[Music] [Applause] [Music] you are face to face with the face of fashion for 1958 the great airborne b-58 Buick restyled from Road to roof 1958 s exciting answer to public demand for a car styled in tune with modern living you can tell a 58 Buick at a glance it's the car that will attract the public's eye and it's up to you to turn Buicks I appeal into by appeal you get the order by pointing out to every prospect every feature that's brand new Buick new 458 and you have the greatest line of cars in Buicks history to brag about you have the great special series styled powered and priced to meet and beat competition you have the lovely lively century series and there's the extra room a Super Series to step them up to the great Roadmaster 75 series extra plush this year and at the very top of the b-58 line the incomparable new limited series luxury unlimited for purse and personality that insists exclusively on the best so there it is the line of cars that blankets the market of new car buyers the line of cars you can sell because it has everything styling I appealed and solid prestige in appearance performance and value the b-58 low long wide look is a fact Buick is lower longer and wider with full Headroom and full road clearance for 58 Buick is almost two inches longer and more than three inches wider every line of the body designed to emphasize Buicks sleek new road hugging silhouette the sparkling new squares of the fashion aired dynastar grille shimmering like jewels on black velvet break through the barrier of tradition with bold individuality and this beauty is practical too for its wide open design admits a great deal more air for much cooler engine operation the massive front bumper emphasizes Buicks eager to go look and gives even greater body protection with the wraparound all the way to the front wheel opening good looks and safety also join in the location of the parking and turn lights far enough from the headlights to be seen night or day they define the full width of the car yet remain an integral part of the front end design note how the smart new lines of the hood and fenders also emphasize that eager to go look and give the driver better close-up visibility under the bold headlamp hoods are the new best division headlights true dual headlights 100 watts from the two lamps for 25% more vision on low beam and 150 watts from all four lamps for 50% more vision on high beam for greater highway safety to top off the front end treatment just the right touch of chrome has been incorporated in the new hood and fender ornaments in fact the beautifully eager look of the front of the car is swept the entire length of the body with the Buick new sweep spear it starts up front wrapping around the headlamp hood then curves over the front wheel opening sweeps across the doors and finally blends into the rear bumper itself to gracefully accent the length of the car with flattering horizontal lines the rear wheel opening has been lowered to blend with this styling and even the wheel covers have been restyled on all series and above the rear wheel opening sweeping all the way back an innovation inside treatment distinctive new the rear quarter applique on the special and century models are the same except for the series designations with the super and the Roadmaster 75 rear quarter applique corresponds except for color in the ribbed insert and series designation the limited rear quarter applique is different in that a distinctive limited script and shield with three bands of louvers are used in place of the center area plaque molding along the sweeping top of the rear fenders are smart chrome moldings to further emphasize length as they flow gracefully back to become an integral part of the massive new twin tower taillights on the special and century models the backup lights are designed as a part of the taillight housing on the super and Roadmaster 75 the backup lights are incorporated in the bumper at the base of the taillight distinctively different the new limited has a tail light with gleaming horizontal rims that accent the cars long flowing appearance the husky rear bumper wraps completely around the car with the license plate frame an integral part of the fresh new styling on all series except the 40 the rear deck is carried straight back dipping sharply to accent the feeling of motion a distinctively handsome series designation script different for each series is carried on the rear deck molding along the lower edge unlimited and Roadmaster series gives an individual styling touch and also serves as the convenient handle for lifting the rear deck lid all other series have individual handles the rear window in the specials and centuries has been completely redesigned two and a half inches has been added to the height for increased visibility and the rear window is shatterproof safety plate glass of course just like the windshield in fact Buick uses safety plate glass instead of window glass all the way around the car for distortion free vision in every direction and other reason why Buicks the better buy the rear doors of Roadmaster 75 and limited four-door Riviera's have operating vent windows for better passenger side vision and for better ventilation of the entire car the two-door Riviera's in the Roadmaster 75 and limited series are distinguished with a decorative molding that gives distinction worthy of Buicks finest Buick new colors - 458 more than ever before with color selection expanded to 24 shades 15 colors are in fine duco nine brand new 458 and to meet the certain demand for the long-lasting luster of lucite paint there are five Buick new colors in this time defying new finish lucite is the new paint that has powdered metals right in its plastic base gives Buick that newly waxed look for years familiarize yourself with all the colors in both JUCO and lucite paint and the combinations recommended by Buick stylists - toning for 58 is divided at the Beltline for a fresh distinctive look remember that all two-tone paint orders must be in either do toe or lucite they cannot be mixed well now that we've covered Buicks exterior beauty 458 let's take a look at the prettier than ever roomier than ever interiors the extra spaciousness comes from extra Headroom a full half inch more Headroom in the front seat it's accomplished by nesting the seat deeper into the frame so as to retain Buicks extra deep super soft seat and ample legroom this back seat roominess and comfort to plenty of leg and Headroom and the deep foam cushion all the way across makes the b-58 the softest sitting restful relaxing full six passenger car on the road all interior trim is color mated with exterior finishes with a selection of materials specially chosen to emphasize Buicks luxury for true interior luxury popular practical toward abeam smooth as silk broadcloth fine quality genuine leathers and beautiful durable nylon offers this year in 140 different combinations new color has even been given to convertible tops there's a choice of seven shades 458 blending with the new colors and patterns are the new lines of the instrument panel the safety pad optional on the special standard on the other series has been redesigned for better appearance compact grouping of the instruments has been retained for added convenience and safety heater and air conditioning outlets have been restyled they present a smart new appearance and blend beautifully with the smart interior decor the new control knobs have a soft center insert for greater safety and heater and air conditioning controls are improved with larger sturdier knobs the steering wheel and horn ring have also been restyled to blend with Buick new styling the safety dish design has been retained but the spoke length of the steering wheel is reduced so entering and leaving the car is more convenient than ever Buicks popular 6 way power seat offers fingertip convenience for real driving comfort for every member of the family an option you can push with profit and Buick convenient trouble-free power windows are an option worth pushing to inside Buick or 58 outside Buick 458 come in front from the rear anyway you look at it do it got it