An Unfiltered Conversation with Brittany Broski

if a video didn't hit a million views in a day I would private it there's a lot to unpack with what you just said it's a nugget of gold you need a lawyer you need a business manager what have I gotten myself into it takes a special skill to be able to go from short form to long form how much was that first brandal for mixing friends and business is difficult I hit her up and I'm like where's my money can you break down the business of Britney brosi only fans is a big part of the pie my biggest you to this job and to this hisory is today on the Colin ins spere show we're joined by Britney brosi now you probably recognize Britney from this incredibly viral meme of her tasting kombucha for most creators who experience early and unexpected virality like this their career just ends there but Britney is the exception she was able to take the momentum from her virality and expand into multiple content formats all based around her personality and her sense of humor how does she do it we don't know it's probably AI in this episode we talk about the complexities of her early success and how that led to an incredibly toxic relationship with her first manager how she's rebounded and rebuilt her business since then and how she thinks about content formats and building a strong Community now before we get into this episode I want to tell you about our newsletter the publish press we send it three times a week to over 100,000 creators and we break down the business of creators like Britney we've actually covered her four times in the Press we started the newsletter because we felt that when we were hearing stories about other creators and their businesses we could take those lessons and apply them to how we were building our business so if you're interested in that if you're interested in hearing more about other creators and how they're building their businesses go to the publish press.com we put the link in our description it's totally free to subscribe all right now for our interview with Britney brosi Britney welcome to the show thank you so much I wanted to start with the way that good morning America titled your segment on YouTube because we were trying to describe in one sentence what you do uhhuh and the way they did it I think they nailed it I think you can't get any better than that I think the way the way they did it is so interesting they said Tik Tok sensation Britney Broski talks new YouTube show comma podcast yep and in that sentence there's three different formats period uh of what you do yeah and I was curious the poor YouTube manager who had to try and figure that out they're like listen you need to put Tik Tok in there need YouTube in there and you need podcast and it's got to be 52 characters he doesn't know who I am too he's like well I don't know what any word mean yeah yeah so how do you describe what you do oh I hate this question because it's like there's not an answer that's not cringey to me cuz I still think I don't know we're at this weird cross-section of of like the internet right now where there are kids in middle school and high school who are growing up who are like I want to be a YouTuber but then at the same time it's like being a YouTuber isn't cool like it's actually really lame when you think about it so I think that it's this weird like there's a pride and wow I get to do this for my job but also like I'm hyper self-aware that it is very cringe where I'm like hey what's up you guys yes you know like I don't really find uh much career pride in that sort of aspect interesting but I think that at the base of it even saying like comedian is like I'm not a I haven't you know uh earned my hours in that sense I guess because of I haven't really done standup I haven't done you know the sort of traditional things that make someone a comedian but I think to my core I do make funny content online so in that case sure I'm a comedy Creator if that's even you know like something that makes sense like if I tell my papa like my Mimi and Papa I'm a content creator they're like what does that mean and so it's like this weird thing of you either get it or you don't just how I feel it's very strange it's kind of exhausting to try and Define yourself this context yeah without the connotations that come with certain descriptors I'm a YouTuber that kind of conjures up like you know Mr Beast James Charles tan Mojo like prankster yes and it's like there's a cringy clickbaity soulless part of that whole era of YouTube and then it's like I'm a Tik tocker you know people still in their minds think of Charlie demilio and Addison rain it's like well I'm not that but I do make YouTube and Tik Tok videos so it's like it's this weird limbo if I don't really know what I do yeah it's interesting and you you put out a lot of content too sorry yeah but you you do it's pretty amazing you you put out Tik Tok content um you put out obviously YouTube content you have two shows Royal Court and brosi report and the broky report um you know I would watch on YouTube and then I perused over to Spotify and saw like the amount of reviews you have on Spotify it's also really significant do you like consider yourself a a podcaster like is the craft of Britney Broski like you need to be kind of talking or in conversation and finding comedy through that does that make sense yeah I definitely would say I thrive in conversational comedy um but I mean the Bros report kind of proves that I can talk to a brick wall and by yourself for 50 minutes which is crazy hello and welcome everyone thank you seriously guys stop stop people are like how are the people in the room not laughing babe it's me like it's literally me in a room I'm running the cameras I'm running the mic and then I send it off to my editor like it's me in that room literally I'm talking to myself and it's sometimes laughing at yourself laughing at myself um there is not a funnier person in that room than me so na so I think that that is kind of like I you either can do that we were talking earlier and I'm going to kind of you know the process here we have a pre-interview call oh my god um you just exposed you know what guys this is all about the inside track we're exposing it um and you brought up a good point of uh it takes a special skill to be able to go from short form to long form yes and I think that that's that's what that is pretty early on I started doing YouTube videos because I wanted to make sure that that audience would follow me to a different platform really early on and so I think that that kind of lends itself to if you can talk to a camera for 45 minutes you can podcast so it's really not that much different me talking to a mic than me doing a YouTube video in my head it's just a little longer so I don't know I think it's more fun as well it's fun for me to be like I can talk about whatever I want and I don't have to worry is this YouTube video going to trend is it going to do well is the thumbnail clickbait is this whatever it's like I can just talk and I am so fortunate that people want to listen you know CU it's like that's the hardest part is getting people to tune in and care about what you're talking about even if it's nonsensical that's that's such a blessing at the it's even harder to get a million plus people to CLI click into a video that's just kind of your face and there's a video you have that's like talking about my favorite Tik toks yeah you know and like to get a million plus people to click into that to just opt in means that they have a deep connection with you absolutely right because it's not the idea necessarily that's getting them in the door it's you right uh and that's a challenging thing to do are there any comps in traditional entertainment for your craft or what you do like being a personality I guess I think of it sort of similar to late night hosts where maybe it's like yeah James Cordon there are a certain group of people who just like James Cordon matter twin by the way okay yeah sure if you if you think about it we are twins so James courton col doesn't know how to react to this yet he's he's calculating if he's getting trapped in like some like am I about to get like has she brought up James Cordon before vly opposed to James Cordon great okay so a different late night host who is known for their personality Seth Meers 100% yeah yeah well here's the te you remember what she said about Seth Myers these are yeah come on you didn't do your research I well here's the tea with all those I think Seth Myers might be the best out of all those is like these straight white men who are kind of at their core kind of problematic always and it's like that that structure of late night is very Antiquated I've always kind of said but I do yeah I I I do think that Apples to Apples Apples to oranges comparison of like what me and sort of like em a Chamberlain do on YouTube is comparable to the Jimmy and James Fallon Jimmy and Jimmy Kimmel and fallons of the world all those guys all the jimmies all the jimmies and James all the jimmies and James and uh yeah it's a personality it's hosting it's it's um mcing that sort of thing but at the same time having that banter with people is such a skill that I didn't know I had and so it is kind of like where does that fit in because I'm I can do this on my own I have more fun when I'm doing it with people but also is there something that's beyond sort of like the Live Hollywood aspect of it is it voice acting is it real acting is it standup you know like the world's kind of your oyster but at the same time that's so daunting because I didn't want to do any of this like at my core like I didn't ever see this being a real career path and so it's weird to wrap my head around all the possibilities that are kind of at my feet especially with YouTube like everyone wants to be a YouTuber so it's like I don't know what do you do with that audience once you have it it's very daunting yeah and you're kind of you're you're practicing the craft and figuring it out in public like people are watching you do it thanks for reminding me that's great but if you if you go back then like why start uploading to Tik Tok to make my friends laugh just to make your friends laugh yeah and where like Place us into the world when you upload your first Tik Tok well I downloaded Tik Tok because uh I was like what the are they doing on this app I was posting the same I post on Tik Tok now on Snapchat stories in like 2018 2019 it was the same type of video with like the filters or just ramblings or whatever I had it was really strange at A&M at Texas A&M I had added like friends of friends of friends to my Snapchat to the point where I was posting Snapchat videos that were getting like, 1500 views people I didn't know so I had a taste of what that felt like of we would go out to the bar District like next to the the campus and people would run up to me and be like you don't know me but I know daa and she told me to follow you on Snapchat and you're so funny and it was like thank you what the yeah so that was happening when I was still in college 2017 2018 then Tik Tok comes around I get ads for it on Snapchat of like furries and cosplayers and I was like what is this mental illness happening on this app got to see it and I've got to take part in it and so I downloaded it scrolled for a bit and I was like let me see what's if I can upload here then I can send it to my friends directly and that was kind of the Genesis of it as I uploaded it probably 9:00 p.m. one night in 2019 and uh this was like July 2019 I was still working at my bank job the next morning I wake up 30,000 likes on this video 30,000 likes in 2019 was like I'm the most famous person on this planet Maybe still that's that's a lot of likes that's a lot of people to see something especially there were nowhere near like people forget this Tik Tok was not a popular app in 2019 it was like unheard it was still musically kind of like it had the same sort of content and so to have that many eyes on it was like whoa and then a month goes by and then two months go by and then and I hit a million before the end of the year and it was like and then the pandemic hits and it's like 2 million 5 million 7 million and it's like how does this how does your psyche keep up with the reach that you're gaining and so it was um very weird from the beginning to have success it was never this like I got to grind for this it was like I just uploaded it for shits and gigs and it happened so it's was it the same emotion like making your friends laugh uh seeing that 30,000 people were engaging with something and laughing or you know a million people were engaging with something laughing that's a good question yeah yeah it is same emotion yeah interesting get like reciprocity in person right of like if you're standing in front of three people and they start laughing it like feels really good of course you do it on the internet and you're like did they yeah did they laugh or right am I speaking into the the echo chamber yeah I think it does translate though from the comments and just the the addicting feeling of attention online and how dangerous and insatiable it is I do think it compares it does compare best drug I've ever tried love it how did you navigate sort of like how like vulnerable and open you are cuz if you watch those like early like the first Tik toks it's like we don't have to it's like we did it this morning we did it it's like here's like extra hair of mine on the shower wall don't worry about that like no mind you you're talking about that in the middle of talking about having diarrhea am I having diarrhea yeah I am okay is is that a a hair ball in the shower yeah it is yeah course like from my understanding like from the beginning out of the gates here's who I am did you have that comfort with your friends is that like that's the type of stuff with your friends so here it is yeah here you go everybody like yeah and I think it never really For Better or Worse it never crossed my mind to be like maybe realtive it never was kind of on the table of I need to censor a part of myself or my humor because it's public if anything that aided in getting all those eyes on me because and this is so cringey to be like authentic but that is really the buzzword that they threw around is through all that of like she's so authentic she's so real she's so herself she helps me be myself and it's like what a genuine statement at its core but I think that capitalism has kind of diluted that word of authenticity and being real and whatever so it was never a a strategic thing on my end it was just that's what I was talking about I think for me like some of that stuff aside the thing that I really liked the most is I was like watching a ton of your Tik toks was you breaking yeah like laughing during your own accent or during your own sketch there's something uh that felt like you're really bringing me into the early process of you just trying out W and and even like that actually makes me feel like a friend cuz that's what happen period like we don't actually like make the perfect joke and then all laugh right like it's fun to see you messing around wow and that to me was like I feel like I'm a part of it yeah I think that might be the magic you just kind felt like magic let's read title the GMA YouTube video with that right whatever he just said just send it to how many characters were working with there yeah I think that you nailed it it's uh I always thought you know during SNL the skits where they laugh are the funniest ones the so I was like I enjoy watching that content that's the type of content I want to put out so if I'm doing voices back and forth and it's ridiculous because I'm talking to myself as different people in my apartment in Dallas America it's like I want to yeah this isn't this serious comedy sketch that I need to edit and whatever I'm on the toilet most of the time so it's like there is a a sincerity in keeping in the bloop of me making myself Giggle and I think people love that because it's fun to watch at the end of the day I think there was kind of these chapters in like what audiences have craved uh if you go back like with television you think about like the family sitcom it's like okay we can kind of see ourselves in that but it's a hyperbolic version of it we go from there to reality TV right and we're like oo that looks and feels a lot more like real life you go from there to to Social and think about like Instagram story or SnapChat stories one