Exporting Photos for Instagram and Print

well how's it going i'm marc dopher welcome to a channel on today's episode we're talking all things exporting and what settings you should be using for exporting to Instagram or for print and I know what you're thinking oh my god export settings I am so absolutely excited to know export settings but it is a common question I get all the time head away stuff Instagram and Facebook from over compressing my photos the compression has made my photos look so bad what do you do if someone has asked me to print a photo and I have no idea what to do so let's get into this and let's see what settings do you need to know for Lightroom what settings do you need to know for Photoshop and then what's the difference between when you're exporting for web and when you're exporting for print ok the first thing we need to address is the differences between when you're exporting for web and when you're exporting for print so the two very very different animals work all the time so let's talk about web what do you need to do when you're seeing when you're exporting for web so it doesn't matter if you're saying to me that you know what's going on so someone's phone once it was going to end at the screen that screen-based your caller profile is gonna be srgb and the resolution that is only required is 72 dpi and this is one of the things I always get as a question when people email me when it comes to setting resolutions is they they want to give more than what's needed when you're saving for web it doesn't matter if it's gonna go on someone's TV if it's gonna go on to Facebook or if you just want to see it on your phone you do not need 300 dpi you don't you don't need 150 we keep going 72 is the max that you need and this is where I think a lot of people are falling into issues where they're getting over compressed if you give a fire to Facebook at 300 dpi the fire say is gonna be quite big and their system is going to get that photo and just truncate it down and optimize it to suit their needs and addy don't care how it looks and that's where you get the Oval compression that's right field anywhere is you have over exceeded the trash hold for both the depth of the photo and the size of the file size and they're gonna scale that down and that's where you get all the compression issues so stick to the 72 dpi and leave stuff like 112 150 dpi and 300 dpi for print only so then after that you decided to say what size does the image need to be on a web I'm gonna just go to that name okay so we're going to show you right now is how to crop your images when the portrait for Instagram so go up the crop section and then where it says original go down to four to five now this is gonna get rid of some of your image so you wouldn't have to find the best compromise where you sure enough the image and it still has a good composition so about there is a bit right so just hit enter when you're ready and then when I go and I just right click and go down to the export sections and let's export this for Instagram and then first thing I do is been to custom name and I change the name of the file you can set already to folder Jawad I'm happy with the photo it's going to make sure to use dashes in between the words as when you use it in Google it helps with the SEO so then when you come down to the file size and now this has already been set from a previous image usually that's set at 300 dpi so we're going to set that back to 72 dpi then you go to resize to fit and I usually just use the long edge but you can use different sections there I only ever use the long edge and when I find is optimum is 1920 pixel on the long side hit export and that's it done so now I want to show you what you would do if you were walking for a client and you've a batch of photos that you you don't need to edit in Photoshop so you're just happy to export out of leg room so here's a selection of photos that I did for rock salt on docks I'm just gonna go to a few here that I'm happy with so you just select the last one go back to the start shift select and then right click and go down to your export settings and all these will apply to them the difference they do here is in the custom name I go for custom named sequence and that will add a number to the end of your file name and you just need to change the file name accordingly and in this case here I actually don't want to change the size of the image I don't want to leave it at 300 dpi for them so that gives them a full range because they can change this to CMYK if they need to go for printing at a later stage so we just change and want to go to a different photo in so there's a hair right folder to create a new folder I'm gonna call it rock salt on dark so then just select that folder yeah that's it an angry janitor custom name I'm gonna call out rock salt on top as well you'll see at the end of the name it has a - one each image will then get a corresponding number thereafter I don't usually change the metadata or anything out there I don't really touch anything you can if you want totally up to you and I don't usually and I don't want watermark I do it so export if you're happy with your settings I'm gonna seeing the top left it'll say export 18 files in this case and we'll just speed it up because it does take a little while especially when you're exporting 300 dpi now I want to show you is what I actually normally do so if I'm happy with an edit of an image but I want to continue the edit in Photoshop or if I want to warm up is a preferred watermark true for some let's show you how I do that right now so what we want to do is we're going to right click on the image and we're gonna go down to edit in an edit in fuzhou and I actually already have photos uploaded so it'll go to photo quite quickly so then what we first need to do is we need to resize the image so ctrl alt I select pixels change it to 72 dpi and then 1920 on the long side again it's constrained and dasai so we don't have to worry about the width so ctrl 0 to full screen it we want to open a file in there with my watermark where it's already been designed and the Leo's been decided upon you can see I've already said it that it's going to be for 1920 so reorganize this and it's already for my photography hey design and my drums and today we're just gonna be using my