7 Google My Business Optimization Tips To Rank Fast (2019)

all righty I'm super excited for you guys to see the video on Google my business listing optimization guys 429 teen alright so this video is gonna really go in depth on what you need to do to optimize you rule my business listing and what we're gonna cover today is first of all your name okay why your name in the GMB is very important how to set that up we're gonna look at your name address and phone number as a collective citation we're gonna look at the categories when I look at the optimized photos we're at the description we're gonna look at the website and we're gonna look at the reviews so we're gonna cover a lot of depth here and then at the end we're also going to look at two very very detailed and advanced strategies that will literally shoot you up in the rankings like never before I'm I've never seen any kind of videos that go in in as depth as I'm about to so I'm gonna try to make this feel in literally one take so please excuse the Ann's butts ifs or mispronunciation and awkward silences pauses etc you get that so why G&B why Google my business Google my business is such an inefficient ways to get highly qualified leads because people are searching for your services all day long alright one thing to note is that this video this video is gonna go into a lot of detail don't expect to be ranking in super competitive areas like New York City Los Angeles for highly competitive keywords alike dentist or a lawyer because people and businesses spend tens to hundreds of thousand dollars each month to be on top of Google that's how valuable the strategy is if you're somewhere else in the country perhaps not that that's not the top five biggest cities you know then you should have a easy time to get on top of Google for the keywords that we're gonna be ranking for alright one thing the other thing to note is that we're gonna be focusing in on ranking inside of the map pack okay and this this takes a slightly different approach of mine now why are we too the map back so if you do a Google search something like New York lawyer right when you search New York law we're gonna see you're gonna see two or three ad words on top so two or three blue links on top and those are the ad words then you're gonna see what we call a map map map pack as snack pack you know a three pack so it's gonna be a Google Maps listing and it's gonna show three of the top relevant businesses in the local area that Google is recommending to people who are searching for that keyword now we're gonna be trying we're gonna try to put our business our Google my business listing inside of that map back we're gonna put ourselves inside of there and we're gonna you do that by the strategies that I'm gonna discuss right now so it's just just to note that we're not gonna be ranking the actual blue links that go below the map pack as the map pack gets the most attention it has star reviews it has a very nice design so people are enticed to click it Google is putting it on top of the webpage because people click it because it looks super interesting it's it's awesome people click it they give you a call to go on your website you get a lead that's how you make money you just gotta work those legs a little bit okay and one thing to know is that I can show you all day long how to get on top of Google and you need to actually provide value and your amount of money that you make in your business is directly correlated to the amount of value that you provide for people that you work with so just bear that in mind again no phenomenal marketing is going to be able to out sell a bad product okay so that's that um I hope this video brings you a lot of value and I know will so go ahead and like this video that's gonna help me out a bunch and subscribe as well cool let's hop into my computer I'm gonna show you exactly what I am talking about let's go okay now that we're inside of the computer I'm gonna try to be less jumpy and again I do apologize and I do apologize in advance for all the stops the mispronunciations the mess ups etc I'm gonna try to get this out as quickly as possible so just to prove that I'm not BS and you guys over here here's the one of the sites that I'm working on it's tagged shark and it's ranking number three for a pretty good keyword so this stuff works that I'm about to show you and it works very well it also has some advanced strategies which we're gonna cover at the end so I'm super excited to share this guys to share this with you now the first thing that we're gonna look at is the name okay and the name is very important because it plays a significant role in the business and you want to structure your name to be in a way that is aligned with the way people refer to your business as so I think I used this example another video but if you if your business is called dentist in New York right you don't want to be called in Google my business the dentist parlor in New York because that's not what your business is known as so also this is up to you I would probably steer clear of the eye and see you know the incorporated title if that's something you're gonna use then please use it across the board in your website name in your na P which we're gonna cover later so just keep things consistent I guess is the point that I'm trying to make do not do this which is what I'm about to show you so above me a company that's ranking with pretty bad reviews actually which is interesting we're gonna cover reviews later it says diversified consulting and support services not collections okay that is not something that you want to do okay that messes up Google big-time they are still ranking because I have not yet optimize my website enough to rank them but that's gonna be done in about a month so they're definitely going below us but that is just a bad example that you do not want to do another thing that you probably do not want to do but this is something for you for you to consider you can add your business name plus a keyword so what that's going to do is that's going to actually