Ard Adz On Quitting Music, Jewellery Business, Making £2 Million, & More | CEOCAST EP. 134

from music I never made no bread bro like literally I never made no P I'm done with this there was a video of you in a mosque it was meant to remind people to pray and then it's gone viral for the wrong reason the speech had nothing to do with me saying I'm quitting music on you right now at least 50 bags in the wrong crowd you're like a walking Target yeah you can see like 10 men just I'm on the floor trying to take my chain my watch 57 jewers why jewelry I was into jewelry before I even made my first song before I even knew what rap was people know how much I've made off music yeah I'll be real jewelry is more still but I don't want people to know cuz then everyone's going to want to be a jeweler I want people to stay [Laughter] rappers ads I appreciate you coming on the podcast bro yes bro so for people who don't know who you are living under a rock completely bro introduce us um names our dads I was doing rapping for like 15 years of my career and yeah man now retired in it retired rapper I think I'm going to come to that later on in the podcast but this is like a end of an era podcast because you just released your last album pretty much yes yeah which is a which is a Madness because now it's like your whole life is going to transition as you call it yeah yeah I'm going to move on to that later on but just to understand who you are I want to kind of understand the man you became and the way to do that let's throw us all the way back to your childhood days yeah so who was as as a kid talking to me about your upbringing parents household all of that cool man so I was born um in St Mary's Hospital in padon in 1991 and um straight away my mom sent me to Morocco when I was like 2 3 months is it where um I'm not sure I think she's just busy working this that so yeah she sent me back home and then I came back when I was five and then that's when I started my life in London um I I lived I grew up in Brixton went to lro primary school and um secondary school went to Archbishop tennison's in kenon what was the ethnicity you like mixed like in brickton at the time uh when I first got there it was strong strong Jamaican Community when I got there in the is now it's more mixed in it but back then it was definitely a strong strong Jamaican community so what was school life like for you then if you're being the only Moroccan then um it was it was calm still man I liked it and it it was nice man like gr up in the Brit it was it was a mixed culture but obviously mainly Jamaican so I wasn't like the only person from a minor um Bor background about school life ald it was all right man it was good still yeah good grades that what was what was you like as a kid my grades weren't good I wasn't dumb but my grades weren't I was just naughty in it so I didn't feel like I should what's the point me doing the way I was one of them kids in it but I was always smart alhamd I had intelligence in it and I could always figure I thought I was too smart unless I didn't want to do the work okay it so were you not revised or that you thought you got this in a bag sort of thing yeah literally one of them man still so yeah man what was it like in terms of growing up in that environment obviously brickton be in a rough area at the time as well what was that like did you get brought into them crowds or yeah yeah straight away um I think I started getting into trouble proberbly with the police when I was like 11 years old for pett things like stealing out Lily wax and all of that stuff but um where I grew up in Morocco it wasn't like a culture shock for me in terms of like um the roughness and the ghet oness of it so Morocco was like that anyway it was just a little bit different is it do you remember growing up in Morocco like do you remember days yeah yeah I remember like I remember getting sent to the shop when I was two in t so I'm going shopping I'm 2 years old to buy milk come back I remember getting lost like and all of them things and that's how I'm proper proper you man them times but was that was it a safe place in Morocco or yeah yeah alhamd it's calm and safe man was it like the Arab countries where it's like they got strict laws in sense that yeah yeah not much criminal activity or nothing like that yeah it's just one of them so going to the shop obiously at 2 years old light work that yeah yeah it's C obviously it's the area everyone knows each other it's it's not one of them places where like I'm going to get kidnapped or nothing everyone's poor in it but you're poor together in it so when when you first came back here when you came to Brooks and then that whole aspect of that safety environment did you know that was gone did you know that that was no longer around you could no longer B to the shop like just like that if you wanted to or or was it like um I don't think my mom let me go out properly until I was about obviously I would sneak out but she didn't let me go out until I was about and I'm saying just to the shopping back till I was about 12 and that's old like in our culture in morocc that's old but obviously I was doing my thing F and it's sneaking out doing whatever whatever but um yeah she would always like make sure I'm in the house sort of thing yeah study shows that you know people who are brought up in their households and haven't got that much Freedom it shows that as they become older they get bit more Reckless and all that so do you see that within yourself um you know I was always naughty bro like I said I was always sneaking out um like I said I got nicked when I was 11 that was my mom's fing how why am I even in West End you know what I mean yeah so I was always like rebelling but um yeah yeah you you could say that man did you have siblings and stuff as well or no just me singles you're the only child yeah only child okay so what's that like when just abused it still them mom's always at work in it abused it yeah one of them ones man so when did you actually get into music cuz obviously i' I'd known about you for a while I'll be honest I've known you about for a long time right love so when did you actually get into music because I can remember listening to music when I was in six one time so this maybe eight years ago something like that right yeah yeah um so when was it actually for you when you started out so I think my first tune I recorded probably be like 06 that was on my computer around them times but I started doing music properly when I stepped out of jail in 010 um that's when I started taking it serious and putting stuff out on like spiff TV link up so around them days um I started to get a little bit of a name for myself in surrounding areas not just Brookton obviously prior in brickton every R was making music from that old7 but what made you want to go into it in the first place uh I think I came out of no was before I went Jo I put out a tune I can't remember what it was and then I put one out whilst I was Ino so I was in Ashfield prison in Bristol and they had a studio there and um I made a little tape in there with like five songs and shallow come to visit me one time in ' 09 when I was in jail and I gave him the CD and then he sneaked it out of the jail and then he's played gave it to the man then played it and then when I come out that tune people still playing it it was called uh Su brickton summertime that's what it's called yeah yeah and then when I come out and I was like ra this has actually got views like I just I kind took serious from there song must have slept yeah so what I want to understand is obviously one of the reasons why you left music here and we'll get into this later on deeper in the podcast but was to do with Islam right yeah so growing up what was your relationship like with Islam um I was very close to my Dean growing up still yeah man yeah 100% so when you got into music what was your thought train behind it cuz obviously for people who don't know and who aren't Muslim music in Islam is Haram pretty much right yeah of course so when you had started making music was there any sort of guilty conscience playing and you saying no I can't do this or yeah yeah 100% but what what it was at that time I was in such a bad place that was the least of my worries is U making music that's Haram I was doing Madness enough Haram so that um music Haram at the time was like I was looking at as this is a minor right now compared to what I'm doing anyway almost like a way out sort of thing or yeah yeah yeah literally so it's just one of them ones and um yeah the madest thing Al because of music I stopped doing the more evil harams like the ones that are worse from so it's one of them ones alhamdulillah alhamdulillah what did you go for jail for um it was when I was young it was uh robbery robbery what can you go into detail of that or yeah uh so not even Rob it's aggravated Burgery which which means what exactly um so we went into a house and someone was in there but we didn't know in it so oh is it okay yeah so the intention of full burglary and like but someone was in there yeah and you got caught by feds or something on the spot or yeah we got nicked on the scene as lit as soon as we come out we got nicked those was Bare police and all of that how how long are you in for then uh 3 years so half so 18 months was the sent so making music in them days obviously times are completely different you know barely any social media yeah I don't even think Spotify in them times or nothing like that no early stages early stages of it what was your distribut music on then was it just CDs and stuff or I was using um no I was was early 0 11 oh that would have been YouTube eror as well then yeah it was YouTube eror and early doors of like chuno okay so I was using that platform there but um yeah it was it was dead like you could only really and truly could only make money through iTunes and that was if um like supporters were physically purchasing yeah you got to buy a song for like 79p or something like that right yeah the project would be like a tener but if obviously I was 18 so at the time my supporters were like 13 14 15 yeah they a really got the bread like that yeah they didn't even got a bank account you know what I'm saying it just yeah it's just a mad time F so how did you actually survive through that then how did you actually make your money in the beginning of Music uh YouTube Money YouTube yeah straight AdSense did you ever have a job or anything like that on the side to keep I've never had a job day in my life swear yeah okay so in in those times like the