photography once we're just gonna drag it up let's bring that in hit OK you can pass over ever you want I face it in the bottom left corner I have my own ways of the position that I wanted it's in the exact same position every time because I haven't memorized where it needs to be ctrl alt shift s for save for web and a dialog will pop up and at the bottom left you'll see the size of the image now 2 megabytes is a little bit big but you can go through this preview and you can see the quality as you bring it down there for what it is so if you bring it down to say 80% native size the image is under a Meg and then that could be good enough quality you have a look right it's probably good enough quality but I wouldn't liked it that much so bring it back up to 95 because I like to keep it around 1.5 megabytes hit save when you're ready and then folder and name it as you wish so go back into Lightroom I want to show you what I would do now if the image was reset to a 2 to 3 ratio on that portrait hey what I actually crop it when I'm in Photoshop so right-click it edit in Photoshop and let's see how I would edit this photo so I'm just going to show you here I might've been doing some dodging a boring that's gonna be really quick and once we're finished and happy with that we were then and flatten the image you can just do ctrl e and then normally I would tell you to do is control our eye that's going to resize the imaging you see the width is a 12 really we don't want that instead we want to use the crop to see press that up to the ratio and we want 4 to 5 and there you have Sam as a Lightroom what you want to hold the shift button while you're dragging to make sure it goes in a straight line and set it when you want hit enter and that's it now you can resize it down 72 dpi 1920 and then we have that 1536 on the web and then we gonna play our logo wise before it was in the previous copper to open recent just drag the layer make sure it's active drag it in place it and hit OK and that's it it's really really simple that's the process idea and more than likely that's how I do most my photos if they don't need extra editing in Photoshop that's the process that I do okay never in print and this is a totally different animal to web there's a lot more options that you have to consider and communication with your print lab if you're going to print up is absolutely crucial the first thing you should be talking about when you go to a print lab is what color profile should you be working in and what size resolution should be you'll be working with and I don't mean pixels I don't mean foreheads and by five thousand pixels we're not looking at that at the minute we actually don't really care for the pixels because it's more about the actual physical size in inches and centimeters and millimeters that's where you're really going to be told the sizes so pixels don't really commit to it anymore it's more inches and dpi why do you need 300 dpi 240 dpi or 150 dpi and it all depends on the application that you need it for 150 dpi is usually reserved for printing and banners so absolute mass of files so in that case you're probably not going to be talking about millimeters and if you are they're into thousands and you could be talking a couple of meters 2 meters 3 meters 5 meters 10 meters back pain it that cleaner size and the reason to the reasons to use a smaller dpi is one the person who's going to be looking the viewer who's going to be looking at these it's gonna be standing a good bit away so they don't need 300 dpi and as well as that it reduces the file size so it means it it makes it easier for everyone above your processing on computer it gets easy there are process and if the image gets easy and it's just it's an easier way of working so so once you have your resolution now you have to worry about what color profiles you want and for things like books like my book and CMYK is what's required for something like this here and you can get instances where you won't be using CMYK you could be using srgb I usually find when printers are using srgb that's more for a consumer range that's not the professional range CMYK is the English standard so expect most times when neighbors are entities we're gonna be using CMYK well actually didn't find out you're doing photography printing then you're gonna be looking at photo Pro RGB so it's CMYK the printers that are using usually only have four cartridges see for cyan m4 magenta Y for yellow and care for black and that's what them that's what they're gonna get your full spectrum of color is gonna be got from them four colors they take for instance when you go to a higher grade printer for fine art photography or just any kind of photography at all ready and and it's the kind of stuff that gets printed when I go to fantastic dotnet they have printers that have up to 12 cartridges of color so they can really get color accurate prints okay so now we're gonna show you how I would approach when I'm preparing my files for print so you see all the edits I've done on the right hand side we need to just flatten all them because I could be resizing it soft we just want them all to be consolidated one next thing I do is I go into the curves adjustment I'm gonna raise it up just a little bit just enough to brighten it so that my edit is right when it prints and usually how I look at it is the white line is in the middle of each squares received in the middle horizontal and it's in the middle approximately on the vertical just memorize that ship and I find that's enough brightness that when you print it it will look the way it looked on your screen so when you finish with that you need to flatten that because we're going to resize it there as well and we don't want any any digging around happening so controller I change it to inches and we're gonna change this to 36 so a 3 foot by 2 foot print normally I would tell you never to do this with these size fires they're actually it's actually okay it's it's manageable at number 5 for you probably get your print lab to do it and if you have a look here if we zoom in we're at 16 percent now zoom in to 100% you can see it's still really good quality just now just there's no real blurring and I've printed loads of fires like this I'd say 4.2 fours again like I say the 5 foot size I probably would get my print lab