this is a line of cars you can sell because it fulfills the needs the desires that demands of motoring America don't know your product inside and out every detail then make a good showroom presentation know the Buick story so well you can tell it well with inspiring confidence infectious enthusiasm give your best demonstration every time put the car through its paces then let your prospect put it through its paces and finally ask for the order to get the order [Music] Buicks brilliant new face of fashion styling is sure to catch your prospects eye and help you beat a path to his pocketbook and behind this glamorous exterior is another sizzling sales Story performance when it comes to performance is what you can't see that comes at the heart of the great performance of the b-58 Buick are the B 12,000 engine and two great Dynaflow transmissions improved variable pitch Dynaflow and the all-new slight pitch Dynaflow you can sell every one of the outstanding features of Buicks big 364 cubic inch vertical valve v8 even its name tells a story of power and performance 12,000 pounds of thrust on every piston every time a spark plug fires the power packed B 12,000 is the most advanced engine that can be built for today's gasoline's and that's a story of smooth dependable power you can sell your prospects where does the B 12,000 get this dependability it starts in the engine block newly proportioned and strengthened to match the punch of compression ratios as high as ten to one the modern oversquare design of the big four and one-eighth inch bore and short 3.4 inch stroke gives the B 12,000 the pep of an antelope and the long life of an elephant it's the most efficient engine for its size in the industry only one and nine-tenths pounds for each of its 300 horsepower and that's engineering you can sell in terms of economy with power and performance even the design of Buicks turbo dome piston adds power creating turbulence in the burning fuel mixture to produce a clean powerful thrust connecting rods are strengthened three ways for exceptional load carrying capacity and the sturdy forged steel crankshaft ensures smooth conversion of B 12,000 horsepower into Road power designing for deep breathing is as important as designing for strength and the be 12,000 engine is designed to breathe more deeply and fully than ever the air cleaner intake reaches right out front for cool air drawn in by the new larger fan both the two barrel carburetor and the new Quadrajet carburetor admit the right amount of gas and air to give the perfect mixture for maximum performance to reduce vapor lock the fuel pump is inverted and positioned away from hot engine surfaces and fuel lines have been located as far as possible from heat sources such as exhaust manifold and pipe the be 12,000 engine breathes deeply through larger intake ports and big exhaust ports instantly get rid of power robbing gases to give Buick power with a punch machine finished valve ports provide rapid intake and exhaust without vapor pockets that cut down power Buicks exclusive vertical valve design makes the most effective use of valve in head principles with a minimum of moving parts add the large valve diameters and you have one of the big breathing reasons why the be 12,000 engine is the most spectacular performer in Buicks history hi fast valve opening is provided by a new camshaft profile especially designed to power pack the B 12,000 engine spectacular performance is locked into the B 12,000 with self adjusting hydraulic valve lifters that ensure consistently quiet permanently accurate valve action under any driving conditions year after year the valve lifters are fed by a new high capacity oil pump that lubricates the engine with even greater efficiency Buick Center firing spark plugs ashore even fuel combustion and the hotter more perfectly timed spark from the redesigned coil and distributor make the B 12,000 the industry's most efficient powerplant with all the power of Buicks great B 12,000 engine it's a surprise to many the no engine vibration is felt in the car that's the way Buick engineers planned it with the nodal point mounting system that scientifically places thick rubber mounts at the points of least engine vibration new in 1958 is center of percussion engine mounting that uses four points of mounting instead of three the center of percussion mounting is available only with flight Fitch Dynaflow harmonic balancing of the engine itself helps further to ensure smooth comfortable performance nuoc engines are vibration tuned tuned to vibration frequencies different from the natural vibration frequencies of other major engine parts for even greater smoothness all Buick engines are micro balanced after assembly in addition to conventional balancing of each individual part to further ensure vibration free performance it all adds up to a power plant without pierre Buicks great be 12,000 engine two outstanding transmissions for 1958 improved variable pitch Dynaflow and all-new flake pitch Dynaflow transmitted be 12,000 power to Buicks rear wheels with incomparable smoothness variable pitch Dynaflow is one widespread popular acceptance since its introduction yet driving it is a brand new experience to the majority of Buick prospects in fact ninety percent that's nine out of every ten people who buy cars in this country have never had the thrilling experience of driving Dynaflow so what are you waiting for people who have driven 55 56 or even 1957 Buicks are in for a surprise at the new instantly responsive power of the great new Dyna Flo's 458 variable pitch Dynaflow is unmatched by competitive drives so to sell it you should know it well basically it consists of a converter pump the first turbine a fixed vane stator the second turbine and a variable pitch state the converter pump by the engine throws out a whirling flow of oil the oil strikes the veins of the first turbine causing it to turn just as a running stream turns a waterwheel this propelling force is multiplied and sent to the wheels setting the car in motion during initial acceleration oil leaving the first turbine travels to a fixed vane stator that redirects it to the second turbine now both turbines are transmitting engine force to the wheels as the first turbine increases in speed the oil gradually changes direction shifting from the front to the rear of the fixed vane stator causing it to freewheel by this time the second turbine is taken over by itself transmitting all the force from the engine to the wheels and Dynaflow acts like a fluid coupling transmitting power in a one-to-one ratio the transition from one turbine to the other is so gradual that driver and passengers can't feel it the variable pitch stator blades return the oil to the converter pump when the variable pitch stator blades are at cruising pitch the stator provides economical power at reduced engine speed when the pitch is switched to high-performance angle by flooring the accelerator the blades provide an extra surge of power by increasing the oil returned to the converter pump these various stages of operation do not occur at any set speed they automatically result from whatever speed and power are required from the car under any driving conditions and that's why Dynaflow is so highly saleable Dynaflow automatically instantly and smoothly adjusts itself to every driving demand that's the Dynaflow principle the big improvement in variable pitch Dynaflow 4:58 is in the stator vane originally it was designed with a starting angle of 4 degrees now it's been increased to an angle of 25 degrees that means a bigger bite for power with punch right from a standing stop and when you switch the pitch by flooring the accelerator you can show your prospects on automatic transmission passing power variable-pitch Dynaflow for 1958 is a big jump ahead of competition of course the 58th spotlight is on flight Fitch Dynaflow an entirely new transmission design that adds still more to be twelve thousand engine performance to important design innovations but flight pitch way out in front the replacement of the fixed vane stator with a third turbine to transmit engine power to wheels still more effectively