money you can correct me if from wrong here but I can imagine it not being the great is if it's lying just on YouTube no it it was weak man it was like four bills a month split that with shallow as well for how long so like two bills really in in my own pocket a month it was going on like that for a while still that's my two bills a month that's saying that's barely enough to get by so we put out one tune um I remember me shallow and belley called brickton boy then that month the AdSense was like seven bills or something so we weren't mad it was like seven bills and was like yo to you at the time was that like seven bills like yo like yeah when we saw the seven bills we was guest was happy was like yo yeah like this is bread but obviously it was young in it you know what I'm saying and it's YouTube money but that inspired man in it to to keep pushing to keep going yeah what did you actually do to break the door down and get your name out there properly um man just flooded the net with videos bro in 01 I think that's when my name started getting out there just took it serious on it yeah just start flooding it flooding it video after video and then yeah when was like your first EP uh first project was early or 11 it's around like April or 11 times 11 times yeah and did that do well in terms of numbers or yeah done well on Hood tapes um Hood tapes. co.uk was a free website where you could download tapes back then it was a joint tape with me and shallow yeah down well I think we got the most downloads on the website was it was called pain I think the first one or life one of the two was so long ago what were any big breaks after that no no no I've always stayed independent my whole life so it was a thing where my journey wasn't one day yo a label phones me and then I go from having nothing to 300K my my my journey was step by step so every like month every two months every 3 months my brother just slowly slowly increasing like it was a journey more than a you get me one of them I was going to ask this later on on the podcast but I'm going to ask it now yeah as you just said that you've been independent your whole time mhm why is that is that so you can maintain control and release music when you want and how you want or was it because some labels who approach you for deals just didn't make any sense no sometimes I wanted to take the deal but give me that give me that thank you very much fire pizza you know we love the fire pizza around here make sure you get yours when you're watching C c as well you can either order it or they've got hundreds of hundreds of store around the UK around the world so chances are you got store their you so you can either go there or pick it up or go on fire.co and use the code in the description you can get some good discount but for now we're going to aage to resume this podcast in about 5 minutes unfortunately sorry about that but I'm starving right now and I need to eat make sure you look eat as well look at the juice on the pizza that's 1010 I'll save this for after the podcast so let's crack on let's get the show and Road and we can enjoy this together after it was just one of the main reasons was yeah I've never I call it a headlock I've never wanted to be in like the headlock in it what do you mean by that exactly like when you've just got to do [ __ ] when the label ask or when like you've got a manager just telling you yo yeah your coach leaves at 4:00 a.m. you're going to shoot in Bristol or you're going to shoot in this place at 5:00 a.m. make sure you get there it's a 12h hour shoot I got time for that all my video shoots have been no longer than like an hour or two and I just keep it stepping and that's the best thing about it is it it's the freedom in it but all of that like 14 hour video shoots that's Char fam I can't do that and then it's worse when you got someone telling you yo you have to do this or man's not paying you this month for so for me it was just one of them ones isn't it when you say it like that it's almost like you're working for someone else yeah and it don't make sense cuz it's my bars it's my music so why am I going to be a slave to my own music yeah don't make sense but not even that I suppose as well you can brand off and Branch off as well do your own thing like if you were signed to a label would you be able to do other things like you know drop merch and all that sort of stuff or that have to be so B man like a ban are in 360 deals this and that obviously I don't know how it works I've never been signed but I'm sure even if you are signed without a 360 you can't just start dropping merch and promoting it they're going to say yo you need to promote this this week on your Instagram you need to promote this you've got this coming at so what's a 360 that's when that's 360 deals um when the the labels got you for everything so show money oh L okay they just own you pretty much everything everything everything yeah you do a show they want a slice you sell eight b a weed to your bre and they want a slice of that as well they want everything from yeah that's 360 you said you say you said there yeah that you wanted to sign a deal what was it about that deal that was enticing you to be like yeah you know what this actually might be all right I had no bread in it at the time I had no peas and I think it was it was like a 40 50k offer it w much it waser even that long ago bro it was like 07 like that 1 or 18 something like that yeah yeah I was going through something I had no bread probably had like a quid or two to my name mhm and the labels um offer me now like yo you can leave a 50 Quid now but was some mad deal from that some 5 year thing they want my whole catalog 70 703 split oh it's that 50 Quid each year it it just went making no no 50 Quid for the whole catalog for 5 years yeah but it wasn't making no sense so that's 10K a year but I proper needed the PE and this is what they do sometimes is it and when they think you proper need the bread they'll violate they get you down low basically yeah I promise you if Nina went in their nines at the time with bare Jews they would offer them 50 bags you get but I think they knew yo this suit looks like he needs the bread so they tried to violate but obviously alhamd I didn't take the deal and then yeah bom fam was one of them ones give me an example how that work here so let's just say they're paying you 50k offer all the music you do offer all the tours merch whatever thing they decide to do with you in terms of your brand how much would they be making so I think it was I'm like that deal anyway what's up I'm like they give me 50K advance and then it's a 703 split to them so they get 70 I get 30 yeah so let's say the the the the project comes out what I've signed for um once I've Rec once I've recouped their 50 bags yeah then I can start eating 30% but what they don't tell you is to recoup that 50 bags you have to recoup it in your 30% so it's bare weird so that contract was Bare snaky fam so imagine yeah let's say the album does 100K I'm entitled to 30% they're entitled 70 but I've got to give them 50 bags yeah out of your 30% I've got to pay my 50 bags out my 30% cut first yeah once I've paid it out my 30% carut and I've cleared it then I can actually start keeping 30% so so in theory just to break this down so if you made 100K in a year in that first year they take 70k you take 30k let's just say you give them that 30k yeah you us to ow them the 20 yeah and to give them that 20 remember I would have to keep paying them off of my 30% yeah do you get what I'm saying which is mad you understand they Lally got you as you said a headlock there it's a headlock yeah it's a headlock I want to break that down because you just said there in 07 you had nothing but you had been doing music for a while then that would have been how many years at that point at that point properly since 01 I'd been dropping tapes I'd been doing shows I'd been doing B [ __ ] fam I had a YouTube channel with music ENT you see this is what I remember I remember you being up there in terms of like lyrically artist wise and all that sort of stuff for so you to say right now yeah that you didn't have even a pound to your name a shocked to me so I had like a bag or two like a couple bags but I never had no mad bread like survival money cuz I'm sure you would have had money before that no no bro so from music I never made no bread bro like literally I never made no Peas I where my face was mad bit Yeah I couldn't just go and let me let me say oh let me just go get a job and just hold I'm bread for this I couldn't do that my face was bait like you said every like you knew who I was so my face was bait bro and that's what I hated is like my face is bait but the peas the bank is not matching up fam this is not making sense so that was frustrating as well so like man's going shop and then people are taking photos of me jumping out their car I'm thinking I don't even have a car F man of M wants to take a photo with me do you get think I need to pattern up but obviously it's part of the you get me living you learning it and it built it built man's hunger you feel me cuz it it's it's not it's not that I'm nice to go through like where you're mad your face is bait and you can't live a normal life properly yeah and it was only cuz it was just a [ __ ] time for music bro like I said cuz I was doing it from 01 I didn't really know the method until I learned about Spotify in that in 06 07 and that's when I started actually making money do you ever feel like that now obviously as I said we're going to come to this later on but now that you're not making any music anymore sometimes and you're married and you've got kids yeah yeah like do you ever come across that for train it's like I can't have a normal life anymore cuz everyone knows my face no do know alham now I think man's older than that I'm trying to live a normal life anyway in it like with the jewelry business Etc but um yeah it's kind in it it's not as bad as it used to be like when I was younger you must have been spotted everywhere you go pretty much yeah nowadays obviously I'm not I'm if I'm not in my house I'm at work or I'm abroad with family or something but I'm not active like I'm not around as before do you know I mean you're literally living entrepreneural life right now yeah yeah trying Yeah man so like you said you didn't take that deal in Old 17 yeah so what was that talk you had in your head to be like all even though I got no bread and they're giving me some money I'm still not going to take it what F you through that I'll be real fam my wife told me