rank you very well for that keyword so I used to have tech shark slash or actually - Roseville tax preparation that got me really fast on top of Google for Rosal tax preparation really quick but that is not something that I would want to recommend for you because your competitors can actually report you to Google for that and that's not what Google likes okay Google is really trained to focus on brands clean brands and there's a lot of lead generation businesses on the Google on Google in general for different keywords and Google does not like that Google favors local businesses in the actual local area and not lead generation companies that just try to sell off the leads to the local businesses that are actually in the area and be the middleman in between of them so yeah so I hope that covers the name aspect keep it clean keep it something that is well known and make sure that whenever you're referring to your website or to your actual company name on the web use make sure it's not standard but keep it the same name over and over again okay don't try to change it up and make unique because it needs to stay that this is the word consistent across the things that we're going to talk about next all right so here I am back okay let's look at number two okay number two is n ap what n AP stands for is your name address and phone number and when you have a name address and phone number together that's essentially what's called an unstructured citation so a citation is something that connects the dots together for Google and it proves to Google that this business is being verified that having the same name having the same address and having the same phone number from a third party now what I mean by a third party a third party could be something like Yelp could be something like a Yellow Pages there's a lot of these citations that are across the web and they used to be this these listing services back in the day where maybe five to ten years ago Google would actually favor these citations much that if you have more citations than your competitor you would be higher in the rankings that your competitor so that was absolutely crazy google since then has massively changed everything but it's still a very important part of your overall overall strategy now there's a service that I used to actually make me these citations and because there's so many of them from about 130 to 200 something like that that are really powerful and that's something that you actually need I don't want to manually go and make every single citation by hand myself that just takes too long so I actually use a service called web 20 ranker if you go to shop by category and you go to essential citations they have a great service where they literally build out accounts for you and they make sure your name your address and your phone number is exactly the same across all of those accounts and one other thing to know that your Google is this is you're inside of the Google my business console and inside of there you want to make sure that your citations have the same address name and phone number as does your Google my business listing so this is the address oops this is the address that needs to be the same right this is the phone number that needs to be the same and then a name address and name yeah so the name needs cells will be the same all right so keep it very clean and consistency all right Google absolutely loves consistency because that's how I know you are a real brain all right so back on this web 20 ranker comm what i usually like to do you know choose basic visibility or high visibility i I'll probably go with high just something I would do and I yeah go ahead and kind of go through this you can add something you don't have to you can just go with this option and that should work out just fine if you want more information on citations go ahead and just watch this video a chess is a really awesome guy over at web 20 Rinker he goes into a lot of detail exactly how how this works and how it affects your business now I'm recommending this and I'm a very lean practitioner absolutely will do everything to stay free at this point my time is worth something so I rather pay for this so that's something for you to consider you actually do this by hand free maybe I'll make a video on this that sometime later but at this point just you the service is gonna get you some awesome results okay what is the next thing in line oh one one more thing on n ap name address phone number make sure that the same name address and phone number is on your website right so if you go on the website tak sharking calm and you scroll down you're gonna see that this address at the bottom here on the footer and the phone number they match up exactly to what Google is to to the information that we're providing from Google and again we're making that connection as tight as possible to in from to what Google knows who we are and to the information that is provided on the internet and by third-party sources so the more consistent that information the more Google loves you and the more they are willing to put you higher you're not trying to do little sketchy scammy things you are a real brand who has a real address who has a real phone number that you who Google would like to promote ok within they were actually local city all right so what's next next is the categories one second year all right categories are something that people and overall even SEO agencies highly underestimate what happens is they'll start working with the business right so you come to an SEO agency and they're like oh hey ok you're a dentist right and what they're gonna do is they're gonna list you under just one category they're just gonna put you as a dentist and right over here as you can see my mouse so here are the categories right in general and I have a lot of them right and I'm gonna show you what I'm talking about but if you're a dentist ok and what you do is you just put yourself as a dentist you're just gonna be getting 1 out of the 10 available positions which means you're gonna get a lot less