of the most at the time was the most real version of someone it's like that's exactly what happened in that room and I think as the pandemic hit that stuff kind of came to a head where we were having a collective experience and we were like I just want to see what real people are doing right now like what is actually happening in those rooms yeah so timing wise I think it probably couldn't have been better timing and and so much of it is right place right time like truly and I always say this of if I tried to do what I did in August 2019 today I would just be a number in The Ether you know it was this perfect uh sequence of events of Tik Tok kind of taking off the way that it did me being kind of early to the platform and me posting the type of stuff I was posting because you're right on YouTube it was this bubble that had burst yeah of creators who are so far removed from reality you know like drama gedon and all these the beauty community and and this and that and even if you take it back to like Sam Pepper and those sort of pranks where it's like what the are we doing like how did it get Jake Paul how did it get to this point where we're making this content that is dangerous it's scary it's your audience's 8-year-old children like what are we talking about it's not what I'm watching but for some reason it's the most viewed videos on YouTube people were sick of that like you said that era was over and they were craving that sort of real and I think also at this time socially and culturally like the Kardashians are on top you know it's these unattainable beauty standards people have never felt worse about themselves and now guess what we're all trapped inside to think about it right and so definitely I think the pandemic and a lot of creators would sadly agree with me was the best thing that happened to our careers everyone is stuck inside you know know they're watching they're consuming and so those numbers you were able to grow so rapidly but it's this you know are you able to sustain it and I think that's the question so when we talk about sustainability and like sustaining momentum you had some of the most unexpected momentum from your kombucha Tik Tok sure it really smells like a public restro you know what no well for someone who didn't want this career for that to be the thing that kind of exploded is pretty wild we we always talk about Tik Tok in the context of like it's like playing the lottery definitely like you're you're throwing content up there and you just don't know but all of a sudden one can just hit yeah and that's the one and it's the one that is going to piss you off too it's the one you put no effort into right right yeah yeah they know how to get you though like you know they they know how to keep you hooked absolutely talk through that experience and that like momentum of of that and what what do you do with that momentum I think that from being chronically online from The Ripe age of 11 I'm talking two girls one cut blue waffle we've been in it together team yeah I think that that was a tough time on the internet it it was especially for my underdeveloped really Define who I am as a person just have visions of someone putting that on every screen like the computer lab every High School like for what reason Reon than just let's see what happens here hey look okay look now teachers don't know about this but we do yeah for better or worse I think that from being chronically online and having been a consumer of this media for that long I just kind of intrinsically knew what to do of like I've seen people get pigeonholed I've seen people be known as the the Alex from Target or this or that you know like you're that guy forever and I was like I'll be damned if that happens to me and so when all those eyes were on me it was kind of simultaneous where I had my own track of what I knew to do and then at the same time this sort of predatory management company had contacted me and I was like how soon after CU like kombucha video is uploaded does it it's like pretty immediate that it gets traction right yeah it was like I uploaded it on Tik Tok week later it was on Twitter uh on gay Twitter and then from there it just exploded I mean I was seeing it on climate change posters in Australia and and and Russian and Arabic and it was everywhere and I was like I don't know what that says but I bet it's funny I bet it's a good one and so shortly after that someone reached out to me and said which period she's smart when she did this she was like I'm working on a kombucha campaign for this company and we'd love to feature you and I was like yeah you're a genius dude and I'm surpris surprised that no one did it before her and uh I was like yeah let's do it she made me sign an exclusive uh contract with her for two years and then uh way above the sort of market Norm 20% she was taken from me okay when the market Norm is 10 and uh from there it was kind of simultaneous of like I was making sure I made a Twitter well I had my Twitter it it was always Britney brosi I made an Instagram that was Britney brosi because my private Instagram is my real name like it's not it's private um I made uh a Facebook page for Britney brosi and then of course I had my Tik Tok so it was like you need to be unilaterally across all platforms posting different content then probably September October 2019 I made my YouTube channel and that video immediately did well because people wanted to see more of me and I was like okay I can do that and so from there it was like I need to make sure that people are seeing that I can do accents I can do characters I can do Impressions I can do you know funny tweets I can be funny in text format long form and short form and that was never this like okay how are we going to do it it was like I just did it because you had to and with the promise of brand deal money coming in babe you have to like you have to get those numbers up you have to put content out meanwhile you have all of the platforms telling you you need need to be posting once a day if not more uh YouTube videos once a week or maybe twice or three times a week uh Instagram you should be posting every day you know it's just like these stupid not unsustainable like honestly burnout numbers you cannot post on every single platform more than one time a day that's insane I don't even post on Instagram more than like once a week that's insane so I I was going and going going I was burning myself out and I was like we have to do this and then it all came to a head when um the company that I signed with started stealing money from me which was so fun and I got into a lawsuit with them and I was like I moved to La by that point and it was like what have I done and little did I know everything was about to really begin but it was it was scary and I I do think that that's an unrealistic standard to set for Content creators just to get eyes on your content you know it's like if the content's good eyes will come yes I agree with that there's a lot unpack with what you just said sorry for no no no that's all right I want to go back to sort of the moment you decide to go fulltime yeah which I believe happens when you lose your job you're working at a bank yeah and essentially you've kind of like lost control of your image because of this viral meme yep the bank is concerned you lose your job yep are you can you bring us into that moment and are you humiliated okay but are you hope that helps yeah humiliated and Afraid Of The Next Step in terms of career or like I guess were you happy at the bank was that a good life for you or did you did you know you wanted to be creative and do something creative I always had the sort of like undercurrent pulling me towards a creative life but I was raised with a very strict military dad who was like you need to have a plan B and I never really took that leap to be like when I turn 18 I'm auditioning for SNL also that's not how it works being like I'm just moving to New York no you're not by the way um I never you know tried stand up I never did any of those things go I was like this is not a sustainable career even if I do you know find success some in like little comedy clubs in Dallas that's not going to keep my lights on you know like I need a real job so I just kind of let it die I never really beside entertaining my friends and like having fun on the internet no it never ever crossed my mind and so when I got fired I literally was like I drove to Texas Roadhouse and I was like you guys hiring like I fully was like I'm going to do a service job until I get another corporate job it never really crossed my mind to pursue this professionally until that first brand deal came in and I was like here we go what was that was it a kombucha brand GT Dave's kombucha Dave wild character so it's so full circled too and it was kind of like I've had these moments along the way that's like I know that was supposed to happen okay I know this is supposed to happen the reason I tried kombucha in the first place is cuz of Cody C and no this that video they made and I was like I love them like they're my favorite creators and so I out on a whim bought it and did it and that's kind of and then I ended up with GT Dave being the brand that I worked with I got to meet Cody and all them eventually and and they followed me and it was like the happiest day of my life it was like this is so full circle and then I went to a live show that Cody and Noel did in uh Houston and uh they shouted me out in the crowd and I was like no one's more famous than me yeah 's more famous than me actually um how much was that first brand deal for I think total it was like 5,000 but out of that came airfare food Hotel so I went home probably 20% Then 20% taken I came home with probably like 700 bucks and I was like yeah was that was that like a big like $5,000 knowing that that was possible was that like the most amount of money I've ever heard yeah yeah cuz my paychecks at the time were like 1,200 right you know and it's like my rent was 1,200 so I got paid twice a month immediately half of it's gone so it was it was yeah making 40,000 a year a $5,000 brand deal even if I didn't realize you know that's going to be pennies in the bucket when you actually get that money also when you get that money 90 days it's just I was like this is it and so with what I was doing on the a side with the content and my management company was doing on the B side with the business I was like we got this guys then it all went tits up right what was I'm so curious like one of the things that a lot of creators we talked to Marquez brownley about this like he said the thing he's most grateful for is that he never had a viral video because in in the beginning like a big pop viral video because that can kind of color what your decision- making is absolutely like trying kombucha that could signal to you like oh I should just try things and be the girl who tries things absolutely did that cross your mind and was that like or what was the immediate next content strategy of like people know who I am yeah it was a weird sort of community that I had already built only on Tik Tok where people knew I'd had a couple videos go viral got it and the first one that actually went viral was a depression meal test where I'm I'm laying in bed and I made a depression meal of brown apples that had gone bad and then dry chocolate chips yum and I'm made that video of me just like laughing hysterically at how ridiculous and miserable that meal was and that went viral and so all I had a couple hits and then kombucha was the first one to make it off of the platform so on Tik Tok this really special thing was happening where people knew me already not just from Kucha if anything they hadn't seen the video CU that was on Twitter and so from that I did make my first YouTube video ever was uh part two of trying kombucha and then quickly I was like we're not doing all this that's not it we're not doing that smart then I did a makeup tutorial and that one went viral on YouTube really so it was like and it's since been privated because I can't stand to watch it because who the was that understood that's that's and uh it's just really I don't know if yall have that experience where it's like even three years ago we've been making YouTube videos together for 12 years so just yeah you can find some stuff that we're not proud of for sure yeah we haven't cleaned it all up yeah I was saying I was like I don't know what was going through through my brain and so I I started diversifying the content and it really really paid off interesting and was that conversations with the the management company just you just knew it my management company sucked ass and balls they were bad I everything in my career creatively up until mid 2020 was me and that's when I brought on my editor who's my Saving Grace Stanley and he literally shout out Stanley and he was someone I followed on Tik Tok because he's so good like he was a film a short film Creator and he was like in college at the time just like a little 19-year-old and I was like he's so funny and talented we became friends and then he was in college and I was starting to make internet money and I was like how does 50 bucks sound to edit my video and he was like sounds like 50 free bucks sound like free bucks and so from there we started working together and a lot of the pivotal moments in my career I really can accredit to him like he's been such a Saving Grace for me but up until then yeah it was all me at that time that you're working with Stanley are you in La at that point yet I moved to LA December 2019 okay yeah right before the the panty hit right before okay yeah so okay let's dig in a bit to um the management company because I'm curious like this moment of deciding to go all in like sorry mind you can just Chuck it at the screen Sor I remember when col and I were first like we had like very small amounts of traction on this channel and like ended up through Outreach uh meeting with some agents and I was like this is our ticket you know like this is our ticket if we can get them to to be into us and and represent us then that's what like CU we we all making money before then not I mean we made money as like producers we' produce things uh but not our own like our own brand not really yeah um actually probably zero uh so it was a passion project it was not it was not branded as a passion project internally but but the longer it went on that wasn't making money externally we like yeah it's just for fun we just make these YouTube videos for fun to justify yeah you just have to justify your actions it was strange because I I I felt very validated by some of the viewership even though it wasn't very high so it's like I feel like a professional at this period although I am making no money right doesn't matter doesn't matter so the the con the connections to like agents almost to me felt like someone was reaching their hand down from like the cloud of Show Business to be like I'm picking you you can come up with me well even the word agent is like my agent think I'm Tom Cruz and even one meeting they start telling you who you are and you're like yeah I guess but you quickly all right you you've known you always thank you for say yes but I think it's really important for for young creators to recognize that like when an agent or manager signs you they actually don't take on too much risk yeah they they almost take on zero outside of their time uh depending on how much time they do spend on you yeah um because they're also kind of gauging different they're making their bets on different talent and it's like great if Britney Broski takes off amazing if she doesn't no problem no harm no foul no harm no foul and so that's a really important thing to know going into those relationships I'm curious if you could pull out any other lessons from that experience for you of having there's a ton of creaders who have early traction get emails I'd love to represent you absolutely it's a very very predatory environment especially today when and and I was lucky early on I had um a a friend reach out not a friend he was a journalist of all people his name is Yar Ali and he reached out and he was like I think you are so funny and so talented and like I think you should be represented by the right people and I was like who is this dude like he had a check mark so I was like oh my God he's famous he was a journalist and uh he has been my champion from from very early on and he kind of laid it out for me what