don't take the deal I was going to take it like I said like I was on taking it I'm saying like yo man need this peas right now but my wife saying like no [ __ ] that they're bumping you and this was the the project was the Adam out Adam album I don't know if you've heard it or seen it but it's actually one of my best tapes and it's up till I think till this day paid me like I'm not sure bro like one 200 I'm not sure so I have to check in it but it's giving me a lot of money is it so I'm lucky I didn't sign for that stupid deal anyway but it was my wife that told me no don't take it they're bumping you cuz I was there saying yo I need this so that we can finally start getting playlisted this and that that cuz I knew like I said I was just learning about streams so I learned yo you need to be in playlist for your streams to get high so and I didn't know how to get in playlist but my wife was saying youo I'll figure out how to do it there's a app called Spotify for artists or something something yeah so I was like [ __ ] it yeah we'll just do that then do that but it's mad to be cuz you sitting in front of me right now obviously times have changed you got LV jumper on Cuban chain I see the day date there as well jewelry in your wrist jewelry in your fingers and that yeah man so money's like alhamdulillah it's been good it's been up yeah alhamdulillah so what was the point where it changed from 0 17 um I just kept putting out bear tapes singles grinding in fully independent so every single stream that was getting made was coming straight to me I was there was no splits it was 100% all mine so I was just getting ham bro I was get ham get ham I was get ham putting out bear [ __ ] bear [ __ ] and then um Adam album done well that got me on my feet and then um I put out hiip obviously that was one of my biggest T it is my biggest tune that done mad well for me that went silver in the UK so I made a nice money off of that and then I invested in things and yeah when you say nice money you open to say how much cuz I gen the reason why I'm asking is cuz I off of that one tune so it went silver so I sold 200,000 copies so it's like 200k okay that's a lot of money then yeah that's for like the streams and stuff in a space of how long that was in like 09 to 2021 it went so 22 21 I think that's a l two three years done that yeah yeah that's that's a lot of money in in the space for two years I want to understand how it works of being being independent cuz I remember I had rimsey on the podcast ages ago and I didn't understand it fully then but I kind of want to understand it now right yeah cuz you're independent you're running everything so your own music making it Distributing it your own shows you got to deal with it all of that for artists must be a lot so have you got sort of some sort of Team behind you or how's it all working no so with me it's literally just me and my wife we do everything so just you and your wife yeah so she does all the emails all the all of that stuff um like I do all the finding the Beats obviously booking the studio MH um shouting the cameraman she'll help me with like locations we just do it together is it that's sick what so do you mind talking about your wife cuz I feel like it's like it's a big part in your life in terms of obviously a being married what B I feel like if she wasn't around then you could have taken that deal in Old 17 yeah and your life could be completely completely different right now you would have just come out of that deal pretty much pretty much still so where did you even meet your wife um time ago in Brookton in Brookton okay yeah yeah and when you came to marry her is she Muslim as well or yeah yeah she's Muslim yeah from Bangladesh oh she from Bangladesh okay so you went M cult in that as well yeah yeah so when you married her what was it like like I said this is all depends if you want to answer it or not trying to ask for the brothers including myself what was it for her that made you think you know what she's going to support me in everything I do and help me make the right choices and make sure that I don't go down wrong paths um I just knew obviously she's not like um what's the word a gold digger is it cuz I've been with her since I was broken it yeah so I just knew yeah like and she's smart in it she's always been smart so I just thought yeah let me trust ha on this one and then yeah that's why I just didn't sign the to now now that she or now that you're not making music anymore how what's she doing working Part 57 or yeah yeah she helps me and the boys at at the shop and stuff does like the DMS and all of that stuff our custom pieces all of that yeah what about the shows live shows and stuff when you're performing on stage who organizes all of that uh that would be me I don't let her come to the live shows and all that stuff yeah no I could imagine but I mean like you organizing everything from venues to dates to all of it oh no no no no she does in terms of like I go there I thought you meant does she come no no no no I heard you wrong sorry no she doesn't roll to the live shows obviously in case something happens that it gets cracking or something I don't want my wife there in it when it's getting cracking so she'll stay at home like more time for the shows but but um in terms of yeah the the the behind the scenes to it she like when I get an email she'll reply she'll tell them yo this is how much we need deposit this is his rider a rider is like what you need when you get there like how many mics um what drinks water or whatever basically General setup and stuff exactly so yeah my wife does all that bit all the emails everything all of that yeah she she used to handle all of that stuff was there any rockers at your event was there anything that went loads yeah loads load tell me something yeah there's one on YouTube is it in Scotland yeah that was Ed um what's it I think the man them was fighting and then is this in the crowd or like no this is outside one the man was fighting i' going to see what's happening then I think the the youths have seen all my Jews so they' they've come to me now a it and then yes there's a y That's recorded it she put it on YouTube and um yeah you can see like 10 man just I'm on the floor trying to take my chain my watch this that alham I didn't get nothing but yeah yeah it was a it was a proper beat down that day still I could imagine bro so when you have your shows don't you have like any like boys around you back to beef and all that sort stuff yeah yeah the men and were fighting is it we were outnumbered cuz not super we were fighting we were seen this video you know it's there still it was in Ed still yeah it was in Ed there was like three of us fighting and then I think there was one or two other men but they were like cassed in the car like sleeping and you get me that that's what I see rappers at the same time like your hair right now drippy yeah like realistically on you right now is at least 50 bags yeah minimum yeah it's like in that sort eye in the wrong crowd you're like a walking Target yeah 100 don't think that's mad to think about sometimes though it is it's life we liveing the D We liveing Like You Have To Tread steady for move on point is it and I want to ask you this yeah so I want to move on to the point now where you've pretty much left music right yeah yeah and I feel like you had been talking about it for a while like it's been the back of your your mind to leave music eventually yeah and it's funny because a lot of Muslim rappers rimsey young ads Etc they do say in the interviews and stuff like one day I'm going to leave music go to a Muslim country and settle down like that and start life yeah in inshallah but you've actually done it now and you've been speaking about it for a while so I feel like at the point of where you've been thinking about it you've kind of been trying to diversify and figure out how you're going to sustain lifestyle and income once you quit music yeah so can you bring me back to the very first time when you thought I'm I'm done with this the first time yeah probably about 19 what 2019 no I was 19 oh he was 19 he was probably about 01 just when it started oh literally just when it started you thought started I was like I'm done with this I've always been sketchy with it since day one yeah yeah yeah well just purely because of traing that yeah it's always been in back don't get me wrong there's been times where I'm like yeah no I'm in this forever but that w majority of the time majority of the time I've always always said to myself I need to do what do what I need to do here and then Cass but I've never ever said to myself like as a grown man like since all 15 or 16 I was firm on it that yo I'm done with this thing soon in it but it just took me long and long and long you know what I'm saying I can imagine in the times where everything's up yeah people are screaming and Sh your name in the crowds numbers are coming in money's coming in I can imagine the devil whispering in your ear saying nah keep going like you got this I'm going to keep doing this for a while paying off you got fight them ones there yeah yeah that's what it is man and and the Reas what I wanted to bring it on to was this yeah I think most recently it might have been a year ago two years ago now there was a video of you in the mosque can we talk about this yeah of course bro yeah it was a talk and and you pretty much saying that one day you're going to quit music yeah and as much as I looked at it and I was like you know what Mar like you know man's going to go on the right track and everything I feel like a lot of controversy came off the back of that video as well yeah yeah yeah yeah talk to me about that so the video is literally it's a reminder in most m masjids in London you um they do reminders every Friday for the brothers in it so oh was that on J or something yeah okay so um I was uh the the the shik told me to come and I'm sorry not sh the the Imam told me to come and do a reminder in the Masid for for the brothers who was in leam so I'm assuming like couple of theand them that go they're still on the roads but they're trying to better themselves so I said they're in the mosque so he told him to come do a little reminder and it was basically solely just to remind people the importance of prayer literally and um I don't even think I mentioned music in that in that video Once if I did I maybe just briefly like to introduce myself to my name's Adam noard I do music today I want to speak to you guys about the importance of prayer and then I said my reminder and then someone