Global Financial Services Company National Conference | agencyEA

in our business we are always trying to do everything for our clients from inception to execution you know it's not rare that you get those opportunities what is rare is to get the right opportunity to do that Ameriprise hosts an event every couple of years where they bring together about 3,000 of their top selling advisors it's to celebrate them to reward them and then to look forward into the future and see what the vision is for the next couple of years to kick-off the Emir prize business session the Welcome event is really giving them this Taste of Denver what's really great is we're able to open up this Larimer Square exclusively for the Ameriprise guests the street itself is a historic part of Denver we really wanted to showcase local restaurants local artists and musicians graffiti artists painters caricaturist there are so many moving parts and so many different logistics for this event I'm waiting to see the look on everyone's face when that final wow moment hits I really want people to not be staring at the main stage but doing one of these where they don't even know which way to look because it's all so exciting when Ameriprise approached us they wanted us to bring something fresh something new and different something that would really bring that general session to life we wanted to utilize the newest technology which is 3d texture mapping we wanted it to have this organic life and component to it and in order to achieve this we came up with an origami kind of set where it would kind of come into itself and then unfurl and reveal to the audience that day's theme or that seems mood the second evening event is a masked ball something everyone's very familiar with but this is with a twist it's more of a modern masquerade and we have a tag line that is more than meets the eye so the event is going to slowly reveal itself to the audience as the night progresses it should be engaging for the guests it should be something that they can't sit back and watch but something they really have to immerse themselves in so for the final evening we are at a one-of-a-kind venue Red Rocks Amphitheater which is just 30 minutes outside downtown Denver the youth profile for the space is incredible it's just really really bright the fact that it's a natural setting it's spiritual it's organic and we're really taking that and infusing it into all of our entertainment as well with the sunset with the lights on the rocks the events gonna change as the guests move down into the bottom of the amphitheater to this awesome rock show we're gonna make it as over-the-top as we can as and as memorable as we can you really have to outdo yourself every time so that the next year it's all they're talking about and then even more Advisors try to reach the levels that are required to be in attendance at this event

Channel: Agency EA

Views: 13,835

Rating: 4.5151515 out of 5

Keywords: Meeting, Event Planning (Professional Field), Finance (Industry), experiential marketing, event marketing, event production, corporate events

Id: YnDmJUVdn8c

Length: 3min 18sec (198 seconds)

Published: Thu Dec 19 2013