traffic which means gonna make a lot less money ok you're gonna show up a lot less so this is a crucial mistake that even a big agencies make is that they do not put in enough categories into this Google my business listing so in terms of tax shark right you can see tax consultant tax preparation service account at X attorney so these are all different things that I am classified under as and we're gonna kind of go into this deeper but go ahead and fill out all of these categories and get as close as possible to the services that you provide right I mean number nine here it says estate planning attorney we are not actually an estate planning attorney but we're able to take estate planning attorney and turn that into tax planning and it's the craziest thing but if you search tax planning plus a city maybe Kansas maybe a Rose will write Sacramento then it's actually gonna show up under the GMB category under estate planning attorney which is crazy because Google does not unfortunately does not have a GMB category for tax planning which is this kind of new cool thing that are counting their doing now they're actually planning the taxes how to save a lot more money than just filing them okay so go ahead and fill out all of the categories the ten categories that are available ask close to what you can do as possible and then I'm going to show you later how you can actually reframe them and tweak them to show up for different keywords for things like tax planning right we're not an estate planning attorney but we do tax planning so we want to show for tax planning so again fill out all the categories as close as possible oh and and so getting back to the dentist right in terms of the dentist if the dentist is just a dentist then you know he's probably not gonna make a lot a lot of money but if the dentist can do cosmetic surgery right maybe he does gentle cleaning maybe they do maybe they install veneers or they do implants right so these are all different services there you can actually list your Google my business categories under right so think of all the different services that you can do and don't just stick to one thing because you're gonna later over time you're gonna realize that you're gonna be showing up for a lot more searches omit some buddy types an implant in Rocklin California you want to show up as a dentist that's a height leap that and highly profitable customer that you absolutely need and want for your business all right so we'll fill all that out all right let's continue hmm the next thing is optimized photos okay so optimized photos is it's very interesting so Google can is so smart they can actually see the metadata on your photos okay they actually can see the geotag photos and they're able to spot the location of your photos from where you took them so what I recommend you do is take a camera right or maybe your phone even go to your place of business or if you are maybe like a plumber or do some kind of service take a few shots of the work that you do and go ahead and just post them under photos right so let me show you this example so I have just a few pictures of the office that I'm located in here but I took these pictures inside of the office and Google can see by the information on the metadata that I did take these pictures inside of the office so that's again confirming that location to Google and proving that I'm a valid identity okay so that's do that that's something to consider as well and I highly recommend that you do that okay full description so what I mean by a full description so in terms of a full description if we go into information here you scroll down you're gonna see that there's an option for a description and I literally filled the description out to the maximum I don't think there's maybe like three words more that I can add but I description with different kinds of keywords right which is what people search for so as you can see if we kind of dissect the description it says tech shark is a Roseville tech services company so rules we'll tech services is a keyword that I potentially actually I do want to rank for not potentially I want a ring for that keyword so that is a keyword that I'm kind of already spicing inside of the Google my busy description our company offers a range attack services tax preparation tax planning tax revolution tax auto protection right these are all cures that I'm trying to rank for I'm trying to show up for show I'm giving Google more and more information about that the specifics of my business kind of going deeper and proving to Google again that I'm who I am who I say I am alrighty ok let's continue website alright in terms of your website I'm gonna skip web set for now we're gonna continue later on I actually want to cover reviews first so in terms of the reviews the reviews are important not specifically as a ranking factor although they slightly are they're more important for the user to actually give you a phone call if you search up a keyword on Google and they don't actually they have no reviews or they have bad reviews or they have very little reviews maybe one or two then you're probably not gonna trust the business and you're probably not gonna get the call so in terms of reviews there's three options that you can do the first option is to go and on eBay and buy the reviews it's okay you have to actually kind of talk to seller make sure that their reviews are not coming from China just that are their local somewhere here or yeah make sure they are good verify that they're high quality reviews the other thing that I would consider is to actually do a review exchange there are groups on Facebook there are groups on it's funny there's actually sellers on eBay as well that you don't actually sell anything you just message them to do a review exchange so find those groups and posts inside of the groups hey I'm looking for a Google business review exchange and somebody's gonna say hey I need one too and you guys just exchange reviews okay that's the free and lean option that I'd probably go for yeah if I had more time but if