MARIETTA. THE M IN GUY'S CLAM. DOING REALLY WELL. >>> THE A.I. LANDSCAPE -- >> THE GIFT THAT KEEPS ON GIVING. >> SMALLER COMPANIES ARE STARTING TO MAKE REAL PROGRESS IN COMPETING WITH THE BIG GUYS. OUR NEXT GUEST IS DOING JUST THAT. THE COFOUNDER AND CEO OF PERPLEXITY, WHICH CALLS ITSELF THE WORLD'S FIRST A.I. ANSWER ENGINE. >> THANK YOU FOR HAVING ME HERE. >> I'M CURIOUS, WHAT DO YOU MAKE OF MICROSOFT, GOOGLE, YOU KNOW, YOU NAME IT, THE COMPETITORS OUT THERE? I MEAN, WHO DO YOU THINK IS DOING WELL, WHO IS DOING POORLY? BECAUSE THE MARKET IS SPEAKING IN TERMS OF WHERE THEY'RE REWARDING COMPANIES AND WHERE THEY'RE TAKING MARKET CAP AWAY. >> MICROSOFT IS OBVIOUSLY DOING TREMENDOUSLY WELL, AND TRYING TO GET THEIR PRODUCTS OUT INTO AS MANY ENTERPRISES AS POSSIBLE, TRYING TO CREATE SO MANY DIFFERENT CO-PILOTS, CO-PILOTS FOR FINANCE, CO-PILOTS FOR HEALTH, FOR OFFICE 365. SO, THEY ARE REALLY MOVING VERY FAST ON INTEGRATION WITH ENTERPRISE, AND DEFINITELY ONE OF THE FASTEST AND BEST EXECUTING COMPANIES OUT THERE. >> THE WORST, BECAUSE THE MARKET SEEMS TO THINK APPLE HAS NO PRODUCT, AND GOOGLE STINKS. >> I WOULD SAY THAT WE SHOULD WAIT FOR APPLE UNTIL, LIKE, YOU KNOW, THEY PUT OUT THEIR UPDATE ON SIRI. IT SEEMS LIKE THERE'S HIGH TIME AND THEY'VE BEEN RELEASING A LOT OF INTERESTING THINGS ON MACHINE LEARNING THERE, BUT GOOGLE SEEMS TO BE THE ONE THAT HAS THE MOST DIFFICULTY IN EXECUTING. CLEARLY BECAUSE OF THEIR, YOU KNOW, BUSINESS MODEL AND, LIKE, FIRST OF ALL, WHEN YOU ASK THE AVERAGE PERSON IN THE UNITED STATES WHAT THEY ASSOCIATE GOOGLE WITH, THEY ASSOCIATE GOOGLE WITH BEING ACCURATE. I GOOGLED IT. THAT MEANS YOU GOT IT RIGHT. THERE'S NO MORE FACT-CHECKING ANYMORE. BUT IN THE AGE OF A.I., IN THE ANSWER OF ANSWER BOTS, WHERE YOU DO HAVE TO BE -- YOU HAVE TO BE WITH MISTAKES AND, LIKE, DIFFERENT ETHICS OF DIFFERENT A.I. MODELS, THAT'S NOT THEIR STRONG POINT, LIKE, THAT'S ACTUALLY WHERE, YOU KNOW, ANY MISTAKE THAT THEY MAKE IS HIGHLIGHTED EVEN MORE THAN MISTAKES MADE BY MICROSOFT, MISTAKES MADE BY OPENAI, MISTAKES BY PERPLEXITY. MISTAKES BY GOOGLE IS MAGNIFIED MORE. SO, THAT MAKES IT DIFFICULT FOR THEM TO EXECUTE WELL IN THIS SPACE. >> GIVE US A SENSE -- I'VE BEEN USING YOUR RODUCT, I'M HAPPY WITH IT. A LOT OF MY FRIENDS HAVE BEEN USING IT IN TECH AND FINANCE. WE CAN'T REMEMBER THE LAST TIME -- IT TAKES US BACK TO GOOGLE MAYBE 20 YEARS AGO, WHERE WE KIND OF REMEMBER USING A BRAND NEW PRODUCT, TAKING OIN COME BENTS. WHAT WAS THE PROBLEM THAT YOU WERE TRYING TO SOLVE, DIFFERENTIATED FROM THAT, FROM SOME OF THE BIG INCUMBENTS IN THE SPACE RIGHT NOW? >> HONESTLY, WHEN I WAS TRYING TO HIRE OUR FIRST EMPLOYEE, HE ASKED ME FOR HEALTH INSURANCE AND I DIDN'T EVEN KNOW, LIKE, WHAT MANY OF THE TERMS, LIKE COINSURANCE OR DEDUCTIBLES, ANY OF THESE THINGS MEANT. AND IMMEDIATELY GO TO GOOGLE TO, LIKE, LOOK FOR, LIKE, WHAT DIFFERENT INSURANCE PROVIDERS OFFER AND ALL I GET IS ADS. BUT I WANTED AN ANSWER OF, LIKE, WHAT IS THE BEST PLAN I COULD GO FOR AS A STARTUP WITH VERY LITTLE FUNDING. SO, WE CREATED A TOOL THAT COULD JUST DIRECTLY ANSWER YOUR QUESTION AND NOT, LIKE, WASTE YOUR TIME THROUGH LINKS AND SPAM AND ADS, AND THAT ENDED UP BEING THE NEXT VERSION OF WHAT SEARCH COULD LOOK LIKE. WHAT PAGES DID TO PORTALS LIKE YAHOO! WHICH SOLD REAL ESTATE TO ADVERTISERS. THAT'S WHAT ANSWER BOTS ARE DOING TO THE SEARCH ENGINE THAT IS GOOGLE, BECAUSE IT'S NOW SELLING THE LINK UI ITSELF AS A HIGHEST MARGIN INTERNET BUSINESS MODEL EVER CREATED, RIGHT? BUT AGAIN, LIKE, WHAT THE USERS WANT DECK STATES WHAT, LIKE, USERS USE. AND IT'S NO LONGER THIS THING WHERE YOU'RE WASTING TIME SIFTING THROUGH LINKS, WHERE YOU WITH JUST DIRECT LY GO AND ASK QUESTION, SAVE A LOT OF TIME, AND, LIKE, AT LEAST WHEN YOU START USING THESE SEARCHES, THE HIGHEST PAID PEOPLE ARE THE TOP PAID PEOPLE IN THE UNITED STATES KNOWLEDGE WORKERS, WHEN THEY STOP USING GOOGLE FOR DAY-TO-DAY SEARCHES AT WORK TIME, BECAUSE PEOPLE ARE INCENTIVIZED TO BE MORE PRODUCTIVE AT THE TIME TIME, THAT MAKES A BIG DENT ON, LIKE, WHAT THESE PEOPLE ARE THINKING OF GOOGLE IN THEIR OWN,