recorded it um put it on Twitter and said ad had say quit music but the speech had nothing to do with me saying I'm quitting music it was solely based on me reminding people how important prayer is just like whether you're shot in you're on the roads you drink you smoke don't let go of your Salah just pray yeah there's no yeah cuz a lot of men say I'll stop praying when when I stop doing this or stop doing that but you can pray whilst you're still doing all that it's better you ask for repent basically repent for forgiveness yeah do you know what I'm saying so that's all that's all it was on and then yeah obviously it's went viral for the wrong reasons that's what I'm saying yeah it literally went viral and I feel like you know what it was UK gossip TV that's who that's who spreaded the rumor and yeah like there's blogs out here that that are good to go on that give you like good information from credible sources and then there's blogs like gossip TV that is literally it's gossip TV it says it is as well like a lot of these Pages like that they literally live off and breathe off like negative trying to spread negative made you think he's good no maor think sick I already maor think that's my guy he's sick Bro he don't do none of that funny stuff even during that time I think he was one of the only pages that didn't put it up because he's like no he watched the video and he clocked I didn't say I'm quitting music in the video so he's like I'm not going to post this but a lot of people I think they just read the caption and everyone just started reposting it without actually the video so it's like now that reminder the speech is just gone for nothing because it was meant to remind people to pray and then it's gone viral for the wrong reason yeah not for what I wanted it to go viral for did you get it bro so when you saw it going viral for the wrong reason what did you think at the time to be honest I didn't care my daughter was born that same day so I just yeah so I actually I just didn't care bro was your daughter your first born no second second you had your son first right yeah my son's 13 He a big man now is it 13 alhamdulillah how are you he'll soon be here doing CEO as well inshah Bro inshah you've been taking over 57 bro you got to watch out your son's 13 yeah what would you want his upbringing to be like um just similar to yours or like oh no no way he's he when I say similar to yours I mean I'm talking about like musically and oh no no no he's um he doesn't do he he's a gamer he likes games and stuff M but that's that's that's about it so he doesn't do like no music or none of that stuff are you trying to get him down the roote of like do well in school and all that sort of stuff yeah exactly bro yeah get him on streaming Bro if he's a gameer get him straight on stre he loves the gameing yeah get him on that I was going to say bro off the back of that're talking about MOS and all that sort of stuff at this point now how long AG was that video two years ago I believe 21 21 year year and a half but now it's actually happened but before that point I feel like you had still set up a few Ventures here and there yeah to almost like test the waters and see if it can work yeah like L I was going to say one that comes off top of my uh the top of my head is a clothing right yeah yeah so along the way what other projects or things had you set up on the sidelines whether you put your name to it or not to see like how it does um I was doing loads of things bro like I was obviously I was buying um houses in Morocco and trying to rent them out is it yeah uh bare of them didn't go well um I tried to do bare little stuff but I was in Len for a while as well I tried to open like you know them H them little chai Huts yeah yeah yeah yeah I tried to get one of those rolling but you can't compete with the ones in L already it's a my they got the chai recipe on what you try to do the Indian teas and all that sort of stuff yeah I love chai in it so I was trying to make a little H but I couldn't patn the re no one didn't want to give me the recipe from what about Moroccan te on no a is just for cash bro that's for Morocco I've got a little spot in Marti but that's just the place that I rent out but mainly mainly mainly I put my oil into my jewelry business in it mhm like that's that's what I've put everything into and to my my clothing as well I mean but I've stopped that like 2 years ago since we had our daughter my wife we got busy and we kind of just put it aside but we'll be bringing it back soon inshah inshallah how did you feel when your first son was born uh I was kind of shocked still cuz I was very young I was like 19 is it yeah 19 at the time of a kid how was that when what age did you get married then um like I've been with my wife for a long time yeah I've known her since all 7 I've been together for long but stuff like I didn't get married until like 5 years years ago four yeah something like that when you say it was a shock when you'd seen your son for the first time what was that like cuz I'm sure everyone says that when they see their first kid it's like a lifechanging moment in their head yeah yeah it was shocking still bro I was just in the State of Shock still it's like all your priorities in life you can't you can't deep it in it that you're a dad when you're 19 that you don't you don't hit the same as like do you know what I'm saying when I was older my daughter was born I understood what's was happening here yeah but when I was young when I'm 19 and I'm seeing the young boy fam in the hospital I'm still confused myself you get me so it's one of D ones at 19 years old that must motivate you on a different level in the times where you're broken and FL that it's like you've got to get up off your ass basically make some money earn some bread so that you can look after him as he grows up essentially yeah literally just makes you grow up fast yeah and then you said your daughter now would be what 2 years old yeah it's two now what about when your daughter was born then because once again everyone always says or all my friends who have daughters they literally say say that you're not a man until you have a daughter can you confirm or deny that yeah know I hear it changes you death still 100% yeah the whole sense of protection and all that sort of stuff 100% bro alhamdulillah bro you know what is I see it as like you know when you have kids like God just put so much blessings in your life and everything that especially if have a business on the side of it as well yeah fact so talk to me about that bro 57 jewers now yeah yeah so what had been working you up until this point 57 jewers why jewelry um I've always Love jewelry my whole life I've been buying and selling jewelry since I was little I've always been rocking chains since I was like 12 13 watches trying to buy and sell them flip them this that just always been into jewelry in general is that purely because when you're in the rap game you kind of got uphold this image of jewelry and no I was into jewelry before I even made my first song before I even knew what rap was the whole genre okay so you I've been into jewelry from qub back bro yeah lit what made you actually want to go into as a business cuz there one thing buying and selling on the side or hobby having a collection whatnot but in one thing you thinking you know what I'm actually going to set this up now as an actual legitimate business and take it proper serious and then to say I'm going to quit music and do this whole time what one of the reasons me and T we we buy like back like in 2020 we was was buying and selling like a few bits and Bobs kettles that's one of my partners and 5if S jewers and um and Nino as well and I clocked ra at M make some peas off some Jews Like remember I bought olive for like 39 went up to like 75 yeah crazy yeah so them little things and then where I had so much knowledge on actual jewelry that's watch isn't it jewelry where I had so much knowledge on gold and how to buy it and sell it per gram this and that I just thought you know what fam man might actually just do this properly now and instead of just selling to Jewelers let me actually start trading to the public instead and um yeah we just went for it still me Tes and Nino how did you all set that up cuz at first you were in Hatton Gardens arcade right yeah we're still in Hatton but we're just across the road at Bal wearing Gardens in the record Hall yeah you've been doing well and you've got your own place now yeah alhamdulillah so the arcade I actually haven't been there but from what I've heard is basically like different stalls in there stuff like the different businesses and everything right or yeah yeah that's correct bro so how's it work so I would just come in there and just literally pick a jeweler but then my question to that is how do you stand out from the car um so when we was there not even sound bigheaded but I think we did we was there for like 4 months and obviously we we branded oursel we got over 20k followers on Instagram in a like short space of time and then we've left the arcade now so I think when we was there we we did stand out and that's why we literally moved so fast I think it was the way we branded oursel on social media um obviously I was help pushing it as well yeah yeah um we done customs mean um Nino does hasn't missed the day by the way Michael he goes in every single day and closes he hasn't missed a single day since we've opened um yeah bro I think everyone's just dedicated is it and everyone knows their job and their role is it I have a question for people watching right you know everyone who wants to get into jewelry obviously hat and garden is the you know what we hear all the time hat and garden so going to a place like arcade is that a great starting point yeah that's one of the reasons we went there was to meet all the other Traders um let them know yo like man's doing this for real yeah we're in town now basically yeah we're here bro like men's hair man need some trade price and that's it in it yeah and it's good as well is it to first start off like clients might not want to they won't find you if you're just starting up in the office from day one but where we started in the arcade our first clients were Walkin clients so they never came to us through social media they came to us cuz they were going to the arcade anyway yeah then they saw our stool came to us gave them the madest price they went to their back to their little town spreaded the rumor yo I got this Rox 26 mm for my wife for two bags people can't believe it they're like