If you can have step-by-step
instruction that guarantees great visualization every time you
do it, would you like to know it? I’m sure you do, and today I’m
going to present this guide to you. Some of you may be familiar with
the system but there are a lot of new people in our community so I decided
to refresh and organize the knowledge. So let’s jump to the first step. Using the composition rules is
the foundation of a great image. If this is not in place, the visualization is ruined, no matter how great the
materials, and lighting you create. Basically, composition describes the
placement of visual elements in an image. To set a successful composition, you need to
ask yourself what is the focus of the image, what you want to stand out,
and what is just a background. Based on your answers, you can use various guides
that help you keep the balance in the image. If you are using V-Ray, you can turn
on the guidelines in the frame buffer. If you use Corona, you can use
the ImageCompHelper script that will do the same thing, just in the
viewport instead of the frame buffer. You can use the script in
V-Ray as well if you wish. I’ll put the link to this in the description
below the video if you don’t have it already. If you want to learn more about composition
rules, watch my video on this topic. Link in the corner and in the
description below the video. Camera Setup is directly
related to the first step. You can create your composition in multiple ways, and one of them is changing
the position of the camera. Not only the position is crucial, but also the
settings you use to create a desired scenario. As a 3d artist, you should understand how the
exposure triangle works, how to use focal length, how to control depth of field, and
how all of this affects the image. Even though the software is getting
easier and easier, if you think about your images as a photographer, the
visualizations will benefit a lot. But here you need to remember that whatever you
do, you need to get an idea first in your head. Do you want to focus on a specific object or do
you want to show the full context of a space? Having these answers gives you direction on how to
choose the camera angle and the camera properties. If you want to know my way of setting
up the camera, watch this video. I’ll put the link in the
corner and in the description. Also if you want to learn about a camera
triangle, the depth of field, and focal length, I’ll include links to these
videos as well in the description. Quick tip. In interior visualizations, try to
position your camera much lower than eye level. From my experience, a height between 0.9 and
1.2 m from the ground works best in most cases. By the way, if you are like me
and you like to have condensed knowledge in one place, I have great news for you! The book ‘the art of arch
viz images’ is back in stock. You can learn all about the steps
behind every fabulous image. Plus, you can always have it next to you
as a guide during creating visualizations. I’ll put the link to the store in the corner. Lighting is one of the hottest topics in the arch-viz industry. And there
is a great reason for this. It is the most powerful tool to capture emotions.
And this is what makes your images stand out. If you want to influence your viewer,
affecting emotions is definitely the way to go. Choosing the type of lighting will indicate
the atmosphere and mood in the image, the way how the visualization will be perceived. Do you want to create a moody, mysterious
image or one with a friendly, cheerful feel? The way you want the space in the image
to be perceived determines how dark, contrasty, and soft the lighting will be. If you want to learn more about types of lighting, I’ll put the links to the videos on this
topic in the description as well.
If you want to make sure that your image will look
great, sunrise and sunset are the lightings to go. There is a reason why photographers always
wake up in the mornings or wait for sunset. I mentioned that lighting affects mood
a minute ago, the same role has colors. Colors stimulate emotions, draw a
viewer’s attention and guide his eyes to the most important parts of the visual. They can emphasize what is unique in the image. Depending on the message you want to create,
you need to use an adequate mix of colors. The color hierarchies make a great job here
as they are perfect guides for artists. If you want to learn more about color hierarchies, watch the videos, I’ll list
them in the description. By using warm and cold colors in your images, you create a contrast that
attracts the viewer’s attention. One of the best use of this is a complementary color scheme with the use
of blue and orange colors. A 3d artist should be a
great observer of the world. The one who pays attention to details and tries
to recreate them in 3d in the best possible way. Here, using high-quality textures will
be a key but also the knowledge and understanding of the material’s characteristics. Adding the details like surface imperfections
positions your images on a whole new level. I created videos about some materials,
you can find them on the channel. Also, remember that pure white and
pure black doesn’t exist in nature. Don’t use these values if you
want to avoid unrealistic results. Selecting and placing assets is one
of the final steps of creating images. Even though we don’t devote as
much time to it as to other steps, it plays a really important
role in the whole process. The assets determine the character of the space, it’s a sort of instruction for the
viewer to whom the place belongs to. It is very important from
the marketing perspective to draw the attention of potential clients. So when a person looks at the space, he
should know if this is right for him. Less is more - if you are not sure
if there is an extra asset needed, it’s better to use too little than too many. You don’t want to overwhelm your
viewer! Remember where is your focus. Many times on this channel, I highlighted
how important the storytelling part is. If you want to draw attention and keep it, you
need to add a story to the space you present. Nowadays, we see tons of images everywhere, and it’s important to create ones that
stick to mind, stand out and evoke emotions. The best way to approach it is by making
architecture a background of a story. Adding 3d people to visualizations is
one of the best ways to convey the story. Their appearance quickly helps
identify your viewer with them or not. Last but not least - the post-production. The visualization without post-production
is like an unfinished product. The thing is that this step allows us to enhance essential objects and fade
out the less important ones. We can add a specific style to the image,
and highlight an atmosphere, and mood. Less is more. Don’t overdo things. Use the post as a way to add
a final touch but don't try to fix the issues you created in the 3D software. If you have a project that requires a lot of back and forward work, I advise keeping your
post-production just in the frame buffer. This way, you avoid extra work during reviews. If you want to learn in detail about
these steps, find out more about my book. Also, watch my other videos, here on YouTube. Bye, bye!
