Casey Neistat on Writing Your Own Rules - with Lewis Howes

welcome everyone to the school of greatness podcast very excited today we got Casey nice stat in the house good to see you man good to be here thanks for having me yeah we got introduced I believe through Ryan holiday originally was that right yeah a rich role maybe one of the two and then um I saw you at VidCon in the Instagram lounge and I was like I gotta go say hi because we've been trying to meet and put a face to the face and now we're here that Instagram lounge was like it was amazing all right thank God for instance it was unreal huh yeah VidCon was like this sort of mosh pit of an event I'm just a weekend really and there were a few areas of refuge in that instance that was it was it yeah because you were like probably swamped everywhere you went right it's tough it's tough yeah everyone wanted selfie with you yeah it's just like VidCon was an amazing experience I'd never done it before but it is just a concentration of all sort of YouTube fandom kids really love and have really great relationships with YouTube and they're all in one place so when you would step outside there's really overwhelming exciting at first which quickly turned into over well you're like I needed some space and time to like to know I'm siliceous free cookies they amazing yeah so that meant a lot of people in there I was hanging out with our Justine and had her on the podcast and a lot of other good people in there so it's a good times now for my audience probably doesn't even know who you are to be honest it's mostly entreprenuers mostly people doing online business people trying to get to the next level in life but not a lot of big YouTube personalities that they follow so I want to let you to tell your story really clicky about how you got to where you are now you just hit a million subscribers a week ago and then you got a million point one in the last six days right oh yeah I'd really just tremendous exciting growth and yeah it's amazing but yeah the abbreviated by okay and you're also the founder of a new company called beam yeah that technology company he's an investor in right yeah Gary's a part of it he's a good friend of mine as well great guy yeah great guys cool so sorry go ahead and with the little bit of backstory but yeah so I you know the abbreviated bio is like I started making movies and I was really young like as a teenager and sort of wove my way through the industry until like you know late late 2007 2008 is when I really kind of hit found my stride in the mainstream space so I television show on HBO that I wrote and directed and starred in and made a couple produced a couple of feature films that were very successful and that means that mainstream success kind of crescendoed peak for me in like 2010 really when I decided that that I just I wasn't so into it it wasn't it didn't really mesh well with what turned me on what excited me about making movies and that's when I really defected and I left the mainstream space lest he left TV left films and shifted all of my focus to to new media creating her own content on YouTube and other places yeah just really embracing the channels and of distribution that I think young people were embracing and more over than than just the numbers but the relationship that young people were developing via these new distribution platforms versus the relationships that historically people like you and me old people like you and me however I have always had with television that's right okay so what was the relationship you had with it when you're on HBO how long were you on HBO for was just one season yes yeah and you did some other movies were you just feeling like you weren't connecting with your audience that well were you feeling it the industry itself wasn't fun or because it was all politics is is it's all of those things but really it was I mean it was all of those things very much like the political aspects of mainstream media are really uninteresting to me the time it takes to release all of it and it's like yeah I was such a last night I was at the VMAs and it was such a harsh reminder of just how stagnant and stodgy and uninteresting the bureaucratic process is that his mainstream media and I think it really mitigates marginalizes what is sort of the artistic and creative spirit of making movies making videos making music or anything create anything creative you've you ties the spirit of the creativity and what's left is the mush that you see on TV now if you're an artist or a filmmaker or content creator in general do you feel like you shouldn't even go mainstream towards TV or towards film or tour working with a music label or should you focus on creating it all yourself because it it still helps a lot of people who don't know how to do the online yeah I mean look there's there's no answer to that question I think that it's one thing that everybody but the successful people fail to realize about any creative industry is that there is absolutely no defined path there isn't one so it's about paving your own path and now for me my path meant mainstream just didn't work and new media did work and for other people it's entirely antithetical to that where mainstream is exactly the right place for them so there is no formula that's that's right or wrong I'm just much better versed in my own sure the trajectory that I found myself and that includes really running away from the establishment into whatever the most forward-thinking space is when was that time to just say you started moving I was really - it was it was a pretty aggressive inflection point in my career's 2010 but it just happened at once right gotcha 2010 and when did you start to realize one once you went online and followed your path that it oh I'm picking up traction it's actually doing something that's giving me money it's making me opportunities what was slower much slower than you think much like a year ago or something yeah I mean it manifested in a number of different ways like my early career wise my early sort of means of income when I was online is by getting advertising YouTube ads not YouTube ads just doing any kind of advertising branded content because I would make the very best movies I could possibly make it put them on YouTube and they wouldn't always get huge numbers but I think important people the people who made decisions and the branding say so and see them and they had an appreciation for the style or the tone of their perspective and they saw an opportunity to sort of partner with me for their companies and that's how you know early in those those days like 2011 2012 I was doing big branded content deals with companies like Nike and Google huge companies even though my reach and my audience wasn't that big it was because I think of an appreciation yeah for what I was making in the art and they're like - in a match with their brand yeah I don't know about yeah I would I think all you are is a determination that you can but I think they just saw something like I say we have an appreciation for what this is sure what should we do with with this guy yeah and those branded deals were sort of the earliest things for you yeah I think it's the first thing that really quantified what would be called success in that space is showing that appreciation and then figuring out how to turn it into something that actually helped pay the bills what was that first branded deal that you're like whoa this is actually something you know was it a couple grand was it twenty grand was it like oh okay we know these are these were real money deals and when I say real money that's because prior to jumping into this space I historically worked in advertising Josh um I mean literally since then early like 2005-2014 before that I was always doing ad deals because ads are how I paid the bills and I was never successful worth doing TV commercials I'd get a lot of them because people would like my work and I'd get the job so I was a terrible TV commercial director now I just didn't know what to do you Trump on a union set with a with a half a million dollar budget right and you have everybody doing everything and like literally is like what do you need me here for you have a storyboard and a DP so you have like a drawing of what the picture should look like and then a cinematographer to capture that picture like what do you need me here yeah I do my best but whether I like gave it everything I had or I just like slept in my trailer for the whole shoot got done at the end of it it looks the same which was something that was like the musci in in the mushy invisible commercials that your entire audience sees on TV every day and forgets them before they're over right and that was frustrating for me and when I when I shifted to online I remember saying to the TV production commercial production company I worked with that represented me that got me the jobs I said I don't want to do this crap no not the online stuff I said I don't want to do this like crap I don't want to make TV commercials anymore