50 Cent vs Ja Rule: Beef Broken Down By Steve Stoute | CLUB SHAY SHAY

how did the beef start between 50 and Jau that's a good question well I know you know the answer yeah um I think 50y knew that Jah was not who he was portraying as an image um Jah you know Jehovah Witness Jehovah Witness not supposed to rap I'm not saying they not supposed to rap but was like J was coming up with this gangster image and he was like that's a stretch for you right and I think 50 that was one thing and then they had some like very neighborhood beef and I remember when we signed 50 it was something going on I think he snatched Jos chain or somebody snatched somebody's it was one of these things and they had a fight in Atlanta 54 them in Atlanta and it was just like I didn't even understood it I'm like why do you keep having problems with this guy it was like a always it was like he was looking for problems with him to be honest with you but it I think it was driven by this idea that he this image he was portraying that he didn't think was was authentic or whatever and then he had a problem with him and it led to you know big issues and then jaah and his guys ran up on 50 in a studio one day right and you know they touched him up um so they ain't going to never be cool no they never going to be cool and now it's kind of I'm happy that it's all kind of over with because it's what I don't like at this point is older Statesmen yeah like them still beefing St because it makes the art form look bad right you know these guys are are made men now you know like I I love what fat Joe's Persona is today and I love um obviously with Jay represents and and with nas represents and you know the art form the leaders of the art form you know doing well you know being positive representing sort of as not role models butes representing the movement and the culture of hip-hop well right for guys still to be beefing and still associating that and dragging that back in not on the older Statesman level the younger guys should be doing that that's cool but like the older guys man you you in your 40s bro I mean why are you what are you talking about you got kids at home you got wife you got we already know this is not what it is so why are you doing that I don't like that but look it's also none of my business um but I do always feel like like hip-hop the business of hip-hop culture is something that um I carry with me so I do have an opinion on it where where some people would say stepen it's not your business keep doing your thing do you remember when uh 50 crashed the stage with whole did n TI yeah um 50 is a wild boy man he he's a man he don't mind beefing with anybody he he doesn't mind beefing with anybody he likes that thing he he he loves it in fact I think he wants he the attention from it he understand what that brings the best thing to do is to ignore him okay if you ignore him then it's over with because he really is doing it for the attention the attention of it um and by the way that's fine it's a great business tactic right you know because it does bring a lot of attention I just think there's a but like for him now I mean this guy's such a successful producer I don't think he he needs to do he's a bus I don't think he needs to he needs to do that and he's talented man if people like like power and those shows the the BMF shows I'm going tell you something right now and this is where you hear first if that guy with his real talent is comedy oh yeah when he takes what he does in production and apply that to Comedy it's over with he's that talented wow that that's his thing comedy part of the the package of talking about rebranding we had to rebok was skips me very Qui you know what skips are and people I don't wear those those are skips yeah you don't want to wear those right right you skip those and find something else you skip something and find something else those are rebok we had to Rebrand that part of it was um this AR changing the lettuce to rbk yeah um Jay-Z obviously and 50 Cent and all of that stuff and then it was Ai and jiss so we we did work around Ai and jiss we did another spot with um Stevie Francis and Scarface at the time uh very that wasn't as successful but we were doing this thing to fuse music and Sport together cuz my whole thing was like every rapper wanted to be a basketball player and basketball player wanted to be a rapper and um that was that's less true than it was back then uh today but because of that I wanted to create marketing and advertising around on that fusion and that was the way we rebranded Reebok right how were you able to convince Jay-Z uh to create a sneaker with a with Reebok it wasn't really hard to convince him Nike at the time didn't believe in music as perform the Nike was very um disciplined to its Manifesto about athletes and performance they wouldn't mess around with anybody else so an artist the most you can get from Nike with some free sneakers right they wouldn't do business withit there was no commercial opportunity and Jay-Z knew like the great ones do that he was moving the culture okay so when he told everybody we wearing button-up shirts we're going to change clothes that was happening if he did a pair of sneakers with Reebok forget Reebok's uh whatever they were if he puts his name next to it they G to buy his sneakers right and he didn't have any self-doubt that forget Nike I could do this with them and by the way while he was wearing his sneakers and selling his sneakers sometimes he'd wear Nike too and he's like people ain't going to believe me if all I did was wear my sneakers I got to show them that I choose to wear my sneakers like I choose to wear those it's an option but like this whole idea Like Only We your sneakers he knew that would that that looks fake cuz that would be real what's real is I do like these I also do like those but creating an option right which put that put Reebok in the conversation um so it didn't really take much convincing the convincing was you know getting a deal done not if Reebok was the right and he wasn't an ambassador he was a partner no Jay-Z is not the ambassador of anything except himself he was a partner he was a 5050 partner how do that's the thing because a lot of times these Brands will throw a large sum of money and a and an athlete or an Entertainer would take that is like okay fine but how do you convince them like take less of this and become partnership or Equity stake Jay-Z understood that from the beginning because he was an independent artist okay so when Jay-Z was selling music at the back of a trunk the back of a trunk which Master P did which Birdman and Cash Money did Luke Skywalker did there's some great entrepreneurs who sold like literally hand toand combat with Distributing music what they knew was whether they got there because they tried to get a record deal and then they got turned down so then they had to just do that they learned the margin was there they actually that was the first time you got a chance to look under the hood and realize wait a minute this thing that cost me you know a dollar to make that I could sell for $16 all that money right there that's mine if I got a record deal I'd be getting a small fraction of that once they learned once you learn that once you see that you can't unsee that right so betting on yourself becomes the right thing to do because that's where the margin is want to join Club sh Shay become an official member by hitting that subscribe button where you never know who's going to be joining us for drinks and conver ation don't be late to the party because you know we like to do something before to something

Channel: Club Shay Shay

Views: 400,261

Keywords: Club Shay Shay, Club Shay Shay youtube, Shannon Sharpe podcast, Sharpe podcast, Shannon podcast, Club Shay Shay Shannon Sharpe, Club Shay Shay podcast, Shay Shay podcast, Shay Shay, Shannon Sharpe Club, Nightcap, Football, NFL, Basketball, NBA, Sports, Shannon Sharpe, Steve Stoute, New York, Nas, FaceTime, Jay-Z, 50 Cent, Queens, sports, business, money, investing, NYC, 50 cent, ja rule, 5o cent ja rule beef, beef, 40s, rappers, hip hop beef, rappers beef, new york, new york city, legends, rap

Id: YBZxh8LtJaY

Length: 8min 35sec (515 seconds)

Published: Wed Mar 06 2024