You've done the numbers, you've crunched
them. I want to go into how you get the
numbers. But talk to us to what the overall
economic impact is. I generative air you think is going to
have. Yeah, well, I come to you here from Las
Vegas and see what you were just talking about.
Where is the theme here? And as you said, our role in this is we
help companies deploy technology solutions and gender.
They are clearly is the hot ticket right now.
95% of executives tell us they're going to increase the spending on technology
as they go into 2024. And 97% of executives believe generative
AI's transformative for the business that they're doing.
And based on the research that we've done, we see that impacting 44% of all
of the working hours across industries globally.
And that adds up to about 8 to $10 trillion of economic value over the next
several years as companies adopt generative AI.
So it's a big impact, I believe, of all the waves I've tracked over my career,
all the technology waves. And this is a very much of a wave driven
industry. As you know, this is the biggest one, I
believe, in terms of the transformation that it will drive for us as individuals
in terms of how we work and live and in terms of businesses and how they and how
they drive their technology. 8 to 10 trillion.
How does that assert itself? What sort of value you're seeing is that
by freeing up individuals? Is it about ability to preserve the
bottom line for companies doing more with less?
What is it that drives that money? Well, it's exciting.
Think about the about the gender they are in, The technology we're seeing now,
the related technologies. We talk about this as an inflection
point in the nature of technology. Technology's been it's been kind of the
nuts and bolts and the plumbing, you know, the cloud and PCs and such has
been about the infrastructure, gender. The AI is about human capability.
It's about looking in the mirror and seeing technology that does things kind
of like what we do. And that's why it's so transformative.
So, yes, it's about productivity. As you said, we believe it does drive
tremendous productivity. For example, in a large
telecommunications organization, we applied gender to value.
Customer service drove 30% productivity and 60% increase in customer
satisfaction as a result. So it's about productivity and the
outcomes as well. But the interesting thing about
generative AI is also can drive creativity and new ways of doing things.
We're using it in our digital agency business that we call Accenture Song to
create new advertising campaigns, more creative, more personalized than what
you could have done before. And one final, really unexpected, maybe
benefit of generative AI is the benefit for the individual.
We did a implementation for our sales organization at Accenture, a pilot of
how we sell. And one of the interesting findings was,
yes, it produced better results. Yes, it produced better productivity,
but it also increased people's satisfaction and their their feeling of
balance of the work they were doing. So took away some of the tasks they
didn't want to do. So there's a lot a lot in there.
And it's the early stages, but a lot for us to understand as we look toward how
we're going to drive that big value. And so that sort of goes counterweight
to some of the anxiety I think, that have been across many an industry group.
But I also think consultants and lawyers about what it really means about white
collar jobs in the future. Paul, do you think that will erode jobs?
Well, you know, I think there's it's going to change jobs.
That's the way to think about it. It's not about A.I.
taking over our jobs. And I think we've gotten that narrative
wrong. There's been a lot of fear about I
coming for all the jobs, and I think that's kind of backwards.
I think this is about how we can enhance what we as people do and in how we how
we do things. And we talk about things like human in
the loop on jobs. But again, that's backwards.
It's really about more about how can a person have a wingman to help them be
more productive. So I think the key thing is how do you
bring along your workforce that they're able to use these new tools?
How does a customer service agent I talked about do their new job?
In another example, in the energy industry, we've deployed gender to the
AI as a worker safety assistant to help people do their work more safely, more
cognizant of regulations and policies, as well as their own personal safety.
And these types of things are going to help people and make jobs more
interesting. And in fact, one piece, one piece of
data from a research that we're releasing right now talks about the fact
that 95% of workers are actually excited about how gender they can change the
nature of the work that they're doing. Paul, you're a tech guy.
I'm jumping on a plane very soon to head out to Vegas to join you.
Is clearly the overarching theme across the keynotes, the exhibitors, whatever.
But that's across health care, automotive software, consumer
electronics, big box retail markets. In terms of the speakers, give me just
one example. The thing that you think has the most
substance coming out of CBS this year. Well, I think the thing that's that's
really exciting is, is I think the shift from the a year of experimentation in
education around AI to moving into 2024 as the year when companies look to drive
value at scale with it. That's why you see the
senior executives from Walmart, from Best Buy, from Siemens and other
companies from Accenture and other companies talking here.
And it's about that shift to value and driving the value.
And that's where I think you're going to start to see is
really at the convergence showing thousands of companies and new
innovations around these technologies and organizations, understanding how
they use that to transform. And I think that's the real interesting
point we're at with CBS this year.
