- I thought I would do something that's a bit more interesting today. Now, quick question. The clock is a presentation or Q & A included? Either way I think it's just
the presentation, all right. So, today I wanted to do
something a bit interesting. This is my Twitter handle. You can tweet at me if you have questions. But what I wanted to do is
how many of you guys are here are affiliates? Good amount of you. How many of you guys here
are companies with offers? All right. And I'm assuming some of you affiliates once you guys get big enough you guys create your
own on offers correct? So I wanted to do something
fun in which we take a look at landing pages that you
guys are familiar with and I critique them. Because if these are the landing pages that you guys are driving traffic to whether you're creating your own offers or you're driving traffic
to other people's offers you can then end up giving them these tips to boost the conversions. Because if the landing
pages convert better what does that mean? You make more money. And I know you affiliates love that money probably more than anyone else I know. Every time I go to affiliate
conferences everyone's like how do I make $20,000 a day or 20,000 a month? Then they get there they're like, I want to make 20,000 a day. They got there they're
like, I need $100,000 a day. It's never ending. I was just had another affiliate event and then they asked once they got there, they're like how do I save
the money and not pay taxes? Then everyone's like move
to Puerto Rico all right. You guys don't have to do that. Just focus on landing page optimization. So let's first take a look
at this bad loan page. People have bad credit they
need loans and it's hard. And this landing page has call to actions, has some texts, has some little, you know, buttons or images that show the steps even talks about the requirements then has some small print that's you know for you guys
cause the screen is big. It's probably easier to read but normally it's a bit hard to read. Then they even have a map
of where they operate. Then from there, they have the footer, call to action button of getting started and that's pretty much it. Now I know what you guys are thinking. You guys are looking at this
landing page and you're like I know how to improve the conversions. Well, there's some basic ways and these are my special tips. Something basic could be
this header at the top, the scrolling navbar it
has too many options. You remove them and you just have a button that talks about apply. You're going to end up
generating more clicks, Versus telling them, "Hey,
click on my account." Same with the text. Some of the paragraphs are hard to read. You can also reduce the
footer navigation options as you saw in the previous slide there is way too many options. when there's way too many
options, what happens? What happens? What do you think happens
if there's too many options? That's right they click
on the wrong areas. The areas that don't make you money you guys are affiliates. You want that money. Don't send them to your FAQ page. You want them to send up
to your signup or buy page. And one thing they didn't do let's go back to these
landing pages, look at this. It's a long landing page but there's not call to
actions in every area. The more so have it at the very top and they have it at the very bottom. So those are general tips, but I'm not here to just
give you general tips. In every landing page I go over, I'll give you some general tips but then I'll give you some
interesting things that I see. Now, does everyone know what
kind of software companies I've created? Analytics companies. Do you know how many visits
we track on a monthly basis? Over 3 billion, not
million billion with a B. So what can other people
do to really boost the conversion rates of pages
like these, these lead forms. So my first tip for you guys and some of you guys have seen this some of you haven't is to
engage your visitors first. You can quiz them. I used to have a nutrition
site called Nutrition Secrets. And we would quiz people
when we would want to collect leads. Because when we told
people to buy our products or opt-in for a lead form and
we would have a sales rep call and tell let's say lose
weight or whatever it may be and go for some personal coaching, we found that, Hey people
just don't like opting in. But if you make it customized to them, let's say you quiz them. I'm a man, I'm a woman
it's more personalized. And then you get in,
you ask them questions, like what are your goals
and all this stuff. And then you say, all
right, you want the results (mumbles) consider our services and our products put in
your email name and email. Usually I don't pitch. I just say, want the results,
put in your name and email. When I showed them the results, I ended up saying this is what you need if you want to achieve these goals. This simple thing, versus
just asking people to put in their information and collect a lead increase my conversions by 108%. That's pretty good. It's simple. And how many of you guys are technical and know how to do some engineering? I like the Indians that
are raising their hand. Good for you. We teach IT in India. That's right. But don't waste your
