouths for the rest of my life so that eliminated dentistry so what was left was law and my father was a state senator in Hawaii so I went to Moscow and I couldn't stand that I quit I thought it was the end of the world I thought my parents would disown me I thought you know suicide was the only alternative at that point but much to my amazement when I told my father I was going to quit he said well you know that's fine it doesn't matter as long as you make yourself into something by 25 or 26 you don't have to go to law school for us to which I wish I had responded to his like why didn't you tell me this before I applied school so after that I left law school I went to UCLA to get an MBA and then I went into the jewelry business believe it or not and I went into the jewelry business purely by luck I met a woman from Hawaii who needed some part-time workers in the jewelry company so I literally started diamonds I counted diamonds to to make into jewelry that was my first real job and after I got my MBA I went to work for that small jewelry manufacturer and a few years later Mike Boyd's the guy from Stanford hired me into Apple and the rest is history so I worked at Apple as apple software evangelist in fact I'll show you a picture this is the this is a Macintosh division circa 1984 we are standing in front of the Macintosh division building in Cupertino I'm in the upper left-hand corner of this picture you can barely see me one of the big mistakes I made in my life is that I did not anticipate how successful Apple would be and if I had figured that out I would have stood in the front of this picture and I also quit I quit Apple twice if I had not quit Apple twice this might be the Kawasaki Building instead of the Sullivan that's a different discussion the most important person in this picture is the person kneeling in the front that's the one and only Steve Jobs this is a very important historical photo because this is the only known instance that Steve Jobs ever got on his knees for anything so a lot of people want to know what it was like working for Steve he he was a very difficult person to work for very demanding he did not he did not tolerate incompetence stupidity mediocrity at all way before his time he was completely blind to things like gender sexual orientation religion skin color you know anything like that political party he did not care about any of that he only cared that you were either good or not good that's the only two parameters he cared about many of his direct reports were women he was a very very special person I dare say that the world is a lot less interesting without Steve Jobs but I also tell you that with total certainty that right now he is in heaven telling God what to do so if you don't like universe one point I'll hang around because Steve is making universe 2.0 it will be late and it will be slow but it will arrive so everybody always wants to hear a Steve Jobs story so I'll tell you a Steve Jobs story so one day I'm in my cubicle working and he shows up with somebody that I never met before and he says to me guy what do you think this company called nowhere klw a re I said well Steve it's kind of a mediocre company with mediocre product the product doesn't take advantage of Macintosh graphics color video drill and practice sticky bears two plus two equals four four plus four equals eight it's not very strategic for us and the next thing Steve said to me was I want you to meet the CEO that's what it was like working for Steve Jobs having said that I would not trade a minute of the time I work for Steve Jobs every thing you've heard about him every book every magazine article every movie it's all true it's all true he would it was driving the carpool lane by himself he would park in a handicapped spot he thought that license plates detracted from the aesthetics of his Mercedes and in California you can have a car six months before you must register it so he would turn over his Mercedes every six months so that he would never have to license his Mercedes yes the rich are different from you and I so that's what it was like it was a wild wild ride so a lot of the innovation the techniques that I learned was from Apple I've also been an entrepreneur and a venture capitalists today I'm chief evangelist of a company called canva I hope you use canva it is an online graphics design service think of it as Photoshop for the rest of us fast free easy version of Photoshop I guarantee you you can make beautiful graphics in canva faster than you can boot Photoshop okay and I'm also a mercedes-benz brand ambassador the mercedes-benz brand ambassador program they have a bunch of world-class athletes like Garrett McNamara a big wave surfer Roger Federer tennis player and me they are all world-class athletes and I guess I'm a world-class I don't know what but I wasn't turning that down basically I get paid to drive a Mercedes Benz yes it's good to be guy yeah that's why you go to you Lonnie follow in my footsteps baby so so after that I not after that I've Mercedes Benz so three things canva mercedes-benz brand ambassador and I'm also an executive fellow at the paws School of Business of UC Berkeley so those are the three things that I do I have four children and that's it that's my bio so let me talk about this you know I've watched high tech speakers in Silicon Valley really the world for about 30 or 40 years right now I've seen every high-tech speaker and I can tell you two things about high-tech speakers that someday you may discover which is first they pretty much all suck as speakers and terrible speakers the second they go long and this is an