Businesswoman's Swamped By FIVE Eager Offers! | Dragons’ Den

well done ladies you're good last rehearsal was spectacular then at these schools for you I'm a grafter these hands work hard this brain is always thinking and it never shuts down everyone knows if you ask them to do something it doesn't matter how great the task is nothing's beyond me [Music] [Applause] [Music] [Applause] [Music] [Applause] [Music] hi dragons really excited to be here my name is chika Russell and I'm founder of chika seeds and taste the exotic I'd like to ask you for 30,000 pounds in exchange for 5% equity stake in the business chicas produces a range of luxurious West African inspired snacks these are the foods of my childhood long summer days spent in Nigeria running around filled the village room and toasting nuts rich and robust in flavor asked trying to catch a nuts burn our hands in the process she coos range of products includes our signature hand toasted peanuts they dried beneath the African Sun before toasting makes them delicious our range also includes our distinctive and rich flavored plantain crisps prepared at perfect ripeness to get the balance sweet and savory just a hint of chilli cheek has launched in February 2014 we've had the pleasure of supply some of the world's best hotels high-end retailers in barely just a year of trading chicas is available in over 150 outlets across the UK we have advanced discussions with Waitrose for launch in 130 stores the point is dragons I know what I'm doing I'm already doing it but I can do it better and with your partnership chicas can become an even more successful business and established global brand please join me to make this happen a bold pitch from confident entrepreneur chika Russell Thank You chickadees she's looking for 30,000 pounds to help make her Nigerian food range a household name on offer in return is just five percent per company with the dancing over time to get down to some serious business hi I'm Sara hi Sara that was brilliant thank you and I love your product really love it I actually think there's a massive market for African food in the UK and I don't think it's been done what I want to ask you is do you see just sticking to these products absolutely not walk me through the vision okay so oh I'd love to launch sweet potato crisps however when cheekers becomes a brand what I'd really love to do I'm a mean cook and I'd love to develop a range of dry marinades because everyone I make my signature roast chicken grilled fish have all that well oh that's good recipe so I ended up making mixes in big bowls and putting into bags and dish and out to people I have to say the impact of the dancers was amazing it's almost as if their bottoms are disconnected from their backs I would love to be able to do that move it's just Peter and well I should have dinner parties I'm known to make people do the tic-tock you wanna pass a tick tock with me come on people show the tick tock I don't know so the tick tock you stand your legs slightly wide apart squat slightly and then you forget cheek has got all the right moves but she proved she has a head for business and ambition for her brand but to Casilla Munoz she'll need more than aspiration the keys to choreograph an investment I like the branded it's very clean very precise thank you do you sell any of these back to Nigeria none at all not at all Oh the reason for that is because this is Nigerian Street food it's available in Nigeria but not in this way it's been changed slightly for the UK market or for the Western palate I should say I have a business and we make specific types of garments specifically my Giri mark and I know how big it is yes with the population virtually double of the UK you can you imagine exporting just pull it back to your own country of course a gentleman who deals with distribution in Ghana yet for that needs to be perfect for Ghana good contacts Egon in this field yeah chica hi I'm Nick hmm I think you got a fantastic product I love it and I'm very impressed with you so I would like to make you an offer [Music] I would like to make you an offer of all of the money the 10% of the business but I tell you what I'm going to add you've got to build a brand here I started a brand from 0 to 2 90 % awareness in the UK and I understand a lot that goes with that I can shortcut quite a lot of things having been through you've seen quite a lot quite a lot of business and helping guide you through that process so that's my offer [Music] Nick Jenkins wastes no time jumping in early with an enticing 10% equity deal [Music] does Deborah Medan find the proposal as appetizing I think you are extremely you are I don't think you're extremely capable you've created something that that it has got I do this you know it's got something about it thank you so I'm gonna make you an offer I I'm not gonna be as generous as Nick and I'm gonna offer you all of the money I actually want 20% of the business right okay thank you so much I've got a lot of experience in this I completely share your vision when you talked about you know I'm a great cook at home and the spices and I can I can really see kickers as an amazing brand I'd love to go on that journey with you so I'm gonna match