from who 57 Jew and then word of mouth is it the fact they even say Rolex they had two bags in the same sentence just sounds mad yeah did you get so I think when before we came into I don't think people was doing it that cheap in it so I think that was our one of our main selling points is that we was just buying it for cheap and selling them cheap literally sometimes we would make 50 on a watch when we first started to get our name out there just to get the name out there yeah yeah just to get on it like I would rather sometimes we wouldn't make nothing in fact one time I think my partner Tes even was like [ __ ] it I'll lose Peas on this just so you can go back and wear it just so you can say you got it from it and I was like yeah I hear it I hear it still do you sell to like people in the industry as in rappers actors whoever it may be people in the market social media presence yeah now we do obviously now and that was like when we first started M we were selling um like even taking L's on on on items just to get our name up there but yeah now obviously cuz people trust us now and the load we've probably sold over like 5,000 6,000 items now so um people know now in it like yeah no their things are proper they're certain and that's why now the trust is higher Etc how long has it been running for then since April 23 okay so this is fairly recent then yeah I would say even May because in April we didn't we was just like setting up we didn't open and start sending to me what about getting all your stock and all that sort of stuff do you so how does it work are you stocking it all yourself or is it all s or return stuff or no we all our stock is ours bro yeah yeah or every single so you must have invested a lot of money in the beginning to get all the stock in the first place yeah yeah we did we put in some pe's man all the music P straight there Spotify album straight literally bro literally yeah I'm interested to know yeah how much of your business is repeat business because if you've built that trust relationship with someone MH then they could easily come back to you in the future especially if you're you're essentially like the cheapest Je you know as you said you you said to me over this for dinner yeah that the Cuban chain you wear right so something like that someone would go for another Jeweler and get quoted how much was it you said probably about 40s at least 40s and you're selling for how much uh I gave you a special price but like give or take 22k a lot cheaper a mad cheaper that's what I'm saying 20K saving so where are you saving that is what I'm trying to understand here and I'm not trying to ask this in a in a way of disrespect anything like that but is it cheaper material or is it because other Jewelers are just bumping it through the roof yeah so gold is gold no matter where you get it from whether you buy it from uh like let's say you buy gold from America or you buy it from England or you buy it from Morocco uh N9 karat gold is N9 karat gold wherever you go in the world so as long as it's h marked 375 is 37.5% gold yeah so gold is gold bro it has the everywhere in the gold in the world it has it holds the same value at scrap you can't get that cheaper or anything exactly yeah so gold is gold bro so this chain for example it's a 10 karat gold and it's all natural vs diamonds again VSS diamonds are vs diamonds it doesn't matter where you get them from um so it's literally the same quality as what you would get in any other Jewelers literally bro explain to me vs D because there's a lot of jewelry terms that I need to unravel here yeah so vs just means very slight yeah yeah that's that's all it stands for very you got VVS and then you vs is very very slight and then the one above is Flawless that's that's like Floyd maywe and that way yeah yeah but um yeah yeah that's all it is it's just like the grades what's your opinions on like boss down watches and stuff like that aftermarket not Factory um they're good bro just if you're getting them for the right price then it's not a problem just don't get bumped when you're buying them don't go buy like a Iced Out rolly a date just for 22 bags you got to think of it like this if if you're how much is the watch worth without the ice so a date adjust without ice let's say it's a 41 mm date adjust you're looking about 7K mhm so if you're buying it for 22k it means you've paid 15 grand for the diamonds that's too much M if you buy a bus down for let's say 11 bags 12 bags you're safe now because the watch itself is seven bags and then you've paid four bags for the diamonds now that's cool but it's when people buy bus Downs for so high that's where they're saying comes that oh they're bad watches they're bad Investments etc etc but honest to God hand on my heart we've sold bus Downs to clients that have gone and sold them for more swear on yeah literally we sell fly bus Downs for fun yeah cuz we sell them so cheap you there's room for people to make money is it yeah yeah so how much would you sell at bu for like date just a date just 2022 Rolex I've sold it for as little as 10 bags before so nonb and D how much you selling them for uh depends what year but starting from about five bags six bags and then 2023 is like a date just 41 looking about 7 quid that's retail yeah so you're literally making barely any money on that we buy it cheap we buy it just on the retail at trade price and then I sell just above retail or retail price yeah so we don't have a lot of margin that's what I'm saying so you're literally just focusing on volume yeah but here's what I was going to say to that yeah so going back to you know drw is overcharging overpricing the customers and whatnot yeah mhm a lot of them have built massive massive Brands around their jewelry we say we see all over the UK and it gets to a point where they're paying more so for the name than the actual item y so wouldn't you say that's like the they can do that because if they're paying for the name it's like you know paying for an iPhone I can buy this or I can buy a Chinese version for 50 Quid both can do the same job but because this is an iPhone I can pay £1,000 so what I'm trying to say like they built it off the brand name rather than actual product I hear that not really though because with Rolex Bro Look for example yeah this is a Rolex yeah if you buy a Chinese one it's garbage yeah that's yeah let's just talk real Rolexes whether you buy it from us or you buy it from Rolex themsel or you buy it from a Jewelers you buy it from viani Jewelers Trotters it's still going to should be the same price it's still the it's a Rolex is a Rolex yeah do you know what I mean mean so where you buy it from doesn't necessarily mean you've now got a better Rolex than another guy just because even if someone buys like a Rolex on a back road as long as the Rolex is real you the main thing is you have a Rolex yeah no I get that but then it's like let's just say I was to buy a piece of jewelry or watch and I tell my boys oh yeah I bought this and they ask automatically where did you get that from and I say x drawers which is let's just say the biggest jewers or biggest watch company in UK and they're like I'm mad they can charge for that premium purely because I know oh yeah I know what you mean yeah obviously because their brands bigger obviously clients feel more safe going to bigger brands of course yeah 100% so my question to you is with you starting her literally within the last year or so yeah and eventually in the future would you say you're going to build a massive massive brand which I believe you will but do you think you it would been be the case of upping the prices up in your profit margins or youever we wouldn't up up our prices bro and if we do it wouldn't be by crazy crazy we'll just up the price according to life bro like cost of living if for example we move into the mation Stu yeah if we move on the front line um and get a massive shop then obviously our rent's going to naturally be more may increase a little bit but I think we'll always be the cheapest bro or one of the cheapest any you we yeah 100% And you put your face to the business as well I was going through the business page on Instagram and Tik Tok yeah yeah and you're on there all the time as well so it's like you're deep into this business too yeah yeah yeah 100% it's not like one of them ones where a rapper set up something and just sitting on the sidelines and the business are running by itself you're actually deep into this now yeah yeah when clients come obviously I'm there all the time serving them changing links this that that for them yeah so yeah that's one of the things about the the I think is a good selling point as well is that it's not just um oh our ad's businesses when you come you get Serv by me as well like I'm here bro like doing the ground workor with my partners um Michael and Tes so so one question I want to ask you throughout the whole podcast bro is now that you're in the jewelry business right yeah yeah just a straight up honest answer and to be fair you don't have to answer this if you don't want to but in terms of income and what where the money is music or jewelry um I'll probably say I don't want to give out no secrets I might be real still no yeah okay cuz you know is people know how much I've made off music yeah yeah I'll be real jewelry is more still but I don't want people to know fam cuz then everyone's going to want to be a jeweler fam so are you open I want people to stay rappers are you open to say how much you've made of music though in the whole time you're doing music yeah yeah that's cool yeah go on um so all together since day one I'd probably say accumulated with streams shows CD cell signing [ __ ] all this stuff probably like just over 2m yeah I've said it before in another interview and what but people think that 2m is there with me now like it's not in one it's grinding grinding over the years Blood Sweat and Tears coming three bills here two bags here one bag £50 people automatically going assume that you got two M sit in your bankout right now yeah no it's not that man but what I'm hearing from that on and like I said I know you didn't want to answer it but jewelry is more than that yeah yeah now jewelry is is is a more lucrative business than music 100% And the best thing about that is the fact that it's Halal as well yeah yeah it's Halal yeah you can trade gold and all that sort of stuff so what's the actual vision for 57 Bro you've started for a year and a half now so where do you see it going in the future um we're trying to take over bro I'll be honest