important lesson because if you suck and you go short it's okay and if you're great and you go long it's also okay but if you suck and go long that's like being stupid and arrogant okay so what I've done to compensate for this is that I always use a top ten format that way in case you think I suck you know about how long I'll suck I have ten key points today okay these are the ten key points of innovation the first point is something that it took me a long time to figure out which is great innovation occurs because people want to make meaning that is they want to change the world they want to make the world a better place so these are three examples of the company and the meaning they make Apple has brought computers to everybody they make computers cheap and easy to use Google has democratized information it means that you don't have to work for a large company or the government you don't have to go to a university to get information it's all there and canva as I said we're trying to democratize design so the first thing you should understand about innovation is that it is motivated by the desire to change the world to make the world a better place if you make the world a better place you will probably also make money but it should not be your primary motivation because if it's your primary motivation you're going to attract the wrong kind of people okay make meaning step one step two is to make a mantra a mantra is a two or three word explanation for why your meaning should exist and in most organizations particularly large companies they are focused more on making mission statements than mantras and mission statements are in early very long not memorable and very confusing a typical mission statement for a company would be something like we endeavor to exceed the expectations of our customers while enabling our employees to self actualize their life goals while impacting the environment as little as possible and providing a world-class experience for our customers and none of you will remember that mission statement people who work for a company like that won't remember the mission statement so what I'm suggesting to define your innovation to keep everybody on the same track you make a mantra here are three examples of companies and their mantras the mantra of Wendy's should be healthy fast food that's what that company stands for three words the mantra Nike is not just do it that is their slogan what Nike exists for reason d'etre is authentic athletic performance and when you absolutely positively want something someplace when you need peace of mind its FedEx its FedEx when you really want something someplace so what I'm trying to tell you is as you go through life try to figure out a mantra for yourself two or three words not 20 words two or three my mantra the reason I exist is I empower people to words empower people I try to empower people with my writing my speaking my investing my advising that's what I want to be remembered for empowering people to words that can define man my entire life the third thing and the most important thing about innovation to understand is that great innovation occurs when you jumped to the next curve not when you duke it out on the same curve not when you do something ten percent better but when you do things ten times better great example there used to be an ice harvesting industry in the United States this meant that on late 1800s and early 1900s Bubba and jr. would get a frozen pond get some saw get some horse and get some sleigh and cut blocks of ice they harvested ice 30 years later we have ice 2.0 now you froze water centrally this is a big technological breakthrough because now it did not have to be winter and it did not have to be a cold city you could have an ice factory in Honolulu you could not harvest ice in Honolulu another 30 years ago by and now we have the refrigerator curve the refrigerator curve is even better than the ice factory curve because with the ice factory the ice man had to deliver ice in a truck to your house with a refrigerator you had your own personal ice factory in your house a PC if you will a personal chiller this is the kind of curve jump that really really signifies innovation it's about getting to the next curve not making a slightly better saw not making a slightly better factory not making a slightly better refrigerator that's it most companies don't do this most companies start on a curve and die and occur if you define yourself as we are in the ice harvesting business guess what you do not embrace the factory business if you define yourself as we freeze water in a factory you do not embrace the refrigerator business so what you have to do to remain innovative is always define yourself in terms of the benefits you provide as opposed to the means that you use to provide those benefits in the case of ice harvesting ice factory and refrigerator company all organizations provide cleanliness and convenience to their customers if they would focus on that instead of the method that they're currently using they would be alive today no company went from ice harvesters to ice factory to a refrigerator company how many of you use a Kodak camera today how many of you use a Polaroid camera today how many of you use a smith-corona computer a Remington ran computer you've never even heard of this have you heard of an NCR national cash register those are the kinds of companies that did not jump to the next curve they defined themselves for example Kodak defined themselves is we're in the business of applying chemicals to a plastic film that when exposed to light and then developed produce a picture if