the Traditional landscape of Hollywood would looks like because how would we know that you know like how would I ever know that even as a fan of YouTubers or celebrities I don't know the interworkings also when like when did we become a part of Hollywood right there was kind of a moment in time where it was like oh I guess we're we are entertainment and it's probably the pandemic that that flipped that absolutely was but even before the pandemic like UTA is the first I mean at the time and still maybe today their digital Talent you know Department was the best in the business and this and that and they name dropped to me of like we have R link and we have this and you know I was they didn't name drop us and not at the time no they did not we will be having a word this was like 2019 though we were in represent no one was named dropping us and I mean so that was even more special to me of like they have WR link like that's cool I loved WR link I still do and so that was part of the reason why I agreed to kind of take that step but Yar really explained to me like here are the three big players you know CA WME whatever this is what an agent does this is what a manager does you need a lawyer you need a business manager um you need probably maybe a personal assistant you need to buy this equipment you need to whatever and it it was like what have I gotten myself into like this is a full-blown job and I don't think I thought about it like that and and that's kind of the biggest if I could give any tip or piece of advice is that this is a job it's the most fun job you could ever have but like you have responsibilities you have people relying on you you have a team around you if you don't work they don't work if you don't eat they don't eat you know and that's a lot to have on you on top of keeping your millions of of fans happy and I know that sounds like let me play the violin but it's like it can get kind of a lot of pressure sometimes of if I'm not feeling funny or if I'm burned out or if I'm tired or if I'm just like you know you can't be on all the time especially when your job is to be a personality I'm not like that all the time I'm like that a lot of the time because I have uh probably undiagnosed ADHD but Lord knows and so to take that of what you're known as online and like try to apply that into a daily work schedule is Yeah it's you're also like productizing it right and commodifying it which is which is what we will take this much of her creativity slot it right there yes which is what inevitably H like it's just this inevitable cycle of even what you were talking about of when did YouTube become this weird place of like since aized content it's like well it was inevitable because it's a commodified version of creativity so at some point as you're building your brand and you have more overhead yeah you're going to need to fit the thing you everyone's going to go do the thing you do yep here's some money do that thing and you just push it and push it and push it until it gets yeah to S pepper I kill my best friend prank it's like what are we doing maybe right it's insane but yeah to the back to the agency stuff that was very um UTA was legitimate and still is and the company I was workare the same agents do so funny um wish i' had known that before I shot you a DM right kind of humiliating on my part um but it was it was this weird thing because I signed a UTA and I was also signed to this company who claimed to be managers and agents hey that's kind of counterintuitive right yeah and so they were fighting internally and I was just trying to make content and I also am 22 I just turned 22 and I didn't know I didn't know anything you know I could barely do my taxes and so they're fighting and and there's tension and their strife and they don't know who should be like they're securing me money but also this other company's securing me money and it's like they're not communicating and then I'm signing contracts and those aren't communicating and it's just like a legal Nightmare and uh that's a lot jumping from like working at a bank to this that world that fast is night and day is intense yeah it was the beginning of my career with like the agency slash management company that was doing all that with my money I had done $30,000 worth of brand deals and then it sort of became this like I was getting deal after deal after deal and my manager just stopped responding and she had signed so many people and everyone was leaving and I was next I was like I don't want to stick around for this like she was so unprofessional and it was just not a good good situation and I was miserable in it and I had just moved to LA with $5,000 in my pocket first month's rent was 4,000 and it was like here we go so I was running out of money I was in a state that quite frankly scared me like right before I left everyone in my family was like La is one of the most dangerous cities in LA in in America and I was like oh awesome thanks for telling me that yeah and so I'm stuck here I had just moved with um my roommate Sarah shower who I met for the first day when we moved in I did not meet her before that which is a retrospectively crazy thing to do um and so time was running out money was running out and then she wasn't responding I had done $30,000 worth of brand deals with this company and because it's an agency they had the brand pay the company to take commission and then pay me and on top of that it's the net 90 where from the moment they invoice they have 90 days to pay me that's three months yeah so I had done the brand deals in like September October and I still wasn't getting paid because it it wasn't 90 days yet and they send it by snail mail oh my God I could for hours about it um all that was kind of coming to a head and she had all this money and I hit her up and I'm like where's my money and she was like I can't believe you're leaving me like you're this you're that whatever like this is just unbelievable I ended up having to enter into a an arbitration lawsuit with her so basically she withheld the she got paid she got paid and did not pay did not pay it out to you wow and contacting the brands was futile because they had already paid the money you know they're not going to issue another check it already cleared in her account I find um a lawyer who the legal fees by the end of all of it were $30,000 and thank God by this point UTA had stepped up I was signing to a new management company um someone was helping me kind of who was associated with the first company who he left to like all these things were happening where I was out 30k which is insane that's like I've never in my life seen that much money and she had stolen it from me and in the meantime UT is getting me deals but they're small and they're few and far in between and it's like I'm earning that money back so I can still pay my rent and those are Tik Tok it's Tik Tok money and uh um I'm getting money so I can keep my lights on whatever but all the money that I'm earning is going to immediately rent and then to this lawyer come to find out at the end of all of it I've paid him almost it was like 25k or something I ended up paying him he goes she is completely broke she spent all of your money she has no assets that we can seee she has no house she has no car she's sleeping on a friend's couch she stole my money she stole a bunch of other clients money and it's just gone wow and he goes uh there's nothing I can do and I said ah oh so you didn't even get the money to pay the legal fees you just paid the legal fees out of pocket I never got the money back oh wow so I was out 45 50K by that point wow and that was my first Learning lesson of like Welcome to Hollywood literally like oh girl they don't care if I live or die yeah and then UTA was just a Saving Grace because that's when the pandemic hit and we were all stuck inside and then it was like the deals just kept coming because all these companies were having they were being forced to you know correct course to digital advertising and hey I got a big billboard right here on the big forehead so it was like this influx of I felt like it was the universe being like you learned your lesson be careful who you align with be careful who you trust be careful how you're spending your money you know because I out the gate was like yeah I want the best lawyer and I got him and then he came back and was like nothing I can do I was like facts right love it loving that so it sucked and thank God nothing like that has happened since because I learned my lesson but that is um I've talked to a few creators who a similar thing has happened to them right and either through NDA or through whatever they can't talk about it I never signed a NDA yeah you know and I don't want to give her airtime of of the company or what her name was but like it sucked it sucked because I was so excited about Hollywood and moving here and doing this as a job and then to have that kind of the air sucked out of me immed imediately was like do I even want to do this like are these the players in my life that I really want to engage with for the rest of time there was a moment then where I was like I I would rather be working at the bank I was so miserable um but then the pandemic hit and it was like I was also miserable then but it was like a different sort of okay things are working things are kind of moving um and then to get to where I am now is like I don't think I would be as successful if that hadn't happened which is unfortunate you're lucky it happened early absolutely really early so that's like and and you're lucky that this is going to sound uh I don't know I don't know how this is going to sound coming out but you're lucky it was only you know 30 $40,000 right right like in the grand scheme of things it's like I look back and I'm still like oh yeah it's a lot of money it's your whole salary at the bank but but in the context of how big you've become now and like what what that means in the context of the business of Britney brosi it's like it's a worthy lesson to invest in that lesson that much that's how much it cost for that lesson that's good it made you perhaps more concerned with creating stable ground to create and now we get to tell the story so other people can be careful because they it is something you have to be very careful with well and it's the it's the risk you run of signing with these no-name companies that are like they're over promising and underd delivering and they have no real credits they have no real connections they're actually leaning on you as the Creator to work your connections with the app and with other creators and with Brands they meeting brands through you yes cuz they're reaching out about you that's exactly what what it turned into with this woman it was like she was having me DM Brands to be like would you want to work with I can do that on my own why are you taking 10% from me and there was a moment in time where this company God and I know she's kicking herself this company in like October September of 2019 had Charlie demilio Dixie Addison Ray me the Lopez brothers if you remember them they were Tik tokers all of these Superstar Tik Tok ERS and then lost it all wow because she was so unprofessional and so she was in over her head and I think that that is um it's deserved and it's karma you know if you're going to over all those young young ambitious people for money it's like I don't I don't really yeah so UT really saved me in that I think it can be confusing sometimes who has the leverage in that relationship when you're young and it's ear yeah because they're coming to you and saying I can build you a career right right and I can get you and then they do get you a deal and you're like oh okay so they're they've now like my this person has become my ticket to making money but that's not true but it's actually not true and and you have to continuously recognize that you are the boss and they work for you they're doing a service for you you're the money maker but a lot of times you also if you're a creative you don't want to be a boss yep you're like just take care of me period right and so it's this weird balance that you have to figure out of like they work for me but I also don't really like confrontation exact I don't want to talk about business with them I'm a people pleaser so I don't want to ever have anyone be mad at me I'm a funny person I just go and be funny and make people laugh like I don't want to be in a zoom arguing about commission rates or like like that's crazy and I actually don't know how that gets solved because now the amount of independent creators there are we we have to play that role you don't have a choice right unless you have your brother and next year your cousin like someone you really trust who's like and that even sometimes doesn't work no working with family and friends is the it's the opposite of what you should do finding quality representation is a huge unlock because it it obviously brings you great deals um but it also the most important thing is you just want to feel safe yeah like I I just want to feel that while I'm here creating this show no one's taking advantage of you you know you just want to feel safe like these people you can trust they're working on your business and also there's a clear clear professional relationship right where it's like what happen with you the the thing that we always say is you don't ever want to be anyone's biggest anything right like you don't want to be a Brand's biggest spend I actually don't really want to be an agency's biggest talent like I I don't want anyone to to have that imbalance with my creative work that's what ended up happening is all these the talent left this company and I was the only one left and she was using my name to sign people and it's like that is scary first of all I'm your most that's upsetting but on top of that yeah it's like I'm not bargaining power yeah you you don't want the stakes to be so high for them that like that that 10 or 20% that they make off of you is their well like they're just that's what how they live then it's it becomes how are they going to guide you in a direction of being like this is good for your brand it's going to be hey I need that 10% exactly they can't give sound um and and fair advice when you are keeping their lights on quite literally when you have not Diversified your streams of Revenue where I am your sole money maker that's crazy I'm not a cash cow girl I actually think representation and and Operational Support is what will hold back the concept of the Creator middle class like the the the group that is like talented and trying to to build it into something bigger I think there's there's limited quality management or representation I 100% age to support that group right now and how sad is it too I think about this all the time of so many waves of funny talented tick tokers with potential who could do what I've managed to do and what so many other people have managed to do who just had that roadblock they just did not have the right people managing them and it went tits up and then people forgot about them how sad is that and it's like how do you fix it I don't know how to fix it do you think that's a timing thing too for some of these Tik Tok creators that like Tik Tok changed yeah and the ability to even transfer to long form is not there there like it maybe was like I I I think we talk a lot about Tik Tok creators and how a lot of times on Tik Tok Tik Tok is the creator you're not necessarily always the Creator like the for you page is the star of that platform yeah you mean like you're a slave to the algorithm like they will drop in people like you decide you're good like Tik tok's still Tik Tok like they're still going yeah you open the app and you're leaning back right you're just like show me what's what's fun today but if I'm like a Broski report fan they you take away br report it's like no that's my that's my everything and you've managed to sort of create that with a large group of people but it feels like it's hard and it has been hard for Tik Tok creators to make that transition I think that the core Factor like the key factor in all of this is community and if you have built a community around yourself your content your ideals your philosophy people will follow you wherever you go long form content people actually are crazy cing it now I mean even Tik Tok introducing a 3 minute 10minute 30 minute feature proves that you know like people are willing to sit there and watch