I'm gonna go make online content get me deals ready to work directly with brands no agencies and I just put videos on the Internet and they said like that will never happen Wow so I stopped working with them right then and there yeah and went in my own direction and that's when like that's when the real brand deals started to happen you know were they your relationships or people just it was a combination of both like referrals whatever Nike for example like I look back and I did a tiny job for Nike that was like now he has some brilliant people working for them and one of them is a good friend of mine named Julian he was like a special forces guy so he just has a like a tiny tertiary budget that he was able to do interesting things with and he asked me to make a bike video and nobody guys saw this video and this is like really early on way back in the day and I made this video and I put it online and they loved it and I loved it and nobody saw it but about a year and a half later Nike call me that like let's do one do something big and it was a three video deal real money really big deal so it's multiples yeah yeah they done and the kind of money that would be spent on a typical TV commercial except for rosid budget that was given to me entirely we pulled my you know full discretion on my an amazing and we made three videos and the first two were were very successful they started their huge you know triple a hundred million dollar athletes like Hope Solo you know just kicked ass in the World Cup and and and in gamma con soon the NFL like really amazing and we made a fantastic movie together and they were very successful in the third video three of three videos for Nike was this video that I pitched them that they were totally hip to and at the ninth hour I decided not to do that video at all but to just take the whole budget and do something I've always wanted to do which was like travel around the world until the budget evaporated to us out of money and then I figured out turn that into the Nike video and night it's I think still the most watched video that Nikes ever put online in the history of nowhere yeah what do they think it might be number two we might have been displaced I know I held that spot for like well over a year Wow they were nervous at first more than any LeBron James video already know I have to check numbers but it killed it was between Nikes channel my channels to like 20 million views but not only that but because of the narrative which was very open and I discussed this with Nike ahead of time so it's not quite as nefarious as it sounds but like I took a budget that I was supposed to spend on making a commercial and instead I spent it doing something that I personally wanted to do which was like run around the world like a crazy person and have fun and have fun but really it didn't it didn't diverge at all from the narrative which is this idea of like make it count just doing so even though it was a really indirect commercial it was much more about a brand it had nothing to do with a product in fact I was not wearing any Nike year in the entire commercial I'm wearing a Patagonia coat a product that it's supposed to be for I didn't have in my possession for the entire shoot no way there's no Nike brand you know whatsoever so the story was Nike sure but when they saw it they were like we don't know what this is but we think that people are gonna like it so just put it on your YouTube channel and see what happened we spent a few hundred thousand dollars so let's see yeah but you you know they I think they didn't know but it was wildly successful it thrust me way out in the limelight it had it was all over the news it was in newspapers it was in you know home page of Yahoo everywhere and it really was exciting for me and I think exciting for Nike and I look at a company like Nike you wonder why they are such a kick-ass brand you wonder why there are so many people so loyal to that company and it's not just the product it's the ethos behind the brand yeah and when I look back and I say like who's the maniac who wrote me this big fat check and then just let me do my thing like that's crazy how do you get that approved you realize that that is what makes Nike great and you know like being at the VMAs last night where I had both hands tied and both feet tied and like a babysitter and a minder and like all these leashes put on me by Viacom do or you can't everything everything you realize that like okay this is why MTV is quickly getting more and more irrelevant is because it's like the stodger and more bureaucratic you are when trying to apply or appeal rather to today's youth today's young people's the people that are this this that comprised this generation they only respond to honesty integrity and like a real sort of forward-looking perspective on what's what creativity is yeah and I don't think you can bureaucratize that well now there are more and more companies Nike certainly always been one of them that realize that and they know that they have to take chances and you're seeing more and more and I think that in itself is why online content is proliferating in the way that it is and in television and these sort of old media is depreciating at such a rapid rapid pace if someone offers you a TV show would you take it no chance even if the biggest no chance no chance I was on the biggest network right make no chance there's no way that the viewership side ooh now it's crotchet isn't it yes I mean you put out a video how many viewers in the first week I mean right now and this is changes daily but right now it's like a bad day for me on YouTube is about 700,000 a good days about a million and a half so that's about right you know every day or I in aggregate so my youtube channel does you know anywhere close around a million views a day yeah and if you just appeal like raw numbers apply that to television that would be a hit show it's like the biggest show it's like The Biggest Loser or something you know it's getting at me it would be considered as very it would be a very considered a very successful show but it's not just the numbers it's the relationship that young people have with content that they see online that they choose to watch versus the content that they see on TV which is fed to them yeah and that is a sort of a profound idea that I didn't understand until my show on HBO uh-huh huh it was the kind of thing where it's like how old are you I'm 32 okay I'm 34 so when we were kids like we watch however much Nickelodeon possibly watch or our parents yelled at us we've no control over that you turn on the TV and you're at the behest of whatever whatever the channel is putting in front of you and if you liked it you kept watching if you hated it you kept watching and that was it that was your relationship when it comes to online content like I look at the way my son consumes this stuff and it's like if he's not interested he doesn't watch it next video there's a billion channels on YouTube and in the inverse of that is if you do watch it it's because you genuinely want to consume that stuff so the relationship that that the people who choose would like take their precious time to watch my stuff online very is the people that maybe passively consumed it on TV that relationship is so different and so huge that it makes it makes it very hard for someone like me to be attracted at all to something like TV mmm man that's fascinating and you know I see you running around with all the big YouTube and Instagram and snapchat influencers and you guys are constantly doing cross promotion and that's just building you even bigger than any TV show as well when you get a group of you together shooting video it's like no one can compete with that viewership yeah and I also think it's like it's this is so new this space and it's so undefined still Oh still not even you know five years ago people feel like they're not in unless they were in five years ago but you can still jump in in its infancy it's more competitive it's much harder to get to to to get anywhere in the space now but it's so new that for me what's most interesting about any overlap with other other big youtubers or big people in the space is that like we do share our experiences and share an understanding because it's such an undefined space that there's no other way to really learn about it than by being in it there's no it can't be taught YouTube doesn't know they're building the best tools they can but it's they're just providing us the tools it's up to us to build the house so being around other youtubers you know like at VidCon for example when we first met is it just a tremendous opportunity for me to really share my own understanding and then to learn from other people and that's what's most exciting about about the collaborations I do with other other youtubers Wow how long was that video shoot with Nike where you went around the world how long did it take we did that shoot we said 10 days there's actually nine days and then there was a huge battle on reddit