and replacement of the two position stator with an infinitely variable pitch stator with vanes that can take any angle in their arc of movement automatically literally a million different positions the slightest change in pressure on the accelerator automatically adjusts the pitch to exactly the best angle for any driving condition when starting the engine drives the converter pump and the flow of oil sets the first turbine in motion the engine force is transmitted through the oil progressively through the three turbines from one turbine to the next multiplying the force directed to the wheels as car speed increases each turbine operating most efficiently in its own speed power range when the third turbine is turning be 12,000 power is transmitted directly to the wheels with new efficiency and new economy this new high efficiency of three turbines combined with perfect control of the infinitely variable pitch stator adds nimble new performance to Buick for 1958 performance you can sell for 1958 every Dynaflow unit will be built with a brand-new front pump seal of leak proof wear proof silicone rubber and each unit will be subjected to a water test under high air pressure as a double check for oil tightness and you can sell the ease and safety of selecting the desired driving range of Dynaflow to the selector lever is in a natural location for easy use you can keep your eyes on the road and your hand close to the steering wheel the variable pitch Dynaflow selector panel has part neutral drive low and reverse positions all placed in their most convenient relation to each other for daily driving flight pitch Dynaflow standard on the Roadmaster and limited series as a new selector panel Park reverse neutral drive and g4 great because flight pitch Dynaflow is so highly efficient in every driving range low is no longer necessary in at place buick engineers have put a great retarder or transmission brake when the selector lever is at GE a retarding force of oil is directed against the Dynaflow turbines for powerful braking down steep hills the G position is a safety feature for braking only you cannot accelerate in the G or grade position you must return to drive to accelerate the one is sure approach to selling either flight pitch or variable pitch Dynaflow is to make sure each prospect knows how Dynaflow performs now the only way you can show your prospect how Dynaflow performs now is to give him a well planned demonstration drive and a Dynaflow equipped b-58 Buick then when you have shown him how it works when you have him at the point where he hankers to drive let him drive let your prospect find out the instant response of be 12,000 power how smoothly it surges through either Dynaflow without the distraction of up shift or downshift of other automatic transmissions let's the performance story for the new airborne b-58 Buick a two-fold story that must be told you have the most efficient power plant in the industry the B 12,000 engine with the lowest weight 2 horsepower in any American production car you have two great transmissions to sell real Buick exclusives that offer the smoothest surge of all the power the B 12,000 engine puts out together they make the b-58 Buicks the one big car that's really light on its feet easy to handle a pleasure to drive give your prospect the chance to see for himself demonstrate Buicks peak of power performance to keep the prospect behind the wheel of a Buick [Applause] [Music] [Applause] the airborne b-58 Buick offers more salable features than ever before plus many great extras to help you sell Buick they add value to your customers Buick and add plusses to your commission checks there's Buicks new aluminum brake drums that's a story of safety to sell your prospects heat is the big problem in bringing a fast-moving car to a stop and as cars get bigger and heavier heat problems increase when a 4,000 pound car traveling 60 miles an hour is braked to a stop enough heat energy is generated in the breaks to run a 21 inch TV set for eight solid hours a few panic stops at highway speed make the brake drums so hot they expand and the stopping power of the brakes temporarily fades buick engineers have now broken the brake heat barrier two ways first by using aluminum to dissipate heat six times faster than the cast iron used in ordinary brakes second by making the design of the drums different radial fins and a unique cooling rib expose more metal surface to the air thus greatly speed up cooling to keep the brakes at consistently lower temperatures for greater safety inside the drum Hyperlight cast gray iron liners especially controlled in manufacturing to resist scouring provide lifetime dependable braking surfaces then to give Buick the greatest stopping power in its history even the brake shoes and linings are improved the brake lining is wider giving 7.7 percent more braking area for faster surer stops and the linings are almost 50% thicker to give them longer braking life these newer larger linings plus Buicks big 12 inch brake diameter and the hyper light liner and aluminum drum result in braking power that will withstand more than twice as many panic stops and still be ready from or standard on century super roadmaster 75 and limited Buicks new aluminum brake drums and safer bigger than ever brakes our features you can sell big break news on the special two for 1958 the series 40 breaks are bigger than ever a full two and a half inches wide the same size is used on the 1957 Roadmaster when you're telling your prospect about Buicks new brakes cilium on the power assist option power brakes of course use the vacuum from the intake manifold to help the driver put extra pressure on the regular hydraulic brake system for safer surer stopping power brakes are more convenient to the pedal has to travel less so it's closer to the floor that makes it easier for the driver to pivot is toll from accelerator to brake far less tiring in city traffic since the power assist merely adds extra pedal force the brakes operate as a conventional brake even if the power were to fail demonstrate power brakes every time you give a demonstration drive make power brakes another good reason why your prospects should make Buick they're by word in 58 Buicks safety power steering is another option that gives the driver a real assist like another pair of hands on the wheel to do the work of driving a pump driven by the engine provides a constant source of oil under pressure that's held in check by these valves when the driver exerts only two and three-quarter pounds of pressure on the steering wheel a valve opens sending oil under pressure to the steering mechanism the pressure of the oil takes over to turn the wheel for the driver Buicks safety power steering gives the driver pull time control of the car when there's no pressure on the steering wheel as in driving on a straight road the power assist unit is at rest so the driver has a true feel of the road it's easier to handle the car there's no fatigue from fighting the wheel there's nothing new to learn with Buicks safety power steering the feel of regular steering without any of the but wheels automatically return to straight ahead after turning a corner a blowout or inadvertently driving off the road onto a soft shoulder merely requires a little finger pressure to keep the car safely under control and parking is a breeze with Buick power steering a special valve takes over to give an extra assist for parking even a child-size bride can park effortlessly in the tightest space perhaps the most dramatic plus for Buick of all the fine equipment options is Buicks 4 season air conditioner Buicks air conditioner for summer comfort floods the car with cool dehumidified air working with Buicks winter time perimeter heating and ventilating system which 4:58 includes a radiant type under seat heating element and for 1958 Buicks for season air conditioner is better than ever with improvements that mean cooler air than ever quicker than ever starting at the very front of the car the condenser has been enlarged by almost 10% to increase the air conditioners efficiency and reduce the temperature of the air reaching the