you define yourself in that business then guess what you do not embrace digital photography and you are left behind my message is you truly want to be innovative don't be content to Duke it out on the curve you're on you need to get to or create the next number four number four stolen from Bobby McFerrin I had a great song don't worry be happy what innovators do is don't worry be crappy the first Macintosh at 128 K of RAM it had 140 KX to me a 400 K floppy drive we were working by the way on a secret five megabyte hard disk by megabyte we used to sit in Cupertino asking ourselves what are people going to do with five megabytes of storage megabytes not terabytes not gigabytes megabytes of storage and you know the first Macintosh was arguably crappy to little RAM to slower CPU not enough storage black and white only piece of crap but it was a revolutionary piece of crap and what I learned is when you have jumped to the next curve it's okay to have elements of crappiness to what you produced I'm not saying you should ship crap I'm saying that you should jump to the next curve and then you can have elements of crappiness to it if you wait for the perfect world when chips are cheap enough and fast enough and color displays are available if you wait for the perfect world you will never ship and the word will pass you by this is called the Minimum Viable Product this is called getting it out there this is called shipping your prototype don't worry be crappy number five is to roll the dice e die C is an acronym that stands for the five qualities of great products and services the first quality is depth great products great services are deep the company has anticipated what you'll need as you come up the power curve this is a somewhat facetious example this is a deep sandal every sandal in the world has one primary purpose to protect your feet this sandal has depth that clip in the middle of that sandal the purpose of that clip is to open beer bottles this sandal has twice the functionality of any other sandal in the world it is a deep sandal great products and great services are also intelligent mercedes-benz has a line of cars called the smart car it has a relationship with DHL the way this works is DHL has a smartphone app the smartphone apps shows where the smart car is that they're making a delivery to so the car becomes a physical address the DHL person finds the smart car with his smart phone the smart phone unlocks the car the DHL person puts the package in the car the advantage of this is that many people when you go home at night there's a tag from DHL or FedEx or UPS and it says we attempted to deliver a package today we're going to attempt it one more time tomorrow if we can't do it tomorrow which is a day you're still working then on the third try we're going to return it to the sender this fixes that problem because now DHL can put it in your car so that's a very big advantage you no longer are going to get that tag from DHL sper spective it's also wonderful because you could go to a company parking lot and open up ten cars and make ten deliveries which is a lot more efficient than going to ten homes leaving tags when half the people are not home this is intelligence great products are also complete think of Google think of the breath of Google it's not just search its docks it's analytics it's glasses it's cars it's the total alphabet great product great services great companies are complete they are also empowering this is a picture of a MacBook Air how many used Macintosh is in this room most of you I hope yes so you know a MacBook Air look at that it's like a piece of aluminum art it's as if a Tibetan monk hammered out that piece of art called a MacBook Air as opposed to let's say a Windows laptop the big thick black ugly plastic thing all right so a MacBook a Macintosh empowers you it makes you more creative and more productive it doesn't fight you windows fights you if you want to print something on a Windows laptop you have to defeat it if to wrestle it to the ground Macintosh becomes one with you it makes you more creative more productive it empowers you alas ease elegance great products great services are elegant somebody cared about the human interface someone cared about the user interface so I'm asking you as you try to jump curves keep in mind that you want something that's deep intelligent complete empowering and elegant you want something that is dicey next thing is to become a baker not an eater the world can be divided into two kinds of people eat or see the world as a zero-sum game if you eat the pie I eat less I eat more you eat less it's a zero-sum game Baker's do not see the world this way Baker's say I can bake another pie I can bake a bigger pie I can bake cookies and I can bake cakes everybody can have dessert Baker's are more innovative than eaters because eaters are always worried about somebody else's gain being their loss if you want to be innovative think like a baker the rising tide floats all boats number seven stone of our Chairman Mao though I fail to see how he ever implemented this it is to let a hundred flowers blossom by this I mean when you have an innovation when you have a revolution you take your best shot at positioning and branding figuring out who your customer will be and then reality sets in and you may find that people who are not your intended customer are using your product or service and they may be using it in unintended ways and you may freak out my god the wrong people are buying our product or service a piece of advice for you if this ever happens to you in your career take the money don't be proud always