you're like me and you don't have time I use a service called drip reviews.com not really sure where i came up across this maybe it was a training that I was watching but these guys are pretty good I think they're charging about 10 bucks to review some there are services below reviews Oh perfect five bucks to review wonderful guys really good customer service they do take a little bit longer than I would like excuse me but for the most part wonderful guys just trying to remember the name of the lady that was replying to all of my all of my feedback with her but couldn't remember Laura maybe but yeah check these guys out they're pretty awesome yeah so that so that's reviews do that get some reviews on Google my business that's really going to increase increase conversions for you so you're gonna actually get those phone calls so the last thing here is just kind of go through everything and make sure it's all filled out right I would probably even suggest doing a post something like something just interesting maybe you want someone right just so you are top of mine and Google likes these posts what I mean by post is see it says Google Google saying businesses like yours are posting all you do is just create a post and maybe you put a picture maybe you do with some kind of an offer write something just that's just interesting that Google can use to promote your business okay and overall just in general do a nice quality check and make sure so here's a post that we did right but make sure all of your Google my business is filled out it's nice and clean you are saying the services areas that you serve you are saying the work hours that you are working you are citing holidays that you're not working you can add some services here kind of fill this out make sure it's all nice clean and filled out trust me this is very very important okay so going back to the website let me show you now the website is something it's in a very advanced strategy and let me show you exactly what I'm talking about the website because what the website can do for you is just phenomenal okay that's how I I'm gonna come right now and I'm gonna hop back to the website at this point let's go alrighty so we are into the website section this is where the real fun begins and because this is going to be a little bit more complicated I want to go ahead and apologize in advance for some positive stutters etc so let's get started we need to connect Google's categories to pages on our website right so what we need to do is take the power of Google's category that Google has in itself in my example tak shark the categories I'm using tax consultant tax preparation service accounts and tax attorney these are very powerful categories inside of the Google my business account and I need to connect these categories to the to my web pages when that connection happens you again confirm to Google that you are who you say you are and Google will put your higher in the rankings so what you would want to do is you want to set your primary category in my case tax consultant and link that to your home page now I have a slightly different structure because I am actually thinking about doing multiple locations and that I actually might cover do multiple locations in a separate video if you want to see a video for multiple locations for your Google my business optimization leave a comment down below but for now if you have a single location right what you want to do is you want to use your primary Google primary tech category like tax consultant on your main home page so let me actually open up and a word doc here I'll be right back all right before we get into the home page this is what we need to do here I have an excel sheet right and on this very first column I have all the services that we actually do and the business that I work with right these are the services that we actually provide on the second column these are the services that Google has a category for but not necessarily something that we provide if they can be but they can be not let me show you an example so if we look at the first service that we provide tax services it's a very broad thing it's a good keyword to rank for so we want to use that right we provide tech short provides tech services but the closest category to that on Google would be tax consultant now yes tax services might be taxed insulting right it gets a little a little wavy here but what we want to do is want to match up your Google my business category to your service actual service that you do so we need to reefing it and what reteaming does is it allows you to rank for the keywords that Google actually shows up for in the map spec so what I mean by that when you type in tax services in let's say Portland all right let's see who's gonna show up Morgan all right as you can see a Maps listing shows up we want to get inside of this Maps listing that being said that being said if we actually go back who actually go whoops if we go back here the closest services tax consultant so we need to take the power of the tax consultant Google my business category and make that juice float into tax services so we can get in on top of Google when somebody searches in tax services all right I hope that makes sense okay stay with me if there's any questions go ahead and leave them down below so what we need to do is we need to make all of these different keyword qualifiers okay the more key were qualified qualifiers that you have the more Google is going to again support support you and your website to put your put put your GMB on top of Google so what does that actually mean with each keyword qualifier we're gonna make a sentence out of that we're gonna post that sentence on our website Google is gonna pick up these sentences and then they're gonna use some of the key words in the sentences to start wreaking us for those different keywords that are gonna be showing up so instead of me explaining and and really probably not doing a good job let me actually show you what I'm talking about so we want to take the primary service that we offer now the