car's radiator then in a full shroud behind the dynastar grille that lets in much more air there's the new larger constant speed fan that drives more air for cooler engine operating temperatures in low-speed city driving yet reduces noise at higher speeds the capacity of the compressor has been increased to full 33% for quicker cooling and more cooling no matter how hot it is outside and regardless of the model you're driving the center outlet grille has been restyled and larger horses have been added to increase the amount of cool air sand into the car and the outer instrument panel outlets have been enlarged and restyled to admit more air for improved circulation in the car the evaporator has been enlarged too to cool the increased volume of air handled by the system and more insulation has been added to the blower duct to prevent loss of cooling before the cooled air reaches the car the new portable unit has extra big capacity to a commission maker for you since you can sell it to economy minded prospects will want to put their unit in their next car so talk up Buicks improved air conditioning to beef up your Commission's here are two more popular power experts to add to driving pleasure and your paychecks Buicks six way power seat adds the ultimate in driver comfort up and down adjustment forward and backward tilt adjustment and the customary forward and back adjustment it's a natural for the car which is driven by several members of a family the controls are located in the door armrest in the limited and Roadmaster 75 and on the seat side panel in the super century and special Buicks power window lifts add to driving comfort and convenience to by enabling the driver to control every window from his seat from controls conveniently located on instrument panel or each passenger to control his own window for just the right breeze to suit him when it comes to entertainment while driving Buick 458 offers eight radio antenna and extra speaker combinations so that you can suit every prospects taste and budget Buicks new wunderbar radio is luxury radio in every sense with great tonal fidelity here's a set that finds the stations for you at a touch of the Wonder bar on the set or the foot operated remote control switch located in the floor the set can quickly be changed to any of five preset stations by pushing a button and it can be tuned manually as well the sana Matic radio provides push-button tuning of five pre-selected stations and dial tuning it also has beautiful tone two antennas are available for either set an electric powered antenna for fingertip raising and lowering from inside the car or the manual antenna that's raised or lowered by hand and there's the optional speaker for the rear seat of closed models for the special pleasure of backseat passengers to fill the whole car with concert hall realism easy.i safety plate-glass is another aid to driving comfort appreciated by every driver the windshield with easy eyeglass is darker at the top to reduce glare and eye fatigue particularly on long drives the optronic eye available on buick for the first time this year is still another Buick extra for convenience and safety this little unit automatically switches the headlights from high to low beam when meeting another car without thought or action by the driver for what whether driving Buicks new wide-angle wiper blades are a real boon a full inch longer and with a wider sweep they clear a larger area on the big panoramic windshield for downpour driving they can instantly be set to clear a narrower area almost twice as fast and to go with them the automatic windshield washer press the button and presto a jet of solvent to help the wiper blades clean mud thrown up by passing vehicles or bugs that fly into the windshield that's real driving safety you can almost certainly sell Buicks safety group to every buyer in this group all included at one low price our backup lights glare proof mirror parking brake signal light instrument panel safety pad lower and the speedometer safety buzzer show them when you demonstrate sell them when your prospects ready to sign and there are extra pluses for Buicks popular estate wagons to this divided rear seat gives extra room either section or both can be lowered for more carrying space with passenger comfort and this junior seat increases the passenger capacity gives the children a seat with a view also for the estate wagons this smart chrome luggage rack for large families long trips extra carrying capacity no matter what the reason every Buick extra can mean extra money for you because it makes your prospects Buick mean more to him till the safety story in Buicks new aluminum brake drums larger longer wearing brakes send your prospects on the safety and driving ease of Buicks power brakes show your prospects how Buicks safety power steering makes Buick easier to handle and treat your prospects to the wonderful world of air conditioning for year-round driving comfort then go down the list of all the other great Buick extras sell them with the car installed at the factory for years of extra driving pleasure remember pluses for Buick main pluses for you [Music] oh yes oh yes oh yes in the case of huge versus mercury the d-o-t Court is back in session judge Joseph's car buyer presiding on trial to be judged and compared for styling performance comfort and quality the 1958 mercury versus the b-58 Buick you are Council for Buick you must present your case to judge car buyer thoroughly and effectively for mercury is out to penetrate your market in 1958 your case is simple and conclusive smash Mercury's claims by presenting the facts the facts on styling craftsmanship convenience comfort safety and performance build your case on these points for you've got the evidence the facts to prove Buicks superiority you have two exhibits to offer as evidence to mercury series almost identical you begin your case with Exhibit A the mercury alias the medalist alias the custom most recent addition to the Ford family and now Mercury's lowest priced car basically the mercury is a stripped down warmed over 57 model a look at the specifications would make it appear that the mercury compares favorably with a special but don't be misled the dimensions tell only part of the story the facts prove the real story in terms of styling the mercury can best be described as looking stripped down this becomes more obvious when you compare the mercury and the special side-by-side the contrast is clear and sharp modern sweeping lines of beauty for Buick angularity accentuated angularity for mercury and Buicks beauty is even more obvious when you compare the quiet elegance of the dynastar grill with Mercury's gaudy treatment so put in evidence for viewing this customer benefit face of fashion styling that calls attention to the good taste of its owner styling that will be fresh looking and desirable at trade in time less obvious features put mercury far below Buick and craftsmanship consider finish here you were looking over the hoods of the two cars at the reflections of windows Mercury's finish doesn't compare with Buicks note that the fuzzy reflection shows the orange peel effect peculiar to the enamel used on the mercury now contrast this with a sharp reflection from Buick smooth lustrous blacker finish long-lasting lekker that keeps its gloss in its color long after enamel dulls lacquer is easier to maintain and can easily be color matched in case of repairs remember too that the durable new lucite finishes are available to Buick customers at a low price put in evidence this Buick customer benefit smooth lustrous long-lasting paints little things of course very often become big problems for example loose wires are run over the inside of Mercury's deck lid compare this obvious shortcut with Buick securely clipped wire in conduit design so put in evidence greater reliability for viewing less danger of disrupted operation due to shorts now consider bodies note the inferior alignment of joints and moldings on the mercury a strong case can be built on the superior construction of Buicks body by Fisher so put these customer benefits in evidence for Buick superior