take the money letting one hundred flowers blossom means is you take your best shot at marketing and positioning and branding but then you put it out there and if people want to use it for another purpose hallelujah take the money what Silicon Valley is very good at is declaring victory we can declare victory better than any other region in the world so with Macintosh we thought we had a spreadsheet database and word processing machine we were a 0 for 3 there luckily there was a product on all this page maker and all this page maker created a series of flowers called desktop publishing desktop publishing saved Apple just Publishing was a gift from God I believe in God and one of the reasons why I believe in God is that there is no other explanation for Apple's continued survival than the existence of a benevolent God God gave desktop publishing to Apple we thought we had a spreadsheet database and word processing machine come to find out we had a desktop publishing machine let a hundred flowers blossom in Silicon Valley what we do is we throw a lot of things against the wall very few stick but those that do stick we go up to the wall with a paintbrush and we paint the bullseye around what's stuck on the wall and we say we hit the bullseye that's how it works I'm rate it stolen from the Black Panthers I said burn baby burn what revolutionaries do is churn baby churn which means that you take version 1 and make it 1 1 1 2 1 3 1 4 1 5 2.0 a revolution is not an event it is a process when the hardest things to do is to ship a revolution and continue to revise it absolutely necessary nobody gets a revolution right perfectly the first time turn baby turn number nine number nine is all the marketing you need to know they if you understand this concept you will be a marketing whiz for the rest of your career it is very simple uniqueness on the vertical axis value on the horizontal axis this is a two-by-two matrix you're going to encounter many two by two matrixes in your career I'll tell you the secret to a two-by-two matrix you always want to be in the upper right hand corner that's all you ever need to know about a two-by-two matrix put yourself in the upper right-hand corner you define the axes so that you're in the upper right hand corner that's how it works some of you may eventually work for McKinsey you'll learn it you're gonna charge five million dollars to your clients to tell them they need to be in the upper right hand corner let's go through all corners the bottom right corner is where you've created something of great value but it is not unique in that corner you always have to compete on price because if you slap the same operating system on the same hardware it could be a useful Windows computer but they're all the same you have to compete on price you can make lots of money there ask Michael Dell but it's always about price in the upper left hand corner you have created something truly unique only you have done it but it is of no value in that corner you are just plain stupid bottom left corner is even worse in the bottom left corner you have created something that is not unique and not valuable so let me give you the pitch so you understand how this could happen pets.com gets that consul dog food online okay so let me give you a slice of Silicon Valley they have 300 million Americans one in four owns a dog ergo seventy five million dogs each dog eats two cans of dog food per day 150 million cans of dog food are consumed in America every day 150 million with my Rockstar programmers we're gonna create a website how hard could it be to have one percent penetration one percent penetration of a big number is a big number one percent of 150 million is one and a half million cans of dog food per day conservatively speaking worst case scenario OMG that is a huge company and the problem is that so many people believe this that there was pets calm my pets calm a pest calm people calm there are 16 waste by dog food online none of them were particularly unique so that blew out the uniqueness as far as the value the dog food business is a simple supply chain management issue on one side you have a cow on the other side you have a dog okay you need to get the cow kill it put in a can get it to the dog which is not rocket science there ok you don't need Stephen Hawking to explain this to you you need to get the dead cow and you can and so people said well why is there a pet food store why is there a pet food store in this supply chain do people enjoy driving to the pet food store but they want to find parking do they perform an a very informed decision at the point of purchase that they taste did calls and cans no so let's eliminate the pet food store hallelujah we can discount pet food 20% the problem is at the second to the last line before the total of the invoice you have to add in shipping and handling because the dead cow in the can is still in your factory it's not in the retail distribution channel so you add back shipping and handling and guess what it's 20% so you took off 20% at the top you added it back at the bottom there's no advantage to buying dog food online and then and then somebody had to be at home when UPS dropped off the dead cow and again because at that point there was no way to put it in a smart car with a map so you had to be at home to get the dead cow in the candy you just paid as much for in the pet food store that is a non-starter that's the worst corner not valuable not you need some stuff in the upper right hand corner where I live in Sam in Silicon Valley I love to go to movies and the only way I can buy a movie ticket is Fandango this