time it's inefficient. Just go use LeadQuizzes. LeadQuizzes I don't know what it costs. I don't own it. It's not my company. It's like under a hundred bucks a month and you can just create
one of these quizzes and keep churning and burning. And then you can figure
out what converts the best and generate the most leads. Now with this bad credit site, they can, they do have
an area on their site where they have a slider where they're asking you to engage. How much money do you want to borrow? Do you see how this is way better and having people engage versus putting on their
main landing pages, Hey, here's all about us. We do bad credit loans. Here's the areas we service. Here's the areas we don't. You guys are affiliate marketers. You think you're going
to be driving traffic to areas they don't serve. Of course not. Facebook allows you to geotarget right. And because of that you're not driving them
irrelevant traffic. So why wouldn't they
have you engage first? And I wouldn't just engage
with this a little slider. I would then ask them more questions and then collect the lead information. Because if I waste five
minutes of your time and I have you do multiple things like fill out questionnaires,
not your name and email but just all these
questions about your loan, what are you looking for a loan? For how much? And then at the end, I asked
you for your information to see if you qualify,
you're going to be like, Aw, shucks. I wasted all this time might
as well just give them my name, email and all my other information. That's why engaging first really works. I also did this with one
of my other companies, Hello Bar. Software company where we
help people collect emails. But I asked them put in your URL first and then I had him create
email collection models and then at the end, I said, "Hey do you want this to go live?" Sign up. I got a 52.11% increase in signups because they're like already
spent all this time engaging might as well, just complete the rest. And if you're wondering why engaging works is because of this. What's your name there? What's your name yeah? Huh? - [Dennis] Dennis. - Dennis. So Dennis, if I went to you
and I said, will you marry me? What are you going to say? Assuming I was a woman
or man of your dreams, what would you say? Yes. You're crazy. Why would you say yes,
I could be a terrorist. I could be a killer. I could be anything. I could be a clingy person. I don't know. But you get the point. In most cases you're saying yes right now but in most cases, what would you say? No. And why would you say no? Because you don't know me. That's the same with your visitors? Almost all of you affiliates
are trying to get people to buy by buying. You're just like, oh no, I school. I'll just scale up. You know, more counts, get them burned and I'll just spend
thousands of dollars a day. Yeah. You can do that but why not get people to engage first? I've also found that when
you get them to engage first less of your accounts get burned. That'll save you quite a bit of money if you guys are buying accounts. Its like if you ask someone, "Hey, would you go on a date with me?" Dennis is more likely to say yes. Then we get to know each other. Eventually we end up getting
married or moving in together. And then I asked him to marry me. He's much more likely to say yes that's how it works in the real world and that's how it should
work on your website. Number two, don't use an exit pop-up. You've seen people talk
about exit pop-ups before but I'm going to show you
something a bit more unique. You're lucky if three out
of a hundred people buy sometimes you guys get
more, sometimes less but in most cases, most people don't buy. So why not collect leads right when people are about to bounce. On a desktop what I did
was I created an exit popup but I made my background
of the exit pop-up a Gif you guys are familiar
with Gif's those images that move. And I showed them in that Gif what they would be putting
in their name and email for my conversions went through the roof. The copy stayed the same but just by adding a silly little Gif I increased my email
collection rate by 42%. That's crazy. And then you do remarketing and you get people to start buying. I don't know what it is
about affiliate marketers. Most of them just want people to buy collect emails for all the
people who are going to leave. It's a great way to generate more sales. And here's the crazy one for all of you guys who love mobile. This is a highest converting lead opt-in that I've seen on mobile. This is for a site that teaches you how to like grow your wealth and it says, "How rich or how
rich are you ready to be?" So the slider is dollar signs. They're like, I'm on my iPhone and I know the screenshots
ghetto on too cheap to buy a nice iPhone. I still have the five and you have to slide all
the way with dollar signs and once it goes to the end,
you can click the button. That little simple trick
accounts for 16% of the leads. Now let's go over to
the next landing page. Have you guys all heard of Babbel. The company where you do translations you learn different languages. Their landing page, they
like using blog posts. Tell me of you affiliates how
many of you guys drive traffic to I don't know what you guys call them. Like those blog posts
those fake content sites that you guys create that say like CNN, and then