quality construction and craftsmanship offering beauty and longer life Mercury's doors offer further evidence of Buicks convenient superiority over the entire mercury line to secure the locks from the inside mercury owners must slide stiff acting arm pinching levers from the outside they must be key locked Buick owners of course merely push an easy acting button from the inside and can conveniently lock doors from the outside just by closing them with a latch depressed adjusting Mercury's vent windows is a distracting sometimes knuckle-busting operation compare this with Buicks convenient crank operation enter as evidenced these Buick owner convenience features the vent pane is easy to position it stays in position and when it's cranked closed it can't be opened the inside story of the mercury line presents a case for Buick conveniences based on irrefutable facts mercury has almost one inch less Headroom than Buick for many drivers this is the inch that means discomfort getting in and getting out of the car so put in evidence what Headroom means to the Buick driver convenience unmatched in the fine car field even things like Mercury's overhanging glove compartment stand out as more evidence of Buick convenience superiority Mercury's glove compartment is awkward to open and small and cramped when it is open on the other hand Buicks large roomy glove box is with an easy reach of the driver it's large and its door can be used as a snack tray mercury is one ashtray is hard for the driver to reach Buick offers two convenient ashtrays of course enter as evidence thoughtful convenience features extra attention to details that make Buick truly a luxury car consider Mercury's heater not in the same league with Buicks heating system in mercury the heated air chills on its way to the backseat area making a cold draft in Buick the exclusive underseater radiant heater rewards the air for backseat passengers and enter this as evidence maximum driving comfort even on the coldest days for backseat pass as well as front seat passengers mercury has a less comfortable ride and again the facts prove it it's old-fashioned ladder type frame with curved side rails can't compare with Buicks modern ex-member frame for resistance to twisting and overall ruggedness and strength the extra cost mirco Matic transmission falls far short of Dynaflow performance any car buyer can immediately tell the difference between Mercury's jumpy Ford Field and the smooth responsive Dynaflow Dynaflow smoothness it's effortless response its confidence-inspiring feel our customer advantages only a demonstration ride can prove mercury uses Hotchkiss Drive to transmit power to the wheels that means the rear springs must absorb driving thrust as well as cushion ride Buick uses torque tube Drive to absorb the driving forces leaving the spring is free to cushion the ride and in contrast to Mercury's buggy type leaf springs in the rear Buick uses coil springs with nothing to do but cushion the ride here's evidence of Buick comfort Buicks unrivaled miracle ride a positive customer benefit only a demonstration ride can prove and it will prove it safety is another point you make in case for Buick severe windshield distortion for example is a constant source of eyestrain and driver fatigue on the mercury compare this with Buicks distortion-free windshield be sure also to make the point that there is safety plate glass in every window of every Buick Mercury owners can't even buy safety play glass inside windows so submit this concrete evidence safe distortion free driving and restful sightseeing for Buick owners and passengers the mercury instrument panel is an awesome clutter of bric-a-brac in sharp contrast to simplicity and convenience of Buicks instrument panel and note that Mercury's panel has no instruments to indicate while pressure and generator readings just lights to inform the driver that something's gone wrong contrast this with Buicks constantly indicating gauges put in evidence these benefits to the Buick owner continuous positive knowledge of oil pressure and generator charge knowledge that can pay off in recognition of signs of car trouble before damage is done protection for the drivers protection for the car note the design of the horn ring on the mercury Buicks full-circle horn ring permits the driver to sound a warning instantly without looking at the wheel no matter what its position mercury is headlight dimmer switches position so the drivers foot can easily hit the parking brake by mistake this is an annoyance that could cause trouble the Mercury's brakes are only 11 inches in diameter only 190 square inches in area and mercury so called self adjusting brakes are not available on the stripped-down model for any price the specials break story is tops big 12-inch drums 213 square inches of brake lining tests at the GM proving ground prove the specials regular breaks outperform every competitor stop quicker and resist fade far longer and for those who want the ultimate Buicks outstanding new air-cooled aluminum drums are available on the special at very low additional cost the sports car Illustrated award to Buick and the coveted NASCAR award are national recognition that aluminum drums represent an engineering achievement that means unparalleled brake performance and reliability for Buick honors aluminum drums are an industry-first exclusive with Buick Buicks big 15-inch wheels help keep Buick brakes cooler and contribute to longer tire life so put in evidence these outstanding safety features the high point of your case for Buick is the power story the mercury uses a 235 horsepower v8 engine that simply can't match the specials lively 250 horsepower vertical valve v8 and the facts exposed Mercury's nationally exaggerated performance claim based on more power per power let's look into that claim the mercury has a curb weight of only 3,000 964 pounds and 235 horsepower so for each pound of car weight mercury has 0.059 horsepower the special weighs a healthy 4304 pounds and the specials be 12,000 engine develops 250 horsepower so for each pound of car weight the special has point oh five eight horsepower bus while Buick has 340 pounds more weight that contributes so much to Buicks better ride mercury bases its performance claim on only one thousandth of one horsepower per pound more than Buick a canary could fly on the difference now let's examine Mercury's claims still closer horsepower is available power torque is usable power driving power passing power the specials great engine develops 380 foot-pounds of torque at 2400 rpm that means that for each pound of car weight the special has point oh eight eight foot pounds of usable power the mercury engine develops only 325 foot-pounds of torque and at the significantly higher speed of 2600 rpm so the Mercury's usable power per pound of car weight is only point Aurel 8:1 bus contrary to Mercury's claims the fact is buick actually develops more usable power per pound of car weight and at a lower speed Buicks extra torque per pound of car weight developed at lower engine speeds means that Buick has extra passing power at passing speeds this is incontestable evidence any Buick prospect can appreciate performance where it counts so much for Mercury's claim of performance Exhibit B gives evidence of an open-and-shut case against mercury the Monterey is typical of the rest of the mercury lion higher-priced but basically the same as the stripped-down model with a little added chrome the Monterey is equipped with a bigger engine 312 horsepower but even this admittedly hot engine does not give mercury buick performance and here are the facts that prove it the axle ratio of the Monterey is 2.6 9 to 1 Buick engineers of the specials axle ratio at the optimum three point two three two one here's what this means Mercury's engine turns to point six nine times to turn the rear wheels once Buicks engine turns three point two three times to turn the rear wheels once since a gasoline engine gets its power from turning Mercury's reduced engine revolutions reduces Mercury's passing power accelerating power at normal safe operating speeds and there's still more to the story