because nobody believed that I did that in 10 days I'm like I don't know the number but it's a it was absurd you're flying everywhere yeah I'm the reality of it was it's like much less room mmm it was incredible but it's much less romantic sleeping we went the first five days without laying vertically I'm sorry without leave horizontal yeah so that meant we were sitting in raw you know rands employment trains planes coach seats in the back piled in the middle and these aren't coach seats on like British Airlines or something nice this is like inter African airlines from better just silly on a shank day in and day out most of the decals were in we're in for an hour to shooting and then it's all that exactly right get the shot go that's exactly right grab a bite to eat see you at there was no sitting on that beach we literally got the beef ran through it and then get jumped on a plane shut up yeah Wow what's the key to being successful on YouTube are creating content online right now is it having the nice fancy camera is it's the production value is it it's look if I could if I could define what it took I think a lot more people would follow that trajectory because it's the greatest job in the world but so I don't know what's right but I can definitely tell you what it's not and what if not is having the best gear first of all you know if the vlog that I posted this morning which is I posted like five hours ago and it's really I'm looking at my cell phone right now to figure out to tell you guys exactly how many views it's done in the last couple but what the key is not is is the gear and I think that's what's what's so limiting for people when they think I've got to have the right gear the right that's wrong with my HBO show was shot on a pointing sheet that we bought at Walmart really but I mean so much of my YouTube one of my most watched videos on YouTube called bike lanes which is over 15 million views that was shot on the crappiest a point-and-shoot camera yeah just so it's not it's it's it's what you do with the tools not what the tools are themselves so I'm just looking at my stats right here so my video that I posted this morning so I posted it three hours and 58 minutes ago and it has a hundred and forty thousand views on YouTube yeah in the last three hours this video primarily was shot on my cell phone Wow because because MTV didn't allow any cameras at the VMAs but they did like allow cell phones so I'm like standing there being like you guys realize that every cell phone is a video camera built-in how reach they feel asleep cons to country all this means is that there's gonna be a million bad videos posted instead of a million videos but regardless like you know half that video was shot on my cell phone yeah and it's just not it's like if you can do great things with a terrible you can do great things with a great camera so I really like to drive home that point because my favorite aspect of creating online is how accessible democratic egalitarian it is like we all you know me selling a TV show for a couple million dollars to HBO I believe that it was like primarily the merits of what we made but I also know that we had Christine vashaun is our producer who's tremendously influential she's a big-time producer she's the one against the meeting with Carolyn Strauss the former head of programming at HBO they had a relationship there's nepotism involved there were big Hollywood producers and agents and facilitators involved and your average kid sitting in Ohio right now in front of his computer doesn't have that kind of access what he has is an internet connection and a crappy camera from Walmart and that should be enough and I think right now because of technology for the first time ever that is enough and I love that I love that I love how fair that is yeah what about when editing comes into play when people like well I don't know how to use his editing tools and I can't edit the way you do you've got incorrect when I say you're an artist it's like you're editing is so stylistic and beautiful in my mind when I watch your videos I'm like I love the way you edit it and if like that's an art form and that takes time and energy and it's like how do you if you're not Casey nice daddy's been doing this for 15 years and can whip it out and edit and in a couple hours after he shoots it or ten minutes how does someone get over that I mean work you know I watched the bran James play basketball like it's it's [ __ ] that he's so much better than I am but the guy's been like he's dedicated his life to something and of course he should be incredible at it and something like editing like there's only one way to get good at ending and that's to put your 10,000 hours and we're outsourcing you know I don't know i I've never outsource any of my vlogs while you're at a soup to nuts top to bottom that was just me and I have worked with collaborators that Nike video which I think is one of the best videos ever remained my friend Max Joseph edited that cuz he's a better editor than I am but you know Max is a big famous Hollywood director so he's not the kind of person to be able to edit my stuff but the truth is like my HBO show is edited I'm which is a free download there you go so again it's like doesn't have to be this elaborate editing with text overlays and graphics or anything can be simple and still be effective yeah I don't I don't even think it's that I think it's less than that I think it's that these tools are accessible by all these tools are free and we can all use them and it really doesn't matter what the tool is it's what can you do with it mm-hmm what's the dream for you growing up because I know you you lived in a trailer home on us off for a while and you you know you had a kid when you're 16 is that right yeah and yeah I mean I was one of four kids and we kind of like lower middle class lower middle class household and it's just tough because there's my older brother it was the firstborn and he's so incredibly good-looking and then my sister was the second born and then my little brother is the baby yeah and I was like this accident that happened 13 months after my sister was born and I think like when you're in that position as a kid you're just you learn quickly you have to scream the loudest to get noticed I was the youngest of four so I get it yeah so I don't know but yeah yeah you know I was really gotten a lot of trouble in school I never did well I didn't never did well at all dropped out of high school in the tenth grade ran away from home kind of thing never went back never finished I never even finished never went back to my parents house like never uh never looked back on either of those have you talked to your parents since yeah very very close relations never went back just never went back never moved active uh I mean like bounced around a friend's apartments for awhile like 16 no I was it 15 I was 15 yeah but ya know then had a baby when my son was born it was two weeks after my 17th birthday so the whole pregnancy I was 16 years old man that's gotta be emotionally heavy man well you okay with it no you know it's I say this with much reluctance but honestly looking back and this is unique to me this is not advice to any kids that might be listening to this great podcast it was the greatest thing that could have ever happened to me having a kid when you're saying yeah yeah why is that I mean you know I have a another daughter now and like I really like believe I was put on this planet to be a dad favor I've never not been a dad I was a kid when I had a baby so I was either a child or parent and I never not want to be like it's it's it's this this the profundity that is living for something bigger than yourself and for me that's what having a child was and it seems a little bit absurd to say that at age 17 that it had that impact on you know I don't know how cognizant of it I was then but looking back at it it was like that's that was the inflection point Wow because prior to that I was just like another selfish little punk-ass high school kid who'd get in trouble yeah sold dime bags in the parking lot and just caused trouble but immediately after own was born I was like okay now if I screw around it's not just me but like Wow and that is a huge deal and like everything that I've ever done especially since then and the really really hard years right after he's born was just like you do it because you're you're fighting for someone else and the motivation that is that I think is so much stronger than anything else out there any of my other self a self they're sort of ego driven ambitions fail in comparison to to the ambitions that are you know wanting to succeed for someone else that's interesting a couple things one is you know some people would just go get a normal job to pay the bills so they could have you know pay for their job their child at 17 or 18 and not go after their dream but it seems like you went after your dream even more so how are you able to handle that without because I'm assuming you weren't making a lot