Google my business category but the primary services that we offer now you actually want to do this before you jump into this right so literally go through or GMB figure out the services that you do as many as possible and then match them up to the services that that you actually do okay all right don't worry about this theme column just match them up together all right so the service that actually do is we provide tax services but Google has a tax consultant right so what we want to do in this case is we want to go to tax services all right and we just want to do like a before keyword so let's see if we type in tax services a right what is what pops up around me right when I click around me voila there's a Maps listing so now we take this search term around me and we just paste in the keyword qualifier so in this case maybe I should add it if I don't not seeing it but I would add this as a keyword qualifier tax services around me okay I hope that makes sense all right so these are all the different keyword qualifiers that you can find and what you do is you literally type in the keyword Tax Services and you type in a and you see tax services and more well that's probably somebody's business but hey a Maps listing pops up let me add and more to the keyword qualifier type in tech services beak business tax services business when you press that there's a listing show up yes it does so we want to go back and add this as a keyword qualifier tax services business there we go already have a business right last example tax services let's do let's say you're reached n right we're gonna put n who's gonna say near me nearby right let's press nearby does a map listing show up yes it does so we want to use that keyword qualifier we're gonna put nearby back into our excel sheet and we're gonna paste that what we're gonna keep that keyword qualifier inside of there so literally go through the entire alphabet A to Z for every single service that you do and see which keywords bring up on maps listing and buy Maps listing I mean this 3-pack right here that the 3-pack that shows up in the Google Maps as your search result all right so eventually you're gonna have a a list that's you know that's pretty decent right it's gonna be it might be this big it might be bigger it might be smaller right but these are the keyword qualifiers that I went to and I saw that Google my business maps listings showed up on Google sometimes when you type in something else right if you type in tax services you know B and you type in tax services brochure right that's not gonna show up a Maps listing because that's not relevant to your local area okay so when we have all of these keyword qualifiers right this is getting very interesting right this is what makes this is the the bread-and-butter this is what really drives Google what we want to do is you want to do this the second part right so let's look at the second part right now let me kind of go over so you want to use the heading tags on your website so on your website you have h1 tag h2 tag and h3 tag now it's worth mentioning that I'm assuming you're using WordPress for this and I'm going to be covering that you do use WordPress for this okay but so the h1 tag is the default tag on your website and that means it's your title tag alright inside of WordPress this is the title tag right so your web web console inside of WordPress might look a little different but here's what I'm doing right this is the title tag this is the h1 okay let me just copy it and let me break it down let me break down exactly what I'm doing okay so this is my h1 so I'm using tax consultant as my page title now let's say this was my home page right this is what I would want to do tax consultant if we go back and look at our Google my business if I can find it my primary category is tax consultant so as you can see the home page is really partnering up with tax consultant to create this super super super powerful juice in Google juice is a is a word that's used in Google SEO so okay so we are doing tax consultant right notice that it's not tax services its tax consultant because I want to suck out the power of the Google my business category okay so that's h1 for you and because I don't want to over optimizing I'm using kind of like a little click-through element here on the second part and what that means is you know do something that might look natural maybe put best rated in Roseville right number one rated or Rose voted the best in City something that is natural something that people would probably want to click you don't want to over optimize an keyword stuff your tags because that's our optimization Google might actually do rank you for that alright h2 what are we doing here so h2 let's actually see a a live example what I'm what am I actually doing on my h2 so if I actually load my webpage alright give it a second I'm listening to some kind of song I don't even know which song I'm listening to but let me bring this up now you don't see anything this is my this is inside of my editor right of my WordPress editor I use Elementor and I'm actually probably going to do a video covering like Elementor on one press I'll do it later not now but for now let's say you have you have elementary I'm gonna be using a limiter in this example let me just make this a little bit bigger for you guys to see typography point it's actually increase that in size and let's do the text color and different okay I'm just gonna note H to hear this so it's easier to see alright so what I'm doing is on my actual page so let's say this is my home page on the actual page after I put my h1 as the title into WordPress alright and I linked the Google my business category as my page title to suck out the juice I need to do what's called a redeeming if my service does not match up with the Google my business category so in this case this is the first example it does not match up on right now later I'm gonna show you when it does mention alright for right now it does not match up so I need to redeem it so we're gonna receive tax consultant into