in traffic and city driving the motor a slow rear axle ratio forces the transmission to shift constantly to compensate for the lack of torque of its slowly turning engine this is especially objectionable in cars equipped with mirco Matic transmission to compensate for poor performance in city traffic mercury offers its motor drive mirco Matic transmission as an extra cost option but to get the improved performance they have to pay for mercury owners actually have to go to the truck of punching the high performance bar so enter as evidence the fact that at no extra cost Buicks better engineered combination of axle ratio engine performance and transmission design puts peak performance in the usable range and once again a demonstration will prove it Mercury's push-button transmission control in contrast with Buicks handy lever is extremely inconvenient when rocking the car and when maneuvering into or out of parking places and believe it or not in the face of Buicks theory or 'ti you can prove the Monterey actually costs more than the special that's right across the board the Mercury Monterey costs more than the special that concludes your case the evidence clearly shows that the medallist is not in the same class with the special and that the other Mercury's merely cost more than the special there should be no question left in the mind of any car buyer who judges the differences between mercury and Buick the decision will be Buick or 1958 superior to mercury in styling in craftsmanship in engineering in performance inconvenience and in comfort just recently with this mailing piece mercury presented its story to all 55 and 56 Buick owners mercury itself admits Buick is a fine automobile and that Buick owners are people of taste therefore we owe it to our 55 and 56 owners in fact we owe it to all drivers to show them Buick so they can enjoy Buick 458 the better by by far [Music] when you use the phrase miracle ride to describe a smooth highway comfort of the airborne b-58 Buick you're right in 58 Buicks always fine ride has been so improved it truly is miraculous you can sell Buicks ride you can use it to get prospects to the showroom to whet their appetite for a demonstration to get their name on the dotted line if you know the facts and how to present them so let's see what's behind the miracle ride of the great view airborne 58 Buick Buicks rugged frame is the foundation of Buicks ride its rigidity its resistance to twist are definitely superior the reason for Buick superiority is the stiff and rugged steel twisting in all normal driving and besides that all members are double riveted and welded to the extra deep and extra heavy side rails competition doesn't even compare Buicks side rails are widely separated so the body can be nested between the rails for the lower than ever b-58 silhouette without loss of head or legroom Buicks smart good looks are thus uniquely functional a high-fashion car easy to enter and leave and a roomy joy to ride in and the nesting principle means a lower center of gravity that means easier handling better Road ability all vital parts of Buicks miracle ride furthermore Buicks great ex frame is the solid support for another Buick exclusive torque tube drive that also adds to the comfort of Buicks ride of course you must know the reasons for the customer advantages of Buick store Cube in order to sell for to the tremendous thrust developed by an engine is transmitted as a turning or twisting force along the propeller shaft through the differential to the rear axles the twisting force turns the rear wheels and moves the car forward and here is where a basic law of physics takes effect this twisting force is accompanied by an equal counter force or reaction in the opposite direction this means that the rear axle housing wants to turn backward so the engineers problem is to absorb this very powerful but unwanted force practically all competitive cars do it with leaf springs in the rear the leaf springs are essentially short levers fastened to the rear axle housing so it kept turned backward this is the so-called Hotchkiss drive and it has a number of basic drawbacks obviously the basic function of a car Springs is to cushion the ride if in addition the springs must also prevent axial twists they have two jobs to do at one so they can't do either best part time springing can only mean part-time riding comfort in the Hotchkiss drive the springs must be stiff and heavy to absorb reaction forces too stiff for comfort even when the springs are too stiff for full comfort drive thrust still twists the back end on a fast takeoff that forces the rear of the car down and causes a leapfrog start and also leaf springs transmit road noise and vibration through the frame to the passenger compartment now consider Buicks torque to drive the torque tube is a hollow steel tube surrounding the propeller shaft solidly coupled to transmission and rear axle along with the strut rods it absorbs all the driving thrust completely independent of the car's Springs that's because the torque tube is a lever - it's far longer than a leaf spring and a longer lever arm takes less force so it can do a far better job of absorbing thrust as well as noise and vibration so Buick Springs can be full time Springs because they have nothing to do but cushion the ride full time springing means full time comfort coil springs all around coil springs are the best there are for ride that's not all Buicks rear-end geometry means greater stability greater comfort on curves and the reason is very simple the forces that move a Hotchkiss drive car forward are divided and applied at the rear of the car you can demonstrate this to your prospect by pushing a pad across a table like this the pad will wobble as you push it along a curved path but in doing the driving forces are concentrated at the forward end of the tour tube near the cars center of gravity that means stability comfort on curves and you can prove that to your prospect by pushing the pad with one finger near the center of a pad like this let your prospect try it now when it comes to air arrived Buicks torque tube drive is all set for air suspension other times we'll have to confirm to some system of levers in order to use air suspension not do it keep that in mind because torque tube drive is a Buick perfected feature that Buick has been building and testing for years torque tube drive is time proved in millions of viewings so now let's see how this great new across-the-board option air poisson still further improves Buicks great ride any steel automobile spring coil leaf or torsion bar has this major drawback it cannot change its degree of firmness once it has been set by the suspension engineer if the engineer designs a firm spring his automobile will have a good ride on bad roads and a bad ride on good roads a soft spring of course bounces you around on the bumps and ruts of a bad road but gives a good ride on good roads so no matter what the best steel spring is a compromise furthermore a steel spring can't compensate for load an empty car rides high a loaded car rides low if the load is unbalanced or the car is taking a curve the car also leans the ideal is a suspension that can change its degree of firmness as road conditions change a spring that will keep the car level and at the same height regardless of the weight of the load and its distribution and the spring that won't transmit noise and road shock sounds like a miracle well Buick has accomplished the miracle with the miraculous new air poison that floats the car on four cushions of air Buicks miracle ride with air poison the ride that provides three great sales advantages variable rate springing automatic leveling and operation bootstrap part of the system is the compressor belt driven by the engine that keeps the storage tank full of compressed air at a hundred pound pressure the air is piped from the tank to the four air chambers that replace the four steel springs the bottom end of a metal plunger or piston is attached to the axle on its top end rests the diaphragm of the air chamber attached to the frame when the wheel strikes a bump the plunger moves up forcing