of money when you were 17 to 23 doing film I mean hunger is a very very powerful motivator and when I was living in that trailer park with the kid like we're on welfare for a while I was a dishwasher I worked in a crappy seafood restaurant as a dishwasher which now just sort of parenthetically my favorite piece of advice to give young people saying I don't know what I want to do with my life I say get a job doing something you hate is the fastest way to figure out what you love and where you want to be in life is by spending a lot of time doing something you hate so it's miserable yeah so you know spending 50 hours a week scrubbing pots and pans was like I was just in my head the whole time fantasizing about what I want to do in life it's brilliant I was a I was a truck driver for three months from Columbus to Cincinnati and back every day and it could only go 55 miles an hour pedal to the metal and it was so loud and obnoxious and I couldn't do anything it was just like the most draining time of my life but he got you thinking it got me thinking I was like what I need to do to get out of this yeah and for me at that time in my life it was sort of I mean I guess you could say I was making okay my was making enough to like feed my kid and pay my you know 300 bucks and around 300 bucks a month rather than mortgage on my trailer but my biggest fear was not being broke because like when you're at rock-bottom and you're on welfare you can still like afford food your body yeah yeah yep I might be it's like I could afford four could afford my trailer so I was like weren't homeless and weren't starving so to me that was an absolute destitution wasn't really like that bad there's no dignity in it but still it wasn't on the streets that's right so with that like my it's like what is it Laszlo's hierarchy of needs those higher needs like so like one Facebook means format basic needs were met then I started to look around I realize like the greatest fear for this like beautiful little baby boy was that he would grow up and see his dad as a loser and that is a once those basic needs are met that's an incredibly powerful motivator yeah because you know my dad who's is absolutely not a loser but I watched my dad to provide for his family of six I watched him work 60 hours a week hating every minute of it and he came home from work just hating his job and I'm feeling trapped probably I'm sure yeah he had a family to take care of he struggled now he does really loves he has a coffee shop now and he's never been happier but I watched that and like I just saw myself going down that trajectory and it wasn't just a job that I hated it was a job that I hated that that didn't provide it was a job that I hated that did nothing but cover those basic needs and that was the motivator that was when that was the motivator the catalyst for me giving up and moving to New York and going for it was I still look back and I don't know what that what that was right there only two times in my life right jegging they have no [ __ ] idea what I was thinking and I moved to New York City in June of 2001 with $800 and a three a place to stay for three months and that was it where did you move from Connecticut like three hours outside the city Dodgers so you've probably been in the city and number of short yeah yeah the Train but I knew one person there and I had a bus yeah that's exactly right three months and eight hundred bucks no job no prospects no education no no skills how old were you then 19 19 and what was the dream to do I mean I wanted to make movies but you didn't have the skills yet you were kind of doing a little editing iMovie Wow no I didn't have any skills nothing okay so you wanted to make movies in New York City but you have no clue no connections I knew one thing and I knew that I would never be able to do it in Connecticut right you knew you had to be there to see what was possible yeah okay and what what happened what was the turning point I mean it was tough I bounced I was a bike messenger it's a horrible job I I was a bike messenger and this is back this is 15 years ago it was back when you paid for your cell phone minutes remember though and they would call me on my cell phone to let me know where I had to deliver and pick up packages and at the end of the first week my pay was 280 dollars and my cell phone bill for that week was three internships no so it cost me $70 to work for a week oh my gosh miserable I also got hurt it's a nightmare by taxi yeah that got towards you're not making what you're losing money working for people insurance yeah but you know like eventually I met this artist guy and I did some like grunt work for him and when I say grunt work I mean grunt work right and showed him some of my movies and kind of met some other people in show my movies to anyone who would listen anyone who would watch and eventually the first paid gig I got was I was hired by this guy who was not collector and he's like I want you to make a movie for my husband for his 50th birthday that's it great I would love to make a movie for your husband first 50th I would take any job at Bar Mitzvah videos wedding videos and he was like okay here are a list of people that that we were gonna want you to interview for his wedding his birthday video and it was like no Joe like Hillary Clinton Mario Cuomo President Bill Clinton was like oh my god really and they knew all these people yeah very so they were connected it was like oh so this man's husband Wow Fred Hochberg he is the I mean I think he's currently if they didn't just shut him down did you shut down the chairman of the import-export Bank he's you know he's in the Obama administration he is he is a he was the Dean of the new school he's a major guys as kid and that the wife asked you to make this video know his husband oh he's got yeah but and yeah so he we just kept showing up in places in our camera we had no idea what to do so so you and a buddy you hired my brother van and I I remember like when we went to interview Bill Clinton which was terrifying if you're 20 and 20 what the heck and we like set up our camera and like hit record we're in this room and we're like here's what we're thinking of doing with the President and Secret Service is like we have a teleprompter a pre-recorded message for it nowhere and we're like okay and we just sat there and then they went to go get the president and they leave us in this room with the teleprompter and I grabbed the laptop and I did like control-alt-delete shut down the laptop so the president walks in and they sit him down and he's looking at us and he's like what's going on here and Secret Service's like or who his handlers were like we have a pre-recorded message I'm just having some trouble with my computer I'm very sorry mr. president and as we're waiting I just like look at Secret Service look at my brother and I'd like gently walk up to the president and I introduced myself I was like here's my idea no he would not and he was like he like I remember him kicking back clapping and being like I love it boys let's go sharp arm was already rolling he said the joke we wanted him to say and we like hit record he's out of the room before she got the teleprompter back yeah it was like a two minute thing it was like a 15 second thing what was the joke you remember I do remember so yeah so Fred Hochberg was the guy who's whose birthday it was Fred Hochberg smother as a woman named Lillian Vernon who started at the Lillian Vernon catalog which is like the first mail-order catalogue ever Wow and she made it she sold that company I want to say four five hundred million dollars in two thousand two thousand two or something like that any event she is a big campaign donor so we had we had we made a t-shirt for the president that said Fred Hochberg had Lillian Vernon donate to my campaign and all I got was this silly t-shirt something like something like was really crass and funny and when like that video played at his birthday in front of the President and everyone else I can't everyone laughed and loved it but Wow you know like that video people watch that no this is great this is great what else have you done Wow there that little kernel just like slowly slow down the hill amazing and it was like like the paycheck for that I think just covered maybe conferences know the computer and camera that we had to buy it and like which was a crap got a couple grin or something it was like literally like I don't think money on the right what you made the connections you experienced I mean it was there was never and we never said no yeah didn't matter what the count was funny when you say yes to everything Wow and then like made a bunch of little silly videos and yeah and that sort of that kept going this is a pretty YouTube creative five because YouTube's 2004/2005 doesn't 2004-2006 yeah but yeah and I think it's 2003 I made a movie called iPods dirty secret so movie I made with my brother where I had a Gen 1 iPod and the battery died and Apple refused to replace it their policy was just