a longer form video if it's compelling and if you're entertaining I don't know if it's just that Tik Tok is so oversaturated with creators now like I said earlier like I was right place right time where there were so few creators and it was easier to become a top performer on the app because there was only like 20 really famous creators now it's like everyone and their mother wants to be a Tik tocker and it really takes uh ambition and commitment to I I think the the true key to success is moving off of Tik Tok you have to move off of Tik Tok you can start there build your community but people will go back to YouTube to your subscription you know list to make sure they're watching everything you're putting out on Tik Tok it's easy to watch one video and then you don't see that person for three months yeah you forget they even exist on YouTube with subscribers and with notifications I'm watching every new video Cody Co puts out you know yeah on Tik Tok I don't follow Cody on Tik Tok you know that's crazy that's a thumbnail yeah you know but like I know I'm not watching Cody CO's Tik toks I'm watching his YouTube videos because that's where I engage with his content the best yeah and I think that that is what a lot of people Miss is that you can be funny and entertaining and pee poooo haha but it's not it means nothing people are not sitting down and choosing to watch your video not being a slave to the algorithm yeah so how how' you do that cuz that that is probably the number one question we get from right now there's a lot of especially even with YouTube shorts there's a lot of creators who blow up on shorts and then they try and transition to long form and they struggle with it so how do you how did you go about doing that of saying I got short form content down people love me there yeah you know how are they going to watch 50 minutes of me they're going to watch 20 minutes of me right how do you do that it was twofold with me making the kombucha taste test part two on YouTube where I knew people wanted to see more of it and so I gave them more of it and then right after that immediately transitioning to doing a Beauty video you know like doing nothing even in the scope of what the kombucha taste test was if I can make Jim Carrey faces to you all day long but like look at me being me of me doing my makeup or me you know like self-tanning or or just kind of the the joyous mistakes of being a young 20-some year old woman because that in itself is such a relatable thing and I didn't I wasn't doing it with the intent of like this is going to get views it was like I genuinely was trying to self-tan and it didn't work and so so many people can relate to that in a sense and and it just hit where it needed to so I think that that was it's a two-fold thing of I did it very early on and I gave them a little bit of what they wanted and then something completely different that I they didn't know they wanted but I knew they wanted it do you think the people who are making Tik toks and shorts right now have the same have the skill set required to make yeah what like how do you know if you have that like I I find that to be the most interesting right now is there's this influx of creators who are millions of subscribers but it's built on on shorts so how did like what happens next well they fall off period Point Blank they fall off like you can have a moment's success you can be like the it girl you can be whatever but if those skills are not transferable if you can't make branded content with those skills if you can't translate that to a long form successful YouTube channel where it's just you it's going to end you know that's not there's no longevity in that and Tik Tok is really bad about that there are so many creators that have come and gone and whether it's due to cancellation which we haven't even touched on whether it's due to cancellation or you know you find one thing that they did wrong and maybe it's a really bad thing they're gone like they are Forever cast exiled out of mind and their career is over or it's like oh I used to follow her what happened to her which is scarier I think cuz it's like you just kind of lost people's attention and that is like where you too boring were you not pivoting your content were you not like you know staying with the trends were you it's just so many factors that can lead to people having a failed Tik Tok career and what sucks is that there's room for everyone you know there's plenty of money to go around there's plenty of people to watch and there's so many niches that succeed in different ways for different reasons but I don't know I think the simple answer is if you don't got it you don't got it if you don't got it you don't get it and take me through the process of writing the the concepts is it just like here's a concept turn the camera on I'm just going to do it and then we'll find it in the edit or are you writing why it's funny or like the bits before the videos before I got fired uh in my off time because I was bored to tears at work I literally would organize paper clips by size and color like my boss didn't give me anything to do and I was like trying to make myself look busy so I was like you know notes in my scribing notes in my Mickey Mouse journal and uh I was writing down YouTube video ideas and that was a lot of them you know it was like doing a makeup tutorial or um I did one where uh I tried like Emma Chamberlain's coffee and then did another one where God that was so long ago I can't even remember what the early videos were idea not like it's just idea it's not like titles here's the Beats like you're writing titles No Beats yeah interesting but I do that now you do that now I do acts now it was so funny when you said uh here's kind of again not to break the fourth wall but you're doing it but but I will and I'll look into the camera um there's a sort of act structure to what y'all do and I've sort of introduced that to my videos as well of you have to make sure that there's 's a hook where people will watch there's the meat of the content and then what's going to make them stay to the very end of the video you know there has to be something that's always um changing and like what's she doing now that sort of thing because if it's 40 minutes of me reacting to Tik toks people are going to click off at a certain point even if it's a funny video and I know people are going to click off regardless but now there is more thought that goes into what I do now because I personally and Stanley kind of in my ear we want to polish and Elevate our content we've been doing this for so long now three years but I mean even then it's like there's a point where I can't just get away with setting up my iPhone on horizontal and being like what's up guys today we're going to you know it's like I owe my audience a bit more than that so I think that's the shift but in the early days I would write down titles and I would film can you bring us through an example of a recent video like we told you on the preall that we love the propaganda video like what's the act one act two act three there that video I'm very very very proud of because I do a series on my YouTube channel where I do art art history I talk about art history because I I love it and um the structure there is I write an essay essentially and I do my research and I structure it in a way that is let me give you the historical background because to understand art history you have to understand Real History because art history is the pulse of humanity through history what was Art before the war and how did it deeply and psychologically Ally affect an entire generation of people and so I do that I give you a little history lesson I pick five or six works that I really want to dive into and then at the end I kind of give a conclusion of what this time period of art means going forward and how this time period of art affected the next time period of art it's it's through and through it's just an essay it really is a video essay that I type it up and I cite my sources and I literally MLA format and then I film so it's fun for me because it's an exercise in learning and it's an exercise in teaching which I think the best way to learn is to teach it and I get so many nice comments that are like you made me give a about this that I never ever would have given a about you know American US History propaganda in World War I who cares and it's like oh I care maybe yeah and then also to take that and see how it permeates even today is really interesting so yeah that's kind of the structure that I do most art history videos with what's the common thread between you know watching your favorite Tik toks and a 22-minute video essay on art as propaganda in World War I the thread is I care about both and a very dangerous thing that happens for not only just creators in general but for women online is you get pigeon hold into doing one thing and as a woman I'm not just one thing as a Creator I'm not just just one thing as a human I'm not just one thing I'm a very multifaceted intelligent culturally aware person and it's a backhanded compliment when people tell me that you know oh you're actually smart you're actually this that's so rude maybe where it's like we've been so spoiled by these creators being this one thing and giving you one version of themselves constantly and then they get to kind of save their real lives and their real personalities for know their real life I didn't really give myself that privilege from the beginning I've kind of been like here's me and I'm going to lay it out on the table and that really really connects with people but at times it's like me why did I do that why did I do that yeah what are the what are the downsides of that there's I have nothing left for myself I have shared every single part of me with the internet and there's not anything that's kind of left for me um you got to go into some research and development for what else you could be now yeah literally you pi new hobes or something I'm telling you it's like I I I don't even know yeah where to go from there is that something that like are you at the point where during the days you're like like whatever you're doing in your life you're like this would make a funny ex okay got it sucks yeah are you like I'm being me or I'm I'm doing me like when you're does that make sense you're feeling like yeah um I feel I feel both in different times yeah like when I'm on the podcast I'm being me to be able to talk for 50 minutes I'm being me but yeah when I'm reacting to something or if I'm whatever that is a sort of level of like I'm kind of enhancing this but it works for the format that I'm doing you know like if I was just to be like at Tik toks that's not an entertaining video so you have to make it entertaining and I know how to do that and I have fun doing that but it is kind of draining um that's why I also want to make sure that I balance that with enough videos of me being serious and insightful and you know where people don't expect that from me all the time but it's a difficult balance and it's yeah you're kind of showing your range in in a lot of different way not not only as a human but as a performer absolutely like that the the videos that I watch across your different platforms it's like there's a lot of range and I think that's that's like a very important thing because especially through Tik Tok like a lot of people just get known for a thing and then they're just that thing and I that's a that's a fear for sure a lot of the advice that sometimes we probably give and that we get as creators is to be one thing that like a brand like a brand is one thing consistently and I think when I watched your propaganda video it was very energizing for me to be like wow we have even stuck ourselves in just being wow like the YouTube Creator guys right right but we have so many other interests and things that like we desire to talk about like I made you an iced tea right before this and you did and it was delicious can make ice te I can make ice tea you know what Chef Channel com can we but I think but I just want to say that like I I do think it's important for creators to see the range that you have and understand that it is available to you and it's actually a uniquely digital privilege like in additional media you're not going to always get the opportunity I agree to show all that range yes and when you do you get to be very selective about when and where you show it versus for me don't really have that you know like I want to make sure that I'm showing that always um I think it's also a a very very interesting and culturally relevant conversation to have at the end of Barbie summer you know where the Barbie movie really highlighted everything a woman can be and you don't have to just be that like you're everything and you can experience and display the full range of human emotion and skill and and like the experience you don't have to be just one thing and so I think me doing that me doing the podcast me doing Royal Court and me doing you know the art history videos and all that it's like I want to show my very impressionable young audience young they're in college but still like this audience that is trying to figure out who they are and what they want to do and and you know some people really really struggle with mental illness and and not wanting to be here and it's like if I can just show you that life is such a precious and joyous and beautiful thing and I love living life and here's all the things you can do with your life that is enough to make all the shitty moments of this job and there's a lot uh worth it because that's a joy that I can't really put into words that I'm I can help women or anyone you know sort of find that that Joy so I think that's a very special thing that it's a digital privilege because actors musicians you can do that through the art you make but I wouldn't consider what I do art you know it's just kind of it's stuff and people really love the stuff I think as a Creator it's like easy to fall into that trap of believing that connections are made on the fringes that like you'll get the best fan base if you're all the way on the left or if you're all the way on the right period but like personally for me I love like the gray areas like the things that are in the middle are the things that I love the most when I find out about artists or musicians who actually also like something I like exactly you know exactly exactly it is scary when you productize yourself though because then people want that product ex and when you said like cuz y'all are a brand yeah I'm a brand in a certain sense because they tell us to be because it has to be something you can sell and monetize and get funding for what you actually want to do but yeah I think that's a very it's a delicate balance because you can be a brand in the sense that that is the quality of things you want to make you know a certain maybe aesthetic that you are but I don't think that should Define what content you make I think if y'all want to do something else I would be waiting on the edge of my seat to see what else you would do you know well keep waiting well figed out the waiting room just hang out here we make you more ice tea you got more IC tea anytime now yeah I I think that's it's a very people don't explore that enough you get so comfortable being in the brand that you made sure yeah why not I want to talk about your different formats you know like Royal Court and Broski report specifically I think are kind of like the two main branded formats and then obviously have YouTube videos and and and Tik toks yeah um can you talk through like format creation and because you go from writing YouTube title ideas to now you have formats that are brands in themselves so did you go pen to paper and be like here's a bunch of Concepts I like these two or are these just like like how are how do you make that decision to announce like I'm making a show called Royal Court and here's the thing I'm doing because sometimes that can be scary because you might fall out of love with it right at some point or yeah so how how do you go about thinking of format creation how much time do you have um well Royal Court is my uh medieval them celebrity talk show for for those that don't know and um I knew probably from like we started working on Royal Court about a year and a half ago and I was like I want is it you and Stanley it's me and Stanley and uh because I was I would talk his ear off about like I want