the diaphragm into the air chamber where the compressed air in the chamber smothers the road shock consequently Buick passengers literally ride on air on smooth roads the ride is soft 40 percent softer than even Buicks all coil springs and when the road is rough and the wheels what about the shape of the plunger and the air chamber automatically increases the degree of firmness of the suspension the rougher the road the greater the degree of resistance to wheel bounce and therefore body bounce the smoother the road the less the resistance so there's a constant cushion of air with just the right degree of resistance to wheel bounce at every instant this constant cushion of air is responsible for variable-rate springing the first of the three big sales advantages of air poise suspension the second big feature of Buicks airpo suspension is automatic leveling a system of leveling valves keeps the car at the same height regardless of the number of people or load in it when passengers enter or leave the car additional air automatically enters or leaves the air chambers to return the car to its correct height the system also corrects for unbalanced loads by adjusting each individual chamber as necessary to keep the car level from side to side as well as from front to rear operation bootstrap is the third big feature of Buicks air poise suspension when the driver pulls this lever another miracle happens the system's normal control valves are locked out and air is sent direct to all four air chambers so the car frame Rises nearly 5 inches practically lifting itself by its bootstraps and how handy that is for changing tires or getting out of mud or sand of course the way to sell Buicks air point suspension is to demonstrate begin your demonstration by putting your weight on the rear bumper show your prospect how the car momentarily sinks then returns to its proper level despite your weight then on the road give the car a real workout prove how ruts potholes and bumps are smoothed out miraculously and how turning twisting roads are a breeze with the road hugging sure-footed new airborne Buick remember to talk up safety power steering - since air suspension can be ordered only with a power steering option Buicks great miracle ride comes from you explained engineering features know the facts of other Buicks exclusive extreme construction for greater strength greater rigidity and greater stability Buicks exclusive torque tube drive that drives the car from its center of gravity for Road hugging stability and comfort in every driving situation Buicks exclusive all coil springs whose sole job is to provide comfort on any kind of Road and Buicks air poses pension on the only Chevy in the industry already best adapted for the supreme comfort of riding on air know these facts then present the facts convincingly on the showroom floor and demonstrate the results on the road to sell Buicks miracle rides and air poise suspension [Applause] [Music] [Applause] [Music] here they are the little tree with big car price tags then here's the Buick you're selling at little car prices now that can mean extra sales for you extra dollars for you it's up to you to make those extra sales by giving every prospect the full story of the special the full story of the specials big advantages big car appearance big car comfort and convenience big car performance and ride and big car extras that are standard equipment all at little three price levels appearance is important because your prospect wants a car that will look as smart next year as it does today the styling of the 1958 Chevy will catch the eye of a lot of people but Chevy prospects are your prospect stand at similar prices or even less you have a lot more to offer the 58 Ford is merely a slightly warmed over 57 all Ford has 458 is a new grille and new taillights Plymouth 458 has even less new trim and new prices suddenly it's 1957 but Buick is dramatically new dynamically different anyway your prospect looks at it Buicks got it consider grilles flimsy stamped sheet metal flemeth got rid of that dull metal lower grille replaced it with a painted splash guard Buicks new grille looks substantial is substantial made in two part it's solid diecast chrome plated and polished for lasting brilliance the dynastar grille is functional too all that black space is air space and the full width opening means better air circulation for lower good temperatures consider headlight trim no chrome on any of the little three ford headlight trim is just plain paint the others are dull looking metal then plymouth buries its parking in turn lights so deep under the headlight put it's difficult to see the b-58 bold headlamp design is distinctively different distinctively Buick from the graceful curve of the sweep spear around the headlamp hood to the gleam of the twin chrome headlight rims Buick smart elegance will appeal instantly to your prospects so pointed out Buicks parking in turn light is away from the headlights far out at the edge of the car so drivers approaching from the side can see it Plymouth's bumper is thin and flimsy looking Buicks bumper is massive as strong as it looks for solid protection to the grille and the car the side trim shows how Ford and Plymouth both cut corners thin poorly fitted and skimpy Buicks long lowness is emphasized by the well fitted graceful sweep spear this is styling you can sell that's the way they stack up on the outside the big special and the little free now let's look inside you can tell at a glance that Ford materials and workmanship aren't up to Buick standards where Ford uses cloth its of noticeably poor quality carelessly installed plymouth interiors are no better badly cut poorly fitted upholstery and wide use of plastics stamp Plymouth indelibly cheap the headliner in Plymouth is made of pressed Ford a hard material that echoes and amplifies already harsh Road noises to an uncomfortable level Buicks lecture II comes from lavish use of durable attractive fabrics set off with color mated quarter beam and handsome modern patterns everywhere your prospect looks you'll see materials and Preston ship far beyond the price tag now this is quality you can sell contrast the gaping forfeited moldings in Ford with Buicks carefully made in fitted moldings or this chrome windshield frame that doesn't match the curve of the Plymouth roof we're doing perfectly matched and carefully fitted molding now after all craftsmanship is vital to the appearance of the car and Buicks traditional craftsmanship use the look of luxury that will give your prospect pride of ownership every year he drives his Buick now comfort and convenience another of Buicks big car advantages you can sell over the little three consider roominess missed average size man is sitting in a 58 Ford a Ford 33 inch Headroom just isn't enough for comfort plymouth brags about its 35 inch Headroom but it's a snare and a delusion plymouth gives the driver normal actual headroom and ford because he sits up on a stiff hard seat his head always close to the road the Ford front seat is uncomfortably thin and stiff all the way across to the Plymouth seat is too thin and hard in the center for comfort and it's so close to the floor it forces the driver to keep his legs almost horizontal a tiring position but the special offers big car comfort true passenger roominess the specials 35 inch Headroom gives the driver ample space overhead then to exceed is deep soft and comfortable it's full thickness from its full springing and padding its high enough for fatigue free driving its softness actually stretches Buicks Headroom stand because the Dynaflow transmission tunnel floats almost to the floor before it reaches the seat Buicks front seat is as thick beep soft and comfortable in the center as it is at the side driver convenience is as important as comfort and neither gets much consideration in Ford the Ford glove compartment is at the far right end of the dash out of the drivers reach and the compartment isn't full-sized space is lost because the Ford heating duct passes through the compartment and forth under - heater has three stiff operating controls to be adjusted and readjusted