tax services so in the h2 I'm going to put my actual service now right it's going to be tax services and again I'm gonna use some kind of a a nice element like helping Rozsival tax payers something natural right you don't want to over optimize so add maybe something like assisting Memphis developers whatever your business is but something natural that is not going to over optimize Google and then in my h3 this is where it gets very very interesting what we want to do as you can see I have all these different sentences right so in the first sentence it says understanding your income tax situation keep in mind that this is for Google's robots to read this is not designed for people to read so you actually want to hide it on your website somewhere now when you when I first loaded the page you can actually see it because I made the font size super small and I made the font color white you can't see that all right so that's how I had it if you don't have that functionality inside of your WordPress I'll probably just screw it all the way to end today and it doesn't matter where it's located on your actual page but having it having it on there is the most powerful thing you can do with your Google my business again that's we're really gonna shoot you up in those rankings so how are we going to come up with all these different sentences you have to be a little creative here and it does take a little bit of time but it's definitely worth it again you're getting free leads you don't have to pay for leads your business will not go out of business if you keep on getting free leads right 80% of businesses go out of businesses because why well because they probably need to spend money for leads just gets overwhelming they don't have enough money left they're going in debt if you have a constant flow leads you're not gonna go out of business which is why this is so incredible which is why this one of the hardest parts do is so worth it okay and oh just to clarify something else um it might take a few months as well all right like three to six months in some areas some areas is gonna take a month maybe a week some areas six six months maybe seven but it's worth and keep on working on this kind of stuff this is what's gonna get you you're busy you and your business to the next level so let's get back into this understanding your tax situation if we go back into the maps right let's see let me try to figure out what I was thinking when I was writing this so understand your income tax situation so my first keyword qualifier is income right so what you do is you don't want to just copy and paste all these words you actually want to make a sentence out of it so it doesn't really meant it doesn't really make sense to a person like it's not like a lot understanding of design situation it doesn't really make that much sense but for a google robot it will make sense it sounds like a natural sentence to a Google robot which is what we want it to sound so you just take that word right that that keyword qualifier and you put it into a sentence right so the next one it would be best right so rated best in the Roseville area right again I'm putting that keyword in there and I'm leaving it there with the sentence what's the next key require professional right so professional professional understanding of your needs it's such a funny sentence a person would not be able to understand it but Google does and you want to use these fewer qualifiers in your website so what I do is that after all of this right after I've done this you need some content so on your actual page right if you scroll down I have all these services that I offer right and here I have some content on my actual page right and then also I also embedded my Google map here so that's pretty simple you just go to Google type in your business name press share and go into your WordPress and actually embed the map so it should be fairly simple and I have some content here that just kind of explains my services I'm not sure how many words this is but what the way I get content is I go to I writers come I should probably make a separate video on this and literally you just order content right not gonna go into the process of ordering content at this point but I think you can probably figure it out you can select the different quality of writing and you can select the different how many words you actually want right so order the article maybe change a little a little bit if it doesn't sound too good and run it through grammarly actually run it through gramley and then put it on here that's gonna that should be able to help you out quite a bit alrighty so I'm gonna come back and we're gonna talk about the actual inner page structure now we have covered the home page and we're gonna talk about inner page structure now okay alrighty let's continue on to our inner pages ok so what this is gonna do is with these inner pages we want to add the additional services that we do onto a separate page match it with a powerful Google my business category and and have Google push us forward based on the information that's on our website okay and make us shrink in that category that we want to ring for so if we go back to this this little section are our Maps research here we're gonna continue on to tax preparation so in in the previous section on the home page we had a separation where tax services did not match tax consultant in this case tax preparation matches tax preparation service closely enough right it's just one more word I can say that it's the same thing so we do not need to rethink a so we don't need to add the h2 tag we just go from h1 to h2 and then the h2 is just all of these keyword qualifiers we do not need to rethink when again when you have a service area that does not match to the GMB cat or to when you have a service that does not match the GMB category that's when you need to reefing it in my case I do not need to redeem it for this tax preparation alrighty so if we go into our web page which is our inner page right our title tag is going to be tax preparation Roseville