to do a hot ones I don't want to like I would love to be on hot ones but like Sean Evans and the first we Fe team has it's a nugget of gold hot ones is so simple but it is so smart yeah chicken shop date with Amelia the same it's so simple taking celebrities on a date that is so funny it's so smart she's able to be herself with that witty flirty dry British banter and with Sean Evans he really locks into that you like what y'all do of being like so beautifully prepared for the guest and um and letting that kind of be the accelerator of the whole interview and that's like it's so smart and I was like what can we do where I have that sort of press stop that these creators have managed to to create and it legitimizes YouTube in a sense too where like people are now going on late night you know SNL hot ones that's crazy it's a YouTube show that's crazy yeah so how do we sort of enter Britney brosi into the Press junket that these people will will go on the Press tour so Stanley and I sat down and he was like well what do you like and I was like Game of Thrones House of the Dragon medieval times I love the dinner tournament theater medieval times and did they have those in Texas yeah there's one in Dallas I went every birthday yeah I went a ton when I was a kid I love medieval times it's and there's one here you had like a big turkey leg great time and the dragon blood soup tomato soup it's so smart it's so fun and it's this uh Escape into Whimsy that I think is so ridiculous and so uh needed it's why it's so fun is cuz it's so ridiculous so I was like how do we incorporate that and all the things I love about fan fantasy novels and Game of Thrones and whatever and we make you know post Malone do that how do we make Jack harlo do that how do we make you know whatever and so we kind of went to the drawing board and we wrote down what is the structure and at first we went through a bunch of different ideas and they were all ass of like is it a advice column is it you know a Q&A is it sort of this like I'm not asking real questions it's just hypothetical questions and we filmed a pilot and it was bad and then we filmed another pilot and it was fantastic and we started working with writers and uh interesting how like how many writers like two and their twins their names are Annabelle and Sabina meki and they're uh comedians in New York and it was a connection through my management company she was like my manager was like I think you'd like these girls and I was like new management company new the legitimate management company through that I found through UTA and um biggest blessing of my life and she was like I rep these girls and they I think y'all are very similar and we got on a zoom call and it was love at first sight I mean it was like the same sense of humor it's that type of wit that like will piss you off there's so quick it's like I'm keeping up with you but I'm getting nervous for me that's link I think link I mean Rett too but link recently at the streames was just like so dialed in and so funny they're so quick yes yeah it like bothers me because I know I'll never be it you know I like listen to them talking I'm like God you guys it's magic they've got magic they've got magic the the twins that I work with are that and because they're twins too it's like they're on the same brain wave and they're they're firing on all cylinders and I'm also firing on all cylinders but it's like they're so funny it's so fun and it's a challenge as a comedian too to be like I I can match you and we're making each other better and so I was like they're going to write on the show period they write along with us um it's it's guest Centric so we'll write for the guests we had Orville peek as the first first guest who's a friend of mine and so I was kind of giving them information we did a pre- interiew with Orville and then we write the script based on that and it's bit based it's like segment based and uh the set's ridiculous it's all covered in jewels and coins and dragons and we have Thrones and it's and I make them wear a cape and it's just I want them to escape into that ridiculous setting and really just have fun with it because interviews can be so boring I want them to have fun yeah and uh that was kind of the format for that is I knew I wanted to do a hot ones and so I hope that this will become uh you know in six to 12 months something that people are like how do I get on Royal Court and I think it's already we have incoming requests which is we have two episodes outes so it's like it's such a it's exactly what I wanted it to be and I'm excited to see where it goes from here but that contrasted with the broker part I literally went to my manager and I was like I want to make a podcast where I just talk to the wall and she was was like let's do it and that's what it is they were like do you need a producer nope do you need someone to help nope I was like I'm just going to type up bullet points of what I want to talk about because I could talk to the wall for an hour so what's the difference between that and a YouTube video where you're talking about something less amounts of time lesser amounts of time5 minutes and more edited um yeah the difference is YouTube videos have more structure and more effort and more time uh I can go into the podcast Studio in my house so I literally just go to my guest bedroom hit record and I I do the thing and then I send the files off but with the YouTube video Stanley and I are like pouring over ideas and how do we do something that is both on brand for me but also kind of Shifting The Narrative a little bit you know and he has really I mean his editing is as important to the art history videos as my words are you know like him editing it like it's literally an art history documentary on BBC like it's he's so good at what he does and he makes it feel professional and academic um while I kind of bring the humor into it and so we do that for all of them I mean even like reacting to my favorite Tik toks to I'm trying to think like I do Beauty videos I do makeup and like hair stuff like I just really want to show the range but it takes so much prep and I find myself sometimes not with Dread but it's like I procrastinate because I know a YouTube video is going to take a lot of time versus a podcast episode it's like I'm can go do that in 45 minutes so it's it's very different and is it pretty close to what you recorded in 45 minutes that's going out or how much of it is cut of the podcast yeah it's pretty close yeah so it's like the simplest format and this this like and it only relies on you which is amazing it's not guest based this this like single person podcast I feel like is so impressive to me like Emma with anything goes right like it's it's so impressive to me that she can just riff like that or just hit those beats um you call her daddy did it a bunch you knowly on Alex Cooper's great at the single person recount of an evening or um yeah I find that to be I think that it sounds like one of the harder things in content Ian if you're entertaining you're entertaining you know like it's it's hard if you're scrambling for things to talk about you know it's like also the beauty of Broski nation that rides for me is they have such an intense and sometimes scary parasocial relationship with me where I'm like their best friend I'm their older sister I could be talking about literally the contents of my diarrhea and they'd be like she's so funny you know like I could be dissecting each bowel movement and they'd be like I look forward to this every Tuesday yeah like I need this I would die without this podcast and so I I am so thankful for that why it's difficult to explain what you do right right so because uh I'm humiliated you say that on Good Morning America though they were like they were like what what do you talk about it's kind of like PE PE and poo poo occasionally poo poo um and they're like sure okay great yeah they're like what did we the dude oh my God the audio dude in the back cracking up 50-year-old man I tickled him tickled his Funny Bone um but yeah I think that that's a big when the content in my eyes May Fail You know I'm like that wasn't a funny episode that wasn't whatever it's the bond I have with the audience that will always Prevail which is so I'm so blessed that rhy great but yeah the craft also like a large part of the craft is the relationship 100% right it's it's it's building and sustaining a community of Highly engaged fans absolutely right that is like that is the craft that we're doing it's almost like you have this ball that's in the air and you don't want to let it touch the ground right you just kind of like keep hitting it with something else to just make sure it stays up in the air um but yeah I can imagine that gets exhausting too it does but it's more fun than anything you know it it gets exhausting when I'm on top of the content load that I am committed to take on other things like a hosting gig or I do college shows sometimes I'll fly to the middle of nowhere Pennsylvania to do a college show and then my flight gets delayed and then I'm stuck you know it's like that where I get home and everyone's like okay you need to do this brandal you need whatever it's like I don't want to do this and I don't like doing this job sometimes yeah but then and and also you're not really allowed to schedule in a week of vacation you can't do that if you miss content or you miss I'm on a contract with my uh podcast Network you know if I skip a week I get in trouble so I don't know it's very unsustainable right now right now yeah I was thinking about that this week because uh not to bring you too much behind the curtain but Samir was sick last week and leading up out of commission and you don't I was out of commission yeah and you don't you get like a day yeah Max like maybe a day and then once Monday hits or something you kind of got to come back we've both been through that where luckily there's two of us so sometimes like the other one can step in but it really is the reality of being a Creator especially like you running your own production company multiple formats you're traveling around the country you got to be there like you also get book exact like if you if you start getting a lot of traction yeah like the inbound starts coming in and you book out you know a couple months and you're kind of booked so like yeah if something like this happens where I got sick last week I I knew also that I was like I have one day to get better that's you know like that's it and then even with that one day we're delayed on stuff right right and we kind of have to all of a sudden our schedule is like kind of in flux because of that yeah day um so I I was curious about like when you you didn't you you've said a few times you didn't want to do this right no no I did not but like when I think about that and I think about the fact that correct me if I'm wrong but you were relatively content at the bank job right I was content in the sense that I was like all right this is what I'm going to do yeah and then at 50 I'm going to get a heart attack and die you know like whatever you call that content yeah if that's the American dream but like what when you stepped into becoming a true like full-time Creator what did making it look like to you was there like oh if I just get to this much money or this much of an audience then I'm good I'm happy or has that just been like is it ever expanding because the opportunities are ever expanding it's ever exping which I think is good I mean it's just creating new goals you know new goal posts and when you surpass that it's like all right on to the next one it's changed already so much in the three four years I've done it and the first one I remember on Tik Tok was like when I hit 1 million ol have made it yeah and then I hit a million it was like no it's no different yeah it's just Tuesday Morning 2 million and then you hit 2 million then it's like oh 5 million and then for a while after five I was like all right 10 million and then I never hit 10 million and I was like that's probably for the best Tik tok's not like dead you can still do it yeah you can still do it it's just like I don't I feel like I'm not really seeking community on Tik Tok anymore I've found my community and what's going to push me over the edge into you know maybe that 10 million category I would I celebrate my successes on YouTube so much more intensely than on Tik Tok Tik Tok is very easy it's very fleeting as well when I got my million plaque on YouTube I don't know if y'all felt this way too it was like I did that wow yeah it's such a a I never thought and it was like that was never even a goal of mine and I I managed to do it and I'll continue to mention Cody CO as I always do he's kind of been my my model of how do you do this successfully they went I mean TMG went from they were co-workers to they filmed in that shitty tiny little Studio to what they have now is like really impressive it's really inspiring and's output I I would say you're an insane person you're comparable to Cody when it comes to like output right like it's crazy the amount of videos that you're putting out and wow and also you can feel the inspiration on your channel from Cody right like but it's not everyone can do that not everyone can Rea like bring us into a room and react in a way that feels so like you're you're a friend right you know right like like when you're watching Cody and noell especially in their early days it's like you're just hanging out you're the third person in the room absolutely and that's what's fun and um to bring that level of like presence into a into an experience like that is very hard it's it's special it's a special thing to have with your audience and I mean learn from the best and I think that R and Link kind of inspired me in a certain sense of you can be as ridiculous as as you want with the content like sky's the limit when it comes to uh type of content and what you can do it doesn't all have to be just reacting or like okay today I'm going to be doing this makeup tutorial it's like you can do whatever you want but with Cody and Noel it's like yeah seeing them slowly polish and polish and polish and building their team around them and elevating and just it's so inspiring to me and uh I hate to bring it up but it sucks that there's not been a woman that has done that and if that's sort of the Baton I have to take on I'm willing to do it but it's really where the Baton could go no I was like my leg got caught it was pinching me did you bring a baton that's the Baton my torch under the table I have lit that would have been a killer ending it would have it would it's a Minecraft torch um so why do you think that is that that a woman hasn't done that or like do you find it that that it is more challenging to make it in the world of of content creation yes period um I think that the male duo thing has been around since the sort of Genesis of YouTube I mean r link were around at the Genesis of YouTube smos you know things like those it's always been sort of the way to succeed I think Jenna Marbles is the outlier but I mean we don't have her around anymore so to take it to a level of Internet Empire that these men have I don't know why it hasn't worked I've talked about Lily Singh before of how they tried to fit Lily Singh into the white man's role and it did not work because she's not a white man and that wasn't her strength that also wasn't her audience her audience was children and they put her in front of an adult audience with jokes that were not funny and playing this character that she was not and it was it was doomed to fail and that is what we have in the sort of evidentiary pit of women in this role it's been a failure you know it's been only men that have succeeded and it's like that's so annoying even Emma Chamberlain I would count as a success but she left YouTube yeah so you have to do it be married to it and continue to do it on YouTube and I'm committed to doing that because that's where my audience is why would you ever sell out to you know a streaming service or this or that and only do that from now on that's not where your audience is you know like people on Netflix aren't going to know who the you are your YouTube audience knows so you can do both at the same time but you have to honor where you came from and I think that's where some people get it wrong so I know you had mentioned SNL and like turning 18 going getting that audition I know it was a dream of yours at