>>> IF YOU NEED INSPIRATION WHETHER IT'S TAKING YOUR CAREER TO THE NEXT LEVEL OR GETTING YOUR BUSINESS IDEA OFF THE GROUND, LOOK NO FURTHER. THIS WOMAN HERE, EMMA GREDE, FORBES NAMED EMMA ONE OF AMERICA'S RICHEST SELF-MADE WOMEN. >> ALSO THE FORCE BEHIND MANY WELL KNOWN BRANDS, GOOD AMERICAN, SKIMS, AND SAFELY, NOW MY FAVORITE PRODUCT ARNGSD MADE HISTORY AS THE FIRST BLACK WOMAN TO SERVE AS AN INVESTOR ON "SHARK TANK. NOW SHE IS BACK IN ACTION ON THE NEW SEASON. >> I THINK ONE OF THE BIGGEST LESSONS I LEARNED WHEN I STARTED GOOD AMERICAN AND LET MITE TELL YOU I HAD TWO INVESTORS, OLD GUYS AND YOUNG GUYS. OLD GUYS SAID SPEND, SPEND, SPEND. OLD GUYS SAID YOU ARE GOING TO NEED PROFIT. WHEN THE TIDES TURN, YOU HAVE TO THINK -- >> TRUER WORDS NEVER SPOKE. >> THAT WAS LUCKY. I AM GOING TO YOU LISTEN TO THE OLD GUYS BECAUSE THEY JUST LOOK RICHER. >> GIRL! >> THEY JUST LOOK RICHER. >> IT'S TRUE. >> YOU WENT THROUGH A TON OF TRIAL AND ERROR BEFORE YOU HIT IT PEOPLE THINK, WOW, THEY SEE THE END PRODUCT, DON'T SEE ALL OF THE LESSONS LEARNED. >> THE STATEMENT OF THE CENTURY. AND AS AN ENTREPRENEUR, THAT'S PART OF YOUR JOURNEY HIGHS, LOWS, AND I HAD A LOT OF LOWS A LOT OF THEM. IT'S JUST A PART OF IT. >> DID YOU THINK ON ONE OF THOSE LOWS, I AM NOT CUT OUT FOR THIS? THAT SOMETIMES HAPPENED. >> NO. I THINK IN A WAY YOU START TO KNOW YOURSELF. I HAVE A PRETTY THICK SKIN AS A PERSON I JUST THINK YOU TAKE THOSE THINGS AND YOU LEARN FROM THEM THERE IS SO MANY -- I LOOK AT MY CAREER AND HOW MANY MISTAKES I HAVE MADE, THOSE ARE THE THINGS THAT REALLY HELPED ME EVERY DAY BECAUSE PART OF BEING AN ENTREPRENEUR IS THAT YOU ARE GOING TO HAVE LOWS YOU WILL HAVE THOSE MOMENTS. >> IT'S SO FUNNY BECAUSE IN THAT CLIP YOU TALKED ABOUT THE OLD GUYS AND THE YOUNG GUYS. YOU ARE NOT TALKING ABOUT WOMEN. YOU ARE A WOMAN. DO YOU EVER HAVE IMPOSTOR SYNDROME WHEN YOU ARE SITTING IN A ROOM AND YOU ARE THE ONLY ONE THAT LOOKS LIKE YOU, WAIT, WHAT IS HAPPENING HERE >> HONESTLY, NEVER NO I KNOW BETTER THAN TO HAVE IMPR IMPOSTOR SYNDROME. WE ARE MAKING IT UP AS WE GO ALONG. I LEARNED RECALL EARLY ON, MY MOTHER TAUGHT ME YOU ARE NOT BETTER THAN ANYBODY ELSINORE ANYONE BETTER THAN YOU MY MIND, WHICHEVER TABLE I AM AT, I FEEL LIKE I HAVE SOMETHING TO BRING TO THE TABLE. WE HAVE OUR OWN UNIQUE GIFTS AS AN ENTREPRENEUR, DOUBLING DOWN ON THAT. >> WHAT IF YOU FEEL YOU ARE NOT HEARD? A LOT OF WOMEN IN BUSINESS FEEL LIKE THEY ARE GETTING A PAT ON THE HEAD OH, SWEETIE, NOT LIKE THAT. >> OR SOMEBODY TAKES CREDIT FOR YOUR IDEAS. >> STILL NOW, THAT HAPPENS ALL THE TIME HOW ARE YOU DEALING WITH ADVERSITY? IT'S NOT, NOT GOING TO HAPPEN. >> WHAT DO YOU DO? >> I JUST I DON'T TAKE ANYTHING PERSONALLY THAT'S ABOUT THEM. IF YOU FORGOT TO ACKNOWLEDGE ME, THAT'S NOT ABOUT ME. >> ARE YOU OUR NEW GURU? >> BY THE WAY, THAT IS ABOUT THEM. >> TALK ABOUT THE 15%. >> THANK YOU. >> THIS IS INCREDIBLE. WILL YOU JUST TALK TO US ABOUT WHAT IS HAPPENING, WHAT YOU ARE DOING? >> THERE IS SO MUCH. THE PLEDGE IS NOW IN THE THIRD YEAR FOR THOSE THAT DON'T KNOW, IT'S A NON-PROFIT ORGANIZATION, I AM THE CHAIRWOMAN, WE HAVE OUR ANNUAL GALLON A THIS WEEKEND IN L.A. AND THE BEST THING THIS TIME AROUND IS THAT WE HAVE ACTUALLY OPENED IT UP TO THE PUBLIC AND SO YOU WILL SEE 70 BLACK-OWNED BRANDS AT PARAMOUNT STUDIOS