allows me to print the ticket or put it on my smartphone this allows me to get the ticket in advance so I know before I go I pay a buck and a half per ticket it's worth it to me to not stand in line another example this is a Breitling watch this brightening watch is called an emergency and if you pull out the big knob at the five o'clock position it starts broadcasting an emergency signal that airplanes catch so you do this when you got blown off course when you went skiing and you got lost you know when you're in the Molokai Channel and you're about to drown that's when you do this you don't do this when you took the wrong exit off the linkie linkie freeway okay so so this watch is one of the few watches if any that could save your life you pull that thing out next thing you know Kevin Costner's in a Coast Guard helicopter and he's in that wire basket he's gonna rescue you okay this watch could save your life and this is another picture of a smart car all of us have cars that can park very easily parallel to the curve you have a suburban you could Park a suburban parallel to the curb but if parking is really difficult how many of you have a car that you can park perpendicular to the curve this is a unique and valuable solution if you don't have a lot of parking a smart car so I'm telling you all of marketing boils down to being in the upper right hand corner spend the rest of your lives trying to create something that is unique and valuable because that's where meaning is made that's where margin is made that's where money's made that's where history is made in the upper right hand corner meaning and value number ten number ten is you have to perfect your pitch if you want to be an innovator you're going to have to learn how to pitch your innovation pitch for approval pitch for a permission pitch for money some give you some tips about pitching number one is customize your intro today you heard me customize my intro by talking about my experience at Iolani usually I'm in a much larger audience much more diverse I can't just talk about one school or one background so I often use pictures so in this case I was in Brazil speaking to the LG management of South America and I showed the LG washer and dryer that we owned because I wanted them to see that I am a customer I have something in common with the audience now there's a whole back channel story to this picture so I got to Brazil and I was not smart enough to have taken the picture and brought it with me so I had to send a message to my son's to please take the picture for me with about an hour's notice so I send a text message to my two older boys and I say you know get off call of duty that I bought you on the Xbox that I bought you in the house that I bought you go downstairs to look at the washer/dryer that I bought you take your iPhones that I bought you and send me the picture right away now you guys don't have kids yet but let me tell you something when you tell teenage boys to do that 45 minutes later you know what happens nothing so to set the stage for the next slide older boy's name is Nick younger boy's name is Noah okay Nick Noah so Nick I send him a follow-up text message my message is in the green you get my text messages Nick Nick says yeah Noah said he would take the pictures and since you're talking to algae can you get us some free high-definition TVs yeah welcome to my life that's why I don't tell my kids where I speak anymore so I have four kids Noah's gonna get more than 25% of my estate because Noah is the one that sends the pictures when I knew so more illustrations so this is a picture that I use when I gave a keynote in Moscow and I opened up my speech by saying wow I had no idea you Russians you really have big balls in Russia and this is before they picked the President of the United States this is a picture of me in the Grand Bazaar of Istanbul grand bazaar of Istanbul is like the old international marketplace times a thousand it is the most interesting place so I was speaking to Turks L this is me in the grand bazaar of Istanbul with a fez the guy behind me is the shopkeeper and you see how happy that guy is you know what that guy's singing he's thinking this dumbass American he's gonna buy this face this is thinking Fez has been in my shop for three generations I finally found somebody stupid enough to buy this fence but when you open up with this picture for turkcell it warms up the audience I'm telling you warm up the audience customize your intro the most useful tool that has been given to anybody making a pitch today is linked in get on linked in in the professional world you do not exist if you are not on LinkedIn you must get on LinkedIn get on LinkedIn find out who is in the audience where they went to school what their interests are so that you can have a conversation oh you went to Elon II - oh you went to University of Y oh you went to Stanford oh you work for Apple find something to break the ice LinkedIn next thing is to find that follow the 10-20-30 rule of PowerPoint or keynote it's a very important rule it will define your presentations for the rest of your life if you internalize this now you will have the best presentations of the organization's you work for it trust me when I tell you it is the optimal number of slides in a PowerPoint presentation is 10 10 you'll be lucky to get 10 points across now you know you already Alanna you're not stupid right so you're saying what a hypocrite he's telling us to use 10 slides he's on number 50 himself right father Punahou I wouldn't have to point out this but anyway so let me tell you I'll tell you why I'm telling you 10 slides