you remove all the navigation and stuff. You guys know what I'm talking about. And look at Dennis, he's laughing. How many times do you do that a day? A lot. I met someone yesterday he's like, yeah, I have a whole team of four people. I'm like, what did they do? They do all the media buy. And he's like, no, no, no. They just create fake stories. So and so was ready to
quit DoubleDown Casino and what happened next will shock you. All right, I made that up. Don't be good Jack in that, if you do give me my
affiliate link on that. I'm kidding you guys can keep it. But this page keeps going. It's just content, content. Let's go button. Some ads on the sidebar. Look at this, articles you may like. They're showing you other
articles and then comments. So some basic tips sticky
navigation doesn't have a benefit. It just has try Babbel. Why should I try it? There's no benefit in there. This is all basic stuff. Remove articles you may like section. Why would you send them to another article when you want them to get them to buy? Another basic tip highlight the comments that are the best ones and of course have call to
actions within the blog content. If people are reading your blog content that's where their eyes are going your call to action shouldn't
just be in your sidebars. Put them in your blog content. You'll get like three to
four times more clicks. It's the simplest thing I don't know why people don't do it. This all basic shit. So now let's go over what I
would have done if I was them again, I'll always give
you my unique tips. So my third unique tip
for you is use GOIP. You know, all those dating sites you feel warm and fuzzy because
you're like, you see copy let's say if there's match.bangkok I don't know what dating site
they have here are match.com. There are 1,000,632
single people in Bangkok. What are you waiting for? You see when they do that
warm, fuzzy, you know GOIP targeting within their
copy of converts better. And of course, here's another example from a guy who sells people
how to make money online. I'm determined to create a
millionaire trader in Las Vegas. My only question is will it be you? People started going out they are like, oh I'm in Henderson is right outside of Vegas. Do I have, can I still qualify? Please, please let me in. Expedia uses this. When I'm on Expedia and
I was in Los Angeles it automatically pop in Los Angeles. It showed me flights to New York and it even shows me details below of the most common flights
I'm probably likely to take because I'm in Los Angeles. No one's in like Bangkok and be like, Oh I want to book a flight
from Vancouver Canada to Los Angeles. They're usually going to leave
from the city they're in. Not always, but in most cases this all helps this conversions. So we tested this on five landing pages and it increased sales by
anywhere from 12.49 to 27.57%. Now, if I was Babbel and this is the example
I'll give for Babbel why don't they include
products based on IP's? For example, in Brazil,
you know what the most common language that
they want to speak is? I did the screenshot of
Babbel when I was in Brazil they should have shown me
English as the main language only two or 3% of people
in Brazil speak English it's the most common language
that they want to learn. Because then they can make money on Upwork and all these sites and then
have the money in Brazil. But they should be showing me the products that I'm most likely want to learn based on where I'm coming
from my computer's IP. And that's what Babbel should
have done, but they didn't. They should have shown
the most popular languages based on IP. Simple way to boost conversions. Next one at a checkout bump. This is simple. It's easier to get upsells
than it is to get new sales. Tell all of your people that
you're driving traffic to it to add a checkout bump. So on the checkout page this doesn't decrease conversions. When they're buying offer
them a really sweetheart deal where they're getting a steep discount and you'll notice that
you'll get roughly 15% more in revenue. If these affiliates or these
companies can get more revenue from their pages, what
does that mean for you as affiliate? You can get paid out more money or if you have your own
products, add checkout bumps you can pay the affiliates
out the same money and pocket more profit. So the trick with checkout
bumps is speed and automation. If the checkout bump helps
them get the product, the service, the results faster in a more automate automated
way, it converts better. Why is that? People are lazy. Your checkout bumps
should be priced at 50% or lower of the main product. You're selling a product for $100. You can sell a checkout bump,
but for no more than 50 bucks it has to be cheaper than $50. If you can't explain the
benefit in the checkout bump in one sentence, it's
not going to do well. Keep it simple and it has
to be largely discounted. Ideally when I'm selling,
let's say $100 product. I like my checkup bumps
being like 30 bucks. It's simple, it's easy
people buy that shit. How many of you guys are
going to start adding checkout bumps to your product pages? Only a few of you? You got to start adding them. I'll Make a bet with you guys all right. If any of you use these or use these tips and you can't get an
increase in conversions I will give you free advice. I will get on the phone and