to instruct you to buy a new one so I made a video that spray-painted a disclaimer on every iPod advertisement New York City that said iPods unreplaceable battery lasts only 18 months and it made a little 3 minute video of that my brother and I made it and I posted that online and it came out too yeah this is three years per YouTube they got 6 million views where where did you even posted it this is pretty social media too so it was not posted it was purely from email oh my and that like the term viral movie was coin talking about that film in the Washington Post and that really put us on the map in a huge way like that was a gigantic yeah a huge huge leap forward what happened after that uh what happened after that is people look and they said have you done anything else and the answer was yeah here's 50 other movies mean that nobody wants to see and that really that started to pick up some traction one of the movies was a movie series I shot in my apartment and my brother called science experiments which was literally we bought mr. Wizards World Book of little experiments you can do it on a kitchen table and we just made films about them and that like did well in the fine art world like that was introduced that was invited rather to the South Paulo biennial in Brazil which was their National Art Show I was 24 at the times the youngest invited artists in the 52 year history of the institution and that was a big deal i flown down there and all of a sudden like I was I was the big deal Wow was a movie that we shot and the reason why we shot a movie about science experience we couldn't afford to food anything else all we had was my apartment yeah and so we just would shoot things on a kitchen table because we didn't have anything else issue Wow and that all led into bigger bigger mainstream stuff eventually HBO or the movies Nike campaigns commercials and then it brought you back to where we are now what you're doing which is taking over the world with everything and your new app I mean I'm curious what what about your new app why did you come up the idea with beam y-yeah well it's it's it's actually it's a it's a it's a very organic transition from that story to leap frogging all that mainstream stuff from those early days it was at the height of the mainstream success that I said why am i so miserable right now and I realized that like the reason why I loved making those videos so much in the early days was they were a means of me sharing my ideas and perspectives with the world and then with success came all these other things and I realized at the end of that like it's not about sharing perspectives and ideas it's about all these other things like ego and money and all this stuff that I really don't care about it's just not that interesting to me and that's why I said the hell with it let me go to YouTube where I can just make whatever I want and then share it where it's purely about ideas and perspectives right and being my technology company is a product that it's something I thought up while at MIT last year I was invited to to MIT as as part of a fellowship with the Media Lab MIT Media Lab the Sunday institute in the Rockefeller Foundation paid for it so I lived at MIT I lived on campus and I worked out of MIT for the first half of 2014 and well as their as incubating this idea MIT is not involved at all with with the company but it was an idea that then it always existed in the back of my head and while at MIT my biggest takeaway when I looked around the people outside of AI is that with technology anything is possible so when I left MIT six months later with that understanding I really set off on this mission to achieve this this goal this dream of mine which is to figure out how to enable others to share their perspectives and ideas via video without without the burden of creation yeah so the aspect of creation I think is the biggest barrier you want to share something that you think's amazing but first you have to create something and creating something is not for everybody we're not all artists we don't all have the means that you and I have been discussing for the last 30 minutes so so what can you do how can you enable everyone from you know my mom to a kid in junior high school to share and share with in the most dynamic medium ever to exist which is moving imagery which is video but without having to create how do you do that and that was the problem that I wanted to solve and that's a problem that we did solve and have solved with being yeah and what's the difference what people know a beam is what's the fairing beam and so does nap chattering yeah so beam is a social network it's a platform that we launched five weeks ago now my business partner in beam is a guy named Matt Hackett and that was the he was the VP of engineering at tumblr before he joined beam before he and I partnered up very well-versed in the technical side and the way beam works is you're it's an app you download it but when you're looking at the app you see a feed a feed that's not so dissimilar from maybe a Twitter feed or even your email feed and it's everyone's name so it'll say your name or my name and when you hold down in my name you get to see a short video which is that's fairly typical there's nothing super super progressive about that but the way you capture is is I think what where we're headed when it comes to these sorts of platforms and the way you captures there's no interface for video recording there's no big red button that you hold down there's no cinematography there are no effects there's nothing you literally cover the proximity sensor you cover that little sensor and it's that your whole this gear speaker on your phone on your iPhone and the screen goes black and it immediately starts recording four seconds of video only four seconds only four seconds yet in the minute those four seconds are up it makes a noise or the second those four seconds Rob thank you it makes a noise and it's immediately posted it's sent out to everyone who follows you Wow and if you want to share more than four seconds you cover it again no caps or not sure but in what that manifest says what that ends up being is sort of the anti duck face selfie where people look into their phones where they look at a mirror and what it starts to look like is a true perspective on how people interact with the world around them and the sort of wishy-washy way I like to phrase it is that social media has become about how to share with the world how you want to be seen yes and beam is about sharing with the world how you see it mmm and you know we're like I said we're a month out now we have several hundred thousand users so we're able to really get an understanding of how to use this beyond an anecdotal like beta group and it really is just that you go through the feed I follow like a couple in Russia I follow some teenager who lives in a hotel in Dubai like I follow all these people that I just discovered on the platform beyond all my friends right and yeah every time I hold down that cell I'm seeing the world through their perspective in these quick little clips Wow can you do a demonstration for the video real quick or yeah I don't know how I don't know how interesting this is gonna be for everyone at home but so you know one of the ways that I like to capture with this is you can cover that proximity sensor with your thumb you can cover it by holding it up to your shoulder or up to your chest or something like that and it initiates a record but what I like to do and it looks a little bit ridiculous but I hold it up to my chin like this and while you're holding it out your chin what's interesting about it is you know it's capturing what you're seeing and the other thing about holding it up to your chin is that it's very close to your mouth so you can sort of narrate what you're seeing in a very natural way just and when I say hold it up to your chin what that accomplishes is that your chin actually covers the proximity sensor so you should be the proximity sensor you cover it like that my screen it's recording here and see what you're recording no there's no preview there's no review Wow so if you try to reverse it and do it to yourself you want to be able to see what you're looking at that's exactly right so when I say the anti duck face self it that there's no way to capture yourself on here I filmed myself all the time but you can't see what you look like first that's exactly the difference the way I like to describe it is the difference is like when you're doing a selfie in any other platform it's it's the way you look when you're looking at yourself in the mirror that's exactly right and when you do it on on beam because you can't see yourself you look the way you look when you're actually speaking to another person and that in itself is what we really tried to capture with beam is like how do we emulate the human interaction as much as possible Wow okay and how are you feeling how do you feel people are enjoying it compared to I would say snapchats a competitor I'm