man's trying to be the first draer that pops into people's mind when they're talking about I want a rolly I want to ring but in terms of like what we're going to do next I would say um my partner Abdullah AKA Michael he can explain it to you lot about I still 100% what you saying bro you want to come on the podcast you're sitting in the audience there right now you want hop on and explain the vision yeah come Che ads we'll catch you in a moment this has never happened before spping yeah literally the swaps swapy Abdullah welcome to the podcast bro thank you bro this interesting one as we were just speaking about ads you know the visional 57 yeah you being his business partner tell me more about 57 bro what is what is AD missed out and what can you add to it um this is kind of I feel like he missed out on the fact of during the co period this was something that me him and Torres kind of thought of doing obviously there was a lot of stuff going on personally in my life at the time so I feel like if we had opened it then I don't feel like it would have blossomed the way it has now based on what I was going through at that certain time so I feel like um just personal circumstances yeah it was a lot it was a lot going on it was a lot going on I won't even lie to you it was a lot a lot going on so I feel like the way I'm committed to making the like towards the business right now I don't think I would have had that same attitude then you know cuz during that period and what came after was a lot of soul searching and a lot of like things that kind of led me to the path I'm on now do you know what I mean and it's like it's something that I couldn't be happy with like for the first time in a long long time in my life I feel very content and kind of excited about the future so I just have to as a not even just as a business partner as my business partner Tor is and Adam I just have to I say ads I got to kind of thank him for kind of planting that seed in my mind to be like you know what I feel like if you want change this is where we have to go so how did he plant that seed in your mind um so basically last year I was released coming up to a year now I've been out so last year I got caught up in something and I went to prison oh you was inside yeah so um while I was inside again like it's still you know people think you know when you go to prison it's like you're sad and whatnot some people kind of use it as a way to kind of have a break so I I kind of used to kind of be there and then you know I'll just speak to him here and there you know but it was a thing where um it was a lot of like thinking and kind of being like you know what I'm getting on now because I went to prison when I was much younger so I'm kind of seeing the people that I first saw when I first got there are you same age as ad no I'm just he's were the same age basically I lived across the road from him so we grew up together we went to the same primary school and he lived across the road you've been boys for forever yeah I've known him since I can remember he's one of like yeah literally so um with that I've come out now and I've went to see him mind you when when when I've gone I remember his daughter's just born so I remember holding her and you know she didn't have any hair on her head and all of that she's not communicating she just she couldn't even sit up so now that I'm out I'm seeing her kind of crawling around the house she's vibrant she's got a personality now so then I've said something to him and then his whole reaction to it was like I've never seen him so disappointed in me he's like he was just like bro like you've done that but at the age now when you're and while he's talking to him I can just see his daughter just you know and then it kind of just it resonated with me and I remember that whole week I just kind of that conversation just kept playing in my head in my head in my head in my head can can I ask you something here if you know man what was it that you said to him is it something that we can get into or cuz I'm just going to say the way the way it sounds like is like you I what I will say is like you had an idea it the idea I had wasn't a good idea let's just put it like that but it was an idea of it was an idea of something that he wasn't willing to entertain it was it seemed like you know when you got that one friend and it's like bro when you going to learn you're still talking about the same stuff you still have that same type of mentality you still idea that could had the same repercussions exactly and that's what he came and it was just like he couldn't have said it better I feel like every conversation me and this guy have had I feel like that was the most honest conversation we've ever had and I feel like a lot of people in terms of their friendships and their bonds and their Brotherhood their quote unquote brotherhoods they have with people I feel like they're not willing to have that uncomfortable conversation with their friend and that was so honest and it was uncomfortable it wasn't I want to say it's uncomfortable cuz I don't feel any type of way to kind of correct him or tell him yeah bro that idea you got is stupid or I feel like that's not going to work or what you're saying is ignorant like he we're very honest with each other like sometimes even the way we kind of project our thoughts to each other people might think we're arguing but it's not we're just that's how we talk like I could literally we could Lally be bickering for the whole day and I can be like shut up man let's go and eat man I'm hungry like shut up you di like that's how we talk that's just how that's how boys are whene you know sometimes you know sometimes when you see people and they see people talk they think oh wow are they going to fight like are they going to that's just the way we talk I can be like shut up man you [ __ ] and you can be like you shut up like that's just how you know so I remember I had that conversation and then it was like a month later he's called me and he's just like remember Co times that we was talking about the jewelry shop like opening up a jewelry shop me you and Torres I was like yeah yeah I remember say I just woke to Torres now what how do you feel about it I'm like yeah like let's do it he said are you sure he's like yeah I said cuz I'm going to Hatton Garden tomorrow I'm going to send like make sure you come here tomorrow I'm like yeah cool he sent me the location I've come into the arcade so I'm looking around I'm thinking all right cool and then him and Torres are just standing like yeah this is it what's it yeah this is what we're doing now the jewelry shop cool we need to think of a name we need to do what's the um cooling code for Marco what's the cooling code for Colombia what's the cooling code for Nigeria let's just do a coin TOS stun the coin TOs as you know Colombia won 57 jewers so from there it's just been full steam ahead and I can't complain so it's this is like bro I feel like we could do own podcast entirely but I just want to dive into this right this is like a whole lifechanging opportunity for you because without this let's just say you and ads never had this conversation or you had never gone to this house and he might not have said what he said to youh you they your life could have been going down the same route it was before yeah and where you be you know wherever you're inside right now or whatever like we don't know which is mad yeah and you know what as well I remember I had a conversation with um a woman one time uh I can't remember where we was but we were just talking and she literally said when men get to a certain age it's kind of like that's what's going to that's basically their life M so she said it was like that age of 30 I just turned 30 in June so that age of 30 or you late 20s if you're constantly kind of going in that revolving door that's just going to be you and again like I said I'm literally seeing people where I've seen them in establishment I've seen them again and it's like they're just in a bad way and it's like we're talking and the interest I have and interest they have is like we're on completely two different paths in life like what what I want and the stuff I'm interested in you're not and it's like it's sad to say but some sometimes you want more for yourself and it just was like a conscious thing I felt like it just played on my conscience too much cuz you know when you're doing wrong you know what's wrong as much as people be like oh yeah I got to do what what I got to do I hear it but I feel like we're such we're in an era now where there's so many Halal things for you to do to make like a honest living do you know what I mean you know what that saying of what you just said I got to do what I got to do do you feel like that's just a cop out and excuse no because I believe there are people that genuinely have no choice but to do what they need to do but I feel like a lot of people start something and they lose track of the purpose or the meaning of why they've done it like we have a lot of guys that say yeah I just wanted to do this so I can be able to uh make my mom live a certain type of life and then all by the like you know there's always a reason to it but then at the end of the day when you kind of see what's how what's going on on it's kind of like bro you're kind of lost now cuz now you're just in the D and you're just doing things that's not what you're doing and it's like all right cool you could have did all of that and you say there's no opportunities but you had the means to create opportunity like there's so many like you had means to create something and I feel like it's a level of ignorance I feel like it's a level of us not being men I feel like we are not taking responsibility we're not accountable and I feel like as men we need to be accountable but I feel like the time we're in now I feel like there's a it just feels like they're just trying so hard to demasculate us and I feel like we got to kind of keep a steady head and kind of hold it together you know what I mean because I feel like there's so much there's so much crazy things going on in the world I just feel like just sometimes just add a bit of sun like to some do you know what I mean so I just thought yeah this is just it's just perfect alhamdulillah I can't can't complain I'm just happy alhamdulillah alhamdulillah yeah I've never like I'm just happy I'm grateful I'm content I feel blessed like I said like this is just something like every time I wake up this is something for me to kind of be excited for like i' like I said I've never been