I'll help you guys out for free. And keep in mind I have
companies like Google ad-words who pay me to market Google ad-words. I get paid by Facebook to
speak at their conferences. I will give you free
advice on whatever you want if you actually take these
tips and try implementing them is that a fair deal? That means I'm that confident
that this shit works. So now let's go over
another product landing page that you guys are familiar with. How many of you guys like
selling wrinkle cream? Only a few of you or have in the past you guys are like, no, we
moved on to flashlights. All right. So wrinkle creams, you
see this landing page. It keeps going and going and going and going and going and going. Look at that buy button. It's kind of small for the page. That'll be one of my tips and going and going, look at this form fields. Name and phone is hard to read. They could've made it a little bit better. Why the heck are they
putting United States there and having the damn product
being sold in pounds? Basic tips buy button should be larger, pricing should be in their currency that the person's coming from, form field text is hard to read and this landing page was hard
to read on a mobile phone. Make it hard for people to buy. How many of you guys are
familiar with Instant Checkmate? None of you. All right. Good. So Instant Checkmate is a site
that gives background checks. You know you're dating this guy or a girl most of you guys are affiliates
you're dating this girl. So you go through Instant Checkmate and they just put up a ton of roadblocks. They just keep saying like, Oh, the they just keep like giving you more and more pages over
finding more information or doing a deep dive. What we're showing you may scare you. Are you okay with this? And they make you wait like a few minutes. When you wait a few minutes and they say what you may find may scare you. What are you going to do? You're probably going to
put in your information and pay especially
because you love this girl and you already ready to propose to her, which I showed you you don't do. And you're going to put it. I heard all this information
and started spending money. So it converts really well. Why? Because you made
people go through hoops. If you make people work for shit they're much more likely to convert. Mike Chang also did the same
with a six pack shortcuts. Are you guys familiar with Mike Chang? He's have all these ads on YouTube saying buy his fitness products and then he went to this
hippy dippy conference about like life and spirituality which there's nothing wrong
with if you believe in it. I'm not saying I do or I don't. And then he decided to like,
stop selling all this shit. But we tested this on a few sites where he made it harder
for people to purchase. Instead of just letting
them buy like skincare we would just be like,
okay, what are your goals? How old are you? What kind of environment do you live in? Is it dry, moist? What are your skincare goals? Do you have issues with your eyes? Ask him all these questions and then saying, oh, you qualify. I tested this out on Mike Chang site. I didn't fill out shit
and I click the buy button he's like, congratulations you
qualify to buy her product. No matter what I filled out I qualify. Tested this on five sites one
decrease in sales by 34.63% and the other four increase in
sales all the way up to 58.86 not too shabby. Test this out. Now number six. Copy tweaks have the biggest
impact in conversions. If I'm doing a skincare side
and you guys have big landers there's one thing you need to know. And I do a ton of copywriting and I've paid some of
the best copywriters, literally 60, 70, 100 grand
just for a landing page. And out of all, the data have analyzed cause I analyze a shit load of data. I've learned that eight out of 10 people will read your headline, but only two out of 10 people will read the rest of your landing page. It's all in the headline. Yes. The rest of the copy's important but it starts with the headline. You got a shit headline you're going to have shit conversions. So here's some quick headline rules. Numbers and negative words
increase click through rate and reads. Not only does it increase
click-through rates if you guys are doing organic SEO, which some of you are you want to keep them under
65 characters per search might as well get some
extra search traffic. Make your headlines match
the content if it's deceiving you're going to get a big
fall off from the purchase. Odd numbers perform better than even. Don't ask me why, but from
everything we've tested we've seen that. Six word headlines convert extremely well and avoid words with multiple meanings and of course use powers and adjectives. So fun, effortless, incredible. So and here's some general copy tweaks, evoking curiosity is a
strong way to generate clicks and sales. What's your name? Huh? - [Kul'vad] Kul'vad. - Good one? - [Kul'vad] Kul'vad. - Kul'vad? I'm Indian, I should be able to say this. Okay. Kul'vad. Good enough? All right, Kul'vad quit DoubleDown casino and what happened next will shock you. That's curiosity you are much more likely
to quit DoubleDown casino and you know, if they're
playing DoubleDown casino they're much more likely
to buy your casino offer. You also want to make sure you're writing in our conversational tone. With copy if you're not
