WHEN THEY ARE GOING TO BE ABLE TO GET A HANDLE ON THAT. >>> WHAT COULD BE INTO THE PICTURE OF DINING OUT, DOWNTOWN SAN JOSE IS EMBRACING A NEW EATERY. WE EXPLAIN THE SO-CALLED CLOUD KITCHENS. >> JESSICA, THIS IS ALL ABOUT PEOPLE TRYING TO GET DOWNTOWN SAN JOSE HOPPING AGAIN, AND THEY ARE DOING THIS IN A DIFFERENT WAY. SO-CALLED CLOUD KITCHENS LET YOU ORDER ON AN APP. MEALS WILL BE BROUGHT TO YOU VIA A ROBOT OR DOOR DASH HER. IN OTHER WORDS, LOTS OF NEW CHOICES FOR YOU TO CHEW ON. >>> IS THE LATEST SALVO IN SAN JOSE'S EFFORT TO LURE MORE PEOPLE DOWNTOWN. >> IT RE-ENERGIZES AND MAKES A MORE VIBRANT DOWNTOWN. >> Reporter: THE DOWNTOWN FOOD HALL, THIS WAS A SO-CALLED SOFT OPENING, SOON TO BE MORE THAN A DOZEN OTHERS ALL IN ONE PLACE. >> WE HAVE OFFICE WORKERS AND CITY EMPLOYEES ALL LIVING IN DOWNTOWN, ENJOYING ONE OF THE BUSINESSES THAT IS IN HERE. AND I'M GOING TO ENJOY IT, TOO. >> CAN YOU SPOT JOINS A DOOR DASH KITCHEN IN OFFERING TAKEOUT FOOD WITH THE DINING OPTION DOWNTOWN. WHAT MAKES THIS MODEL DIFFERENT IS THE ULTIMATE GOAL, PUTTING 12, 15, OR EVEN 20 RESTAURANTS UNDER ONE ROOF. LOTS OF OPTIONS, SMALLER FOOTPRINTS. THOSE WHO TRIED IT TELL US THEY LIKE IT. >> WE LOVE IT. WE'VE BEEN WAITING FOR IT. YOU KNOW, WE LIKE TO SEE ALL OF THE DIFFERENT RESTAURANTS. >> Reporter: BUT THOSE WHO ALREADY DO BUSINESS HERE SAY OPENING A NEW RESTAURANT CAN BE A ROCKY ROAD. >> THERE'S A LOT OF COMPETITION. THERE'S A FEW OTHER RESTAURANTS OPENING UP. THIS IS A LITTLE BIT OUT OF THE WAY. >> YOU BE HEARING A LOT ABOUT CLOUD KITCHENS IN THE NEAR FUTURE. THEY ARE BASED ON THE IDEA OF A DELIVERY ONLY MODEL. THE NEW DOWNTOWN SAN JOSE SPOTS DO HAVE SOME UNHOUSED DINING, SO YOU WILL HAVE A CHOICE,