this point if you had that opportunity and you were given it to like you wouldn't take it I don't think so why would I leave the sort of comfort of the world I've created to I also just think SNL's a very like abusive environment from everything I've heard it's very toxic why would I willingly enter into that when I could find the same joy and um fulfillment from what I do right now MH sketch comedy is very fun improv is very fun but I could do that via other means I think I think also SNL is in one of its very low periods right now it's just simply not funny M there's something that I I feel like that differentiates you in just this conversation and what I'm hearing is that I I think to do to take it to the next step if you want to build something you know um I think it's uh I think you have a very keen love for development and writing and I think actually like even when you look at Lily Singh I know she she has a production company she was involved in that but it was clearly stuff that was written for her or she needed to fit into something and I think that you know your even ability to write an essay at at that level of your your art history videos and then contrast it with like the Royal Court is its own show and format you can develop that that I think is where we're moving in the future is like what Amelia is doing right Amelia has a production company that can write the content edit the content and she can star in the content right and that is where this is all mov it's like they're going to come to Broski Productions liit LLC and say you know we we want you but you do the you do the writing you hire the team you do it all and you star in it so it's like this new world of we're building our own Studios not necessarily like there's so many different versions of being a Creator one is you're comedian and your talent hey agents book me on stuff right the other is I'm not going to get booked on stuff I'll make the stuff that I'm in and you can support that yes right and so that that's actually pretty different from traditional Talent of saying my craft is being funny book me on something where I can be funny yeah we're we're past this point of like I'm auditioning for to go do something it's like I'm going to if you want me as a part of it I will have my hand in it and I think there's some level of you know validation seeking that at least I've experienced in my career of when we get an opportunity with a bigger production I'm like oh my God that's that sounds amazing we have to do it and we do it and it's never what I want it to be why because it's there's always other people's voices and I I I find that creators internet creators specifically care about the end product in a way that no one else does period no one else does because we touch every part of it and then we have to press publish on a channel that says our name absolutely whatever happens whatever happens it was us oh that's it and so when we're sitting in a production with a traditional production company their ass isn't as much on the line absolutely oh my God wait I have I have an anecdote yes let's do it I was a part of um a campaign for a very large brand and it was a uh like I had to go on set to film something and it was for this larger project they were doing and I was going to be like a cameo in it but it was one of those where I was going to have to post it on my channel no one else has to do that you know the A-list actress on there it's me because the digital talent and they make sure to remind me of that and so I go in and the director is trying to make me do this just cringy no offense Millennial take of like they wanted me to walk in and be like just out sry guys offense offense we're yeah we're gen Z Colin's thinking about getting a tattoo think about it he's been thinking about getting a tattoo yeah love it but I anyway yeah I think that uh he he the director dtor had me come on and he wanted me to walk into frame holding my phone being like what's up live oh I hate that that's the worst like what's up fellow jines like that sort of and I was like I I literally told him I don't know if that would land with my audience I have a a couple other ideas that you know we could try and we could do a few takes of and he was like no just go ahead and do that and I was like right and so I did it and I in that moment I was like this is going to bite me in the ass because I was not as involved as I should have been and this is going to reflect negatively on me because people don't have the brain power to understand that I'm being paid to do this I may have to act out of character or I may have to be a little bit more corporate friendly than my usual content but that is going to negatively reflect on me because they're going to be like you changed you sold out you da I make all this content for free I have to do these branded post sorry guys love you team but like I have to do this and I was thinking about that in the moment I was like it's no use to sit here and fight with this director who has been paid to direct where I'm now going to try to direct and maybe you know uh sour the relationship here by trying to step on toes so I just kind of took it and I said okay I'll do it and luckily thank God the campaign got canceled and I didn't have to postow and I was like oh God but in those moments yeah it's like I have no control but the reason why you have that is cuz you actually on set are also the network executive that's about to distribute the thing exactly but what I say doesn't matter yeah but it that that's the the new world right is like we are network Executives on our own I think I called Cody and Noel media Executives on our episode and they thought they got a kick out of that but I think that is what we are like we are we're making distribution decisions and so if our audience sees us make a distribution decision that seems weird it's it's a big risk we don't have we have like this much credibility when we start right and everything you do can can either increase it or decrease it and that's yeah it's like you with the with the executive hat on but then you also have to be the talent so yeah it's it's the reason why I think like wherever you go next if you do want to make talk shows or you want to you kind of have to be the production company you have to have your hand up it sounds very nice to be like oh this Hollywood production compan is going to take care of this for me how great I get to just show up but it's terrible every time it always it sounds appealing because it feels like they're going to do some of the heavy lifting of identity building especially if it's a sought after opportunity right like SNL you're like oh if I did that that builds my identity in like an easy way and not if you already have an identity but that's the thing is like you're already crafting it exactly as you are exactly so like actually it's hitting and those opportunities if anything are like chopping off part of your idty and it it's that sort of like it that sends me into this spiral of selling my soul sort of thing you know of like I could have done this without doing this brand deal you know and found funding another way or whatever but it's the opportunity like that to say I worked with this brand I was on this show but at what cost to your brand your personal brand that you've spent money and time cultivating and what sucks too is these Brands will reach out and be like we love what you do we want to work with you do exactly what you would do and I'm like okay and then I do it and they're like not like that and it's you don't know what you want and it's a bunch of crusty 50-year-olds sitting in a conference room like how do we connect this with the Gin Z you know and it's like then let me do my job and then they don't and then that has to live on my page for six months before I can take it down if I even remember to take it down it's just like it's an unfortunate reality of the Branded side of funding your passion projects before the AdSense takes over can you break down the business of Britney Broski like I can what do you how do you make money well only fans is a big part of the pie all this goes to just going to sell feet picks online the biggest I imagine that's actually harder than it sounds yeah because yeah I agree I imagine think a lot of people always say that they say that jokingly has a plan B and I'm like I don't know what that market looks like that's probably hard to break into no you're talking about oversaturated that when they're like I'm in the top .01 of crator those are the only making money I'm serious like if you're in the bottom 50% you probably pull in $300 a month to sell whole online Crazy For What well let's clip that put in the intro all right guys we're selling hole the intricacies of selling hole the big business of selling yes um Okay so I would say and these percentages are not accurate because um it's ever changing AdSense YouTube AdSense um the Tik Tok Creator fund is a joke so I'm not even going to include that wow branded content on Tik Tok used to be probably the number one earner for me but it's slowly dropped off because I don't post on Britney brosi anymore Britney brosi I just lost the passion for posting on that account I post on my spam on my side account um so I don't really make a lot of money doing that but I think that keeps me happy where I don't have to worry like is this video performing it's just like it's the ramblings of my mind and I like that and my audience likes it and I want to leave it you know relatively unbranded um next is YouTube Integrations that is uh probably every other month I'll get like a a maybe two brand deals a month on YouTube and that goes on top of the YouTube ads Revenue podcast Revenue um that comes from all the ad spots that are sold on my podcast on top of the AdSense that I get from the YouTube channel that's pretty much the total um for digital stuff in real life I hosted the Robie movie premiere um pre-strike thank you um because I would never do that Post strike I hosted the Rie movie premiere I get paid for things like that um I do college shows I do live college shows where colleges will have me come out and just like talk about how important it is to stay in school really got it that's always kind of the message I try to send because it would be easy for me to go up there and be like this internet shit's crazy just do it drop out no dude like please for the love of Christ graduating college like have something under your belt to prove that like you know you're a legitimate adult um I go there and I I do that and it's usually just like a Q&A moderated Q&A uh thing I get paid for that and then I get paid to sometimes MC and host things I've done some stuff for Pride um and like drag shows things like that I'll I'll host an MC I think that's pretty much it for the roster of in-person and digital what's the most comfortable type of money you make YouTube AdSense YouTube AdSense that is the most uh comforting yeah thing that's kind of always there is I know that even if like I stopped doing this forever if I had like a mental breakdown and I was like I can't icking do it those would continue to earn me and that's kind of it's an investment in a certain sense if I put all this time and effort into those videos and sometimes there's not an immediate reward and sometimes there's a super immediate reward and it's sometimes hard to say motivated but for the most part I really enjoy doing it so that keeps me motivated but even if I were to stop today I'd still be earning on videos that I posted two years ago and that's the beauty of YouTube and I have a lot to I have a lot of opinions on YouTube as a platform but I do think that's a kind of blessing is that uh as people will continue to watch I will continue to you know be rewarded for posting that content so I do think that the YouTube AdSense is is the most valuable tool as a Creator yeah for sure 100% cuz you don't have to get on the phone with anyone just the money just shows up run me my check there it is but it's hard to make significant amounts of money it and it takes a lot of time takes a lot you have to build a significant library to do it really I mean even like early 2020 I had a video on YouTube hit a million a million views and I had like 150,000 subscribers like it was nothing significant and I check I was like million views Cod to co era like bring it in this like 75 a month let's see it and I pull up the ades and it s $400 oh yeah because it's like what a joke like what a joke there's so much that goes into the back end and you have to really spend time cultivating your channel and making sure people are liking and subscribing but that's cringey to ask them to do that so you want them to naturally do that and it's like how do you make them do that and so spending all that time making really good content that people want to watch has paid off in the end so think that that it just took so much time to actually start making a livable wage for me that keep like pays my bills are there any changes that you would make to YouTube you mentioned like you've got opinions about YouTube are there things about the platform that you think uh need to change or would make it better I think the homepage is crazy like the videos that just the algorithm in general is crazy I think that uh how Reliant the entire platform is on thumbnails is crazy yeah like genuinely there's so many things where I don't know if I have Direct Solutions but there's things that piss me off um the trending system doesn't make any sense to me it's like a a win if you have a trending video but what does that mean and how do you get it and how do they calculate that I don't really and also there's no really direct reward oh it's number one on trending okay it's gone in 24 hours so I don't know I think there some confusing things but I know they're going through some changes internally right now that are very exciting and I have an incredible partner manager at YouTube that I don't know do we share that as well Reed no no we know Reed he's awesome is the best yeah like really cares about his creators and the content and being helpful because I've had partner managers in the past that are the opposite of helpful like in fact making make it more difficult and uh don't answer questions and all that so Reed's been fantastic and and has given us access to like beta features and stuff like that that it's kind of made me and Stanley helps me with this of like kind of makes you nerd out a little bit oh of course I never used to give a you're in the right place you come to the right place I would just say though anyone who is making content on YouTube for a living and cares about it is a nerd you have to be you have to be you and I self-identify as a nerd I'm glad you do I was going to call you one know for the record same period yeah but you have to be you're like obsessing over these numbers and sitting on a computer all day like like so I I am curious though as you're talking about that like Beyond uh analytics and like the numbers do you know like what makes a good idea for you like what makes something hit and you're like o that's going to go honestly things shock me because I'll think it'll be a really good idea and then it won't land or I'll be like I don't give a if the audience doesn't like this I want to make this video and then that'll do well so the art history videos I think are a really good Testament to that where the first couple coup we made I was like this is so different from the normal content that people would expect from me but I want to make it and Stanley was on my side he was like I'd love to edit something like that and we made it and it didn't do well at first but then that video the first ever art history video I made I made it on um I think it was on climp uh like Beethoven's freeze or something like that it was this like uh mural somewhere in Austria and I talked about it for like 15 minutes and it probably got like 300,000 views and like 9,000 comments and that's so out of I usually get like 1,000 comments on a video everyone was commenting please make more of these and I was like holy are like St are you seeing this and so we made another one and then we made another one and consistently through all of those they have the most engagement which is such a blessing they don't have the most views but like they're top earners for me because the fans love it so much and I it's so important to me to show that side of myself and there's a reward that