to look after this so regal control chef s select jpg name the file as such and I usually put in the size so there's no confusion as to what you sent to print lab a you see by default the color space is photo Pro RGB from and you'll find out printing for CMYK will go up to image then the modes and he can change it to a if it's not necessary and then you can change it just to see like in all the layers are flattened and that's it really simple again ctrl shift s select JPEG and you see that the CMYK is selected and we'll name it CMYK so there's no confusion once again and you see here I'm in InDesign right now and this is my book that I released and all of these images are actually saved as JPEGs in CMYK there's one arrow down in the bottom here and that's because there's a link broken if there was any images here that weren't CMYK they would also appear that we would need to change the color space to suit the booth I just wanted to show you this really quickly that in another like and publish a fire like this here it is important to have the right color space now I want to talk about how to say get the same less corners needed in a canvas print and it's quite easy to do so we're gonna walk in the actual fight of the fan at head lighthouse and the first thing we need to do is go to the layer panel I should double click the layer to make it inactive as a background layer next we're gonna use ctrl odd C to change the canvas size so this is gonna produce a transparent canvas around it so we change to inches add 4 to 40 for the width and no 20 years that's 2 inches I recite for the overlap of your corners and as you see now the blank space is going to be where the seamless corners comes in so the next trick now is just a duplicate the layer to ctrl J we're gonna go up to edit then to transform and then flipped up a vertical drag it to the top and then double check that you make sure that you are right to the edge of the other one to make sure it's absolutely seamless and there's no transparent pixels zoom in as much as you need make sure that is absolutely perfect and I'm just gonna speed this up now because it's just repetitive afterwards it's just a case of just duplicate the original layer and flip it to whatever side that you need to just making sure that you don't have any transparent lines so there's no white lines coming on your print in this case here I actually duplicate the flipped horizon so I don't have to do it a second time just makes it quicker so just get it on the left hand side double check it move it over to the right hand side and double check it once again once we're done now we need to address the corners so we're gonna click L for the last polygonal tool and then we're gonna draw a little bit outside the edge I'm going to use fill content-aware and we're gonna use shift f5 for the fill select content aware foolish off does the rest it usually does a good job but in this case it didn't so we're gonna have to use the clone stamp too so hit s for the clone stamp so select that's for the clone stamp and just paint in their section just a little bit you don't have to go too mad cuz Apogee this is right in the corner so it's it's really not gonna be seen but I wouldn't mind it just being a little bit you just never know we just do the same over for each corner now I'm just gonna speed this up again so you can see not really taking too much care to what I'm doing and just train a feather in his pants again a natural fire ready for a canvas print so just ctrl shift s save for jpg and then College three four four two for canvas and for those wondering about what calibrator I use I use the I 1 display a pro by x-rays it's a great little unit I have a probably built over three four years now at this stage and it's still welcome perfectly I keep it actually in its box as it came to make sure it doesn't get damaged because it is one of these things that you don't have to buy it once and you'll have it for a long long time and it's great it's easy to use I will do a separate video for this because I think it is something I need to address separately and yeah I do them I wouldn't even do it all that often maybe one a month maybe once every two months takes about seven minutes to calibrate the screen and yeah it's great love with color accurate you know the contrast is accurate for printing not really for online in a web than that there but that's because of the smart phones smart phones and not have extra contrast to appeal to consumers and that's one issue that I do have which view my stuff online make photos do look a lot more contrast it didn't intend it but when they print them they look like today you're there the settings that I use when I'm exporting their photos whether it's for online or for prints and I do hope you got something from that and maybe that has cleared up some questions you've had in the past whether it's you know you want to print your photos and you don't know how to or that you just found that the social media side of things has been over compressing your photos and if you did get something from this should give the video a little like maybe subscribe to my channel if you're enjoying what I'm doing and if you do have maybe a suggestion for another technique that you know if that I didn't cover let me know in the comments because I'm always interested in new techniques because that's the great thing about Adobe and especially good for yourself there's a million different ways to do the one thing and I always love learning different approaches because maybe one approaches quicker pietà maybe another approaches better than another so I'm not saying these are the best approaches these are just what I've been doing over the last number of years go forget to check me on Instagram and if you want to have a look at my website you can check it out or the links will be down in the description below and until the next time later Gators [Music]

Channel: Mark Duffy

Views: 11,761

Keywords: photography, instagram, photography tips, photography ideas, photography hacks, tutorial, export settings in lightroom, export settings, exporting photos, export settings photoshop, lightroom, photoshop, mark duffy, mark duffy photography, learn photography, export photos for print

Id: 0-SKTBA1ABg

Length: 17min 4sec (1024 seconds)

Published: Thu May 21 2020