assuming you know I don't know competitor I think is a really strong word Thank You Susan I'm a huge snapchat er yeah I do like a quarter of a million views or something 200,000 views per snap like a crazy snapchat it is such a great platform and I look at beamed to snapchat as the same way that I look at maybe an Instagram to Facebook yeah I use Facebook all the time check Facebook every day just like I've apparently a billion other people right right and also love Instagram but Instagram for me is a place where I put one picture up every few days or something yeah and that's it and it does that really really well yeah in in Facebook's this big thing and when I look at snapchat I think snapchat it's this big thing it's where I go to stories for messaging for all these other features that they have but it's not a singular sort of interact and that's why I think like I think there's a real place in this world for product like beam I think again comparing facebook to instagram is is probably a fair comparison to where snapchat has a relationship toward being rather has a relationship to that that cognitive space it is snapchat gotcha what's the vision for it for you before it for me is obviously taking as big as it can but what we're seeing right now like I said with hundreds of thousands of users on a beta product we launched as a public beta it's not finished not even close to being so some people download it right now they download it right now available right now no codes no code you just download it off off of the Apple Store the App Store and it works we had a code system up until literally last week because it was such an early beta that we want to make sure we can control capacity and onboarding and things like that so so you had to punch in the code but now anybody can use it but even so you know it's I think it's still better that's don't cry no beta it's it's also you know there are core functionalities that are still aren't there don't bloody expectations they're not built yet you know we our team now of 13 going as fast as we can we hired three people last month but it's going to take some time until this product matures into a platform right now it's it's a the functionality is pretty narrow yeah gotcha but the core functionality is there and the vision that you asked me about is like what I want it to be and what it is right now but in a wider spread adoption it will be this in a much more I think impactful way is that you scroll your finger down this list and you hold down any cell and I'll sudden you're in that person's world and you're seeing it - perspective in our company manifesto is to promote empathy by sharing perspective and if you think like you know what that girl who lives in Nebraska gets bullied every day the power of her being will to share what it's like to live the world as her that's a that's a really big idea yeah and look I I make no misconceptions this is primarily used for teenagers and people who have a lot of fun with it and things like that but I do think in aggregate at scale a product like this could have a meaningful social and cultural impact on people when it comes to the promotion of empathy because we're able to better really understand what it means to live as someone else someone else perspective I like that why only for seconds I think for seconds is the minimum amount of time that you can capture a moment without it getting boring so when I compare a beam to a product like periscope I think the trouble with live broadcasting with with live life sharing apps and there are one or two and it's like well I think the reason why there utilities and not platforms is because live is by definition boring the only thing that's ever succeeded in media live is the news and is sports and those are pretty pretty narrow they're not dynamic at all and that doesn't mean that there's not interesting things around us all the time but like you know my daily videos are essentially a documentation of my life but if there were 24 hours long they would be incredibly boring to watch yeah instead I plopped what is eight or ten minutes of what's really interesting out of my life so how do you emulate that in a way that removes that burden of creation from the user but it dresses what is the struggle or the battle for interestingness yeah and you're you there's a forced compartmentalization so I see something like like Jack who works at Beam he's a head of community he's here with me and when he saw your amazing view I saw him immediately beam it and I he was holding the phone yeah and after four seconds the phone went back in his pocket now if you were given an option to have 30 seconds or a minute and a half he would have posted 30 seconds there but I can tell you as a storyteller and as a filmmaker four seconds is enough capture exactly what he wanted 220 here cuz you know I'm on snapchat I only get like a thousand views every time I snap or something so it's not even a fraction of what you get but I noticed that even myself as a user like I will thumb through it 15 seconds is too long you know I mean I get bored after like four or five six seconds of watching someone else's perspective or whatever and I'm constantly trying to get to the next thing so it's kind of interesting yeah look at the ten seconds to me ten seconds is an eternity it's an eternity and when you're consuming on mobile like I have no idea the numbers because they're not public but that thing you're describing where you just tap through through through is I think it's not a everyone knows it's a it's a common behavior because ten seconds is a really long time ten seconds I think is the longest he knows and look on beam if you want it to be two minutes you can you just hold it down again yeah yeah you just have to forces you to stop every four seconds and say did I just capture that and if the answer is no keep going but usually the answer is like yeah I captured that four seconds that's powerful I'm curious now with your you know you're you're married now you've got two different children but you're constantly on the go you're constant traveling you're up the big thing is you've got this technology company you've got YouTube your other content you're creating got sponsors paying you for things how are you able to have a great family life and be this father that you say you were born to be while you're gone a lot do you bring your family with you is it more about the quality of time you have when you're with them how do you daily struggle really it's a battle and I'm your wife you know cuz you're gone costly I see you on the road all the time I I don't travel like I used to that's for sure I've almost stopped altogether my speaking engagements and production is is not almost non-existent when it comes to you know going to produce big movies elsewhere so primarily I am in New York City and you know if we bought a house last year in in the city that is across the street from my office and I really like 120 feet that's tough what sort of timing you in Tribeca nice suite it's it's so there's all these sort of shortcuts just spending as much time with the family as humanly possible and then you know the traveling like it's not that frequent but when there have been big trips like yeah the family comes with and you know we were all just in Texas a week ago and we were on vacation earlier this year for my birthday and the baby came and my son came and we brought baby to South Africa my wife South African when she was a month old two months old so you just you just do it but the truth is it's like on that grand scheme of priorities in life like family's number one so everything like any decision point is requires like is this what's best for the family or not and if it's anything but yes you don't do it if you didn't have the two children and the wife now where would you like me you know I have no idea I really don't and honestly like I don't know I appreciate the question but I don't know that that were they answer no I just like I think that living in retrospect is a really bad idea I say it's about everything I look forward with a laser focus because because to pay too much attention to the past and what could have been is is is a just a tremendous exercise in futility mm instead looking forward and saying where do I want to be and just having all the moments and be there I think is is what's the best practices for me I know that if given an opportunity to go back and change anything I would change nothing because I'm incredibly happy right now and and I love it and I think if it wasn't for those hardships even really terrible things happening I don't know that it would have added up to where I am right now but you know I work as hard as I can every day to always make the best decisions I can to contribute to that sure what's the movie you've got to shoot yet that you've always wanted to create you know you'd be surprised how often I can ask that question and the answer is I don't know and the answer why I don't know is this somewhat like not somewhat is