is not monetary in that for me and and it's it makes me want to keep doing this as a job and so I don't know I I do those for myself and for the people who care and then I'll do reacting to my favorite Tik toks because I know that's going to bang people want to see people like to see other people laugh I'll do that I'll do that all day got it you know that's why people enjoy watching Cody react to stuff is cuz it's so crazy makes him giggle I love to see a man giggle you know yeah like yeah I do it's a good time I'm telling you gigles I giggle I'm telling you it's it's such a it's a feedback loop and so what does the team look like today to help you put out this content to help you run the business like what is the team today the team today as it should be none of the from 2019 yeah is Uta is my agency I have a management company I a manager um I have a lawyer I have a business manager who is in charge of of my business finances and my personal finances and then I have uh my sole employee Stanley I pay him from my company he's the sole employee uh uh like a salary and then I have contractors I have a podcast editor I have my writers for Royal Court and then I have uh my production team for Royal Court as well I pay them on a contract basis got it so that's kind of the core and then the outskirt can you talk about the difference between having an agent and a manager because I think a lot of like a lot of creators today I get I hear those terms like essentially operating as the same thing yeah often times so what's the difference for you and and why does each help it was confusing at first too cuz I was like feel like I doing the same job yeah and it was because the manager I was working with was acting as my agent that's why it was confusing agents are in charge of getting you uh branded deals finding you funding for the projects you're doing um and also the benefit of being being with an agency is the connections you can have through their other clientele once a brand contract is you know brought to me or it starts more so like hey are you familiar with this brand would you want to work with them and I either say yes or no um they'll say okay great here's the fee here's the deliverables are you okay with that and I'll say could we try to bring the fee up and deliverables down thoughts on that um and then if we get there it's like all right yes let's do it at that point the agent goes to the brand and says she'll do it send us the contract my lawyer looks at the contract and then at that point when the contract's all good to go I sign the contract then the whole kind of project is handed over to my manager who starts the ex execution chain with the brand who says um here's the talking points here's when they need it by um you know here's the specs they want it filmed in whatever let me know if you have any questions my manager helps on that side with the Branded stuff but my manager it's probably the most important in my day-to-day because they help me um she's a she um she helps me book guests for Royal Court she helps me kind of stay on top of my emails she does the um unbranded stuff oh my God I also forgot I have publicists they're part of my kind of core group too I have a a two publicists and uh my manager will interface with them for like the Barbie Premiere or whatever you know making sure that the styling is there and the outfit's done and all that the manager is dayto day the person I talk to the absolute most and she does the sort of unpaid stuff that has to happen when UTA kind of hands off the Baton so you could get away with having just an agent if you're a self-starter I would say but unfortunately for me I am uh very lazy and I'm very um baby and so I don't like having to sort of manage all that by myself it helps to have someone send me an email with bullet points of like you need to do this this this and this today and I'm like period can do I think that I'm a very certain type of Creator most of my uh male Creator friends they don't really need a manager you know they're also not doing the type of I'm doing where it's hosting and it's traveling here and it's running and it's hey guys welcome back to my male creators have the privilege of like they have their privacy and they have this is my online Persona and then I'm myself off camera you know like I think in that sense all you need is an agent to be like here's the brand do the thing and send me the draft and then you're good you know it's interesting that you you talk about it on like male creators versus female creators that that is a really interesting I don't have I can't we are we have an agent we don't have a manager period yeah I can't think of any of my my male Creator friends who have a manager it's like unheard of interesting yeah think because they think they can do it themselves yeah I maybe I was about myself I'd have a manager period No Doubt yeah y yeah I think but it's also how I've always thought about it is like the way you just described your team is very similar to like traditional Talent team abut right that is a talent team um that's that's all those people are there to support the talent um I think we For Better or For Worse have always looked at ourselves as a media company yeah so like even having an agent felt foreign to the concept of producing media and selling media which which we've done you know in the past having an agent like kind of felt like a luxury it was like oh wow we have an agent we were like we were also video producers for other people before we were creators so like that was sort of our comfort zone and our infrastructure was like let's handle that yeah but I would say that the you know it's very uncomfortable for me to get further and further away from the business of what we do that's like that was my identity right it's like but the further and further I get away the better and better the content can get right yeah that was amazing you gave me a nice team no car yeah that's on you guys fault but I do think that's that's the important bit is like even if you are a selfstarter and think about it and you're like I can do this the unbel like your time is the most important currency in this whole thing and the more of it you can get for the creative work yep the better even if you're trading that for 10% commission or 15% or 20% well I was going to ask so you would say that I mean having done this without an agent and honestly getting along fine would you say that it's worth every penny to have I mean it's it's it's a tangible difference right like hey our revenue is is much higher than it than it was and would be without having an agent I mean You' be getting branded deals but it wouldn't be near the scope no it wouldn't be the scope it wouldn't be as comfortable now like I'm more comfortable saying no because someone else says no right I'm more comfortable asking for things because I have someone to ask for you be the bad guy I love it and that that is and they do a great job of that yeah you know so I think that is uh something that I think before like stepping into it I would probably tell creat is like oh you can totally do it yourself and after being like even if you think you can do it yourself I I would highly advise um bringing on people to do it from a legitimate agency there are so many even agencies out there that are like we'll get you you know we can promise you six figures in the first mon to work together and it's like no you can't yeah I mean you just kind of have to keep your head in making better and better videos that's that's the thing you have to keep your head in and like if you actually like you said it's it's Democratic if you're actually making good stuff people they will find it and that you just have to focus on making good stuff yeah how far out are you from going to that R link mythical Cody Noel TMG level because like as you're describing you are you kind of set up like talent and your output is unbelievable thank like the amount you're putting out the quality that you're putting out I would assume it's like it feels like Media company right like there is like a big group of production happening but which I think is what would be required to take that next step to go to like the mythical TMG level are you actively thinking about that next step absolutely yeah we've got uh Broski Productions in the works we've got um I mean it's people with like company card sort of thing like it's it's definitely happening it's just Stanley's got the company card Stanley's got and I'm terrified terrified um he called me on the way or I called him on the way over here because he was like epidemic sounds coming up need to renew it he's like can I have the card I was like oh no Stanley yes I was like yes just I'm watching every charge um if you start door dashing I'm going to be pissed off um just imagining Stanley in a convertible top down right now just cruising on malland just that was an epidemic sound right um but yeah I think uh what was the question you asked me asking he the question what steps are there next steps that you're taking to go to that Media Company Broski Productions yes the first step that kind of made me be like oh I'm doing this was when I I he's I'm acting like he's right here stle put Stanley up on the wall I'll do a little green screen image uh when I brought him on as an employee like offered him an employment contract and we negotiated a salary was that something your management helped with absolutely and my business manager got um it's also a strange thing because like that's my best friend you know and I've worked with friends before and it's a very you know mixing friends and business is difficult anyone will tell you that and with him it's just been a breeze and we've had very few tiffs and even if we have It's like because we're we want the same thing and we're coming at it from two different angles you know like creatively and then it's it's so yeah having other members on the team to sort of diffuse you're my friend but I'm also your boss is very strange um so yeah we're in the process right now of he's the first employee everyone else is contracted but yeah when we show up to film Royal Court it's I have a producer I have a DP I have an audio guy I have two assistants I have uh my manager my manager is usually there and the hope is eventually what TMG has done with all of their like producers I'd like to bring on a producer full-time um if you guys are free I would really like to employ you um we can really Elevate this space like some medieval stuff be really shfe want to let everyone know this is the last col some your show it's been great appreciate it it's over you can now find us at Broski production thank you guys uh but that's the next goal is to have a full-time producer because we have a producer for Royal Court but she kind of helps with like buying props and talking to the talent I want someone to be like how are we elevating this because right now that's me and Stanley um but yeah it's up and up and I think even the improvements we've made to Britney Broski as a brand in the last year is night and day difference from 2020 2021 even you know 2022 like this is just it's so exciting to think what I'm doing now what is this going to look like in 3 years you know when I'm how old am I 26 when I'm 29 like 30 where are we going to be like is it going to be TMG level spaceship studio is it going to be mythical where they have a hundred employees it's exciting but it's also like I'm just a teenage girl when you think about it right so maybe I shouldn't be in charge of the finan where do you get your validation from damn no I'm just curious like is it do you need more tea is do you need some apples and chocolate chips hankering for kombucha suddenly In This Moment it's something I've explored a lot in this career because what's your answer well because like the million subscriber thing was a big deal for me like that that felt like a big validation moment yeah um and once you hit it then you realize like okay now I just continue doing stuff so changes nothing changes so I would say a million dollars was like a big validation moment right it's like okay that feels really significant um and then over time you're like you kind of become a bit numb to like the numeric or quantifiable agreed validation metrics right and then it starts to become like this new thing of like I I want people to reach out and respect our work and I like hearing I like hearing from people I respect that they watch our stuff that's like where I'm currently at is like that is a lot of validation for me pure validation yeah pure validation and that that even people who uh like reach out to us and want to come on the show that to me is like insane validation and that's where I'm at right now but like those validation is what keeps creatives going absolutely right and we're all seeking it like in in some way shape or form so I'm always curious to know like what is that where do you seek it we're all sick freaks it's just money yeah if anyone's wondering he's just here for the check just here for the check and then I go home and yeah um I think that in the beginning I would agree with you it was very especially in the early days of Tik Tok if a video didn't hit a million views in a day I would private it like I would delete it I was like I'm an embarrassment to my family to the brosi name Bros name first of her kind I was I literally like used to determine my selfworth on Tik Tok numbers and then after a certain period That's when I stopped posting on Britney brosi I started posting on lost my marbles again which is my spam account and that's when I let all inhibitions go I was like I don't give a I just want to post what I want to post and people love it you know and if a video doesn't do well I don't care because I'm past the point of caring my validation comes from comments ew probably comments did it when I get I said it when that top comment on a video is seeing me for who I am not the product I'm putting out that's very validating and I it makes me feel like what I'm doing online is worth it where I'm being funny of course that's sort of the topical note of me is that I'm funny but underneath is like I'm college educated I'm an insurance agent I worked at a bank like I I'm bilingual I can do this all of these things like I am a multifaceted person and I want to show that and I want people to see that and so when they see that I'm like yeah can I ask a question about free internet Britney brosi did you struggle with being seen like in school or like friends or not being S I love attention that's kind of My Kryptonite and I was always a theater kid so maybe that's my mental illness I've always been an attention war I've always liked to be the center of attention in a positive way you know like I like I there is nothing better on this planet than making a joke and having a room light up you know like just killing them that is one of life's simple Joys and I've always been chasing that high and now I get to do it to millions of people but like we were talking about earlier there's no immediate like laughter in the room cuz it's to the void yeah MH and so I've had to adapt my thinking to be like those comments or like you know this made my day or whatever as kind of cringey and insincere as that may sound I I really appreciate those comments and I look forward to seeing them and if I if I stop seeing them I've done something wrong I think uh my assumption is that like a lot of when you hear that statistic of like kids 90% of kids want to be YouTubers or something like that what that may not be the right statistic but you know you hear that like everyone wants to be a YouTuber I'm sure who you think they pulled for that I don't know but I feel like part of the appeal and I'm just guessing because I'm not like that kid but is sure like there's some status and money that they see that like comes with that life but I feel like a lot of it is probably confidence and control over identity that you assume the creators you watch have like confidence over the their identity they have control over it and I think that's when for me like when I see a comment like you're mentioning that that I feel affirms like the version of myself that I want to put out into the world that's what it is it's like confidence over my identity yeah right yeah knowing who you are and proving it I feel like that's like when I hear things like that I'm like yeah that is one of the best parts can be one of the best parts of the