Is it too late to launch an app this year? Is the App Store too crowded? Well in this video I wanna share the 7 step
framework to help you build and launch your app this year. This is gonna be a
high-level overview video so if you are planning to do this as a side hustle or
go all-in this is going to be a helpful video, So stick around, till the end of
this video. And hey if we're just meeting my name is Arsh Singh And I'm a
growth strategist for entrepreneurs and I help you launch an d scale your
business using mobile apps. And if you're watching this on youtube and haven't
subscribed yet consider subscribing because I often put out time based
opportunities and giveaway so if you're not tuned in on time you might miss out
on some of the good stuff. And you know what let's just go to someplace more
private so that we can dive into this right now. Alright let's get to this right now. So is it too late to launch an app this
year? The short answer is no. I agree the app market is too crowded. It's insanely
competitive. There are around 3.8 million apps on the Play Store, there are around 2 million apps on the App Store, it is a lot of competition but that's also a
good sign. The app market has been growing 30% year on year and apps are
projected to bound around $190 Billion over the next few years. That my
friend is a huge opportunity. So let's get into our step-by-step process on how
to launch an app startup. Step 1) The App Idea. An app or any business for
that matter starts with an idea, If you already have an app idea that is great
just make sure that you're solving an actual pain point for your target
audience. Now if you don't have an idea, take inspiration by playing around with other tons of apps on Play Store and App Store. Check out the recent news, tech
blogs and see what's going on in the app space around you and around the world
and take inspiration from that. But you should have a clear idea of what is it
that you're going to do before you start taking any action, however, in most of
the circumstances you typically pivot along the way. So you
can start off with one of the ideas and see how the market is reacting,
what is the traction and then pivot and change your idea, modify your idea based
on the response from the market and then keep evolving
accordingly. I'll not spend too much time on this topic in this video but I'll
definitely create another video on how to come up with an app idea. But the
questions that you should be asking yourself are what exactly do you want
your app to do? What problem is it going to solve? Alright. the step number two is market research. Ideas are a dime a dozen.
The tough part is turning your idea into a reality. You know sometimes people do
not give importance to market research because they think that their app is
gonna be a hit in the market and it's immediately gonna generate a lot of ROI
or probably they're too confident about their idea. On the opposite side, I speak
with a lot of people who are stuck in the research loop. They have an awesome
idea, they do the research and I speak with some of them and they say that
they've spent time researching on this idea for two years, one year, six months
and they never take an action. They get stuck into this analysis paralysis and I think that also deserves a separate video so that you can start taking an
action and get your app in the hands of your customers as soon as possible. Okay, so this is important right you do want to do the research but you don't want to
get stuck into this research loop because the only thing that you get out
of it is gonna be the regret. And you know how that plays out? You come up with a great idea, you do the research, you spend a lot of time on it, you're super
pumped. You put it on the back burner. Somebody else launches it. And you hang out with your friends and then you start cribbing about
how you came up with this idea first but did nothing. You know who gives a shit about that? NOBODY. Sorry about that sudden rant but I get it. You know the market is competitive
and the investment is big, considering both your time and money however if you put in the effort with a systematic approach things will be a lot easier and
you'll have higher chances to succeed. The questions that you should be asking
yourself are, who's your app for? How will it simplify their life? Who are your competitors? What are they offering? What can you do better? And if you can answer some of these questions then you should be okay to move on to the next step. Alright, step number three, Validate your idea. All right so once you've identified
who this app is for then it's time to get in touch with your target
audience. Try to break and challenge your own idea. The questions you should be asking
are, Why would people use your app? Why would your idea not work? What value are you bringing to the users? Entrepreneurs have a tendency to get stuck in this
idea lock and if you're the only one who thinks that the idea is awesome there is
definitely some problem. If you will not validate your idea
it might just fall flat. Alright this brings us to the step number four which is Creating A Prototype. You should be clear on how you want your users to interact with your app. Sketch a rough wireframe on a paper or use some tools but try to depict the overall map of your app. This will definitely help the
designers and the developers to understand and be at the same page with
your vision and it will help come up with a better user experience. You can
have a design based prototype or you can actually get an MVP a Minimum Viable
Product the benefit of both is to determine whether others would really
use your product or not. You know choose the right platform and find the right
developers. You can find the developers online or you can actually go offline
and have meetups and connect with people there. The choice is definitely yours but
choose the development team very very carefully. Now once you have the MVP test
it and have others test it as well. If this is something that you would use
awesome launch it if this turns out to be something that you would never use
and that's the similar feedback and a pattern that you see in the feedback
from your friends then just go ahead and scrap the idea and move on to the next
one. Alright the step number five the monetization strategy. A lot of people
skip this step completely and if you skip this step you may not be able to
monetize your app. You don't want to do it from the very beginning but you
should have an idea and you should have a plan so that you can monetize your app
at a later stage. Because if you want to be a step ahead of your competition then
you need to have the monetization strategy baked into your user experience
from day one. There are a lot of revenue models to choose from starting anywhere from free, premium, paid, in-app, subscription ads, sponsored content, and so much more. Mix and match and see what works best for you and define a strategy from day one. Alright so this brings us to step number six Launch Quick But Launch Small. What do I mean by that? Speed is greater than perfection
my friends. Don't flood your app with tons of features that nobody's gonna use. Instead, launch an MVP a Minimum Viable Product. Entrepreneurs and product owners
typically love perfection but the market doesn't really care about it. Don't go
over the top with your B plan, In fact, don't do it at all just plan your next
four to six months. The market changes so quickly that you wouldn't really have
time to execute your two year B plan. Your role is to put your product in the
hands of the customers as soon as possible. Gather some feedback fix the
bugs if you find any, fix the user interface glitches and then keep
improving your app over the incremental updates. Stay flexible and pivot if the
market demands it. Alright so this brings us to step number seven Be patient and be in it for the long run. If you've made it so far in your app journey, AWESOME,
kudos to you, it's time to market your app but be patient. Great work takes
time. Launching your app will take a lot of time, energy and self-discipline. Great products were not built overnight. If you want to build something substantial then be in it for the long run because you can't accelerate quality. In reality, there is no overnight success. it's only a sequence of failures and
hard work that leads to success. Let me just quickly summarize it for you guys. Step number one is coming up with an app idea. Step number two is doing the market
research but making sure that you do not get stuck into the research. Step number
three is to validate your idea talk to your target audience get some
feedback make some changes and then move on. Step number four is to creating a
prototype, finding the right team, being on the same page, coming up with the
sketches and then an MVP. Step number five is to make sure that you have a
monetization strategy from day one because you want to out-compete your
competitors. Step number six is launching quick and launching small. Do not
overload your app with tons of features instead find the core features and then
quickly go out there and launch that app. Step number seven is being patient, be in
it for the long run. Do the hard work, be smart, pivot, make
changes, listen to your customers and then keep moving forward. Now if you like this video make sure to smash the subscribe button and hit the bell icon to be notified when a similar video comes out next. Drop a comment below let
me know what you think of this with you and what is it that you want to hear
next. Do not forget to share this video with your friends who might find this
video useful And with that being said I'll see you in the next video