so excited for the future in a long time the way I am now so I just got to I just got to keep going man how long was you inside for I wasn't this time it wasn't too long just under a year but have you been in and out I've been I've been a few times but this one just I feel like this one kind of hit me because of where I was in that stage of my life like it was like and the age I was I was like man I never thought I would you know sometimes people say I never I'm never coming back I generally thought I wouldn't see that place again do you know what I mean so what I'm trying to understand and and this would probably make more sense as well the fact that you and ads had grown up together I can imagine your upbringing is probably similar to his his in terms of roughness fighting all that stuff right yeah so at the point now it's almost like the whole script has been flipped and life's completely different to how it was that I'm going to say this cuz we had a group we we all have like we have a collection of friends right and I feel like when it comes to like even when I speak to like like when I speak to ads when I speak to Tores when I speak to Tes his brother the conversations we have is like it's like they're meaningful they're m AG like I could literally phone Tes and be like bro you know I was thinking about doing this but I don't know and he'll be like you can do it but I feel like if you want to do that how are you going to go around like I feel like every time we talk it's something meaningful you got purpose to it yeah before never be like yeah what are you doing yeah what you saying n just chilling yeah oh yeah it be the same thing tomorrow yeah how's the little one n they like I feel like when we talk now it's more of yeah we need to do this you know or he could he could show me like like other Jewelers like bro you see that piece like I'm just going to use them cuz I feel like in terms of stuff that they do I feel like they're craftting and [ __ ] is good like could be like ra hey jwes just did a mad piece for bro we need to you get me like we need to do what we need to do cuz them them man are doing this and it's just certain motivational stuff you know and you got to have a circle like that man to Elevate Life yeah more yeah you know what I mean and you could tell me from your experience but having a circle like that fully will keep you out of that old and now as well they're my as well as my friends they're my business partners so I don't want to feel like I'm letting the side down so they could be like bro I need you to I'm going to make sure I do it so I'm not letting letting them down because of the same way that's me to be like you know what I mean so that's why I always make sure like yo I'm there to open and close if these Lo cuz I don't have kids they have kids so there will be days where Tes might be like yo I've got little man I can't go I be like don't worry bro I'm there yeah I'm I'm with like you know what I mean I'm with my daughter or I got to take little man to go and do this the can you I'm like you know what I mean you're there for it exactly so so tell me BR what's the actual vision for 57 then where did you see it going where just see heading like like i' said as soon as you mentioned jugglers in the UK I want 57 to pop up as soon as someone says like I need to buy a I need to buy a watch yeah we're going 57 JW oh I need a new custom we're going 57 JW I want us to have like a flagship store in the UK in London like on that Hatton strip I just want it as soon as you pull up on Hatton you see 57 jewers that their flagship store right there then hopefully inshallah abroad open somewhere the Buy America back home NE nor Colombia Nigeria Morocco just stuff that can kind of Branch out to other things you know yeah do all like a franchise exactly exactly that in so yeah we're just we're just working towards that but so far so good I can't be more happy than what we're doing right now you know question I got to ask is what's your sort of you don't have to reveal like the whole thing but what's your sort of plan to to make that happen I just got to keep working hard man I got to keep working hard I got to keep we got to keep making sure we are kind what's the word I want to use we are we just got to make sure that we're kind of giving what the customers want you know the clients like we try and make sure everything's like a special experience when you shop with us you know obviously you're going to have the odd little mishaps with certain things and that's how life is everything isn't straightforward but we just try and make sure everything's smooth and everyone's happy at the end of the day you know so like you feel like like like so far we' when do we open at the end of like when do we open at the end of April we we've literally had certain clients that have gone bought their first watch and come back and bought their next watch and bought another what so it's like we're growing with them so we're building a relationship with them as well do you know what I mean so yeah that's that's that's how I see it with what we're doing next what you need to buy from you straight yeah man listen hook you up man give you Morocco and Nigerian price is too expensive but we'll give you a Moroccan press Moroccan press wait hold on what's Colombian price saying though got to talk to Tores about that col PR I'm to stick with Morocco price yeah stick with the Morocco price man good man hell price yeah Nigerian price too high Colombian price too high I mean I want to ask you something I don't know if you down to answer this as well yeah M obviously people might have been clocking dropping inshah in your speech yeah and as ads was introducing you he he couldn't decide whether to call you Michael or yeah so obviously you being a revert yeah and you're saying you're very content in life right now how much is that business side how much has that got to do with Islam a lot because again I feel like when I was when I was talking to you about when initially I even after we come off camera I'll show you the group chat it's literally you'll see the date and it's called hat and boys the group chat we made and I've never deleted that group it's it's both of their old numbers my old number we haven't deleted that group and I remember at that time I just felt like so much things was happening to me privately and I felt and I didn't obviously I didn't share they knew they know a bit but not too too much and I feel like a lot of it had to do like spiritually and I feel like it took me a while to let go of a lot of stuff and gradually gradually obviously I went inside and I was reading a lot I was reading different type of books like books on how to like um deal with I don't know like deal deal with people your moods and just different type of books and how to kind of engage with people cuz I felt like I used to disconnect with people a lot mhm and then obviously I had a friend I was banged up with and his old soulmate left some books and obviously the books were Islamic books but obviously if people know me my cousins and stuff they're all Muslim like where I'm from in where my family are from in Nigeria so I'm I'm EUR and I have a of haa like in my family I have a lot of Nigerian friends who are Muslim as well yeah and they and where my family are from in Nigeria they're from the north of Nigeria so in CaRu so I remember the last time I went this is bad of me I need to go back and see my family but I went there when I was like 14 13 and I remember waking up early for fuder prayer and my mom would make me up and told me to go and pray with my cousins and I used to get so confused I'm like why are you telling me to wake up with this before even Muslim yeah this what remember I was talking to when he was eating dinner and I was like about how my family were and then my mom and dad they're not my mom and dad weren't Muslim they were Christians but in Nigeria my dad told my dad told me this the other day cuz I asked him cuz he said his mother was Muslim but he said in Nigerian culture I don't know if this is true but this is what he told me in Nigerian culture if the man is that that religion the children will have to follow the the the father's religion so he his dad was Muslim my granddad was Muslim and that's likewise with my mom mhm so um sorry his my dad his dad was Christian sorry yeah so it's just yeah so I followed so she would wake me up and we I never forget it would be hot and we'd walk to the mosque and I'd pray with I wouldn't pray like I'll just be following but I wouldn't so then I used to tell my mom like oh why do you let why you making me do that we're Christians she like it doesn't matter it's respect they're older than you go with them and so I was in Nigeria for two weeks and I remember every morning every morning I used to do it so I kind of had a understanding of Islam obviously as his Muslim so when he would I remember I don't think he would remember this I remember sometimes we was it would be after school and he's going home to break fast but I know his mom's cooking so I will go and tag along with him we I'm being greedy I've just eaten at my mom's house I've just eaten at home but I'm going home to eat his food as well while he's fasting so I'm seeing him break fast he's praying then he's breaking fast and this and that so I kind of had an understanding to Islam I understood it but I feel like that time the books I was reading when I was in prison it was like they were touching the nerve because Islam is about intention mhm and I feel like you're doing stuff that you know is wrong and you know this you know what you're doing is wrong and it's not right in your heart there's no good that's going to come out of it so that kind of tolds me followed me to that and then I remember literally we was in the arcade and we was packing up and one of our friends he came to see me and then we was talking and then he said bye to me but then he saled ads and then he was like this me oh why didn't you Salam me this why what you done it yet this is me no not yet then he was like he's not serious man he's a joke like you know what I mean and then it literally I just felt it like that that energy from Allah saying see it's your time then I remember me and him we shut up and we walked over and yeah I my sh alhamdulillah bro I wish so many people hear that story and the people who are thinking about Islam yeah just I hope it makes them take that step and and and one thing about Islam is it's so peaceful like even sometimes I when I first got to the when I would go Juma and I'd be praying