There is one thing every
large blogger in the world has in common, and that is if they started completely
from scratch today, they would grow their blog ten times faster
and do most things differently. Why? Because they've actually learned
what not to do and what tools to use to amplify their growth. In this video
and reveal some of these tools and explain how to use them to create
and grow a better blog. But before we get onto that, let's reveal
the biggest problem you have right now Wix, Squarespace and blogger.com all try to convince you
that they're the best tool for the job. Would you build a website? *muffled speech* these ads
keep saying that they're cheap easy to use and hassle free tools
that almost guarantee your success. But that's simply not true
because they have three glaring problems that can and will ruin your blog over
time. Number one,
you don't own any of your content. That's right. You can't take your files
and move them anywhere. Else, because the files,
they don't belong to you. They belong to the platform. You'll be forced to use the same platform
for the rest of your blogging days. And if they ban you,
or go out of business, it's all gone in an instant.
To protect yourself against this. You need to use a service that allows you to access
and move your website files at any time. This can be achieved with a dedicated web
hosting provider, like Hostinger, DreamHost, SiteGround, Bluehost, etc.. There's actually a ton out there. But before I talk about
which one is the best. Let's go over to more problems with
website builders like Wix or Squarespace 2. These platforms are not scalable
or flexible, which means your blog won't be able to grow together
with you and your readers. 3 They aren't discoverable platforms
like Wix or Squarespace allow for a visually pleasing product,
but it ends up being slow and has severe disadvantages
when trying to rank higher in Google or other search engines because you can't dive deep enough
to make the necessary changes. All of it is pretty much surface level,
but I'm not just mentioning this to be mean. Using this information,
we can actually reverse engineer the most important aspect of a successful
long term blog. 1. you need to be able
to own your content and take it anywhere. 2 The platform
needs to scale up together with you. And 3 it must be discoverable. So what do you use? How do you create something
that's going to be almost future proof? Well, you build a the perfect solution
yourself from multiple tools. You use a web hosting platform plus
a WordPress content management system. Web hosting will act as a storage
for all of your content. You'll be able to download your files
from the server and upload them anywhere else you want at any time,
giving you full ownership and allowing you to scale server size
anytime you want. While WordPress
will act as a control panel for all of it. Making it extremely simple
to publish new content and making sure it's visible
and discoverable. The Web hosting platform I found to be
the best for blogging is SiteGround as it easily connects with the web hosting
plus publishing interface parts. And this would only cost you $48
for a 12 month period. While solutions like Wix or Squarespace
are easily over a $100 a year, setting it all up
only takes a couple of minutes and you still get to choose
from loads of free templates to make sure your blog looks great. So the whole website creation process is
actually not as scary as you might think. If you're not that great at design,
just pick a theme and roll with it. This is a blog template I've just yoinked from the WordPress
template library. To publish articles all I need to do is use the WordPress control panel
to write and format at the blog posts. I can add images, tables, videos,
Spotify links, and much more. The best part is that all of my content
is neatly organized inside WordPress, and once it's published,
it appears on the web site automatically. Of course, you'll have
all of these traditional tools like saving your posts as a draft
until you're ready to post and scheduling them for
automatic publication at a certain date. Or simply edit them whatever you want
Working with the WordPress editor is really like working with Microsoft Office
or Google Docs for that matter. It's really simple to get into,
but if you want to get something fancier, you can always download
free plugins that other people made. Like. This social share plugin allowing your content to be shared
through social media with one click as well as plugins like rank math,
allowing you to customize the SEO of each and every piece of content
you publish individually. Make sure the content that you're writing
gets as many eyeballs on it as possible by adding custom titles and descriptions
that your readers can't resist clicking. Then send you a website map to Google
automatically and have a better chance of being discovered
through a search engines. Because your readers will be able to find
you based on specific search terms. For example, the best movie
to watch on a Friday night, or the best office keyboard in 2022. This is the power of WordPress. However, in the back end of things,
we still have SiteGround offering you access to such tools
as the always online feature, which means
even if for some reason your website goes offline, siteground will show people a copy of it that they have stored previously
until your website comes back up. You'll also have access to statistics
showing how many people and from which countries are coming to your site
as well as how long they're staying. So you can strategically start
writing content aimed specifically at those demographics. And most importantly,
you have your website backups in case something goes terribly wrong. You can always restore your site
or just take the backups and move them to a completely different
hosting company. This way if the blog is truly yours
and you're getting the best of both worlds
for a fraction of the price. Now that you know the theory behind this,
you need to take action. So watch this video next
and they'll show you how to create and optimize your blog using siteground,
making sure you follow all of the best practices
and create a product that's flawless