using the words you and I, it doesn't feel as personal it doesn't convert as well. Using the words you
and I makes it personal and people like, oh my God this
copy's written just for me. You don't want to be too salesy
cause it hurts conversions. You want to make your copy clear, dark. I don't know why people
like using these fancy like landing pages with
all this pink stuff. I understand the product and the audience but if they made their copy
easier to read on mobile phones they would convert better. You also want to make sure
your mobile landing pages are AMP friendly. Are you guys familiar with AMP? AMP makes the landing
pages load way faster which boosts conversions and of course you want
to answer objections. So you can use tools like
Qualaroo to ask them questions like if they're on your
page for like five minutes cause they're most likely
not ready to convert. What did you come to the site for? Did we help solve your you
know what you're looking for. Asking them simple questions
will help you understand what objections they have and then making your copy
answering each of their objections because you guys drive so much traffic. Just look for the most common ones. That's the best way to boost your sales. Answered objections at one
of my sites through copy boosted conversions by 14% just
one little simple objection. Why should we pay you guys
instead of your competitors is really simple. Now they can do that on
the skincare products. Beauty answer objections. Now let's look at the last landing page. VPN solutions. Get your free VPN. Boom, here's the rest of the landing page. Is short, sweet. Doesn't have to be too long. Now, basic feedback is not
everyone knows what a VPN is. So should make it more basic. They should let people
know that it's easy to use. They should consider
creating a short video explaining the VPN process instead of this image on the top left. I understand is privacy related but you can have the
thumbnail of the video do the same thing. And what's the catch? Why is it free? People are going to be wondering this. So you're going to lose
a lot of people there. Now here's what I would
do if I had the VPN page. Evoke fear and some of you guys' products you can scare the shit out
of people and make them buy. So here's what this VPN page has. Snoopers and hackers can
trace you by your IP address. And I actually did this for a VPN company. It wasn't these guys,
but I changed this copy. One of my buddies owns a VPN offer and right there I put shit like people are spying on you. We know that this is your IP address. You live in Berlin, Germany. You use a Mac big Mac book pro
and you enjoy surfing the web at all times at night,
especially at night time. It's this time in your time zone. That scares the out of people. And I would end up being
like, and this is just scratching the surface of
what we know about you. You want to stop this, use this free VPN so we and other people can't trace you. You see how that scares people. Don't you think that'll get people to download your product? Of course it will. When we did it on that VPN site conversions went up by 39.14%. That's crazy. All we did is just showcase
the person's information based on their IP. And we went really hardcore specific like we even made judgements being like you love browsing the web using Safari. You're really loyal to Mac products. Or like if they have Chrome
you love using Google. You're loyal to Google
products, such as Google search and Chrome by making it
creepy conversions went up. And my last bonus tip, ask your customers and visitors for a favor all right. So when you're collecting
emails from your offers and most of the affiliates don't do this, I don't understand why because most of your traffic
isn't going to convert start dripping them with free information such as being like,
I'll give you this bonus if you do X, Y, and Z for me. And the subject line I use is
I need a favor can you help? Plus some good news. And I just write an
email that just basically says something like,
"Hey, you know, Hey John, or Hey Dennis, I have a favor
that I'm asking for you. I want to help the world
look more youthful. I have this amazing skincare product and no I'm not here to sell you on it. But instead, what I want to do
is I want to have you help me and educate the world on this product and in exchange, I'll
send you a free sample. All you have to do is pay shipping, but I all I ask is in favor
is for you to let other people know about this offer and share
this link on your Facebook and Twitter and yada yada yada. And it's really simple. You start getting people to share and they email you back saying,
Oh my God, this is amazing. And then they write blog post talking about how you're awesome and then boom, you get more
traffic and more sales. Funny enough traffic hasn't gone up much but when someone recommends
a product or service I found that we got an extra
6.41% increase in sales. And when I met traffic,
didn't go up in much when you have a million plus visitors that you're driving or you're getting you're not going to notice
the big traffic increase but the people who come from this they do extremely well
when it comes to conversion from visitor to a purchaser. So that's it. And now let's get into some Q and A.