know like some brothers might be like no not some brothers some people what's he doing he's doing all the brothers like they so like they'll be like brother when you doing rat do it like this or but they don't say it in a judgmental way exactly that's the good thing about they say it in a way of look Let's help our brother up exactly and that's and that's what I felt like it was just genuine like even sometimes now I see brother on the road he will recognize me he will say hell you know in London everyone's just a bit like like move out the way everyone's upset they're angry all the time it's just London seems to be like a negative place but with Islam you share that Bond it's just loving and appreciation for everything you know aldah aldah Beau of Islam I have a question for you though yeahh so you praying now yeah when you when you okay so when you first prayed yeah MH as you said when you were younger you used to pray fud MH so when you prayed again after all these years did you feel like this feels like yeah that's and that's what I always say it takes me back to cuz I remember my mom was on the phone cuz I have a cousin he lives in India he goes University then he's older than me and I remember she was on the phone to him and then she told him and he's Muslim so he was so happy and he he said it he said you remember the time you used to get up and used to be moaning I be like yeah say remember see look now it we was pract you was practicing that you was practicing it was all written it was written for do you know what I mean literally put in your heart for that so yeah alhamdulillah I'm just happy I'm literally just I'm been I've never been happy and these guys know they call me like a Granddad I'm usually moaning but Islam's just kind of B joy to me so alhamdulillah let's put peace in your heart yeah definitely peace and joy I used that's that's why I was saying that time I used to have so much anger like I used to walk around angry all the time I never used to feel good about myself like now I have so much self-confidence and I just feel vibrant you know what I mean alhamdulillah alhamdulillah yeah so we're still learning still learning adj the stuff Ramadan soon so I'm I'm looking forward to that yeah so inshah it's perfect I'm going to take you boys out for bro especially if it's your firstar please do man I'll be happy with that interested all how you find it in that yeah no I'll be happy with that I'll be happy with that make sure you do your Salah everyone listen to this I think this a beautiful message for everyone to listen to Youk cuz you know is I've got so many friends who talk about Islam and if they watch the podcast they're going to know exactly I'm talking about but it's like they talk about Islam and I'm like bro when are you going to take your sh already take it take it take it and it's just like it's something in everyone's head at first just holds them back to be like I'll do it another time and all of that you know what's so funny he had said something about when he went do you know another story I took him there took him where you know when he went to do the talk yeah in leam yeah I picked him up and I took him there and literally that a week before that something happened what do you mean basically at the time time I think I think as was on the ban or something and he needed someone to drive and I obviously I had my I have my license but obviously something happened and uh my car is just gone I I I didn't have a car so basically he had to wait for me to pick him up and we went there and I and I sat in the car while he did the talk in the Masid and you're so funny he was pressuring me to come out and come in I was like no I'm not coming in this coming me no bro I'm not Muslim I don't make sense this you don't have to be Muslim to listen to me talk just come in like he just kept saying just come in I was like No And then it's so funny you said that cuz I remember that day like it was yesterday we literally parked on the side road I jumped out went to get food and I sat in the car and waited for him to finish yeah it's was fun it's so mad just when you sping that I remember that day do you man pray together and stuff when you're working yeah yeah definitely if you come into the office you'll see in the corner our prayer m is it yeah you see it in the corner yeah so we do we pray as what you saying you lead yeah alhamdulillah him and my other um Shah yeah and EAS yeah alhamdulillah that's a beauti that's bro that's honestly a beautiful thing cuz you know when you pray with your people around you all the time yeah and your brothers off Islam M honestly that feeling is unreal yeah it's a it's a nice touching feeling alhamd the brothers I keep around me now literally like full of Islam and whatever it's time to pray even D here man's a magician on that it's B he lied I'm on I'm on to him cuz he lied that he said he didn't he weren't him until he went on his Instagram and I saw him so he needs to teach me some tricks it nearly worked the trick I tried to show him but I'm so dumb I just was I was like it's king of diamonds yeah for real like needing validation but I'm on to him he's going to show me a trick before I leave but yeah you want to jump on anything else you want to add to 5700 for that guys just thank you again for the support I've got this root Bear full Ro rolls 2020 how much that's interesting though we got this full rolls root bear 2020 285 but if you come in shop we can work on the deal so I got a buy metal one sitting in the Buy in the buy yeah what year 2023 yeah bring it man don't worry man how much would you buy for 14 and a 14 and a half yeah I got it for flipping what your workout to you no I got it from retail Rolex PA 1.8 it's just so you're still profit now it's 14.3 though is it oh and I want to and I want to reiterate to people as well cuz we have a lot of clients now that are coming and messaging us like guys um I bought this watch off you I checked on the Rolex website it's gone up so you surely can buy it for this and we just want to reiterate the pound is down all Rolex have done is match the prices to around the pound because the pound has gone down your watch hasn't gone up but I'm telling you guys it's the best time to buy watches now because they're low all right guys so if you got spare change laying around invest in the watch put it away and inshallah it goes up and we all break bread inshah how much you selling bi metal root be for then uh we're selling it cheap cheap cheap cheap cheap bi metal root be it's cheap it's cheap it's cheap it's cheap cheap that's not that much above retail then no which ain't that bad like yeah that's what I'm saying like that's mad it's cheap it's cheap the I want to get rid of it soon but saying saying wait for the prices to go back up and don't wor man we'll give you some good prices man okay guys but remember but full rolls root beer 2020 we want 285 but if you come in store we'll give you a good price Co cost discount just come and say you watch the podcast and we'll see what we can do I want commission for that deal no don't worry we got you man it might be gone by then inshah but in yeah guys just come in and come come just got to ask a couple more question for you Abdullah I appreciate your time bro right that was amazing to have Abdullah on the podcast as well you know like sick for vision funny guy and alhamdulillah the beauty of Islam as well and the message that he sends and the fact that you don't all pray at work to is 101 bro unreal feeling just a last couple of questions before we wrap up yet what do you envision your future to look like then your future specifically um in terms of in terms of just what you imagine your life to be like in terms of envisioning my future just um just want a peaceful life act where like um just want to see my kids grow that's the main thing be there for my kids oh see I'm a family man is it so that's the main thing man yeah inshah inshah it's like all about providing a life for your you know your wife and your kids more kids to come that's the main priority I suppose my final question to you I wanted to say before the end of the podcast what do your family think of the fact that you've left music now purely pursuing business um all my family are happy about it still they've never really liked it when I was doing music to be honest so and most of them live it's just me and my mom here is it all my family live in Morocco oh they all live in Morocco yeah yeah so they've never really liked it obviously they liked it in terms of like cuz they can go on YouTube and see how I am how I'm doing what I look like is my beard grown like see you know how I suppose they can watch it from this podcast now it yeah yeah L sh my yeah literally all like that bro but yeah man just just one of them ones it was happy still man yeah alhamdulillah alhamdulillah and as just to wrap it up what's the message you want to leave for people who are watching what's the message yeah um for people in general for everyone or just for like young youths or everyone in I've got a better question in fact yeah just imagine your kids watching this right now yeah in 10 years time they've grown up so your son's 23 and your daughter's roughly going to be about 12 years old yeah inshallah they're watching us right now what do you want to say to them um little man yeah make sure you go shop yeah get me some round trees and the Doritos and Za yeah make sure you clean up my my bed straighten out them pillows you're done now bro I can't complain with that message bro I wish I was Dad and had that message as all and I appreciate you coming on the podcast my BR love for you we'll have you on in the future again when you look get that big hat and garden building that that uh that shop there I'm going to be the first one there to record it and you know record that journey I wish you lot the best of the journey bro love having us man I appreciate you appreciate you big love if you don't want to catch next episode of coo cast make sure you subscribe for the next episode next week peace

Channel: CEOCAST

Views: 116,993

Keywords: ard adz on quitting music, rapper becomes entrepreneur, rapper becomes businessman, rapper to islam, qutting music, ceocast, ceo podcast, ceo interview, jewellery business owner, opening a jewellery business, watch business podcast, how to start jewellery business, making £2 million, how much money do musicians make, ard adz, business podcast, entrepreneur podcast, entrepreneur success story

Id: wJaYeINw6PY

Length: 79min 25sec (4765 seconds)

Published: Sun Jan 28 2024