career it can also be one of the most difficult and dangerous parts of the career because you're following cues that maybe aren't Who You Are or you're reading comments that are hurtful to who you are absolutely you know yeah I you're on the money and I I think coupled with that the generation that's saying that you know a little bit younger than me but also I guess still Jin Z is like it's growing up with Instagram in your hand and from the moment you're like sentient having to perform who you are how would you not immediately sort of go point A to point Z of I need to do this as a job because I'm already doing it you know like proving who you are and Performing who you are and and this celebrity culture we live in where being verified literally is the difference of you being like cool or not you know like that's not a real way to view the world and it's so skewed and I think everyone wants to be a celebrity and that's the easiest way to do it but they don't really know what that means in the real sense of having no privacy and you know having to sacrifice parts of yourself and and having to always like be on and be on a stage you're on the world stage and it's like they don't know what they're asking for it's a scary thing and celebrity culture is a major factor in that like a key player of we obsess over these people and we think why can't I be one of those people you know it's like maybe you don't want to be I think that's part of it when my siblings say that my sister used to say that I want to be a YouTuber I want to be a makeup YouTuber I want to be a model I wanted this I want to that it's like why you know and it's because she loves the Kardashians like she loves people like that where she grew up watching them and thinking that is beauty that is Fame that's status that's success but that's not I I don't know I don't get it and it's scary to me you you've you've spoken a bit about some of the bad parts of the job um obviously like what we get to see is like you laughing you having a great time on the red carpet what are some of the the bad parts of the job today I always when I get asked this question I always need feel the need to preface it with like a don't take any of this as me being ungrateful yeah because it's a job and I'm allowed to complain about my job any everyone's allowed to complain about their job I still love my job how get out of the way feel like hrh collection for sure having such a tight-knit community and having such an intense parasocial relationship honestly from my end and from their end because I'm paraso attached to them um which is a very interesting discussion in a different way than they sort of look to me for a pickme up or for Content or for the big sister Vibes or the best friend Vibes or being a part of the conversation like the third party and I don't know it's um there are a lot of negative things to come from being so close but it's necessary for success for what I do for being a personality you know how do you explain being attached to them because that's not something we've actually really touched on before a cre generally a Creator like when we talk uh to people it's always in oh they have a parasocial relationship to me it's always them to me them to me yeah I'm Paras socially attached to them because every decision I make is for them and every decision that I say no to is with them in mind and I don't want to have them be mad at me or be pissed off at me or be upset with me or be unhappy with the content I'm putting out or or decisions I'm making or Brands I'm pairing myself with or companies or people I'm associating with everything I do is made with brosi in mind because without them I don't have this and so I think it's unacceptable to not be attached to your audience I don't think it's as damaging and weird like a a audience member's attachment to a Creator yeah and I don't mean that in an egotistical condescending way because I'm paraso attached to you know my favorite creators but I do they they are a part of every decision I make and so in that sense I'm very attached to them that's a really good point because yeah like your first even if you're doing a brand deal like your first client is the audience actually because even the brand is paying for access to the audience and if they don't like it well it's it's a fail so the whole business is predicated on that relationship that you have with them so they are actually extreme key stakeholders in every decision you make they are actually the stakeholder in every de the stakeholder yeah when you're in the business of Distributing content because if you're in the business of just creating or being Talent someone else handles that but like we talked about like you are in the business of living on my channel yeah so that that's really interesting the like the the two sides of the coin to having that incredible depth with an audience cuz like you look at the community you've built and that is I look at it I'm like oh wow that's that's a real community and Community is a word people toss around not a lot of people have it right where they truly can like if you told your audience to go do something they will go do it which is scary which is which is intense we're mobilizing but that is the like you know that is the base premise of this job if it looks look back to the term influencer like what does that mean it means you have influence over people um right it's just been so diluted over time the meaning of that word the meaning of that word and the meaning of viewership compared to engaged viewership right like engage people who are really engaged but yeah that that appreciate you sharing that that like the two sides to that it's I'm very fortunate but it's also arriving at that conclusion isn't without you know fails yeah I've worked with Brands I've aligned with Brands who have offered a lot of money and on the business side it's like you'd be stupid to turn down that money but I've done it time and time again because it's bitten me in the ass before I've partnered with a brand who I'm like yeah I'll just hit these talking points get my check and we'll be back to business there is something to be said that's very admirable about gen Z and being an informed consumer and when I have worked with brands in the past that maybe haven't been the most sustainable Brands sustainable in like an Eco sort of way or um ethically like the greatest brand but they have a lot of budget for creators I don't hear the end of it as I should I should be kind of you know know slapped on the wrist for taking money from a company that I didn't take enough time to look into what they're really selling and what they're promoting and what they've done and lawsuits maybe they've been involved in and things like that their their um manufacturing process if it's ethical things like that and this happened during the pandemic when so many things were changing and people were just mad at the world yeah and I'm an easy target you know like straight white woman online get me girl I get it like I get it but it was a big learning lesson for me of I have a responsibility to not only myself and my brand but the audience that I'm selling to if I'm selling a product that I didn't even think twice about because the money they offered me was so big you know it's like I that's a fail to me and it's it's being irresponsible with the platform and it's being irresponsible with the trust that the audience has with you so in that sense yeah Paras social relationship is is it made it stronger because I was like I disappointed them I'm going to kill myself this is the worst feeling ever right so yeah never doing that again I'm so careful about what brands I let sponsor my content especially the podcast you know it's like if I'm going to make you sit through this unskippable ad I need to make sure that it's up to par with my standards so it's a troubling thing cuz I've saying no to money girl yeah it's hard it's hard especially cuz this job tomorrow's not promised I know y'all feel the same way of like brand money could stop at any time and it's scary so saying no is like it it has to be worth it and it is you know for for the the relationship building thing how do you go from what you're doing right now into voiceover which is something you've mentioned you want to do voice over um maybe standup comedy is that still something you want to do no okay uh acting is that something you want to do no no so voiceover is the thing you want to do yeah how do you go from this to to voiceover if you have any tips yeah no I mean it's probably you know there's going to be an element of it that's just pure reach if we put Britney brosi in this we get Broski Nation I would imagine it's a pretty competitive fi it is a competitive we're already seeing this happen with voiceovers where like it matters that like someone is voicing right like celebrities are voicing people I would say reach is probably at the top of of of the list right when it comes to decision- making yes um I think it's a similar conversation to music where there is a large influx of creators who because of their success online they think that they can move into different yeah sectors of entertainment which they absolutely can it just has to be done in a tasteful and correct way I think that the first step is to kind of bring the Britney Broski brand into more of a household name the way that like uh uh even in my household growing up like PewDiePie was you know we like wow PewDie was a household name PE we were all internet kids so we all love PewDiePie and it was like that's amazing it I mean even my mom knew about PewDiePie cuz my brother was like peie he got married yeah like in the way that Mr Beast is probably today exactly a household name yeah where it's like there are a few a handful of people even like ninja being in The Lego Movie right that sort of yeah that's going to be the next step for me I think before that world of voice acting opens up because my dream is this sort of what Josh Gad was to Olaf and Frozen you know the sort of funny little character little guy that's what I imagine that's what I want and uh to do that I mean Josh Gad he was in Book of Mormon on Broadway and all this sort of stuff like he had a very successful career but Olaf was like you hear Josh Gad and you know Olaf I would love something like that and I think that that could be possible if people know my voice enough where it's like you see me in an animated movie or whatever and it's like that's show and show voice you like that's that's one of the cool things of Animation that it would be such an honor especially with Disney it would be such an honor for me it's a it's a dream but I do think there's a few more steps to get there um and that coupled with music too of like is the way to do that through a soundtrack or like does it have to be a musical or does it I don't know and would they make me post about it are there deliverables on Tik Tok it's interesting that it's like the distrib of your name and your voice are probably the next couple years for you like ensuring those are distributed in a way that has Mass Appeal uh and also depth with like continuing the depth with your current audience right that's so interesting to think about it's exciting but it's also kind of nerve-wracking it's also weird to think how far it's come in the last two years right how different it it's it is since the pandemic so yeah it's absolutely a dream of mine and I do think it's very attainable cuz we've seen it done maybe not in the best way or the most successful way but comp it's been done it's been done there's there's a clear track record there of of that they've paved the way so I think what's cool too is uh you've shown interest and ability like you've used filters where like you show up like you're speaking as a Cheeto as a potato as a fly right as a duck like these are out there and they have lots of viewership and they're very convincing and I think that's the cool thing too for who are watching who are also interested in like anything they do want to pursue at another level is like there's probably some version you can put out there in the world right yeah we got to have someone from Disney watching Team I know you guys are watching guys col smeir let's get we need Walt Disney on the show I mean listen just contact our Collective agents exactly exactly we got for any one of us any one of us could do voiceover any one of us any one of us we'll even go we'll come as a trio we'll come as a package deal yeah fine that's what Hollywood does right package Talent so let's do it yep yep yep can I ask a millennial question sometimes yeah I allow it when you say period is that like is that like on God is that like that type of thing or it's like got it yeah it's like imagine the 100 emoji yeah okay Co it's an emphasis to what I to what the other person just said yes period we'll cut that part out so no one knows I asked that yeah you want to know what slay means as well you can have that one onl no no I I know that cuz I am it so yeah I got that was good at least you yeah yeah listen I know okay Queen yes period period period exactly yeah yeah that was a millennial question yeah I asked permission which is a millennial thing to do you're alloted like three at a time so just give me a warning before the next one comes um okay cool well thank you so much for it's been so great oh dude this was so fun yeah I really you guys for being prepared you're welcome wow thanks for having we had a great time watching your old TI to uh I uh if I had one of those mind wipers from men and black I would do it anything pre 2021 for me you don't need to see it I'm excited to see uh what's next because I think like you know when I when I think about the summary of this story uh just sitting on at the end of the show it's like it's it's a story of like having this like having it which I think is really unique for a person to just have it right like you just have it but then it's a story of like finding the right puzzle pieces in team and human beings around you to amplify it yeah uh and I think it's it's it's a really important story to understand and like I think you shared a lot uh and you're very transparent about how like what that looks like and like the value of sometimes what we think is like we are digital we should do things fully independent like entrepreneurs and build things in our own way but there's actually a traditional system that we can plug into that's really supportive of the creative things we want to do and I think that's like that's if if I could summarize some of this conversation I think that's the story yeah which is great do y all feel that way too about how you never would have done certain things if you didn't have access to that support system of course like like how has that really affected you what have you done yeah I think um like public speaking has been a big part of it yeah that it's like gotten us into rooms and and you know put us next to people that that just to get to meet those people is incredible but I say for me too public speaking being a skill set I didn't know I wanted to try or that would enjoy yeah like just even that is interesting that like without this career I would not have explored it I would not have explored it I think also like the context that that people who have been through it with other Talent can bring to you is so important right of just like it's not it's unfamiliar to you but it's not unfamiliar to them and so they can bring you a lot of Peace in that and I would just say like the the like removal of stress what that does to you as a creative is is really impactful so there's like the iang stuff which is like yeah we have access to a lot of things that we didn't have access to before one of those things is information and knowledge and that is like that's invaluable yeah you can try to do it on your own but why why kill yourself in the process when there are people there to help right so yeah yeah absolutely my team is fantastic I'm very very fortunate period all right thank you Britney apprciate

Channel: Colin and Samir

Views: 1,244,157

Keywords: colin and samir, colin samir, Colin and Samir Videos, colin and samir show, Amazon FBA, Robinhood Stocks, Making money online, how much money on youtube, flirting with AI again, broski, broski report, brittany broski, talking to Hozier about god & milkshakes, Let Me Talk To The Aliens

Id: 9cfi4v5QM4E

Length: 131min 23sec (7883 seconds)

Published: Mon Oct 23 2023