OPEN TO THE PUBLIC THE PLEDGE AT THE VERY, VERY BASICS OF IT IS REALLY ABOUT ALLOWING AMERICAN SMALL BUSINESSES TO COME TO THE FOREFRONT AND TO SUCCEED WHEN WE TALK ABOUT THE BARRIERS TO ACCESS TO BLACK-OWNED BUSINESS, ACCESS TO CAPITAL. YOU CAN'T SHOP UNLESS IT'S ON THE SHELF OR ON THE RACK IN FRONT OF YOU. >> SO MANY GOOD IDEAS. >> SO MANY GOOD IDEAS. BLACK BUSINESSES ARE NOT JUST FOR BLACK PEOPLE WE WANT TO MAKE SURE THAT TALENT IS EQUALLY SEEN AND TO MAKE SURE THAT THOSE BUSINESSES ARE ABLE TO GET ON THE SHELVES AT THE BEST RETAILERS IN THE COUNTRY AND IT'S BEEN AN AMAZING JOURNEY. >> WHY SPEND SO MUCH TIME HELPING? IT SOUNDS OBVIOUS, BUT YOU ARE A BUSY PERSON RUNNING THESE BUSINESSES THERE IS A HUGE LANE THAT YOU ARE DEDICATING TO, HEY, YOU NEED HELP, I GOT YOU. I'LL HELP YOU OUT. >> YOU KNOW, I THINK A CERTAIN LEVEL OF SUCCESS, IT'S AN OBLIGATION AND I KNOW HOW HARD TO WAS FOR ME RAISING FINANCES AS, YOU KNOW, A FEMALE ENTREPRENEUR AND GETTING MY START WAS REALLY, REALLY DIFFICULT. I THINK ABOUT THE ANKLOBSTACLES HURDLES AND WHY I BROKE THROUGH. I FEEL LIKE IT'S MY RESPONSIBILITY TO HELP AS MANY PEOPLE AS I CAN. LIKE TALENT IS FAIRLY EVENLY DISTRIBUTED. OPPORTUNITY ISN'T. IF I CAN BE SOMEBODY ELSE'S OPPORTUNITY, I AM GOING TO DO THAT. >> THAT'S GOOD. >> WE ARE IN LOVE WITH YOU YOU ALSO HAVE FOUR CHILDREN, WE WHICH WE MARVEL AT FINANCIAL LITERACY IS SOMETHING THAT YOU - >> THIS IS ONE OF MY FAVORITE SUBJECTS. >> TELL US. >> YOU KNOW, IT'S -- >> BEAUTIFUL FAMILY! >> LOOK AT THESE LITTLE DARL DARLINGS I THINK FOR THIS GENERATION OF KIDS THEY HAVE A HARD TIME BECAUSE CONCEPT THE MONEY AND CASH ITSELF IS ALMOST DISAPPEARED. WHEN MY KIDS ASK ME FOR SOMETHING, IT ISN'T LIKE A TOY IT'S LIKE ON AN PADEL. SO I CREATE ASSOCIATION TO MONEY AND CASH, GIVE THEM AN ALLOWANCE. IF THEY WANT AN ICE CREAM AFTER SCHOOL OR ONE OF THOESE THINGS - >> YOU ARE NOT BUYING IT >> NO, THEY HAVE TO GIVE ME THE CASH SO I FEEL LIKE THE TANGIBILITY OF IT, IF THAT'S EVEN A WORD, IS REALLY, REALLY IMPORTANT ALSO MAKING THOSE ASSOCIATIONS ABOUT, LIKE, WHAT MONEY DOES IT TAKES MONEY TO KEEP THE LIGHTS ON. THERE IS AN ELECTRICITY BILL THAT'S WHY MOMMY GOES TO THE WORK I THINK THE SIMPLE THINGS, MY KIDS ARE YOUNG, BUT CREATING THE TANGIBLE ASSOCIATIONS BETWEEN WHAT WE EXPERIENCE EVERY DAY AND WHAT IT TAKES TO GET THERE REALLY KEY WITH LITTLE KIDS. >> WHEN SHOULD YOU START IS THAT WHAT YOU - >> A 2-YEAR-OLD? >> I HAVE TWO 2-YEAR-OLDS. >> YOU HAVE TWINS? >> YEAH, AND 7 AND 8. >> I AM A TWIN, AND I HAVE TO TELL YOU I WISH YOU SO MUCH LUCK. >> I CAN TELL YOU I FEEL LIKE I NEED IT. >> COME BACK WHEN THEY ARE 16. >> I AM WITH YOU OH, MY GOODNESS. >> THEY SPEAK THEIR OWN LANGUAGE. >> THEY DO THEY ARE THICK AS THIEVES. THEY HAVE THEIR OWN THING. >> YOU ARE BREAKING BOUNDARIES WITH THE "SHARK TANK." IS THAT FUN? >> THE MOST FUN YOU COULD HAVE WHILE ACTUALLY HELPING PEOPLE. THAT SHOW IS SUCH A WELL-OILED MACHINE. AND THE PEOPLE THAT COME THROUGH, THE IDEAS, LIKE, IT'S BEEN, LIKE, A HIGHLIGHT OF MY CAREER FOR ME, JUST, LIKE, SITTING IN THAT SEAT, SEEING THE INCREDIBLE ENTREPRENEURS THAT COME THROUGH AND ACTUALLY WORKING WITH THEM. I HAVE A SLATE OF INVESTMENTS THAT I HAVE BUILT OVER THE LAST THREE YEARS. >> WE ARE SO INTO YOU. >> I LOVE IT. >> EMMA, WILL YOU MHERE >> ANYTIME