an extremely egotistical answer but it's true and it's that in life I've only ever done exactly what I want to do and if I'm not doing exactly what I want to do I shift focus and do everything I can until I realize that so if there was something that I were dying to do I'm really dying to do especially I would have done it yeah and like right now what I want to do is is I want to see how far I can take this daily video thing because it's been 159 days of posting on every tube that's correct every day hunter figured odd days that's right any impact has been greater than any other singular thing I've done in the previous 15 years of making movies Wow so where were your subscriber and life at what is this half a year ago I guess yeah I mean well somewhat ironically you know when I started being the technology company I always knew that I'd be leaning on my social reach to promote it of course and the irony comes from the place that as this company that I that I run and day-to-day I'm and they're it's my company demanded more and more from me my social reach was an atrophy really well I wasn't able to make movies so I made a decision in March that I would start making doing daily vlogs and my intention to daily vlog was to have it be almost a reality show about the technology company smart they're all interested when isn't launching what stop exactly and then on like day two there's not enough content talked about I said it all in like half of the first episode so what else do I have my life sure and I realized that I think it's much more interesting to sort of be able to focus on a character or focus on me than it is on a company and I think that a lot of people at least intrigued in beam whether they like it or not it's up to them but certainly they're intrigued enough to get in the step foot in the door first has been because they understand the relationship that I have with this company and I think that the problem with most technology companies are most technology companies face is that most people just see an app or see a anything that's consumer facing something that just exists it's very hard to understand their people and passions and admissions and ambitions behind that and real work and that's something that the vlog enabled me to do is like you see all of us in this space you see us you know busting your ass you see us working till the middle of the night to make this thing and then you get to see the power of it and all of that happened via this vlog when I started under much more literal pretenses and has now become this incredibly dynamic thing that's giving me a platform to to discuss almost anything amazing but no I can't underscore enough the profound impact the overwhelming impact that uploading daily has had on me has had on my company has had on on everything I understanding of filmmaking my understanding of the media and the space and everything what was your subscriber base at before he started that it took me the first it took me five years to get to let me see I'm probably the butcher this but I'm just gonna thrown approximately in front of that's like line line score before I say but this is close five years to get to a hundred million views and five hundred thousand subscribers and three months to get to a million subscribers and 200 million years and now we're at I think closing in on two hundred twenty million years but is this past two hundred and twenty million views a hundred thousand a day our week it looks like I mean the last week's but that was a particularly good we gotta know there's some sustainability issues I haven't slept since I started you would say the daily posting of video and it's not just random content you're editing it you're spending you're up at night editing it for whatever 1/2 hour maybe longer and putting it up every day yeah half hour I don't know how long you editing for an hour fastest edit is four hours holy cow the Edit this morning was about nine hours yesterday's that it was 11 spent nine hours yourself this morning yeah what time to get up I was up at 6 but last night I got I left the VMAs early I was home by 8:45 edited till I passed out about 1:00 in the morning woke up at 6:00 yeah so you're spending most your time editing everyday not most but I like my routine in New York City is I like I leave the office what I would call early like at 7:30 at home an hour with the baby if she goes down to bed my wife like says goodnight she is in the bedroom and I hold myself up in the corner of the apartment and I usually work until midnight or 1:00 in the morning fall asleep editing that's correct yeah exclusively and then wake up at 4:30 in the morning to finish the Edit by 8:00 a.m. that's seven days a week you've never thought about bringing on someone else doesn't work out an effort it doesn't work they can't capture your voice your story your message there isn't a voice or a story in the message the story is told in the edit the Edit is where it's written and they can't be human how are they supposed to empathize with what my day was because the the some of the vlog the narrative of the vlog is not a collection of the parts it's like me taking a step back and saying what did I actually experience today and what affected me wow yeah and you can't you can't have a third party an emotional relationship your life is editing yeah it's a big part of my life oh my goodness but I loved every set I mean I don't love the fact that I'm kids asleep I'm like permanently exhausting just beaten up but I like about the process of editing and telling the story that's like you get the crap beaten out of you and it takes everything that you are and at 7:59 every morning I'm a completely broken man and then at 8 a.m. I have this this rush of adrenaline and that is when I click post and then everyone's like they all know what's coming it's just like in that thrill that rush is like I can't survive without this and it's to the next 23 hours and 59 minutes until I'm a broken man at 7:59 the next morning then I click upload and I get this rush oh my goodness and that is the that is the cycle that is a virtuous cycle that is a daily upload the house how long can you sustain a four well that's the million-dollar question what you give yourself a year or six months I mean I didn't take out yo this long but I tell you like this is a quote from my very talented friend Ben Brown who's been daily vlogging for three or four years now he said you know what happens if you keep doing it but you don't know what happens if you stop and I'm sorry I butchered that you you know what happens when you stop but you have no idea what happens when you keep going what's possible yet something like that anyways I'm either telling that backwards but the point is like this this these double have subscribers you've impacted the world yeah forget about those numbers all I know are like what's actually what actually happens like I know what I know what like people say I know like I can feel it and I don't mean that in any sort of spiritual way I mean like that's quantifiable based on the feedback the comments like the things people say to me when they stop me in the street like it stopped all the time right it's a New York and specialist in New York City there's a crowd outside my office all day every day waiting for you snap jab them like come outside but they see you snapchatting from the window I've seen a couple you're like here's what's happening in my back alley or something and it's nuts it's but like anyways like that impact the idea of like being able to build that by doing this thing that I do all by myself and the idea of giving that up to me is just like what's the biggest fear that that those people will go away no it's not about that I just think it's like I think that as a filmmaker anyone who's in the creative space is is to be an artist and I hate that word artists but to be an artist is greater sure it's predicated on one thing and that one thing and it's most crass and so much crass definition it's that you are such a [ __ ] egomaniac that you believe the world actually cares about your opinions enough to share them okay so basing on that based on that assumption which i think is pretty accurate then what is the greatest quantification of success and it's how many people choose to hear your perspectives or ideas like that to me that's the only quantum that's why that's why for me like somebody watching my youtube video on their cell phone is not a baker dealer or a lesser deal than premiering a movie at the Cannes Film Festival which I've done twice to me it's one in the same it's like somebody chooses to watch your stuff or they don't write and and the fact that it's happening it's such a crazy rate and the relationship is so so great with the content to sort of give that up after working so hard to get their something they just I wouldn't want to do hmm man this is a this hours flown by it's been an hour I said this gonna be like 45 days but this has been like flying by I've got a few questions left for you and I