California right expiration Roseville CA all right capitalize that make it look make you look good right declaration Roseville maybe I had a comma Roseville seeing right and what we want to do now is on your inner page structure ok this is how your pages are how they are linked inside of your your website so it's going to be your website name com right and we want what we want to do is use the direct match category from Google again right so this is going to be taxed planning service so what we want to do is we want use your viscom write your website slash tax preparation service boom you see how this matches up exactly to the GMB category and the GMB category is what gives us the power and what makes us rank all right so we're tying that in okay for the h1 right so the h1 this is the word press title okay we're just gonna copy that and we're just gonna paste that here so again what am i doing I am literally again using the exact Google category in my h1 and then I'm just adding some kind of a interesting element here right something that is normal something that is not spammy and actually might want to drag people to cook it stop losing money that's an emotional thing that people want to click and Google is not going to penalize me for just keyword stuffing everywhere right so you want to add a - something that is relevant to your niche like top-rated in City alrighty h2 in this case again I'm gonna repeat we do not need to rethink so h2 for us if we go back into the web page and we actually load it up all right again I hid this because Elementor has some awesome features where you can hide it but over on the left side we can see that right here it's an h2 tag and what does this say tax preparation tax services with highest refunds okay but I mean I added this not necessarily that you need to do that let's say because exploration matches closely enough to tax preparation service of my business category we don't need to do that so I can literally delete that I'm not but imagine that this part right here was that h2 tag and I could literally switch that to h2 I want you I'm gonna leave it on h3 so in our example and this is a prime example of do what I say not what I'm doing right now here right so the h2 tag is gonna be something like this alright some bullet points right and these are the keyword qualifiers that again come from our research so income so the first keyword qualifier is income okay so income our service is designed to increase your income and profit alright that has that keyword in there but it's not just income by itself there is a sentence there's some kind of a a meaning behind it Google is not gonna penalize me for officer over optimization right this is what you want to do for every single keyword and sometimes you can kind of mix them together you know I have best and professional right I have best comma professional and highly rude so I have three keywords in one sense that's okay right but just make it sound natural make it sound something like something was like something somebody would say alright okay and then again what you want to do is you either want to make the text super small so that Google can read it but not people visiting your website because it's just not gonna make a lot of sense to people if you have just a bunch of these these words on the website or you know make you white or if you cannot do that which you probably should if you're using which I highly recommend but if you cannot put it somewhere on the bottom your website so hopefully nobody sees it if they do it's okay right they're just gonna forget it they're gonna scroll up not really pay too much attention to that so that is kind of the basis of it let me show you one very important thing WordPress if you're using WordPress WordPress kind of likes to screw things around a little bit so what we actually need to do is we need to get out of here and we need to install a plug-in that's not gonna mess up with listen that's not going to mess with our h1 tanks and let me go over to the plug-in let me see what plug-in it is there we go the plugin is called PS disable auto formatting go ahead and just search that plug-in in your WordPress console install it and that's gonna make sure that WordPress does not mess up your h1 tags I'm not gonna go into super detail on that I don't know too much on that but that is a step that is very very important so little detail fill them with content so after the h2 right after these h2 put some text right make by an article or write an article yourself five hundred seven hundred thousand two thousand words hey you can do it that's gonna help you but some something get it up there and that's related to you know whatever you whatever service you're offering so if it's tax preparation haven't have somebody write an article about tax preparation right what is sex preparation hey I don't know well though a lot it's this requirement United States that'd that everybody reports the money to IRS right 700 words thousand words 1500 words right put some content there that's gonna really help you put Google it's gonna really help Google put you on top that's gonna give something Google to work with and yeah that's pretty much it I'm not too sure about some some other things maybe if something else comes along I'm gonna post an update but this is your ultimate 2019 guide for your Google my business listing optimization I hope this helped please share this video thank you so much for watching get out of here

Channel: Denis Leskovets

Views: 6,225

Keywords: google my business, gmb optimization, google my business optimization, local seo, google my business 2018, how to optimize a google my business listing, google my business tutorial, google my business listing, google my business tutorial gmb local marketing, gmb optimization 2018, google my business 2017, gmb optimization 2017, google my business 2019, google business, small business marketing, google optimization, optimize business for google, google maps business

Id: YJduAcV1nsY

Length: 49min 50sec (2990 seconds)

Published: Fri Feb 01 2019