Guide to Google Analytics Cookies & Consent in GA4

do you use Google analytics well if so you're probably wondering if your sites comply with the privacy laws like gdpr and CCPA well don't worry in this video we're going to break down everything that you need to know about Google analytics cookies whether you need to ask for consent and how to be more compliant with privacy laws all right first let's talk about what Google analytics cookies are cookies are small files that are stored on a computer when someone visits a website they collect information about your visit such as pages that are visited the time that's spent on a page uh links that are clicked Google analytics uses that information to track website traffic and create reports so do you need to ask for consent before using Google analytics well the answer is it depends if you're only using Google analytics to track website traffic well you don't need to ask for consent but if you're collecting personal data such as names or email addresses well you need to explain to users how you're using the analytics data that you're collecting and give them an easy way to opt out a browser cook is a small piece of data that a website stores on a user's computer to remember information about that specific user track their browsing activity their login status and their preferences ga4 does not use or accept third-party cookies instead it uses first-party cookies and other methods to collect data like the client ID that allows G4 to provide more accurate analytics data so do you need cookie consent for Google analytics well it depends on the location of your website's visitors and business the type of data that you collect and what you do with that data plus cookie consent laws vary from country to Country some require consent for specific cookies While others may require you to create a cookie Banner on your site so at the end of the day it's up to you to make sure that you're using Google analytics in a way that complies with the laws that are govering your area now while it's true that ga4 is a more privacy friendly version of Google analyes you should still be aware of the risk of violating privacy laws and take steps to comply with the regulations like gdpr and CCPA the general data protection regulation or gdpr requires that you have consent from website visitors before using Google analytics cookies to collect their personal information so to comply with gdpr you can either anonymize the data disable the data that's personally identifying or you can get explicit consent before loading the ga4 tracking code can find out more information about how to make your site more compliant in the article that I've Linked In the description now the California consumer Privacy Act or CCPA is a law that gives consumers more control over their personal data so under CCPA businesses must inform consumers of the type of cookies that are being used and provide them with a Google analytics optout option plus businesses have to follow policies concerning things like data retention user requests and a whole lot more now to learn more about CCPA then check out the link in the description websites are Dynamic so there's no plugin that can guarantee that your site is 100% compliant with all the privacy laws so don't consider anything in this video is legal advice if you're worried about whether your site is following all the relevant laws well you should talk with a specialist or Internet attorney now that being said monster insights can definitely help with gdpr compliance monster insights is the best Google analytics plugin for WordPress it allows you to easily see all the data that matters most right on your WordPress dashboard and with just a click of a button you can set up sophisticated tracking features too such as event tracking and e-commerce tracking plus you can easily track forms custom Dimensions outbound links and media and a lot of things Google analytics doesn't track right out of the box monster insight has an EU compliance add-on available with all of its premium licenses and it automates some of the Google analytics gdpr compliance options so you can anonymize IP addresses for Google analytics hits disable demographics and interest reports for remarketing and advertising disabled user ID tracking and disabled author tracking and as for Google cookie settings Austrian sites offers automatic integration with popular cookie plugins like cookie notice cookie bot compliance and cookie yes so if your website uses any of those plugins monster insights is going to automatically set up everything so that Google analytics JavaScript tracking code only loads based on the users chosen preferences for more information about privacy laws and more just be sure to see our frequently asked question section of this blog post where we answer questions about cookies G4 consent mode and a whole lot more there you have it that's our guide to Google analytics cookies and consent ng4 we hope that you found it helpful don't forget to check out the links in the description for more details thank you for watching and remember to subscribe for our tutorials explainers and helpful content we'll see you next time see your Google analytics data in WordPress with monster insights get 50% off right now and subscribe for more helpful content like this

Channel: MonsterInsights

Views: 3,764

Keywords: a4, Google Analytics Cookies & Consent, Cookies & Consent in GA4, Tag GA4 Cookies, Google Analytics Consent Tracking, Cookie Consent Best Practices, User Consent Management, GA4 Event Tracking, User Data Deletion in GA4, User Data Export Requests, Privacy Compliance in GA4, GDPR and Google Analytics, Cookie Banner Implementation, Data Protection in GA4, Cookie Consent Pop-up, Tracking User Preferences in GA4, Consent Cookie Implementation, User Privacy in GA4

Id: iRD1CCov-Sc

Length: 5min 7sec (307 seconds)

Published: Tue Oct 24 2023