Debra's offer actually which is all of the money for for 20% another two offers on the menu a food guru Sarah Willingham makes an identical bid to Deborah Medan but Peter Jones still wanted to drill down further into the prospect on offer in terms of the size of this market what is it in the UK well the nut market is 400 million have you seen Levi Roots is roasted peanuts and nuts roast peanuts no I haven't mother's mind though are they sitting where have you been this is your market you should know about that I know I'm aware god I thought all over Levi Roots when Levi first came here I could see what could be created with you it's even more impactful you couldn't you're there and I can see the speed at which you could do this so I'm gonna make you an offer for all of the money but I'm going to ask for 25% 1/4 bit and from a dragon with global food brand form will touka Suliman also think chicas business is worth shelling out on chica the one thing I can give you is too good time right I think you need more than 30,000 I'm gonna make you an offer I'm gonna give you 40,000 I'm gonna give you a 30,000 pound credit facility to grow but what I want for that so that we can be real partners I want 30% but what you will have is you'll have me as we grow together I have got great contacts and I think you and I can make that journey together and we'll be a great team [Music] chicas in a commanding position as a full house of dragons bid for her business but their equity demands of 10 20 25 and 30% a way out of the 5% ballpark chica originally offered well I didn't actually expect that response so I'm slightly confused but any of you consider reduction and percentage you're asking for because that's probably what's going to make me be my deciding factor [Music] so today what do you want tell us what you want I'd like to bring on two dragons the maximum I'd like to give over the business is 25% don't forget the Debra and I offered uh Nick actually offered less than you're willing to give away yes I wanted two dragons okay that's plus one of the things I don't need to think hard about that because I I'm getting a little bit concerned here because I made you a very good offer and I really valued your business yeah and I'm wondering why you were even thinking about this well because your expertise as you mentioned marketing and that's great a critical part of growing as business but I feel that chicas needs a list of contacts as well I I wonder you've got a lot of really valuable food experience I've got a lot of very valuable online branding experience I'm happy to like you to share this with you that work for you if you had me and Nick as a total at 25% between the two of us okay I'd be willing to share with Deborah or Peter percentages way out way out of the ballpark I mean we're looking at a combination of 20% your even went at 20% goes way beyond I'd be willing to go put up half the money for 12 and a percent it's a twelve and a half percent yes I know I'm not going at it I'm being very clear I don't need to I don't want to share with another dragon this opportunity yeah all five dragons have offered chica the cash she needs but the array of complicated deals on the table means she'll need to give up anywhere between 10% and 30% of her business this confusing free-for-all of offers has only left her with more questions do you all have contacts in other countries to help this business be global I've certainly we I think we already trade at trade internationally okay and do you have the network in other countries to place it in the shops as you could do here and why haven't that work in Turkey okay eighty billion people okay all right thank you to you go I think it's time to make your mind up I know I'm sorry I don't wanna put any pressure on but I'm just you know a little bit that's it let it aside okay you didn't say your position on the whole contacts in other countries no do you know what I'm about to say those two words chica and I know that this might mean that you're not gonna choose me but you know what you need to make the decision because it's getting frustrating [Music] I'm going to go with Peter finally a deal as chica decides Peter Jones is the man for the job a partner in her company she can leave the den with the 30,000 pound she came in for but has given up a 25% slice of her business to Peter Jones I have ever seen somebody take control of the floor like that good at one point she had five dragons picture to it she's incredibly impressive what can I say I mean as my jewels would say I came to collect on I collected so I got I came for I feel good do they did it I need [Music] you

Channel: Dragons' Den

Views: 840,266

Keywords: bbc iplayer, british tv, british tv shows, watch uk tv online, watch british tv online, dragons, den, new, worst, pitches, funniest, moments, most, shocking, ideas, products, businesses, peter jones, deborah meaden, dragons den worst pitches, dragons den funny, dragons den series 17, dragons den 2019, shark tank, shark tank 2019, new dragons den, new shark tank, tej lalvani, touker suleyman, john boff, bricklaying tutorial, dragons den full episode, ecospot

Id: L6ZDm_BKbB8

Length: 15min 4sec (904 seconds)

Published: Fri May 22 2020