and I'm on number 50 you are not me you should also be able to give these 10 slides in 20 minutes most meetings are an hour that is true but 80 percent of the world still uses Windows laptops and I can tell you when somebody shows up for a meeting with a Windows laptop they're gonna take 40 minutes to make it work with the progenitor okay and the last thing is the minimum font size 30 points 30 points is the sweet spot a very good rule of thumb is figure out who the oldest person is in the audience divide his or her age by two you're preaching a 60 year old people 30 points 50 roll people 25 points someday you may be pitching a 16 year old that day god bless you using 8.5 until that day 10 slides 20 minutes 30 point font number 11 a bonus for you don't let the puzzles grind you down in your life you will find the bozos are gonna try to grind you down you can tell you can't be done it shouldn't be done it isn't necessary go be a doctor lawyer dentist don't be an entrepreneur do something safe work for a big company there's two kinds of bozos in the world one bosal slopping me disgusting pocket protector body odor right you look at that person you say wow you're a loser that's not the dangerous bozo because only a loser would listen to a loser since you go to your Loni by definition you cannot be a loser so that's not the dangerous posle the dangerous bozo dresses in all black the dangerous bozo is rich and famous drives a German car okay that's the dangerous bozo because you think that rich and famous and powerful equals smart but I'm telling you rich and famous and powerful 50% of time equals lucky smart if everybody who is rich and famous and powerful were smart you would listen to Tom Cruise about spirituality you would listen to Kim Kardashian about how to raise a family how to travel through Europe safely okay so what I'm telling you what I'm telling you is don't assume the rich and famous equals smart rich and famous can often equal lucky so I think that Bulls our city velocity is like the flu how do you fight the flu you take a shot bose lhasa t is the same way i'm gonna give you some shots of velocity so that when you encounter velocity in your life you will remember this day's thing chi kawasaki showed me rich famous people who are so wrong and you're rich and famous and you're wrong too when you tell me I can't do it so I think there's a world market for maybe five computers chairman of IBM said that five computers in the world five in the world I have five Macintosh's in my house I have all the computers he anticipated in the world in my house today this telephone is too many shortcomings to be seriously considered as a means of communication the device is inherently of no value to us Western Union 1876 Western Union gave up on telephones oops you know how many of you use Western Union lately none of them right what there's spit corn there's PayPal Square there's all these other kind of things but you know if you write off telephony it's kind of a problem hard to go from Telegraph the internet if you write off telephone in the middle maybe Western Union was gonna train Americans to use the Morse code how hard could that be everybody learned to Morse code Morse code in every house a big roll of wire attach it to the Telegraph put it in the wagon driven by a horse with the buggy whip then you can have Telegraph's wherever you go mobile telegraphy Western Union 1876 this telephone is excuse me there's no reason why anyone would want a computer in their home Ken Olson great entrepreneur great innovator 1977 he said there's no reason why anyone would want a computer in her home this is dangerous velocity because he was so successful he created digital equipment which is before your time but trust me when I tell you it was a humongous computer company so successful but he was so successful making mini computers he could not embrace the personal computer it's as if if you have the most successful ice factory guess what you probably would not embrace the refrigerator if you had the most successful film business you might not embrace the digital camera business if you had the most successful dot matrix printer you might not embrace the laser printer there's no reason why anyone would want a computer in their home I wish I could tell you that whenever somebody tells you that you will fail it means you will succeed that is not true it is not that easy but if somebody tells you you'll fail and you take that to heart and listen to that and believe that and don't try you will never know and that is the worst outcome of all and that is the art of innovation thank you very much I think I made everybody you guys all late alright one question then what's this guy a question anybody come on yeah here we go okay so I'll answer slightly different questions but I could sell it is there's a closing lesson for you it's called guys golden touch and contrary to what you might think guys golden touch is not whatever I touch turns to gold guys golden touches whatever's gold got touches so the reason why I'm telling you this is if you gave me a great pan I guarantee you I could sell it but I tried to evangelize great stuff and I've tried to evangelize crap and it is a lot harder to evangelize crap so if you give me a crappy pin I can't do it you give me a great pin I can do it so the key in life is create or affiliate or find great stuff because it makes life so much easier guys golden touch thank you very much [Applause] you

Channel: 'Iolani School

Views: 2,118

Rating: 4.6923075 out of 5

Keywords:

Id: gJS8py5ZV04

Length: 43min 21sec (2601 seconds)

Published: Sun Apr 16 2017