know Tim Ferriss said he said he needs like four hours with you and he do the recording now I know why I would need more time so hopefully we can do another session when I'm back in New York and get part two with you but um a few final questions and thanks for sharing so much do you share I want to know what are the tattoos you have where they say you know I'm covered in tattoos and the only thing I like more than tattoos because I love tattoos crystals now know is bad tattoos you love bad how many do you have bad I mean I have no idea I love all my tattoo I'm going to have a period a fact if I give you a number I have no idea really but for me like it what a tattoo is you know I'm all over it I should say I don't like tattoo culture I think it's really stupid but I like the idea of the tattoo is that something affects you so much in life that you want to preserve it forever so the reason why I love bad tattoos is like that girl with the rose on her ankle but all the butterfly on her shoulder from like [ __ ] stamp yeah Spring Break Daytona Beach 1996 so she's like you know she's a mom now in her 40s who has this faded butterfly in her shoulder but when she looked at that I hope she has the same optimism that I imagined she has to remember what it was like to be 21 years old at Spring Bay Daytona Beach in 1997 and that's awesome so all of my tattoos are literally just that idea they're just notes written on me so I will remember a specific moment in my life like that says it says 30 on my right I'm sorry on my left forearm the number 30 it was just like that means very little to me right now but when I think back it when I got that tattoo it's like the day I turned 30 and the idea of being 30 that day I was like holy [ __ ] I'm an adult like it was very overwhelming well happened four years ago for me now and it seems like nothing I was a kid back then but in that moment it was such an overwhelming feeling that I wanted to make sure I never lost that so I wrote it on my arm in a way that couldn't be erased and that's what that was for sure it was such a moment that I had to make sure I remembered it and every one of my tattoos is just that like I have a tattoo on my my right calf and it's literally teeth marks and it's because like it was two years ago I think I was swimming across three years ago two years ago Katmai literally just checking the date on my 2013 two years ago well August 26 2013 so exactly two years ago I was swimming across the Zambezi River from Zambia into Zimbabwe with my son who was 15 at the time Wow and I was bitten by a tiger fish which is very dangerous but it was a small one I dare you viewers listeners to Google tiger fish you're gonna see some gross images my gosh and it bit my leg and my kid and I made it across the river safely and when I got back like I was looking at this bloody bite wound on my my leg and I was like my god this is probably the last one of these trips I get to take with my kid because he's a gonna be 16 soon and not wanna hang out dad right it was such a special trip and that moment in the trip was such a crazy thing to happen to you like what a wild story it's just such a big moment for me that was all like that that this tiny of a bite fish bite mark represented I didn't want to let that go so in literally like got the bite mark tattooed into my leg like the exact bite mark and worth to heal and then she traced one of the teeth marks work and then it says to it you know like Zambezi River and then it says the date so it's like no matter what I look at my my calf and I just like I'm stuck with that moment and I might not be happier to be stuck with that moment amazing what's the next tattoo you want good and then well they're never premeditated something has to hit me okay so you'd already have the next one no I hope I never get any more tattoos haha okay final two questions if it first off where can we go and connect with you what's the main place yeah you download beam first of all download the app be patient with us is getting their beef download it right now follow your friends follow some strangers but my youtube channel is it I just type my name into into YouTube actually I think if you just type in the word Casey now as the first Auto pop yes they're pretty pretty sweet that's funny how we judge success right but that's it YouTube is my main outlet for that kind of thing and then beam is the main focus of my entire career right now nice we'll have everything linked up in the show notes to where to follow you so that's good to know daily videos every morning 8 a.m. Eastern Standard Time check that out I love it final two questions and you're gonna record this for yourself too if there are 3 truths that you need to be true so every video you've ever created has been deleted from time it's your last day and you get to write down three simple things on a piece of paper they leave with your family and the world three things you get to say over those truths be God you know I think I'm too I think I'm too verbose to say this is all you got short turn three hold that up for you to put me on the spot no this will be like just 77 our vlog of iconic three truths you get a one piece of paper it's your final day a hundred years from now whatever it is write down truth number one number one out life is that a life not shared is a life not lived and I totally believe that I think that if you are the most successful person ever but you don't share your life it doesn't count em and that's why family is everything to me friends are everything to me that's one okay number two is I think the secret to success and this is for anybody in any field is working hard and being brave if you work hard and I'll work harder than everyone else and you're brave meaning that you take chances that no one else will take you will succeed it will be the scariest most arduous road that you could ever take but you will succeed those are two things that most people are just unwilling to do and the third truth is that is that health is probably the best gift you could ever give yourself and I think young people and by young people I mean anybody who's who is healthy by definition take that for granted because like everything you are is is only facilitated by your physical being so to not preserve that is to is to cut everything short and I think that's something that is so obvious but every time I see somebody drinking a dr. pepper you realize that it's not obvious enough yeah I'm not a munition on dr. peppers being this idea that like people casually drink things like soda constantly every day just like don't look after themselves because like the brain that you have is is everything and this body is just a that's your that's your shell once the shell goes away like the brain dies and that's terrifying so if you can prolong that or have it be better because of because of Fitness because we're taking care of yourself you'll live a better life is that three that's a three I like it yes I write those down so you got them yeah I'll write down before I ask the final question I acknowledge all my guests at the end so I would acknowledge you with Casey for a moment and acknowledge you for your creativity and your consistent creativity I think it's incredible what you're creating and putting out in the world constantly evolving over the years constantly evolving everyday to put out something powerful to share your story with the world and inspire millions of people it's incredibly inspiring for me to watch what you do and constantly pushing the envelope pushing your health to create something that's magical and creates possibilities for people so I wanna acknowledge you for for your service and what you're doing well thank you for those kind words I do appreciate it welcomes a lot yeah final question what's your definition of greatness any softballs today it was pretty easy I think the definition of greatness is to is to die broke and leaving the world a better place than it was when you were born JC thanks for coming out man appreciate you yeah this is great this is great you

Channel: Lewis Howes

Views: 389,887

Rating: 4.926384 out of 5

Keywords: Casey Neistat (Film Director), The School of Greatness, Lewis Howes, Film, Creativity, Success, Entrepreneur, Advertising (Interest), Your, Business, Own, Training, Casey Neistat Interview 2015, Casy Neistat, personal develpement, casey neistat draw my life, casey neistat glasses, commercials, samsung, drone, studio, camera, video, youtube creator, music, vlog, airplane, bike lanes, glasses, interview, 2016, 2015, 2017, writing, your, own, rules

Id: NAp-BIXzpGA

Length: 69min 49sec (4189 seconds)

Published: Wed Sep 02 2015

Reddit Comments

[u/ASAPasPossibIe]

I watched this expecting another "rags to riches" story from Casey on this one, but it was actually an insightful podcast. I really liked the stuff about Nike that he hasn't talked about before and why Nike is successful. I've heard his speech before, but this was much better and more intimate.

[u/pacificlivin]

Caseys wet dream