Gary Vaynerchuk on Management

[Music] how many people have 25 or more employees raise your hands just trying to get a sense so I want to talk about employees for a minute culture this is managing yourself three person team 10:25 I'm a very big believer in starting to follow employees on social media and getting a better sense of who they are I spend probably 90% of my media consumption just reading comments of the content I put out and the people in my community that read it and then I click their face and go in a rabbit hole and find out about them we are spending not enough time listening to our employees our vendors and our customers but the place where you get the disproportionate highest ROI is when you listen to your employees retention on the employee level is imperative happiness is imperative because it leads to speed and speed is the competitive advantage that you have against your competitors in your product and service and when nobody's worried about politics or drama they can worry about the work and so I don't want to spend too much time on it based on the hands but if you were managing people and you've not had a sit-down with one of your employees in the last six months or a year to find out what they care about today whether that's money work-life balance title fame and more importantly if you have an employee that is actually seriously important to your business which oh by the way means if you have one employee and they're the only employee have and it's you and them and you do not have an understanding of what drives them you need to have a two and a half hour dinner and create that glue because one of the biggest things I see in businesses and entrepreneurs and failing is the over reliance on an employee that leaves and then they have to start all over for 18 months or are completely crippled by it and the thing that could have allowed them to mitigate that disaster is literally a conversation and if you're not a big enough man or woman to hear the feedback well your company's gonna lose anyway so not having the conversation doesn't address the issues happening within your company so I implore all of you to start getting very serious about this because if we're having a business talk the part about business that we don't talk enough about is empathy for our customers but most importantly for our employees none of your employees I love when people like Gary in compensation Gary how do I get my employees to work as hard as me you don't Frederick no employees should ever work as hard as you unless they have the same equity in the company as you the audacity that employed my dad would pay people $12 an hour and want them to work as hard as he did that would always make me laugh and I know it's very Russian and I get it cultural fine but it was super interesting to me I'm like that they're making $12 an hour you own the business it's hard for them to care and so I really really really want to push empathy for the humans that you're doing business with because it's how you become the best salesperson it's how you become the best manager it's a default of thinking about the other person not yourself

Channel: GJ Panepinto

Views: 51,474

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Id: ORf5VUXN6NE

Length: 3min 25sec (205 seconds)

Published: Thu Jul 11 2019