to keep passengers from freezing or roasting the ford instrument cluster is visible only because ford cuts 1/3 of a circle out of a horn ring awkward for the average driver for chooses lights instead of gauges for oil pressure and generator now this system is fine if you want to know about trouble after it happened pour juice is tiny hard to see turn indicator lights widely-separated Ford's instruments and indicator lights seem to be placed for geometric pattern rather than driver convenience now here's the drivers eye view of the plymouth panel with the same kind of driver in convenience plymouth put this tiny glove compartment out of the drivers reach - and low or the door can find the needs of passengers plymouth 1 ashtray is an awkward reach for the driver Plymouth's under - heater has these old-style defroster outlets forcing the driver to fit his driving position to the area they clear to make Plymouth's instruments visible they had to cut the horn ring to half a circle even more inconvenient than forth and here again corners are cut with lights instead of real gauges supplement even goes a step further by eliminating one turn light indicator plymouth leaves the driver in the dark if he makes a mistake plymouth panel is typical as a little trees lack of quality the lack of planning and consideration for driver in passenger bus Buick instrument panel has the look of quality and the feel of convenience for driver and the passenger the centrally located glove compartment is easily reached by anyone in the front seat the door opens perfectly level providing a trade for refreshments and it's extra-large for the trip needs of an entire family no awkward reaching no spilling ashes to ice trays convenient for driver and passengers are standard on Buick Buicks heater controls with safety rubber inserts are easily operated readily accessible they quickly adjust to flood the car with draft lifts comfortable warm through Buicks perimeter eating system and four zero weather foot comfort for backseat passengers the exclusive and receipt radiant heater is another standard feature on Buick Buicks clear uncomplicated instrument cluster is designed to be read at a glance the full horn ring doesn't interfere with vision and enables the driver to sound the horn no matter what the position of the wheel am Buicks accurate easy to read gauges warn the driver before it's too late even Buicks easy to see arrow shaped turn indicators were designed with the driver in mind when it comes to performance and ride none of the little free can compare to Buicks big car luxury will give you that sales story after the operator turns the record [Applause] muak speak up our performance starts right up front with a be 12,000 engine its Buicks exclusive vertical valve v8 with center firing spark plugs for unrivaled pep and long life it's the industry's most efficient power plant according to one of the nation's largest independent gasoline research laboratories the be 12,000 engine is advanced as far as the octane ratings of our nation's fuel will permit this means top performance with maximum economy it assured your prospect the power he needs when he needs it the be 12,000 power is transmitted to the wheels through to great Dynaflow transmissions giving your prospector choice the improved variable pitch Dynaflow that lets the driver switch the pitch for the power to pass and the all-new triple turbine the flight pitch Dynaflow with the infinitely variable stator that adjusts the pitch instantly automatically for the right combination of power and economy for every driving situation flight pitch Dynaflow is so efficient there is no need for low so new it has a built in transmission brake to slow the car down grade oh great Dynaflow transmissions will help you sell Buick because Dynaflow is the smoothest transmission in the industry Dynaflow is the transmission the transmits a smooth surge of power to the wheels without the jarring upshift and downshift common to other automatic transmissions the dyno floor selector lever is naturally located convenient for fingertip selection of the driving range even with the drivers hands on the wheel Dyna flows selector lever has automatic stops in the most frequently used driving ranges it's easier to use than any other type besides adding convenience for the driver Dynaflow smooth transfer of power is an important point of driving comfort so demonstrate it to your prospects and you can demonstrate the comfort of you Excel the roto float arc tube is the basis for Buicks Boulevard smoothness and it's still exclusive with Buick muic torque tube it takes up the thrust of the drive shaft absorbs the twisting force of the axle Buicks all around the coil springing is thus free to do just one job smooth out the road then for 1958 Buick has introduced air ride true air suspension with passengers and car riding on four columns of air for variable rate springing comfort that adds new dimension to Buicks miracle ride and of course the specials big car size adds a lot to riding comfort the special has a long wheelbase as much as four inches longer than the little three and that means comfort weight is important to ride to gives a car stability gives the driver confidence through security then look out a special leads with big car wait for big car comfort selling Buicks big car extras standard on the special is the way to clinch your clothes the special offers so much more than the little free Buick uses safety plate class all around the car rear window all side windows as well as the windshield the extra convenience of crank operated vent windows for positive adjustment the big trunk well-planned for maximum usable luggage space with no luggage damaging spike as in Plymouth wires are safely enclosed in conduits and Buicks gas filler pipe goes under the floor of the truck thick fiberglass soundproofing under the hood and extra insulation and sound deadening material throughout the car rain moldings that run back beyond the doors to make sure no water will drip into stained treasured upholstery bamboo it gives the convenience of a foot operated parking brake set with tiptoe touch release with fingertip pressure Buick means quality driving comfort and pleasure solid value so much more in Buick for so little more based on factory suggested retail prices Buicks 46 are is only one hundred and seventy-five dollars more than Chevrolet the special is only a hundred and fifty five dollars more than the Ford Fairlane the special is only a hundred and fifty three dollars more than Plymouth Belvedere now those figures really mean your prospect can own and drive Buick for only $58 more down payment than Chevrolet fifty one sixty six more down than on Ford and only fifty one dollars more now than on Plymouth the special costs only five dollars and 32 cents more a month than Chevrolet on a 24 month contract only four dollars and 77 cents more than Ford and only four dollars and thirty nine cents more than Plymouth use these figures make them sell for you the difference is less in a pack of cigarettes a day here's another angle the little three are putting out high-priced models compare their prices the Buicks special convertible lists at three thousand forty one dollars chevrolet impala convertible lists at two thousand nine hundred and seventy three dollars twenty cents only sixty seven dollars less than Buick the Plymouth Fury a hardtop not a convertible lists at three thousand sixty six dollars and fifty cents and Ford's skyliner convertible sells for three thousand one hundred seventy two dollars and sixty nine cents and none of these cars has the big car quality luxury and prestige of Buick so go after little pre prospects show them and sell them Buick selim Buicks appearance Buicks comfort and convenience Buicks performances ride and Buicks big car extras standard on the special then show them dollar for dollar Buicks their best buy for so little extra they get so much more so much more real driving pleasure so much extra value use all your sales ammunition to prove to your prospects when better automobiles are built Buick will build them and they're building them now [Music]
